What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing?

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TikTok Launches ‘TikTok Academy’ Marketing Education Platform

Social Media Today

The courses provide key insight into how to make best use of TikTok for marketing

Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Product Simplicity Is Great Marketing

David Meerman Scott

Case Studies Marketing Best PracticesWe have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

How Short-Form Video Alters Marketing Evaluations

Jon Loomer

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it.

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Reddit Announces ‘Future Tellers’ Marketing Insights Event for CES 2023

Social Media Today

Reddit’s looking to highlight its value as a market research and audience insights tool

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TikTok Announces Updated CAP University Marketing Education Course

Social Media Today

The course aims to help agency staff learn more about TikTok’s various marketing tools and approaches

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. An Integrated Digital Media and Marketing Framework. Marketing

What is Digital Marketing

Your Escape From 9 to 5

I am 100% sure you must have heard the word Digital Marketing. But do you know all about digital marketing? In this guide, you will learn everything from basic to advanced levels.Are you all set to start reading about Digital Marketing?

What is Digital Marketing

Your Escape From 9 to 5

I am 100% sure you must have heard the word Digital Marketing. But do you know all about digital marketing? In this guide, you will learn everything from basic to advanced levels.Are you all set to start reading about Digital Marketing?

Social Media Memes for Marketers

Ignite Social Media

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! What makes the world of social media go round?

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

32 Predictions for Social Media Marketing in 2023

Social Media Today

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months

What is Pinterest Marketing Strategy

Your Escape From 9 to 5

Do you want to know the ultimate Pinterest Marketing strategy to market your products or services organically? Do you want to learn all about Pinterest Marketing? Here, I’ll discuss more how to get started with marketing your products or services using Pinterest.

5 brilliant Facebook marketing examples

Awario

So how to make sure your marketing efforts and social media budget don't go wasted? Facebook is trickier than it seems when it comes to advertising. I suggest learning from the best in the field. So in this post, I've gathered brand, big and small, that do it right - specifically on Facebook

5 Tips Missing From Your Average Restaurant Marketing Guide

The Realtime Report

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. Here are five tips your average restaurant marketing guide probably isn’t telling you.

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3 Tips on How to Maximize Twitter Video for Marketing

Social Media Today

Twitter has provided some new tips to help marketers maximize their tweeted video efforts

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

The Virtual Event Marketing Strategy You Need Today

The Social Media Hat

The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat. Virtual Event Strategist Podcast Virtual Events Virtual Event Marketing Virtual Event Plan Virtual Event Planning Virtual Event Strategy

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

TikTok Publishes New Marketing Playbook for Auto Dealers

Social Media Today

The guide provides a range of tips and notes on how auto marketers can make best use of TikTok

What is YouTube Marketing Strategy?

Your Escape From 9 to 5

Are you looking for effective ways to market your brand? Or are you merely looking for a platform to market your video content? With over 2 Billion users, YouTube is one of the most powerful and effective marketing platforms.

How Marketers Can Utilize Insights-Driven Marketing

Social Media Today

Consumer demands are evolving, and marketers are logically turning to insights-driven marketing in order to stay ahead

How To Use Social Media For Virtual Event Marketing

The Social Media Hat

The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat. Social Media Articles Virtual Event Strategist Podcast Virtual Events Agorapulse Hashtags Social Media Marketing Social Media Planner Social Media Strategy Virtual Event Plan

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. The post 6 Content Marketing Skills You Need to Succeed in 2021 appeared first on Sherrilynne Starkie.

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The Importance of Digital Marketing in 2023

Sociallyin Insider Blog

Have you ever found yourself wondering what the importance of digital marketing actually IS? Social Media Marketing Digital Marketing

Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. Thought Leadership Search Engine Marketing New Rules of Marketing and PR ebooks Case Studies writing Research and Analysis Books

6 Ways To Market Your Virtual Event

The Social Media Hat

The post 6 Ways To Market Your Virtual Event appeared first on The Social Media Hat. Virtual Events Virtual Event Marketing Virtual Event PlanningTry these tactics to achieve a Sold Out Summit.

A Look Into the Future of Social Media Marketing

Ignite Social Media

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. The Current State of Social Media Marketing. What The Future Holds for Social Media Marketing.

Meta Shares Tips for Marketers in New ‘Social Skills’ Video Series

Social Media Today

Some handy pointers for your Facebook and Instagram marketing approach

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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Social Media Marketing Social media marketing strateg

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.

Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . Social media marketing for events is no different.

Content Marketing Tips For Building Brand Credibility

Social Media Strategies Summit

At the core of any effective content marketing strategy lies a commitment to producing content relevant to your target audience. Learn more about content marketing and social media strategies at an upcoming social media strategy conference. Content Marketing

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!