What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? In the not-too-distant past, marketers used three per cent of turnover as the marketing budget ‘rule of thumb’. Start by pinning down exactly what you want social media marketing to do for your organization.

Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. Ok, so what is integrated digital marketing? It’s the anchor to everything in digital marketing.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Content is at the core of digital marketing.

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5 Digital Marketing Strategies to Learn from JPMorgan Chase

Harp Interactive

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. The post 5 Digital Marketing Strategies to Learn from JPMorgan Chase appeared first on Digital Marketing Blog | Harp Advertising + Interactive | Lombard, IL.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

A Look Into the Future of Social Media Marketing

Ignite Social Media

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As social media continues to evolve, so does marketing on these platforms. The Current State of Social Media Marketing. What The Future Holds for Social Media Marketing.

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. An Integrated Digital Media and Marketing Framework. Marketing

How These Small Businesses Are Winning at Email Marketing

Buffer Marketing

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Social Media Memes for Marketers

Ignite Social Media

To help you get through those dreadful days or if you want to share a laugh within your team channel, we decided to put together a list of the best social media memes we could find specifically for all of our marketing buddies! What makes the world of social media go round?

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5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Social Media Marketing Social media marketing strateg

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. Social Media Marketing Becomes a Thing.

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How Marketers Can Utilize Insights-Driven Marketing

Social Media Today

Consumer demands are evolving, and marketers are logically turning to insights-driven marketing in order to stay ahead

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?

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Digital Marketing 2019: 5 Mindset Shifts Marketers Must Make

Pam Moore

Digital marketers are scrambling in 2019 to find their place above the noise. Getting lost in the crowded, noisy digital and social world of today is happening to even the most seasoned marketers if they don't accept the new reality. Watch the video below to learn 5 digital mindset shifts marketers MUST make in 2019. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Want to leverage social media, digital marketing and branding to grow your business?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communcations professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. The post 6 Content Marketing Skills You Need to Succeed in 2021 appeared first on Sherrilynne Starkie.

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Sales Plus Marketing to Reach Buyers

David Meerman Scott

Successful sales and marketing no longer follow the playbooks that worked even just a few years ago. The rules have changed, yet most organizations and the sales and marketing professionals they employ haven't made the transition.

What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms.

Lee Odden on Getting the Most Out of Influencer Marketing

Oktopost

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it.

Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis [podcast]

Pam Moore

SocialZoomFactor · Covid19 Marketing: 5 Shifts Marketers Must Make During a Crisis. Marketing during time of crisis is tough. If you feel as if you don't know what to do, where to focus and maybe even considering giving up on your marketing during this time, you are not alone!

Marketing Predictions for 2015

Mindjumpers

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Peer-to-peer marketing has a natural home in local communities. Marketing Communications at LinguaLinx. Chief Strategy Officer at Content Marketing Institute.

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing

Twenty4 Social

Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing Affiliate marketing can be a great way to start making money online. However, if you want to be… Affiliate Marketing Success: 4 Tips for Affiliate Niche Marketing. Digital Marketing Niche.

Social Media Marketing Post-COVID: Marketers Predict the Future

Social Media Today

What will the future look like for people working in social media marketing post-COVID? Here’s what our community predicts

8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! But what happens when you add even more dimensions to your marketing materials? Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text.

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2018 Content Marketing Trends, Predictions + Editorial Calendar Template

Pam Moore

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. If you are ready to once and for all see a real return on your investment in social media and digital marketing you need to look deeper than the follows, clicks and retweets. 2018 content marketing trends, statistics and predictions.

Excellent Customer Service Is Also Excellent Marketing

David Meerman Scott

New Rules of Marketing and PR Case Studies New Rules of Sales & Service Marketing Best Practices FanocracyWhen you can buy most anything you want online, the retailers who serve us seem interchangeable. But they don’t have to be.

TikTok Publishes New Marketing Guide for SMBs

Social Media Today

TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform

A Privacy-First Digital Marketing Landscape

Dave Fleet

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. Third-party data and web cookies – which have powered digital marketing and analytics for over 20 years – are facing an existential threat. Marketing in a Privacy-First World. TikTok.

Instagram Shares Tips on Effective Influencer Marketing

Social Media Today

Instagram has provided some new tips on effective influencer marketing, via partner brand Tribe

Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. New Rules of Marketing and PR Public Relations Case Studies Marketing Media Relations Newsjacking

New Feature: Marketing Messages from Meta Business Suite

Jon Loomer

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild.

Twitter Provides Last-Minute Tips for Your Easter Marketing Campaigns

Social Media Today

Some handy, last-minute reminders and pointers for your 2022 Easter marketing approach

How To Integrate Influencer Marketing With Email Marketing

Pixlee

One of the core social media marketing tactics businesses rely on is influencer marketing. After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty.

Creating Insanely Effective Content Marketing

Waxing UnLyrical

Content marketing is all the rage, and for good reason: it works. With 70% of internet users saying they’d prefer to learn through content rather than ads , content marketing makes perfect sense. Still, there’s a lot more that goes into content marketing than simply writing a blog about a new product. Longform Makes Better Content Marketing? Developing a Content Marketing Strategy. Guest Post by Miles Anthony Smith.

How to Get Started With Content Marketing

agora pulse

Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. But this oversight is probably not because marketers don’t want to use content marketing.

Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.

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Nano-Influencer Marketing in 2021

Quintly

While some brands are trying to decide if influencer marketing is relevant for their long-term strategy, early adopters have moved to the next thing: partnering with nano-influencers. Is collaborating with nano-influencers a new trend in social media marketing or the latest fad?

Marketing that Works Now! 10 Bad Habits Digital Marketers Must Leave Behind [podcast]

Pam Moore

SocialZoomFactor · Marketing that Works Now! 10 Things Marketers Must Leave Behind Starting Today. Yet even the most savvy digital and social marketers find themselves stuck in ruts. Bigger marketing and business results come when we get comfortable being uncomfortable.

10 Common Marketing Mistakes Every Small Business Should Avoid!

Your Marketing Lady

Not Having A Marketing Strategy 2. Ignoring SEO and Content Marketing 4. Using Outdated Marketing Techniques 5. Not Using Email Marketing… The post 10 Common Marketing Mistakes Every Small Business Should Avoid! Not Knowing Your Target Audience 3.