INDUSTRY INSIGHTS YOUR PEERS ARE READING
Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently. MORE
Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger. MORE
There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience. MORE
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. MORE
Facebook is launching its new Facebook Dating tool in Colombia, with a view to an expanded launch in the near future MORE
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy. MORE
Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice. REPORT. Sherrilynne Starkie. Owner. items . MORE
Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. How to Use Facebook Location Targeting. MORE
Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” What Is the Facebook Attribution Tool? MORE
Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content MORE
Facebook has been more volatile lately, and for many advertisers, it’s difficult to pinpoint what’s causing the mixed results. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. MORE
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing? MORE
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog. MORE
Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers MORE
Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger? MORE
Dynamic product ads are critical to having a successful Facebook marketing holiday season. Dynamic Product Ads, or DPAs, are truly one of the most effective tools in a Facebook marketer’s toolbox. MORE
This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Facebook growth continues to slow. MORE
Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. How to use Facebook Saved Audiences. Many advertisers may have been operating under the false assumption that a Saved Audience is made up only of Facebook users. MORE
Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Facebook first announced Marketplace in October of 2016. ” Consider Marketplace Facebook’s response to Craigslist. Facebook Ads for Marketplace. MORE
In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook calls out these options when highlighting the source. MORE
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides. MORE
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook. MORE
A hacker group claims to have data from over 120 million Facebook accounts, including private messages and personal information MORE
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. MORE
Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. MORE
Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Rethinking Facebook Marketing. MORE
Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page. MORE
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed. MORE
Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. We can use these to compare audience sizes on Instagram and Facebook. Accessing Audience Sizes: Instagram and Facebook. MORE
Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options. MORE
I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined. MORE
It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Facebook have also introduced themes based on the time of year. MORE
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases. MORE
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . MORE
Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Facebook’s optimization is quirky. MORE
Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. Interested in learning more about Facebook’s Business Manager? MORE
Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads MORE
Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It should be included as part of all Facebook campaigns. Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space. MORE
During the past year, I experimented with a Facebook Messenger bot. This isn’t meant to be an indictment on Facebook Messenger bots. Let’s take a closer look at how I was using my Facebook Messenger bot and why I ultimately disconnected it… My Bot. MORE
While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life. MORE
If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? MORE
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. MORE
I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics. MORE
Facebook Related Topics Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.
Sherrilynne Starkie
NOVEMBER 1, 2018
This week’s Top 5 must-know news for marketing, communications and PR professionals includes new social functions for Vimeo, Facebook’s growth trends, Twitter and retweets, Pinterest users and fun emojis. Facebook growth continues to slow.
Social Media Today
SEPTEMBER 21, 2018
Facebook is launching its new Facebook Dating tool in Colombia, with a view to an expanded launch in the near future
Jon Loomer
OCTOBER 30, 2018
Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” What Is the Facebook Attribution Tool?
Sherrilynne Starkie
JUNE 29, 2018
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.
Harp Interactive
JUNE 13, 2018
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.
Social Media Today
OCTOBER 19, 2018
Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content
Sherrilynne Starkie
JULY 10, 2018
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.
Social Media Today
SEPTEMBER 27, 2018
Facebook has officially announced the launch of ads in Facebook Stories, with Messenger Stories coming soon
Jon Loomer
SEPTEMBER 20, 2018
Facebook’s removal of Partner Category targeting options has been a topic for some months now. However, Facebook recently sent out an email to advertisers, warning them that they may have campaigns using these now-defunct targeting options.
Sherrilynne Starkie
AUGUST 7, 2018
Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Rethinking Facebook Marketing.
Jon Loomer
APRIL 18, 2018
I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.
Social Media Today
SEPTEMBER 20, 2018
Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.
Jon Loomer
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?
Sherrilynne Starkie
OCTOBER 25, 2018
Facebook launches Messenger 4. Facebook is rolling out a new, simplified version of Messenger: Messenger 4. It should be included as part of all Facebook campaigns. Evidence that YouTube is feeling the pinch from Facebook’s competition in the video ad space.
Social Media Today
NOVEMBER 6, 2018
Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads
Jon Loomer
NOVEMBER 4, 2018
During the past year, I experimented with a Facebook Messenger bot. This isn’t meant to be an indictment on Facebook Messenger bots. Let’s take a closer look at how I was using my Facebook Messenger bot and why I ultimately disconnected it… My Bot.
Harp Interactive
MAY 15, 2018
If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?
Sherrilynne Starkie
JANUARY 4, 2018
Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice. REPORT. Sherrilynne Starkie. Owner. items .
Pam Moore
OCTOBER 9, 2017
Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger?
agora pulse
NOVEMBER 1, 2018
It’s no surprise that video is a popular format of content on Facebook. It seems that every other post on Facebook is a video and with the launch of Watch , Facebook continues to push video content front and center. Facebook have also introduced themes based on the time of year.
Jon Loomer
AUGUST 29, 2018
Facebook Location Targeting options can provide powerful methods to reach specific users in certain areas. However, as Facebook has created additional options, advertisers may be confused about how to take complete advantage of these features. How to Use Facebook Location Targeting.
Jon Loomer
MARCH 28, 2018
In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook calls out these options when highlighting the source.
Jon Loomer
OCTOBER 23, 2018
Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. How to use Facebook Saved Audiences. Many advertisers may have been operating under the false assumption that a Saved Audience is made up only of Facebook users.
Jon Loomer
FEBRUARY 27, 2018
Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Facebook first announced Marketplace in October of 2016. ” Consider Marketplace Facebook’s response to Craigslist. Facebook Ads for Marketplace.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.
Jon Loomer
OCTOBER 10, 2018
Dynamic product ads are critical to having a successful Facebook marketing holiday season. Dynamic Product Ads, or DPAs, are truly one of the most effective tools in a Facebook marketer’s toolbox.
Social Media Today
NOVEMBER 3, 2018
A hacker group claims to have data from over 120 million Facebook accounts, including private messages and personal information
Jon Loomer
JUNE 20, 2018
Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. Interested in learning more about Facebook’s Business Manager?
Sherrilynne Starkie
AUGUST 18, 2014
Facebook users will have seen prompts to download the standalone Facebook Messenger app to their phones since April. Messages have removed from the Facebook mobile app. Facebook says that shift will allow both mobile applications to work more efficiently.
Webbiquity SMM
MARCH 13, 2018
Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.
Pam Moore
MARCH 18, 2018
Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger.
Jon Loomer
OCTOBER 25, 2018
Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Facebook’s optimization is quirky.
Jon Loomer
JULY 21, 2018
I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined.
Jon Loomer
AUGUST 22, 2018
There is a need to sometimes limit the audience of people who see your Facebook posts (or page!). While it’s counter to the standard “more reach, please” attitude of most Facebook marketers, occasionally there are circumstances that require you to restrict your Facebook audience.
Sherrilynne Starkie
MAY 28, 2013
Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content.
Pam Moore
AUGUST 2, 2017
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .
Jon Loomer
SEPTEMBER 11, 2018
Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. We can use these to compare audience sizes on Instagram and Facebook. Accessing Audience Sizes: Instagram and Facebook.
SocMed Sean
JUNE 25, 2013
While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.
Pam Moore
DECEMBER 19, 2017
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day.
Webbiquity SMM
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.
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