May, 2025

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Hands On with Threads Feed Placement

Jon Loomer

Threads Feed placement is here… Meta recently announced the rollout of a new placement to monetize Threads. If you’re lucky, you already have it. Let’s take a look… Where to Find It When creating a new ad set, you may see a message under Placements that reads, Introducing ads in Threads. When you switch to manual placements, youll see an option for the Threads platform (in addition to Facebook, Instagram, Messenger, and Audience Network).

Feedly 164
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The Most Visited Websites in the World [Infographic]

Social Media Today

Web usage trends provide an interesting window into consumer behaviors.

Trends 184
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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. Since 2005, its evolved into a cultural nerve center with over 100,000 active communities and 22 billion posts and comments, influencing everything from buying behavior to political discourse. But Reddits role in the modern marketing mix has shifted.

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Unlockable Reels Are Coming to Instagram: Here’s How They Work

Buffer Social

Instagram is quietly testing a new feature that could change how creators and brands share content — and I’m pretty excited about the potential. In their words: Unlockable reels are designed to encourage “a new, IYKYK way” of engaging with your community. The new Instagram Reels , also called “locked” or “secret code” reels, will require a (you guessed it) secret code to view.

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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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The country music trend report: YEEDM, new fans, and unexpected collabs

Audiense

Summers here, and I dont know about you, but for me, that means country music. And with Russell Dickerson dropping Happen to me back in April, we may already have our soundtrack for the season.

Report 111
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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. But not every collab delivers results. The most successful campaigns feel authentic, align with both the creators voice and the brands goals, and offer real value to the audience.

More Trending

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TikTok Announces Expanded Mental Health Support, Including Meditation Prompts In-App

Social Media Today

Some new mental health support elements for TikTok.

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How to manage your LinkedIn DMs with Sprout

Sprout Social

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.

LinkedIn 101
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Facebook Ad Specs + Image Sizes — Fully Updated for 2025

Buffer Social

You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand.  But with so many options, it’s important to keep up with the latest Facebook ad specs.

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Social media segmentation, but make it simple

Audiense

Learn how to segment your social media audience with one click. Boost engagement, conversions, and content performance with this simple guide.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Brands Struggle to Stay Loyal to Their Social Media Strategy

Ignite Social Media

There are countless catalysts that can lead to a social media strategy refresh. Maybe your brand is building a social media presence for the first time. Maybe youve switched agency partners, shifted your brand direction, or experienced internal restructuring. Whatever the reason, the truth remains: a strategy is essential to social media success. As Lee Bolman aptly said, A vision without a strategy remains an illusion.

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Facebook Notifications Placement

Jon Loomer

Do you have this new placement? It’s not clear if this is an official rollout or part of an isolated test. Here’s what you need to know… How it Works Some advertisers are reporting seeing a new option for the Facebook Notifications placement. Your ads could appear within a users notifications feed. Whats especially unique about this placement is that images or videos arent required.

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Pinterest Outlines How to Optimize Your Pin Marketing Approach

Social Media Today

Some valuable tips for your Pinterest marketing process.

Marketing 154
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Best Examples of Ecommerce Product Videos

The Social Media Hat

In this article, we take a look at some of the best examples of ecommerce product videos and explain why theyre so successful. The post 10 Best Examples of Ecommerce Product Videos appeared first on The Social Media Hat.

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How I Turned One Community Conversation Into Weeks' Worth of Content

Buffer Social

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

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New Study Shows 98% of UK Travelers Can’t Fully Unplug on Holiday

Bill Hartzer

Nearly All Brits Struggle to Unplug on Holiday, New Survey Finds New research from travel insurance provider InsureandGo reveals that nearly every British holidaymaker finds it difficult to put down their phoneeven while trying to relax. According to the survey, 98% of UK adults admit to using their phones on holiday, with many checking messages, social media, bank accounts, and even work emails from their sun-loungers.

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Optimize for Quality Leads

Jon Loomer

One of the most common challenges that advertisers face is lead quality. In a recent blog post , I outlined 16 potential solutions. One of them is related to your conversion event, which is something that I’m experimenting with now. Here’s how it works… The Standard Setup When you run ads to increase website leads , you need to choose a conversion event.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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TikTok Hit With Big Fine in Europe for Chinese Data Transfers

Social Media Today

TikTok's been hit with a new fine over user data transfers.

