Trending Sources

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

Social Media Insurance: Do These Things Now Before Your Account is Hacked


About the Author: Ann is the social media junkie and blogger for , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online.

Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook

SocialTimes Facebook

insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers’ posts on the social network. The insurance company billed its firstcarquote service as “insurance for the digital generation,” saying on its website: firstcarquote is a new insurance service created by Admiral to help people who are buying or driving their first car. Facebook put the kibosh on a planned application from U.K.

How Promotion Affects Engagement for Malaysian Insurance Brands


Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

Promote Social Media to the Integrated Communications Bullpen

Spin Sucks

Customer Engagement Social Media american family insurance digital marketing Email Marketing interns jack salzwedel kitedesk social ceo reportSocial media is often left to the interns or young professionals. Here we make a case for promoting it to the integrated communications mix.

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

A large insurance company wanted to drive new qualified form leads, and it included Twitter in its media mix. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

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Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

A Quick Explanation of Mortgage Protection Insurance


Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

Do You Have the Right Insurance for Your Social Media Activities?


The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations.

Can Small Business Owners Do It All?


Blog Social Media business Business & Economy Credit score Federal Insurance Contributions Act tax Limited liability company Magazines and E-zines small business Sole proprietorship

Three Ways to Be Prepared for the Inevitable Fake News Crisis

Spin Sucks

Insurance, if you will. No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks.

Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million.

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Social Media Strategy: State Farm Insurance | pamorama


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Strategy: State Farm Insurance by Pam Dyer on October 5, 2010 Share In this video, Social Media Examiner’s Michael Stelzner interviews Kelly Thul , Director of Communication Services at State Farm Insurance.

SECURA Insurance and Social Media Claims Investigation


Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Taking Matters Into Your Own Hands. And The End Of Sucky Service

Twist Image

This is great if you just want to hit a button to make your regular order, but this is terrifying if Chili''s shares this information (say with the insurance companies). Sure, it''s great to order your Buffalo Chicken Ranch Sandwich and cold beer at the touch of a button, but it may be sad to watch your insurance premiums go up when that information is shared, and your insurer knows - down to the pint - how much you love the ale. insurance. insurance premiums.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

Social Media Report Card - Cigna


Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Hot Association Marketing Jobs This Week – December 22


Vice President, Marketing , National Association of Federal Credit Unions – NAFCU is the leading trade association for America’s federally-insured credit unions. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits.

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The Mobile Revolution is Here Now [Infographic]

Puzzle Marketer

Only 22% of insurers have a mobile quoting app. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.

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Consistency: The Key to Marketing


Geico's brand promise is “easy and affordable insurance.” ” The company discovered the red tape of the insurance business was so extensive, the time and energy involved in changing companies made doing so seem like too much of a hassle (even when it meant paying less).

Obamacare And Social Media: 5 Must-Reads


The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Your child has come down with a rasping cough.

The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips.

7 Tips for Managing Your Money More Effectively


What percentage of your budget is going towards your car insurance? One example is to find out if you would save money by bundling your home insurance and car insurance with the same provider.

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Property & Casualty Insurance 83. Life Insurance 81. Health Insurance 73. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Financial services and insurance: 37%. Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase.

Team 85

8 Life Lessons I Learned After 40

Jason Yormark

Friends, investments, insurance, income… etc. Make sure you spread out your investments and insurance to minimize risk and maximize return. For the first few years of my blog I wrote exclusively about digital marketing, social media and technology.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

In the example below, the insurance company couples the trending topic #HolidayCrafts with one of its posts discussing inexpensive holiday projects. Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs.

Kristin Binns Is In as Senior Director of Communications at Twitter

SocialTimes Twitter

Wagner reported that Binns had been at Anthem (formerly Wellpoint), a health insurance company, for six years, and she previously worked with General Electric and NBC. Anthem vice president of communications Kristin Binns became the latest to try her hand at leading communications at Twitter, joining the social network as senior director of communications.

Agile Marketing in B2B

Buzz Marketing for Technology

It was a complex revision of previous regulations that changed how broker-dealers, investment advisers, insurance agents and consultants are compensated when dealing with investment and retirement accounts.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

It doesn’t matter what you sell—insurance, pills, cars, energy, bonds—you’ll be reaching many of your customers through these ecosystems in the future.”. This is a guest post by Jay Baer.

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Personalizing With Purpose

Buzz Marketing for Technology

For instance, an insurance business may not realize that the person making a call center inquiry about auto insurance was just browsing life insurance offers on the Web the day before calling. Posted in CRM eCommerce Personalization.

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

Seven Simple Steps to Become a Trusted Advisor

Spin Sucks

My particular industry is insurance, but it could just as well be any other service industry such as public relations, marketing, or advertising. Bill Dorman is an insurance broker , principal/owner LanierUpshaw, Inc. Today’s guest post is written by Bill Dorman.

Latest Association & Nonprofit Jobs – April 12


Associate Director of Digital Strategy , NAFCU – NAFCU is the leading trade association for America’s federally-insured credit unions. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !