Facebook Targeting Expansion Becomes Default

Jon Loomer

Facebook is making a change to force advertisers to potentially target more broadly using Targeting Expansion for some situations. When turned on, Facebook will test and monitor to determine if more or cheaper conversions can be found outside of your designated audience.

The Day Facebook Broke

Jon Loomer

Facebook went down today, along with Instagram and Whatsapp. Facebook drives traffic and revenue that you rely on. They go to your Facebook page or Instagram account. Facebook ads to promote a client’s product were put on pause. But it’s not just Facebook.

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The Problems with Facebook Ads Optimization

Jon Loomer

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them.

Facebook Launches Reels on Facebook to US Users

Social Media Today

Facebook looks to bring more users in on the short-form video movement

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How to Use Facebook Lookalike Expansion

Jon Loomer

Advertisers can also experiment with Facebook Lookalike Expansion to yield optimal results that scale. You can have Facebook find the people who are in anywhere from the top 1% to 10% within a country or region who are most similar to your source audience.

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Facebook Attribution Setting Default Changes Again

Jon Loomer

Facebook has changed the default method for reporting and optimization of conversions — again. It’s been a long year for Facebook and Facebook advertisers when it comes to conversion attribution. Facebook has since combined these two into a single Attribution Setting.

8 Ways to Target Quality Website Visitors with Facebook Ads

Jon Loomer

So, it’s important that you have strategies to target quality website visitors most likely to act with Facebook ads. Back in 2016, Facebook rolled out an easy way to create an audience of people who spent the most time on your website.

5 Quick Steps to Remove Facebook Reviews

Harp Interactive

Has your Facebook Page been the subject of unjustified reviews by former employees or competitors? Learn how to remove Facebook reviews from your Page with these 5 quick steps. The post 5 Quick Steps to Remove Facebook Reviews appeared first on Harp Interactive Blog.

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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

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How to Use URL Parameters for Facebook Ads Tracking

Jon Loomer

Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. Let’s assume we added these parameters to the URL of a Facebook ad. Those parameters will tell me the following: Source was Facebook. Facebook Review Bot.

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Facebook Launches Facebook Dating in Europe

Social Media Today

Facebook is expanding the availability of Facebook Dating, with several European nations getting access to the option

How to Create Call Extension Facebook Ads

Jon Loomer

You may want to create a Facebook ad campaign that has the goal of driving phone calls. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. How Call Extension Facebook Ads are Different. Call Extension Facebook Ads work much differently.

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Facebook Tests New 'Green Screen' Creation Option for Facebook Stories

Social Media Today

Facebook is testing out a new 'green screen' creation option within Facebook Stories

Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. Create Facebook Pixel Events for Time Spent. Test it with the Facebook Pixel Helper.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. And they do this across multiple platforms and devices using their Facebook profile as the unifier. Facebook offers the opportunity to serve the most relevant ad to each user.

Newsjacking the Facebook Outage

David Meerman Scott

Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Social Media Facebook NewsjackingInto the void came a bunch of people and organizations newsjacking the story.

10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

Facebook recently announced big changes to the Facebook News Feed algorithm that impacts publishers, brands, celebrities and just about any business or human being who wants to conduct any type of business utilizing Facebook. Facebook wants your content to do more than just inspire and appease your audience. Marketers should not throw in the towel for Facebook marketing. If you built your business on rented Facebook land, shame on you.

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Facebook Announces 'Shops' for Facebook and Instagram

Social Media Today

Facebook has announced new 'Shop' sections, for both Facebook and Instagram, which will enable businesses to sell products direct from their profiles

The Power of Facebook Groups: Tips for Strengthening Your Business

Ignite Social Media

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands.

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Facebook relevance metrics are changing

Sherrilynne Starkie

If one thing is true of Facebook marketing, it’s that change is constant. Facebook is updating how it measures ad relevance, for example. Facebook is replacing this value score with three new relevance metrics. When used together, these new ad diagnostics will help businesses understand how to adjust Facebook ads to improve performance continually. Facebook’s Ad Manager provides an indication of an ad’s potential reach prior to rollout.

How to Use Minimum ROAS Facebook Bid Strategy

Jon Loomer

If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. You can use the Minimum ROAS Facebook bid strategy when optimizing for Value in a conversions campaign.

Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

Facebook advertisers can use bid strategies to help control how Facebook spends your budget in the ad auction. If you leave that field blank, Facebook will aim to get the most results possible from your budget. When you use Lowest Cost, Facebook will try to use up your budget.

