The Social Media Hat
JULY 6, 2024
Episode 10 of the AI in Marketing: Unpacked podcast, with Asavari Moon The post From Traditional to Predictive: Navigating Marketing’s AI Transformation appeared first on The Social Media Hat.
Social Media Today
JULY 24, 2024
Meta says that the accounts were associated with a known scam group called the “Yahoo Boys”
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Audiense
JULY 3, 2024
Discover the top brands vying for gold at the Paris 2024 Olympics, focusing on sustainability, compelling storytelling, and leading technology in their campaigns.
Jon Loomer
JULY 15, 2024
I’m starting to wonder if targeting even matters anymore. Don’t confuse what I’m saying. This isn’t an infomercial for Meta’s amazing hands-off algorithmic targeting. It has its flaws. What I’m saying is that we have very little control over how our ads are delivered. Example Here’s an example… I tested four different targeting strategies : Advantage+ Audience without suggestions Advantage+ Audience with suggestions Original audiences using custom audiences and Advantage Custom Audience tu
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Convince & Convert
JULY 2, 2024
89% of higher education marketers believe they have enough budget to meet their marketing goals. This is great news, but a number that high certainly surprised me when I first saw it. This stat is from our recent 2024 Higher Education Marketing Report and is just one of several enlightening stats we found. But I think there’s an important nuance here.
Oktopost
JULY 9, 2024
Passionate about creating authentic and entertaining social-first content, Kaylin Balderrama joined us on Behind the Post to share how her innovative social strategy has grown Bazaarvoice’s followers by 16,000 since December. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary “In the last year, we have gained a little over 18,000 followers on social.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JULY 16, 2024
Meta's got another way to get you using its AI features, whether you like them or not.
Ignite Social Media
JULY 25, 2024
In the digital marketing landscape, social media influencers and content creators play distinct roles. While often used interchangeably, these terms represent different approaches to online presence and audience engagement. Our sister agency, Carusele, did a deep dive on this topic on their blog the other day, which we’ve summarized here. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions.
Jon Loomer
JULY 18, 2024
I love this analogy… In our strategy session recently, one of our members had this analogy when talking about ad targeting now. The Analogy You know how tree houses often have a steering wheel at the top, and kids will turn that wheel like they’re really doing something? They’re driving that ship and helping it go a certain direction. That’s what ad targeting is now.
Bill Hartzer
JULY 25, 2024
Thinkific has announced the launch of its new Pro and Elite paid plans on The Leap, a mobile-first platform designed to help creators turn their passion into profit. Building on the momentum of a successful beta phase that saw over 25,000 signups, these new plans offer advanced tools, enhanced support, and greater platform functionality to cater to both burgeoning and established creators.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
JULY 8, 2024
Social media has become the preferred channel for B2B brands and customers to communicate and engage with one another. After all, having meaningful conversations on social media is what connects people and brands. Whether it’s to feel more connected, access quick responses to questions, or feel part of a community, social media’s casual and convenient nature usually offers a more personalized and familiar experience for B2B buyers looking to connect.
The Social Media Hat
JULY 1, 2024
AI is impacting social media across multiple disciplines, with a variety of tools to assist. The post Transforming Social Media Marketing with AI: Exploring the Full Potential appeared first on The Social Media Hat.
Social Media Today
JULY 24, 2024
Meta says that the accounts were associated with a known scam group called the “Yahoo Boys”
Audiense
JULY 25, 2024
Do you remember Blockbuster? It seems funny now, with access to any movie you could ever want at your fingertips, that you used to drive to a store where you had to physically pick up the movie you wanted to watch. Then you would drive home, watch it and return it the next week.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Jon Loomer
JULY 23, 2024
You don’t need to do it all at once… You have multiple company goals, so you have campaigns for sales , leads , and maybe even engagement. You have separate ad sets by product and lead magnet. This is all doable, but there’s one problem. The Budget Dilemma You have a daily budget of $100. Or maybe it’s $50 or $20. Focus less on the specific number and more about the potential problem.
Sprout Social
JULY 23, 2024
“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.
Oktopost
JULY 2, 2024
In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. Yet, I would like to debate the actual value of intent signals actual value and effectiveness. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?
The Social Media Hat
JULY 18, 2024
20 ways you need to *stop* using AI for marketing today. The post How NOT to Use AI appeared first on The Social Media Hat.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JULY 18, 2024
Meta's latest policy changes relating to AI have raised questions in some regions.
Amy Porterfield
JULY 11, 2024
Listen on… Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier. I want you to take a moment […] The post #696: How I Quit Social Media & Still Grew My Business 165% with Kate Kordsmeier appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
JULY 26, 2024
Why does Meta do this? I decided I wanted to leverage three different features in a test. I quickly realized how difficult — even impossible — that would be. The Setup I Wanted I’d create a campaign that… Utilizes Flexible Ad Format Can be broken down using Audience Segments Has results that feature Ad Recall Lift All perfectly reasonable, right?
WebInKnow
JULY 22, 2024
Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
JULY 8, 2024
Demand generation trends change super fast, so you need to adjust your demand generation tactics as well. One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Yet, as tempting as it is to follow what competitors are doing, you must focus on what your customers want to see. 67% of marketers admit they need an up-to-date understanding of their customers’ needs and
The Social Media Hat
JULY 25, 2024
5 key conversations to have with AI on social media, content, and more. The post Let AI Help With Your Marketing Using These 5 Chain Prompts appeared first on The Social Media Hat.
Social Media Today
JULY 8, 2024
Clear Mode would enable you to remove all the description text and UI buttons from the viewing experience.
Amy Porterfield
JULY 3, 2024
Listen on… Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to […] The post #694: What Your Customer Wants and Can’t Tell You with Melina Palmer appeared first on Amy Porterfield | Online Marketing Expert.
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Discover just how easy it is to boost SEO with social media.
Hootsuite
JULY 10, 2024
A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand. It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. And conveniently, they report their top findings directly to your inbox.
Sprout Social
JULY 23, 2024
As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.
Oktopost
JULY 25, 2024
Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. Listen to the podcast Watch the live recording Or subscribe on Spotify , Apple Podcasts , or YouTube.
The Social Media Hat
JULY 13, 2024
Episode 11 of the AI in Marketing: Unpacked podcast, with Christopher Carr The post Harnessing AI: Practical Applications in Digital Marketing appeared first on The Social Media Hat.
Social Media Today
JULY 24, 2024
But it may not be the alternate feed option that some have speculated.
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