Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Can B2B marketing learn a thing or two from B2C brands? Acronyms Defined B2B: Business-to-Business B2C: Business-to-Consumer Can We Use B2C Marketing Methods and Research in B2B? Understanding your customers’ experience should always lead your marketing efforts.

B2B 142

B2B Brands Marketing Reputation 142

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Further reading: Learn more in our roundup of the top video marketing trends. Fact is, AI works.

Trends 130

Trends Social Media Case Study Marketing 130

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 139

Trends Data Tips Marketing 139

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 128

Social Media Strategy Marketing Influencer 128

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 125

Influencer Campaign CPM Sentiment 125

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Examples 126

Examples LinkedIn Strategy Content 126

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 120

Influencer Brands Strategy Marketing 120

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes.

Content 125

Content Marketing How To Patterns 125

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. For marketing professionals, this approach is not just a tactic, but an audience research strategy that can unlock deeper brand affinity and significantly improve conversion rates. 88% of U.S. 88% of U.S.

Marketing 141

Marketing Apple Loyalty Authentication 141

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing.

B2B 118

B2B Marketing Analytics Team 118

Convince & Convert

FEBRUARY 24, 2025

The term do more with less can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel contradictory to achieving marketing goals. But what if the solution isnt to do more but to fundamentally change how we think about data and marketings role in driving pipeline?

Data 99

Data Marketing How To Pharmaceuticals 99

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 96

Template Templates Influencer Strategy 96

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

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Authentication Influencer Marketing How To 103

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Template 105

Template Templates Social Media Strategy 105

Buffer Social

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Tools 119

Tools Marketing Price Hubspot 119

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 91

Sports Social Media Marketing Fashion 91

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 95

Reddit Tips HootSuite Marketing 95

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year. What is influencer marketing?

Influencer 115

Influencer Strategy Tips Marketing 115

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 108

The Social Media Hat

DECEMBER 11, 2024

Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.

Marketing 125

Marketing Google Social Media Tools 125

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Whether you’re new to influencer marketing or looking to refine your strategy, this episode offers actionable insights on creating successful, engaging campaigns.

B2B 83

B2B Influencer How To Marketing 83

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 99

Influencer Brands Affiliate marketing Discount 99

Sprout Social

SEPTEMBER 23, 2024

Marketers: AI isn’t necessarily coming to replace you. But if you want to be the most skilled and well-equipped marketer in your field, you need to stay ahead of the curve with a strong command of how to use AI within your function. That’s the AI-powered culture we’re building at Sprout Social. trillion annually. trillion annually.

Committee 83

Committee Marketing Class Collaboration 83

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 96

Social Media Marketing Banking Sports 96

Sprout Social

FEBRUARY 20, 2025

Launching an influencer marketing program is no small featespecially for B2B brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.

Influencer 79

Influencer Marketing Survey Collaboration 79

Sprout Social

JANUARY 9, 2025

When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. A common pattern emerges when marketing teams begin to adopt the technology.

Marketing 105

Marketing Team Collaboration Training 105

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media marketing is also about connecting with customers where they are. Its about building trust. Here are some helpful tips to get you started.

Social Media 79

Social Media Strategy Tips Banking 79

Social Media Today

FEBRUARY 17, 2025

A look at how marketers are being impacted by the rise of generative AI.

Marketing 213

Marketing 213

Social Media Today

JANUARY 26, 2025

A look at five key AI shifts that will impact your social media and marketing experience.

Social Media 218

Social Media Marketing 218

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. Share what works and what doesn’t in your marketing efforts. Be generous about what you learn, and don’t hold back.

B2B 77

B2B Strategy Case Study Marketing 77

Oktopost

MARCH 18, 2025

Why marketing intelligence is the new competitive advantage The B2B marketing landscape is more competitive, crowded, and fast-moving than ever. But standing out requires more than just compelling content and creative campaignsit demands real-time intelligence on market trends, competitor activities, and customer behaviors.

B2B 62

B2B Marketing Sentiment Trends 62

Social Media Today

JANUARY 30, 2025

Key insights for marketers planning social media strategies at a time of upheaval.

Social Media 199

Social Media Marketing Strategy 199