April, 2017

Trending Sources

The Great AMS Shakeup and what to do about it

SocialFish

With the current shakeup in the association technology space with the merger of Abila, YourMembership and Aptify , association executives are left to wonder what will happen to services and products–not to mention their long-term relationships with their existing AMS partners–as a result.

Five Easy Ways to Put the Social Back in Social Media

Spin Sucks

Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.

The Eight Best Social CRM Tools

Webbiquity SMM

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you CommPRO.biz !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

The Big Question: What Are the Most Important PR Skills for the Future?

Spin Sucks

On this week's Spin Sucks Big Question, we asked, "What are the most important PR Skills for the future?" Six experts provide their thoughts and advice to our future selves. The post The Big Question: What Are the Most Important PR Skills for the Future? appeared first on Spin Sucks.

Lawyers, Is LinkedIn A Waste Of Your Time?

Myrland Marketing

LinkedIn has moved beyond the “I’m just not that into you” phase of social media marketing for lawyers. It is a must and for good reason. You no longer have the luxury of deciding whether this is a tool you should spend time getting to know.

7 Secrets of Super-Successful Video Marketing

Buffer Social

By now, it’s clear that video is an essential channel for marketers. But what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time. We teamed up with Wistia and sought to find out.

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Social Media Automation Rules No Brand Should Break

Sprout Social

Automation gets a bad rap. Usually when you hear about social media automation, you picture the cringe-worthy automatic direct message that sometimes happens after you follow a new account. Thanks for the follow, Bob! Check out our new product at this yourwebsitehere.”.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How to Build a Brand on Twitter in 11 Easy Steps

agora pulse

Can you build a brand on Twitter 140 characters at a time? The answer is YES! I’ve built my brand even though I live in a small historical town that not many people have heard of.

How to Promote a Cause on Facebook

SocialFish

The integration of social media in marketing has changed the game forever. Pushing a more socialized agenda by allowing for greater user participation is doing wonders for cause promotion, in particular.

How to Build an Online Newsroom that Engages Journalists

Spin Sucks

What does your online newsroom look like? Is it evolving with the advances in technology to cater to the needs of journalists? Or is it just a bulleted list of recent news releases and a mailto form? Here is how to build an exceptional online newsroom.

Facebook, Instagram, and Snapchat: A Status Update

Simply Measured

It seems like Facebook, Instagram, and Snapchat unveil new developments and product features every day as Snapchat goes toe-to-toe with Instagram Stories (and now Facebook Stories), and all of these networks try to: A) Get current users to spend more time with them. B) Attract new users.

A World Gone Social

Learn how companies must adapt to survive.

5 Google Chrome Extensions Every Digital Nomad Needs

Koka Sexton

As a nomadic worker, our “office” for the day isn’t always the most productive environment. Whether it’s in an airport, a bustling cafe or the lure of a YouTube black hole, remote workers can struggle to focus and maintain high levels of productively.

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results.

Avoid These 7 Rookie Influencer Marketing Mistakes

agora pulse

Influencer marketing takes many shapes, from sponsored blog posts all the way to product placement in Instagram shots and YouTube videos. The concept behind it is pretty simple. A business teams up with an individual who has social clout.

Special Announcement

SocialFish

As you all know, I am now fully immersed in startup land with WorkXO and our culture analysis and culture change work.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten

Spin Sucks

By now you heard about the incident that led to an unprecedented PR crisis for United Airlines. Roland Alonzi looks at the three crucial mistakes United made that led to this PR crisis. The post Flying the Unfriendly Skies: The United PR Black Eye Won’t Soon Be Forgotten appeared first on Spin Sucks.

The Marketer’s Toolbox: The 60 Marketing Tools We Use at Buffer

Buffer Social

As a marketing team spread around the world — from the West Coast in the US to the East Coast in the US to Canada, to the UK and Singapore, we always keep an eye on the latest marketing and productivity tools to help us stay connected and do our best work.

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United Airlines: Principle Over People & Profits…Was It Worth It?

Myrland Marketing

You have to think twice. No, you have to think more than twice. You have to think before, during and after a crisis to make sure your response is calm, measured, sympathetic, accurate, and correct.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why You Should Clean Your Social Connections

Ari Herzog

The purpose of LinkedIn , according to the company, is “to connect the world’s professionals to allow them to be more productive and successful.

How To Video Series: How Do I Know If My Video Is Any Good?

SocialFish

I was part of a team that filmed a series of short how-to videos with 5:00 Films & Media as they prep for their first #MMCCon. I’ll be posting a few of the videos for you here in the run up to the conference – because these guys are awesome and they really know their stuff. Enjoy!

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United Airlines: When a Crisis Means it’s Time to Fire the Client

Spin Sucks

Between Pepsi, Sean Spicer, and United Airlines, it's been a crazy week for crisis communications. If you work with a volatile client like the aforementioned, how do you know when it's time to fire them or quit your job. The post United Airlines: When a Crisis Means it’s Time to Fire the Client appeared first on Spin Sucks.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

We’re making the camera the first augmented reality platform. Mark Zuckerberg, Facebook F8 conference 2017. Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s conference.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

From Awareness to Trust: Dos and Don’ts for Lead Nurturing on Social Media

Socialmedia.biz

Post by Adi Englander. Lead acquisition is the aim of any good inbound marketing plan, and it’s expensive. Data from HubSpot shows leads range from $11 to $100 each , depending on industry.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016.

Why It’s Essential to Track Your Content

Simply Measured

You’re paid to make an impact, not figure out if you’re making an impact. So, why go through the effort of tracking your content on its journey across social and the web? Here’s Why. Let me tell you about the person who taught me the best digital marketing lesson I’ve ever received.

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Latest Association & Nonprofit Jobs – April 12

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.