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Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Of those 51 releases, 28 included a bit.ly URLs in Muck Rack releases. MORE
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode. MORE
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email. MORE
While going through some old documents I came across an article I’d written on email press release best practices back in 1999. I started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com. Sending press releases via e-mail can be a great marketing tool – if you do it right. MORE
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release. Hiring a professional press release writer is probably your best bet unless you have experience writing successful [.]. MORE
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal. So how should you write a press release today? Writing a Press Release. MORE
Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy MORE
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Online Communities social media social networks Twitter anti doping blog post Facebook lance armstrong social media press release tweet MORE
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. And PR Newswire’s study of how multimedia with a press release increases views makes it very clear that we have to provide images, video and graphics with our news releases. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago. MORE
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Blog How To press release press release writing tips for successful press release writing tips MORE
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition. MORE
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to Standing Dog’s latest blog post , the Easter Bunny could not be included in a recent press release due to the fact that the Easter Bunny is “parodic” The popular press release distribution service recently contacted Standing Dog Interactive in regards to a pending press release that dealt with an Easter brunch. MORE
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about? MORE
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. With that kind of content it makes sense for the press release to have compelling visuals too, and I think they pulled it off well. There is also a companion press kit with much more information. MORE
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999. MORE
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. 76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. MORE
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings. PitchEngine releases do not appear to be in the index. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored. MORE
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. You need to learn how to write your press releases so that Google will index and rank them. MORE
If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850. MORE
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? One thing I want to emphasize is not to put too much focus on keyword frequency or density in the release. MORE
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write MORE
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies. Here is some of the text from the press release that IGXE issued today. MORE
Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach MORE
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Contacts such as address of press launch, and maps, email addresses, phone numbers. Usable and easy admin and structure – ability to email in a press release and have it go live! MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs). MORE
[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. MORE
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. MORE
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. My team and I recently announced our Series B funding entirely without a press release. What would you lose by replacing the press release with an owned-media approach? MORE
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases. MORE
A press release is the first key step in communicating your message to a journalist. Make sure you really have something worth saying and provide the right information MORE
I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. So are press releases. MORE
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases – you do have to craft them very differently from the traditional press release born in the 20th Century. MORE
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. MORE
But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity. MORE
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines. MORE
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now. MORE
You put a lot of work into crafting your press release. You hope it will… Read More. MORE
119 Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press MORE
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More. MORE
Press Release Related Topics Harp Interactive
FEBRUARY 25, 2014
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. Blog How To press release press release writing tips for successful press release writing tips
Meltwater - PR
APRIL 14, 2020
Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach
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Socialmedia.biz
FEBRUARY 18, 2021
[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise.
Sherrilynne Starkie
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. 76design, part of the Thornley Fallis Group, had a hand in developing Canada’s first-ever social media news release almost seven years ago, so this ‘new’ approach is long overdue. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’.
Adam Sherk
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. I saw an item in PR Daily recently using the MoMA press release archive to demonstrate how press releases were much better years ago.
Meltwater
OCTOBER 16, 2016
You put a lot of work into crafting your press release. You hope it will… Read More.
Small Business Mavericks
MARCH 25, 2013
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines.
Meltwater
SEPTEMBER 30, 2018
Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy
Small Business Mavericks
APRIL 4, 2013
I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. So are press releases.
Adam Sherk
OCTOBER 18, 2011
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? One thing I want to emphasize is not to put too much focus on keyword frequency or density in the release.
Socialized
MAY 7, 2012
Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press
Adam Sherk
SEPTEMBER 17, 2013
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. With that kind of content it makes sense for the press release to have compelling visuals too, and I think they pulled it off well. There is also a companion press kit with much more information.
Laurel Papworth
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? Contacts such as address of press launch, and maps, email addresses, phone numbers. Usable and easy admin and structure – ability to email in a press release and have it go live!
Waxing UnLyrical
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. My team and I recently announced our Series B funding entirely without a press release. What would you lose by replacing the press release with an owned-media approach?
