Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display
Social Media Today
NOVEMBER 27, 2021
Instagram's experiments point to a major shift coming for the app.
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26 Predictions for Social Media Marketing in 2022
Social Media Today
OCTOBER 18, 2021
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022
Social Media Today
DECEMBER 28, 2021
What's coming next for IG? More TikTok.
Facebook Filed for a Trademark on the Word Meta. You Should See the Description.
Bill Hartzer
NOVEMBER 2, 2021
On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can
Jon Loomer
JUNE 13, 2021
Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.
A Guide to Cross-Posting on Social Media (Without Looking Spammy)
Hootsuite
DECEMBER 16, 2021
Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans.
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How to Leverage Marketing Videos to Increase Social Media ROI
Quintly
JULY 16, 2021
Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.
Why I Love Lately AI to Autogenerate Social Posts
WebInKnow
APRIL 23, 2021
Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve as advisor. It’s been several months since I became involved, and I’m even more excited about Lately now that I have been using it.
The 23-Year-Old Army Officer Turned YouTuber Leading The AMC Meme Stock Frenzy
Forbes Social Media
JUNE 13, 2021
Tremayne Collins’ social media cult following shows how small investors are wresting control from big traders and getting rich on stocks untethered from market fundamentals.
The Day Facebook Broke
Jon Loomer
OCTOBER 4, 2021
Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform. That you shouldn’t build your house on rented land. (Irony alert about posting this stuff on other platforms, of course).
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Enforcement of iOS 14 Changes for Facebook Advertisers Begins
Jon Loomer
MAY 12, 2021
We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 and begun enforcement of the new rules we’ve been warned about, it’s time to review what you may be seeing. So, what’s happening now? Let’s run through what you need to know… Optimization for Eight Events Only.
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
Social Media Today
NOVEMBER 22, 2021
Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]
Social Media Today
APRIL 9, 2021
The team at Animoto recently surveyed 580 consumers to find out where they're browsing, and what's impacting their purchase decisions on social media.
Twitter is Reportedly Working on a New Set of Paid Tweet Options Under a Monthly Subscription Model
Social Media Today
MAY 15, 2021
Twitter is reportedly working on a new tiered subscription model for new tweet features - which could end up netting a lot of extra cash for the company.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands
Social Media Today
SEPTEMBER 18, 2021
As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.
Facebook Shares Insight into Content that it Looks to Limit in News Feeds
Social Media Today
SEPTEMBER 23, 2021
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.
Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling
Social Media Today
MAY 27, 2021
Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.
LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools
Social Media Today
MAY 25, 2021
LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See
Social Media Today
APRIL 22, 2021
Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.
15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]
Social Media Today
JUNE 29, 2021
Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.
Key Types of Content Distribution Channels [Infographic]
Social Media Today
SEPTEMBER 5, 2021
The infographic outlines the various types of content distribution options, and how you integrate them into your digital marketing mix.
Facebook Publishes New Report on the Key Factors Influencing Online Purchases
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Instagram Adds New 'Pronouns' Option on User Profiles to Maximize Inclusion
Social Media Today
MAY 12, 2021
Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.
9 Tips to Help Create More SEO-Friendly Content [Infographic]
Social Media Today
MAY 22, 2021
Here are some key notes on how Google's algorithm ranks websites, and how you can create content to help maximize SEO performance.
Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence
Social Media Today
AUGUST 25, 2021
The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.
New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users
Social Media Today
MAY 11, 2021
Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.
TikTok Remains the Most Downloaded App in Q1 2021, According to New Data
Social Media Today
MARCH 31, 2021
The latest report from App Annie shows that TikTok remains hugely popular, while the recent messaging app controversy had an impact.
LinkedIn Shares New Insights into key Trends and Traits Among Gen Z [Infographic]
Social Media Today
NOVEMBER 15, 2021
LinkedIn's latest overview provides a range of key notes and insights on Gen Z, which will soon be the biggest consumer group.
Internal Documents Show Facebook Usage Among Young Users is in Steep Decline
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts
Social Media Today
NOVEMBER 27, 2021
The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.
YouTube Audio Ads vs. Video Ads - Which Performs Better? [Infographic]
Social Media Today
JULY 12, 2021
With more people tuning into YouTube in audio-only mode, are YouTube's audio ads a viable option for your marketing approach?
What Should You Post on Social Media? 70 Killer Content Ideas for 2022 [Infographic]
Social Media Today
NOVEMBER 14, 2021
Need inspiration for your latest social media or website blog post? Check out this listing of 70 prompts to get you thinking.
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