Expert insights. Personalized for you.
Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Source: Facebook. Off-Facebook Implications for Marketers. MORE
Usually, I have the pleasure of writing about new Facebook Advertising features. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. Here is Facebook’s update message from the help center: What This Means. MORE
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. MORE
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy. MORE
This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform. MORE
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform. MORE
I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. I reached out to Facebook to get some more information. MORE
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing? MORE
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog. MORE
Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. Facebook will figure that out for you. Well, it’s Facebook voodoo magic, I guess. MORE
Advertising on Facebook and Instagram involves details which can seem complicated. Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. Facebook Ad Frequency. MORE
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad? MORE
If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Facebook Ads and Organic Distribution. MORE
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. As of this writing, Facebook has four primary location targets available. MORE
Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts MORE
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook. MORE
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. MORE
One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads. MORE
Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. MORE
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed. MORE
There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. Facebook Canvas. Facebook lead forms. Facebook Marketplace. MORE
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. MORE
This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature. MORE
I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side. MORE
Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Learn more about how to master the Facebook pixel for 2019 in my upcoming training. MORE
Facebook has released an advertising feature for e-commerce companies that allows them to show different formats and creative to people based on what they’re most likely to respond to. It’s called Facebook Dynamic Formats and Ad Creative. MORE
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side. MORE
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group. MORE
You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them. MORE
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency. MORE
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution. MORE
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . MORE
Facebook Ads Manager and Ads Reporting have seemingly every metric possible. You can now create custom metrics inside Facebook Ads Reporting. First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager. MORE
Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. Facebook is missing a golden opportunity. It’s actually a question I’ve posed to Facebook. MORE
Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. MORE
Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! His Facebook Facts. And, it’s essential to restoring Facebook’s good reputation. MORE
Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition. MORE
Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.” MORE
This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform. MORE
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. MORE
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency. MORE
Facebook Related Topics Jon Loomer
JANUARY 22, 2020
Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Facebook ads are distributed based on an auction system. Facebook considers anything over 20-percent to be high competition.
Sherrilynne Starkie
APRIL 4, 2019
If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. Get a Facebook PRO Partner on your side.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jon Loomer
AUGUST 12, 2019
I recently spotted a “Facebook Search” option within placements when creating a Facebook ads campaign. Facebook Search ads could be a really big deal, depending upon how they’re rolled out. I reached out to Facebook to get some more information.
Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.
Jon Loomer
DECEMBER 1, 2019
This process just became a lot easier with Facebook’s new automatic translation feature. For the past couple of years now, advertisers have been able to create copy variations by language using Facebook’s language optimization feature.
Jon Loomer
AUGUST 9, 2019
I’m an old guy when it comes to Facebook advertising. As a result, I think I know Facebook’s advertising policies pretty well. I don’t test Facebook’s policies or push the limits. I do all I can to follow the rules and stay on Facebook’s good side.
Ignite Social Media
JANUARY 28, 2019
Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. With traffic as your objective, you can create ads that send people to a destination on or off the Facebook platform.
Jon Loomer
JANUARY 21, 2020
One of a Facebook advertiser’s primary goals is to generate quality leads. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. Facebook will then show your ads to people most likely to generate leads.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.
Ignite Social Media
AUGUST 5, 2019
Beginning August 19, your Facebook News Feed will look a little different. As a follow up to their announcements at F8 earlier this year, Facebook is making moves to give users a new design that’s “simpler, faster, more immersive and puts your communities at the center.”
Jon Loomer
APRIL 24, 2019
A few days ago, I wrote about Facebook’s new Event Setup Tool that simplifies adding pixel events to your website. This is a huge development because Facebook pixel events aren’t fully utilized by marketers as they should be. Facebook Analytics. Facebook Attribution.
Ignite Social Media
MARCH 7, 2019
Facebook will soon allow users to see more information in the “Why Am I Seeing This Ad?” The update includes showing users whether they are part of a custom audience, and if so, who uploaded their data to Facebook to create the custom audience. Facebook Ad Transparency.
Ignite Social Media
MAY 3, 2019
This week, Facebook held its annual developers conference to announce the road map for their suite of products and platforms. The focus of the F8 announcements supported this statement and how Facebook is building a more privacy-focused social platform.
