2021

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What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

Company 259
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Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app

Feed 171
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

Tips 270
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3 Tips for Communicating with Influencers

The Realtime Report

3 Tips for Communicating with Influencers. Alexander Frolov. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

B2B 268
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26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape

Trends 171

More Trending

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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right?

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 239
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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 247
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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10 [REAL] Ways To Make Money Using The Web Or Social Media

SocMed Sean

Ever wondered if you can actually make money by creating content? The answer is yes (I do) and here are 10 realistic way that you can start right now. The post 10 [REAL] Ways To Make Money Using The Web Or Social Media appeared first on SocMedSean - Social Media Sean.

WordPress 208
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A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

Privacy 195
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Nurturing Joy – a Half-day Mindfulness Retreat

Janet Fouts

Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy.

Energy 187
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Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation.

Report 200
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

Analytics 206
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How To Take Photos That Perform Well On Social Media Platforms Like Instagram?

SocMed Sean

Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. From Khloe?

Platform 207
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 195
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Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Exercises 195
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

Blogger 183
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Instagram Publishes 2022 Predictive Trends Report

Social Media Today

The report highlights various cultural trends and shifts, as defined by younger Instagram users

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Mindfulness Without the Bells and Beads- #MindfulSocial with @mindfulclif

Janet Fouts

The word “mindfulness” has become a trendy catchphrase these days, and some avoid using the “ M ” word altogether because it feels woo woo, or icky. The thing is, whatever you wanna call it, I can tell you that these simple techniques work, and. I was intrigued by Clif Smith’s title.

Skills 184
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7 Crucial Skills for Leaders in 2021 #futureofwork

Janet Fouts

It’s not news to anyone that we are all are being confronted with an array of challenges in the workplace today.

Skills 180
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 176
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Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Social Media Today

Here's a handy guide to help you map out a more effective tweet approach for your brand

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Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues

Social Media Today

Live chat for those locked out of their Facebook accounts will address a key issue for many users

Issues 171
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Instagram Adds New Option to Embed User Profiles on Third-Party WebsItes

Social Media Today

Another consideration for your Instagram marketing approach

Marketing 171
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Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

Social Media Today

The new process aims to streamline the ad set-up process by reducing your objective options

Process 171
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TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Social Media Today

Some interesting, and important trends of note in the Christmas download charts on iOS and Android

Trends 171
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10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. It’s an issue that a majority of marketing executives face, and one that we’re always working to help our clients with.

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Instagram's Coming Chronological Feed May Not Work How You Expect

Social Media Today

Instagram says that it's bringing back the reverse chronological feed. But is it really

Feed 171
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Instagram Launches Live Test of Longer Videos in Stories

Social Media Today

Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments

Video 171
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New Study Looks at Optimal Hashtag Usage in Instagram Feed Posts, Based on 18m Examples

Social Media Today

How many hashtags should you include in your IG posts? Some new insights to consider

Examples 171