Webbiquity SMM

OCTOBER 17, 2023

Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Here are 10 of the key findings from the report.

Research 302

Research Report Social Media CPM 302

Social Media Today

MAY 22, 2025

Now you'll be able to better track a specific company's path to purchase.

Report 181

Report Engagement LinkedIn Company 181

Jon Loomer

MARCH 10, 2025

We’ll focus on these scenarios: Sales Leads Top-of-Funnel Actions (link clicks, landing page views, ThruPlay, post engagement) Let’s go… Sales In this case, the sales results reported in Ads Manager are higher than expected. Over and under reporting can often be traced to this step. First Conversion reporting.

How To 183

How To Report URL Eventful 183

Sprout Social

SEPTEMBER 16, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In the meantime, remember these key takeaways: Post Performance Report Takeaways Balance high-quality production with authentic content.

Report 102

Report Class Sentiment Apple 102

Sprout Social

OCTOBER 23, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. The post Post Performance Report: Brands making the most of the the holiday season appeared first on Sprout Social.

Report 96

Report Brands Hotels Campaign 96

Sprout Social

NOVEMBER 15, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In the meantime, remember these key takeaways: Post Performance Report Takeaways Executive advocacy humanizes your brand.

Examples 84

Examples Report Brands Telecommunications 84

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. In the meantime, remember these key takeaways: Post Performance Report Takeaways Create distinct content. That wraps up our first installment of PPR in 2025.

Report 81

Report Brands Content Fashion 81

Bill Hartzer

APRIL 29, 2025

The Simon Wiesenthal Center (SWC) has released its 2025 Digital Terror and Hate Report Card, revealing widespread corporate failure to combat online hate, antisemitism, and extremist propaganda. Where to Find the Full Report The full 2025 Digital Terror and Hate Report Card is available for public review.

Report 78

Report Platform Social Media Policies 78

Sprout Social

MAY 21, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. In Q1 2025, CAVA reported a 10.8% This time, were putting the spotlight on brands celebrating major milestones. increase in foot traffic.

Campaign 81

Campaign Report Brands Microsoft 81

Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. In the meantime, remember these key takeaways: Post Performance Report Takeaways Build credibility with influencer partnerships.

Organization 73

Organization Social Media Report Pharmaceuticals 73

Sprout Social

FEBRUARY 13, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them.

Platform 69

Platform Report Brands Fashion 69

Jon Loomer

JANUARY 6, 2025

Custom Events: Conversions that fall outside of the definition of Standard Events You can use standard events, custom events, and custom conversions for both optimization and reporting in Ads Manager. Defining Attribution Attribution is how Meta gives credit to an ad for a reported conversion. How conversions are reported.

Conversation 174

Conversation Report Eventful Advertising 174

Jon Loomer

DECEMBER 2, 2024

This is surely the source of many of the reporting complaints that advertisers have. By default , Meta reports a conversion if it happens within 7 days of clicking or 1 day of viewing your ad without clicking. View-through conversions are a reporting black hole. The confusion matters.

Conversation 180

Conversation Report Advertising URL 180

Social Media Strategies Summit

FEBRUARY 4, 2025

Candid Candid formed by the merger of GuideStar and Foundation Center is an information service that specializes in reporting on US non-profits, with a database containing hundreds of thousands of organizations. When things are quieter, coming up with content themes is more of a challenge.

Campaign 235

Campaign Social Media Instagram Organization 235

Sprout Social

SEPTEMBER 12, 2024

In The 2024 Social Media Content Strategy Report, we surveyed over 4,500 consumers in the US, UK, Canada, Australia and Ireland to learn more about what consumers want from brands across various social networks. For example, use AI for scheduling posts and creating performance analysis reports.

Social Media 137

Social Media Content How To Sentiment 137

Jon Loomer

JANUARY 27, 2025

This is a classic explanation for why Ads Manager results don’t match up with third-party or back-end reporting. This way, Meta will only report on the first conversion action that a person performs. You should also use First Conversion to limit reporting to the first action. There just needs to be any click on your ad.

Conversation 174

Conversation How To Advertising Eventful 174

Jon Loomer

MARCH 3, 2025

You also need to take responsibility for putting the structure in place to optimize for and report on those results. If not, it cannot report on every conversion that happens. You may not understand the limitations of reporting windows as defined by the attribution setting. You define the action that you want.

Advertising 174

Advertising Report Conversation Campaign 174

Social Media Today

JUNE 9, 2025

Threads is now up to 350 million monthly active users , and gaining quickly on X, which reported in March that it’s now up to 600 million monthly actives , an increase of 50 million year-over-year. Please select at least one newsletter.

Press Release 174

Press Release Wikimedia Policies Newsletter 174

Audiense

MAY 15, 2025

Summers here, and I dont know about you, but for me, that means country music. And with Russell Dickerson dropping Happen to me back in April, we may already have our soundtrack for the season.

Report 107

Report Trends Analysis 107

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Our top tip? It’s so easy.

