2019

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

Guest Post by Debbie Friez. On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. But, this is not a one-size-fits-all white Saturday Night Fever suit for dancing.

The Guide To Social Media Marketing Automation

Webbiquity SMM

Guest post by Anand Srinivasan. There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. Photo by Andy Kelly on Unsplash.

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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

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Debunking Social Media Marketing Myths

The Realtime Report

Debunking Social Media Marketing Myths. By Tracie Thomas. Are you an entrepreneur? Do you have a business? How do you promote your brand? These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. However, after all the efforts, why is your brand still not selling? A lot of factors come into play actually. If you are new in the social media marketing game, you may need help.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Social Media Automation: How to Do It Well and What to Avoid

agora pulse

As a social media manager, you’re constantly juggling everything social, from publishing posts and engaging with followers to monitoring metrics and creating reports. You know that social media automation can save you time and free up your schedule for more high-level strategy—but you don’t want to compromise performance or put your campaigns on autopilot. So how can you embrace automation effectively? Let’s take a look at best practices for social media automation and key mistakes to avoid.

Brand Goodbyes: How to Communicate That a Business, Service, or Product Is Shutting Down

Meltwater

It’s happened. The company or client you work is shutting down, shuttering one of its services, or discontinuing a product.As part of the PR team, management brings you in to… Read More >>>. Marketing PR & Comms Corporate Comms Planning & Strategy

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4 Smart Ways PR Can Amplify Brand Content

Meltwater - PR

While we often hear content marketers talk about the difficulty of consistently producing fresh, engaging, brand content, they're not the only ones who face this struggle. PR professionals also have… Read More >>>. Marketing PR & Comms Content Marketing Media Outreach

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

The birth of Netflix in 1997 may not have caused much of an entertainment disruption at the time, but fast forward 20-odd years, and few could have predicted the impact Netflix would have. The online streaming company has changed the way we watch movies and television shows and caused some big-name casualties along the way. Netflix is currently operating in over 190 countries at present and has a total of 139 million global paying subscribers.

Why Tracking Social Media Posts is Important in 2019

Socialmedia.biz

An estimated 2.77 billion people will use social media across the globe in 2019. That’s a massive audience right at your fingertips. If your business isn’t already on the social media bandwagon, it’s time to hop on. But even if you’re active on your social accounts, that doesn’t mean that you’re using them optimally. Tracking your posts using analytics tools can help you figure out what you’re doing right, what’s not working and what could work for your business.

ROI 116

Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. It’s a pulse check. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

When was the Customer Experience ever NOT a Priority?

Direct Marketing Observations

I have a hard time processing statements like this: “Meeting the expectations of today’s consumer is tricky business.” ” These are really common types of statements in today’s digital centric, retail world and I’ve been seeing them a lot over the last couple of years. It’s as if the retail customer experience has changed. I mean like really changed. Since the dawn of retail time, A product is sold and a product is bought.

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How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort? Consider the following statistics: 84% of consumers trust peer recommendations more than any other sources of advertising. Businesses generate twice the number of sales with word-of-mouth marketing than they do with paid advertising.

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Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog

Firebelly

Grab your sunglasses because these sun-sational blogging tips are about to bring the heat. Blogs play a major role in boosting your website’s search engine optimization. The more value you bring to people via your blog, the more you can position your brand as a thought leader in your industry. Best of all, it is […]. The post Sun-sational Blogging Tips For Boosting SEO And Growing Your Blog appeared first on Social Media Marketing Agency | Firebelly Marketing. Social Media Marketing

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Importance of Targeting and the Role of Media Lists

Meltwater - PR

Are you looking for ways to improve the effectiveness of your pitches to media in order to earn more impactful coverage? Thoughtful targeting is key to earning great media coverage.… … Read More >>>. Blog PR & Comms Media Outreach

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5 Essential Content Marketing Metrics to Measure

Social Media Today

Use these essential KPIs to better measure your marketing campaigns and improve overall performance

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>. Marketing PR & Comms Influencer Marketing Planning & Strategy

7 Instagram Content Ideas for Creatively Blocked Social Media Managers

agora pulse

Keeping your Instagram feed fresh with diverse content can be taxing—especially when your time and budget are tight. So what happens when you’re feeling a creative block, too? To help you create Instagram content, I’ve put together seven ideas with examples that really work, so you can try them out for yourself. First, let’s take a quick look at what the most successful Instagram posts cover. What Instagram Content Does Well?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. But there have also been failures. Customers are becoming increasingly tired of #ad after #ad, and it’s not easy to find a strategy that works. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships.

