Jon Loomer
NOVEMBER 22, 2019
If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.
Meltwater
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
DECEMBER 12, 2019
Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.
Ignite Social Media
DECEMBER 2, 2019
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
The Social Media Hat
JUNE 24, 2019
Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.
Hootsuite
DECEMBER 17, 2019
This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Postcron
NOVEMBER 21, 2019
Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.
Forbes Social Media
DECEMBER 14, 2019
According to research from fact-checking non-profit First Draft, 88% of the Facebook ads the Conservatives posted in the first four days of December were deemed misleading by Full Fact, the UK’s leading fact-checking organisation.
BeingOptimist
DECEMBER 19, 2019
In my previous blog, I have let u you know about the best ad networks for small publisher. If you are not getting Adsense approval or if you are a new blogger then by using these ad networks you can easily earn money from your blog. So from today onwards, I would be discussing each of them one by one in detail. So lets us start with one of the most popular Google Adsense alternatives that is PopAds which you can use to monetize your blog.
Sprout Social
JUNE 18, 2019
Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
DECEMBER 1, 2019
If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.
Quintly
SEPTEMBER 9, 2019
Instagram has 1 billion monthly active users worldwide. It is the main communication channel for a lot of brands and influencers – they announce new products and partnerships on the platform and, at the same time, they have the chance to stay in touch with their audience. Private accounts, on the other hand, often use Instagram as their visual diary.
Social Media Today
NOVEMBER 24, 2019
Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.
agora pulse
DECEMBER 5, 2019
Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
The Social Media Hat
JUNE 25, 2019
Facebook has added two wonderful improvements to Facebook Group membership today.
Hootsuite
DECEMBER 10, 2019
Google My Business is an easy and cost-effective way to make your business more discoverable both online and in real life. This comprehensive guide will show you how to get the platform up and running and working for your business immediately. Table of contents. Why you need a Google My Business account. How to create a Google My Business account. How to verify your business on Google. 3 ways to optimize your Google My Business profile.
Socially Sorted
NOVEMBER 28, 2019
If you're searching for Black Friday Software Deals for Marketers in 2019 – you're in the right place. And Cyber Monday too! Each year, these offers are announced over a week or so around Thanksgiving, and I've rounded up some of my favourites to share with you. Get ready. // Read More. The post Cool Black Friday Software Deals for Marketers appeared first on Socially Sorted.
Likeable
AUGUST 26, 2019
It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
Forbes Social Media
NOVEMBER 25, 2019
A year after its $7 million Giving Tuesday match was exhausted in a matter of seconds, Facebook is adding several new donor-focused functionalities to its flagship applications – but sticking to the same first-come, first-serve matching model.
Jon Loomer
DECEMBER 2, 2019
Want a quick way to split test different audiences with your Facebook ads? A new feature will help you. Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets.
Jon Loomer
DECEMBER 3, 2019
The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.
Social Media Today
NOVEMBER 27, 2019
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.
Advertiser: Paycor
Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!
Social Media Today
NOVEMBER 21, 2019
LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.
Social Media Today
DECEMBER 14, 2019
Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.
Social Media Today
NOVEMBER 22, 2019
Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.
Social Media Today
DECEMBER 22, 2019
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.
Advertiser: Paycor
Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!
Social Media Today
OCTOBER 1, 2019
Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.
Social Media Today
AUGUST 20, 2019
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.
Jon Loomer
AUGUST 11, 2019
There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.
Jon Loomer
JULY 29, 2019
There have been plenty of conversations recently related to the topic of ad creative and how it’s THE most critical differentiator for Facebook/Instagram account performance. I’ve talked about it on my podcast and dozens of listeners and industry colleagues contacted me saying that ad creative is the most important lever they pull, week in and week out. .
Advertiser: Paycor
Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.
Expert insights. Personalized for you.
211 
Let's personalize your content