INDUSTRY INSIGHTS YOUR PEERS ARE READING
You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit? Influencer Marketing Influencer MORE
While this sounds rather simple, sometimes we just need to remind ourselves that it isn’t exactly about the influencer, but about the audience. The post Is YouTube Unsubscribing from Influencers? MORE
We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers! MORE
Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? MORE
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one. MORE
Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on. MORE
Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. The post 8 African American Influencers to Follow appeared first on Ignite Social Media - The original social media agency. MORE
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer. MORE
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan. MORE
Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. No list of mine would be complete without a pet influencer. MORE
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. MORE
One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. Work for the influencer. MORE
Ever wondered what the ROI of influencer marketing is? How much do brands invest and get in return? This infographic provides some insight MORE
With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach MORE
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? Hint: These might be (are) your influencers. MORE
While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions MORE
And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj. MORE
If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup. MORE
When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find! MORE
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. Why trust matters with influencers. MORE
I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. MORE
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence? MORE
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. MORE
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer? MORE
Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. Fake influencers, therefore, purchase followers. Influencer Marketing MORE
Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Think Influencer marketing is just for the young folk? MORE
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. MORE
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing. MORE
Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Guest post by Tim Brown. MORE
I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces. MORE
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns . MORE
One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Times are changing. MORE
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing. MORE
Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. A common trend across quite a number of these posts—including pieces from Forbes , Entrepreneur , NewCo Shift , and AdWeek —was increased use of influencer marketing.” MORE
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season. MORE
Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives. MORE
Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. Influencer Marketing MORE
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further? MORE
Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing. MORE
However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged. The post Will YouTube Be Able to Keep Influencers Engaged? MORE
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left. MORE
Influencer marketing is one of our strengths where we champion the democratization of social data. Who influences a CMO? A common pitfall as mentioned on previous occasions , is choosing the wrong type of influencer for your brand or campaign. MORE
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017. MORE
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things. MORE
Influencer Related Topics Waxing UnLyrical
DECEMBER 4, 2018
If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.
Waxing UnLyrical
APRIL 13, 2016
This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers.
Waxing UnLyrical
JULY 27, 2015
It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts.
Ignite Social Media
NOVEMBER 2, 2018
We search for inspiration every year and what a better place to go for ideas than holiday influencers who live and breathe this type of stuff? No need to fret over holiday planning ideas when you can borrow inspiration from influencers!
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?
Sherrilynne Starkie
MAY 14, 2018
One of the biggest changes is the rise of ‘Influencer Relations” We used to focus on media professionals as the core influencer group and we still do. Here’s six rules for good influencer relations. Work for the influencer.
Ignite Social Media
JULY 24, 2018
When influencer marketing first started, there weren’t many male influencers. A handful of years back we gave you 100 women bloggers to check out , now let’s see how many men bloggers (now referred to as influencers as they don’t always have a blog) we can find!
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. B2B influencers? Hint: These might be (are) your influencers.
Webbiquity SMM
OCTOBER 25, 2016
Because of this aversion to ads, using influencers to sell products has become all the rage. Or perhaps you’re looking for new ways to get influencers engaged. Look for mid-level influencers; don’t just target the biggest names in your industry. Guest post by Tim Brown.
Audiense
OCTOBER 5, 2018
Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. Influencer Marketing
Pam Moore
NOVEMBER 29, 2017
Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts?
Pam Moore
APRIL 24, 2017
One way you can gain immediate traction and competitive advantage is to work with influencers in your industry or niche to create partnered content with them. The same study also found that 86% of marketers use influencer marketing as part of their content strategy. Times are changing.
Waxing UnLyrical
APRIL 20, 2016
Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Influencer marketing has officially gone mainstream. 84% of brands plan to integrate influencers into their current marketing strategy. How should you approach the influencer?
Social Media Today
NOVEMBER 17, 2018
Ever wondered what the ROI of influencer marketing is? How much do brands invest and get in return? This infographic provides some insight
Sherrilynne Starkie
JUNE 18, 2018
Having recently used one of Cision’s tools to try to build a social media influencer tool, and finding it wanting, I’m pretty interested in a new tool being launched today. . Aligning influencer communications efforts with broader social media initiatives.
