2021

article thumbnail

Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app.

Instagram 218
article thumbnail

26 Predictions for Social Media Marketing in 2022

Social Media Today

What's coming next for social media marketing? Here are some of the key trends that we see taking shape.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok.

Instagram 218
article thumbnail

Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped

Facebook 218
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

Facebook Ads Targeting Audiences You Need to Create Now While You Still Can

Jon Loomer

Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.

Facebook 217
article thumbnail

A Guide to Cross-Posting on Social Media (Without Looking Spammy)

Hootsuite

Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans.

More Trending

article thumbnail

How to Leverage Marketing Videos to Increase Social Media ROI

Quintly

Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.

article thumbnail

Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter

Forbes Social Media

A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.

Twitter 144
article thumbnail

Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

Social Media Today

article thumbnail

Instagram Reverses Reach Penalty for Feed Posts Re-Shared to Stories Amid Accusations of Censorship

Social Media Today

Feed 218
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets

Social Media Today

Facebook 217
article thumbnail

Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]

Social Media Today

Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.

article thumbnail

How Freelancers Can Use LinkedIn's Latest features to Generate More Leads

Social Media Today

Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.

LinkedIn 218
article thumbnail

6 Key Elements of Competitor Analysis That Will Help Your Business Win Out

Social Media Today

Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts.

Analysis 218
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Social Media Today

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.

Feed 218
article thumbnail

Google Launches New Integration with WooCommerce to Streamline eCommerce Listings

Social Media Today

Google has announced a new integration with WooCommerce that will make it easier for WooCommerce merchants to list their products in Google apps.

Google 218
article thumbnail

Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling

Social Media Today

Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.

Overview 218
article thumbnail

LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools

Social Media Today

LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.

LinkedIn 218
article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation

Social Media Today

Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps.

Facebook 218
article thumbnail

Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram

Social Media Today

The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.

Overview 218
article thumbnail

YouTube's Announces Removal of Video Dislike Counts in Order to Limit Downvote Brigading

Social Media Today

The removal of public downvotes will reduce insight into a video's performance, but may help encourage more creators to keep posting.

Video 216
article thumbnail

Key Types of Content Distribution Channels [Infographic]

Social Media Today

The infographic outlines the various types of content distribution options, and how you integrate them into your digital marketing mix.

Types 218
article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Social Media Today

Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.

article thumbnail

Instagram Adds New 'Pronouns' Option on User Profiles to Maximize Inclusion

Social Media Today

Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.

Instagram 218
article thumbnail

LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact

Social Media Today

The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance.

LinkedIn 218
article thumbnail

Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence

Social Media Today

The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.

Instagram 218
article thumbnail

New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users

Social Media Today

Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.

Report 218
article thumbnail

TikTok Adds New 'Preview' Option to Show How Your Clips Will Look in the App

Social Media Today

TikTok has added a helpful new 'Preview' option in the composer, which shows you what your post will look like in the app.

218
218
article thumbnail

LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools

Social Media Today

The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.

LinkedIn 218
article thumbnail

YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts

Social Media Today

The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.

YouTube 217
article thumbnail

YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Social Media Today

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

SEO 218
article thumbnail

TikTok Ads See Higher Emotional Response, According to New Report

Social Media Today

The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.

Report 217