February, 2024

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 227
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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.

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Trending Sources

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Reddit’s Exclusive Data Sharing Deal with an Unnamed AI Company Could Mark a Key Industry Shift

Social Media Today

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 194
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Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny

The Social Media Hat

18+ Tools & Marketing Resources To Grow Your Business The post Free Tools for SMBs: Marketing Resources That Won’t Cost You a Penny appeared first on The Social Media Hat.

Cost 168
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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game

Ignite Social Media

The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.

Analysis 157
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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

As we watch AI eat the world, as a business it’s easy to get overwhelmed and feel stuck about which opportunities you should integrate first. That pressure to move fast and test things is even more critical for sales-centered organizations. The sales process and toolset has been impacted more heavily than almost any other business unit. AI has become a key ingredient to the modern sales strategy.

Hubspot 137

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Not Everything Has Changed

Jon Loomer

The past several years of Facebook (and then Meta) advertising has been a whirlwind. Let’s be honest. Life in general has been a bit chaotic. I stumbled on something today that filled me with sentimental feelings but also a nagging question. A 70-page PDF called The Facebook Ads Experiment: 12 Tips to Crazy Engagement from 2016 underscores just how much has changed.

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Meta’s Looking to Reduce the Reach of Political Content - But What Does That Actually Mean?

Social Media Today

While reducing political posts could help to reduce angst, what qualifies as 'political' is difficult to define.

Content 191
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How Do I Find A Fractional CMO?

The Social Media Hat

Find the perfect Fractional CMO to fuel your business growth. The post How Do I Find A Fractional CMO? appeared first on The Social Media Hat.

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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO By Kait Shiels CES never fails to infuse the new year with excitement as it unveils technological innovations and trends poised to power 2024. Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends.

SEO 103
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Celebrity Financial Advice: Fact or Fiction? New Study Reveals Surprising Trends Among Young Americans

Bill Hartzer

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

Study 94
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Harmonizing data and action: Unleashing the power of audience intelligence in the music industry

Audiense

As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.

Data 94
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Are Ads Manager Results Too Good to Be True?

Jon Loomer

It’s a common problem. As Meta advertisers, we’re constantly on a quest for good results. But there’s a situation we’ve all encountered that will make any great advertiser uneasy. The results are good. Really good. But are they too good to be true? There must be something wrong. I created a great campaign, and I’m proud of it, but this just doesn’t seem possible.

Report 171
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What Social Media Marketers Can Expect in 2024

Social Media Today

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How Much Does A Fractional CMO Cost?

The Social Media Hat

Understand What Your Fractional CMO Investment Might Be The post How Much Does A Fractional CMO Cost? appeared first on The Social Media Hat.

Cost 160
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iTop: The Best VPN for iPhone Users Recommended Worldwide

BeingOptimist

Introduction In the world of technology, just as life gets easier with it, there are thousands of hackers who are ready to scam for personal information and that’s why you need the best VPN for iPhone. Cyber attacks and phishing stand as one of the most common scamming things you might face. You might just be doing things as simple as a transaction of money from one account to another or just liking a picture and suddenly you can get caught up in these tricks.

iPhone 116
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Revolutionizing Online Conversation: Meet Hedgehog, the Platform Rewriting the Rules of Civil Discourse

Bill Hartzer

In a digital landscape often fraught with division and discord, a beacon of hope emerges: Hedgehog , a groundbreaking platform poised to reshape the way we engage with news and each other online. Developed over two years by an experienced executive team, Hedgehog isn’t just another social network—it’s a sanctuary for real conversations and a genuine sense of community.

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The genius strategy behind Netflix’s Griselda, and how it won them new audiences

Audiense

In 2015 they gave us Narcos, and in 2024 they gave us Griselda. Both were written/ created by the same producers Doug Miro, Carlo Bernard, and Eric Newman. These two series tell the story of two Colombian drug lords , but they have some serious differences - from casting choices to historical accuracy, they took two very different directions with the shows.