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How to Use Value Optimization for Facebook Ads

Jon Loomer

That’s why Facebook gives you the option of optimizing for the most valuable customers using Value Optimization. You’ve created a Facebook campaign using the Conversions (or Sales ) objective. But, what if you want Facebook to optimize for the highest value conversion?

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What Marketers Need to Know about Facebook Global Pages

Ignite Social Media

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new , they have been around for a few years now, but many brands aren’t taking full advantage of this structure. Let’s dive into more specifics about Facebook Global Pages.

Facebook Begins Rolling Out 'Facebook News' in UK

Social Media Today

Facebook News, Facebook's curated and personalized news tab in the native app, has officially launched in the UK

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Facebook is Letting Some Users View Instagram Stories on Facebook

Social Media Today

Facebook has launched a new test which enables some users view Instagram Stories on Facebook

Facebook 2018 News Feed Changes 101: What You Need to Know For Your Business

Pam Moore

Unless you have been hiding under a rock or too busy to do the double click, you likely know by now that Facebook recently announced some big changes to their news feed algorithm. These changes impact every business, brand and publisher using Facebook for business purposes. It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. I also recently hosted a Facebook in 2018 webinar that goes even deeper.

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How to Optimize For and Track Facebook Custom Events

Jon Loomer

Thanks to a recent update, advertisers can now optimize for and track Facebook custom events — without needing to first create a custom conversion. Standard: Facebook has predefined events that they can easily recognize for tracking and optimization purposes.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? This is a special Facebook live webinar event packed with actionable tips and strategies you can implement immediately. Free Facebook Training Webinar – Here is What you will learn: . 6 foundational pillars for success for Facebook marketing for business. How to use the latest Facebook features such as instant Messenger to increase customer happiness and sales.

The Power of Facebook Marketing in 2018 is Real. Are you Ready?

Pam Moore

Is your Facebook marketing strategy and business Page ready for 2018? billion monthly active users that Facebook proudly supports. residents use Facebook several times a day? On average, users access Facebook eight times per day. The power of Facebook for businesses big and small in 2018 is real. Register for my free webinar “Facebook Marketing in 2018: How to Conduct a 10-Point Facebook Page Audit” to ensure you are ready to stomp your competition!

Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing! Optimize Your Facebook Tabs. First, you need some information: Go to your companies’ Facebook “Insight&# s page.

Facebook Announces May Launch Date for Facebook News in Germany

Social Media Today

Facebook has announced the next expansion of its dedicated news tab

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Don’t Listen to the Facebook Fear Mongers – What You Need to Know on Newsfeed Changes 2018 Webinar

Pam Moore

Do not get freaked out over the fear mongering “Facebook for business is doomed” posts! Yes, Facebook is making more changes to the Facebook newsfeed algorithm. I am hosting a free Facebook in 2018 Webinar training that will provide you in simple english what you need to know about marketing your business on Facebook in 2018 plus the details of the latest announcement from Facebook. This is the same trajectory Facebook has been on for years.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group. Have you ever thought about how you can tap into the power of Facebook Groups to grow your business? Or maybe you have a Facebook business Group but it's not delivering any value for your business. When to use a Facebook Group.

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Facebook Business Manager: Ad Accounts

Jon Loomer

The foundation of a Facebook Business Manager account is access to ad accounts. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager. Whenever you use an ad account in Ads Manager, Facebook will display the ad account ID with the name of that ad account.

Facebook Will Now Count Unconnected Facebook and Instagram Accounts Separately in Ad Reach Data

Social Media Today

The new approach will change the way that Facebook counts individual users of its apps for ad purposes

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. Needless to say, we get a lot of questions about Facebook ads changes related to iOS 14. Facebook Advertising Audiences and iOS 14.

Facebook offers translation for Canadian Indigenous language

Sherrilynne Starkie

In 1993 the territory of Nunavut was established in Canada, and as part of the 2018 Nunavut Day celebrations, Facebook announced that it is opening Inuktut for translation so that the community can help translate Facebook into their language. . Done in partnership with Nunavut Tunngavik Incorporated (NTI) and Inuit Uqausinginnik Taiguusiliuqtiit (IUT), now Inuktut speakers can use the Translate Facebook app to offer a proposed translation for the strings of words and phrases.

3 Powerful Benefits of a Facebook Remarketing Campaign

Harp Interactive

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy? The post 3 Powerful Benefits of a Facebook Remarketing Campaign appeared first on Harp Interactive Blog. Social Media Marketing Digital Advertising Facebook facebook ads Facebook Advertising Facebook Remarketing

Facebook Launches 'Facebook Business Suite', an All-in-One Management Tool for Facebook and Instagram

Social Media Today

Facebook has launched a new platform to help small businesses manage their Facebook and Instagram presences from one app