June, 2020

What is brand personality (and how to build one)

Awario

Brand personality is something every brand strives to achieve. It makes brands memorable, makes them stand out, connects them with their customers. Every long-lasting brand you can instantly recall has a personality. But let’s start from the beginning

Brands 125

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out.

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Trending Sources

Customer Service Tips For 2020

The Realtime Report

Customer Service Tips For 2020. Working in a customer service department or running the team, is a constantly evolving job and skill which eventually provides interruption-free experience to customers of any business.

Tips 114

Create the Ultimate Facebook Pixel Event for Quality Traffic: Time and Scroll

Jon Loomer

During the past couple of weeks, I’ve walked you through how to create custom Facebook pixel events that allow you to track, optimize for, and target visits based on time spent on a page and scroll depth. Today, we’ll take that a step further and combine the two.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

How To Maintain Financial Health

Socialmedia.biz

Most of us work and strive to attain financial stability and cement our futures. Reaching financial freedom is an admirable life goal, and that ensures our hard work pays. To attain financial freedom, it is imperative to ensure that you improve and maintain your financial health.

How To 101

5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

Ignite Social Media

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin?

Tips 99

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Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original Quality News Content

Social Media Today

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network

Feed 171

Pinterest for Business: How to Go Beyond Pretty Pins and Engage More Customers

agora pulse

Pinterest is much more than just do-it-yourself boards and gorgeous lifestyle layouts. Savvy social media managers also know how to tap into Pinterest for business for their clients. Before I begin, I will hold my hands up and admit that pre-2019 I had written Pinterest off completely.

How to Pay Less for College – Tips and Tricks

SocialFish

Students face different problems while they study in college. Some of them are not related to their academic duties directly. For example, many students have problems with money. They don’t always have enough funds to pay for their higher education and it causes multiple problems.

Tips 130

Mike Robbins- We Are All In This Together on the #MindfulSocial

Janet Fouts

At the moment it is even more important that our teams feel safe, heard and working together isn’t it?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

The best plant milk according to social media

Awario

The milk market got a big makeover when plant milk hit the shelves. While consumers around the world experiment with the many varieties of vegan milk picking favorites, we used social media listening to find out which type of vegan milk scores the most points on social media

Types 123

Migrating From Magento To Shopify

The Realtime Report

Migrating From Magento To Shopify. Taking the decision to migrate Magento to a more profitable platform with better features like Shopify, represents adapting to an online business with clear and objective options, achieving totally fantastic and real profits.

API 131

LinkedIn Launches New 'Support' Reaction, New Tools to Provide Assistance for Job Seekers

Social Media Today

LinkedIn has added some new tools to help people provide support and assistance to others within their professional networks

5 Easy-to-Use Mobile Apps to Create Powerful Social Media Videos

agora pulse

Creating engaging social media videos doesn’t require a Hollywood production team or budget. Use these mobile apps for social and get started crafting fantastic content right away. Right now, social media managers may find it difficult to decide what to do in light of current events.

Mobile 149

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

The Gig Economy, Social Media and the Future of Work

Kevin Watt

The gig economy is the most visible element of a shift taking place in working patterns across many industries. It’s worth taking more time to understand it as it’s likely to have a considerable impact on society and the way many people work in the future. Growth of the gig economy and social media.

Quiz: Test Your Facebook Pixel Knowledge

Jon Loomer

How much do you know about the Facebook pixel? Do you know what it is, how to install it, and what it’s for? Let’s find out! There are 20 questions in this quiz. When you’re done, I’ll give you a score.

Coke vs. Pepsi by country and state: Social listening analysis

Awario

We used the social listening tool Awario to analyze conversations around Coca-Cola and Pepsi on social media to try and determine the winner of the Cola Wars as seen by the brands' global and U.S. audiences

Introducing Instagram Reels: Instagram’s Answer to TikTok?

Later

Introducing Instagram Reels: a new way to record 15-second clips set to music on Instagram. If this concept sounds a little familiar, you’re right. Almost everyone is comparing Instagram Reels to TikTok! So what is Instagram Reels, and how does it line up against TikTok?

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

More Brands Join Facebook Ad Boycott, As #StopHateforProfit Campaign Looks to Expand Globally

Social Media Today

Brands continue to join the Facebook ad boycott in protest against the company's perceived inaction over hate speech on its platform

Should I Use Facebook Live or Prerecorded Video?

agora pulse

Everyone’s wild about Facebook Live right now, but prerecorded video has its own classic power. So, how do you know whether to use Facebook Live or prerecorded video? And when? You know you need to do video as part of your Facebook marketing.

Video 133

Understanding cultural shifts by enriching social listening with audience intelligence [Netflix UK case]

Audiense

How has lockdown affected the emergence of a new context in certain consumption habits and the evolution of audiences?

Create Facebook Pixel Events for Scroll Depth

Jon Loomer

A week ago, we discussed how to create Facebook pixel events for time spent on a page. This week, let’s create Facebook pixel events for scroll depth. If you read last week’s post, portions of this post will be repetitive.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it.

SEO 119

Who?s Thriving in a Remote Work Environment?

The Realtime Report

Who’s Thriving in a Remote Work Environment? A new study reveals employees’ positions within a company, living situations, and even gender have a major influence over productivity and satisfaction while working remotely.

Survey 114

YouTube's Working on a New Analytics Overview Summary to Help Creators Maximize Performance

Social Media Today

YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance

YouTube 101: What Every Smart Social Media Manager Needs to Know

agora pulse

Need a little guidance (maybe even a refresh) on YouTube? This YouTube 101 guide can help you brush up on YouTube know-how. When most social media managers think about social media marketing, they focus on Facebook, Instagram, Twitter, and maybe even Pinterest.

Audiense: ‘We need to make our Audience more inclusive, we need to do better’

Audiense

Inequality has no place in our world and at Audiense this is at the core of our values. The last few weeks have made us reflect on these values and question whether we have been upholding these to the best of our ability. Audiense News

Should Your Brand Participate in the Facebook Boycott?

Ignite Social Media

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020).

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

9 Human Resources Certifications To Consider

The Realtime Report

9 Human Resources Certifications To Consider. If you are a human resources professional, then you’ll have a great deal of responsibility associated with your role. The lives and careers of the employees that you manage will hang off the decisions you make. Image by Gerd Altmann from Pixabay.

Facebook Dark Mode is Now Being Tested with a Small Percentage of Mobile Users

Andrew Hutchinson

Facebook has confirmed that it's now testing dark mode in its mobile app with some users

Mobile 170

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Are these numbers good? How do they compare to the competition? Read on to find out what you need to know about Instagram engagement rates.