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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips

Tips 169
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A Facebook Ads Experimentation Guide

Jon Loomer

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Maybe you don’t trust Facebook’s optimization.

Facebook 156
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Big Update to Facebook Ads Lead Forms

Jon Loomer

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. You can watch it here… @jonloomer Big updates for Facebook lead ads forms.

Facebook 142
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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Now, go to ChatGPT and enter the following prompt: Generate Facebook pixel event code for a purchase based on the following information: – PRODUCT: [Your Product Name].

Eventful 141
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Tips for Managing Your Friend Settings on Facebook

SocMed Sean

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook.

Tips 206
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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities.

Examples 207
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How do I write a review on Facebook?

SocMed Sean

Are you interested in leaving a review for a business, product, or service on Facebook? The post How do I write a review on Facebook? Blogs Facebook Social Media blog social social media tipsHere are some things you need to know and the steps to follow.

Review 207
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Facebook Ads and Audience Saturation

Jon Loomer

If you’ve noticed a drop in performance for a Facebook ad set, it may be due to audience saturation. The post Facebook Ads and Audience Saturation appeared first on Jon Loomer Digital.

Facebook 120
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Surprise Facebook Ads Conversions

Jon Loomer

When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. Maybe you’re running a campaign for blog traffic.

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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

So, I jumped into ChatGPT with the goal of having it develop a Facebook ads strategy for me. You can’t just ask it to generate a Facebook ads strategy without helping it understand what you’re trying to do.

Strategy 148
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How Often Should You Update Facebook Ad Creative?

Jon Loomer

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. This gives Facebook the option to reach new people.

CPA 113
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HOW TO REMOVE YOUR FACEBOOK PAGE FROM FACEBOOK BUSINESS MANAGER OR BUSINESS SUITE

Social Media with Romona

In 2018, I created a video, “How Do I Remove My Facebook Page from Facebook Business Manager? Step-by-Step Facebook Tutorial],” that has gotten over 10,290… Read more.

Class 82
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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created.

Metrics 153
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5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

Review 169
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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads.

B2B 160
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Where Are Facebook Conversion Events Firing?

Jon Loomer

You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. Do you use this feature to view where your Facebook conversions happen?

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Eight Common Facebook Issues And Steps To Resolve Them

SocMed Sean

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. It’s a consistent issue on the Facebook mobile app.

Issues 207
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10 Facebook Website Custom Audience Strategies

Jon Loomer

The post 10 Facebook Website Custom Audience Strategies appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook Ad Targeting Facebook Ads How To Facebook Advertising Facebook Custom Events Facebook Pixel Facebook Standard Events Facebook Website Custom Audiences

Strategy 151
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How Do I Contact Facebook Support When I Need Help?

SocMed Sean

Have you lost control of your Facebook account and need to contact their customer support? Here are tips on getting Facebook support to pay attention to your request. The post How Do I Contact Facebook Support When I Need Help?

Facebook 130
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Facebook Rolling Out Facebook Articles

Bill Hartzer

Starting today, I noticed that on my personal Facebook account , when logged in, I am no longer able to make a Facebook post. The Facebook Article option is very similar to what you see when you post an Article on LinkedIn.

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10 More Facebook and Facebook Marketplace Terms That You Might Not Know

SocMed Sean

Facebook is a fun resource to use to keep up with friends and family, but sometimes there are phrases and terms in the comments, and in particular, in Facebook Marketplace, that might have you scratching your head. Blogs Facebook Social Media blog social social media tips

Resources 130
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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. How do you monitor your Facebook ads CPM? The post Two Ways to Monitor Facebook Ads CPM appeared first on Jon Loomer Digital.

CPM 120
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Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience.

Facebook 159
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Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.

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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

Trends 149
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My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. But I also want to test what Facebook is doing these days.

Facebook 156
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Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? It’s the Direction Facebook is Heading.

Facebook 130
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New Facebook Ads Feature: Dynamic Experiences

Jon Loomer

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? Facebook will automatically create multiple variations of your ad, showing versions that people are most likely to respond to.

Features 138
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The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

Groups 160
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

Feed 129
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Facebook Launches Facebook Dating in Europe

Social Media Today

Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option

Facebook 166
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How to Create a Video Funnel with Facebook Ads

Jon Loomer

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. I publish one or two Reels to Instagram and Facebook every day. jonloomer Here’s how to create a powerful video funnel with Facebook ads.

Video 123
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Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout.

Metrics 183
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Facebook Ads on a Budget

Jon Loomer

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. How do you find success with Facebook ads while managing a tight budget? The post Facebook Ads on a Budget appeared first on Jon Loomer Digital.

Facebook 156
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The Proper Setup to Manage Facebook Ads for Clients

Jon Loomer

Creating new ad accounts seems to be one of those actions that can create flags within Facebook’s systems. Beginning about a year ago, Facebook put an emphasis on cracking down on violators. jonloomer If you manage Facebook ads for clients, set it up this way.

Facebook 131
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Importance of the Facebook Conversions API

Jon Loomer

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API?

API 140
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Facebook Ads: It Depends

Jon Loomer

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. The post Facebook Ads: It Depends appeared first on Jon Loomer Digital.

CPM 130
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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. Facebook will receive one.

Report 129
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Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. While this specifically impacts housing, Facebook will be removing Special Ad Audiences for all Special Ad Categories.

API 153
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How to Determine Your Facebook Ads Budget

Jon Loomer

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is the period of time once your ad set is published (or you make a significant change ) when Facebook is learning from the actions that happen.

How To 135
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Facebook Removed Thousands of Detailed Targeting Options

Jon Loomer

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. Facebook tends to do a pretty good job of providing related suggestions that you may not have considered.

Facebook 157
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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). Facebook has said that nothing will actually change.

Campaign 139
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Pin Campaigns in Facebook Ads Manager

Jon Loomer

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. And here’s a video I created about this feature… @jonloomer You can now pin campaigns, ad sets, or ads to the top of Facebook Ads Manager.

Campaign 111