Audiense

MAY 21, 2025

If you are a creative person, then you probably have no shortage of ideas when it comes to things youd like to create for your audience. The problem though is that operative word youd , we as marketers like to create stuff that we like, and that were interested in, and sometimes we mistake that for being the same thing our customers like too.

Process 100

Process How To Marketing 100

Jon Loomer

NOVEMBER 25, 2024

You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Creative Upload Confusion When you create your ad, Meta attempts to simplify the process of creative upload by asking you to provide three different variations: 1:1 9:16 1.91:1

Feed 179

Feed Feedly Groups Groups 179

Social Media Strategies Summit

APRIL 29, 2025

David at Bates College agrees that if authenticity is your goal, students need to be at the forefront of your content creation process. Engage your students, make them part of the process, and that’s a quick way to capture authentic content. Students need parameters, and they need to understand best practices.

Education 204

Education Video Content Authentication 204

Social Media Today

MAY 13, 2025

Some valuable tips for your Pinterest marketing process.

Marketing 168

Marketing How To Process Tips 168

Convince & Convert

AUGUST 23, 2024

How to Retain Brand Equity When Rebranding Your Company While there’s much to gain from a rebrand, a mismanaged rebrand process can alienate your existing customers and burn up hard-won brand equity. Maintain a Linear Identity Consistency is key to a strong brand — even in the face of change.

Brands 161

Brands B2B How To Loyalty 161

Jon Loomer

NOVEMBER 24, 2024

Let’s discuss… Creative Upload Process When you upload your ad creative, Meta recommends three aspect ratios: 1:1 9:16 1.91:1 But this process desperately needs to be updated because these groups conflict with many of Meta’s own recommendations. Well, Meta actually recommends it now. That should help performance.

Real Estate 148

Real Estate Feed Feedly Groups 148

Social Media Today

JUNE 25, 2025

According to Facebook, the suspensions are based on a technical error , which is in the process of being rectified, with many group admins now being told that they should see their group restored again within 48 hours. So any errors should either be fixed already, or are in the process of being reversed. This has been resolved.”

Groups 181

Groups Groups Issues Press Release 181

Buffer Social

DECEMBER 9, 2024

That's called verbal processing. Tools to transcribe Once you have the recording, you’ll want to process that information from an audio to a text format. I recently discovered this gold mine during a hiring process at Buffer. Verbal processors feel they do their best thinking while speaking.

Social Media 109

Social Media Content Apple System 109

Social Media Today

JUNE 18, 2025

Some extra assurance around Meta's ad placement processes.

Instagram 172

Instagram Facebook Process 172

Jon Loomer

APRIL 7, 2025

If you have access, you’re likely to get a notification that looks like this… The good news is that the integration isn’t particularly difficult, though the process can take a while depending on how complete and accurate your GA4 events currently are. Validation Next, you need to wait for validation. It then disappeared.

Eventful 178

Eventful Analytics Advertising Conversation 178

Convince & Convert

OCTOBER 9, 2024

How your teams use, understand, and implement these tools, and how your leadership team will support and defend the process for their implementation and adoption, is where the real challenge lies. In reality, it’s much more of a change management challenge. It’s not a “push button, get easy fix” solution.

Marketing 168

Marketing Education Team Organization 168

Social Media Today

JUNE 3, 2025

The accreditation is based on an assessment of YouTube's various ad placement processes.

Brands 146

Brands YouTube Process 146

Convince & Convert

SEPTEMBER 14, 2024

By using Natural Language Processing (NLP) and customer behavior analysis , AI can predict preferences and suggest personalized content or product recommendations that resonate with each segment. Tools like Salesforce’s Einstein 1 Platform enhance engagement by generating personalized content for different audience segments.

Trends 144

Trends Data Tips Marketing 144

Jon Loomer

MARCH 24, 2025

How to Use It The process is rather straight-forward. The primary point of many of Meta’s creative enhancements is to automate the process of improving our ads. By defining your branding, the guessing is removed. Overlays should utilize the brand colors and fonts that you request. First, upload a brand logo.

Brands 151

Brands Applications URL Template 151

Social Media Today

JUNE 8, 2025

Scale AI ensures that data sources are accurately labeled and annotated, essentially making sense of data input streams in order to improve the training process. And as noted, Scale AI already works with several major AI projects, including OpenAI and Meta, to assist in their current AI training process.

Press Release 163

Press Release Wikimedia Policies Newsletter 163

Social Media Strategies Summit

JANUARY 15, 2025

Jan, Frances explained the thinking behind the strategy and how the character relates to the agencys goals: Image source This makes her a valuable source of inspiration for the whole content creation process, from ideation to execution. Judy Pal Who is she?

