A Facebook Ads Experimentation Guide

Jon Loomer

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Maybe you don’t trust Facebook’s optimization.

Surprise Facebook Ads Conversions

Jon Loomer

When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. Maybe you’re running a campaign for blog traffic.


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Social Media with Romona

In 2018, I created a video, “How Do I Remove My Facebook Page from Facebook Business Manager? Step-by-Step Facebook Tutorial],” that has gotten over 10,290… Read more.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Instead, Facebook was merely a destination.

What Do the Different Symbols and Icons Mean in Facebook Messenger?

SocMed Sean

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar.

Eight Common Facebook Issues And Steps To Resolve Them

SocMed Sean

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. It’s a consistent issue on the Facebook mobile app.

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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created.

10 Facebook Website Custom Audience Strategies

Jon Loomer

The post 10 Facebook Website Custom Audience Strategies appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook Ad Targeting Facebook Ads How To Facebook Advertising Facebook Custom Events Facebook Pixel Facebook Standard Events Facebook Website Custom Audiences

Facebook Ads on a Budget

Jon Loomer

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. How do you find success with Facebook ads while managing a tight budget? The post Facebook Ads on a Budget appeared first on Jon Loomer Digital.

Success Metrics for Facebook Instant Experience Ads

Jon Loomer

Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” It’s been around long enough for Facebook to develop this further.

Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. Facebook will receive one.

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My Next Facebook Ads Experiment

Jon Loomer

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. But I also want to test what Facebook is doing these days.

Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience.

Why You Should Use the Facebook Pixel Helper Chrome Extension

Jon Loomer

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension.

Facebook Removed Thousands of Detailed Targeting Options

Jon Loomer

Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. Facebook tends to do a pretty good job of providing related suggestions that you may not have considered.

Importance of the Facebook Conversions API

Jon Loomer

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API?

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ODAX: Facebook Simplifies Campaign Objectives

Jon Loomer

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). Facebook has said that nothing will actually change.

Understanding Facebook View-Through Conversions

Jon Loomer

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ).

Facebook Ads: It Depends

Jon Loomer

The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. The post Facebook Ads: It Depends appeared first on Jon Loomer Digital.

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How to Choose Facebook Ad Placements

Jon Loomer

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. If you trust how Facebook optimizes and shows your ads, just leave it be. Facebook wants to get you clicks.

How To 133

Facebook Event Parameters for Granular Reporting and Targeting

Jon Loomer

It’s the Facebook event parameters that provide the power of granular reporting and targeting. Standard events will typically fire on a button click or load of a specific page to notify Facebook that an action like a purchase, registration, search, or lead has occurred.

How the Facebook Ad Auction Works

Jon Loomer

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? What strategies do you follow to win Facebook ad auctions? The post How the Facebook Ad Auction Works appeared first on Jon Loomer Digital.

5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

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Facebook Ads Non-Discrimination Compliance

Jon Loomer

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools.

Video Breakdowns Provide Important Context for Facebook Ads Actions

Jon Loomer

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.

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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

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Custom Facebook Web Events That I Use

Jon Loomer

If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. Web events are actions that Facebook tracks so that you can see them in your reporting, optimize for the action, or even target the people who performed them.

Facebook Launches Facebook Dating in Europe

Social Media Today

Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option

How to Use Facebook Lookalike Expansion

Jon Loomer

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience.

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The Day Facebook Broke

Jon Loomer

Facebook went down today, along with Instagram and Whatsapp. Facebook drives traffic and revenue that you rely on. They go to your Facebook page or Instagram account. Facebook ads to promote a client’s product were put on pause. But it’s not just Facebook.

Catalog Custom Audiences: Target Facebook Ads Based on Catalog Engagement

Jon Loomer

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”.

Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese.

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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check.

How I Use Facebook Custom Conversions for Reporting and Optimization

Jon Loomer

I wrote recently about the role of custom conversions in your Facebook advertising. First, I’m not sure if this is intentional by Facebook, but I’ve found that some custom events don’t appear in the list for adding columns.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.

Facebook Ads Performance Related to iOS 14

Jon Loomer

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook does attempt to fill in the gaps with modeling.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

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Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. Facebook Engagement Custom Audiences.

The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

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The Imperfection of Facebook Ads Frequency Capping

Jon Loomer

Facebook doesn’t enforce a strict cap. My goal is to reach all or most of my Facebook page followers with a single ad. Facebook isn’t clear why, but they won’t always strictly enforce these caps. Facebook Stories (Mobile App): 1.00.