Facebook Announces May Launch Date for Facebook News in Germany

Social Media Today

Facebook has announced the next expansion of its dedicated news tab

News 134

Facebook Launches Facebook Dating in Europe

Social Media Today

Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option


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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

Trends 145

The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

Groups 136

Facebook Begins Rolling Out 'Facebook News' in UK

Social Media Today

Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK

News 154

Facebook Advertising Audiences and iOS 14

Jon Loomer

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. My belief is that Facebook isn’t fully clear yet what the full impact will be.

Facebook Business Manager: Ad Accounts

Jon Loomer

The foundation of a Facebook Business Manager account is access to ad accounts. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Whenever you use an ad account in Ads Manager, Facebook will display the ad account ID with the name of that ad account.

What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages.

Facebook Ads Attribution and iOS 14

Jon Loomer

When iOS 14 goes live and users begin acting on prompts related to sharing their data, Facebook advertisers are likely to see a drop in conversion reporting. How does Facebook decide what appears in the results column? It seems Facebook isn’t even sure.

Facebook is Letting Some Users View Instagram Stories on Facebook

Social Media Today

Facebook has launched a new test which enables some users view Instagram Stories on Facebook

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.

Facebook Pages Redesign; What Brands Should Expect

Ignite Social Media

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. Feel free to connect with our team if you need help with your Facebook Page.

Brands 135

Facebook's Removing its Free Access Option for Facebook Workplace

Social Media Today

With more users signing up to its enterprise platform, Facebook is now removing its free access option for Workplace

Facebook Eliminates 28-Day Attribution Window

Jon Loomer

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives.

Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

Feed 129

Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram

Social Media Today

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app

Facebook Will Launch Facebook News in the UK in January

Social Media Today

Facebook has announced that its dedicated News tab is coming to users in the UK in January

News 159

Facebook Launches 'Facebook Campus' to Facilitate Connection Among College Students

Social Media Today

Facebook has launched a new, dedicated space for college students called 'Facebook Campus'

Facebook Ad Account Creation Limit

Jon Loomer

I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit.

Facebook May Soon Enable Users to Share their Instagram Reels to Facebook Watch

Social Media Today

Facebook's testing a new option which would enable Instagram Reels creators to gain more audience by sharing their Reels to Facebook Watch

iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. What concerns me is how Facebook is clearly concerned. Facebook’s Reaction.

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Ignite Social Media

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals.

Groups 138

How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.

Cost 162

Facebook Pixel Events: An Introduction

Jon Loomer

The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.

Facebook's Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?

Social Media Today

Facebook recently announced that it's launching a new test that will de-emphasize political content. What will that mean for marketers

The Ultimate Guide to Facebook Stories in 2021


Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Contents: Why Use Facebook Stories for Business.

Facebook Ad Objectives

Ignite Social Media

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. Facebook has shared research that clicks don’t necessarily lead to sales, including information about how “clicky” users are more expensive to target.

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper.

Feed 131

Facebook Announces 'Shops' for Facebook and Instagram

Social Media Today

Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition!

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. When to use a Facebook Group.

Groups 131

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years.

Facebook Provides Tips on Maximizing Lead Generation via Facebook Posts and Ads

Social Media Today

Facebook has provided some new tips to help businesses maximize their lead generation efforts

Tips 171

Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

Pam Moore

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. You get confused when you logon to Facebook ad manager.

The Importance of the Facebook Pixel

Jon Loomer

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Again, thanks to the Facebook pixel.

Facebook Provides Tips on How to Maximize Paid Online Events

Social Media Today

Facebook has shared a new overview of how to maximize its paid online events tools, and some notes on coming features

Facebook is Reportedly Developing its Own Clubhouse Clone

Social Media Today

In news that will surprise no one, Facebook is reportedly developing its own audio connection platform

Report 171