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New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. In Q4 2014, Hubspot released new research called The Social Lifecycle. In Social Media, Companies are From Mars, and Customers are From Venus. Square Peg, Meet Round Hole.

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Learn, Grow and Succeed

Waxing UnLyrical

I was working with a professional group to flesh out strategy and prep for a board meeting in a few weeks. That doesn’t really matter, except our meeting was part of our prep work for a board meeting for NFPW , which originated more than 75 years ago when women journalists weren’t taken seriously. Sign up for webinars.

Skills 100
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Okay…so we know that companies use big databases of information to track what we buy and when, but why would these software vendors tack “social” onto the front of their products? Do some research.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Format your contest to meet that goal.

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Shedding Light on Black PR

Waxing UnLyrical

” I had no idea such a thing existed, but here is how Charlie Custer , who summarized it for Tech in Asia , explains it: “Black PR firms provide client companies with both post deletion services to help them escape negative news stories, and some also provide placement for soft ads and hit pieces attacking competitors.

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3 Ways to Measure Employee Communication

Waxing UnLyrical

There’s a magazine and intranet to write for, multiple special projects, and internal social media. At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Ideally, you’ll start with #3 – the research – but you don’t have to.

Metrics 100
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Innovation Games and Marketing – a match made in Heaven!

Buzz Marketing for Technology

As sure as you are reading this you have been in a meeting where someone whips out a spreadsheet with a list of 30 or more items on it that just seems to be “all over the place” and its clear that you are going to need to spend a lot more time than the planned 60 minutes helping them prioritize that list. What if there was a better way?

Marketing 229