Social Media Today
NOVEMBER 26, 2019
Are you looking for ways to market your small business? Want to know why social media should from a central part of your online strategy? We share 22 reasons to use social media in this infographic. Here are a few examples from the list: Generate leads Boost sales Partner with inf.
Jon Loomer
NOVEMBER 22, 2019
If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. They are eager to show how responsible the ad was for your impact. Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. This is a huge missed opportunity.
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Meltwater
DECEMBER 22, 2019
As PR pros look back on 2019, there’s a lot to study—but which brands stood out with their public relations campaigns, making a big splash both on social and in… Read More >>>.
agora pulse
DECEMBER 5, 2019
Want to plan a virtual summit but worry about the stress and time involved? These tips can help you plan without losing your mind … and help you gain thousands of leads. I never used to get the appeal of webinars. Personally, I prefer to read rather than watch content, so I wasn’t convinced that a webinar was the most effective means of generating leads.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
DECEMBER 2, 2019
If one thing is guaranteed when it comes to social media, it’s that content on the feed will never be in short supply. In just one day, users will scroll through 300 feet of content on social media – that’s enough content to span the height of the Statue of Liberty. With the perpetual appetite for fresh, exciting content you may be looking for inspiration for your next editorial planning session.
Hootsuite
DECEMBER 17, 2019
This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. (And every other website, too, except for Google.). Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Forbes Social Media
NOVEMBER 25, 2019
A year after its $7 million Giving Tuesday match was exhausted in a matter of seconds, Facebook is adding several new donor-focused functionalities to its flagship applications – but sticking to the same first-come, first-serve matching model.
Socially Sorted
NOVEMBER 21, 2019
If you're a small business owner asking why Instagram is right for you, then you're in the right place. Let's unpack why you should use Instagram in this post. From storytelling tools to the engagement it brings – and even application to local businesses, we'll look at why. // Read More. The post Why Instagram? 7 Reasons to Love Instagram for Business appeared first on Socially Sorted.
Postcron
NOVEMBER 21, 2019
Instagram is one of the companies that’s at the forefront of encouraging the use of visual content as a marketing tool. With close to a billion active users monthly, Instagram is a powerful tool for promoting your business and reaching new potential customers. It is a cost-effective platform that requires as little as 6 hours a week to increase recognition towards your business, sales and more traffic with almost no financial burden on you.
Likeable
AUGUST 26, 2019
It’s undeniable—people love their pets. More than 68 percent of Americans own a pet and 95 percent of those who have pets at home consider them a part of the family. And, just like family, they have taken center stage in our everyday lives with 33 percent of American pet owners saying they post about their pets on social media as much and as often as their human family.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
NOVEMBER 26, 2019
Are you ready to take on the challenge of a 6-second YouTube ad? Check out this infographic to learn everything you need to know about bumper ad design.
Jon Loomer
DECEMBER 1, 2019
If you have a universal audience, it may be a good idea to create ads in multiple languages to reach your potential customer in their native language. This process just became a lot easier with Facebook’s new automatic translation feature. Let’s walk through how you can utilize it, too. Dynamic Language Optimization. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.
Sprout Social
NOVEMBER 22, 2019
Facebook is full of surprises. If you’re a marketer, you know this all too well. The Facebook algorithm is consistently throwing curveballs at businesses that are trying to figure out how to reach customers while sticking to the platform’s best practices. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and o
Social Media Today
NOVEMBER 21, 2019
LinkedIn has published its latest transparency report, providing an overview of its actions taken against spam, fake accounts and platform rule violations.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
DECEMBER 12, 2019
Hashtags on LinkedIn can a great way to categorize your posts, and differentiate them from the rest of the content published on the platform.
Social Media Today
NOVEMBER 27, 2019
"The gap between promotion and purchase is closing and making the experience more seamless," Elastic Path's Darin Archer? says about how platforms like TikTok and Instagram are blending ads and shopping.
Social Media Today
NOVEMBER 24, 2019
Facebook has provided a basic overview of an effective video content monetization strategy, which includes some valuable tips.
Jon Loomer
DECEMBER 2, 2019
Want a quick way to split test different audiences with your Facebook ads? A new feature will help you. Note that this is different from Facebook’s primary built-in split testing feature. With that feature, you would set up a split test with a new campaign based on creative, delivery optimization, audience, or placement. This new split testing option is related only to actively running ad sets.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
DECEMBER 14, 2019
Facebook has published a new listing of key topics and trends it expects to see gain momentum in 2020, based on on-platform conversation shifts over the last two years.
Jon Loomer
DECEMBER 3, 2019
The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This tunnel vision neglects the importance of traffic. You build campaign after campaign driving people to a sales page. You target interests and lookalike audiences. You split test every possible variable. And yet, you struggle to get the results that you want.
Social Media Today
NOVEMBER 22, 2019
Facebook is removing the option to add guests to your live-streams, which it first rolled out back in 2017.
Social Media Today
DECEMBER 22, 2019
We can try to predict the future direction of social media, but what strategies are marketers actually planning to implement in the coming year? We conducted a new survey to find out.
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Discover just how easy it is to boost SEO with social media.
Jon Loomer
DECEMBER 9, 2019
Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. This text variation feature isn’t a true A/B split test. It also isn’t the same as Dynamic Creative , though it certainly feels like a simplified version of it.
Social Media Today
SEPTEMBER 25, 2019
As a social media manager, you're going to deal with your fair share of complaints, criticism and online trolls. Here are some tips to help manage these difficult situations.
Social Media Today
OCTOBER 1, 2019
Instagram has launched a new account which will provide tips and tricks for influencers, which may also be of benefit for brands looking to maximize their Instagram performance.
Social Media Today
NOVEMBER 21, 2019
After months of testing, Twitter is now rolling out its 'Hide Replies' option to all users.
Social Media Today
AUGUST 20, 2019
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media, and how these interactions influence their buying decisions.
Jon Loomer
AUGUST 11, 2019
There is nothing more frustrating as an advertiser than a Facebook ad you desperately want to run that is stuck in review. I’ve been there. A couple of months ago, I decided that I wanted to run a special Facebook ad campaign to promote my upcoming training. The day I created the campaign was Thursday, and the training would occur that following Tuesday.
Jon Loomer
AUGUST 12, 2019
I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. It turns out that this is part of a test that began late last year for select advertisers. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. If you’ve advertised long enough on Facebook, you may recall Sponsored Results , Facebook’s first stab at search ads.
Social Media Today
NOVEMBER 27, 2019
Did you know that influencer marketing has emerged as one of the most successful strategies to foster brand awareness?
Social Media Today
DECEMBER 6, 2019
How successful is retargeting? Here's a look at the potential benefits of retargeting, and how you can implement such a process within your digital marketing efforts.
Social Media Today
OCTOBER 4, 2019
Instagram has launched a new messaging app for close friends, which includes a new automated status update feature to keep your connections updated of your movements.
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