2021

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Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app.

Instagram 218
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26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

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Trending Sources

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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok.

Instagram 218
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Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.

Facebook 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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3 Steps to Creating a Winning Instagram Marketing Strategy

Convince & Convert

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? And should we even bother? Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a

Instagram 217
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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

More Trending

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How to Leverage Marketing Videos to Increase Social Media ROI

Quintly

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

ROI 145
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The 23-Year-Old Army Officer Turned YouTuber Leading The AMC Meme Stock Frenzy

Forbes Social Media

Tremayne Collins’ social media cult following shows how small investors are wresting control from big traders and getting rich on stocks untethered from market fundamentals.

Meme 145
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped

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Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model

Social Media Today

Twitter is reportedly working on a new tiered subscription model for new tweet features - which could end up netting a lot of extra cash for the company.

Report 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218
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Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 217
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Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling

Social Media Today

Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.

Overview 218
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LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

Social Media Today

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.

Eventful 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See

Social Media Today

Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.

Feed 218
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Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Social Media Today

Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.

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Instagram Adds New 'Pronouns' Option on User Profiles to Maximize Inclusion

Social Media Today

Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.

Instagram 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

Instagram 218
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New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users

Social Media Today

Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.

Report 218
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Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

Social Media Today

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

Facebook 216
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YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts

Social Media Today

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.

YouTube 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Social Media Today

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.

LinkedIn 218
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Pinterest Now Facilitates More than 5 Billion Searches Per Month

Social Media Today

Pinterest says that it now facilitates over 5 billion searches per month, underlining its rising influence in product discovery.

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Twitter Outlines Changes to Image Posting Process, and Addressing Algorithmic Bias in Visual Previews

Social Media Today

Twitter has provided some new insight into how it changed its image display process in order to address concerns around bias.

Process 218
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5 Ways to Improve Your Social Media Branding and Sales Efforts

Social Media Today

Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Facebook Adds New Tools for Groups, Including 'Expert' Badges and Automatic Invites for Page Fans

Social Media Today

The new options will help provide recognition for top voices, while also helping to reduce the group moderation workload.

Groups 218
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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

UGC 218
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LinkedIn Publishes New Guide to Effective Brand Building on the Platform

Social Media Today

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

LinkedIn 217
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Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Social Media Today

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

Tools 218
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Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Social Media Today

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.

Video 218