June, 2024

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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?

B2B 203
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Key Trends Shaping the Future of Home Construction

The Realtime Report

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

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How changes in the UEFA Euro audience are making space for new industry sponsorships

Audiense

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 191
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Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

Social Media Today

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

Instagram 191
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Take the Ignite Social Media Trends Survey

Ignite Social Media

We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. Related Posts 10 Gen Z Trends to Use in Your Boomer Strategy How to Write an AI Prompt for Social Media Images Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign 5 Essential Tips for a Killer Reactive

Survey 164
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Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

The Social Media Hat

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 170

More Trending

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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

Video 131
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Real Estate Development Trends: Expert Opinions

The Realtime Report

Real Estate Development Trends: Expert Opinions If you work in real estate development, you will know only too well how competitive this sector can be. One highly effective way to ensure you stay one step ahead of your main competitors is by being the first to identify new trends. From sustainable practices to immersive experiences, discover all the latest real estate development trends, according to the industry’s top experts, right here.

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X Launches Advanced Analytics for Premium Subscribers

Social Media Today

Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.

Analytics 170
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[Product Update] Enhanced segmentation with cluster count control, new interest categories visual, and much more!

Audiense

We are thrilled to share some exciting updates that will enhance your experience and amplify your capabilities within Audiense products. We value your feedback and continuously strive to improve our platforms to better serve your needs.

Products 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino

The Social Media Hat

Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.

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How to Stay Productive as a Social Media Manager

Oktopost

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.

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Unskippable Ad Breaks on Instagram

Jon Loomer

Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.

Instagram 122
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How to Edit YouTube Videos: A Step-by-Step Guide

The Realtime Report

How to Edit YouTube Videos: A Step-by-Step Guide Creating an engaging YouTube video doesn’t stop with filming; the real magic happens in the editing room. Effective editing transforms raw footage into a polished, compelling story that captivates viewers. Whether you’re a novice or seeking to refine your skills, this guide will provide you with the necessary steps to edit YouTube videos like a professional.

YouTube 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Instagram’s Experimenting With Virtual Pets for Stories

Social Media Today

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

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Behind the scenes at Audiense: Innovating audience intelligence for agency success

Audiense

Just like the great marketers we empower, Audiense listens to its own audience – our customers, including agencies, brands, and partners. When agencies requested control over the number of clusters in audience segmentations, we knew we had to act. Here’s a behind-the-scenes look at our data-driven product development process.

Process 88
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The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT

The Social Media Hat

Learn the purpose of Custom GPTs, and how to use them, with examples. The post The AI Tactic That’s Saving Me Hours Every Week: the Custom GPT appeared first on The Social Media Hat.

Examples 125
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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 104
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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#687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong

Amy Porterfield

Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.

Energy 103
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10 Gen Z Trends to Use in Your Boomer Strategy

Ignite Social Media

Gen Z has entered the workforce and is increasing in buying power. This means that it is becoming increasingly important for brands to understand the mindset and behaviors of younger generations like Gen Z. Those born between 1997-2012 have very different values, communication styles, and social media habits compared to previous generations. Ignoring Gen Z trends and perspectives could mean losing relevance with this powerful consumer segment in the years ahead.

Trends 94
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Instagram Clarifies Advice on Single Word CTAs and Longer Reels

Social Media Today

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Instagram 192
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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Reality of AI Adoption in B2B Marketing

WebInKnow

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

B2B 98
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

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EU’s Decision: Higher Tariffs on Chinese Electric Vehicles

BeingOptimist

The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.

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Digital Marketing Importance: Why It's Crucial for Business Success

Sociallyin Insider Blog

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Most X Users Rely on the App for News Content, Research Shows

Social Media Today

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 147
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3 tips for maintaining advocacy program engagement

Oktopost

The power of employee advocacy in supercharging your social media strategy should not be underestimated. It’s a game-changing approach for businesses aiming to expand their reach, enhance engagement, and elevate credibility. Research shows that content shared by employees receives 8x more engagement than content shared by brand channels. As well as this, leads generated through employee advocacy are 7x more likely to convert compared to other leads.

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#685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout

Amy Porterfield

Listen on… Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again. Ever feel like you’re just stretched […] The post #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.

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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Hotels 96
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Apple Unveils “Apple Intelligence” AI Features for iPhones

BeingOptimist

Apple Inc. has taken a significant step forward in the world of artificial intelligence (AI) with its latest initiative, “Apple Intelligence.” During the company’s annual Worldwide Developers Conference, CEO Tim Cook revealed details about this generative AI strategy, promising exciting enhancements for iPhone users. In a groundbreaking move, Apple Inc. unveiled its latest initiative: “Apple Intelligence.

Apple 91