2021

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Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app.

Instagram 218
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26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok.

Instagram 218
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9 social media marketer predictions for 2022

Sprout Social

If there’s anything 2021 proved, it’s that a lot can happen in 12 months. Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. Now, people across organizations are realizing that the role isn’t just drafting and scheduling—it’s creating internet culture.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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5 Instagram SEO Tips to Increase Your Reach

Hootsuite

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Getting your content featured in search results pages can help extend your organic reach. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Let’s dive in. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

SEO 145
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How to Leverage Marketing Videos to Increase Social Media ROI

Quintly

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

ROI 145

More Trending

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped

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Twitter Adds Another Way to Protect Accounts From Unauthorized Users

Social Media Today

Twitter this week announced it had added the option to use physical security keys for people to use as their only form of two-factor authentication, an extra layer of protecting their accounts from hackers.

Twitter 218
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Pinterest is Now TAG Brand Safety Certified

Social Media Today

Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.

Brands 218
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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 218
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Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App

Social Media Today

Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.

Twitter 217
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Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

The numbers show that Facebook continues to go from strength to strength, but its daily active usage numbers are slowing in some markets,

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Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Social Media Today

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

Overview 217
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

Social Media Today

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.

Brands 217
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TikTok Shares Insights into Some of the Top Brand/Creator Partnerships on the Platform in 2021

Social Media Today

TikTok's Culture Driver List provides insights into some of the most successful brand/creator partnerships throughout the year.

Brands 218
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Internal Documents Show Facebook Usage Among Young Users is in Steep Decline

Social Media Today

The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.

Facebook 217
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Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

Instagram 218
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts

Social Media Today

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.

YouTube 218
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LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Social Media Today

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.

LinkedIn 218
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Instagram Launches '10 Days of Live Shopping' Event to Showcase its Evolving eCommerce Tools

Social Media Today

The events will showcase Instagram's advancing live shopping options, which could help to increase interest in the process.

Eventful 217
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5 Ways to Improve Your Social Media Branding and Sales Efforts

Social Media Today

Social media marketing can drive branding and direct sales results - when you consider the bigger picture of your efforts.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube Launches First Podcast, Exploring How Online Creators Have Found Success

Social Media Today

The podcast will focus on the technical details of how YouTube stars have turned their online popularity into a business.

YouTube 217
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Facebook Adds New Tools for Groups, Including 'Expert' Badges and Automatic Invites for Page Fans

Social Media Today

The new options will help provide recognition for top voices, while also helping to reduce the group moderation workload.

Groups 218
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LinkedIn Shares Insights Into Gender and Racial Diversity in the Marketing Field

Social Media Today

LinkedIn has shared new insights into the changing landscape of gender and racial diversity in the marketing field today.

LinkedIn 218
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LinkedIn Publishes New Guide to Effective Brand Building on the Platform

Social Media Today

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

LinkedIn 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Instagram Will Now Require Users to Enter Their Birth Date as Part of New Protections for Youngsters

Social Media Today

The new measures will help Instagram move in-line with evolving regulatory changes relating to young social media users.

Instagram 217
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Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Social Media Today

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

Tools 218
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Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration

Social Media Today

Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options.

Video 218
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Twitter Looks to New Crypto and NFT Projects with the Expansion of its Twitter Crypto Team

Social Media Today

Twitter has already launched several crypto projects, and is now looking to expanded applications throughout the app.

Project 217
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New Survey Underlines TikTok's Rise Versus Instagram as the App of Choice Among Teen users

Social Media Today

The latest report once again underlines the rise of TikTok, a key concern for Meta's next-level metaverse shift.

Survey 218