Fully-Insured vs. Self-Insured Medical Plans: Which Is Best?

The Realtime Report

Fully-Insured vs. Self-Insured Medical Plans: Which Is Best? There are two main types of health insurance when it comes to employer-sponsored insurance: fully-insured and self-insured. Why Offer Medical Insurance? Fully-Insured Plans.

Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world. As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

SECURA Insurance and Social Media Claims Investigation

Socialized

Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

About the Author: Ann is the social media junkie and blogger for cheapcarinsurance.net , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online.

Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations.

Life Insurers Can Use Social Media Posts To Determine Premiums, As Long As They Don't Discriminate

Forbes Social Media

Life insurers in New York State can now use data from social media to set your premium rates and these rules could potentially extend beyond New York’s borders

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your association already has insurance. Directors & Officers (D&O) insurance policies may include personal injury and/or publishers liability coverages.

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your association already has insurance. Directors & Officers (D&O) insurance policies may include personal injury and/or publishers liability coverages.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Progressive Insurance PR Debacle – Why You Need a Social Audit

Proactive Report

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver.

How to Hire and Partner with a Digital or Social Media Marketing Agency to Grow Your Business

Pam Moore

Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It's not only a big investment, but also a relationship that requires trust and a partnership.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Content Marketing in a Nutshell for Business

Pam Moore

Content. It's everywhere.

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Yet, content is at the core of everything brands and people do online.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook.

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 billion dollar industry in 2019. This is up from $1.7 billion in 2016. Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships.

How to Maximize and Humanize Your Investment in Professional Speakers for Your Next Event

Pam Moore

Hiring the perfect keynote speaker, breakout speaker, emcee, or workshop trainer for your event or conference is not an easy task. Learning how to actually achieve a positive return on your investment for the speaker is even more difficult!

3 Top Reasons CEOs Fear Social Media, Social Selling and New Media

Pam Moore

Have you ever presented what you thought was an amazing digital marketing, social media, content marketing or social selling plan to your CEO or top executives and all you got back was a dead stare and a big fat “NO”?

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day?

Brands 140

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. They may fear it's the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn't be further from the truth.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

Report 106

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Influencer Marketing 101: How to Partner with Influencers to Co-Create Content that Activates Your Ideal Customer

Pam Moore

It's not news that your customers, online audience and social network communities are bombarded by information. There is not a lack of blogs to read, LinkedIn, Facebook and Instagram live video streams to engage in, YouTube channels to watch, or podcasts to listen to.

Facebook for Small Business: How to Reduce Overwhelm and Increase Results

Pam Moore

Facebook can be a game changer for small business and even corporate brands. With more than 1.52 billion daily active users on Facebook and more than 2.32 billion monthly active users, the chance your target dream customer is on Facebook is more than high.

How to Master Evergreen Content Marketing to Grow Your Business and Save Time

Pam Moore

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it.

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content?

ROI 78

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content?

ROI 78