INDUSTRY INSIGHTS YOUR PEERS ARE READING
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. The post How to Repurpose Content into a Press Release (Podcast) appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. MORE
So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet. MORE
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email. MORE
While going through some old documents I came across an article I’d written on email press release best practices back in 1999. I’m not sure when “press release optimization&# became a common concept but it wasn’t being used at that time. MORE
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release. MORE
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release. MORE
Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy MORE
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media. MORE
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE. MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago. MORE
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release? MORE
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity. MORE
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. MORE
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. MORE
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here. MORE
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release. MORE
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead of a wordy press release, digital PR pros use engaging formats to tell a story. MORE
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index. MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information. MORE
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. MORE
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write MORE
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? One thing I want to emphasize is not to put too much focus on keyword frequency or density in the release. MORE
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Here is some of the text from the press release that IGXE issued today. MORE
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release? MORE
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom. MORE
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases. MORE
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases. MORE
» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents. MORE
I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne. MORE
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out. MORE
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. MORE
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases. MORE
I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. So are press releases. MORE
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. MORE
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases. MORE
But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them. MORE
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines. MORE
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements. MORE
You put a lot of work into crafting your press release. You hope it will… Read More. MORE
152 Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press MORE
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More. MORE
Press Release Related Topics Sherrilynne Starkie
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead of a wordy press release, digital PR pros use engaging formats to tell a story.
Harp Interactive
FEBRUARY 25, 2014
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity.
Meltwater
SEPTEMBER 30, 2018
Writing a press release isn’t rocket science — but when you don’t do it on a regular basis, it can be a bit challenging. But with the right tools, you… Read More >>>. PR Strategy
Adam Sherk
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.
Waxing UnLyrical
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.
Meltwater
OCTOBER 16, 2016
You put a lot of work into crafting your press release. You hope it will… Read More.
Proactive Report
NOVEMBER 10, 2016
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.
Proactive Report
APRIL 12, 2012
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.
Adam Sherk
SEPTEMBER 17, 2013
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.
Proactive Report
AUGUST 26, 2013
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write
Convince & Convert
AUGUST 23, 2012
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.
Laurel Papworth
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?
Waxing UnLyrical
MAY 18, 2016
Beyond Press Releases: Using Stories to Land Your Organization on the Front Page. Guest Post by Elaine Hughes. Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors.
Adam Sherk
JULY 23, 2014
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
Bill Hartzer
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements.
Adam Sherk
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index.
Small Business Mavericks
MARCH 25, 2013
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines.
Adam Sherk
OCTOBER 18, 2011
Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? One thing I want to emphasize is not to put too much focus on keyword frequency or density in the release.
Small Business Mavericks
APRIL 4, 2013
I’m a big believer in press releases. However, I have seen many businesses use press releases as SEO tools rather than as publicity tools. It’s not that a good press release can’t add a new link to your website and help you achieve better rankings, but if that’s the reason you want a press release, then I think you’ll be disappointed in the results. So are press releases.
Proactive Report
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.
Adam Sherk
JULY 27, 2011
While going through some old documents I came across an article I’d written on email press release best practices back in 1999. I’m not sure when “press release optimization&# became a common concept but it wasn’t being used at that time.
Adam Sherk
JULY 30, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Videos in Press Releases are Cool – If They Provide Meaningful Content by Adam Sherk on July 30, 2009 Executive quotes in press releases are notorious for lacking any kind of substantial information.
Proactive Report
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.
Bill Hartzer
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site.
Adam Sherk
OCTOBER 20, 2009
So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.
Proactive Report
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.
Socialized
MAY 7, 2012
Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press
Laurel Papworth
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.
Adam Sherk
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.
Adam Sherk
MAY 26, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Where Do You Want Your Social Media Press Releases to Live? But what caught my eye were the options for archiving releases and creating a custom newsroom.
Meltwater
JULY 24, 2016
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.
Writtent Blog
MARCH 25, 2013
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.
Proactive Report
AUGUST 8, 2009
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.
Proactive Report
AUGUST 8, 2009
Paul Gillin makes an excellent case for the value of the press release: Yahoo changed the rules of marketing more than a decade ago when it elected to define press releases as news. Listen to the recorded webinar about Online Press Releases.
Bill Hartzer
MAY 13, 2013
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Here is some of the text from the press release that IGXE issued today.
Adam Sherk
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.
Writtent Blog
FEBRUARY 20, 2013
But what is a press release, exactly? Wikipedia defines a press release as “a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” You’ve heard of them. You know big corporations use them.
Small Business Mavericks
FEBRUARY 3, 2011
» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.
Proactive Report
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?
Laurel Papworth
OCTOBER 8, 2012
I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.
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