INDUSTRY INSIGHTS YOUR PEERS ARE READING
Improve the performance of your Facebook video content with this handy checklist MORE
Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently. MORE
Every few months, Facebook releases a change to the platform. And with every single tiny, minor update, we see a rash of dramatic blog posts claiming that the Facebook Apocalypse has begun and that Facebook Is Finally Dead. Facebook’s clear history tool is coming. MORE
In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. And if your posts failed to do so, Facebook would limit their visibility. MORE
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. MORE
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy. MORE
This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform. MORE
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform. A new Facebook layout is among the updates. Facebook is also making it easier to participate with your Groups. MORE
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. MORE
I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. I reached out to Facebook to get some more information. MORE
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing? MORE
Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. SS: This non-Facebook platform has always been innovative. Facebook adds new tools for handling accounts of deceased users. MORE
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog. MORE
Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger? MORE
Advertising on Facebook and Instagram involves details which can seem complicated. Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. Facebook Ad Frequency. MORE
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. As of this writing, Facebook has four primary location targets available. MORE
Facebook is rolling out a new scheduling option for Instagram posts within its Creator Studio app MORE
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook. MORE
You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. But Facebook is flawed. MORE
With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. During this phase, Facebook shows your ads to different types of users to learn who is more likely to take the desired action. MORE
Facebook has provided a new set of tips and notes on how to maximize your Facebook Stories MORE
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. MORE
There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. Facebook Canvas. Facebook lead forms. Facebook Marketplace. MORE
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer. MORE
I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side. MORE
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side. MORE
Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. “Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data. MORE
Frequent users of the Facebook Boost Post button, listen up: This is an intervention. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system work for you instead. MORE
In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. MORE
Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. MORE
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency. MORE
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution. MORE
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases. MORE
Facebook has added a range of new training courses to its Blueprint education platform Looking to up your digital marketing skills? MORE
For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. Are you currently part of any groups on Facebook? It should be noted that two of these Facebook Groups I’m part of are brand related. MORE
Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! His Facebook Facts. And, it’s essential to restoring Facebook’s good reputation. MORE
Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” MORE
This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. MORE
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. MORE
Facebook has announced that it will roll back its group chat option, which will impact communication across a range of Facebook groups MORE
Facebook Related Topics Sherrilynne Starkie
APRIL 4, 2019
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.
Ignite Social Media
AUGUST 5, 2019
Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.”
Jon Loomer
AUGUST 12, 2019
I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. I reached out to Facebook to get some more information.
Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.
Jon Loomer
AUGUST 9, 2019
I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.
Ignite Social Media
JANUARY 28, 2019
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform.
Sherrilynne Starkie
JANUARY 28, 2019
Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! His Facebook Facts. And, it’s essential to restoring Facebook’s good reputation.
Ignite Social Media
MARCH 7, 2019
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.
Sherrilynne Starkie
MAY 4, 2019
This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform.
Harp Interactive
JUNE 13, 2018
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.
Sherrilynne Starkie
FEBRUARY 14, 2019
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.
Jon Loomer
APRIL 24, 2019
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.
Jon Loomer
MAY 28, 2019
Advertising on Facebook and Instagram involves details which can seem complicated. Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. Facebook Ad Frequency.
Sherrilynne Starkie
JUNE 29, 2018
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.
Social Media Today
AUGUST 8, 2019
Facebook has added yet another option to Facebook Stories as it seeks to inspire more Stories usage
Jon Loomer
MARCH 25, 2019
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. As of this writing, Facebook has four primary location targets available.
Social Media Today
AUGUST 3, 2019
Facebook is rolling out a new scheduling option for Instagram posts within its Creator Studio app
Sherrilynne Starkie
JULY 10, 2018
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.
Social Media Today
JUNE 20, 2019
Facebook has added a range of new training courses to its Blueprint education platform Looking to up your digital marketing skills?
Sherrilynne Starkie
APRIL 10, 2019
Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. SS: This non-Facebook platform has always been innovative. Facebook adds new tools for handling accounts of deceased users.
Jon Loomer
FEBRUARY 10, 2019
There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. Facebook Canvas. Facebook lead forms. Facebook Marketplace.
Ignite Social Media
JUNE 27, 2019
For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. Are you currently part of any groups on Facebook? It should be noted that two of these Facebook Groups I’m part of are brand related.
Jon Loomer
JANUARY 29, 2019
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.
agora pulse
MAY 8, 2019
In 2016, a study by SocialFlow analyzed over 3000+ Facebook pages and their activities. This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. And if your posts failed to do so, Facebook would limit their visibility.
Ignite Social Media
MAY 7, 2019
Facebook Groups bring together people with shared likes and interests, allowing them to engage in a smaller, more private space. This isn’t a new feature – it’s actually been around for a while – but new updates announced during the F8 conference look to put Facebook Groups front-and-center on the social platform. A new Facebook layout is among the updates. Facebook is also making it easier to participate with your Groups.
Unmetric
JUNE 18, 2019
Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.
agora pulse
JULY 31, 2019
Every few months, Facebook releases a change to the platform. And with every single tiny, minor update, we see a rash of dramatic blog posts claiming that the Facebook Apocalypse has begun and that Facebook Is Finally Dead. Facebook’s clear history tool is coming.
Webbiquity SMM
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.
Ignite Social Media
JUNE 28, 2019
With so many targeting options available on Facebook, it can be difficult to know which audiences will give you the biggest bang for your buck. During this phase, Facebook shows your ads to different types of users to learn who is more likely to take the desired action.
Social Media Today
AUGUST 17, 2019
Facebook has provided a new set of tips and notes on how to maximize your Facebook Stories
Pam Moore
OCTOBER 9, 2017
Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger?
Jon Loomer
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?
Social Media Today
AUGUST 17, 2019
Facebook has announced that it will roll back its group chat option, which will impact communication across a range of Facebook groups
Sherrilynne Starkie
JANUARY 21, 2019
Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. “Sure, you could mine Facebook for profile pictures and look at posting dates or EXIF data.
Social Media Today
JULY 17, 2019
Improve the performance of your Facebook video content with this handy checklist
agora pulse
FEBRUARY 12, 2019
Frequent users of the Facebook Boost Post button, listen up: This is an intervention. Let’s take a close look at why the Facebook boost post option isn’t right for the majority of businesses and how to make the ad system work for you instead.
Sherrilynne Starkie
FEBRUARY 28, 2019
In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK.
Sherrilynne Starkie
AUGUST 18, 2014
Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.
Direct Marketing Observations
JANUARY 25, 2019
You’re thinking of leaving Facebook. I’m thinking of leaving Facebook. It may be time to evaluate the value of your relationship with Facebook. You search for sunglasses and low and behold your Facebook pages are filled with Ray Ban ads. But Facebook is flawed.
170 
Let's personalize your content