Is Your Data And Analytics Process Broken?

Meltwater

When it comes to data and analytics success, the devil is in the synapses. A… Read More. Blog Media Intelligence

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Social Media Today

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. These applications of social media analytics only scratch the surface though. Social data can also be invaluable in the media planning and buying process.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Is your check-out or cart process overly complicated? Facebook pitches Analytics as an informative tool intended for advanced advertisers.

Google Analytics for Beginners

Idaconcpts

One of the pivotal aspects of running your business entails the process of taking stock. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics?

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created.

6 Shortcuts to Speed Up Your Social Media Scheduling Process

Buffer Social

Social media scheduling can be a time-consuming process. With our Pro and Business plans , you can easily find your top posts in last seven, 30, 90, or more days in your Buffer dashboard > Analytics > Posts Report.

The 6 Step Inbound Marketing Process [Infographic]

Cody Ward

I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. ” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. Figure out how we’ll you’re doing by measuring every step of the process.

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. It’s a fast and easy process.

How to Remove Semalt.com in Google Analytics

Bill Hartzer

There’s a rogue website that is showing up as a referral in your Google Analytics. So, to accurately see your referral and website visitor traffic in Google Analytics, I recommend removing this or “excluding” semalt.com in your Google Analytics tracking.

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Influencer Marketing: The Simple 3 Step Process for Finding the Perfect Influencer

Talkwalker SM

The following blog will show you how to use social media analytics to quickly find hidden influencers who are ready and waiting to help you drive sales and brand awareness, using Talkwalker’s newly revamped influencer marketing functions. What do you trust more?

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.

5 Free Alternatives To Google Analytics

Small Business Mavericks

I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management.

How to Hack Your Efficiency with an Agile Blog Planning Process

Convince & Convert

Here’s exactly how you—and your team—will be super successful with an agile blog planning process. 10 Ways To Optimize Your Blog Planning Process With Agile Content Marketing I get asked a lot about how we publish content on the CoSchedule Content Marketing Blog.

What Good Is Your Analytics Strategy?

Small Business Mavericks

Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing. The goal of analytics has to be kept in mind or this filtering becomes a random number crunching instead of a thoughtful process. Just like the increased views in those gamification titles, the process can’t stop at a single factor.

Instagram Analytics: Tools, Tips and Tactics

Razor Social

As with any other platform, it’s important to take a peek every so often into your analytics to see what is working / not working. What platform analytics are available? To get analytics directly from Instagram, you need to move over to a business profile (i.e.

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. Or you can even use it to get your audience involved in your R&D process. Analytics

How to Build a Google Analytics Funnel to Track your Sales

Razor Social

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. Google Analytics Funnel Setup. Imagine if your funnel looked like this: Google Analytics funnel.

How to Build an End to End Social Media Conversion Process [case study]

Razor Social

Our PRISM model is an end to end process for selling which starts with sharing an update on social media. Did you ever check Twitter analytics to see how many people visit your profile page on Twitter? You generate sales from social media but not on social media.

The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Is so, you have probably relied on Google Analytics. Here’s a rundown of classic and new tasks you can perform in Google Analytics to demonstrate social media’s impact. Read her post on Google Analytics Social Reports.

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

So, alongside the check list below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. 9. Take a look at social media analytics beyond original planning to spot elements that could be incorporated next time.

Google Discusses the Favicon Selection Process

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Google Discusses the Favicon Selection Process by Jesse on March 4, 2009 Over on the Official Google Blog Google discusses and showcases several favicon submissions and the evolution of their current favicon. This one isn’t my favorite, I like it better than the previous purple lowercase one but not as much as the Google analytics favicon I mentioned earlier.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

Google Search Console Search Analytics: Last Updated May 3, 2016

Bill Hartzer

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.

Ten Ways To Use Analytics And Rev Up Performance

Small Business Mavericks

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Frederick Vallaeys made it easier to find some of the best in his Search Engine Land article, “ These 10 Analytics Reports Will Improve Your AdWords Results “ As always, there are going to be some that are familiar, and some that surprise you in his list: Use the “pages/visit” metric to see if users aren’t finding what your ads are promising.

High-ROI Content, Streamlining Processes, and Other Content Marketing News

Writtent Blog

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come.

How to Effectively Use Funnels in Google Analytics

Bill Hartzer

This is a very popular topic, website owners should have the basic knowledge of what Google Analytics funnels are, and how they can help your website. When you utilize funnels through Google analytics a basic sign up form on your site for example can be assessed at each level.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. There are several social media analytics tools that automatically calculate total engagement for you, which can save you some time. Google Analytics to crunch the revenue numbers.

Post Case Study: Triberr Visits vs. Google Analytics

Kikolani

Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. The Process.

A Look Inside An SEO Expert’s Head

Small Business Mavericks

Alan Bleiweiss is an expert who specializes in forensic site audits, and his recent Moz Case Study: One Site’s Recovery from an Ugly SEO Mess takes us into his thought process and the steps used to analyze what is happening. Tracking and analytics are challenging because they involve so much more than just collecting the data. Tracking & Analytics analyzing process QUART mindset SEO SEO expert tracking and analytics ugly SEO mess

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How To Pilot Emerging Tech, Like Social Media, Wearables, IoT, AI, Analytics, Crypto & Blockchain

Forbes Social Media

All companies should continuously pilot emerging technologies with the specific objective of measuring how impactful technologies can be upon specific business processes, products and services. There are 4 simple piloting steps and ever-growing lists of technologies. Start piloting

5 Steps Required to Building a Best Practice Digital Analytics Function

Convince & Convert

That digital analytics function does not just happen. So what does it take to build a best-in-class digital analytics function from scratch? There are five things that every organization should undertake: Build Your Analytics Toolbox. Image via BigStockPhoto.com.

Search Engine Optimization Guide for Better Business Online

Kikolani

Also we will share the Search Engine Optimization Process Infographic. SEO is the process by which your online content is optimized, so that a search engine likes to show it as a top result for searches of a certain keyword. Analytics. Analytics.

Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof

Kikolani

Here is my blog post process in stages. 50 Google Analytics Resources – The 2011 Edition – 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social engagement tracking, advanced hacks, and much more!

What If Intelligence and Analytics Are the Same Thing?

Net-Savvy Executive

In my ten-minute pretend-keynote at last year's Defrag conference, I asked people to look beyond the existing silos of data and analytics to consider what more we could do. I challenged them with this simple idea: Analytics + Intelligence –> Strategic Value of Information.

12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer.

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How Bloggers and Webmasters Violate Your Privacy With Google Analytics

Ari Herzog

of bloggers and other webmasters around the world use a free tool called Google Analytics to track website visitors and click-through metrics. You will also use reasonable endeavours to bring to the attention of website users a statement which in all material respects is as follows : “This website uses Google Analytics, a web analytics service provided by Google, Inc. If the above title drew you in, good. Keep reading. Thousands (millions?)