2019

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

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Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 199
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Trending Sources

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LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

Social Media Today

LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.

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4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.

Examples 161
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

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How To Monetize Your Blog Using PopAds

BeingOptimist

In my previous blog, I have let u you know about the best ad networks for small publisher. If you are not getting Adsense approval or if you are a new blogger then by using these ad networks you can easily earn money from your blog. So from today onwards, I would be discussing each of them one by one in detail. So lets us start with one of the most popular Google Adsense alternatives that is PopAds which you can use to monetize your blog.

Adsense 142

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How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 130
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Thousands Of Misleading Facebook Ads Help Conservatives To ‘Crushing’ UK Election Victory

Forbes Social Media

According to research from fact-checking non-profit First Draft, 88% of the Facebook ads the Conservatives posted in the first four days of December were deemed misleading by Full Fact, the UK’s leading fact-checking organisation.

Facebook 129
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Plan a Virtual Summit and Generate Thousands of Leads (While Staying Sane)

agora pulse

Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.

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8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

Analytics 142
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Ads Automatic Translation Feature

Jon Loomer

If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.

Features 198
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A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.

Hashtag 213
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How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

Social Media Today

"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.

Mobile 184
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Create Facebook Split Test with Ad Set Duplication

Jon Loomer

Want a quick way to split test different audiences with your Facebook ads? A new feature will help you. Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets.

Facebook 183
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Provides Effective Video Content Strategy Tips

Social Media Today

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.

Strategy 218
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Facebook Ads and the Importance of Traffic

Jon Loomer

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.

Facebook 179
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The 5 Best Black Friday and Cyber Monday Deals on Marketing Tools

Social Media Today

SaaS Black Friday and Cyber Monday deals for businesses and marketers - 5 tools for 5 different purposes, from social listening to lead generation.

Tools 187
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Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Social Media Today

Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

Facebook 218
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Twitter Rolls Out Option to Hide Tweet Replies to All Users

Social Media Today

After months of testing, Twitter is now rolling out its 'Hide Replies' option to all users.

Twitter 218
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4 Ways Influencers Can Build Brand Awareness — And Why They Work

Social Media Today

Did you know that influencer marketing has emerged as one of the most successful strategies to foster brand awareness?

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Survey: Social Media Platform and Content Plans for 2020

Social Media Today

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

Survey 159
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5 Key Tips for Managing Criticism and Negative Comments Online

Social Media Today

As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.

Comments 167
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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

Social Media Today

Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.

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4 Tools to Help Personalize Your Marketing, and Increase Your Sales

Social Media Today

Marketing personalization generates more sales, drives impulse shopping, and builds customer loyalty. Here are some tips and tools to help you maximize your marketing personalization efforts.

Tools 167
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The Process and Performance of Ad Retargeting, and Why You Should be Using it

Social Media Today

How successful is retargeting? Here's a look at the potential benefits of retargeting, and how you can implement such a process within your digital marketing efforts.

Process 159
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Social Media Today

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements.

Instagram 168
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Facebook Begins Hiding Total Like Counts on Facebook Posts in Australia

Social Media Today

After it was spotted in testing earlier this month, Facebook has now confirmed that it will begin a test of hiding total Like counts on posts, starting in Australia.

Facebook 168
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Instagram's Now Testing New AR 'Try On' Ads with Selected Advertisers

Social Media Today

Instagram is new adding AR-enabled ad formats into the mix, with selected brands testing out the new 'try on' ad options heading into the holiday season.

Instagram 168
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5 Keys to Building a Strong Brand Reputation in Search

Social Media Today

Brand reputation is a key element of an effective digital marketing approach - here are some key tips to help you manage your business' perception online.

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TikTok's Turning User-Submitted Content into Ads, Without User Knowledge

Social Media Today

Rising video app TikTok has been found to be turning selected user videos into paid ads, without those users being compensated, or even being aware of such.

Content 167