Waxing UnLyrical

JUNE 24, 2019

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

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Influencer Authentication Survey ROI 246

Webbiquity SMM

JANUARY 24, 2019

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 178

Social Media Marketing Hashtag Campaign 178

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Unfortunately, many social media strategists get caught up in the numbers that relate specifically to social media and they forget about the numbers that are meaningful to

ROI 269

ROI Social Media CSR Knowledge Base 269

The Realtime Report

JULY 25, 2019

Debunking Social Media Marketing Myths. By Tracie Thomas. Are you an entrepreneur? Do you have a business? How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. However, after all the efforts, why is your brand still not selling?

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Social Media Marketing Training Cost 162

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

agora pulse

AUGUST 8, 2019

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports. You know that social media automation can save you time and free up your schedule for more high-level strategy—but you don’t want to compromise performance or put your campaigns on autopilot.

Social Media 118

Social Media Publishing How To Hashtag 118

Meltwater

FEBRUARY 4, 2019

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>.

Products 148

Products Brands How To Team 148

Meltwater

AUGUST 1, 2019

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>.

Brands 118

Brands Content Engagement Marketing 118

Unmetric

JUNE 20, 2019

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers.

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Industry Social Media Strategy Upcoming 135

Socialmedia.biz

FEBRUARY 12, 2019

An estimated 2.77 billion people will use social media across the globe in 2019. That’s a massive audience right at your fingertips. If your business isn’t already on the social media bandwagon, it’s time to hop on. But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business.

Social Media 110

Social Media ROI Metrics Analytics 110

Direct Marketing Observations

JANUARY 17, 2019

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. It’s a pulse check. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew.

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Social Media Marketing Social Networking Compete 189

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Social Media

Waxing UnLyrical

JULY 18, 2019

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Influencer Engagement Fashion Retail 216

Direct Marketing Observations

JANUARY 21, 2019

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed.

Retail 186

Retail Meeting Resources Products 186

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising.

UGC 89

UGC Brands Content How To 89

Firebelly

JULY 9, 2019

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing.

SEO 172

SEO Tips Engineering Industry 172

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Meltwater

JUNE 2, 2019

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… Read More >>>.

List 149

List 149

Social Media Today

JULY 10, 2019

Use these essential KPIs to better measure your marketing campaigns and improve overall performance.

Metrics 162

Metrics Marketing Content Campaign 162

Meltwater

FEBRUARY 28, 2019

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Eventful 161

Eventful Marketing Software Report 161

agora pulse

MARCH 5, 2019

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too? To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself. First, let’s take a quick look at what the most successful Instagram posts cover.

Social Media Management 119

Social Media Management Instagram Social Media Content 119

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships.

Influencer 116

Influencer Social Media ROI Social Media Management 116

SocMed Sean

JULY 18, 2019

SocMedSean - Social.Media.Sean Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It Well…this is a new one for me. I was recently banned for violating Instagram’s terms of use for an account that I had: Just created (I was banned 2 seconds after pushing the “Create Account” button and Had never posted a photo or comment from (since the ban happened immediately) I mean, Instagram is notorious for banning accounts without any

Instagram 269

Instagram Travel Process Notification 269

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value. Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments.

eBook 262

eBook Template Templates Skills 262

Waxing UnLyrical

OCTOBER 7, 2019

Guest Post by Alma Causey. In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet.

Content 247

Content Marketing Reputation Case Study 247

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Jon Loomer

NOVEMBER 22, 2019

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

Organization 206

Organization Conversation Facebook Metrics 206

Social Media Strategies Summit

AUGUST 28, 2019

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.

Examples 201

Examples Marketing Retail Automotive 201

Webbiquity SMM

JUNE 26, 2019

Guest post by Brad Richardson. Social media marketing has come a long way over the past decade. It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Image Credit: Photo Mix on Pixabay. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing.

Social Media 197

Social Media Marketing B2B Loyalty 197

Firebelly

JUNE 17, 2019

With this complete list of beauty holidays beauty brands never need to run out of content ideas. Whether your brand involves makeup, skincare, hair or anything associated with these products, here is the only list of beauty holidays you need to consult when creating content for your social media. Beauty Holidays January National Bath Safety […].

List 189

List Brands Consultant Social Media 189

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Social Media Today

NOVEMBER 24, 2019

Ensure you're getting the most out of Google Analytics with this overview and guide.

Analytics 218

Analytics Google Overview 218

Meltwater

DECEMBER 22, 2019

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 199

Campaign Study Brands 199

Janet Fouts

APRIL 2, 2019

As a caregiver and an entrepreneur, I know only too well how overloaded we can be. The most common refrain I hear from caregivers is “I don’t have time to take care of myself” The thing is, if we don’t take time to care for ourselves, everyone suffers, including those we care for. When I wrote “when Life Hits the Fan” it was the beginning of a journey to help caregivers learn how to use mindfulness to take better care of themselves and others too.

Travel 185

Travel Hosting How To 185

yMarketingMatters

APRIL 10, 2019

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be.

B2B 178

B2B Loyalty Conversation Buy 178

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template