Social Media 264

Social Media Marketing LinkedIn Consultant 264

Social Media Today

JULY 7, 2025

The current age limit for social media access is generally 13, though there’s no uniformity across platforms, and the checking processes to confirm such are limited. The challenge here is that there’s no uniform checking process in place to detect user age, and as such, enforcement is difficult.

Press Release 166

Press Release Proposal Newsletter Policies 166

Social Media Today

JULY 1, 2025

The process makes sense, especially given people’s growing reliance on AI tools for answers these days. The latest wave of AI bots are able to reference key data sources, and provide succinct explanations, which probably makes them well-suited to this type of fact-checking process.

Communities 159

Communities Press Release Wikimedia Policies 159

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. Understand the process of hiring influencers Marketers rarely stumble on the perfect influencer for their brand by chance. Below, we’ll go into detail on how to optimize each step.

Influencer 112

Influencer How To Metrics Authentication 112

Sherrilynne Starkie

JUNE 23, 2025

Interactive formats like polls or Q&As invite engagement (and give you helpful feedback in the process). Whether you’re posting an infographic, a behind-the-scenes reel, or a heartfelt caption, always ask: why would anyone care about this? You’ll know it when you see it.

Social Media 221

Social Media Meme Hashtag Metrics 221

Sherrilynne Starkie

MAY 5, 2025

Approval processes : For regulated industries or cautious comms teams, every response might need sign-off. Here’s what makes it hard: Time : Replying to every comment takes effort—especially when the volume is high. Emotional bandwidth : Even positive engagement takes energy. And once trolls enter the chat, it gets even more draining.

Comments 195

Comments Social Media Social Media Management Loyalty 195

Sprout Social

JANUARY 29, 2025

AI can be your finest social media assistant, helping you enrich your workflow efficiency along every step of the content marketing process. Content ideation Generating fresh and relevant content ideas can be challenging, but AI simplifies the process by analyzing audience preferences, trends and keywords. The reality is otherwise.

Content 128

Content Marketing How To Patterns 128

Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. A tool like Sprout can enhance your content calendar process by providing a platform where you can schedule posts, track their performance ‌and manage all your content in one place.

Social Media 135

Social Media Content How To Sentiment 135

Social Media Today

JUNE 23, 2025

One of the big concerns on this front is that WhatsApp’s encryption process is not transparent, with the company’s back-end overview being taken offline after it was acquired by Meta back in 2014. That makes it harder for outsiders to see exactly how WhatsApp encryption works, and has raised questions in some circles as to its security.

Questions 154

Questions Press Release Policies Newsletter 154

Convince & Convert

JULY 3, 2025

The next level up, which I call process prompting, is telling the model how that expert works. AI Creativity: Example copy from the Messy Ad Writer prompt The results are a big leap up when you spell out a process. When you embed creative process into the prompt, the model stops guessing and starts behaving like a real collaborator.

Patterns 106

Patterns How To Template Templates 106

Jon Loomer

FEBRUARY 13, 2025

Eliminating the outdated group will improve the setup process. I always assumed these were essentially the same as using Advantage+ Audience with suggestions anyway. Even if they aren’t technically the same, they were close enough to create unnecessary confusion. The post Is it the End of Original Audiences?

Campaign 139

Campaign Groups Groups Process 139

Webbiquity SMM

DECEMBER 10, 2024

Keep in mind that content auditing and refining is a continuous process. Integrating these technologies into your content creation and distribution process will enhance it. Generative AI tools like ChatGPT can help you quickly generate effective, compelling content for ad campaigns, while ML can streamline the content auditing process.

B2B 144

B2B Strategy Content Hubspot 144

Social Media Today

JULY 7, 2025

So, really, this would be more about simplifying and streamlining these various processes into a single interface, as opposed to you having to go to each element to glean all of these results. It’s also gradually expanding access to its in-stream AI chatbot , which has the same icon as this new Studio bot tool.

Analytics 181

Analytics YouTube Review Press Release 181

Webbiquity SMM

AUGUST 26, 2024

Brands must be upfront about how they use AI and data, ensuring users are aware and comfortable with the process. This imbalance can lead to feelings of mistrust, where users feel more like data points than valued customers. So, how can this be balanced? Transparency and consent are key.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Sprout Social

NOVEMBER 26, 2024

Sprout Social Influencer Marketing streamlines this process by providing insights into influencer metrics, audience demographics and engagement rates, helping marketers make data-backed decisions. Sprout Social Influencer Marketing simplifies the process. Having the right processes will help you manage compliance as guidelines shift.

Guidelines 122

Guidelines Influencer Engagement Tips 122

Sprout Social

JULY 31, 2024

Tracking first reply time enables you to identify patterns and bottlenecks in your response process as well as measure your team’s performance against benchmarks. A solid social media process to respond to customers quickly allows a brand to be covered across all bases.

Knowledge Base 130

Knowledge Base How To Training Team 130