Strategy 100
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Do View-Through Conversions Matter?

Jon Loomer

There’s plenty of controversy within advertising circles about view-through conversions. Some advertisers embrace them and others ignore them. Meta’s default attribution setting is 7-day click and 1-day view. That means that unless you changed it, conversion reporting is based on anyone who clicked your ad and converted within seven days or viewed your ad without clicking and converted within a day.

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Threads Launches Initial Test of Trending Topics to Users in the U.S.

Social Media Today

After announcing that it will make political content opt-in, Threads is now also set to display trending discussions in the app.

Trends 186
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Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead

The Social Media Hat

Two Main Reasons To Focus On Marketing Strategy The post Why You Should Ignore the Algorithms and Focus on Marketing Strategy Instead appeared first on The Social Media Hat.

Strategy 113
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The Ultimate Guide to RankMath Pro Review: Pros, Cons, and Features

BeingOptimist

When it comes to optimizing your website for search engines, having a reliable and feature-rich SEO plugin is essential. RankMath Pro is a powerful SEO plugin that offers advanced features and functionalities to enhance your website’s search engine rankings. In this review, we will delve into the pros and cons of Rank Math Pro and explore why it outshines its free versions.

Features 116
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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TikTok Promotion: Boost your visibility in 2024

Sprout Social

Are you consistently creating on TikTok without getting the views or engagement you’d like? Wish there was a shortcut to reaching your TikTok goals? TikTok Promote may be the answer. Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply.

Overview 108
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Revolutionizing Social Media: WeAre8 Offers a Dollar a Day and a World of Difference

Bill Hartzer

In the midst of Capitol Hill’s scrutiny of social media giants, a beacon of hope emerges: WeAre8 , a groundbreaking platform dedicated to empowering communities while reshaping the digital landscape. In a bold departure from the norm, WeAre8 aims to revolutionize the social media experience by putting people first and sharing the wealth. Founded by tech visionary Sue Fennessy, the mastermind behind NY-based media data powerhouse Standard Media Index, WeAre8 stands out as a beacon of positi

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Optimize for Quality Webinar Registrations

Jon Loomer

Try this strategy to increase quality leads… I’ve been working with someone who did something super creative to generate quality leads from a webinar signup. She used inspiration from our sessions to do something outside the box. In the past, she used ads to send people to a webinar registration landing page. The eventual goal was to increase paid consultations.

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TikTok Announces New Partnership with the UK Olympic Teams for the Upcoming Games

Social Media Today

Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.

Upcoming 195
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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7 Powerful Considerations For A Successful Marketing Campaign

The Social Media Hat

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 101
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SentryPC Review: Effective PC Monitoring and Tracking Software

BeingOptimist

Are you looking for a reliable and comprehensive solution to monitor and track computer activities? Look no further than SentryPC. In this SentryPC review, we will explore the features, pros and cons, pricing, and more to help you make an informed decision about this powerful monitoring software. What is SentryPC? SentryPC is a robust computer monitoring and tracking software designed specifically for firms and organizations.

Software 105
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3 brands making eCommerce their new playground for D2C sales

Audiense

The internet has brought us many wonderful things. Greater knowledge, easy ways to connect with friends and family, cat memes. But perhaps one of the most delightful things the internet provides is online shopping, it’s like opening a little gift to yourself every time you receive a package.

Meme 94
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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Amy Porterfield

Listen on… Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, […] The post #653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon appeared first on Amy Porterfield | Online Marketing Expert.

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Should You Restrict by Demographic Group?

Jon Loomer

It sounds logical. You’ve broken down your results to find the cheapest cost per conversion. You isolate the highest performing group as women between 35 and 44. So all of your ad sets target this group, thinking you’ll get more conversions. It probably won’t work. Understand that I’m not referring to the cases where your product is only for women or you can’t sell to people under a certain age.

Groups 132