B2B Influencer Marketing Survey Insights
The Social Media Hat
JULY 14, 2024
Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.
Influencer Related Topics 
Influencer Program: Introducing the B2B Influencer Incubator!
The Social Media Hat
FEBRUARY 11, 2023
Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.
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B2B Influencer vs B2C Influencer Marketing
The Social Media Hat
JANUARY 23, 2023
What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.
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Top 10 Influencer Marketing Campaigns
Social Media Strategies Summit
AUGUST 10, 2023
Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. You won’t achieve the desired results if you work with the wrong influencers or target the wrong customers. Still, there are no guarantees.
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Seven Ways to Increase Your Brand Influence
Webbiquity SMM
JUNE 21, 2022
Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave.
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What’s the Difference Between a Social Media Influencer and a Content Creator?
Ignite Social Media
JULY 25, 2024
In the digital marketing landscape, social media influencers and content creators play distinct roles. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions.
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B2B Influencer Marketing From The Influencers POV with Timothy Hughes
The Social Media Hat
FEBRUARY 20, 2023
Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.
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Influencer marketing trends across industries
Sprout Social
MAY 9, 2024
Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.
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Surprising Insights from Big Lots’ Thriving Influencer Marketing Program
Ignite Social Media
APRIL 15, 2024
In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. Full disclosure : Big Lots is an Ignite Social Media client and we work together on the influencer program. Watch the video below.
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How To Be An Amazon Influencer
The Social Media Hat
MARCH 26, 2023
Learn how to be a successful Amazon Influencer in 4 steps. The post How To Be An Amazon Influencer appeared first on The Social Media Hat.
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.
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TikTok Updates Disclosures Around State-Based Influence Efforts
Social Media Today
MAY 23, 2024
TikTok's updating its policies to provide more insight into detected influence operations.
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The Challenges Facing B2B Influencer Marketing Today
The Social Media Hat
JANUARY 10, 2023
B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.
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Macro influencers are dying: Rethink your influencer strategy
Audiense
FEBRUARY 14, 2024
NYC Fashion Week September 2023 saw many influencers walk the runway - the most we’ve ever seen to date. Because audiences agreed that it didn’t feel as if the influencers deserved to be there, and it didn’t feel authentic.
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10 Compelling B2B Influencer Marketing Statistics for 2023
The Social Media Hat
JANUARY 7, 2023
Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.
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TikTok Updates Disclosures Around State-Based Influence Efforts
Social Media Today
MAY 23, 2024
TikTok's updating its policies to provide more insight into detected influence operations.
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Find UK TikTok Influencers for your brand
Sprout Social
MARCH 21, 2024
There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?
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Meta Shares Update on Detected Foreign Influence Operations
Social Media Today
MAY 29, 2024
Meta continues to evolve its tactics to detect and counter foreign influence operations.
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Don’t let your clients make these influencer marketing mistakes
Audiense
MAY 22, 2024
billion on influencer marketing by the end of 2024. In fact, as this channel continues to grow, 25% of brands plan to spend over 40% of their budget on influencers. But while brands continue to invest more heavily into influencer marketing, we know that more money spent doesn’t always equate to better results.
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Rethinking the influencer-brand relationship
Sprout Social
JANUARY 24, 2024
Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?
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Influencer Essentials: the Bio and the Media Kit
The Social Media Hat
MARCH 7, 2024
The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat. If you haven't crafted a polished bio and media kit yet, now's the time. Here's how.
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Find UK Instagram influencers to grow your brand
Sprout Social
APRIL 29, 2024
You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. How to identify the right Instagram influencer for your UK brand?
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Meta Shares Update on Detected Foreign Influence Operations
Social Media Today
MAY 29, 2024
Meta continues to evolve its tactics to detect and counter foreign influence operations.
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Rules And Regulations Every B2B Influencer Needs To Know
The Social Media Hat
JANUARY 28, 2023
Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.
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Mike Allton’s Quick Start Guide To Becoming A Brand Influencer
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?
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Dispelling The Myth That B2B Influencers Need Large Audiences
The Social Media Hat
FEBRUARY 12, 2023
The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.
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How To Think Differently About Influencer Marketing w/ Jason Falls
The Social Media Hat
MAY 22, 2023
Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.
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How To Develop Successful Influencer Marketing Campaigns
The Social Media Hat
JANUARY 15, 2023
The post How To Develop Successful Influencer Marketing Campaigns appeared first on The Social Media Hat. Partnership Unpacked, Episode 3, with Nicole Ponce.
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B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan
The Social Media Hat
FEBRUARY 3, 2023
Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Popularity. Persuasion.
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24 Top YouTube influencers to check out in 2024
Sprout Social
MARCH 15, 2024
YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. Table of contents: Who are YouTube influencers? Published on 1.
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How to Become a B2B Influencer on TikTok
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
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How Much Should Brands Pay A B2B Influencer?
The Social Media Hat
FEBRUARY 9, 2023
Influencer payment rates can vary wildly, but there are key factors to consider. The post How Much Should Brands Pay A B2B Influencer? appeared first on The Social Media Hat.
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3 Tips for Communicating with Influencers
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 Use research and insight tools to identify influencers that resonate with your target audience and relate to your brand. Alexander Frolov.
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7 examples of influencer marketing campaigns
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
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Influencer Marketing for Beauty Brands: Best Practices
Ignite Social Media
SEPTEMBER 25, 2023
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Check out the full post over on the Carusele blog today.
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Why Is Brand Fit So Important For Influencer Marketing?
The Social Media Hat
DECEMBER 22, 2022
Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.
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Social Cat Review: Influencer Marketing for Small Business and Agencies
Pam Moore
MAY 7, 2023
Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.
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How Government Agencies Can Launch an Influencer Program from Scratch
Social Media Strategies Summit
SEPTEMBER 18, 2023
Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).
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How B2B influencer marketing will grow your brand
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
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The Rise of Micro-Influencers: Why You Should Partner With Them
The Social Media Hat
SEPTEMBER 3, 2023
30% of businesses prefer working with Micro-influencers. The post The Rise of Micro-Influencers: Why You Should Partner With Them appeared first on The Social Media Hat. Find out why.
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Words have power: How influencer marketing can revitalize your B2B marketing strategy
Audiense
OCTOBER 9, 2023
Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.
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Research: Influence of Personal Connections on Social Media Drives More Purchases
Bill Hartzer
OCTOBER 5, 2023
Personal connections on social media drive more consumer purchases than influencers. Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers.
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