What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.

Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.


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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Content is at the core of digital marketing.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. An Integrated Digital Media and Marketing Framework. Marketing

How To Use Social Media For Virtual Event Marketing

The Social Media Hat

The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat. Social Media Articles Virtual Event Strategist Podcast Virtual Events Agorapulse Hashtags Social Media Marketing Social Media Planner Social Media Strategy Virtual Event Plan

Social Media Memes for Marketers

Ignite Social Media

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! What makes the world of social media go round?

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Product Marketing Strategy: A Complete Guide to Success

Sociallyin Insider Blog

Social Media Marketing B2B Marketing Marketing Digital Marketing“As seen on TV!” We’re all familiar with this type of commercial. It’s been used to advertise everything from non-stick pans to hair removal products to super strong tape.

7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How Marketers Can Utilize Insights-Driven Marketing

Social Media Today

Consumer demands are evolving, and marketers are logically turning to insights-driven marketing in order to stay ahead

Using the Amazon Search Engine as Marketing

David Meerman Scott

Search Engine Optimization is a fundamental aspect of web marketing. Thought Leadership Search Engine Marketing New Rules of Marketing and PR ebooks Case Studies writing Research and Analysis Books

The Framework For a World-Class Social Media Marketing Strategy 

Ignite Social Media

Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Define Customers and Marketing Goals.

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6 Ways To Market Your Virtual Event

The Social Media Hat

The post 6 Ways To Market Your Virtual Event appeared first on The Social Media Hat. Virtual Events Virtual Event Marketing Virtual Event PlanningTry these tactics to achieve a Sold Out Summit.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

A Look Into the Future of Social Media Marketing

Ignite Social Media

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. The Current State of Social Media Marketing. What The Future Holds for Social Media Marketing.

TikTok’s BeReal Clone App ‘TikTok Now’ is Now Available in Markets Outside the US

Social Media Today

The new app, which is basically a direct copy of BeReal, is now available in selected markets

How To Use Video For Virtual Event Marketing

The Social Media Hat

The post How To Use Video For Virtual Event Marketing appeared first on The Social Media Hat. Virtual Event Strategist Podcast Virtual Events Live Video Video Virtual Event Marketing Virtual Event Plan Virtual Event StrategySeason 02 Episode 02 of the Virtual Event Strategist Podcast.

Getting Started With Social Media Marketing for Virtual Events ?

Ignite Social Media

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . Social media marketing for events is no different.

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. The post 6 Content Marketing Skills You Need to Succeed in 2021 appeared first on Sherrilynne Starkie.

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Content Marketing Tips For Building Brand Credibility

Social Media Strategies Summit

At the core of any effective content marketing strategy lies a commitment to producing content relevant to your target audience. Learn more about content marketing and social media strategies at an upcoming social media strategy conference. Content Marketing

The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? The Relevance of Video Content to Modern Marketers. What does this mean for marketers?

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Reddit Launches New 'Meet Your Maker' Marketing Case Studies Series

Social Media Today

The new video series provides insights into how marketers have built effective Reddit campaigns

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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LinkedIn Launches New Content Marketing Development Course

Social Media Today

The new course provides you content strategy training, and a digital certificate in content development

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

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Marketing Predictions for 2015


The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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LinkedIn Publishes New Report on Marketing Challenges for Tech Brands

Social Media Today

The guide looks at the key marketing challenges faced by tech brands in the B2B space

What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms.

Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

New Rules of Marketing and PR Case Studies New Rules of Sales & Service Marketing Best Practices FanocracyWhen you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be.

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How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

The Social Media Hat

The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat. Digital Marketing Agorapulse Influencer Marketing ROIFrom Processes & Tools, to Delivering ROI.

2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing. Digital Marketing Niche.

5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Social Media Marketing Social media marketing strateg

Social Media Marketing Post-COVID: Marketers Predict the Future

Social Media Today

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts

TikTok Launches Free Marketing Education Series for SMBs

Social Media Today

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing