2019

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Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]

Social Media Today

Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We share 22 reasons to use social media in this infographic. Here are a few examples from the list: Generate leads Boost sales Partner with inf.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

Facebook 208
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Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 199
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Plan a Virtual Summit and Generate Thousands of Leads (While Staying Sane)

agora pulse

Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.

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23 YouTube Statistics That Matter to Marketers in 2020

Hootsuite

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.

YouTube 145

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Nonprofit Leaders Express Caution Over Facebook’s $7M Giving Tuesday Match

Forbes Social Media

A year after its $7 million Giving Tuesday match was exhausted in a matter of seconds, Facebook is adding several new donor-focused functionalities to its flagship applications – but sticking to the same first-come, first-serve matching model.

Facebook 132
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Why Instagram? 7 Reasons to Love Instagram for Business

Socially Sorted

If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at why. // Read More. The post Why Instagram? 7 Reasons to Love Instagram for Business appeared first on Socially Sorted.

Instagram 131
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How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 121
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Inside the World of Dog Influencers

Likeable

It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

Social Media Today

Are you ready to take on the challenge of a 6-second YouTube ad? Check out this infographic to learn everything you need to know about bumper ad design.

YouTube 198
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Facebook Ads Automatic Translation Feature

Jon Loomer

If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.

Facebook 193
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8 Facebook analytics tools to help you rise in the algorithm

Sprout Social

Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o

Facebook 141
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LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

Social Media Today

LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.

LinkedIn 189
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.

Hashtag 213
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How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

Social Media Today

"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.

Mobile 177
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Facebook Provides Effective Video Content Strategy Tips

Social Media Today

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.

Facebook 216
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Create Facebook Split Test with Ad Set Duplication

Jon Loomer

Want a quick way to split test different audiences with your Facebook ads? A new feature will help you. Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets.

Facebook 175
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Social Media Today

Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.

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Facebook Ads and the Importance of Traffic

Jon Loomer

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.

Facebook 172
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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

Facebook 218
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Survey: Social Media Platform and Content Plans for 2020

Social Media Today

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Ads and Multiple Text Options Feature

Jon Loomer

Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. This text variation feature isn’t a true A/B split test. It also isn’t the same as Dynamic Creative , though it certainly feels like a simplified version of it.

Facebook 160
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5 Key Tips for Managing Criticism and Negative Comments Online

Social Media Today

As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.

Tips 167
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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

Social Media Today

Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.

Instagram 167
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Twitter Rolls Out Option to Hide Tweet Replies to All Users

Social Media Today

After months of testing, Twitter is now rolling out its 'Hide Replies' option to all users.

Twitter 205
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New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Social Media Today

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.

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What to Do if Your Facebook Ad is Stuck in Review

Jon Loomer

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.

Facebook 167
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Facebook Search Placement for Ads

Jon Loomer

I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. It turns out that this is part of a test that began late last year for select advertisers. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results , Facebook’s first stab at search ads.

Facebook 167
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4 Ways Influencers Can Build Brand Awareness — And Why They Work

Social Media Today

Did you know that influencer marketing has emerged as one of the most successful strategies to foster brand awareness?

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The Process and Performance of Ad Retargeting, and Why You Should be Using it

Social Media Today

How successful is retargeting? Here's a look at the potential benefits of retargeting, and how you can implement such a process within your digital marketing efforts.

Process 146
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Instagram Launches a New Messaging App for Close Friends Called 'Threads'

Social Media Today

Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements.

Instagram 167