This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones. MORE
You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore MORE
Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. MORE
With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy MORE
Google John Naisbitt and you’ll find more than 1,300 web pages, most of the referencing his 1982 seminal work Megatrends. In it, Naisbitt identifies the global trends that will form the future political and economic world. MORE
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively. MORE
Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media. MORE
After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified. MORE
In this post you’ll discover 12 types of marketing videos that viewers love to watch. If you’re thinking of creating marketing videos for your business then these ideas will get you started. We’ll then take a look of some of our favourite video types from the. // Read More. MORE
Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers MORE
Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics? MORE
If you want to read many blogs and don’t want to remember to manually bookmark and visit them in a browser, you can opt to subscribe via email or RSS. Subscribing by email is easy: You submit a form with your email address, confirm you want to opt in, and you will receive an email message every time your favorite blogger publishes a new post. Subscribing by RSS is different: You use a web application and add the blog’s feed to your app. MORE
SEPTEMBER 18, 2018
Instagram is expanding its shopping options to encourage more business activity within the app MORE
Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. MORE
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows. MORE
3 Easy Videos for Startups to Create. One of the challenges that startups often face is trying to create videos. As much as the benefits of using video for content, marketing and other areas are clear, the costs associated with creating them can be high for startups that usually have tight budgets. MORE
According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021. MORE
Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs. MORE
Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever. MORE
Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>. Content Marketing MORE
Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. MORE
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount. MORE
This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy MORE
It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business. MORE
“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters. MORE
100 
It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind. MORE
As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments. MORE
When something happens to an employee outside of work, how that company responds is representative of the company culture. MORE
Friends often ask me what kind of camera they should get. Usually, it’s because someone wants a new travel camera, their first real camera, or they want a device capable of more functionality than their smartphone. MORE
What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime. MORE
Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. MORE
Janet Fouts
SEPTEMBER 8, 2018
What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.
Waxing UnLyrical
SEPTEMBER 20, 2018
Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.
SocMed Sean
SEPTEMBER 19, 2018
As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.
The Realtime Report
SEPTEMBER 5, 2018
3 Easy Videos for Startups to Create. One of the challenges that startups often face is trying to create videos. As much as the benefits of using video for content, marketing and other areas are clear, the costs associated with creating them can be high for startups that usually have tight budgets.
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A beginner's guide to social media automation tools and getting automation right.
Waxing UnLyrical
SEPTEMBER 11, 2018
Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.
SocMed Sean
SEPTEMBER 9, 2018
Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics?
Social Media Today
SEPTEMBER 20, 2018
Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers
Sherrilynne Starkie
SEPTEMBER 11, 2018
This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Ari Herzog
SEPTEMBER 5, 2018
“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters.
Sprout Social
SEPTEMBER 6, 2018
Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.
Buffer Social
SEPTEMBER 10, 2018
Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram.
Socialmedia.biz
SEPTEMBER 11, 2018
According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
SEPTEMBER 18, 2018
Instagram is expanding its shopping options to encourage more business activity within the app
Sherrilynne Starkie
SEPTEMBER 10, 2018
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.
Ignite Social Media
SEPTEMBER 17, 2018
It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business.
Jon Loomer
SEPTEMBER 11, 2018
Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Geoff Livingston
SEPTEMBER 9, 2018
Friends often ask me what kind of camera they should get. Usually, it’s because someone wants a new travel camera, their first real camera, or they want a device capable of more functionality than their smartphone.
Audiense
SEPTEMBER 20, 2018
This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy
Social Media Today
SEPTEMBER 17, 2018
With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy
Sherrilynne Starkie
SEPTEMBER 2, 2018
Many companies fail to include media relations as part of their content marketing strategies.
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Discover just how easy it is to boost SEO with social media.
Buffer Social
SEPTEMBER 12, 2018
Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business.
Sprout Social
SEPTEMBER 12, 2018
Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.
Ignite Social Media
SEPTEMBER 18, 2018
Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.
Audiense
SEPTEMBER 7, 2018
After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.
Social Media Today
SEPTEMBER 16, 2018
You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore
Meltwater
SEPTEMBER 4, 2018
Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>. Content Marketing
Buffer Social
SEPTEMBER 17, 2018
Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another.
Socially Sorted
SEPTEMBER 6, 2018
In this post you’ll discover 12 types of marketing videos that viewers love to watch. If you’re thinking of creating marketing videos for your business then these ideas will get you started. We’ll then take a look of some of our favourite video types from the. // Read More.
Social Media Marketing
SEPTEMBER 10, 2018
It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind.
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