Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads.

Buh bye Facebook “Explore Feed”

Janet Fouts

In their announcement , Facebook said that recent changes to the newsfeed to “prioritize meaningful social interactions” addresses feedback from users that they wanted to see more from friends and family and less from brands. What does this mean for Facebook users? Faceboo

Feed 201

Facebook’s fake news battle in Canada

Sherrilynne Starkie

Facebook Canada has launched a new fact-checking program aimed at helping combat fake news from spreading. . The initiative is a collaboration with Agence France-Presse (AFP) whose Canada-based fact-checkers will review news stories on Facebook in English and French and rate their accuracy.

News 164

5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

Review 147

Why brands need to rethink Facebook

Sherrilynne Starkie

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. Key findings include: Facebook Pages are being updated more than ever before. Rethinking Facebook Marketing.

Brands 130

Improve Your Facebook Sales With These 10 Tips

Webbiquity SMM

Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. Here’s how you can improve your sales and get ahead on Facebook. Share All Your Content On Facebook. ” Take Advantage Of Facebook Sales Tools.

Tips 209

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Except the big guy is Facebook.

Feed 97

Facebook News Feed Changes. Stay Calm. Don’t Panic.

yMarketingMatters

#Facebook News Feed Changes. Here’s the gist: “Facebook is making significant changes to its News Feed algorithm in an effort to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. Master Facebook ads.

Feed 161

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes.

Feed 109

Facebook Messenger 101: The Why, What and How of Facebook Messenger for Business

Pam Moore

Are you ready to gain an unfair competitive advantage for your business using a new and powerful Facebook marketing feature? If you run or are responsible for marketing a business of any size, you need to understand the power of Facebook Messenger for business. Why Facebook Messenger?

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day.

Facebook Messenger 101: Get Started Guide for Business [download now]

Pam Moore

Are you ready to gain an unfair competitive advantage on Facebook? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep. What is Facebook Messenger?

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. When to use a Facebook Group.

Groups 108

Remove a page from Facebook Business Manager

Janet Fouts

You want to remove your page from Facebook business manager? Facebook Social Media Networks Social Media Tips and Tricks Facebook pageHere's how to do it!

New and Reinstated Professional Targeting Options on Facebook

Jon Loomer

Many recent announcements from Facebook concerning targeting are seemingly about the removal of features. Facebook quietly mentioned some new (and some reinstated/returning) professional targeting options on the Facebook Developers blog.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: .

Turning Facebook Analytics Into Action

Jon Loomer

I'll come right out and say it: Facebook has had a rough few weeks. From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. You can find this information via Lifetime Value within Facebook Analytics.

Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. of active users access Facebook via smartphone! billion: number of Facebook mobile monthly ACTIVE users: [ source ].

Mobile 151

Facebook Headache #6? We have a cure.

Janet Fouts

Have you been having issues editing link previews, titles or descriptions when you create a link post on Facebook? Facebook stopped allowing users to customize these elements when you post on your page a while ago. Facebook did give us a fix though, and it’s fairly simple.

Facebook Messenger Chatbots for Business: What You Need to Know in 2018

Pam Moore

Facebook Messenger and Chatbots are the talk of the social web in 2018. Or is Facebook Messenger something you should be using for your business? Facebook Messenger and Chatbots are not something you should ignore in 2018. billion people using Facebook Messenger.

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. So, you login to the Facebook ad manager or Facebook power editor and spend the next hour setting up your campaign. How could Facebook not approve your ad?

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. This is the same trajectory Facebook has been on for years. This does not mean Facebook is doomed.

Top five: Facebook continues towards world domination

Sherrilynne Starkie

Top Five: Facebook continues towards world domination. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. Facebook now dominates as THE live streaming platform of choice. REPORT. Sherrilynne Starkie. Owner. items .

The Nine Best Facebook Marketing Tools

Webbiquity SMM

Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.

Tools 203

In Facebook We Trust. Why?

SocialFish

As baffling and rage/fear/frustration-inducing as the 24/7 political news cycle is, another–admittedly, much lower key– narrative has been snagging my attention lately: Facebook. Which is, of course, Facebook’s right and obligation to shareholders. On Facebook. .

Time For a Facebook Business Manager Checkup

Jon Loomer

Facebook Business Manager is an incredibly useful and powerful tool for advertisers. If you’re running Facebook and/or Instagram ads, it’s the command center of all account connections and activities. Interested in learning more about Facebook’s Business Manager?

My Reaction To Facebook Reactions

SocMed Sean

The end-all-be-all-amazing-wonderous-supercalifragiliticexpialousdocius Facebook reactions. And it seems like everyone has their opinion on which reactions Facebook forgot. You see…Facebook reactions are just another gimmick.

Facebook Responds: No More Partner Categories Targeting

Jon Loomer

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Facebook calls out these options when highlighting the source.

Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. What does Facebook owe you? .

Feed 104

The Evolution of Facebook Remarketing

Jon Loomer

I thought about naming this post something like, “Why Facebook Advertisers Don’t Need a Website Anymore,” but that takes what I’m about to say too far. What are your thoughts on the evolution of Facebook remarketing?

Facebook Live Updates for Facebook Mentions

SocialTimes Facebook

Facebook Live started out as a feature of the Facebook Mentions application for celebrities, public figures and journalists, and the social network rolled out a host of updates for Facebook Live on Mentions. Facebook Mentions users: What are your thoughts on these updates?

Facebook Messenger: The Unfair Competitive Advantage for Small Business Webinar

Pam Moore

Would you like a competitive Facebook edge? Maybe up your game with Facebook marketing and do something your competition hasn't figured out yet? . I'm going to help you get that competitive edge in a quick and easy way by using Facebook Messenger. What is Facebook Messenger?

What is an Ideal Facebook Ad Frequency?

Jon Loomer

What should your Facebook ad frequency be? This is a common question among Facebook advertisers, and a source of discussion in the Power Hitters Club groups. As with many aspects of Facebook, there’s not a one-size-fits-all approach. Facebook Ad Frequency Defined.

Download the Ultimate Facebook Image Size Guide Cheat Sheet

Pam Moore

billion daily active users on Facebook, it’s no surprise businesses large and small are hopping on the business marketing engine that Facebook has become. One very important factor for success on any social network including Facebook, is visual marketing. With more than 1.23

New Facebook Ads Placement: Marketplace

Jon Loomer

Facebook has opened up a new placement for advertisers to reach their potential customers: Marketplace. Facebook first announced Marketplace in October of 2016. ” Consider Marketplace Facebook’s response to Craigslist. Facebook Ads for Marketplace.

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.

Facebook Post Reach: Post-Level Reporting

Jon Loomer

I’ve written previously on Reporting on Facebook Reach , particularly at the Page Level. This can be useful in many cases and allows us to more fully understand Facebook Post Reach. Why You Need to Report on Facebook Post Reach. Facebook Post Reach Defined.

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.

Has Facebook Peaked?

Ignite Social Media

It has certainly been a trying time for Facebook these last few months. Facebook lost about $100B in market value over these issues. Is the mistrust among users and a significant loss in valuation enough to take Facebook down? Are Users Leaving Facebook?