Direct Marketing Observations
MARCH 4, 2021
9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing. It’s like an appliance now. In 2012, I was working at Accenture.
Social Media Today
NOVEMBER 27, 2021
Instagram's experiments point to a major shift coming for the app.
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Webbiquity SMM
JUNE 1, 2021
Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart? High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape.
The Realtime Report
NOVEMBER 19, 2021
3 Tips for Communicating with Influencers. By. Alexander Frolov. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow. The second year of the COVID-19 pandemic continued to accelerate the popularity of influencer marketing as consumers remained reliant on online shopping and increased their use of social media platforms as an e-commerce platform.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot? Image credit: Akshar Dave on Unsplash.
Social Media Today
OCTOBER 18, 2021
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
JULY 13, 2021
Social media is meant to be one thing and one thing only – and that’s social, right? A lot of us think that way because we’re used to social media being a place for audiences to interact and engage with brands in a fun and loving way, but a recent study shows that consumers want to see brands provide customer service on social. This may not be surprising if you work in social media since this trend with needing customer service on social has been growing very quickly, especially over the p
Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. It’s a fascinating story, and to even try to fully grasp it, one must do what the King advised the White Rabbit to do in Alice in Wonderland : “Begin at the beginning.” Prologue: The Reign of Print.
Social Media Today
DECEMBER 28, 2021
What's coming next for IG? More TikTok.
Social Media Strategies Summit
MARCH 11, 2021
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. The excitement around the app is so intense that it was recently valued at an eye-watering $1 billion , despite currently having no actual way to make money.
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Sherrilynne Starkie
APRIL 26, 2021
If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok. Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Tik Tok for Business. How a Brand can Make a Presence On TikTok.
SocMed Sean
AUGUST 6, 2021
Ever wondered if you can actually make money by creating content? The answer is yes (I do) and here are 10 realistic way that you can start right now. The post 10 [REAL] Ways To Make Money Using The Web Or Social Media appeared first on SocMedSean - Social Media Sean.
Janet Fouts
APRIL 21, 2021
Joy? Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy. If you are like most of us in today’s busy world you might be feeling like: You know you need to take time to fill your own energy stores, but you feel guilty taking the time for yourself.
The Realtime Report
MARCH 8, 2021
Why AI Will NOT Take All Our Jobs. by. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation. The question for this article is whether AI automation will be the first technology to result in a net loss of jobs that is bigger than the decline in the number of workers.
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A beginner's guide to social media automation tools and getting automation right.
Bill Hartzer
NOVEMBER 2, 2021
On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped
Jon Loomer
JUNE 13, 2021
Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.
Waxing UnLyrical
SEPTEMBER 27, 2021
tl;dr I’ve found my dream job: I’ve joined Arena Stage as their Chief Marketing Officer, and start October 4! The back story. If you’ve been around this blog and/or me for a while, you know that the last 3.5 years have been wild. I thought I’d go on sabbatical for a few months. Instead, I ended up essentially going off the grid for a couple of years, while I figured out how to come to grips with a version of life for which I had absolutely zero preparation.
Convince & Convert
JULY 14, 2021
Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Webbiquity SMM
MAY 25, 2021
James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing?
Social Media Today
NOVEMBER 22, 2021
Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.
Social Media Strategies Summit
MARCH 18, 2021
If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. Social media for government agencies can be a key tool for educating their audience, explaining the work they do and the value it provides.
Ignite Social Media
NOVEMBER 2, 2021
It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with. The key is to be willing to ask questions – the right questions, that is.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
SocMed Sean
APRIL 25, 2021
Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. From Khloe? Kardashian to Chris Evans to Beyonce…pop stars have flocked to the social […].
Janet Fouts
APRIL 13, 2021
The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title. Mindfulness without the bells and beads because, like him, I’ve learned a lot about the value of these skills for productivity, and wellbeing, As scientists study the effects of these practices on our br
The Realtime Report
FEBRUARY 17, 2021
What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO. The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos.
Socialmedia.biz
MAY 22, 2021
Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel. Our stories predate every common form of entertainment, from social media to television, and they make a huge difference to our understanding. The best stories are impactful because we can relate to them.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now? Let’s run through what you need to know… Optimization for Eight Events Only.
Waxing UnLyrical
SEPTEMBER 24, 2021
Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. So I decided to write a post about my experience, and what you should take into account if you’re considering enrolling.
agora pulse
MARCH 1, 2021
Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. But one of the biggest advantages of working on a YouTube channel is a variety of monetization options, each of which can become a solid source of income.
Webbiquity SMM
FEBRUARY 16, 2021
Guest post by Hugh Beaulac. Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
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