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Jon Loomer
OCTOBER 25, 2021
The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Maybe you don’t trust Facebook’s optimization.
Jon Loomer
MARCH 16, 2022
When you measure success, do you also track surprise Facebook ads conversions? If you don’t save columns and then set a column configuration as the default, Facebook will apply the Performance configuration as the default. Maybe you’re running a campaign for blog traffic.
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Social Media with Romona
FEBRUARY 2, 2022
In 2018, I created a video, “How Do I Remove My Facebook Page from Facebook Business Manager? Step-by-Step Facebook Tutorial],” that has gotten over 10,290… Read more.
Jon Loomer
MAY 3, 2022
After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Instead, Facebook was merely a destination.
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SocMed Sean
MAY 19, 2022
Having trouble understanding all the icons and symbols in the Facebook Messenger app? Since the Facebook Messenger app split from the Facebook app a few years ago, Facebook Messenger has become more complex and the icons may be less familiar.
SocMed Sean
APRIL 26, 2022
Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. It’s a consistent issue on the Facebook mobile app.
Jon Loomer
DECEMBER 1, 2021
Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. ” This is a preset that Facebook created.
Jon Loomer
FEBRUARY 14, 2022
The post 10 Facebook Website Custom Audience Strategies appeared first on Jon Loomer Digital. Facebook Marketing Tutorials Facebook Ad Targeting Facebook Ads How To Facebook Advertising Facebook Custom Events Facebook Pixel Facebook Standard Events Facebook Website Custom Audiences
Jon Loomer
MARCH 13, 2022
While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. How do you find success with Facebook ads while managing a tight budget? The post Facebook Ads on a Budget appeared first on Jon Loomer Digital.
Jon Loomer
MAY 10, 2022
Facebook has added metrics that may prove helpful. Instant Experience Outbound Clicks: “The number of clicks on links in an Instant Experience that take people off Facebook-owned properties.” It’s been around long enough for Facebook to develop this further.
Jon Loomer
JANUARY 25, 2022
One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. Facebook will receive one.
Jon Loomer
OCTOBER 29, 2021
One of my favorite things to do is run Facebook (or Meta, whatever) ads experiments. Just like my initial experiment in 2015 (linked earlier), Facebook ads don’t have to suck. But I also want to test what Facebook is doing these days.
Jon Loomer
SEPTEMBER 23, 2021
Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience.
Jon Loomer
APRIL 11, 2022
The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension.
Jon Loomer
FEBRUARY 7, 2022
Back in November, Meta announced that they would be removing detailed Facebook ads targeting options. Facebook tends to do a pretty good job of providing related suggestions that you may not have considered.
Jon Loomer
DECEMBER 15, 2021
The Facebook Conversions API has been a popular topic for the past year or so. Let’s clear up the following: What the Facebook Conversions API is. Let’s go… What is the Facebook Conversions API?
Jon Loomer
JANUARY 11, 2022
Facebook is redesigning the objective-selection process in Ads Manager. Facebook is constantly adding, removing, and changing functionality. Facebook is moving towards Outcome-Driven Ad Experiences (ODAX). Facebook has said that nothing will actually change.
Jon Loomer
MARCH 15, 2022
Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ).
Jon Loomer
NOVEMBER 29, 2021
The most common answer I give to struggling Facebook advertisers who want to know whether the results they’re getting are good or bad is simple: It depends. The post Facebook Ads: It Depends appeared first on Jon Loomer Digital.
Jon Loomer
MARCH 14, 2022
When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. If you trust how Facebook optimizes and shows your ads, just leave it be. Facebook wants to get you clicks.
Jon Loomer
APRIL 4, 2022
It’s the Facebook event parameters that provide the power of granular reporting and targeting. Standard events will typically fire on a button click or load of a specific page to notify Facebook that an action like a purchase, registration, search, or lead has occurred.
Jon Loomer
APRIL 12, 2022
Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? What strategies do you follow to win Facebook ad auctions? The post How the Facebook Ad Auction Works appeared first on Jon Loomer Digital.
Harp Interactive
JUNE 13, 2018
Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.
Jon Loomer
JANUARY 31, 2022
Facebook remains under constant scrutiny regarding the use of its tools to discriminate. If you fail to do so by February 8, you may lose access to Facebook ad creation. You may have already done this in relation to your own use of Facebook’s native tools.
Jon Loomer
MAY 11, 2022
Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play.
Ignite Social Media
AUGUST 31, 2020
A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.
Jon Loomer
FEBRUARY 8, 2022
If you’re serious about ads measurement and retargeting, you need to use custom Facebook web events. Web events are actions that Facebook tracks so that you can see them in your reporting, optimize for the action, or even target the people who performed them.
Social Media Today
OCTOBER 21, 2020
Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option
Jon Loomer
SEPTEMBER 27, 2021
Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience.
Jon Loomer
OCTOBER 4, 2021
Facebook went down today, along with Instagram and Whatsapp. Facebook drives traffic and revenue that you rely on. They go to your Facebook page or Instagram account. Facebook ads to promote a client’s product were put on pause. But it’s not just Facebook.
Jon Loomer
MARCH 23, 2022
If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”.
Jon Loomer
APRIL 18, 2022
According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The Facebook algorithm, based on the mention, would infer an interest in green cheese.
Jon Loomer
APRIL 20, 2022
A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check.
Jon Loomer
APRIL 13, 2022
I wrote recently about the role of custom conversions in your Facebook advertising. First, I’m not sure if this is intentional by Facebook, but I’ve found that some custom events don’t appear in the list for adding columns.
Sherrilynne Starkie
DECEMBER 18, 2017
Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.
Jon Loomer
FEBRUARY 1, 2022
Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook does attempt to fill in the gaps with modeling.
Pam Moore
FEBRUARY 6, 2018
Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.
Jon Loomer
JANUARY 19, 2022
The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. Facebook Engagement Custom Audiences.
Ignite Social Media
DECEMBER 7, 2020
Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.
Jon Loomer
FEBRUARY 21, 2022
Facebook doesn’t enforce a strict cap. My goal is to reach all or most of my Facebook page followers with a single ad. Facebook isn’t clear why, but they won’t always strictly enforce these caps. Facebook Stories (Mobile App): 1.00.
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