May, 2017

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Hashtags.

Trending Sources

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000.

Cool Nonprofit Jobs This Week – May 24

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager.

Get Back Up and Do It Again

Ari Herzog

Paleo eating includes fruits and vegetables, nuts, and anything that had a heartbeat. No dairy. No grains. No refined or pasteurized foods. No additives. In other words, eat what the caveman would eat. Be a modern hunter-gatherer , not a later agriculturist. I joined the paleo revolution in July 2014 to lose belly fat and tone my abs. Exercise alone didn’t work. My kitchen was 99% organic at the time, and it was a natural evolution for my diet to go back in time.

LinkedIn Groups: What you Need to Know Now

SocialFish

If you read this blog, you know I tend to be sort of a glass-half-empty kind of gal. I prefer to think of myself as a realist rather than a pessimist, but hey–someone has to be the downer, right?

How to Create Achievable Social Media Goals

Sprout Social

Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common reason resolutions fail is because they’re too broad to feel attainable. Social media goals operate in the same way. Aim too high in too short a time frame and you’re setting yourself up for failure.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources.

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The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Buffer Social

Science plays a key role in marketing, especially the science of psychology. We have written about the 15 psychological principles in marketing and studied seven social media psychological research.

Build an Employee Brand Ambassador Program

Meltwater

Consumers no longer trust in the marketing content brands release into the world. In fact,… Read More. Blog Brand Marketing

Hard Rock Increases Instagram Engagement in These 3 Ways

Simply Measured

Instagram is evolving its algorithmic view according to engagement, relevance, relationships, timeliness, profile searches, direct shares, and the duration of time spent viewing a post.

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A World Gone Social

Learn how companies must adapt to survive.

Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion

SocialFish

By Elizabeth Weaver Engel, MA, CAE, CEO and Chief Strategist, Spark Consulting. Association executives know that the Millennial generation, which will soon be the majority of our workforce and membership base, is the most diverse generation we’ve ever had in the US.

38 Benefits of Social Media Marketing Every Business Needs to Know

Sprout Social

Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business.

Is Social Selling Dead?

Koka Sexton

You may have heard the whispers. It is getting louder but I’ll get to that in a second. The idea. The post Is Social Selling Dead? appeared first on Koka Sexton. Blog Social Media Tips Social Selling Strategies Entrepreneur LinkedIn social selling Twitter

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai.

How to Create Better Content for Any Point in the Funnel

Simply Measured

Here’s the real question: How do I create content with a purpose? We talk about the funnel a lot on the Simply Measured blog. Because it is the common concept that binds all marketers together.

How Social Media Can Make You Healthier

SocialFish

Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.

5 Instagram Metrics That Truly Measure Your Efforts

Sprout Social

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Sydney, Australia – Facebook Course June 2017

Laurel Papworth

Dear Students, my next Facebook course is on June 21st & June 22nd (two day course) so please bring your laptop and charger on both days. Lunch and teas and online courses/workbooks are included with the course being run in Sydney CBD in a training room.

Spotting Trends in the PR Industry

Meltwater

Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period.

5 Ways to Crush Content Marketing on Any Budget

Simply Measured

Our content marketing strategy at Main Street Hub , the do-it-for-you marketing solution for local businesses, helps small businesses all over the country drive growth. 25 Ways to Come Up with More Creative Campaigns Download.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Bringing on a Fundraising Consultant: A Nonprofit’s Hiring Guide

SocialFish

Are you considering hiring a fundraising consultant? Before beginning your search for the perfect consultant, you’ll want to familiarize yourself with the hiring process.

11 Tips To Boost Your Social Media Marketing Productivity

Sprout Social

Social Media Managers are a special breed. You have to be organized, focused and socially aware. At the same time, you must also be highly skilled in writing, design and communication. It is a role that crosses the boundaries between creative and management.

How Is Dark Social Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers.

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Infographic: Is That All? What a Social Media Manager Does

Meltwater

Snap pics, shoot a video, and add 140 characters of clever. While you’re at it,… Read More.

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.