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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research 252
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Third-Party Reporting Integration for Shops

Jon Loomer

Here’s a third-party reporting update for Shops… In your Ad Account Settings, you may see this section: “Connect your shop to track Meta purchases.” Select your Commerce Account and Third-Party Reporting Tool (Google Analytics 4 or Adobe Experience Cloud) and enter your unique measurement ID for GA4.

Report 124
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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

Report 202
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Reddit Publishes New Report into How the Platform is Influencing Purchase Decisions

Social Media Today

The report looks at how consumers are using Reddit insights to refine discovery.

Reddit 206
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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Ads Manager conversion reporting These three will almost never match up. Ads Manager Reporting Finally, we have Ads Manager reporting. Let me know in the comments below!

Eventful 144
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Reports Show Brands Are Seeing Less Engagement on TikTok Over Time

Social Media Today

Three benchmark reports all show a significant decline in TikTok engagement for brands.

Report 149
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Meta Ads Benchmark Report

Jon Loomer

Check it out, Meta has a report for that… Go to your Ad Reports and then Personalized Insights. There you should see highlights of a benchmark report. Click “See Report.” This report even charts performance for both your ad set and your peers over time. How do you find performance benchmarks ?

Report 91