Fully-Insured vs. Self-Insured Medical Plans: Which Is Best?

The Realtime Report

Fully-Insured vs. Self-Insured Medical Plans: Which Is Best? There are two main types of health insurance when it comes to employer-sponsored insurance: fully-insured and self-insured. Why Offer Medical Insurance? Fully-Insured Plans.

How Hagerty Insurance Builds Fandom: Focusing on People, Not Products

WebInKnow

Insurance sucks,” says McKeel Hagerty, CEO of Hagerty Insurance Agency , a specialty provider of classic car insurance. Nobody wants to buy insurance. It’s not fun.”. Marketing Best Practices Fanocracy

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Careers in Insurance: A Guide to Working in The Industry

The Realtime Report

Careers in Insurance: A Guide to Working in The Industry. Americans pay trillions of dollars each year on insurance premiums. Looking into careers in insurance will allow you to find a lucrative career in which you are helping people sort through the complicated rigmarole of it all.

Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

SECURA Insurance and Social Media Claims Investigation

Socialized

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

About the Author: Ann is the social media junkie and blogger for cheapcarinsurance.net , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online.

Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations.

Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don't Discriminate

Forbes Social Media

Life insurers in New York State can now use data from social media to set your premium rates and these rules could potentially extend beyond New York’s borders

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your association already has insurance. Directors & Officers (D&O) insurance policies may include personal injury and/or publishers liability coverages.

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your association already has insurance. Directors & Officers (D&O) insurance policies may include personal injury and/or publishers liability coverages.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Progressive Insurance PR Debacle – Why You Need a Social Audit

Proactive Report

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver.

Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

Consider also investing in cyber-attack insurance, which can protect you from financial damages associated with cyber attacks. Guest post by Andy Beohar. No industry today is immune from cybersecurity risk.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.

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Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

Content Marketing in a Nutshell for Business

Pam Moore

Content. It's everywhere.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

You are NOT the Main Character of Your Brand Story, Your Customer Is

Pam Moore

The heart of your company needs to be shared. Your audiences and customers need to feel the heartbeat of your brand in every touch. It takes 6-7 brand touches for someone to remember a brand. Every touch matters.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships.

5 Steps to Build a Rock Solid Personal Brand for Business in 2020 [podcast + FREE worksheet]

Pam Moore

Personal branding can not be ignored in 2020. It is a foundation for anyone who has any sort of goals for their life and business. Even if you are not a marketer and never want to be one, you have a personal brand regardless if you have consciously designed it or thought about it or not.

Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy.

15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day?

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

15 Ways a Content Calendar Helps Your Business [FREE 2020 Template + podcast]

Pam Moore

Hey content marketers, digital marketing and social media managers! I have a few important questions for you. The answers to these questions will make or break your content marketing success online. Do you have a plan with goals and metrics for your content?

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

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How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership.

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Pam Moore

As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. When we want something, we want it now. We don't want to wait in line or even wait for a mobile web page to load on our device.