SocMed Sean

JUNE 2, 2022

Are you interested in leaving a review for a business, product, or service on Facebook? The post How do I write a review on Facebook? Here are some things you need to know and the steps to follow. appeared first on SocMedSean - Social Media Sean.

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SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Bill Hartzer

APRIL 4, 2023

I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m actually eligible to run political ads on Facebook. What can I do?

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Bill Hartzer

DECEMBER 7, 2022

Starting today, I noticed that on my personal Facebook account , when logged in, I am no longer able to make a Facebook post. I’m assuming that this new Facebook Articles option is for Creators and influencers, as my understanding is that most personal accounts do not have this Articles option.

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Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. Here’s how to do it… @jonloomer How to customize and save your columns in Facebook Ads Manager. Run Ads to Promote Facebook and Instagram Reels. jonloomer How to promote Facebook and Instagram Reels. TikTok vs. Facebook Ads Manager.

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SocMed Sean

MAY 19, 2022

Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar. What do the Facebook Messenger icons mean?

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Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Presumably, this comes from Facebook activity — the users who set up new business pages. The New Options.

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Jon Loomer

OCTOBER 4, 2021

Facebook went down today, along with Instagram and Whatsapp. Facebook drives traffic and revenue that you rely on. They go to your Facebook page or Instagram account. Facebook ads to promote a client’s product were put on pause. That gives Facebook far too much power. But it’s not just Facebook.

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Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. You can watch it here… @jonloomer Big updates for Facebook lead ads forms. The post Big Update to Facebook Ads Lead Forms appeared first on Jon Loomer Digital.

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Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Now, go to ChatGPT and enter the following prompt: Generate Facebook pixel event code for a purchase based on the following information: – PRODUCT: [Your Product Name]. Here’s what you can do… Collect Basic Info First.

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Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. All of that is fine.

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Jon Loomer

AUGUST 8, 2022

Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. Displaying relevant Facebook comments. It’s important to understand that this isn’t simply Facebook taking an ad image and automatically adjusting the brightness and contrast for the ad. Adding labels.

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Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

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Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. Watch it below… @jonloomer Here’s how to find out where your Facebook conversion events occur by URL. Some examples… 1.

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Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. It also cannot be used when promoting a Special Ad Category.

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Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

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Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

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Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is the period of time once your ad set is published (or you make a significant change ) when Facebook is learning from the actions that happen. My best results come after I give Facebook enough data to properly learn.

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Jon Loomer

AUGUST 28, 2022

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. While this specifically impacts housing, Facebook will be removing Special Ad Audiences for all Special Ad Categories. Facebook isn’t particularly helpful on this point. Deprecation Timeline.

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Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Jon Loomer

MARCH 9, 2022

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? Facebook will automatically create multiple variations of your ad, showing versions that people are most likely to respond to. Let’s discuss what it is and whether you should use it.

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Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? Why it’s important. How to get it set up.

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Jon Loomer

JANUARY 4, 2022

Is Facebook’s Audience Insights Tool still available? A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. A quick background: Back in early 2021, Facebook announced that their Audience Insights tool would be removed. In short — YES! Read on to learn how….

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Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Jon Loomer

SEPTEMBER 27, 2021

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience. If so, Facebook will dynamically expand to reach these other people.

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Hootsuite

MARCH 9, 2023

Meta Blueprint (previously known as Facebook Blueprint) courses can boost Facebook ad practitioners’ skills. By the end of this piece, you’ll know everything you need to know about getting Facebook Blueprint certified and whether it’s right for you. What is Meta (Facebook) Blueprint?

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Jon Loomer

JANUARY 31, 2022

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools. I apparently have. Third-Party Products.

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Jon Loomer

NOVEMBER 27, 2022

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. Here’s a quick 60-second video that helps walk through these features… @jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results.

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Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. The post Surprise Facebook Ads Conversions appeared first on Jon Loomer Digital.

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Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. I use the Within Marketing Pulse to track Facebook CPM and other information. Facebook CPM has remained well below where it was on the same day a year ago.

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Jon Loomer

MARCH 13, 2022

While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. How do you find success with Facebook ads while managing a tight budget? The post Facebook Ads on a Budget appeared first on Jon Loomer Digital. It just won’t work. You absolutely can make an impact.

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