What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.

Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. An Integrated Digital Media and Marketing Framework. Marketing

Instagram Shares Tips on Effective Influencer Marketing

Social Media Today

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How Marketers Can Utilize Insights-Driven Marketing

Social Media Today

Consumer demands are evolving, and marketers are logically turning to insights-driven marketing in order to stay ahead

5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Important Tips for Pinterest Marketing 

The Realtime Report

Pinterest Marketing . Any businesses these days will find it difficult to make progress and increase profitability without digital marketing. Today, businesses are using multiple platforms for their digital marketing activities. Strategies for Successful Pinterest Marketing.

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A Privacy-First Digital Marketing Landscape

Dave Fleet

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Third-party data and web cookies – which have powered digital marketing and analytics for over 20 years – are facing an existential threat. Marketing in a Privacy-First World. TikTok.

Social Media Memes for Marketers

Ignite Social Media

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! What makes the world of social media go round?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Nano-Influencer Marketing in 2021

Quintly

While some brands are trying to decide if influencer marketing is relevant for their long-term strategy, early adopters have moved to the next thing: partnering with nano-influencers. Is collaborating with nano-influencers a new trend in social media marketing or the latest fad?

How to Get Started With Content Marketing

agora pulse

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing. Digital Marketing Niche.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Marketing Post-COVID: Marketers Predict the Future

Social Media Today

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts

Market Research Vs. Market Intelligence: The PB&J Of Marketing

Digimind

Taking A Bite Out Of The Fundamentals Of Marketing. Market Intelligence Brands Data Marketing Digital Social Listening Trend Tracking & Innovation social media Social Intelligence Market Research

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

Snapchat Launches New Back to School Resource Center for Marketers

Social Media Today

Snapchat has launched a new Back to School resource center for marketers

A Beginner’s Guide to Voice Marketing

Later

Voice marketing is one of the hottest new trends. In this blog post, we’re explaining the different types of voice marketing — as well as how you can use it to build your brand online. What Is Voice Marketing? Voice Marketing Trends.

Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind [podcast]

Pam Moore

SocialZoomFactor · Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Bigger marketing and business results come when we get comfortable being uncomfortable.

8 Holiday Marketing Campaign Ideas for eCommerce

Social Media Today

Check out these 7 holiday marketing campaign ideas for ecommerce brands that want to drive sales this holiday season

What Marketers Need to Know About TikTok

Ignite Social Media

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Key Takeaways.

Small Business Social Media Marketing Strategies

The Realtime Report

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. This is essentially like a marketing plan.

5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond.

Survey 151

Innovate Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

Optimize Your Marketing Strategy for the New Normal [podcast]

Pam Moore

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

Essential digital marketing trends for 2021

Awario

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

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Pinterest Announces New Marketing Tools, Including 'Pinterest Premiere' Video Ads

Social Media Today

Pinterest has announced a range of new ad tools at its Pinterest Presents marketing and advertising summit

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Why Should B2B Companies Use Instagram Marketing? Instagram Marketing for B2B Companies: The Eight Best Examples to Follow.

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Social Media Marketing in the Midst of COVID-19

Ignite Social Media

I got an email this morning from a non-profit I work with wondering how they should think about social media marketing during the COVID-19 outbreak. Social Media Marketing during COVID-19.

Market Research vs Market Intelligence: The PB&J Of Marketing

Digimind

Taking A Bite Out Of The Fundamentals Of Marketing. Market Intelligence Brands Data Marketing Digital Social Listening Trend Tracking & Innovation social media Social Intelligence Market Research

Storytelling strategies for a B2B Marketer

Socialmedia.biz

As marketers, we are in the business of grabbing people’s attention. Content MarketingStorytelling is an important part of the human race. We learn, remember and even teach through stories.

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Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.

26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Social Media Marketing

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Google Launches Video Ad Experiments to Help Refine Marketing Approaches

Social Media Today

Google's adding a new video experiments element in Google Ads which will enable brands to test and compare different approaches

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TikTok Launches Marketing Partner Program for Advertisers

Social Media Today

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform

Why Marketing needs to change

Audiense

There’s no better way to emotionally connect with people than through events, and brand events are most effective when integrated with content and streaming. Audience Intelligence