Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

Auto Insurance Premiums Based on Facebook Posts? No, Says Facebook

SocialTimes Facebook

insurance firm Admiral that would have determined auto insurance premiums based on information gathered from customers’ posts on the social network. The insurance company billed its firstcarquote service as “insurance for the digital generation,” saying on its website: firstcarquote is a new insurance service created by Admiral to help people who are buying or driving their first car. Facebook put the kibosh on a planned application from U.K.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

About the Author: Ann is the social media junkie and blogger for cheapcarinsurance.net , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online.

SECURA Insurance and Social Media Claims Investigation

Socialized

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations.

Progressive Insurance PR Debacle – Why You Need a Social Audit

Proactive Report

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Can Small Business Owners Do It All?

Unspoken

Blog Social Media business Business & Economy Credit score Federal Insurance Contributions Act tax Limited liability company Magazines and E-zines small business Sole proprietorship

Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

Success Stories From Twitter’s Front Lines

SocialTimes Twitter

A large insurance company wanted to drive new qualified form leads, and it included Twitter in its media mix. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.

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Taking Matters Into Your Own Hands. And The End Of Sucky Service

Twist Image

This is great if you just want to hit a button to make your regular order, but this is terrifying if Chili''s shares this information (say with the insurance companies). Sure, it''s great to order your Buffalo Chicken Ranch Sandwich and cold beer at the touch of a button, but it may be sad to watch your insurance premiums go up when that information is shared, and your insurer knows - down to the pint - how much you love the ale. insurance. insurance premiums.

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications.

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips.

Can Your Social Media Posts Negatively Impact Your Workers’ Compensation Claim?

SocMed Sean

It’s insurance that a company has that pays an employee wages if that employee gets injured on the job. But it’s important to keep in mind that the insurance company paying your claim and its lawyers are always on the lookout for workers compensation fraud, where an employee lies about how an injury occurred or the severity of their injury to collect a check without working. Social media connects more and more people every day.

Video: The Internet of You!

Sherrilynne Starkie

Related posts: Betty White flogs insurance via YouTube. Finally, a video that reveals the power of social media and why it’s changing us all! Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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Google Home Services Concierge: The Newest Experiment

Navolutions

They’re telling you that the concierge can connect you to a “trusted and experienced” plumber who is “background-checked & insured” – implying that the other plumbers you’ll find might not be. Another day, another weird experiment from Google.

Google 173

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

What does all of this mean for healthcare insurers? Due to recent reform regulation, insurance companies must increasingly compete for the end-consumer’s business. Insurers must engage and retain these customers in innovative ways to remain competitive.

Cambridge Analytica vs Beacon – Facebook Australia Quantium

Laurel Papworth

Have Individual Health Insurance Plan. • Buy Disability Insurance. • Individual Insurance. Ancient history? From Beacon to Cambridge Analytica, and Quantium. How Facebook and Twitter work with big data companies in Australia and beyond.

Hot Association Marketing Jobs This Week – December 22

SocialFish

Vice President, Marketing , National Association of Federal Credit Unions – NAFCU is the leading trade association for America’s federally-insured credit unions. Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law.

Interesting Marketing Trends of Small Businesses [Infographic]

Cody Ward

Bolt Insurance Agency compiled an interesting infographic that compiles research and data from Constant Contact, Facebook, Twitter, LinkedIn, YouTube, e-Dialog, ExactTarget, and the U.S. View the Small Business, Big Impact marketing infographic below: Via: Bolt Insurance.

Social Media as an Investigative Tool

Socialized

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases.

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

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Cyber Security Threats To Keep You Awake At Night

The Realtime Report

Fortunately for us, there is such a thing as cyber insurance. More companies are starting to pop-up, like CyberPolicy, that specialize in offering discounted cyber insurance rates from well renowned cybersecurity insurance providers.

Is It All About The Money?

Small Business Mavericks

Here are the top 5 keywords on which Google is earning its gold: Insurance. Insurance companies are willing to pay top dollar for ad placements because they realize that they have a product that most people deem a necessity. Life and medical insurance sell, and everyone needs them. For instance, how do you turn a necessity for insurance products into a marketing plan for shaving cream?

Social Media Sites Rank Lowest For Customer Satisfaction

The Realtime Report

Property & Casualty Insurance 83. Life Insurance 81. Health Insurance 73. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark.

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[NEW ICF WHITE PAPER] The Three “E’s” of Healthcare Consumerism

SocialFish

This white paper delves into these critical success factors and gives providers, insurers, and life sciences companies a framework for evaluating and adjusting to an increasingly consumer-centric business model.

Social Media is Dead, Long Live Big Data

Laurel Papworth

your health/car etc insurance goes up or down. “Because, you see, customers who drink lots of milk and eat lots of red meat are very, very good car insurance risks versus those who eat lots of pasta and rice, fill up their petrol at night, and drink spirits.

Data 81

Hot Association Jobs This Week – May 17

SocialFish

Director of Membership Programs , NAIFA – Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every Congressional district in the United States.

The Mobile Revolution is Here Now [Infographic]

Cody Ward

Only 22% of insurers have a mobile quoting app. For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The infographic in this blog post pulls together data that shows that the turning point is here now.

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Consistency: The Key to Marketing

Unspoken

Geico's brand promise is “easy and affordable insurance.” ” The company discovered the red tape of the insurance business was so extensive, the time and energy involved in changing companies made doing so seem like too much of a hassle (even when it meant paying less).

7 Tips for Managing Your Money More Effectively

Idaconcpts

What percentage of your budget is going towards your car insurance? One example is to find out if you would save money by bundling your home insurance and car insurance with the same provider.

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