Social Media Today

FEBRUARY 10, 2021

Facebook will reduce the amount of political content in people's News Feeds as part of a test to see how people respond.

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Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. percent of users.

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Engagement Facebook HootSuite UGC 112

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. What is Facebook monitoring?

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Facebook Sentiment Marketing Analysis 99

Jon Loomer

FEBRUARY 1, 2024

Facebook and Instagram mobile feeds, Instagram profile feed, and Video feeds could all benefit from the 4×5 aspect ratio. If you upload a 9×16 video, it may appear as 4×5 in the feed. Or at the very least, consider uploading 4×5 versions for the mobile feed placements.

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SocMed Sean

APRIL 26, 2022

Most of the time, Facebook works just fine. Here’s how you can quickly fix some of the most common Facebook bugs. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One. When you click on the Facebook app, it shows an unread Messenger chat, but when you go there, no unread message exists.

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Jon Loomer

NOVEMBER 24, 2024

Meta’s Recommendations An example is the Facebook Feed placement. In the Best Practices for Aspect Ratios , Meta says: Vertical 4:5 is recommended for single-image ads to be delivered to the ad placement Facebook Feed. There’s also a helpful grid that provides the accepted and recommended aspect ratios.

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Real Estate Feedly Feed Groups 147

Social Media Today

NOVEMBER 18, 2021

The new control options will give users and brands more ways to manage their Facebook experience.

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Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. It also appears on your Facebook page.

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Tips Facebook HootSuite How To 105

Social Media Strategies Summit

FEBRUARY 4, 2025

Feeding America From winning grants to attracting donations, one of the biggest challenges for any non-profit is to demonstrate the value of its work. Pro tip: Reach more people by creating a dedicated campaign hashtag (like Feeding Americas #FoodRescueChallenge ). Featured image by Pexels.

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Jon Loomer

MARCH 30, 2022

Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos. Even posts recommended by Facebook.

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Video Facebook Policies Feedly 203

Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

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Facebook How To Applications Feedly 206

Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Facebook How To URL Cost 200

Jon Loomer

NOVEMBER 11, 2021

If you go to my Facebook page from your mobile device, you can listen to and subscribe to my podcast. In this post, I am going to explain how I did it and how you can connect your podcast to your Facebook page. How you access the Podcasts section of your Facebook page will depend upon whether you have the new Pages experience. .”

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Jon Loomer

FEBRUARY 21, 2022

Facebook doesn’t enforce a strict cap. My goal is to reach all or most of my Facebook page followers with a single ad. If you take a closer look at the settings for Frequency Caps, there’s a message from Facebook that I believe is relatively new (I don’t recall seeing it before). The imperfection.

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Facebook Mobile Feedly Feed 201

Jon Loomer

MAY 3, 2022

After a mere 10-month test, Meta is shutting down Facebook Podcasts ( according to Bloomberg ). I have a podcast ( The Pubcast with Jon Loomer ) and I’ve been testing Facebook Podcasts since October. Explaining Facebook Podcasts. Know that this wasn’t unique content that podcasters created for Facebook.

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Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. Why Facebook Groups Are Important. Branded Collabs Manager.

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Groups Groups Facebook Tips 203

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform).

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Jon Loomer

OCTOBER 3, 2020

When you select placements in your ad set, Facebook displays some basic requirements. Facebook also provides a resource that lists out all of the minimums, maximums, and other requirements associated with each format and placement. Facebook Feed. Facebook Instant Articles. Facebook In-Stream Videos.

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Facebook Types Video Feedly 215

Jon Loomer

MARCH 9, 2022

There’s a new Facebook ads feature called Dynamic Experiences. But first, the obvious: Why is Facebook so bad at naming features? Facebook will automatically create multiple variations of your ad, showing versions that people are most likely to respond to. Adding templates to a feed image. We now have: Dynamic Ads.

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Features Facebook Template Templates 208

Jon Loomer

OCTOBER 24, 2024

Now you can turn off comments for all Facebook and Instagram feed ads in an ad set. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads.

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Comments Advertising Cost Feedly 155

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Finally, you have to check at least Facebook Feed. This is their answer to TikTok.

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Instagram Facebook CPM Feedly 203

Ignite Social Media

FEBRUARY 3, 2021

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. About The New Facebook Pages Layout. The new Pages experience also includes a dedicated Pages News Feed. Here’s a breakdown of what you need to know and how to prepare.

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Brands Facebook Metrics FAQ 190

Sprout Social

SEPTEMBER 17, 2024

You’ll learn the benefits of scheduling and step-by-step instructions for using Sprout Social and Facebook Business Suite’s scheduling features. Create scheduling consistencies Stories appear right at the top of the Instagram feed, so they’re often the first thing people see when they open the app.

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Instagram How To Publishing Template 130

Jon Loomer

OCTOBER 13, 2021

Facebook’s ads optimization systems are powerful. This doesn’t mean that Facebook ads optimization is bad. In this post, let’s talk about how Facebook ads optimization works, the scenarios that could create problems, and the ways you can mitigate them. How Facebook Ads Optimization Works. Guess what?

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Jon Loomer

NOVEMBER 14, 2021

Last week, I showed you how to connect your podcast to your Facebook page so that you could publish all new episodes to your followers (among other benefits). Can you promote these episodes — or your show — with Facebook ads? I’m only using placements from the Facebook platform. Tests are fun. Let’s try!

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Facebook Report Campaign Apple 209

Social Media Today

AUGUST 31, 2021

The new test will reduce the amount of political content users see, and could spark a major change for the platform.

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Feedly Feed Content Facebook 206

Jon Loomer

AUGUST 8, 2022

Let’s discuss how Advantage+ Creative works now and whether you should turn it on with your Facebook ads. Adding templates to a feed image. Displaying relevant Facebook comments. When turned on, Facebook will apply some minor creative enhancements like aspect ratio, applying a template to your image, or displaying labels.

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Facebook Template Templates Aggregator 206

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 From generating leads to boosting sales to building a following, Facebook advertising is a valuable piece of your marketing strategy whether you’re a small business or a large corporation. The key to Facebook Ad success lies in its ad targeting capabilities. Don’t send Facebook users to your homepage.

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Examples Facebook B2B Instant Messaging 246

Jon Loomer

APRIL 12, 2022

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works? You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder.

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Facebook Advertising Engagement Cost 202

Jon Loomer

MAY 11, 2022

Performance measurement of Facebook video ads is challenging, primarily due to the way video ads work. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. If you’ve run video ads on Facebook, you probably understand the concept of auto-play. The Problem with Video Ads. What have you seen?

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Video Facebook Metrics Feedly 199

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. Image Source: Facebook GPA.

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Communities Engagement Facebook Authentication 250

Jon Loomer

DECEMBER 1, 2021

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. I truly believe in the potential for this product.

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Tips Facebook Apple Mobile 200

Social Media Today

AUGUST 13, 2020

Facebook has officially launched its new Voting Information Center, which will appear in user News Feeds in the US and provide official updates on how people can participate in the upcoming poll.

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Webbiquity SMM

AUGUST 26, 2024

Forbes notes that Facebook (Meta) is the perfect example of extensive AI use in redefining its advertising strategies. AI Algorithms For Personalization and Targeting Ever noticed how the perfect product seems to appear in your feed just as you’re thinking about it? The result? That’s no coincidence.

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Social Media Sentiment Marketing Analysis 196

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

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Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. The Advantages of Webinars via Facebook Live. But with Facebook Live, you have no such restrictions.

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