April, 2024

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

The latest data from January 2024 shows that 93.2% of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024.

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Adapt or Be Left Behind: AI’s Marketing Revolution Awaits

The Social Media Hat

Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.

Marketing 179
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Trending Sources

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Instagram Updates Feed Algorithm to Prioritize Original and Emerging Creators

Social Media Today

If it can accurately detect and recommend original posts, that could be a major win for both creators and users.

Feed 201
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. This year’s analysis draws from an impressive 6.2 million first-party content registrations and offers a map for marketers in search of treasure (aka new business).

B2B 157
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How to Win the Meta Ad Auction

Jon Loomer

Most Meta advertisers know that an auction drives ad delivery, but do you know how this works ? While a typical auction rewards the highest bidder, the Meta ad auction is slightly different. Bids still contribute, but Meta is also trying to show ads to users who are likely to perform your goal action. Relevance and user experience are part of the equation.

How To 152
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program

Ignite Social Media

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales.

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AI Marketing Primer: A Comprehensive Guide for Marketers

The Social Media Hat

Everything you need to know about Marketing AI to get started today. The post AI Marketing Primer: A Comprehensive Guide for Marketers appeared first on The Social Media Hat.

Marketing 165
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TikTok Shares New Research on the Benefits of Creating Ads in Multiple Languages

Social Media Today

With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.

Research 173
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Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

ROI 138
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Why Conversion Results are Inflated

Jon Loomer

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. It could be pixel, API, or event issues. Or it could be a misunderstanding of the results. Real-Life Example Here’s an example. I’ve been running a test for a free subscription. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione

Amy Porterfield

Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 114
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31 free social media templates that will elevate your workflows

Sprout Social

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. If you want to win time back in your schedule, make it your mission to never start from scratch. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Template 104
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Keeping the Human Touch in an AI-Driven World: The Future of Marketing

The Social Media Hat

Breaking down why the human side of marketing isn’t going anywhere. The post Keeping the Human Touch in an AI-Driven World: The Future of Marketing appeared first on The Social Media Hat.

Marketing 152
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Data Suggests Threads Is Seeing More Daily Users in the US Than X

Social Media Today

Could Threads be on track to become the real-time social platform of choice?

Data 202
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. But it doesn’t have to be so hard. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

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Weekly Cornerstone Advertising Tips

Jon Loomer

Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. I’ve long thought about how I could better organize and surface some of my more popular and important content. I have a collection of free guides and tutorials written about every Meta ads topic imaginable, but they’re not always easy to find.

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#673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024

Amy Porterfield

Listen on… Why I believe my 2024 bookshelf will expand my knowledge, spark creativity and boost my mental health. Want to know a super simple yet super effective […] The post #673: My Entrepreneur’s Bookshelf: Must-Read Books for 2024 appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 110
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Find UK Instagram influencers to grow your brand

Sprout Social

Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Measure The ROI Of Implementing AI In Your Marketing Strategy

The Social Media Hat

Learn how your investment in AI in Marketing can provide real ROI. The post How To Measure The ROI Of Implementing AI In Your Marketing Strategy appeared first on The Social Media Hat.

ROI 139
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TikTok May Enable Brands To Generate AI Bots to Pitch Products

Social Media Today

The process would enable brands to create AI characters that sell their products in the app.

Products 192
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How the Threads Algorithm Works in 2024 [GUIDE]

Hootsuite

Threads hasn’t even been around a year yet, but the new kid on the block has made a name for itself with 130 million monthly users. If you’re one of ‘em, you’re probably wondering: how do I stand out from the crowd? That’s where the Threads algorithm comes in, friend. The Threads algorithm is Meta’s secret recipe that determines who rises to the top of the pile and who languishes in obscurity.

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5 Critical Elements You Need to Check Off for Every Blog Post

ProBlogger

The post 5 Critical Elements You Need to Check Off for Every Blog Post appeared first on ProBlogger. This post is by ProBlogger subject matter expert Ali Luke Over the past few years, I’ve conducted a lot of blog reviews for fellow writers. It’s always great fun to read other people’s posts … especially when they’re on topics that are totally new to me!

Blogger 53
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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#666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller

Amy Porterfield

Listen on… This copywriting strategy will completely transform your business with Donald Miller. Happy April Fool's Day, my friends! Donald Miller has taken over the Online Marketing Made […] The post #666: April Fool’s Takeover: Why Telling Your Story Will Not Help Your Business with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 114
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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues.

Hubspot 102
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Automating Your Social Media? Beware of These Common Pitfalls.

The Social Media Hat

It's possible you're utilizing too much marketing automation, and jeopardizing your business. The post Automating Your Social Media? Beware of These Common Pitfalls. appeared first on The Social Media Hat.

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How to Use Rhythm in Your Social Media Content [Infographic]

Social Media Today

Some tips on how rhythmic approaches can help improve social content engagement.

Content 192
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Blox Fruits Codes for Free Money, XP Boost & More

Tweaklibrary

Blox Fruits codes are a free and easy way to get boosts and bonuses. The codes provide you with free character EXP, granting you some time during which your XP is doubled. Here is a list of working Blox Fruits codes and also instructions on how you can redeem them. Being a big One Piece fan, I love Blox Fruits for its adaptation of the anime’s rich universe.

FAQ 21
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Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process

ProBlogger

The post Mastering Blog Post Creation: 10 Essential Steps to Enhance Your Writing Process appeared first on ProBlogger. It hits you like a TON of BRICKS! It’s an idea for that KILLER blog post that is just bound to bring you all the traffic that you’ve ever dreamed of. With the idea fresh in your mind you sit down at your keyboard and BANG it out – desperate to hit publish as quickly as you can for fear that someone else will beat you to the PUNCH !

Process 52
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#669: The Genius Business Idea I Wish I Had Thought of Sooner

Amy Porterfield

Listen on… Why focusing on the structure of your teams (and my genius idea for how to do it) is the smartest thing you can do for your […] The post #669: The Genius Business Idea I Wish I Had Thought of Sooner appeared first on Amy Porterfield | Online Marketing Expert.

Team 111
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How to create better social listening queries

Sprout Social

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These insights build stronger messaging, campaigns, product lines—the opportunities are endless.

How To 95
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Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools 136