Meltwater
OCTOBER 14, 2018
Weeding out Fake InfluencersTrack Community GrowthFollowers is a metric that brands flock to when choosing influencers. Fake influencers, therefore, purchase followers. Influencer Marketing
Social Media Today
AUGUST 23, 2018
While big-name influencers can boost brand awareness, micro-influencers may actually have more capacity to inspire action and conversions
Ignite Social Media
FEBRUARY 15, 2018
Since February is Black History month, we thought we’d do a special highlight of a few great African-American influencers. The post 8 African American Influencers to Follow appeared first on Ignite Social Media - The original social media agency.
Pam Moore
APRIL 28, 2017
Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Influencer marketing is not about getting free tweets and coverage. Why trust matters with influencers.
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it. Consider Influencer Marketing First. Has your brand considered taking influencer marketing one step further?
Pam Moore
JUNE 22, 2017
Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017.
Ignite Social Media
OCTOBER 16, 2018
You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit? Influencer Marketing Influencer
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the search and social media space long enough to know that without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.
Saying It Social
JANUARY 20, 2015
Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising. The post Influencer Marketing – Part 1 appeared first on.
Direct Marketing Observations
APRIL 12, 2018
I’ve been in the social media space for over 10 years now and without a doubt the two most vexing topics year in and year out are how best to leverage a brands presence in social media and how to engage with influencers. In my opinion, influence in social can have many faces.
Waxing UnLyrical
APRIL 18, 2016
And building influencer relationships is one of the best ways to spread the word about your business or campaign. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. How To Connect With Influencers: Q&A With Stacey Miller and Natalia Dykyj.
Waxing UnLyrical
APRIL 11, 2016
If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.
Ignite Social Media
JANUARY 26, 2017
Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Influencer Marketplace Programs . Influencer Content Campaigns .
Sherrilynne Starkie
MARCH 21, 2018
Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. Instagram influencer marketing.
Ignite Social Media
JANUARY 30, 2017
Influencer content reportedly grabs one-fifth of our time spent consuming media, and a YouTube influencer makes $4,000 in just 90 minutes. A Whopping 19% of Total Media Consumption Now Goes to Influencers. Think Influencer marketing is just for the young folk?
Later
OCTOBER 28, 2018
Looking for influencer marketing tips for the holiday season? The holidays are just around the corner, which means it’s high time to start planning your Instagram influencer marketing campaign! . Why You Should Use Instagram Influencers This Holiday Season.
SocialFish
SEPTEMBER 11, 2014
Here I am with a short video on influencer marketing, filmed as part of Encore Alert ‘s League of Extraordinary Marketers series (*blush*). Read more from the awesome Encore Alert Blog and sign up for their upcoming ebook on influencer marketing.
agora pulse
APRIL 4, 2017
Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The influencer promotes specific products or services to their audience. Not doing your research on the influencer.
Social Media Today
NOVEMBER 21, 2018
With influencer marketing on the rise, here are three common influencer strategies that its time to dump from your approach
Waxing UnLyrical
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? An influencer program and a content bazaar are two different things.
Waxing UnLyrical
APRIL 27, 2016
As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Mind the Most Important Influencer: You. Guest Post by Heathere Evans-Keenan.
Pam Moore
APRIL 22, 2017
There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Definition of influencer marketing.
Waxing UnLyrical
APRIL 29, 2016
Recently I’ve been getting a lot of pitches from companies wanting to “leverage” my “influence.” ” That’s not surprising, since “influencer marketing” is the buzzword du jour. There isn’t one.
Ignite Social Media
MARCH 22, 2018
While this sounds rather simple, sometimes we just need to remind ourselves that it isn’t exactly about the influencer, but about the audience. The post Is YouTube Unsubscribing from Influencers?
Ignite Social Media
MARCH 8, 2018
Starting at A and heading down to Z we’ve highlighted an assortment of knowledgeable women influencers to learn from. A fashion influencer with content on her blog and Instagram that is filled with beautiful images. No list of mine would be complete without a pet influencer.
Audiense
AUGUST 9, 2017
Influencer marketing is one of our strengths where we champion the democratization of social data. Who influences a CMO? A common pitfall as mentioned on previous occasions , is choosing the wrong type of influencer for your brand or campaign.
Ignite Social Media
JULY 19, 2018
However, with the launch of new tools on Facebook and Instagram aimed to help influencers grow their audiences and get more business, many are wondering if YouTube will be able to keep influencers engaged. The post Will YouTube Be Able to Keep Influencers Engaged?
The Realtime Report
JUNE 18, 2014
Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. Influicity’s search page, where clients can select their influencer search filters from the menus on the left.
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