Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
How to Improve Your PR Content Strategy with Influencer Marketing
MARCH 28, 2017
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions.
Develop a More Engaging Content Strategy with Influencers
OCTOBER 19, 2016
Here is a framework to combine content and influence, so you can deliver an irresistibly engaging content strategy. The post Develop a More Engaging Content Strategy with Influencers appeared first on Spin Sucks.
New Influencer Marketing Research Has Four Key Findings
JANUARY 31, 2017
Is your influencer marketing working? The post New Influencer Marketing Research Has Four Key Findings appeared first on Spin Sucks. Communication Influencer Relations altimeter group brian solis global research study Influence 2.0 working with influencers
Three Ways to Ensure Your Influencer Campaign Doesn’t Offend Customers
FEBRUARY 14, 2017
Marketers want influencers to enjoy the best possible experience in hopes of generating positive coverage. Michael Innocentin talks about how carefully choosing social media influencers can help generate interest for your brand.
Working With Influencers to Make Your PR Event a Success
FEBRUARY 1, 2017
Have you thought of involving influencers to help spread the message? Working with influencers is a key step to ensure your event is a raging success. The post Working With Influencers to Make Your PR Event a Success appeared first on Spin Sucks.
The Seven Golden Rules to Paying Influencers
JUNE 9, 2015
By Pierre-Loïc Assayag There isn’t an interview, panel, Twitter chat, or even client meeting that I’m participating in where, at some point, someone doesn’t ask the question, “Should brands pay influencers?” Pay for craft, not influence. Choose your influencers wisely.
Can Social Media Influencers Replace Your PR Agency?
SEPTEMBER 7, 2016
It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency?
Influencer Marketing Matchmaking
OCTOBER 12, 2015
Today I’m going to talk about influencer marketing, but first I’m going to talk about me (#onlychildFTW). Influencer Marketing: The Actual Topic of This Blog Post. If you are in communications, influencer marketing is likely a topic you’ve thought a lot about. By Laura Petrolino.
How to Get Creative with Influencer Marketing
FEBRUARY 24, 2015
By Lauren Jung According to recent studies, 74 percent of global marketers will use influencer marketing as part of their marketing strategy in the next 12 months. Here’s how to stand out from the crowd with your influencer marketing campaigns.
The Three Word Shortcut to Great Influencer Relations
APRIL 29, 2016
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.
Influicity Introduces YouTube Influencer Marketplace
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.
5 Unique Ways to Engage Influencers
Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .
Eight Tips for Influencer Marketing Done Well
MARCH 24, 2016
The work of the people is more influential when it comes to influencer marketing. The post Eight Tips for Influencer Marketing Done Well appeared first on Spin Sucks. We live in an era where celebrity endorsements aren't what they once were.
Avoid These 7 Rookie Influencer Marketing Mistakes
APRIL 4, 2017
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer.
Why Transmedia Is The New Viral Gold For Influencer Marketing
The Realtime Report
MARCH 10, 2017
Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. Tastemakers [influencers] + Community Remixing + the Unexpected = Viral Gold.
Influence Met Transparency with @Kred
OCTOBER 2, 2011
Kred is measurable Influence with 2 metrics: Influence: Ability to drive action: reply, retweet (RT) & new. Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. We all have influence – Community Influence.
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.
We’ve Updated Our Influence Measurement Guide
The Realtime Report
OCTOBER 17, 2012
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.
A 10-Step Approach to Launching Your First Influencer Marketing Campaign
DECEMBER 1, 2016
Launching your first influencer marketing campaign and don't know where to start? Fear not, Evan Asano has a 10-step approach to help you launch a successful influencer marketing campaign.
YOU Are The Influence
APRIL 17, 2012
I have said before that I firmly believe that influence is the power to affect someone’s beliefs or to cause an action. And I also believe that everyone can have influence and has the ability to be influential – that includes YOU. With the social media tools at our disposal today, you have the power to form a message, motivate an action, and become an online influencer. For me to say a person has an influence on me, I need to trust him or her first.
Influencers! Must read > New Facebook guidelines for branded content
MAY 7, 2016
An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach
Facebook Unveils Resources for Business Influencers
OCTOBER 31, 2016
Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. We’re committed to providing high-quality and timely education and best practices to business influencers and business communications professionals.
Build Your Influencer Relations Campaign with Six Steps
MARCH 31, 2016
Influencer relations is an effective tactic in a communications program, but also very time-intense. The post Build Your Influencer Relations Campaign with Six Steps appeared first on Spin Sucks.
The Do’s and Don’ts of Working with Social Media Influencers
OCTOBER 13, 2016
Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? The Seven Golden Rules to Paying Influencers.
Mind the Most Important Influencer: You
APRIL 27, 2016
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.
The Shocking ROI of Influencer Marketing
Convince & Convert
APRIL 19, 2016
Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.
Influencer Relations: Tips to Extend Your Current Campaigns
JANUARY 22, 2015
It really was a lesson in how to do influencer relations in new and interesting ways. Influencers on Social Media To continue the theme I started on Tuesday with how to gain more traction for our PR metrics posts , I’ll use that as the example here.
What is Influencer Marketing?
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
Monday Roundup: Influencer Relationships
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.
How to Find Social Media Influencers with Ease
JANUARY 10, 2017
You have probably heard of influencer marketing, and may even know it can be beneficial to your business. Influencers don’t have to be movie stars with millions of social media followers. An influencer is someone who can get others to take action.
The ROI of Influencer Marketing
Buzz Marketing for Technology
JANUARY 27, 2016
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. We discussed ideas and tips from finding influencers for your brand to calculating ROI on your program.
2016 Marketing Predictions from 10 Top Influencers
Buzz Marketing for Technology
DECEMBER 21, 2015
We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016. Take a closer look at each one here 2016-predictions-from-10-top-influencers
Systemizing Influencer Marketing: Three Things You Should Know
APRIL 19, 2017
There is no denying the rise of the “influencer” has led to the growth of influencer marketing. Shannon Furey shares how to integrate influencer marketing into a successful communications program.
The 5 Elements Of Successful Influencer Marketing Programs
The Realtime Report
OCTOBER 26, 2012
“Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.
Paradox of Online Influence
JULY 16, 2012
I spend my time analyzing the world of social media influence and helping clients use it effectively to achieve their marketing and communications goals. I’ve noticed that a hotly-debated topic in the digital world is online influence. A huge myth is forming which says that online popularity equals online influence. Based on this myth, tools which purport to measure online influence are popping up like mushrooms on a rainy day.
What Is Influencer Marketing?
JANUARY 18, 2017
Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. The partnership between the brand and the influencer may include monetary compensation.