June, 2017

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. .

The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights.

Trending Sources

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

How to Make Your Content Stand Out in 2017: Three Expert Tips

Webbiquity SMM

Ever get the feeling that many of the digital marketing tactics effective in the past—even a year ago—no longer work as well as they used to? You’re not alone. Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

Why Social Media Automation Will Eventually Kill Social Media (Unless We Do Something About It)

agora pulse

Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*?

How To Get The Rainbow Pride Reaction On Facebook

Bill Hartzer

There is a new reaction on Facebook, called Rainbow Pride Reaction. Currently, Facebook defaults to a few reactions that you can make on friends’ posts: Like (thumbs up), Love, Haha, Wow, Sad, and Angry.

How to Optimize Your Website’s Perceived Load Speed

Pixlee

Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

127 Time-Saving Keyboard Shortcuts for Social Media Marketers

Buffer Social

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year!

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Here’s How Often You Should Post on Social Media

Convince & Convert

Will Roe v. Wade be overturned? Will the United States bail on every international treaty to which it has previously signed? Will Nicolas Cage have a late-career resurgence? How often should I post to social media? These (among others) are the central questions of our time.

Boomer Bootcamp!

SocialFish

Message for SocialFish readers from my friend Shira Harrington – please share if you know anyone who might be interested!

Infographic: U.S. Open Highlights by the Numbers

Meltwater

USGA’s U.S. Open 2017 brought us some memorable golf moments this past week. Open… Read More.

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How Important Is Influencer Marketing for Brand Awareness?

Simply Measured

When done right, influencer marketing can work wonders for businesses looking to launch new products or raise brand awareness by tapping into an influencer’s already established audience and reach. So, what exactly is influencer marketing? It means partnering with bloggers and/or social media influencers, and having them create BEAR content. Brand-Specific: It should be clear that the influencer is using your product or associated with your brand.

A World Gone Social

Learn how companies must adapt to survive.

5 Steps to Take For A Successful Social Media Marketing Plan

Stay N' Alive

When it comes to marketing, strategy is everything- and a good strategy is only the result of goal setting, thorough research, and calculated risks (especially when it comes to your budget). Here are the steps you need to take for an effective strategy: Think of What Would Improve Your Brand Most.

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? And what’s not working? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. With this framework, you can easily identify successful posts and understand why they did well.

How to Turn Video Content into Conversions

Convince & Convert

The first electronic television was introduced to the world 90 years ago. Right off the bat, everyone knew it was love at first sight. Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic.

What Kind of Decisions Would You Make if Your Future Didn’t Depend on it?

Direct Marketing Observations

What if you had no filter? What if there were no repercussions for your actions both offline and online? What kind of world would that be? That would be 2017, where streaming your crimes, your transgressions or other people’s flaws, misdeeds, and imperfections on your phone seem to be the norm.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Everything We’ve Learned from Making 4,000 Infographics

Meltwater

With over 4,000 under our belt, we’ve learned a lot about how to make infographics… Read More.

Social Innovators Series: Jen Joyce

Simply Measured

In our Social Innovators series, we highlight leaders who use data and creativity to build world-class social marketing organizations. Here’s Jen Joyce’s story. J en Joyce, who leads social media marketing at Simple, got her start locally here in Seattle managing social for Hotel Max, before she was recruited for Uber’s first PNW office. “I I got an email from my friend Michelle Broderick: ‘Hey, there’s this new startup coming to Seattle, and I want you to be our Community Manager.

News 22

The Complete Guide to Facebook Mentions and Tags for People and Pages

The Social Media Hat

Whether you're a long-time Facebook user or just getting started, understanding the differences between mentions and tagging can be a bit tricky. Here's everything you need to know

The #GetSocialSmart Show Episode 025: Do You Take a Photo or a Video?

Katie Lance

How do you know when something is post worthy or video worthy? Have you ever thought about that? You’re at an event, you’re with a client, you’re thinking about posting to Facebook, and you’re like, “Should I take a photo or should I take a video?”

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result.

7 TweetDeck Alternatives You Should Start Thinking About

agora pulse

There is some very real talk about Twitter offering a paid subscription to power users which would be contained within TweetDeck. Its mobile app is already gone and there’s a very real possibility that the desktop version of TweetDeck could be removed or upgraded to paid only.

FLOTUS as the Original Influencer

Meltwater

As Melania Trump steps into the spotlight as the incumbent FLOTUS, we await with impatience… Read More.

6 Social Media Tactics for Nonprofits

Simply Measured

It’s more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. . According to Nora Ganim Barnes , who co-authored a study from the Dartmouth Center for Marketing Research, “an astounding 97 percent of nonprofits are using social media, far surpassing even the business world.”.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

DJ Khaled the “Snapchat King” Explains How to Win At Social Media

Stay N' Alive

According to DJ Khaled, the key is to be yourself and have a positive message! “Being authentic always wins,” Khaled said to CNBC. “When people see somebody that is just real, they love it. It ain’t no act. It ain’t no fake,” He says. Khaled was dubbed “The King of Snapchat ” by Coca-Cola senior VP for content Emmanuel Seuge! According to Wired, his snaps are viewed 3-4 million times!

A Message from Pixlee’s CEO

Pixlee

Dear Pixlee Friends & Family, Today I’m writing to ask for your help: Pixlee is looking for a few outstanding individuals to join our team. While our job postings are accessible on our careers page, I wanted to take this moment to share, in my own words, some of the integral positions that we’re hiring for and what makes these roles unique and essential to our team.

B2B 17

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas?

The #GetSocialSmart Show Episode 024: The Right Way to Repurpose Content

Katie Lance

In this episode I want to give you a few ideas of some of the things that we do to repurpose our content, and I want to give you some inspiration based on this video series right here. I think a lot of times, we get confused about what does that actually mean to repurpose content.

Video 16

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.