Social Media Strategies Summit

NOVEMBER 26, 2024

But that process gets a whole lot easier if you have a robust crisis decision-making framework in place. Their decision tree makes this process a whole lot easier. We know exactly the process moving forward, who to contact, and how to talk to someone in such a critical moment in their pet’s life.”

Platform 207

Platform Strategy Team Issues 207

Social Media Today

JULY 14, 2024

Pinterest is looking to help brands create better visuals in the app.

Process 199

Process Products Brands 199

Social Media Today

NOVEMBER 14, 2024

A new live-stream donation option on YouTube.

YouTube 184

YouTube Process 184

Social Media Today

FEBRUARY 12, 2025

Google's developing improved age detection techniques.

Process 172

Process Google 172

Social Media Today

MARCH 12, 2024

Apple’s SKAdNetwork provides campaign insight, in line with the iOS App Tracking Transparency framework.

Campaign 186

Campaign Process Apple 186

Social Media Today

MARCH 11, 2025

The project could give Meta a significant advantage in AI development.

Process 155

Process Project 155

Jon Loomer

NOVEMBER 25, 2024

You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Creative Upload Confusion When you create your ad, Meta attempts to simplify the process of creative upload by asking you to provide three different variations: 1:1 9:16 1.91:1

Feedly 179

Feedly Feed Groups Groups 179

Convince & Convert

AUGUST 23, 2024

How to Retain Brand Equity When Rebranding Your Company While there’s much to gain from a rebrand, a mismanaged rebrand process can alienate your existing customers and burn up hard-won brand equity. Maintain a Linear Identity Consistency is key to a strong brand — even in the face of change.

Brands 155

Brands B2B How To Loyalty 155

Jon Loomer

NOVEMBER 24, 2024

Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations. Well, Meta actually recommends it now. That should help performance.

Real Estate 146

Real Estate Feedly Feed Groups 146

Buffer Social

DECEMBER 9, 2024

That's called verbal processing. Tools to transcribe Once you have the recording, you’ll want to process that information from an audio to a text format. I recently discovered this gold mine during a hiring process at Buffer. Verbal processors feel they do their best thinking while speaking.

Social Media 106

Social Media Content Apple System 106

Convince & Convert

OCTOBER 9, 2024

How your teams use, understand, and implement these tools, and how your leadership team will support and defend the process for their implementation and adoption, is where the real challenge lies. In reality, it’s much more of a change management challenge. It’s not a “push button, get easy fix” solution.

Marketing 163

Marketing Team Education Paid Search 163

Convince & Convert

SEPTEMBER 14, 2024

By using Natural Language Processing (NLP) and customer behavior analysis , AI can predict preferences and suggest personalized content or product recommendations that resonate with each segment. Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments.

Trends 139

Trends Data Tips Marketing 139

Social Media Strategies Summit

JANUARY 15, 2025

Jan, Frances explained the thinking behind the strategy and how the character relates to the agencys goals: Image source This makes her a valuable source of inspiration for the whole content creation process, from ideation to execution. Judy Pal Who is she?

Social Media 257

Social Media Marketing LinkedIn Consultant 257

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance. Below, we’ll go into detail on how to optimize each step.

Influencer 111

Influencer How To Metrics Authentication 111

Sprout Social

JANUARY 29, 2025

AI can be your finest social media assistant, helping you enrich your workflow efficiency along every step of the content marketing process. Content ideation Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. The reality is otherwise.

Content 125

Content Marketing How To Patterns 125

SocMed Sean

MAY 26, 2020

Here is my step-by-step process to update posts for better results. [Step-By-Step Guide] Updating And Optimizing Old Blog Posts For Increased Traffic. One of the best ways to increase traffic is to update older blog posts that are already ranking, but not performing as you'd like. Nicholson.

Process 328

Process WordPress SEO Features 328

Webbiquity SMM

DECEMBER 10, 2024

Keep in mind that content auditing and refining is a continuous process. Integrating these technologies into your content creation and distribution process will enhance it. Generative AI tools like ChatGPT can help you quickly generate effective, compelling content for ad campaigns, while ML can streamline the content auditing process.

B2B 142

B2B Strategy Content Hubspot 142

Sprout Social

NOVEMBER 26, 2024

Sprout Social Influencer Marketing streamlines this process by providing insights into influencer metrics, audience demographics and engagement rates, helping marketers make data-backed decisions. Sprout Social Influencer Marketing simplifies the process. Having the right processes will help you manage compliance as guidelines shift.

