New Social Media Research Uncovers the Big Problem for Businesses
Convince & Convert
JANUARY 4, 2015
This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. In Social Media, Companies are From Mars, and Customers are From Venus. Square Peg, Meet Round Hole.
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