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value. Produce something people find useful or entertaining, such as a funny video or an article explaining how to do something, and you’ll get clicks, shares and comments.

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Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It

SocMed Sean

SocMedSean - Social.Media.Sean Instagram Banned My Account Before I Posted A Single Image – Here’s What I Did To Fix It Well…this is a new one for me.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

Guest Post by Matt LaCasse. When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. My brain then said, “That’s like writing something about fish in the ocean, man.” Fair point. There are as many different angles to take on that topic as there are grains of sand on the beach.

Meme 197

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. Photo by rawpixel on Unsplash. To reach your destination, you first need to know how to steer your ship.

How Storytelling Can Help Your Sales in 2019

yMarketingMatters

There are a lot of businesses out there that can offer consumers a solution that’s very similar to yours, right? Important note before I continue: “Consumer” applies to both B2C and B2B industry. At the end of the day, EVERYONE is a consumer! You are talking to people. Individuals. Think P2P :: Person-to-Person marketing. And with the internet, location is not a barrier in the same way it used to be. So how do you stand out from your (global) competition?

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Firebelly Wins Platinum In The 2019 dotCOMM Awards Competition

Firebelly

We’re excited to announce that Firebelly was named a platinum winner in the Social Branding Campaign category during the 2019 dotCOMM Awards competition. What are the dotCOMM Awards? The dotCOMM Awards are an international competition honoring excellence in web creativity and digital communication. The competition is unique in that it reflects the role of creatives […].

Entrepreneurship and Making the Transition to Wellness #MindfulSocial With @HeidiSloss

Janet Fouts

As many of you know by now, my business has evolved considerably over the last few years, and life and work have grown markedly better. Because I’m focusing on what really matters to me, my family and my clients. As a coach, I’m working with clients in all areas of their lives and the Mindful Social podcast reflects how bringing a mindful approach to how we live and work is changing the way we do business.

Ecommerce Delivery: What Customers Really Want

The Realtime Report

Ecommerce Delivery: What Customers Really Want. When it comes to ecommerce, figuring out what customers really want is an imperative. Obviously, customers want quality products and cooperative customer service. But that’s what they’d expect from ecommerce sites as well as brick-and-mortar retailers. Ecommerce vendors have one other dimension to consider – shipping and delivery. Let’s take a look at ecommerce delivery, and how to give customers what they really want.

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5 Social Media Graphic Design Trends You Need To Know For 2020

Social Media Today

Want to stand out on social media this year, or just create better social media graphics? Try tapping into these graphic design trends

Trends 131

PR Career Paths: Top Skills for Communications Grads?

Meltwater - PR

As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation

Skills 131

What Does a Facebook Sales Funnel Look Like?

agora pulse

Capture users’ interest and nurture them every step of the way until they’re ready to purchase by using highly targeted Facebook ads. Here’s how to get started. Every brand can sell on Facebook, especially with a combination of Facebook Ads and organic posts. But the key to selling isn’t to just put a ton of content out into the digital world. Istead, you need to have a Facebook sales funnel in place. Let’s look into how to do this. Four Stages of a Facebook Sales Funnel.

Top news in social media

Sherrilynne Starkie

Each week I scan the hundreds of industry websites to keep abreast of the news. Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. LinkedIn is adding three new advertising features plus an optimized click pricing option.

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[ANSWERED] Troubleshooting Facebook Issues Like “No Photo Description Available” Or Photos Not Displaying

SocMed Sean

SocMedSean - Social.Media.Sean [ANSWERED] Troubleshooting Facebook Issues Like “No Photo Description Available” Or Photos Not Displaying Okay, I have had several questions today about this one. The reality is Facebook, and therefore Instagram and WhatsApp are experiencing issues today.

Issues 189