What’s your social media marketing budget?
JANUARY 27, 2020
What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization. If you are using your own in-house team, ask yourself: Do my team members have the knowledge, skills, talent and capacity to devote to social media marketing?