Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. Some even argue that advertising on Facebook for this demographic is a futile endeavor. How Much Does Gen Z Use Facebook? By comparison, about 50% of Gen Z reports daily usage of TikTok.

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SocMed Sean

APRIL 9, 2023

Having a tough time locating old status updates, photos, or videos on Facebook? The post Tips For Finding And Managing Your Saved Content On Facebook appeared first on SocMedSean - Social Media Sean. Here are some tips and tricks on how to surface that old content.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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SocMed Sean

SEPTEMBER 18, 2023

Are you having trouble resolving an issue with your Facebook and feel like you’re at your wits’ end? The post How to Contact Facebook Support Using Social Media appeared first on SocMedSean - Social Media Sean. Find out how you can use other social media accounts for help.

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SocMed Sean

JULY 7, 2022

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. In this article, we’ll share our favorite tips for learning how to manage your friend lists and privacy settings on Facebook.

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Facebook Tips Social Media Social Networking 245

Jon Loomer

OCTOBER 17, 2022

And I’m creating a ton of content for you to help with Facebook ads. Here’s how to do it… @jonloomer How to customize and save your columns in Facebook Ads Manager. Run Ads to Promote Facebook and Instagram Reels. jonloomer How to promote Facebook and Instagram Reels. TikTok vs. Facebook Ads Manager.

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Jon Loomer

FEBRUARY 1, 2023

Facebook Ads Manager is changing all the time. Conversion Breakdowns Return Back in November , Facebook announced that breakdowns of conversion reporting would return after a long, post-iOS 14 hiatus. The post 3 Recent Facebook Ads Manager Updates appeared first on Jon Loomer Digital. I didn’t have this right away.

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Social Media Today

NOVEMBER 10, 2023

There was a bit of discussion late this week about a new arrangement between Amazon and Meta, which will enable Facebook and IG users purchase Amazon products in-stream. As you can see in this sequence (posted by Maurice Rahmey on Threads), the new Amazon/Instagram integration, in this exa.

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Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” ” Micro-targeting with Facebook ads is no longer viable. Should you go broad with Facebook ads targeting? Facebook will then show your ad to people within your audience who are most likely to convert.

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Jon Loomer

OCTOBER 4, 2021

Facebook went down today, along with Instagram and Whatsapp. Facebook drives traffic and revenue that you rely on. They go to your Facebook page or Instagram account. Facebook ads to promote a client’s product were put on pause. That gives Facebook far too much power. But it’s not just Facebook.

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Jon Loomer

AUGUST 8, 2022

Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. Displaying relevant Facebook comments. It’s important to understand that this isn’t simply Facebook taking an ad image and automatically adjusting the brightness and contrast for the ad. Adding labels.

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Jon Loomer

JANUARY 9, 2023

You can easily view where Facebook conversion events are firing by domain and URL. Facebook is reporting a ton of complete registration events, but we aren’t seeing this on the back end. Watch it below… @jonloomer Here’s how to find out where your Facebook conversion events occur by URL. Some examples… 1.

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Jon Loomer

AUGUST 14, 2022

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Presumably, this comes from Facebook activity — the users who set up new business pages. The New Options.

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Jon Loomer

JANUARY 25, 2022

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window.

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Jon Loomer

JANUARY 11, 2022

Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). It simply means that some are redundant and are being combined (again, from Facebook). Flows are changed. Engagement.

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Jon Loomer

OCTOBER 30, 2023

Meta is offering an ad-free subscription option for Facebook and Instagram to users in the European Union. Subscription Details Beginning in November, users in The European Union, EEA, and Switzerland will have the option of signing up for a paid, ad-free subscription on Facebook and Instagram. It’s no longer a rumor. On web: €9.99/month

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Jon Loomer

OCTOBER 25, 2021

The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Facebook’s optimization will also help focus on what is working best in those cases. A/B Testing. All of that is fine.

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Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

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Jon Loomer

DECEMBER 6, 2022

Meta has started rolling out a big update to lead forms for Facebook ads. This is the most significant update to Facebook lead ads in years. You can watch it here… @jonloomer Big updates for Facebook lead ads forms. The post Big Update to Facebook Ads Lead Forms appeared first on Jon Loomer Digital.

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Jon Loomer

MARCH 9, 2022

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? Facebook will automatically create multiple variations of your ad, showing versions that people are most likely to respond to. Let’s discuss what it is and whether you should use it.

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Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Jon Loomer

JANUARY 11, 2023

But, how often should you update your Facebook ad creative? The reason it’s impossible to provide guidance on how often to update your Facebook ad creative is that there are three important factors that make this variable. There are actually a few potential solutions for Facebook ad creative fatigue. Every month?

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Jon Loomer

MARCH 16, 2022

When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. The post Surprise Facebook Ads Conversions appeared first on Jon Loomer Digital.

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Jon Loomer

DECEMBER 15, 2021

The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API? Let’s go… What is the Facebook Conversions API? Why it’s important. How to get it set up.

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Jon Loomer

JANUARY 31, 2022

Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools. I apparently have. Third-Party Products.

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Jon Loomer

SEPTEMBER 23, 2021

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience. It also cannot be used when promoting a Special Ad Category.

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Jon Loomer

OCTOBER 19, 2022

I’m often asked what a minimum Facebook ads budget should be in order to get results. This is the period of time once your ad set is published (or you make a significant change ) when Facebook is learning from the actions that happen. My best results come after I give Facebook enough data to properly learn.

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Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Jon Loomer

NOVEMBER 27, 2022

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. Here’s a quick 60-second video that helps walk through these features… @jonloomer Two ways to check whether your Facebook ads CPMs are going up over time, leading to bad results.

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Jon Loomer

OCTOBER 24, 2022

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. “Attribution” is how Facebook gives credit to an ad for conversions. This setting impacts two things: How Facebook optimizes ad distribution. How Facebook reports conversions.

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). In other words, your ad can get credit for a conversion without anyone clicking on it.

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Jon Loomer

OCTOBER 29, 2021

One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. After creating that lesson, I got nervous that Facebook would stop serving lessons too quickly, so I expanded the net to 180 days going forward.

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Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Of course not.

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Jon Loomer

DECEMBER 13, 2022

You can pin important campaigns, ad sets, and ads in Facebook Ads Manager. And here’s a video I created about this feature… @jonloomer You can now pin campaigns, ad sets, or ads to the top of Facebook Ads Manager. The post Pin Campaigns in Facebook Ads Manager appeared first on Jon Loomer Digital.

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Jon Loomer

JANUARY 4, 2023

Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. Now, go to ChatGPT and enter the following prompt: Generate Facebook pixel event code for a purchase based on the following information: – PRODUCT: [Your Product Name]. Here’s what you can do… Collect Basic Info First.

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Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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