The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Here we go… Content Marketing Trends. But for B2B marketers?

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality.

Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Longform Makes Better Content Marketing? Guest Post by Miles Anthony Smith.

Four Benefits of Social Media Marketing

Webbiquity SMM

Social media marketing has come a long way over the past decade. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Guest post by Brad Richardson.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. What is content marketing?

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

Content Marketing in a Nutshell for Business

Pam Moore

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Definition of content marketing. Content.

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. Guest post by David Gutierrez.

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How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity SMM

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness.

Ignite Social Media Named to Chief Marketer Top Marketing Agencies List for 2020

Ignite Social Media

We are proud to announce that Ignite Social Media has been named a top marketing agency of 2020 by Chief Marketer. We were one of 27 agencies in the social media marketing category. About the Top Marketing Agencies List. About Chief Marketer.

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Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean?

6 Dangers of Influencer Marketing

Social Media Today

While influencer marketing has been a part of plenty of successful campaigns, marketers need to take certain precautions to avoid the pitfalls of utilizing this strategy

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Is Content Marketing Advertising?

Social Media Today

But the answer boils down to who you ask, and how you define content marketing It seems like a simple question to answer, right?

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Why Visual Content and Marketing Go Hand in Hand [Infographic]. Content Marketing Tips: 10 Tips and Tricks for Creating Content.

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Marketing graphics as easy as pie!

Sherrilynne Starkie

Today is National Pie Day, and what better day to demonstrate how Snappa can help make relevant, topical marketing graphics. The post Marketing graphics as easy as pie! Marketing Social Media Graphic design Snappa

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job.

Debunking Social Media Marketing Myths

The Realtime Report

Debunking Social Media Marketing Myths. These days, people go to social media for marketing. If you are new in the social media marketing game, you may need help. Actually, there are a lot of myths going around about social media marketing.

15 Golden Rules of Content Marketing in 2018

Pam Moore

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. 15 Golden Rules for Content Marketing Webinar .

Content Marketing for Regulated, Boring and Unsexy Industries

Pam Moore

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Unfortunately most marketers and small business owners also do not have a limitless budget, right?

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend. So should your marketing include cats? Using Cats Gives Your B2B Marketing More Authenticity.

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A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity SMM

With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Yet too many marketers and brands go about social media marketing the wrong way.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. Marketing Performance Management.

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Top 10 Content Marketing Myths of 2018 – BUSTED

Pam Moore

From strategies for digital marketing, content marketing, and video to the social networks such as Facebook, LinkedIn, Twitter, Instagram and the list goes on, it seems the foundation for which many marketers have built their business is changing underneath their social feet.

Why Digital Marketing Professionals Shouldn’t Neglect Cyber Security

Webbiquity SMM

While a digital marketing agency may not appear to be a high-risk enterprise, it’s as much in peril as any other company. As a digital marketer, you need to be conscientious about your security in order to protect your clients. Guest post by Andy Beohar.

Four Ways PR Can Support Event Marketing

Meltwater

Event marketing is on the rise.A recent report by event software company Bizzabo says 85 percent of marketers cite event production as “essential” to their marketing strategies, while 41 percent… Read More >>>.

Weather-Based Marketing

Saying It Social

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. The post Weather-Based Marketing appeared first on.

The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend.

Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies.

2017 Content Marketing Editorial Calendar Template and Tutorial

Pam Moore

If you are responsible for content marketing in your organization you know the importance of proper planning, organization, work flows and structure of content. 2017 content marketing statistics. 2017 content marketing predictions. Content Marketing Institute).

Five Intriguing Inbound Marketing Stats [Infographic]

Webbiquity SMM

Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.” The most successful marketers though are likely combine both approaches in a coordinated manner.

Marketing Alcohol – Things to Keep in Mind

Ignite Social Media

If we were advertising or selling alcohol you might see a similar message due to the restrictions put in place for marketing alcoholic beverages. The post Marketing Alcohol – Things to Keep in Mind appeared first on Ignite Social Media Agency.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? 6 foundational pillars for success for Facebook marketing for business. Want the blueprint for social marketing success right now?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. Building your content marketing architecture, framework and plan requires both art and science. 10 Golden Rules for Content Marketing.

Influencer Marketing Benchmarks 2019 [Infographic]

Social Media Today

What are the biggest challenges and concerns with influencer marketing, and what can you expect? Check out this infographic

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. The One Thing Most Social Media Marketers Forget [Plus Infographic] (jeffbullas.com).

The 32 Best Twitter Marketing Tools

Webbiquity SMM

” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. ” — Marketing Insider Group (Arsenal). Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup).

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