2021

What Determines Social Media Success in a Company?

Direct Marketing Observations

9 years ago, I wrote and saved this title as a draft idea. I now feel like I know the answer. A lot has changed since I first had the idea, including myself. I have evolved. My thinking around social media has evolved. As has social media. It’s no longer the thing as much as it is A thing.

Instagram's Efforts to Win Back Young Users Will See Video Become the Focus of the Main Feed Display

Social Media Today

Instagram's experiments point to a major shift coming for the app

Feed 171
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Trending Sources

Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

Guest post by Atreyee Chowdhury. Nearly every business has a digital marketing strategy, whether documented or not. But some become wildly successful while others struggle, switching from one approach to another. What sets them apart?

Tips 283

3 Tips for Communicating with Influencers

The Realtime Report

3 Tips for Communicating with Influencers. Alexander Frolov. Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 billion in 2021 , and that number is only expected to grow.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. For the past decade, Twitter has (most often) been ranked as #2. Is that still the case?

B2B 281

More Trending

When the FDA won the Internet (also, cicadas)

Waxing UnLyrical

The FDA winning the Internet? One of the coolest media wins last week came from the FDA (h/t Kristy Cartier ). It had to do with something I’m really into (and never expected to be): cicadas.

Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Social media is meant to be one thing and one thing only – and that’s social, right?

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways.

B2B 262

Instagram's Chief Outlines the Key Areas of Focus for the App in 2022

Social Media Today

What's coming next for IG? More TikTok

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 238

A Privacy-First Digital Marketing Landscape

Dave Fleet

TikTok. iOS14. What do they have in common? Privacy. And trust. As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry.

Good Comes First – @marksbabbitt on #MindfulSocial

Janet Fouts

The massive disruption we’ve been through the last few years has caused a paradigm shift in how we live and work. Employees are no longer satisfied with the autocratic leadership and stilted engagement strategies that used to be the norm.

6 Examples Of Great Storytelling On Social Media

Socialmedia.biz

Storytelling is one of the most valuable tools any marketer has. For centuries, human beings have been influenced by stories, and the emotional impact they have on the way we think and feel.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why AI Will NOT Take All Our Jobs

The Realtime Report

Why AI Will NOT Take All Our Jobs. Steven Shwartz. Over the last 200 years, technology automation has never caused a net loss of jobs. AI is a type of technology automation.

System 200

How to Monetize Your YouTube Channel

agora pulse

Bonus Material: Free SMART Goals Ebook. Are your videos just sitting on YouTube and not making money for you? Then check out these different ways of how to monetize your YouTube channel.

Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

Going back to school. I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021.

TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

If you want to reach youth demographics, you need to be on TikTok. This social media app allows users to shoot and post 60 second videos. There are nearly one billion video views each day on TikTok.

Brands 195

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

This article was previously published on Forbes on February 19, 2021. Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers.

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself.

B2B 257

Facebook Announces New Comment Moderation and Support Features, including Live Chat for Some Account Issues

Social Media Today

Live chat for those locked out of their Facebook accounts will address a key issue for many users

Issues 171

Nearly 10 Reflections and Lessons from 2020

Dave Fleet

Photo by Anthony Tori. I’m not usually one for new year’s resolutions but after the last dreadful year I found myself reflecting on what I’ve learned and what I can do better. I don’t have a nice neat list of ten because, well, that’s not how it shook out. But here’s what I’ve got. #1:

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Instagram Publishes 2022 Predictive Trends Report

Social Media Today

The report highlights various cultural trends and shifts, as defined by younger Instagram users

Nurturing Joy – a Half-day Mindfulness Retreat

Janet Fouts

Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy.

Energy 176

Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy

Social Media Today

Here's a handy guide to help you map out a more effective tweet approach for your brand

What Is Off-Page SEO?

The Realtime Report

What Is Off-Page SEO? If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. Standing for search engine optimization, there are two broad categories of SEO.

SEO 176

Meta Announces Updates to its Ad Campaign Set-Up Process to Better Align with Primary Objectives

Social Media Today

The new process aims to streamline the ad set-up process by reducing your objective options

Instagram Adds New Option to Embed User Profiles on Third-Party WebsItes

Social Media Today

Another consideration for your Instagram marketing approach

Instagram Launches Live Test of Longer Videos in Stories

Social Media Today

Some users are now able to post 60-second videos in Stories, without them being split up into 15-second segments

Video 170

TikTok Leads Christmas Day Download Charts, New Markers of the Coming Metaverse Shift

Social Media Today

Some interesting, and important trends of note in the Christmas download charts on iOS and Android

Trends 163