article thumbnail

B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat. Digital Marketing B2B B2C Influencer Influencer Marketing

article thumbnail

The Challenges Facing B2B Influencer Marketing Today

The Social Media Hat

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat. Social Media Articles B2B Employee Advocacy Influencer Marketing Influencer Marketing Tools

B2B 128
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Develop Successful Influencer Marketing Campaigns

The Social Media Hat

The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Digital Marketing Influencer Marketing Influencer Marketing Tools Partnership UnpackedPartnership Unpacked, Episode 3, with Nicole Ponce.

article thumbnail

10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat. Digital Marketing B2B Influencer Marketing Influencer Marketing Statistics

article thumbnail

Rules And Regulations Every B2B Influencer Needs To Know

The Social Media Hat

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat. Digital Marketing B2B Influencer FTC Influencer Marketing Influencer Regulations

B2B 79
article thumbnail

How Much Revenue Can A B2B Influencer Earn?

The Social Media Hat

7 Ways B2B Influencers Can Make Money The post How Much Revenue Can A B2B Influencer Earn? Digital Marketing Affiliate Programs B2B Influencer Influencer Marketing Revenueappeared first on The Social Media Hat.

B2B 92
article thumbnail

Why Is Brand Fit So Important For Influencer Marketing?

The Social Media Hat

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? Digital Marketing Influencer Marketingappeared first on The Social Media Hat.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Become a Brand Influencer on TikTok, Instagram, or YouTube. Guest post by Ron Stefanski.

article thumbnail

Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline

article thumbnail

Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Many marketers are blinded by the shiny disco ball of mega (or macro) influencers, (think celebrities) and are forgetting the real belle of the ball in the corner: micro influencers. Influencer Dance Definitions. Identifying the Right Influencers.

article thumbnail

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Influencer Marketing in a Nutshell (episode 96).

article thumbnail

How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. Why It’s Important to Find Influencers That Complement Your Brand. Influencer Marketing

article thumbnail

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. Blurred Lines between Influencers and Brands. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

article thumbnail

What You Need to Know About Influencer Marketing in 2018: FREE Webinar Nov 30th

Pam Moore

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

article thumbnail

Relationships and Empathy in Influencer Marketing

Socialmedia.biz

Influencers frontpage

article thumbnail

How to Use Micro Influencer Marketing to Grow Your Business

Later

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy?

article thumbnail

Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. If you haven't heard about influence marketing you have likely been on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

article thumbnail

Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Well then, who are these so-called “influencers?” ” Often, marketers equate influencers with celebrities. As opposed to celebrities, influencers are very regular people.

article thumbnail

Learn How to Grow Your Business with Micro-Influencer Marketing in this Free Mini-Course

Pam Moore

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. A good influencer already has the attention and is driving action with your ideal and target customers online today!

article thumbnail

Monday Roundup: Influencer Relationships

Waxing UnLyrical

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Love It Or Hate It: Influencer Marketing Works. If You Want Your Content Marketing to be Great, Ask Influencers to Participate.

article thumbnail

Influencer Marketing – Part 1

Saying It Social

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.

article thumbnail

3 Tips for Communicating with Influencers

The Realtime Report

3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 As the influencer marketing industry continues to prosper, brands will need to adapt with it.

article thumbnail

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began. B2B influencers? Hint: These might be (are) your influencers.

B2B 241
article thumbnail

Nano-Influencer Marketing in 2021

Quintly

While some brands are trying to decide if influencer marketing is relevant for their long-term strategy, early adopters have moved to the next thing: partnering with nano-influencers. Is collaborating with nano-influencers a new trend in social media marketing or the latest fad?

article thumbnail

Instagram Shares Tips on Effective Influencer Marketing

Social Media Today

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe

article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Influencer Marketing Becomes the New Advertising. But while those tactics have declined, influencer marketing has taken off. B2B vs B2C: Different Influencer Marketing Worlds.

B2B 239
article thumbnail

Influencer Marketing: 10 Top Mistakes Brands Make and How to Fix Them

Pam Moore

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock. There are also agencies who claim to help brands big and small build relationships with an influencer marketing program. Why trust matters with influencers.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

B2B 234
article thumbnail

7 Influencers to Follow for Holiday Inspiration

Ignite Social Media

We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers! Whether you’re looking for ideas for your own holiday celebrations or a brand looking for someone to partner with, I hope these influencers come in handy. Holidays are almost upon us, leading to gatherings and the need for new ideas.

article thumbnail

How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

The Social Media Hat

The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat. Digital Marketing Agorapulse Influencer Marketing ROIFrom Processes & Tools, to Delivering ROI.

article thumbnail

Influencer relations: how to build trust

Sherrilynne Starkie

One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. No tricks, evasion or hiding the facts; with a lot of influencer groups that’s just like waving a red flag to a bull. Work for the influencer. Remember that, in a way, influencers are your most important bosses or clients.

article thumbnail

Micro-influencer marketing guide: Facts and uses

Sprout Social

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer?

article thumbnail

Influencer Collaborations

Mindjumpers

As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations. We help navigate those murky waters, facilitating the relationship between brand and influencer. Then we work with the influencers to create content, making the most of their image and following, while ensuring everything feels on brand. We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have.

article thumbnail

How to Find Instagram Influencers for Your Next Campaign

Later

As influencer marketing continues to grow, more and more businesses are wondering how to find Instagram influencers who are the perfect fit for their brand. Ready to find the right influencers for your brand? Use a Third-party Influencer Management Platform.

article thumbnail

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions.

article thumbnail

25 Male Influencers To Check Out

Ignite Social Media

When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! As of this post, he’s visited 21 countries so if you’re looking for a place to go (or an influencer to work with your brand on traveling) check out his blog. There you have it, twenty-five male influencers.

article thumbnail

Instagram Shares Tips on Effective Influencer Marketing Collaboration

Social Media Today

Looking to work with influencers for your holiday campaigns? These tips might help

article thumbnail

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. According to the report, the top 20 brands mentioned in a sample of more than 900,000 Instagram posts created $659,882,860 of ‘earned media value’ More than 11,000 influencers were paid for their posts. So where’s the influence?

article thumbnail

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. If you search the internet for “influencer marketing success” it doesn’t take long to find articles like Forbes ’ “ Love It Or Hate It: Influencer Marketing Works ,” which cites studies from TapInfluence , Deloitte , Tomoson , and McKinsey on just how powerful influencer marketing can be during the buyers’ journey.

article thumbnail

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. As more and more brands see the opportunity and get involved, however, we see a dark side of influencer marketing start to emerge. Influencer Media Programs — Authentic Content Amplified with Media Precision. Influencer Marketplace Programs .

article thumbnail

5 Myths About Working with Influencers

Later

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions.

article thumbnail

Influencer Marketing During the Holiday Season

Ignite Social Media

Influencer marketing during the holiday season can be a great idea for brands. Every so often though I think to myself, self, what do influencers really want? Keeping engaged with your influencers is a great idea and an even better idea is reaching out to them every so often just to keep a pulse on what they are looking for in brand relationships. Influencers have families also. Not saying you won’t secure influencers if you wait, it just might make it more difficult.

article thumbnail

Influencers Influence Purchase Behavior, Steal Eyeballs | Social You Should Know

Ignite Social Media

Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Not only did the group report nearly one-fifth of their total time spent consuming content is spent pay attention to online influencers, but 57% said they’ve made a purchase based solely on an influencers recommendation – a stat that increases to 69% among millennials.