Analytics 114

Analytics Tools HootSuite Social Media Management 114

Sprout Social

SEPTEMBER 10, 2024

Nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done, according to our Social Media Productivity Report. Erica Bufford Social Listening and Reporting, Tesco Last (but far from least), our Generate by AI Assist functionality will soon be in beta. Bottom line?

Widget 124

Widget Sentiment API Team 124

Hootsuite

OCTOBER 7, 2024

Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. You can also easily white-label and download social media reports from the Sprout dashboard. And that’s it!

Analytics 118

Analytics Social Media Tools HootSuite 118

Sprout Social

JULY 23, 2024

According to The 2023 State of Social Media Report, 95% of business leaders agree companies must rely more heavily on social media data and insights to inform business decisions outside marketing, but 69% report social data is underutilized. Many social teams strapped for budget or headcount report being inundated by manual tasks.

Social Media Management 123

Social Media Management Sentiment Transportation Embedding 123

Jon Loomer

APRIL 7, 2025

This assumes that you’ve set up your GA4 events to report on the exact same conversions as your Meta events. It improves Meta-attributed attribution in GA4 and other reporting tools. The result could be far fewer reported conversions. In a perfect world, all of this will happen cleanly in your first try.

Eventful 178

Eventful Analytics Advertising Conversation 178

Social Media Today

JUNE 10, 2025

LinkedIn's latest report provides some key notes on effective B2B brand building.

B2B 150

B2B LinkedIn Brands How To 150

Hootsuite

JULY 10, 2024

And conveniently, they report their top findings directly to your inbox. A good social listening tool (like Hootsuite) includes reporting and analysis capabilities. You can create professional reports to share with various levels of stakeholders. They also get a report on social sentiment. No strings attached.

Examples 129

Examples Strategy HootSuite Sentiment 129

Jon Loomer

OCTOBER 24, 2024

No more replying, hiding, reporting, and deleting. On the surface, it sounds awesome. It’s a feature that’s been requested repeatedly over the years. You no longer need to deal with trolls and spam comments. But, Meta uses comments as a signal for ad quality. Engagement drives virality.

Comments 170

Comments Advertising Cost Feedly 170

Oktopost

DECEMBER 22, 2024

By finding the Oktopost Partner Connector in Looker and entering API credentials to connect to your Oktopost data, youll be able to view all Oktopost raw data export reports, including Posts, Clicks, and Profiles right inside Looker Studio and create your own custom reports. The best part? Why is this integration important?

Social Media 118

Social Media API B2B Metrics 118

Oktopost

OCTOBER 8, 2024

How to use AI to summarize complex industry insights Summarizing industry reports and news One of the challenges of staying informed is processing large amounts of data. AI tools like ChatGPT or SummarizeBot are incredibly useful for condensing long reports, articles, and news into bite-sized, digestible summaries.

B2B 118

B2B Trends Industry Authentication 118

Convince & Convert

OCTOBER 9, 2024

Despite what you may be hearing from different industry reports, it’s still very early in the game. 96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”- If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not.

Marketing 165

Marketing Education Team Organization 165

Buffer Social

FEBRUARY 17, 2025

A social media dashboard needs to be personalized The most important thing about building a social media reporting dashboard is it should be tailor-made. Their social media reporting dashboard needs to focus more on execution. Most tools also offer the option to brand these reports with your logo, company colors, etc.

Social Media 114

Social Media How To Analytics Metrics 114

Social Media Today

JUNE 5, 2025

The report is based on a study of 4,800 Snapchat users, conducted by Magna Media Trials. You can download the full report here, but in this post, we’ll take a look at some of the key notes. You can read the full Snapchat/Magna “Format Functionality” report here. Make of that what you will. Please select at least one newsletter.

Press Release 135

Press Release Wikimedia Policies Newsletter 135

Sprout Social

JUNE 13, 2025

Your paid media might report on return on ad spend (ROAS). While the tools don’t calculate ROI or run attribution models, you can use Sprout’s YouTube Video Report to monitor video views, average view duration and estimated minutes watched. Without that link, your reporting is limited to engagement metrics.

ROI 105

ROI YouTube Marketing How To 105

Jon Loomer

DECEMBER 29, 2024

Meta reporting this reporting example: In other words, there were 20 total conversions — 15 which were 1-day view and 5 which were 1-day click. The “non-click” wording was removed along with the requirement to select 1-day view. Engaged-view now appears to be a segment of both click and view conversions.

Engagement 174

Engagement Conversation Report Course 174

Social Media Today

APRIL 2, 2025

Some pointers for your social media marketing strategy.

Report 184

Report Brands Social Media Strategy 184

Jon Loomer

DECEMBER 30, 2024

One way that Meta could improve confidence in audience expansion is by adding a breakdown to reporting. Organic Conversion Reporting It baffles me that this isn’t a thing… Ads Manager reports on all conversions performed by people you paid to reach. We need to accept and embrace this. This is logical. It was logical.

Advertising 159

Advertising Eventful Issues Conversation 159