Great Design for an Email Press Release
SEPTEMBER 17, 2013
I recently received an email press release that features a compelling design with strong visuals and a nice layout. That’s not something you say every day, and since bad releases get called out much more than the good ones, I thought I’d share it here.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. I stopped reading press releases a long time ago.
How to Write a Social Media Press Release #socialmedia
JULY 1, 2015
Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?
Your Press Release = Your Passport to Publicity
FEBRUARY 25, 2014
Categories: Blog , How To Tags: press release , press release writing , tips for successful press release , writing tips Think of a press release as your passport to publicity.
The 5 Press Release Must-Haves
Small Business Mavericks
MARCH 25, 2013
Press releases are just as effective online as they are off line, but there is one major difference. Your online press release has to be well-optimized for search. Otherwise, online press releases are just like traditional press releases. Here are the 5 essential elements that every online press release should have to be effective in promoting your business: Optimized Headline - News stories have headlines.
Not a Bad Gimmick: The World’s Highest Press Release
JULY 23, 2014
London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding. I also think if you manage to get your press release 27 miles above the earth that deserves a shout-out.
How to Launch a Successful PR Campaign Without a News Release
NOVEMBER 15, 2016
Can you launch a successful PR campaign without a news release? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility.
Creating a Communal Narrative: A Case for Skipping the Press Release
DECEMBER 7, 2016
While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign.
Multimedia with Press Releases Gets More Views and Engagement
NOVEMBER 27, 2013
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies. PitchEngine releases do not appear to be in the index.
Measuring Every Aspect of PR’s Impact—Even Press Releases
OCTOBER 16, 2016
You put a lot of work into crafting your press release. You hope it will… Read More.
The Press Release is not Dead Yet!
APRIL 1, 2012
Great news for PR practitioners: Despite rumors to the contrary, the trusty old press release is not dead. Text 100 surveyed 72 journalists and found that the press release is still the preferred format for receiving corporate news. While you are celebrating this news, there is one caveat: text only releases don’t do much for you. Watch this video of how to craft a Social Media News Release with multimedia. Press releases.
Pimp Your Press Release
APRIL 12, 2012
A recent survey of UK journalists showed us that press releases are still the #1 source for corporate news. Yet today I saw this press release about a survey of marketing decision-makers regarding their organization’s attitudes and practices in social media.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Wondering how to write a press release? Great press releases are not that hard to write. If you’re new to press release writing and want to master this art, read our 4-step guide. 3 Reasons Writing a Press Release is Still Relevant.
5 Ways to Use Pinterest to Boost Press Release Results
Convince & Convert
AUGUST 23, 2012
So how can you leverage that popularity to expand the reach of your press releases? Add an Infographic to Your Release, Then Pin It. This may seem obvious – but don’t just run the infographic with your wire release, or embed it in your email.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me. So here is the complete press release.
Why Press Releases Are Still a Viable PR Techniqiue
NOVEMBER 10, 2016
We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective.
Press Releases Do Get Shared on Google News
DECEMBER 1, 2010
In reading a post on Google Operating System about the Most Shared section on Google News I found it interesting that a press release from NASA was among the leaders. I’m sure it wouldn’t be too difficult to apply a similar angle to typical business press releases.
NoFollow Links in Press Releases? How To Revise Your Press Release Strategy
AUGUST 15, 2013
Recently, Google took the position that press releases were simply link schemes , advertorials for a business. In the video, according to a recent Search Engine Land article, “Throughout the video, John Mueller equated press releases to advertisements.
How to Write a Press Release in 2013
AUGUST 14, 2013
Webinar August 28, 2013, Sally Falkow APR and Lisa Buyer discuss the new Google rules for writing a press release. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did. Writing a Press Release.
Easter Bunny Kicked Out of PRWeb Press Release Web Site
MARCH 19, 2013
The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site.
Night of the living dead press release
MAY 7, 2012
Gini Dietrich admonishes PR professionals No One Cares About Your News Release, and goes on to advise against posting press releases (or links) to a company's Facebook page. Posting links to press releases on a company's Facebook page is not only acceptable, it's desirable. The irrelevance and death of the press
How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who
JULY 24, 2016
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s… Read More.
