Facebook Launches Facebook Dating in Europe

Social Media Today

Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option

The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

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Trending Sources

Facebook Business Manager: Ad Accounts

Jon Loomer

The foundation of a Facebook Business Manager account is access to ad accounts. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Whenever you use an ad account in Ads Manager, Facebook will display the ad account ID with the name of that ad account.

Facebook Ad Account Creation Limit

Jon Loomer

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit.

Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives.

Facebook is Letting Some Users View Instagram Stories on Facebook

Social Media Today

Facebook has launched a new test which enables some users view Instagram Stories on Facebook

Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram

Social Media Today

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app

How to Set Up Business Verification in Facebook Business Manager

Jon Loomer

We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. Facebook will generate a list of legal businesses that match your submission.

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Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Ignite Social Media

In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. Facebook is also introducing new interactivity to this Messenger merge.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout.

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals.

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Facebook Adds More Ways for Creators to Track and Monetize Their Content on Facebook and Instagram

Social Media Today

Facebook is providing more ways for creators to track and monetize their content via re-posts on Facebook and Instagram

The Importance of the Facebook Pixel

Jon Loomer

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Again, thanks to the Facebook pixel.

How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

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Selling on Facebook: How to Plan for the Holidays

agora pulse

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. If you have (and even if you haven’t), do look at your campaigns and make sure that you’re using strategies dedicated to selling on Facebook.

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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

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Facebook Launches 'Facebook Campus' to Facilitate Connection Among College Students

Social Media Today

Facebook has launched a new, dedicated space for college students called 'Facebook Campus'

Facebook Business Manager: Add Page, Instagram, WhatsApp

Jon Loomer

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more.

Facebook Domain Verification: Link Ownership Control

Jon Loomer

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership.

Facebook Ad Dimensions and Character Limits

Jon Loomer

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. Facebook Instant Articles.

Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

Pam Moore

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. You get confused when you logon to Facebook ad manager.

Facebook Announces 'Shops' for Facebook and Instagram

Social Media Today

Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles

[ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do?

SocMed Sean

If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. My Facebook Page Is Losing Fans And Engagement Is Dropping.

Facebook Campaign Budget Optimization: How It Works

Jon Loomer

Back in 2017, Facebook announced campaign budget optimization. Using campaign budget optimization (also known as CBO), Facebook advertisers set a budget at the campaign level that will then be optimized to distribute across ad sets to favor the highest performers.

Facebook Ad Account Creation Limit

Jon Loomer

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit.

Facebook Pixel Events and Custom Conversions: Best Practices

Jon Loomer

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction.

Which Facebook Ad Objective Should I Choose?

agora pulse

Which Facebook Ad objective should you choose for your Facebook Ad campaigns? Selecting a campaign goal is one of the most challenging parts of setting up Facebook Ads. If you’re new to Facebook Ads, you might be tempted to avoid making a decision and just boost you r posts instead. Yet taking the time to understand Facebook Ad objectives can help you achieve better and more targeted results. Facebook Ad Objectives. What Are Facebook Ad Objectives?

Where Is My Base Facebook Pixel Code?

Jon Loomer

Facebook made a big update to Events Manager recently, and it’s resulted in plenty of confusion. Go here for the Facebook Pixel Event Generator. Learn the Facebook Pixel Basics. Register For Facebook Pixel Basics. Facebook Pixel Basics.

Facebook Lead Ads: A Complete Guide

Jon Loomer

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook defaults with Email and Full Name.

Facebook Image Dimensions: Page, Group, Event

Jon Loomer

Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. Facebook Page Cover Image. The ideal dimensions for your Facebook page cover image are 820×360 pixels. Facebook Page Profile Photo.

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Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper.

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Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. Facebook has shared research that clicks don’t necessarily lead to sales, including information about how “clicky” users are more expensive to target.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition!

How to Create a Facebook Event Custom Audience

Jon Loomer

If you create and promote a Facebook event from your page, it’s important to engage, remind, and re-engage those who showed interest in it. One way to do this is by running ads targeting Facebook event custom audiences. First, let’s talk briefly about Facebook events.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. When to use a Facebook Group.

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years.

Facebook Audience Insights: Research an Audience

Jon Loomer

Targeting strategy is an important aspect of finding Facebook advertising success. Facebook has barely changed it since it was first released, other than taking some functionality away due to privacy concerns. My default view is everyone on Facebook in the United States.

Facebook Custom Conversions: The Ultimate Guide

Jon Loomer

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. Personally, I have doubts about Facebook doing this automatically.

Facebook Merges Messenger With Instagram DMs

Later

Instagram DMs just got a big facelift thanks to a new integration with Facebook Messenger! Thanks to the update, users on Facebook Messenger will be able to reach you on Instagram without needing to download the Instagram app, and vice versa. .

How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. It defaults to Facebook page.