Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display
Social Media Today
NOVEMBER 27, 2021
Instagram's experiments point to a major shift coming for the app.
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26 Predictions for Social Media Marketing in 2022
Social Media Today
OCTOBER 18, 2021
What's coming next for social media marketing? Here are some of the key trends that we see taking shape.
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Instagram's Chief Outlines the Key Areas of Focus for the App in 2022
Social Media Today
DECEMBER 28, 2021
What's coming next for IG? More TikTok.
Facebook Filed for a Trademark on the Word Meta. You Should See the Description.
Bill Hartzer
NOVEMBER 2, 2021
On October 28, 2021 Facebook filed for a trademark on the word Meta. Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
Facebook Ads Targeting Audiences You Need to Create Now While You Still Can
Jon Loomer
JUNE 13, 2021
Yeah, I hate that headline, too. Psychology and sense of urgency and whatnot. Usually, it’s a load of crap. Usually, there is no actual urgency. It’s all fabricated. Not this time. You need to create these audiences now, while you still can. You may have heard that Facebook Analytics is going away after June 30, 2021. There are many great uses for Facebook Analytics, and I’m bummed it’s going away.
A Guide to Cross-Posting on Social Media (Without Looking Spammy)
Hootsuite
DECEMBER 16, 2021
Newsflash! Posting on social media doesn’t have to take you all the time in the world. Cross-posting is fast becoming a go-to tactic by savvy social media marketers to save time and resources when scheduling social posts. Whether you’re looking to cross-post from Facebook to Instagram or Twitter to Pinterest, understanding the value of crossposting is the first step in introducing the method to your social media management plans.
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How to Leverage Marketing Videos to Increase Social Media ROI
Quintly
JULY 16, 2021
Video has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns. In this article, we look at why and how successful marketers use video to increase their social media ROI.
Researchers Uncover ‘Coordinated Campaign’ Against Harry And Meghan On Twitter
Forbes Social Media
OCTOBER 27, 2021
A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.
Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes
Social Media Today
JULY 5, 2021
Instagram Reverses Reach Penalty for Feed Posts Re-Shared to Stories Amid Accusations of Censorship
Social Media Today
JUNE 1, 2021
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Facebook Posts Strong Revenue Result, But Daily Active Usage is Stalling in Key Markets
Social Media Today
JULY 28, 2021
Top 7 Social Media Strategies CMOs Must Adopt in 2022 [Infographic]
Social Media Today
NOVEMBER 22, 2021
Social media became even more crucial to marketers amid the pandemic, and this infographic outlines some of the key strategies to help boost your social media efforts.
How Freelancers Can Use LinkedIn's Latest features to Generate More Leads
Social Media Today
AUGUST 22, 2021
Whether you’re a consultant, a coach, a freelancer or an entrepreneur, these LinkedIn features can help you get new clients and grow your business.
6 Key Elements of Competitor Analysis That Will Help Your Business Win Out
Social Media Today
MAY 12, 2021
Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Facebook Shares Insight into Content that it Looks to Limit in News Feeds
Social Media Today
SEPTEMBER 23, 2021
Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds.
Google Launches New Integration with WooCommerce to Streamline eCommerce Listings
Social Media Today
JUNE 9, 2021
Google has announced a new integration with WooCommerce that will make it easier for WooCommerce merchants to list their products in Google apps.
Facebook Shares New Overview of its Evolving Approach to Marketing Mix Modeling
Social Media Today
MAY 27, 2021
Facebook has provided an overview of its evolving approach to marketing mix modeling, which could soon provide new ad targeting opportunities.
LinkedIn Adds New 'Boost' Option for Organic Posts, New Event Promotion and Management Tools
Social Media Today
MAY 25, 2021
LinkedIn is adding a new 'Boost' option to help maximize the reach of your company page posts, along with new Event promotion tools.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Facebook Adds New Alerts and Individual User Penalties to Help Stop the Spread of Misinformation
Social Media Today
MAY 26, 2021
Facebook is launching some new informational prompts, and individual user penalties, to help stop the spread of misinformation in its apps.
Facebook Provides Updated Overview of its Verification Guidelines for Facebook and Instagram
Social Media Today
SEPTEMBER 2, 2021
The overview provides a full explanation of what Facebook's verification markers actually represent, and who qualifies for the tick.
YouTube's Announces Removal of Video Dislike Counts in Order to Limit Downvote Brigading
Social Media Today
NOVEMBER 10, 2021
The removal of public downvotes will reduce insight into a video's performance, but may help encourage more creators to keep posting.
Key Types of Content Distribution Channels [Infographic]
Social Media Today
SEPTEMBER 5, 2021
The infographic outlines the various types of content distribution options, and how you integrate them into your digital marketing mix.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
Facebook Publishes New Report on the Key Factors Influencing Online Purchases
Social Media Today
JUNE 9, 2021
Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.
Instagram Adds New 'Pronouns' Option on User Profiles to Maximize Inclusion
Social Media Today
MAY 12, 2021
Instagram has added a new 'Pronouns' field on user profiles which enables people to better signify their chosen gender identity.
LinkedIn Publishes New Guide on Using Organic and Paid Strategies to Maximize Branding Impact
Social Media Today
AUGUST 26, 2021
The guide covers all aspects of paid and organic strategy on LinkedIn, and how they can work together to boost your brand performance.
Instagram Outlines How its Search Algorithms Work, and How You Can Optimize Your Presence
Social Media Today
AUGUST 25, 2021
The overview provides some valuable insight into how Instagram search functions, and how you can maximize your discovery potential.
New Report Looks at Best Times to Post to Each Platform, Based on Insights from 20k Users
Social Media Today
MAY 11, 2021
Sprout Social has published its latest 'Best Times to Post' report, which is based on findings from 20k Sprout Social users.
TikTok Adds New 'Preview' Option to Show How Your Clips Will Look in the App
Social Media Today
MAY 26, 2021
TikTok has added a helpful new 'Preview' option in the composer, which shows you what your post will look like in the app.
LinkedIn Acquires Tutorial Video App Jumprope as it Looks to Expand its Creator Tools
Social Media Today
AUGUST 3, 2021
The acquisition will help LinkedIn expand its video posting options, with a view to providing new creator monetization options.
YouTube's Testing a New 'Search Insights' Tool to Help Guide Your Content Efforts
Social Media Today
NOVEMBER 27, 2021
The new tool will provide insight into what people are searching for on YouTube, which could help guide your content planning.
YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration
Social Media Today
AUGUST 17, 2021
Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.
TikTok Ads See Higher Emotional Response, According to New Report
Social Media Today
JULY 19, 2021
The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.
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