September, 2018

Self-care is not selfish. Tell a friend!

Janet Fouts

What do you think the term “caregiver” means? I’m learning that it means something different to everyone. When all is said and done, almost every one of us will be a caregiver of some kind in our lifetime.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Trending Sources

[SOLVED] Uploading Photos To Instagram AND Responding To Comments From Your Laptop Or Desktop

SocMed Sean

As you probably, Instagram is really a mobile-based application, which means it’s difficult to upload photos to Instagram from your PC or Mac. There is a web version of Instagram, but it is VERY limited as to feature-funtionaly, really just letting you view photos and read comments.

3 Easy Videos for Startups to Create

The Realtime Report

3 Easy Videos for Startups to Create. One of the challenges that startups often face is trying to create videos. As much as the benefits of using video for content, marketing and other areas are clear, the costs associated with creating them can be high for startups that usually have tight budgets.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Trust Me, I’m a Communicator

Waxing UnLyrical

Guest Post by John Friedman. It is a difficult time to be a professional communicator. Trust and credibility are two of the attributes that we rely upon to do our jobs.

Is Going Viral The Right Goal For Your Content?

SocMed Sean

Viral videos…we love to watch them and share them. And a good viral infographic? Who doesn’t love to learn about a highly complicated subject through the artful use of clear, concise metrics?

Facebook Will Now Allow Pages to Join Facebook Groups

Social Media Today

Facebook will now allow Pages to contribute within Groups as Pages, a small but relevant update for marketers

Top Five: Ottawa Senators’ PR offensive

Sherrilynne Starkie

This week’s top five must-know news for marketing and communications professionals includes Facebook’s new ad capabilities, Twitter’s live audio broadcasts, Snapchat’s Spectacles V2, the Ottawa Senators’ owner’s PR offensive and Pinterest’s new milestones.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Walking Around In Their Shoes

Ari Herzog

“You never really know a man until you stand in his shoes and walk around in them,” said Atticus Finch. Through his daughter Scout’s memories about her prepubescent childhood in the racially segregated Deep South of the 1930s, I feel like I’ve walked around in the shoes of lots of characters.

Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. With more businesses paying for Facebook ads and Facebook limiting the number of ads they show, quality and targeting is paramount.

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How to Sell on Instagram: A Stories Strategy That’s Generated ‘Hundreds of Thousands’ in Sales

Buffer Social

Kettlebell Kings has used educational content to build an audience of over 79,000 fitness enthusiasts on Instagram. It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram.

Dos and Don’ts for Nurturing Leads on Social Media

Socialmedia.biz

According to Statista , there are almost 2.4 billion users on social media across the globe and the number is expected to reach 3 billion by 2021.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Instagram Adds New Shopping Options to Boost Revenue Potential

Social Media Today

Instagram is expanding its shopping options to encourage more business activity within the app

Infographic: How to measure social media ROI

Sherrilynne Starkie

Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. According to a recent survey, only 23 per cent of senior marketers say they can determine the impact of their social efforts quantitatively.

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How to Use Instagram for Business

Ignite Social Media

It seems like there are changes to social media platforms almost daily, but we’re here to help you navigate all of the changes and make sure you’re making the biggest impact for your business. Let’s focus on using Instagram for business.

How to Compare Audience Sizes on Instagram vs. Facebook

Jon Loomer

Instagram continues growth at a fast pace , and Facebook advertisers are becoming more accustomed to considering Instagram as a placement for their campaigns. At the same time, Instagram continues adding new features that make ad setup easier than ever.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

What Kind of Camera Should You Get?

Geoff Livingston

Friends often ask me what kind of camera they should get. Usually, it’s because someone wants a new travel camera, their first real camera, or they want a device capable of more functionality than their smartphone.

Social data for media planning (III): how to reach a specific audience and measure performance

Audiense

This week we finish our series of posts about how to use social data to enrich media strategies. Today we address the last two phases of a campaign: the carrying out of the campaign itself (to reach a specific audience) and the post-campaign analysis. Media Strategy

15 Reasons Your Business Needs Online Reviews [Infographic]

Social Media Today

With more ways than ever for consumers to share their opinion, reviews are now a crucial consideration for your marketing strategy

Rules for good media relations

Sherrilynne Starkie

Many companies fail to include media relations as part of their content marketing strategies.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

AJ&Smart Has Generated More Than €2 Million in Sales from Social Media: Here’s How

Buffer Social

Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business.

Elevate Connection With Enhanced Paid Tools for Facebook and Instagram

Sprout Social

Social media advertising continues to explode in all directions. Social budgets are growing by over 32% in 2018, social ad revenue is expected to climb over $51 billion dollars by the end of 2018 and 76% of total US consumers claim to have bought a product seen on social media.

5 Tips for a Flawless Holiday Social Campaign

Ignite Social Media

Hard to believe we are turning a sharp corner into the last quarter of the year and it’s time to start planning your holiday social campaign. Q4 is make or break for a lot of businesses and each year, the competition grows.

Social data for media planning: how to enrich content and the media plan using social data

Audiense

After the first article in this series about social data and media planning in which we discussed several methods to define and identify the target audience , today we'll focus our attention on how to enrich both the content and the media plan for those audiences previously identified.

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Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Social Media Today

You can learn a lot from social media experts, but don't take everything they say as gospel, advises contributor Pam Moore

Content Marketing in Cleveland

Meltwater

Conferences are a time to connect with colleagues while delving into conversations about your profession’s best practices. It’s an opportunity to explore new technologies and evolving strategies for our ever-shifting business… Read More >>>. Content Marketing

How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Online Communities

Buffer Social

Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another.

12 Marketing Videos for Your Business (that Viewers Love to Watch)

Socially Sorted

In this post you’ll discover 12 types of marketing videos that viewers love to watch. If you’re thinking of creating marketing videos for your business then these ideas will get you started. We’ll then take a look of some of our favourite video types from the. // Read More.

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Digital Signages as a Tool of Omni-Channel Marketing

Social Media Marketing

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. Hereby hangs a tale not that often but X generation and baby-boomers are not that far behind.