November, 2017

#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The October #measurePR Twitter chat focused on the issue of gender bias in advertising and how measurement of gender bias can affect PR. Our guest for the October chat was Angie Jeffrey , APR, ABX’s Vice President of Brand Management.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

FAQ 29

Trending Sources

Why B2B Companies Need to Get Started with Facebook Live

Convince & Convert

Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business.

Social Media Case Study: How Red Bull Built a Strong Fan Base Online

Devumi

Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

10 Things You Should Never Share on Social Media

Meltwater

With social media, the personal is the professional. If you rely on your online presence… Read More.

4 Reasons Marketers Should Embrace Instagram Over Snapchat

Convince & Convert

The race between Snapchat and Instagram might finally have a clear winner. Adweek recently announced that Instagram Stories, an Instagram feature considered to be in direct competition with Snapchat, now has 250 million daily active users—more than Snapchat’s entire user base.

How I Got 24 Times More Views on LinkedIn

agora pulse

If you don’t feel like reading this entire post, let me give you the conclusion right here: By repeating a LinkedIn post 5 times, I was able to get 24 times more views in total than the very first post had. That first post got 109 views while the next 4 got a total of 2,547 views.

Tips 24

The Surprising Connection Between Fundraising and Workplace Culture

SocialFish

We’re excited to present a new webinar for the Foundation Center ! Here’s the description: At the heart of all organizational capacity building is workplace culture, and nonprofits and foundations are no exception to this rule.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

17 Easy-to-Use Mobile Apps for Visual Storytelling

Socially Sorted

If you are looking for some great Mobile Apps for Visual Storytelling then look no more. I’ve compiled a list of visual content apps that will enable you to create awesome visual content from your mobile device no matter where you are. Let’s get started! Creating. // Read More.

2015 to 2017: Black Friday Trends

Audiense

Here at Audiense our vision is to ‘ democratize actionable insights ‘ How you ask? Through the extraction, compilation and analysis of data from a variety of social media channels.

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

Buffer Social

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies.

Social Selling with Amplify Adventures In Europe

Koka Sexton

I just got back from a week in Europe. I started in London and ended up in Paris. Hootsuite recently. The post Social Selling with Amplify Adventures In Europe appeared first on Koka Sexton. Blog Hootsuite life

A World Gone Social

Learn how companies must adapt to survive.

New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. According to the Nielsen Trust in Advertising report , 83% of consumers world-wide trust recommendations from friends and family.

UGC 11

Managing Generational Differences in the Workplace

SocialFish

WHOO HOO! I am super excited to share with you our brand new Generations on-demand course. This is based on a really popular 4-hour in-person training that Jamie has been facilitating for a couple of years, and we’ve been wanting to figure out how to make it accessible to more people.

Latin American PR Trends: A Focus on Creating Value

Meltwater

In today’s media-saturated market, information overload is a real concern, especially if you're trying to… Read More.

Facebook Domain Verification: Edit Link Previews

Jon Loomer

Back in September, I provided three tips on how you could continue to edit link previews when creating a Facebook post. This functionality had otherwise been taken away in an effort to combat fake news.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Getting Started with Instagram for Your Business: 8 Simple Steps

Buffer Social

More than 500 million people use Instagram every day 1 TechCrunch , September 2017 , and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand 2 Instagram business blog , September 2017.

????????? Cyber Monday: Discovering the online consumers

Audiense

Having delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday. Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015.

Tailwind Officially Launches Tribes To Help Bloggers Expand Their Reach

The Social Media Hat

One of the biggest challenges facing bloggers is getting other people to share your content. Tailwind Tribes can fix that

[Cool Infographic Friday] 51 Amazing Facts about WordPress

SocialFish

We love WordPress, SocialFish is built on it, so couldn’t resist this one. Tip o’ the hat to WebsiteBuilder for sending this along. Photo by Joey Kyber on Unsplash. Cool Infographic Friday

Tips 16

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Myth: PR Campaigns Can’t Be Measured

Meltwater

Have you ever proposed a new initiative or asked for an increased budget without knowing… Read More.

New Feature: Facebook Creative Split Testing

Jon Loomer

Creative split testing of Facebook ads just became a whole lot easier with the update of Facebook’s built-in split testing feature. Don’t confuse this update with the dynamic creative feature (which is also amazing).

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start.

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Start A Blog: The Ultimate Free Guide

The Social Media Hat

If you’ve been thinking about starting a blog, this is the place to start. How to determine your audience and focus, get your blog running, build an audience and make money

Should We Be Worried about the Facebook Explore Feed?

agora pulse

Could the new Facebook Explore feed be the end of organic reach? Are we close to Facebook “Reach Zero”? If you’re curious if this is all a big to-do-about-nothing or something to really get concerned about, let’s investigate. What on Earth is the Explore feed?

News 11

How Earned and Paid Media Are Merging—and How It Impacts PR Pros

Meltwater

If there’s one constant in the world of public relations, it’s change. The profession is… Read More.

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Facebook Messenger Customer Chat Plugin: Closed Beta

Jon Loomer

I’ve received countless questions during the past week about the nifty little Messenger widget that hovers on the right side of my website. That’s the Facebook Messenger Customer Chat Plugin , and I am lucky enough to be part of the closed beta.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.