Data 160
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Australian social media demographics to inform your strategy

Sprout Social

With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

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How to See Who Shared Your Instagram Post in 2025

BeingOptimist

Ever posted a killer Instagram pic and wondered whos sharing it with the world? Ive been thereuploading a sunset snap or a work milestone and itching to know whos passing it along. Maybe its a friend hyping your vibe or a follower spreading your message. In 2025, Instagrams all about connection, and knowing whos sharing your post can spark new convos or grow your audience.

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The 7 Best Social Media Monitoring Tools in 2025 (+ Why Monitoring Is Critical)

Buffer Social

No one likes to be left on ‘seen’ — not your friends, not your partner, and definitely not your social media community. Social media monitoring is the process of tracking your brand mentions, post comments, and direct messages (DMs) on all major social media channels. Sounds simple, right? Reply to every comment, DM, and brand mention you receive.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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4 in 10 Americans Now Motivated by Social Media Influencers — A 24% Surge

Bill Hartzer

Influencers Are Fueling Positive Change Across America A new Mintel report has unveiled a striking trend: 41% of U.S. consumers now say social media influencers inspire them to make positive life changes. That figure marks a sharp 24% rise since 2022, when the number stood at just 33%. The increase is even more pronounced among younger generations. Sixty percent of Gen Z (ages 1828) and Millennials (ages 2945) report feeling inspired by influencers.

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Spotify Carousel Bug in Ads Manager

Jon Loomer

Why cant you create a carousel with Spotify links? This might be a super niche problem, but I know I’m not the only one. Let me explain… What I Wanted to Do I was looking for a way to promote my podcast recently, so I decided on a carousel. I would create a different carousel card for 10 different episodes. Each card would then be linked to the corresponding episode in Spotify.

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X’s Community Notes Reaches 1 Million Contributors

Social Media Today

X's Community Notes program continues to expand - but is it the most effective content moderation approach?

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Connect and convert with WhatsApp marketing software

Sprout Social

Digital marketing is about more than creating content and managing campaigns. Direct engagement, communication and customer care can set your business apart from your competition. And one of the most reliable social media apps for doing so is WhatsApp. WhatsApp is a massive app globally; billions of people rely on it as their main communication channel.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Telling Your Public Safety Agency’s Story in Non-Traditional Ways

Social Media Strategies Summit

Social media has become a key tool for public safety agencies to foster transparency, share critical information, showcase their vital work, and build a connection with their audience. But what does high-quality social media marketing look like for public safety agencies? To answer that question, we asked Lisa Herndon , Public Information Officer at Herndon Police Department, to share strategies for creative social media usage and effective storytelling.

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Can You See Who Shared Your Instagram Story in 2025? Here’s the Truth

BeingOptimist

Can You See Who Shared Your Instagram Story? Ive been wondering that myself after tossing up a concert clip or a quick polldying to know whos passing it around! Its like wanting to know whos shouting your name in a crowd, right? In 2025, Instagram Stories are hotter than ever, but tracking shares isnt as straightforward as youd hope. Im here to break it down with two key ways to spot Story shares and clear up whats possible.

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The Best Link Shorteners – Top Free & Premium Tools Compared

Blog2Social

From Instagram bios to email footers, space is limitedand attention even more so. Thats why shortened URLs are more than a conveniencetheyre a strategy. Link shorteners (or URL shorteners) have become must-have tools for marketers, social media managers, and content creators. They dont just clean up long, messy URLs many also offer powerful features […] Der Beitrag The Best Link Shorteners Top Free & Premium Tools Compared erschien zuerst auf Blog2Social Blog Tips for social media

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BetUS Casino Opinion to have 2025, Games, Incentives and a lot more!

Tweaklibrary

Betus Gambling establishment also offers United states of america professionals a good 260% added bonus to $7,five hundred during the the On-line casino Real cash platform. The dollars transmits about platform are carried out inside USD, so it’s easier for people participants. The newest constraints to possess depositing and withdrawing try subject to the brand new payment approach you select.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.