Social Media Marketing For Health Insurance Industry

The Marketing Blog

Health Insurance marketing has always been perceived as a challenging subject. The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Social media health insurance health insurance marketing presentation

A Quick Explanation of Mortgage Protection Insurance

Idaconcpts

Often people get mortgage protection insurance confused with other forms of life insurance. It is important to understand what this type of insurance is, so you will know exactly how you and your family can benefit from it. The reason for having this type of insurance.

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016.

Lost A Sock? Betabrand Has You Covered With Facebook-Powered Insurance Program

The Realtime Report

The campaign – or “sock insurance” as the brand calls it – is a brilliant way to interact with consumers on Facebook, and a great customer service effort. .

Betty White flogs insurance via YouTube | Sherrilynne Starkie

Sherrilynne Starkie

Social Media Insurance: Do These Things Now Before Your Account is Hacked

Idaconcpts

About the Author: Ann is the social media junkie and blogger for cheapcarinsurance.net , the free insurance resource. Social Media social media social media hacked social media insuranceEveryone fears being hacked online.

Social Pros 13 – Ryon Harms, Farmers Insurance

Convince & Convert

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance.

Insurance, intellectual property, and more social media concerns

SocialFish

Insurance, intellectual property, and more social media concerns. Get a primer on three critical things that may need updating in your association: insurance coverages, terms of service, and electronic record keeping. We’re very pleased to announce our next SocialFish Think Tank webinar, presented by us SocialFish along with Leslie White , our awesome risk manager. This FREE webinar will take place on Wednesday June 29 at 2 pm ET.

Do You Have the Right Insurance for Your Social Media Activities?

SocialFish

The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Back in June 2010 I wrote a post, Social Media, Liability and Insurance , offering a “quick and dirty” explanation of the social media insurance coverages needed by associations.

Quick tips on insurance coverage for social media

SocialFish

Insurance Coverage for Social Media. Does your association have the appropriate insurance coverages in place for you and your members interacting through social media? If you’re not sure, it’s time to have a conversation with the person responsible for your association’s insurance program. Your association already has insurance. Directors & Officers (D&O) insurance policies may include personal injury and/or publishers liability coverages.

Progressive Insurance PR Debacle – Why You Need a Social Audit

Proactive Report

Progressive Insurance found out this week why every company should do a social audit. When Kaitlynn Fisher died in a car accident in 2010 she had a policy with Progressive to protect her in case of an accident with an under insured driver.

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

How to Create Exciting Social and Digital Content for Unsexy, Boring and Regulated Industries

Pam Moore

It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Insurance agents. Creating content that inspires, connects and converts is not an easy task.

Social Media Report Card - Cigna

Unmetric

Social media is a great way for insurance providers to reach their prospective customers. Since insurance is a recurring investment, social media aids in consistent persuasion. Still skeptical about insurance brands being on social media?

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3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

15+ Proven Content Ideas to Connect You With Your Audience to ZOOM ROI, Leads & Sales in 2019

Pam Moore

The heart of the digital and social online world of today is driven by two big things. The first is people. The second is content. Think about it. What would Facebook, Instagram, LinkedIn, Twitter or even this blog be without content?

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why is that jingle you hear one time on the radio or TV in the morning stuck in your head all day?

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3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

The Realtime Report

Social Media Case Studies financial services insurance Securian YoutubeA recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

To date, the company has defined the taxonomy for two industry verticals: automotive and insurance. The Fortune Global 100 companies are mentioned 5.6 million times a month , and that’s just on Twitter.

Esurance Tempts Super Bowl Fans With $1.5 Million Twitter Sweepstakes

The Realtime Report

Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes Esurance found one way to get fans tweeting about their company — just offer them the chance to win $1.5 million.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world?

3 Easy Steps to Get Your Social Media Budget Approved plus the C-Suite and Stakeholders on Board with Your Plan

Pam Moore

I got another note this week from a social marketing manager that was recently fired from their job for not delivering to expectations. Here’s the thing…. This person is GOOD. Like really good!

