Social Media Strategies Summit

APRIL 11, 2024

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

Social Media 264

Social Media Tips Marketing UGC 264

Social Media Today

APRIL 23, 2024

Could Threads be on track to become the real-time social platform of choice?

Data 214

Data Platform 214

The Social Media Hat

APRIL 13, 2024

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 187

Marketing Industry Social Media Newsletter 187

Jon Loomer

APRIL 14, 2024

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 183

How To Project Advertising Engagement 183

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 152

B2B Report Case Study Content 152

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 137

Template Templates Social Media RFP 137

Social Media Today

APRIL 25, 2024

No details, just topline reporting.

Engagement 214

Engagement LinkedIn Report 214

The Social Media Hat

APRIL 28, 2024

Everything you need to know about Marketing AI to get started today. The post AI Marketing Primer: A Comprehensive Guide for Marketers appeared first on The Social Media Hat.

Marketing 173

Marketing Social Media Strategy 173

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

Conversation 174

Conversation API Eventful Report 174

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 134

ROI Team Social Media Metrics 134

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Social Media

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

Influencer 136

Influencer Instagram Brands Fashion 136

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 119

Curation Social Media Management Tools Social Media 119

Social Media Today

APRIL 3, 2024

Elon Musk has once again amplified a misleading chart about the platform's performance.

Platform 214

Platform 214

The Social Media Hat

APRIL 27, 2024

Breaking down why the human side of marketing isn’t going anywhere. The post Keeping the Human Touch in an AI-Driven World: The Future of Marketing appeared first on The Social Media Hat.

Marketing 161

Marketing Social Media Newsletter 161

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

APRIL 28, 2024

Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but they’re not always easy to find.

Advertising 166

Advertising Tips Eventful Campaign 166

Amy Porterfield

APRIL 11, 2024

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 119

Marketing List 119

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Hubspot 136

Hubspot Templates Template API 136

Hootsuite

APRIL 17, 2024

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

HootSuite 119

HootSuite Feedly Feed Instagram 119

Advertiser: Paycor

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

Tools

Social Media Today

APRIL 21, 2024

Which countries are using social media the most? Take a look at this overview.

Social Media 211

Social Media Overview 211

The Social Media Hat

APRIL 6, 2024

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

Social Media 155

Social Media Marketing Newsletter 155

Jon Loomer

APRIL 7, 2024

Here’s a myth that you might believe regarding Ads Manager overreporting. Honestly, I believed it forever. Here’s the situation… You have a purchase event that fires on page load. Someone clicks your ad and makes a purchase on your website. After they complete the purchase, they refresh the confirmation page three times. Will Ads Manager report four conversions because the page was loaded four times?

Eventful 165

Eventful Report Conversation Questions 165

Amy Porterfield

APRIL 1, 2024

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 119

Strategy Marketing 119

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Sprout Social

APRIL 18, 2024

Sprout Social features are designed to help you move at the speed of social. We release over a hundred updates per year that span across publishing, engagement, analytics, social listening and customer care. That’s a lot of social media tools at our customers’ disposal. Of course, there are a few fan favorites. The Smart Inbox, Approval Workflows, Tagging and more all get a lot of love on social and on review sites like G2, but there are some lesser known Sprout features that deserve some hype a

Features 133

Features Social Media Management Sentiment Report 133

Oktopost

APRIL 27, 2024

Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.

Training 116

Training Badge Team Groups 116

Social Media Today

APRIL 28, 2024

Some tips on how rhythmic approaches can help improve social content engagement.

Content 211

Content Social Media How To Tips 211

The Social Media Hat

APRIL 29, 2024

Learn how your investment in AI in Marketing can provide real ROI. The post How To Measure The ROI Of Implementing AI In Your Marketing Strategy appeared first on The Social Media Hat.

ROI 148

ROI Strategy How To Marketing 148

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

The Realtime Report

APRIL 23, 2024

Top 8 Elements Every Assignment Cover Page Should Have If you have ever submitted homework assignments, you might already know what an assignment cover page is. As per MS Word Cover Page Templates, a cover page is the first page of an assignment, which provides general information about the document to readers. It provides a quick understanding of what the academic paper is about and introduces the document briefly to the readers.

Templates 113

Templates Template Course Project 113

Amy Porterfield

APRIL 23, 2024

Listen on… Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective […] The post #673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024 appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 115

Marketing List 115

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities.

Fashion 129

Fashion Influencer Ensembli Instagram 129

Social Media Today

APRIL 23, 2024

The Senate voted 79 to 18 in favor of the bill.

Proposal 211

Proposal 211

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost