March, 2017

Trending Sources

Why Transmedia Is The New Viral Gold For Influencer Marketing

The Realtime Report

Why Transmedia Is The New Viral Gold For Influencer Marketing By Dr. Chester Branch. The old form of content marketing is dying. It’s become nothing more than ‘white noise.’ ’ So marketers are relying on influencer marketing as a way to break through the clutter and be heard. This move often overlaps and complements transmedia marketing and should be used that way.

Seven Ways to Repurpose Your PR Content

Spin Sucks

Your PR content holds undiscovered treasures that will help you better connect with your audience. Repurposing your content not only ensures it will live longer, but it will increase the traffic to your website, and make you more creative in the process. Corina Manea has seven ways to repurpose your PR content. The post Seven Ways to Repurpose Your PR Content appeared first on Spin Sucks.

This Week’s Awesome Association PR and Communications Jobs – March 16

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Public Relations Coordinator , American Staffing Association – This public relations coordinator supports the director of public relations and the chief operating officer of the association.

To Cision, With Love

Waxing UnLyrical

Dear Cision, Healthcare shmealthcare, you totally stole the show this week with your B.I.G. N.E.W.S. You know… that not-so-little bolt from the blue that you’re going public. And that you’ll have “ an anticipated initial enterprise value of approximately $2.4 billion.” ” That’s BIG! First of all, congrats. Innovation. My colleague Andy Russell agrees.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Business Spring Cleaning: Squeaky Clean Social Media Channels

Spin Sucks

In part one of this three part series, Laura Petrolino shows you how to clean up your social channels and improve your success with this social media focused business spring cleaning checklist. The post Business Spring Cleaning: Squeaky Clean Social Media Channels appeared first on Spin Sucks.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they measure expenditures, revenue, and cost savings? How do they link the community to competitive advantage? To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. Increase staffing.

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What Should I Do with Negative Reviews on My Facebook Page?

agora pulse

Even the best businesses get negative reviews. Your well-practiced processes can fail, a poor quality product can slip through or a team member can have a really bad day. What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them? In this post, we’ll walk you through all the available options and take a look at some best practices.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best ? Buffer. Klout.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Digging deeper into Facebook ad analysis

Janet Fouts

Facebook ad delivery insights tell you a lot about how your campaign is going and help you get ahead of performance issues, saving you money! Social Media Tips and Tricks Facebook Facebook ads

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? If you just treated it as an afterthought or rushed to finish, there’s a strong chance it’s probably not as strong as it could be. You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. Location. Website. Location. Website.

The Challenges and Solutions of the PESO Model

Spin Sucks

A recent article challenges the PESO model for being an integrated communications framework. Gini Dietrich addresses each challenge and presents a solution. The post The Challenges and Solutions of the PESO Model appeared first on Spin Sucks. Communication PESO Model adam sanders aesop communications model peso model challenges peso model solutions problem with peso strategic objectives

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Cool Association Social Media Jobs This Week – March 2

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Guide the strategy for all communications, website, and public relations messages and collateral to consistently articulate and strengthen the AMAF’s mission and brand. photo credit ). Jobs Jobs Jobs

A World Gone Social

Learn how companies must adapt to survive.

How to Use Social Media to Stand Out at a Conference

agora pulse

Attending conferences can be a big expense for your business. It’s important that you get a return on investment for all this and for most businesses that return needs to go beyond just learning. Often it’s the people you meet and the networks you develop that provide the real value of attending conferences. That’s where the value of social media kicks in. Let me show you how.

How To Make Webinars Effective For Hot Lead Conversion

The Realtime Report

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Even though this is clear, according to Smart Insights, 47% of businesses did not have a digital marketing strategy in 2016. Although if you are one, you’re good to go.

Getting to Know the Ghost: The Complete Beginners Guide to Snapchat

Buffer Social

This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. Since its launch, in September 2011, Snapchat has shown incredible growth. The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. So how can you get in on the action? And how can you use Snapchat to grow your business? Ready?

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How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Three Ways to Be Prepared for the Inevitable Fake News Crisis

Spin Sucks

No brand, organization, or executive is immune from fake news or a 5 a.m. Twitter frenzy. Here are three things you can do right now to prepare. Insurance, if you will. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Comments I like it when people think!

Hot association jobs this week – March 23

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Vice President of Communications , Chesapeake Bay Foundation – CBF seeks a new Vice President of Communications. Communications is one of CBF’s four operating programs. photo credit ).

Are You Ready for The New Facebook Conversion Pixel?

agora pulse

Facebook’s tracking pixels is a central part in Facebook Ads marketing for many businesses. The conversion pixel tracked user behavior after they click on your ad. The audience tracking pixel tracked user behavior so you could utilize retargeting campaigns. And now we have a new tracking pixel that combines the two. Now, the old pixels were rendered obsolete. How Can I Tell if I Have It?

Instagram Lessons from the Forbes Top 10 Most Valuable Brands

Simply Measured

With a community of 600 million users,100 million of whom were added in the last half of 2016, Instagram has become indispensable tool for social marketers looking to drive engagement and keep their brands top-of-mind. 2017 Digital Marketing Predictions From the Experts Download. Instagram is no longer just a photo-sharing network. It has evolved into a photo, video, and GIF-sharing network.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Instagram has more users than Twitter. Sprout Social. Sendible.

Instagram Analytics Guide: How to Pull & Examine Your Data

Sprout Social

Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. To fully understand how well your content performs on Instagram, you need to dig deeper than simple vanity metrics. Instagram Engagement Analytics. Analytics Instagram

The Big Question: Which PR Buzzwords Must Die?

Spin Sucks

PR buzzwords are a double-edged sword. We're responsible for their notoriety and then we want them to die. We asked five experts what they thought. The post The Big Question: Which PR Buzzwords Must Die? appeared first on Spin Sucks. Comments Now that you mention it, I agree. by Gini Dietrich I love this but admit I feel a little sorry for “yummy.”

9 Tools to Address Various Aspects of Visual Marketing

SocialFish

Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you! Create Images. Canva. Visuals are a very important part of any content. Piktochart. Just use Over. Olapic.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Charities: Here is How to Make Your Own Facebook Profile Frames For Your Cause

Stay N' Alive

Possibly in response to Snapchat's brand geofilters, some time in December Facebook quietly launched a feature that brands have been asking for on Facebook for awhile: Facebook Frames, or Camera Effects! Now any official charity on Facebook can create an overlay for their audience's Facebook profiles to display their enthusiasm for the brand.

How Brands in the Pharmaceutical Industry Stack Up

Unmetric

Social media has been established as one of the key channels of the modern day marketing mix. However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. Time Period - Jan 01 - Dec 31, 2016. Social Presence.

7 Ways to Find Your Target Audience on Twitter

Simply Measured

Are you struggling to identify your target audience on Twitter? Do you have a vague, mostly qualitative idea, but fall short when it comes to reaching your engagement drivers, future customers, and lifelong brand advocates? How to Build a Social Media Calendar Download. So do most brands. Most of us aren’t reaching all the people who would be interested in our content and/or product.

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. Engaging with your audience , managing your followers and creating content are just a few of the responsibilities marketers take on every day. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. But luckily there are tools you can use to make life a little easier. T.U.N.S. T.U.N.S. Try T.U.N.S.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.