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Facebook has announced the next expansion of its dedicated news tab MORE
Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. MORE
Facebook is testing out a new 'green screen' creation option within Facebook Stories MORE
Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking. Facebook’s actions have been largely reactionary, and we should expect many changes and adjustments as we go. MORE
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user. MORE
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. Facebook has shared research that clicks don’t necessarily lead to sales, including information about how “clicky” users are more expensive to target. MORE
Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option MORE
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog. MORE
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you. MORE
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition! MORE
Facebook has launched a new test which enables some users view Instagram Stories on Facebook MORE
When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing! Optimize Your Facebook Tabs. First, you need some information: Go to your companies’ Facebook “Insight&# s page. MORE
Facebook purchased the virtual reality company Oculus in 2014. Since then, Facebook has focused on pushing VR forward and expanding its reach into the world of simulated entertainment. MORE
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years. MORE
Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. MORE
The US Government is right to be pushing Facebook to take a closer look at its systems MORE
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. MORE
This could be a new way to spark a different kind of engagement with the format MORE
Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles MORE
Facebook CEO Mark Zuckerberg hosted a Facebook audio rooms today as a test of the new option MORE
Facebook has launched a new, dedicated space for college students called 'Facebook Campus' MORE
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout. MORE
Facebook recently added a new option to add in a time in the playback within your Facebook video embeds MORE
Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. MORE
The update could provide a big boost for Facebook's broader eCommerce efforts MORE
Facebook Reach is one of the most important social media KPIs when it comes to measuring the success and engagement of Facebook pages or posts. However, Facebook offers a lot of different kinds of reach that can be measured and improved in different ways. MORE
The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code. MORE
Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK MORE
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. When to use a Facebook Group. MORE
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages. MORE
I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit. MORE
Facebook's adding a new option to create Facebook promotions within its WhatsApp Business tools MORE
The foundation of a Facebook Business Manager account is access to ad accounts. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Whenever you use an ad account in Ads Manager, Facebook will display the ad account ID with the name of that ad account. MORE
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases. MORE
If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Facebook Advertising Audiences and iOS 14. MORE
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales. MORE
Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app MORE
Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. My belief is that Facebook isn’t fully clear yet what the full impact will be. MORE
With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. MORE
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats. MORE
One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital. MORE
If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing MORE
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper. MORE
Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. The Update to Facebook Documentation. Facebook documentation has been updated to reflect a softer handling of changes to your event ranking. MORE
Facebook Related Topics 
Jon Loomer
JULY 26, 2021
One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The post Campaign Optimization Using Non-Prioritized Facebook Events appeared first on Jon Loomer Digital.
Ignite Social Media
DECEMBER 7, 2020
Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.
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Social Media Today
MARCH 22, 2021
Facebook is testing out a new 'green screen' creation option within Facebook Stories
Ignite Social Media
AUGUST 31, 2020
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.
Harp Interactive
JUNE 13, 2018
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.
Social Media Today
OCTOBER 21, 2020
Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option
Social Media Today
MAY 19, 2020
Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.
Social Media Today
JULY 14, 2021
The update could provide a big boost for Facebook's broader eCommerce efforts
Social Media Today
MARCH 1, 2021
Facebook has announced the next expansion of its dedicated news tab
Sherrilynne Starkie
APRIL 4, 2019
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout.
Social Media Today
JUNE 15, 2021
Facebook CEO Mark Zuckerberg hosted a Facebook audio rooms today as a test of the new option
Ignite Social Media
JANUARY 5, 2021
If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages.
Social Media Today
SEPTEMBER 4, 2020
Facebook has launched a new test which enables some users view Instagram Stories on Facebook
Social Media Today
SEPTEMBER 10, 2020
Facebook has launched a new, dedicated space for college students called 'Facebook Campus'
Social Media Today
JUNE 18, 2021
This could be a new way to spark a different kind of engagement with the format
Social Media Today
MAY 28, 2021
Facebook recently added a new option to add in a time in the playback within your Facebook video embeds
Jon Loomer
NOVEMBER 12, 2020
The foundation of a Facebook Business Manager account is access to ad accounts. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Whenever you use an ad account in Ads Manager, Facebook will display the ad account ID with the name of that ad account.
Ignite Social Media
APRIL 30, 2020
Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year.
Jon Loomer
APRIL 5, 2021
Facebook established Aggregated Event Measurement, the 8-event limit, and other protocols in response to iOS 14 and privacy rules related to tracking. Facebook’s actions have been largely reactionary, and we should expect many changes and adjustments as we go.
Social Media Today
JANUARY 25, 2021
Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK
Jon Loomer
JULY 26, 2021
Well, Facebook appears to have made a change here — at least a change that is reflected in their own documentation. The Update to Facebook Documentation. Facebook documentation has been updated to reflect a softer handling of changes to your event ranking.
Social Media Today
APRIL 28, 2021
Facebook's adding a new option to create Facebook promotions within its WhatsApp Business tools
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper.
Social Media Today
JULY 17, 2021
The US Government is right to be pushing Facebook to take a closer look at its systems
Socialmedia.biz
JULY 2, 2021
Facebook purchased the virtual reality company Oculus in 2014. Since then, Facebook has focused on pushing VR forward and expanding its reach into the world of simulated entertainment.
Social Media Today
SEPTEMBER 17, 2020
Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app
Pam Moore
AUGUST 2, 2017
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales.
Ignite Social Media
JANUARY 28, 2019
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. Facebook has shared research that clicks don’t necessarily lead to sales, including information about how “clicky” users are more expensive to target.
Pam Moore
DECEMBER 19, 2017
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition!
Harp Interactive
SEPTEMBER 28, 2010
When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing! Optimize Your Facebook Tabs. First, you need some information: Go to your companies’ Facebook “Insight&# s page.
Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years.
Jon Loomer
SEPTEMBER 30, 2020
Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives.
Pam Moore
JUNE 2, 2017
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. When to use a Facebook Group.
Ignite Social Media
SEPTEMBER 9, 2020
Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals.
Sherrilynne Starkie
JULY 10, 2018
In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.
Jon Loomer
JANUARY 28, 2021
Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. My belief is that Facebook isn’t fully clear yet what the full impact will be.
Harp Interactive
MAY 15, 2018
If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing
Ignite Social Media
AUGUST 17, 2020
With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram.
Jon Loomer
OCTOBER 20, 2020
I get a lot of questions related to problems creating Facebook ad accounts. How do you create a new Facebook ad account? Why can’t you create a new Facebook ad account? If you’re running into issues, you may have run into your Facebook ad account creation limit.
Quintly
NOVEMBER 6, 2020
Facebook Reach is one of the most important social media KPIs when it comes to measuring the success and engagement of Facebook pages or posts. However, Facebook offers a lot of different kinds of reach that can be measured and improved in different ways.
Jon Loomer
MARCH 25, 2021
If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Facebook Advertising Audiences and iOS 14.
Jon Loomer
SEPTEMBER 8, 2020
The Facebook pixel allows advertisers to better track, optimize, and target. To make the most of the pixel, you need to utilize Facebook pixel events on your website. This post is your introduction to Facebook pixel events. First: The Base Facebook Pixel Code.
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