Adam Sherk
JULY 23, 2014
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. It has put out what it believes to be the world’s highest press release: While I’m not a particular fan of PR gimmicks or shotgun pitches I like this one, so I’ll bite. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
Adam Sherk
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. Press releases from PR Newswire, Business Wire, PRWeb and Marketwire frequently appear in the listings. PitchEngine releases do not appear to be in the index. A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later.
Bill Hartzer
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to. But I have a suspicion as to why they are wanting us to put nofollow links in press releases now.
Adam Sherk
JULY 27, 2011
While going through some old documents I came across an article I’d written on email press release best practices back in 1999. I started doing online public relations activities in 1995 and from 1996-2000 I managed an online PR team and helped run an email press release service called Internet News Bureau that was eventually acquired by Internet.com. Sending press releases via e-mail can be a great marketing tool – if you do it right.
Adam Sherk
JULY 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. It’s the most common place to find fluff in a release, and they tend to be largely ignored.
Waxing UnLyrical
MAY 18, 2016
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.
The Proactive Report
NOVEMBER 10, 2016
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape. You need to learn how to write your press releases so that Google will index and rank them.
Proactive Report
AUGUST 26, 2013
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write
Adam Sherk
OCTOBER 20, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later by Adam Sherk on October 20, 2009 I’m definitely a fan of Muck Rack – it offers an easy way to track major media journalists on Twitter and pick up on trending topics. So I’ve been curious to see how their Twitter press release service would do. Of those 51 releases, 28 included a bit.ly URLs in Muck Rack releases.
Proactive Report
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal. So how should you write a press release today? Writing a Press Release.
Bill Hartzer
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to Standing Dog’s latest blog post , the Easter Bunny could not be included in a recent press release due to the fact that the Easter Bunny is “parodic” The popular press release distribution service recently contacted Standing Dog Interactive in regards to a pending press release that dealt with an Easter brunch.
Laurel Papworth
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. Online Communities social media social networks Twitter anti doping blog post Facebook lance armstrong social media press release tweet
Proactive Report
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.
Adam Sherk
MAY 26, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? by Adam Sherk on May 26, 2009 The discussion about HubSpot’s post on the syndication of social media press releases vs. traditional press releases called my attention again to PitchEngine , a platform for creating and sharing social media releases (SMRs).
Adam Sherk
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I checked today and it is still at the top of the list for the week: Press releases tend to be the ugly stepsister when it comes to Google News visibility but here’s a sign that they do sometimes get traction from users. Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases.
Convince & Convert
AUGUST 23, 2012
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. Including a relevant infographic with your press release is a fantastic way to give media and news outlets a visual to go with your story, plus it takes advantage of one of the most popular ways to share data. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.
Ari Herzog
SEPTEMBER 21, 2010
If you have ever attempted to distribute a standard press release to users of social media web sites, you are likely very familiar with the problems that it suffered. As a general rule, most readers in social media will not trust or even bother to read a standard press release when it is presented to them on web sites such as Facebook, MySpace or Twitter. If you hire a company that provides press release writing services, you could pay anywhere from $50 up to $850.
Proactive Report
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother’s releases – you do have to craft them very differently from the traditional press release born in the 20th Century.
The Proactive Report
MARCH 12, 2019
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.
Writtent Blog
MARCH 25, 2013
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release. Hiring a professional press release writer is probably your best bet unless you have experience writing successful [.].
Meltwater
JULY 24, 2016
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.
Adam Sherk
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. The answer is that I’m in some PR databases so I get press releases every week of varying degrees of appropriateness. So here is the complete press release. Related posts: Email Press Release Optimization Circa 1999.
Bill Hartzer
MAY 13, 2013
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. As a result, instead of admitting that they did something wrong, they issued a press release telling others that they should not hire network marketing companies. Here is some of the text from the press release that IGXE issued today.
Proactive Report
APRIL 12, 2012
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. And PR Newswire’s study of how multimedia with a press release increases views makes it very clear that we have to provide images, video and graphics with our news releases. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.
Writtent Blog
FEBRUARY 20, 2013
But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. You know they can give you a ton of publicity.
ProBlogger
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?
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