12 Ways to DO and NOT DO a Social Media Press Release – MSF Medecins Sans Frontieres
OCTOBER 8, 2012
I amble ever hopeful from the microhub site to the social sites but The Facebook page and the Twitter channel are used to promote, you guessed it, more advertising and press releases. I once received a press release as a hard copy printed paper wrapped around a bottle of champagne.
Canadian government spikes the press release
FEBRUARY 1, 2014
The Government of Canada’s announced that it’s retiring the traditional format; surely this means the press release is finally dead. Instead of a wordy press release, digital PR pros use engaging formats to tell a story.
Penalized or Banned in Google? Don’t Issue a Press Release Like IGXE Internet Gaming Exchange
MAY 13, 2013
If your website is banned in the Google search engine or if your website is penalized, then I don’t recommend writing and distributing a press release about it. Here is some of the text from the press release that IGXE issued today.
A Look at Muck Rack's Twitter Press Release Service, 51 Releases Later
OCTOBER 20, 2009
So I’ve been curious to see how their Twitter press release service would do. Muck Rack charges $1 per character to send out a 140 character press release, with a minimum fee of $50. That’s an average of about 4 press releases per week, so there’s not a lot of volume yet.
Lance Armstrong and a tweeted Social Media Press Release
AUGUST 24, 2012
Instead he used his blog as a social media press release site and then used Twitter as a distribution channel for that press release to amazing effect. See what I mean about a social media press release – online, accessible, TWEETABLE.
Changes in News Delivery Give New Power to Press Releases
OCTOBER 24, 2011
We need to understand the current media landscape: What journalists need today, how best to work with them, where the opportunities lie for PR news material — and what that means for Press Releases. How does this affect the way we write a press release?
Five Ways to Ensure PR Success with Your Start-up
SEPTEMBER 22, 2016
Start-ups need PR. The challenge becomes how exactly does a start-up achieves PR success? The first steps is understanding PR it's a journey, not a destination. The post Five Ways to Ensure PR Success with Your Start-up appeared first on Spin Sucks.
Google Makes New Rules for Press Releases
AUGUST 26, 2013
Learn how to write a press release that gets found in search and shared on social media. Online PR media Online News press release SMART write
How and Where to Release a Press Release
MARCH 25, 2013
If you’re new to the world of press releases, getting started can be tricky. Use this brief guide to learn how and where to release a press release. 5 Steps to Publishing Press Releases First, write the release.
How to Turn a Blog Post into a Press Release
MAY 11, 2011
If you’re an ace at writing blog copy, you can write an excellent press release. You already know that press releases are a powerful way to promote your blog , and they’re an effective way to get your message out without duplicating content. So, if you’re ready to put your news out there, here’s some basic steps to re-writing your blog post into a press release. A press release has to announce something. PRESS RELEASE HEADLINE: IN ALL CAPS.
Are You Overusing Jargon In Your Press Releases?
Small Business Mavericks
FEBRUARY 3, 2011
» Are You Overusing Jargon In Your Press Releases? Do you include these types of phrases in your press releases and other public relations documents, either online or off line? If so, then I’d encourage you to rewrite those releases and documents.
Six Tips to Clear and Effective Communication
OCTOBER 8, 2012
The answer can be as straightforward as writing internal messages with the same intensity and purpose as the big news release. Communication Writing audience bullets communications email inbox language press release retweet Social Media tone web writers writing
Five Newsworthy Stories for Your Next Press Release
SEPTEMBER 13, 2012
Most bloggers understand that online press releases can drive traffic. Press releases are powerful ways to reach people through search. As Lee Odden wrote in his book Optimize , “search is an explicit expression of need or want” and online press releases provide the means to reach people at the precise time they are expressing that need. In other words, what are we going to write a press release about?
How PR and Social Media Can Work Together
DECEMBER 6, 2010
In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). The social media release also links back to the company’s LinkedIn and Twitter accounts.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. So, if you’re stumped for an opening line the next time you’re drafting a press release, try something like “XYZ Company, the leading innovator of unique, customer-centric solutions, today announced an outside the box product which supports peak performance. Is the Press Release Dead?
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog.