Influencer Collaborations


We live in an age of self(ie)-made celebrities. They make life look so darn good, you can’t help but want what they have. Sounds like a marketing dream, right? As a brand, there’s a number of ways you can work with influencers; each with their own set of pay-offs and limitations. We help navigate those murky waters, facilitating the relationship between brand and influencer. We ensure it’s a good fit and that it’s mutually beneficial.

Instagram Adds Collaboration Options for Feed Posts and Reels, New Music Engagement Features

Social Media Today

Instagram's looking to encourage more collaboration, while it's also looking to make music a bigger focus


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Facebook Announces Horizon Workrooms VR Collaboration and Meeting Platform

Social Media Today

The new virtual meeting type aims to simulate in-person interaction, and can be joined via VR headset or video link

TikTok Launches Creator Marketplace API to Facilitate More Brand Collaboration Opportunities

Social Media Today

The expansion of its Creator Marketplace data could help facilitate a range of new brand/creator collaboration opportunities

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Understanding collaborative & working styles on your team

Sprout Social

It takes into account how you like to communicate, how you manage conflict and your collaboration preferences. Knowing your working and collaborative style adds another tool to your self-awareness toolkit. 5 Ways to improve collaboration based on working styles.

Twitter's Working on a New Collaborative Option for Fleets

Social Media Today

Twitter is working on another iteration of its new 'Fleets' tool, which would enable users to create collaborative Fleets, its version of Stories

IABC 18: Collaborative Leadership through Communications with Carol Kinsey Gorman

Sherrilynne Starkie

who is an author and executive coach that focuses on collaborative leadership. Her informative and entertaining session looked at how communication powers effective collaboration. To a standing-room-only crowd, Gorman explained how collaboration is replacing the old ‘command and control’ leadership models. The answer today,” Gorman explained, “is collaboration. She provided examples of how organizations are moving to collaborative frameworks.

TikTok Adds More Duet Formats to Facilitate New Collaboration Opportunities

Social Media Today

TikTok has added three new options to its popular Duets video interaction option

Snapchat Launches First 'Local Lens' Collaborative AR Experience in London

Social Media Today

Snapchat has launched its first 'City Painter' Local Lens project in Carnaby Street, London

How to Grow on Instagram with Brand x Brand Collaborations


Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) What are the Benefits of Brand x Brand Collaborations? .

TikTok Collaborates with Amazon to Enable TikTok Controls via Alexa Voice Activation

Social Media Today

TikTok is now controllable via Alexa voice activation thanks to a new collaboration between Amazon and the app

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. . But is that the same for Instagram live video collaborations? There are many advantages to an Instagram live collaboration.

Facebook Launches New Music Collaboration App 'Collab' As it Seeks to Stay Ahead of Rising Trends

Social Media Today

Facebook's experimental NPE team has released yet another test app, this time focused on music collaboration

Instagram Begins Rolling Out Collaborative Group Stories Option

Social Media Today

Instagram is rolling out a new group Stories feature, which enables users and their friends to collaborate on a private Story

Why Marketers Must Collaborate to Succeed

Convince & Convert

There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. In order to build relationships with people, and possibly collaborative projects in the future, always be useful in their business. Building a Collaboration Strategy. This is where collaboration is born. This business is all about collaboration and how two minds can get things done better than one.

8 Great Examples of Instagram Live Collaborations

agora pulse

But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. A simple way to get started with Instagram Live collaborations is conducting interviews or Q&A sessions. This type of collaboration with your audience is amazing because they get direct access to you which adds amazing value to your followers. You can grab your partner to announce your collaboration and build buzz for the live broadcast or launch of the project. .

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. Getting those silos to come down using one software solution is the first step to greater collaboration and scale in social. Social Media Collaboration Employee Advocacy Enterprise Social Media Social Media At Scale

PR Collaboration: Don’t Be Afraid to Take the Lead


Chances are, you collaborate with any number of other departments within a company or client’s organization.The question is, how… Read More >>>. If you work in public relations, you’re not a lone wolf. Marketing PR & Comms Career Development Planning & Strategy

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1.

Facebook Announces New Collaboration Tools for Workplace, Including First Steps into VR Offices

Social Media Today

Facebook has outlined some new tools for its Workplace professional platform in order to help connect the rising number of people working from home

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

Content Marketing content creation content marketing editorial approach employee generated content internal collaboration salesIf marketing and sales departments want to get firing on all cylinders, they need to work together. While the two groups have a reputation for not getting along, they at least need to be polite if they want to succeed. But guess what? The sales department is one of the best resources for the marketing team to create and visualize new ideas !

TikTok Announces Exclusive Virtual Event in Collaboration with Rapper "The Weeknd"

Social Media Today

TikTok has announced a new, exclusive virtual event which will look to bring users together for an immersive on-platform experience

5 of the Best Tools for Social Media Team Collaboration

Social Media Today

Here are five business collaboration tools that will help improve your social media marketing workflow and process

Collaboration supports successful campaigns

Akamai Marketing

Collaboration is a sign of strength, not weakness and we can make each other and our clients even more successful. In fact, social media in itself IS collaboration. So when you find your chief: Despite that wide range of professional backgrounds, social media professionals tend to be very collaborative. When you hire a social media professional, ask them: “what areas of social media do you collaborate with others on?”

