Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

Facebook Update: New Layout for Business Pages

yMarketingMatters

Facebook is making changes (yes, yet again) to Business Pages, with a new design! It’s a more streamlined layout, consistent with your current Facebook Personal Profile and will look the same on desktop and mobile devices, which is important.

Marketers are freaking out about Facebook

Janet Fouts

By now you’ve probably heard the recent announcement from Mark Zuckerberg about engagement on Facebook. It’s not just marketers who are panicking, Facebook stocks dropped nearly 9% on the announcement. Ofer special Facebook-only information or discounts.

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Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook has just rolled out the new Facebook Page Insights to everyone. Facebook defines engagement as including all clicks, not only comments, likes and shares.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. To save something you see on Facebook: From your newsfeed: Click and select Save.

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.

12 Winning Facebook Tactics

Small Business Mavericks

If you are a business on Facebook these days, you know that it is a lot like surfing: If you caught the wave and stayed on top, you are riding high, but if you missed it, you are treading water and looking for the next wave to catch. Fortunately, for those of us who feel like we are doing the doggie paddle, Search Engine Journal just gave us 12 Facebook Tactics Working Right Now. Not all of these are going to be appropriate for every business page on Facebook, but some will.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 71% sales increase from Facebook.

Top five: Facebook continues towards world domination

Sherrilynne Starkie

Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice. REPORT. Sherrilynne Starkie. Owner. items .

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor. Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreach

Google Plus versus Facebook? Really…

Direct Marketing Observations

Is it possible that G+ could actually compete with Facebook? Facebook google social media G It’s hard to actually write that in the title. Check out this infographic from Social Annex , what do you think?

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Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Facebook organic reach for business pages is plummeting. As I noted in a recent post , brands that use Facebook for marketing have seen a sharp drop in organic reach. This is no longer the case – Facebook has moved the goal posts once again and is contributing to this phenomenon.

3 Super Quick Facebook Tips to Increase Fans

yMarketingMatters

Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . type in the name of your Facebook Page. Add a Facebook Like Box to Your Website.

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Facebook Messenger Ads: A Guide

Jon Loomer

Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with customers and potential customers. Facebook recommends this image be 1200 x 628 pixels, or a 1.91:1

Beyond Facebook Insights: Useful Facebook Analytics Tools

Adam Sherk

What are the best third-party tools for advanced Facebook analytics? It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. In this post I’m purposely leaving out comprehensive suites like Radian6 or Lithium and focusing on solutions that are specifically (or at least mostly) geared towards Facebook analytics.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

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Optimizing Facebook Pages for Graph Search?

Janet Fouts

It’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Here’s a link to Facebook’s announcement. Why optimize my Facebook page for Graph Search? and Aren’t we cool we’re on Facebook!!!!!

Now Hear This: Facebook Debuts Live Audio

SocialTimes Facebook

A picture may be worth 1,000 words, but words are still worth something to Facebook. Ip and Radhakrishnan wrote: We know that sometimes publishers want to tell a story on Facebook with words and not video. Readers: What are your initial thoughts on Facebook Live Audio?

Facebook searches for authenticity, will your business page pass muster?

Janet Fouts

Facebook has updated their algorithms. Facebook Social Media Tips and Tricks Facebook FansYou know, the ones that decide if anyone sees your content at all? Here's what you need to know.

Do Americans Trust Facebook?

The Realtime Report

A recent poll reveals how much trust Americans place in Facebook, as compared to Google, the National Security Agency (NSA) and the Internal Revenue Service (IRS). Facebook 5%. Apparently, Americans don’t feel their personal information is very safe with Facebook.

Facebook: Improving Employee Communications?

Waxing UnLyrical

Whether you want to go for coffee, meet a friend or keep yourself posted on your friends’ birthdays, Facebook is where today’s generation updates each other by sharing the minutest details of their lives on the platform. Facebook: Improving Employee Communications?

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. TechCrunch has described Facebook Canvas as “ Instant Ads.” How can you create your own Facebook Canvas ad?

Facebook Followers: Profiles vs Pages

Ari Herzog

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. ” “Plus, having a page means you can take advantage of Facebook ads for promotions.

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on.

Facebook vs Google Infographic

Idaconcpts

Share this on Facebook. Google vs Facebook facebook versus google facebook vs google google facebook infographic google versus facebook google vs facebookContinue reading for an insightful infographic from digitalsurgeons. Click for larger image.).

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Business Pages are getting a completely new design which is more streamlined, consistent with the Facebook Personal Profile.

Facebook Beefing Up Canvas

SocialTimes Facebook

Facebook announced a host of changes and upcoming new features for its Canvas ads, starting with new “brand-oriented marketing objectives.”.

Facebook vs. Google+ [infographic]

Mindjumpers

Tweet Singlegain has compiled this infographic that compares Facebook with Google+. From the very beginning of its launch, there has been much debate whether Google+ will be an actual threat to Facebook’s dominance on the social media scene. Google+ vs Facebook: A Turf War?

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Facebook Changes, Part 2

Ari Herzog

Three weeks ago today I wrote about my Facebook divorce. If you want me to see what’s new with you, either send me a friend request (and I need to know you fairly well to accept that invitation) or enable Facebook following. Media Facebook

Why You Should Unfriend Facebook Friends

Ari Herzog

The average Facebook user in the United States has 229 friends, initiating 3 friend requests every month and accepting 4. Now that my classmates are in a shared Facebook group, it doesn’t make sense to remain inactive friends since we can write announcements and share pictures there.

5 Reasons Your Facebook Contest Failed

Firebelly

Not every Facebook contest is a success. Blog Facebook facebook contests Here are five common reasons why they fail. #1: 1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.

Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. Edgerank , the algorithm Facebook previously used to measure value, is being revised. Facebook Facebook Pages

Facebook, Twitter, Pinterest, and Instagram Demographics

Pamorama

But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Branding Demographics Facebook Instagram Marketing Pinterest Social Media Social Networking Twitter67% of online adults use social networking sites.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K.

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Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. Tips for creating a successful Facebook Page – it starts with each post.

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Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. Because Facebook is the world’s largest network, it is productively beneficial to spend most of my time there.