Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

Buh bye Facebook “Explore Feed”

Janet Fouts

In their announcement , Facebook said that recent changes to the newsfeed to “prioritize meaningful social interactions” addresses feedback from users that they wanted to see more from friends and family and less from brands. What does this mean for Facebook users? Faceboo

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17 Stellar Stats and Facts for Facebook Fans

Webbiquity SMM

Facebook is, for marketers of all types, the social network that can’t be ignored. From the business side, long gone are the days when Facebook was looked at as only suitable for brands, bands, and bars. Even defense contractor Lockheed Martin has a Facebook page.

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

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Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. Ofer special Facebook-only information or discounts.

Facebook Responds: No More Partner Categories Targeting

Jon Loomer

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook calls out these options when highlighting the source.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

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Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Facebook stopped allowing users to customize these elements when you post on your page a while ago. Facebook did give us a fix though, and it’s fairly simple.

[Answered] Moving Facebook Photos In A Group Into Different Albums

SocMed Sean

One of the most common questions that I get via direct message, comments, or tweets is related to a post a published a while back about moving and organizing Facebook photos into different albums. Facebook just hasn’t extended this feature to Groups at this time.

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Remove a page from Facebook Business Manager

Janet Fouts

You want to remove your page from Facebook business manager? Facebook Social Media Networks Social Media Tips and Tricks Facebook pageHere's how to do it!

Facebook Messenger Chatbots for Business: What You Need to Know in 2018

Pam Moore

Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger.

Top five: Facebook continues towards world domination

Sherrilynne Starkie

Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice. REPORT. Sherrilynne Starkie. Owner. items .

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. What is Facebook Messenger?

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Pam Moore

Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger?

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day.

New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Facebook first announced Marketplace in October of 2016. ” Consider Marketplace Facebook’s response to Craigslist. Facebook Ads for Marketplace.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.

Facebook scandal: The dawn of a new era in social media marketing?

Sherrilynne Starkie

Facebook’s so-called data breach is dominating news cycles, and the story is making people more aware of how the social network uses their data. Of course, this wasn’t exactly a data breach, because users have willingly agreed to allow Facebook to access and sell their data.

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

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How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

My Reaction To Facebook Reactions

SocMed Sean

The end-all-be-all-amazing-wonderous-supercalifragiliticexpialousdocius Facebook reactions. And it seems like everyone has their opinion on which reactions Facebook forgot. You see…Facebook reactions are just another gimmick.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What does Facebook owe you? .

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Two Strategies to Scale Your Facebook Ads

Jon Loomer

If you ask a dozen different Facebook advertising experts how to properly scale accounts, you’ll no doubt receive a dozen different answers. The post Two Strategies to Scale Your Facebook Ads appeared first on Jon Loomer Digital.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

Facebook Live Updates for Facebook Mentions

SocialTimes Facebook

Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Facebook Mentions users: What are your thoughts on these updates?

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Facebook Adds More New Tools to Facebook Stories, Including an AR Drawing Tool

Social Media Today

Facebook's adding some new tools to Facebook Stories as it continues to push ahead with the option

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The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook announced it’s testing new ‘Trust Indicators’.

Facebook Ads Research Tool: Test and Learn

Jon Loomer

Facebook is rolling out a new tool called Test and Learn for Facebook advertisers. To guide you, Facebook asks “What question do you want to answer?” The difference: This test utilizes Facebook’s Conversion Lift measurement.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Now, for the first time in Ottawa, marketing and communications pros can prepare for both of these exams by taking the Facebook Marketing Foundations course offered by TRUEdotACADEMY.

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[Answered] How Do I Download My Facebook Data After The Cambridge Analytica Hack?

SocMed Sean

As I discussed in my last post, there is a lot of fervor right now about the security of Facebook data. Some folks are threatening to quit Facebook completely, while other (myself included) are just working to remind people that on Facebook, we are the product.

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. The way Facebook reports organic reach will change. Facebook says 10 people commented on a post?

How Your Business Can Survive the 2018 “Facebook Apocalypse”

agora pulse

It’s a Facebook Apocalypse! Freakouts aside, if you’ve been following all the chaos since Mark Zuckerberg made his announcement about sweeping changes to the News Feed, you might assume that Facebook is no longer a place for businesses. (At Facebook Groups.

Do Americans Trust Facebook?

The Realtime Report

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook.

Journalism 101, Facebook-Style

SocialTimes Facebook

Facebook last week launched a series of online courses for journalists via its Blueprint global training program. In the coming weeks, we will also commence a series of webinars on the site, which will be tailored to journalists who are both new and old to Facebook.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23