TikTok Announces Exclusive Virtual Event in Collaboration with Rapper The Weeknd

Social Media Today

TikTok has announced a new, exclusive virtual event which will look to bring users together for an immersive on-platform experience

Collaboration and coordination: Why the best social customer experience starts with teamwork

Sprout Social

The secret to creating a best-in-class customer experience on social starts with the collaboration between a brand’s social team and customer support team. Simplify your message workflows with one collaborative tool. Customer Care Intermediate Team Collaboration Consideration Stage

From Social Sharing to Creative Collaboration

Social Media Marketing

The Power of Collaborative Consumption The personal arena is by no means exempt from this modern paradigm shift, however. The collaborative mindset is gradually beginning to be applied to production and not simply to consumption. A Move toward Collaborative Production? What exciting new realities do you think the next stage in collaborative production holds in store? guest post email collaboration

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingWeb marketing isn’t a solo endeavor. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people.

Building Your Business With Internal Collaboration

Convince & Convert

right there, “ The Collaborative Organization ,” and also the CEO, Founder, and Grand Poobah of Chess Media Group. It’s the first really comprehensive strategy guide to collaboration in the work place. ” Benefits of Internal Collaboration. Jay: …why do people need to collaborate internally? of message that collaboration makes the world a better place. You can’t just go to them and say, “Hey, collaboration’s great.

Pinterest Adds New Group Collaboration Tools to Boost Engagement

Social Media Today

Pinterest has added a new set of group collaboration tools for group boards, expanding the apps potential

YouTube Collaborations: Working Together on Youtube Brings Success


One of the oldest, and most successful, ways to get more subscribers for you channel is through YouTube collaborations. The post YouTube Collaborations: Working Together on Youtube Brings Success appeared first on Devumi. This is when two channels work on one video. Their goal is to help both of their channels get more subscribers, and more views. People have been doing this since the very beginning of YouTube, and […].

How to Collaborate on Social Media Without Going Bananas

agora pulse

Find out how to collaborate on social media. After all, when you collaborate on social media, you gain more support, better input, and a wider range of experience to inform your campaigns. Let’s look at some tips for effective, successful collaboration on social media. Collaborating on social media isn’t easy when everyone assumes someone else will respond to direct messages or help a disgruntled commenter. Collaborate on Social Media Brand Voice Documents.

How to Collaborate on Social Media Without Going Bananas

agora pulse

Find out how to collaborate on social media. After all, when you collaborate on social media, you gain more support, better input, and a wider range of experience to inform your campaigns. Let’s look at some tips for effective, successful collaboration on social media. Collaborating on social media isn’t easy when everyone assumes someone else will respond to direct messages or help a disgruntled commenter. Collaborate on Social Media Brand Voice Documents.

5 Ways to Make Your Influencer Collaboration Successful – From a Former Micro-influencer


One of the most successful techniques brands can utilize when collaborating with an influencer is scarcity marketing. One thing that is very important for influencer collaborations is staying organized. We now live in a world where FOMO (fear of missing out) has taken over retail.

How to Embrace Collaborative Content

Convince & Convert

Finding customers, employees, associates, and collaborators will become more and more important for content marketers to produce content that is valuable. Tweetable Moments We are surrounded by data like never before, but we are starved for insights. jaybaer Tweet This. Jay Baer is the President of Convince & Convert , the digital marketing consulting company (whose blog you’re reading right now!).

Why Microsoft Teams Is So Much Better Than Zoom And Slack For Collaboration

Forbes Social Media

In the past, I’ve advocated for Slack and Zoom because, at least in most of my daily work, they are functional, sleek, and intuitive. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Propel Your Organization Forward Through Collaboration

The Realtime Report

Propel Your Organization Forward Through Collaboration. Any organization that is attempting to become better needs to consider the idea of tying up loose ends and reviewing current operations before moving forward. Meetings can provide legitimate assistance to any organization because it’s where you can express ideas both of what is currently happening and what you think should occur moving forward.

The Social Media Pitfall of Assumptive Collaboration

Direct Marketing Observations

I was collaborative but assumptive. Last week I was working with a client and we were at a critical juncture of a web development project in which we were discussing the jumping off points for their initial foray in social media. We were doing this by merely adding social elements to the website in the form of a few actions.

In the Collaborative Economy, Are Local Classifieds in Trouble?

Stay N' Alive

I''m a big fan of my friend Jeremiah Owyang''s principle of " The Collaborative Economy." The Collaborative Economy is a new phase of this principle, where instead of only sharing online, close friends, family, and some times strangers are now using online tools to find ways to share in real life. On the real estate front, you''re seeing more and more people embrace the collaborative economy in favor of renting through services such as AirBNB.

Civic Crowdfunding vs Tax – Collaborative Government #Gov2

Laurel Papworth

Collaborative projects eg. By the way, World of Warcraft is good for teaching that… digital economy government Online Communities social media Social Media Australia #budget2014 collaboration democracy Social Media and Government: With the Australian Budget being handed down yesterday, I got to thinking again about civic crowdfunding and how it probably will be the future whether the Government allows it or not. Let’s have a look at.