How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. Thanks to an update to Ads Reporting, this is no longer required. You can now create custom metrics inside Facebook Ads Reporting. Here’s how… Access Ads Reporting.

Globally Standardized KPIs for Enterprise Comms Reporting

Meltwater

Enterprise Executives Marketing PR & Comms Planning & Strategy Reporting & AnalyticsIn the U.S.,

LinkedIn Publishes its 2020 Emerging Jobs Report

Social Media Today

LinkedIn has published its 2020 Emerging Jobs Report which looks at the positions that are seeing increased demand based on LinkedIn data

Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! In the report, the fruity candy named Skittles is used as a case to show this development.

Report 283

Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Around the Web smart reporting

Report 141

Google Analytics Unveils a Set of Social Reports

Mindjumpers

Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. The State of Social Media Marketing– Annual Survey Report.

Report 250

Content Marketing Strategy? Think Like A Reporter

Webbiquity SMM

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

Report 201

What to Put In Your Social Media Reports

agora pulse

In this post, I’ll break down some important metrics to include in your social media reports. Keeping track of your followers can give you a heads up regarding whether or not your social media strategy is working, so be sure to include these data points in your social media reports.

Report 171

The Digital Agency of the Future [Report]

Mindjumpers

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. > Download the full report here. Companies Are Data-Rich and Insight-Poor [Report].

Report 255

Facebook Publishes New Report on Video Streaming Trends [Infographic]

Social Media Today

Facebook's latest research report looks at how consumers are adopting video streaming services, and what they're looking for from streaming providers

Twitter Adds More Options to Report Tweets Sharing Personal Information

Social Media Today

Twitter is making it easier for users to report violations of their personal information with a new tweet reporting option

Report 171

New Report Finds Instagram Engagement Rates are In Decline

Social Media Today

A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands

Report 171

Snapchat Reports Decline in Users in Q2 Earnings Report

Social Media Today

Snapchat has released its Q2 earnings report, showing better year-on-year revenue, but a decline in usage

Report 124

Twitter Adds Streamlined In-App Appeal Process for Reported Tweets

Social Media Today

Twitter has added a new, streamlined appeals process for reported tweets which will help users unlock their accounts for incorrect reports

The 2018 Internet Trends Report is Out

SocialFish

Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers. Tons of useful and interesting data, as always. Grab a coffee – this will take you a while to get through. Photo by Yeshi Kangrang on Unsplash. Debunking the Hype Industry Insider Useful Data

Report 190

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

REPORT. Top Five: Google Analytics introduces new 'Audiences' report. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. Sherrilynne Starkie. Owner. items . followers .

2012 Social Media Marketing Industry Report

Mindjumpers

Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. >> Download the report here.

Report 259

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Also, smartphone conversion rates were approximately 42% points lower than desktop conversion rates: Download the entire report here.

Report 256

Snapchat Publishes New Report on the Evolution of Video Consumption

Social Media Today

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend

Facebook Apologizes for Inaccurate Reporting | Social You Should Know

Ignite Social Media

The first presidential election makes real-time history, while Facebook tries to make up for inaccurate reports, all in this week’s Social You Should Know.

Report 145

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Social Media Today

Facebook has added some new data tracking options in Ad Manager, including cross-account reporting and custom metrics

Twitter Launches Simplified Process to Report Voter Misinformation

Social Media Today

Twitter has launched a new option to help users report tweets which attempt to mislead voters with a view to skewing elections

New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.

New Report Looks at Social Platform Performance Benchmarks by Industry

Social Media Today

Check out this new report from the team at Rival IQ What qualifies as good social platform performance in 2019?

Report: Managing personal relationships online

Sherrilynne Starkie

This is the finding of a report published this week by Rogers (client). Apparently, Canadians like to use of technology to manage their personal relationships. So much so they tend not to worry about family due to technology advances helping to keep people connected.

Report 331

Shutterstock Publishes 2020 Color Trends Report [Infographic]

Social Media Today

Ensure your content looks fresh and on-trend in 2020 with these insights from the Shutterstock team

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Social Media Today

Pinterest has released a new listing of rising Pin trends to help in your strategic planning

Report 171

New Report Looks at Optimal Facebook Posting Practices in 2019

Social Media Today

BuzzSumo has published a new report on optimal Facebook posting practices, based on analysis of 777 million posts

Report 171

Content Marketing: Dos and Dont’s [Report]

Mindjumpers

In addition, 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing are sharing their thoughts and advices in the new report. The report defines content marketing as both “an art and a science.

Report 231

New Report Looks at Government Data Requests by Platform and Region

Social Media Today

A new report has compiled all the various transparency reports from online platforms in order to provide an overview of the data requests landscape

Twitter Reports Security Flaw Which May Have Exposed User Data

Social Media Today

Twitter has reported an issue which may have exposed selected user information to those seeking it out

Report 171

Amidst New Privacy Scandal, Facebook Releases Bumper Q4 Report

Social Media Today

In the midst of a new user privacy controversy, Facebook has released its Q4 2018 earnings report, showing an increase in users and beating analysts estimates on revenue

Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users

Snapchat Releases New Data on User Shopping Trends [Report]

Social Media Today

Snapchat has released a new series of reports which highlight how the app influences shopping behaviors

Report 171

How do Micro-Influencers View Brand Partnerships? [Report]

Social Media Today

With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses

Report 171

New Study Finds that Flagging False Reports on Facebook May Indeed Reduce their Distribution

Social Media Today

A new report has looked at Facebook's efforts to flag fake news reports, and whether they've been effective in dispelling additional shares of such

Study 170

Facebook Publishes New Report on the Benefits of Combining Facebook and Outdoor Advertising

Social Media Today

Facebook's latest research report looks at the benefits of combining Facebook ads with outdoor promotions

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

Report 153

Pinterest Outlines Rising Pin Trends in Latest Report [Infographic]

Social Media Today

Pinterest has published its latest listing of key on-platform trends, which may help guide your content decisions

Report 171

Facebook was in Talks to Acquire Houseparty, According to New Report

Social Media Today

According to a new report, Facebook was looking to acquire multi-participant streaming app Houseparty last year

Report 171