October, 2017

Why WE’s “President of International” is Completely Wrong About PR

Waxing UnLyrical

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here?

How To Create an Article That Is Impossible Not to Share

SocialFish

It would be impossible to know what the most shared blog post of all time would be, given the sheer volume of posts (including viral ones) that are released every single day. But if there is one website that embodies popular posts as a concept, it has to be Buzzfeed.

Trending Sources

Decoding the Facebook Algorithm: A Fully Up-to-Date List of the Algorithm Factors and Changes

Buffer Social

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. The Facebook algorithm helps make sense of the huge number of posts that people and businesses share every day and chooses the posts to show in our News Feed based on a huge number of factors.

Feed 26

Ultimate Guide to B2B Social Media Marketing in 2017

Meltwater

Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.

B2B 27

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

More Trending

10 Reasons to Attend SURGE 2017

SocialFish

SURGE 2017 is an experiment in collaborative innovation. It is a free virtual summit running on November 7 th -9 th , was inspired by the association community, envisioned in conversations with people throughout the industry, and planned and created through teamwork and cooperation.

LinkedIn Native Video Is Hot – Here’s What You Need To Know To Get Started

agora pulse

LinkedIn native video has been rolling out to users since August 2017. At long last, we can create or upload video directly to the LinkedIn app on our phones and via the desktop website. In this post, we’ll look at LinkedIn native video, how to use it and what to use it for.

Lessons in PR Measurement: 4 Ways to Keep Up with New Trends

Meltwater

One of the most important relationships in PR is the cooperative one between public relations… Read More.

Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. Everyone makes it to the starting line and yet very few make it to the finish line.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

My Team Makes Me Uncomfortable – And That’s A Good Thing

Dave Fleet

Want to try uncomfortable? Our team turned a streetcar into a concert venue. Seven years. It’s a long time in the agency world. In an industry where 25% turnover is (sadly) often the norm and you can seemingly measure tenure as you would ‘dog years’ – it’s a lifetime.

More than Rumours: Facebook Changes #Australia

Laurel Papworth

For my students: So Facebook has around 1,000 to 1,500 versions running at anyone time (split A/B testing of interface, algorithms etc). Some of the interface changes I am seeing or have seen: . ENGAGEMENT swapped out for Likes in the public facing ‘numbers’ area of a Page.

Hearing an Echo in the Voice AI Wilderness

SocialFish

This post originally appeared on Amplified Growth. ——–. How did you find out what the weather would be like today? Did you ask the air? Did it answer back? Chances are good that if you didn’t ask a voice-assisted device about the weather this morning, you will be soon.

From rider to driver: understanding the audience of female drivers in Saudi Arabia

Audiense

Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry.

A World Gone Social

Learn how companies must adapt to survive.

7 Facebook Messenger Marketing Strategies You Can Try Today

Buffer Social

There are now more than 1.3 billion people using Facebook Messenger every month 1 Techcrunch , 2017. Yes, billion with a b! Have you considered the possibility of using it for your marketing? We certainly have.

How to Use LinkedIn For Business Marketing

Social Media Marketing

LinkedIn is a powerful tool and it can colossally help marketers. It’s super easy to build connections and grow your business efficiently with LinkedIn. Earlier this site was just for professional contacts but was wondrous to see uses of LinkedIn for business purpose.

Leveraging LinkedIn Influencers to Boost your Company Profile and Brand

Devumi

One group of professionals that you definitely want to attract on LinkedIn are influencers. These well-respected members of the community can help a lot in boosting your brand’s prominence. Find out how you can reach out to and take advantage of LinkedIn influencers to grow your brand today.

5 Top Social Media Podcasts Every Marketer Should Listen To

Socially Sorted

If you are looking for social media podcasts then you’re in the right place. In this post I share 5 of my “top” podcasts to listen to for social media strategy. Each podcast shares practical, actionable tips and tools for getting results with social media for. // Read More.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Get Ready! Two Unforgettable Days in Your Association Tech Future

SocialFish

Expect the Unexpected at the Upcoming AMS Fest. AMS Fest is a one-of-a-kind event. No, seriously, we don’t say that lightly. It’s two days of your association career that you won’t forget.

API 40

How to Engage with Journalists on Social Media

Meltwater

Ten years ago, before media databases and Google-able phone numbers, the hardest task of any… Read More.

13 Fantastic Places to Find Background Music for Your Video Content

Buffer Social

Many experts predicted that 2017-2018 would be the “age of video marketing on social media ” and the data is showing that they were overwhelmingly correct.

How to Visualize Proportions to Make Your Content Stand Out

Kikolani

The web is getting even more visual day by day. Infographics, animated GIFs, interactive slideshows and flip books, your content is supposed to catch an eye of a consumer who is used to seeing beautiful visuals on every page.

Data 11

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Mind Mapping for Marketing, useful or not?

Razor Social

Mind Mapping for Marketing, useful or not? If you’re like me your head is spinning with ideas all the time. But I need to get these ideas out of my head and put some structure to them. Marketing is also very much about process. This is where mind mapping comes in.

Why Your Offline Business Requires Online Marketing

Social Media Marketing

You have a business of your own, which brings a regular income, and everything seems to be fine but… You heard of promotion online. Perhaps specialists offering their services applied to you. The price was high enough and many promises were given. A question comes out, is it trustworthy?

How to Find Content Worth Posting | #GetSocialSmart Show Episode 041

Katie Lance

How do you know what type of content is the best type of content to post to your social media channels? Whether it’s Facebook or Twitter, Instagram or Snapchat – there’s a few things I think that are really important.

How to Gauge REAL Influence In A Noisy World

Meltwater

The term influencer used to mean someone who wielded great power and authority over their… Read More.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Agorapulse Review: How To Make Social Media Management Easy

The Social Media Hat

Tired of using 16 different tools to try to manage your social media activity? Frustrated with the amount of time you’re spending without seeing real results? This Agorapulse Review will help

Keeping Your Social Media Channels Secure and Maintained

Ignite Social Media

Maintaining the security of your brand’s social media channels is something that isn’t always top of mind, but it should be. There are many examples of mishaps from brands that could have been prevented with more channel security, from accidental personal posts , to hijacked accounts.

Tools and Technical Tips for Optimizing your Content Marketing Results

Razor Social

There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before.

SEO 7

Our Very Worst Social Media Fails: The Expert Roundup

agora pulse

With so many so-called social media gurus out there, it’s hard for mere mortals not to have “imposter syndrome.” ” Should we be trusted with others’ social media accounts? Should call ourselves an expert on our Website if we’re not perfect?

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.