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Don't be too hard on yourself. There are many other business leaders who feel the same way.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

Ever feel as if your boss, c-suite and colleagues just don't “get it?” ” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful?

3 Innovative Ways Healthcare B2B Companies Use Twitter in 2018

Meltwater

The B2B healthcare industry is going through a transformation in the way healthcare providers, insurers, and life science companies carry on their online communications.

B2B 112

Taking Matters Into Your Own Hands. And The End Of Sucky Service

Twist Image

This is great if you just want to hit a button to make your regular order, but this is terrifying if Chili''s shares this information (say with the insurance companies). Sure, it''s great to order your Buffalo Chicken Ranch Sandwich and cold beer at the touch of a button, but it may be sad to watch your insurance premiums go up when that information is shared, and your insurer knows - down to the pint - how much you love the ale. insurance. insurance premiums.

Video: The Internet of You!

Sherrilynne Starkie

Related posts: Betty White flogs insurance via YouTube. Finally, a video that reveals the power of social media and why it’s changing us all! Measuring influence online. What the hell is social media? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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ICO Acts To Stop Data Misuse In Elections, Says Global Approach Is Needed

Forbes Social Media

and Arron Banks’ firm Eldon InsuranceAn ICO investigation finds “disturbing disregard” for UK and US voters’ privacy by organizations including social media firms. Fines issued for Leave.EU

UK Watchdog Acts To Stop Data Misuse In Elections, Fines Leave Campaign

Forbes Social Media

and Arron Banks’ firm Eldon InsuranceAn ICO investigation finds “disturbing disregard” for UK and US voters’ privacy by organizations including social media firms. Fines issued for Leave.EU

Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

[NEW ICF Whitepaper] Are You Game? The Future of Consumer Engagement in Healthcare

SocialFish

What does all of this mean for healthcare insurers? Due to recent reform regulation, insurance companies must increasingly compete for the end-consumer’s business. Insurers must engage and retain these customers in innovative ways to remain competitive.

Top Twitter trends for 2011

Sherrilynne Starkie

Betty White flogs insurance via YouTube. This infographic describes the top trends on Twitter last year. It’s a snapshot of popular and youth culture.

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The Best and also the Worse Nursing-Home Alternatives in County, California

Dave Fleet

A central justification by supporters of national flood insurance was it would facilitate the necessity to pass exclusive assistance laws after every flood catastrophe. These days, however, numerous experts consider flooding insurance may be privatized. Twentyone expired within the molasses flood in addition to a few horses and puppies captured within the streets.

Social Media as an Investigative Tool

Socialized

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases.

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The Truth About Content

Small Business Mavericks

For instance, let’s say you run an insurance company. Instead of producing boring, lame content about your insurance products and services and how useful they are (we all already understand the value of insurance), why not produce content that will be helpful to people who buy insurance (which is almost everyone)? Here are some types of content that an insurance company could produce that would be helpful: Highway driving safety tips.

Google Home Services Concierge: The Newest Experiment

Navolutions

They’re telling you that the concierge can connect you to a “trusted and experienced” plumber who is “background-checked & insured” – implying that the other plumbers you’ll find might not be. Another day, another weird experiment from Google.

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Obamacare And Social Media: 5 Must-Reads

Firebelly

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law.

Top 10 Gandhi Jayanti Social Media Posts

Unmetric

IndiaFirst Life Insurance. India pays tribute to the father of the nation on the day of his birth, October 2nd. In recent times, brands have used events like this as an opportunity to showcase their views and thoughts on the occasion.

Somebody that I used to know

Sherrilynne Starkie

Betty White flogs insurance via YouTube. Chances are you’ve heard Gotye ‘s song a time or two. You might be aware of the hundreds of amateur covers that have sprung up on YouTube. Songwriter Gotye knows about them too.

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