Facebook Announces 'Shops' for Facebook and Instagram

Social Media Today

Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.

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Create Facebook Pixel Events for Time Spent

Jon Loomer

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free).

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Facebook Pixel Masterclass. What is the Facebook pixel? An image that you can place on your website showing your Facebook credentials. Code placed on your website to enable Facebook to track user behavior.

Facebook Updates in Lieu of F8 2020

Ignite Social Media

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year.

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform.

Facebook Ad Rejection: Don’t Abbreviate Facebook or Instagram

Jon Loomer

I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.

Seven Ways To Use Facebook To Stay Connected During Times Of Crisis

SocMed Sean

Seven Ways To Use Facebook To Stay Connected During Times Of Crisis. Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request. SocMedSean - Social.Media.Sean.

Should Your Brand Participate in the Facebook Boycott?

Ignite Social Media

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). The post Should Your Brand Participate in the Facebook Boycott?

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

The Value of Facebook Pixel Events

Jon Loomer

A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.

Zuck’s facts about Facebook

Sherrilynne Starkie

Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! His Facebook Facts. And, it’s essential to restoring Facebook’s good reputation.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day.

Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition.

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Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

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Facebook Improves Ad Transparency

Ignite Social Media

Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.

The Difference Between Facebook Clicks

Jon Loomer

There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. Facebook Canvas. Facebook lead forms. Facebook Marketplace.

Facebook Post Updates Coming Mid August

Ignite Social Media

Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.”

Strategy Note: Facebook F8 2019

Ignite Social Media

This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform.

How to Run Your First Facebook Live

Later

Facebook Live is an interactive and fun way to increase engagement while speaking directly to your community — it’s a win-win for brands and audiences alike. Table of Contents: Why Use Facebook Live for Business. How to Use Facebook Live for Business: A Step-by-step Guide.

How to Manage Facebook Ad Frequency

Jon Loomer

A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution.

A Short Reference of Facebook One-Sheeter Guides

Jon Loomer

Advertising on Facebook and Instagram involves details which can seem complicated. Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. Facebook Ad Frequency.

Facebook’s fake news battle in Canada

Sherrilynne Starkie

Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.

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How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Add the Base Facebook Pixel. Facebook Pixel Masterclass.

Facebook Launches WhatsApp Pay in Brazil

Social Media Today

Facebook is taking the next steps in its eCommerce push by bringing WhatsApp Pay to the Brazilian market

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. What is Facebook Messenger?

The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?

Off-Facebook Activity Launching October 1st

Ignite Social Media

Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Source: Facebook. Off-Facebook Implications for Marketers.

Facebook Ads Automatic Translation Feature

Jon Loomer

This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.

Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.

The Ultimate Guide to Facebook Analytics

Later

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Table of Contents: Facebook Analytics: What They Are and How to Access Them. Facebook Analytics: What They Are and How to Access Them.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23

How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads.

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Why Facebook Breeds Voyeurism

Ari Herzog

Rachel Jonat joined Facebook in 2006. ” “I’d rather give up the 189 Facebook friends, the majority of whom I don’t have or want the phone number of, and focus on the people near and dear to me.” And, I know several people my age who never created a Facebook account.