2019

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Photo by Andy Kelly on Unsplash.

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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 212
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Debunking Social Media Marketing Myths

The Realtime Report

Debunking Social Media Marketing Myths. By Tracie Thomas. Are you an entrepreneur? Do you have a business? How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. However, after all the efforts, why is your brand still not selling? A lot of factors come into play actually. If you are new in the social media marketing game, you may need help.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Automation: How to Do It Well and What to Avoid

agora pulse

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports. You know that social media automation can save you time and free up your schedule for more high-level strategy—but you don’t want to compromise performance or put your campaigns on autopilot. So how can you embrace automation effectively? Let’s take a look at best practices for social media automation and key mistakes to avoid.

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Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Meltwater

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>. Marketing PR & Comms Corporate Comms Planning & Strategy

Products 119

More Trending

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4 Smart Ways PR Can Amplify Brand Content

Meltwater

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

Content 98
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How Netflix’s social media strategy dominates the online streaming industry

Unmetric

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers.

Industry 110
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Why Tracking Social Media Posts is Important in 2019

Socialmedia.biz

An estimated 2.77 billion people will use social media across the globe in 2019. That’s a massive audience right at your fingertips. If your business isn’t already on the social media bandwagon, it’s time to hop on. But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business.

ROI 94
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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. It’s a pulse check. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” ” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. I mean like really changed. Since the dawn of retail time, A product is sold and a product is bought.

Retail 157
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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising.

UGC 79
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Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog

Firebelly

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing. Social Media Marketing

SEO 148
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Importance of Targeting and the Role of Media Lists

Meltwater

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

List 119
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5 Essential Content Marketing Metrics to Measure

Social Media Today

Use these essential KPIs to better measure your marketing campaigns and improve overall performance

Metrics 121
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Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

Eventful 127
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7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too? To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself. First, let’s take a quick look at what the most successful Instagram posts cover. What Instagram Content Does Well?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships.

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The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value. Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments.

eBook 224
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Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It

SocMed Sean

SocMedSean - Social.Media.Sean Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It Well…this is a new one for me.

Instagram 212
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My Three Words for 2020

Waxing UnLyrical

Countdown to 2020: Part II. When I published last week’s post, I noted that it was exactly four weeks to 2020. Exactly four weeks not just to a new year, but a whole new decade. The next decade is already knocking on our door! Looking back.

Exercises 198
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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6 Budget Saving Business Travel Tips

The Realtime Report

6 Budget Saving Business Travel Tips. Love it or hate it, there’s a certain amount of travel that’s inevitable for certain careers. Some people love the glitz and glam of jetting around the world to cater to clients, while others would much prefer to stay in their hometown.

Travel 145
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Give a #Caregiver a break – #WhenLifeHitstheFan

Janet Fouts

As a caregiver and an entrepreneur, I know only too well how overloaded we can be. The most common refrain I hear from caregivers is “I don’t have time to take care of myself” The thing is, if we don’t take time to care for ourselves, everyone suffers, including those we care for. When I wrote “when Life Hits the Fan” it was the beginning of a journey to help caregivers learn how to use mindfulness to take better care of themselves and others too.

Travel 146
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The Complete List Of Beauty Holidays For Beauty Brands

Firebelly

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media. Beauty Holidays January National Bath Safety […]. The post The Complete List Of Beauty Holidays For Beauty Brands appeared first on Social Media Marketing Agency | Firebelly Marketing.

List 159
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4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty.

Examples 136
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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017

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Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>. PR & Comms Media Monitoring Trendspotting

Campaign 159
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How NOT To Use Social Media

The Social Media Hat

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media

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Plan a Virtual Summit and Generate Thousands of Leads (While Staying Sane)

agora pulse

Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars.

Eventful 139
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Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. LinkedIn is adding three new advertising features plus an optimized click pricing option.

News 207
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[INSTATIPS] Steps for Creating Better Instagram Photos And Growing Your Following

SocMed Sean

SocMedSean - Social.Media.Sean. INSTATIPS] Steps for Creating Better Instagram Photos And Growing Your Following. Ever wondered how to edit your photos like an Instagram pro? Want to grow your Instagram following by creating amazing photos? Here are some great tips on how to succeed on Instagram.

Instagram 201