Guidelines 121

Guidelines Influencer Engagement Tips 121

Sprout Social

JULY 30, 2024

Develop a thorough process for vetting influencers More than 50 million people across the globe describe themselves as influencers. Narrowing in on those who offer everything your brand is looking for requires a systematic process and intentionality. Merely looking at follower count and engagement rate isn’t enough.

Influencer 120

Influencer Brands Strategy Marketing 120

Webbiquity SMM

AUGUST 26, 2024

Brands must be upfront about how they use AI and data, ensuring users are aware and comfortable with the process. This imbalance can lead to feelings of mistrust, where users feel more like data points than valued customers. So, how can this be balanced? Transparency and consent are key.

Social Media 196

Social Media Sentiment Marketing Analysis 196

Ignite Social Media

JANUARY 27, 2025

” What Makes a Best Place to Work? The AdAge Best Places to Work 2025 list is not just another corporate ranking. It’s a comprehensive evaluation that goes beyond surface-level perks.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Convince & Convert

JULY 31, 2024

Like any rollout of a process or technology change, getting people on board requires leadership, communication, training, reinforcement, and accountability. I realized that I had made the same mistake that’s being repeated across most companies today: I didn’t treat this as a true change management exercise.

Exercises 147

Exercises Training Team Examples 147

Direct Marketing Observations

MARCH 4, 2021

Trust your process and your people. So what determines social media success in any organization? Two things. One, define what success looks like and how you’re going to measure it and Two, commit to that success and don’t bail on it. It doesn’t matter whether you’re using it for marketing, sales, HR or recruiting.

Social Media 324

Social Media Company Instagram Organization 324

Sprout Social

SEPTEMBER 10, 2024

Automated rules for cases* empower teams to customize care processes based on their unique needs. Social marketers shouldn’t be beholden to processes or technology that slows them down. Actions can be set up to trigger based on a range of criteria (including case status, team, assignee or tags).

Widget 121

Widget Sentiment API Team 121

Sprout Social

SEPTEMBER 16, 2024

Sprout Social’s Generate by AI Assist streamlines this process by automatically generating accurate and descriptive alt text for your images. Sprout Social’s Generate by AI Assist streamlines this process by automatically generating accurate and descriptive alt text for your images.

Social Media 104

Social Media How To Sentiment Analysis 104

Sprout Social

SEPTEMBER 23, 2024

For example, we use tools like Writer to speed up case study creation—what used to be a weeks-long process became a one-day task. How the steering committee drives AI adoption Selecting the right technology is essential, but an AI strategy that doesn’t address people, culture and processes will collapse.

Committee 83

Committee Marketing Class Collaboration 83

Oktopost

NOVEMBER 14, 2024

Source Why employer branding matters With more than 8 out of 10 job seekers evaluating an employer’s reputation before deciding whether or not to apply, careful brand management is essential to an optimized recruitment process that hires the best possible candidates.

Examples 133

Examples Brands Hubspot Reputation 133

Oktopost

DECEMBER 17, 2024

Empower employees with the right tools Simplifying the content-sharing process is essential for successful EGC. Oktopost’s platform makes it easy to curate and distribute these materials, streamlining the process for your team. The results included a 2.5x Source 6 Ways to boost employee-generated content efforts 1.

Examples 116

Examples Content Authentication B2B 116

SocMed Sean

MAY 19, 2022

The message is still in the process of being sent. The message has been sent and is in the process of being delivered to the recipient. The messaging process is complete on your end, but it is not complete on the recipient’s end, and the recipient is still unable to access the message. It has not reached the recipient.

Facebook 245

Facebook Notification Conversation Process 245

Oktopost

JULY 21, 2024

To make this process even smoother, maintain a bank of design templates ready to attach to your posts. Plus, if one type of post performs well, you can recreate it using a different content type. All you’ll need to do is swap out the text.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Buffer Social

JANUARY 7, 2025

But OpusClip streamlines the process by using AI to turn long-form videos into shorter clips that are ready to be published on social media. Pricing : Free plan available for up to 1 hour of video processing per month. The cool thing is you get a lot of control. Paid plans start at $15/month. Need quick ad creative?

Tools 119

Tools Marketing Price Hubspot 119

Sprout Social

FEBRUARY 24, 2025

Heres a step-by-step process for building a financial services social media strategy from scratch. Define clear rules, processes and approval workflows for content creation, engagement, compliance and security. Reply templates and response workflows also help speed up the process. Conduct a social media audit.

Social Media 79

Social Media Strategy Tips Banking 79