Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

Social Media 290

Social Media Tips Marketing HootSuite 290

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

Social Media 245

Social Media Tips Marketing UGC 245

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 233

Content Marketing Loyalty Collaboration 233

Webbiquity SMM

AUGUST 26, 2024

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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Social Media Sentiment Marketing Analysis 188

Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

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Research Report Social Media CPM 280

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. This is a case study of effective, engaging social media marketing. 3) Maybelline Image source Maybelline / 3.1M

Brands 226

Brands Marketing Influencer Fashion 226

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 244

Marketing Education Forums LinkedIn 244

The Social Media Hat

APRIL 28, 2024

Everything you need to know about Marketing AI to get started today. The post AI Marketing Primer: A Comprehensive Guide for Marketers appeared first on The Social Media Hat.

Marketing 178

Marketing Social Media Strategy 178

Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

B2B 161

B2B Strategy Hubspot Marketing 161

Social Media Today

JANUARY 19, 2024

The key to maximizing a social media marketing strategy is to ground the approach in purpose.

Marketing 212

Marketing Social Media Strategy 212

Social Media Today

DECEMBER 21, 2023

Marketers are expected to double down on diversified video strategies and messaging apps, among other key tactics for the months ahead.

Social Media 210

Social Media Marketing Strategy Video 210

Social Media Today

JULY 25, 2024

Some tips on how to maximize your TikTok marketing efforts this holiday season.

Publishing 187

Publishing Marketing Tips How To 187

The Social Media Hat

MARCH 31, 2024

The post A Killer AI Tool for Marketers appeared first on The Social Media Hat. Magai brings all of the available generative AI models into one tool.

Tools 179

Tools Marketing Social Media 179

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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Social Media Marketing Trends 198

Social Media Today

SEPTEMBER 15, 2024

Some tips to ensure you’re maximizing your holiday marketing opportunities.

Publishing 189

Publishing Marketing Tips 189

The Social Media Hat

APRIL 13, 2024

How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat. Are we in the midst of the 4th industrial revolution?

Marketing 187

Marketing Industry Social Media Newsletter 187

The Social Media Hat

NOVEMBER 30, 2024

Episode 46 of the AI in Marketing: Unpacked podcast, with Lauren Schiavone The post From Boardroom to Bot Room: A Leader’s Journey into AI Marketing appeared first on The Social Media Hat.

Marketing 168

Marketing Social Media Consultant Tools 168

The Social Media Hat

MAY 22, 2023

Partnership Unpacked, Episode 22, with Jason Falls The post How To Think Differently About Influencer Marketing w/ Jason Falls appeared first on The Social Media Hat.

Influencer 216

Influencer How To Marketing Social Media 216

Social Media Strategies Summit

AUGUST 21, 2024

How do you really tap into social media’s marketing potential without feeling lost in the noise? Source: facebook.com This works because Escort Radar understands that public support interactions are a powerful marketing tool. But getting started can feel quite overwhelming. What if your investment doesn’t yield the desired outcome?

Social Media 231

Social Media Tips Brands Marketing 231

Social Media Today

OCTOBER 31, 2024

Improved courses to help you up your TikTok marketing approach.

Education 191

Education Platform Marketing Course 191

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Understanding your customers’ experience should always lead your marketing efforts.

B2B 143

B2B Brands Marketing Reputation 143

The Social Media Hat

NOVEMBER 23, 2024

Episode 45 of the AI in Marketing: Unpacked podcast, with Gabe Wahhab The post Elevating Product Marketing: The Game-Changing Role of AI appeared first on The Social Media Hat.

Products 159

Products Marketing Social Media Hubspot 159

Social Media Today

JULY 25, 2024

Some tips on how to maximize your TikTok marketing efforts this holiday season.

Publishing 179

Publishing Marketing Tips How To 179

The Social Media Hat

OCTOBER 5, 2024

Episode 31 of the AI in Marketing: Unpacked podcast, with Sunny Hunt The post Outthink Your Competition: AI in Marketing Strategy appeared first on The Social Media Hat.

Strategy 166

Strategy Marketing Social Media 166

Social Media Today

AUGUST 12, 2024

As social platforms shift their focus, marketers should also be considering their next move.

Marketing 198

Marketing Platform 198

Social Media Today

NOVEMBER 25, 2024

Some valuable pointers for your TikTok marketing approach.

Tips 144

Tips Marketing 144

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

B2B 127

B2B Trends Social Media Case Study 127

Convince & Convert

OCTOBER 9, 2024

Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content. It’ll take a combination of different data sources and some curiosity to figure out the true effect these shifts are having on your marketing efforts.

Marketing 140

Marketing Team Education Paid Search 140

The Social Media Hat

AUGUST 17, 2024

Episode 19 of the AI in Marketing: Unpacked podcast, with Mitch Jackson The post AI and Copyright: What Marketers Need to Know appeared first on The Social Media Hat.

Marketing 169

Marketing Social Media Content 169

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 140

Trends Data Tips Marketing 140

Social Media Today

OCTOBER 9, 2024

Some pointers for your social media marketing strategy.

Metrics 170

Metrics Social Media Marketing Strategy 170

Social Media Today

OCTOBER 22, 2024

Insights into where SMBs are focusing their marketing efforts.

Report 170

Report Trends Marketing 170

Ignite Social Media

AUGUST 12, 2024

In an ever-evolving social media marketing landscape, staying ahead requires a current understanding of the challenges, strategies, and innovations that drive success in the industry. With over 100 responses from seasoned marketers, the results offer a comprehensive snapshot of the current state of social media marketing in 2024.

Survey 172

Survey Social Media RFP Marketing 172

Webbiquity SMM

DECEMBER 3, 2024

Maybe you wish you could better align your content marketing efforts with your business goals? Image credit: MART PRODUCTION on Pexels You need a content marketing calendar. Developing a content marketing calendar takes some upfront effort. It is a great way to re-package your content marketing assets for more exposure.

Content 156

Content Marketing Insurance Organization 156

The Social Media Hat

MAY 18, 2024

The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat. Practical ways, with tools and examples, to use AI in Social Media today.

Social Media 190

Social Media Marketing Examples Tools 190