2019

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Small Business Marketing: 22 Reasons Why You Should Use Social Media [Infographic]

Social Media Today

Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We share 22 reasons to use social media in this infographic. Here are a few examples from the list: Generate leads Boost sales Partner with inf.

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Top 5 PR Campaigns of 2019

Meltwater

As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.

Campaign 199
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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.

Facebook 180
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Plan a Virtual Summit and Generate Thousands of Leads (While Staying Sane)

agora pulse

Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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4 Examples of Great Social Media Content and What You Can Learn From Them

Ignite Social Media

If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.

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How NOT To Use Social Media

The Social Media Hat

Learn from over 30 marketing experts with decades of experience their recommendations on the crucial mistakes too many businesses are making on social media.

More Trending

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How To Monetize Your Blog Using PopAds

BeingOptimist

In my previous blog, I have let u you know about the best ad networks for small publisher. If you are not getting Adsense approval or if you are a new blogger then by using these ad networks you can easily earn money from your blog. So from today onwards, I would be discussing each of them one by one in detail. So lets us start with one of the most popular Google Adsense alternatives that is PopAds which you can use to monetize your blog.

Adsense 142
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A Professor Used The Movie “Frozen” As A Climate Lesson - It Worked

Forbes Social Media

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Why Instagram? 7 Reasons to Love Instagram for Business

Socially Sorted

If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at why. // Read More. The post Why Instagram? 7 Reasons to Love Instagram for Business appeared first on Socially Sorted.

Instagram 128
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How an Instagram Account May Be a Game Changer in Promoting Your Business

Postcron

Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.

Instagram 120
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Publishes New Listing of Key Trends Set to Gain Momentum in 2020

Social Media Today

Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.

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Inside the World of Dog Influencers

Likeable

It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.

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Facebook Ads Automatic Translation Feature

Jon Loomer

If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.

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How to Celebrate Social Media Day

agora pulse

Prosecco. That’s now the official Social Media Day adult beverage. You see, in the U.S. at least, we enjoy celebrating holidays and cultural events with the appropriate adult beverage. Margaritas for Cinco de Mayo. Guinness for St. Patrick’s Day. Budweiser for, well, many others. So Social Media Day needs a drink that we can all toast and imbibe together, across all of the celebrating venues.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Study 2019: What we learned analyzing 5.4 million posts

Quintly

Instagram has 1 billion monthly active users worldwide. It is the main communication channel for a lot of brands and influencers – they announce new products and partnerships on the platform and, at the same time, they have the chance to stay in touch with their audience. Private accounts, on the other hand, often use Instagram as their visual diary.

Instagram 111
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12 Of The Most Creative Instagram Post Ideas

The Social Media Hat

Running out of Instagram content ideas? Not getting enough engagement on your posts? Use these 12 creative Instagram post ideas to inspire your next post.

Instagram 167
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The 5 Most Important Social Media Trends to Watch for in 2020

Hootsuite

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. We also spoke to dozens of industry specialists. This gave us multiple perspectives on the social trends that matter most in the year ahead.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Should they? Running a brand’s social media accounts is a lot of work. You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Thousands Of Misleading Facebook Ads Help Conservatives To ‘Crushing’ UK Election Victory

Forbes Social Media

According to research from fact-checking non-profit First Draft, 88% of the Facebook ads the Conservatives posted in the first four days of December were deemed misleading by Full Fact, the UK’s leading fact-checking organisation.

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Cool Black Friday Software Deals for Marketers

Socially Sorted

If you're searching for Black Friday Software Deals for Marketers in 2019 – you're in the right place. And Cyber Monday too! Each year, these offers are announced over a week or so around Thanksgiving, and I've rounded up some of my favourites to share with you. Get ready. // Read More. The post Cool Black Friday Software Deals for Marketers appeared first on Socially Sorted.

Software 106
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This is How the Instagram Algorithm Works in 2019

Later

How does the Instagram algorithm actually work? It’s a question that’s caused a lot of confusion (and frustration!) for business on Instagram since the controversial move away from a chronological feed. It seemed the Instagram algorithm was making it harder than ever to reach target audiences, get more followers, and improve engagement on your posts.

Instagram 111
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A 4-Step Guide to Using Hashtags Effectively on LinkedIn

Social Media Today

Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.

Hashtag 214
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

Social Media Today

"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.

Mobile 188
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Survey: Social Media Platform and Content Plans for 2020

Social Media Today

We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.

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Bumper Ads: A Smart Way To Boost Your YouTube Ad Campaign [Infographic]

Social Media Today

Are you ready to take on the challenge of a 6-second YouTube ad? Check out this infographic to learn everything you need to know about bumper ad design.

YouTube 197
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Facebook Provides Effective Video Content Strategy Tips

Social Media Today

Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.

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Facebook Removes Option to Add Friends to Live-Stream Broadcasts

Social Media Today

Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.

Facebook 218
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LinkedIn Publishes Update on Spam, Fake Accounts and Government Data Requests

Social Media Today

LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.

LinkedIn 184
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Facebook Ads and the Importance of Traffic

Jon Loomer

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.

Facebook 161
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Instagram Launches New @Creators Account to Provide Tips and Advice for Influencers

Social Media Today

Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.

Instagram 167
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New Study Examines How Brand Engagement on Social Influences Purchase Behavior

Social Media Today

A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.

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What to Do if Your Facebook Ad is Stuck in Review

Jon Loomer

There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.

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