Jon Loomer
NOVEMBER 12, 2019
Today, let’s take a closer look at this as it relates to Facebook lead ads. When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. Facebook is missing a golden opportunity. It’s actually a question I’ve posed to Facebook.
Sherrilynne Starkie
JANUARY 28, 2019
Last week, the Wall Street Journal , arguably one of the highest profile news organizations in the world, published an article by Facebook CEO Mark Zuckerberg, and not before time! His Facebook Facts. And, it’s essential to restoring Facebook’s good reputation.
Ignite Social Media
SEPTEMBER 30, 2019
Source: Facebook. The off-Facebook Activity tool , also known as “Clear History”, will be launching in the United States on October 1 st. What is Off-Facebook Activity? Source: Facebook. Off-Facebook Implications for Marketers.
Jon Loomer
JANUARY 8, 2020
You recently started a Facebook ads campaign. When you first start (or make a significant edit to) an ad set, Facebook has to learn how to best distribute your ads. As more people see your ads, Facebook learns about what types of people engage with, ignore, or react negatively to them.
Jon Loomer
FEBRUARY 10, 2019
There are several variations of “clicks” found within your Facebook ad reports. Do you know the difference between Facebook clicks? Facebook has improved significantly in this area. Facebook Canvas. Facebook lead forms. Facebook Marketplace.
Pam Moore
JANUARY 30, 2018
Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.
Jon Loomer
JANUARY 12, 2020
Facebook first started rolling out the ability to customize ad creative by placement more than two years ago. The biggest update is the ability to customize creative for an existing Facebook post. Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed.
Pam Moore
AUGUST 2, 2017
Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .
Pam Moore
DECEMBER 19, 2017
Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day.
Pam Moore
JUNE 2, 2017
Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.
Harp Interactive
JUNE 13, 2018
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.
Pam Moore
JANUARY 17, 2018
Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.
Jon Loomer
MAY 28, 2019
Advertising on Facebook and Instagram involves details which can seem complicated. Facebook occasionally releases “one-sheeter” reference documents. Typically, these take the form of a Facebook quick reference guide focused on a specific topic. Facebook Ad Frequency.
Ignite Social Media
SEPTEMBER 4, 2019
Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion.
Jon Loomer
DECEMBER 9, 2019
Facebook is rolling out a new ads feature that will make it easier to reach our intended audience with the best combination of primary text, title, and description using Multiple Text Options. Facebook will figure that out for you. Well, it’s Facebook voodoo magic, I guess.
Jon Loomer
JANUARY 29, 2019
A high Facebook ad frequency is often the culprit when a campaign stops performing. But what exactly is considered “high” Facebook ad frequency, and what can you do to manage it? Last year, Lucas dug into the question of an “ideal” Facebook ad frequency.
Jon Loomer
DECEMBER 17, 2019
Facebook has released an advertising feature for e-commerce companies that allows them to show different formats and creative to people based on what they’re most likely to respond to. It’s called Facebook Dynamic Formats and Ad Creative.
Social Media Today
JANUARY 23, 2020
Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts
Sherrilynne Starkie
FEBRUARY 14, 2019
Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups.
Sherrilynne Starkie
JUNE 29, 2018
Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.
Sherrilynne Starkie
MAY 4, 2019
This week, more than 5,000 developers, creators and entrepreneurs from around the world came together for F8 , Facebook’s annual conference about the future of technology. Facebook announced a new redesign that puts groups first in its attempt to rebuild communities on the platform.
Jon Loomer
APRIL 22, 2019
Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Learn more about how to master the Facebook pixel for 2019 in my upcoming training.
Jon Loomer
MARCH 25, 2019
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. As of this writing, Facebook has four primary location targets available.
Pam Moore
OCTOBER 29, 2017
You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?
Jon Loomer
SEPTEMBER 16, 2019
Facebook Ads Manager and Ads Reporting have seemingly every metric possible. You can now create custom metrics inside Facebook Ads Reporting. First, understand that Facebook Ads Reporting is not the same thing as the base reporting in Facebook Ads Manager.
Jon Loomer
NOVEMBER 18, 2016
I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?
Jon Loomer
OCTOBER 9, 2019
Usually, I have the pleasure of writing about new Facebook Advertising features. Facebook has deprecated the feature allowing for the combination of Lead Forms paired with Instant Experiences. Here is Facebook’s update message from the help center: What This Means.
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