January, 2019

The easy way to produce eBooks

Sherrilynne Starkie

eBooks are proven to be great drivers of content marketing success. The good news is that creating beautifully designed lead magnets no longer takes special design skills or big budgets. The key to digital content success is in providing the target audience with real value.

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Nurture an Oasis During a News Dry Spell

Waxing UnLyrical

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

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15 Facebook Marketing Groups to Join in 2019

Social Media Today

These Facebook groups can help keep you up to date with the latest news and shifts within the digital marketing sector

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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

You, Me, Empathy, #MindfulSocial with Non Wels

Janet Fouts

This was a very special episode with Non Wels, creator of the You, Me, Empathy podcast. We met on Twitter and struck up some conversations. Non hosted me on his podcast in October to talk about self-care for caregivers and a whole lot of other things.

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Top Tools to Create Amazing Content

Ignite Social Media

Creating amazing content sounds like the easiest, yet most difficult task you could attempt. Some would assume you just sit in front of a computer screen and cool content just appears in an hour. Well, that rarely happens.

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More Trending

Don’t Lose Clients Due to Lack of Content Strategy

Waxing UnLyrical

Guest post by Brandon Andersen. Losing a client sucks. Losing a client because of something you could have easily addressed is worse. But when it comes to demonstrating actual business results, many agencies scramble to pull together whatever they can to prove success.

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8 Types of Social Media Posts that Your Business Should Avoid [Infographic]

Social Media Today

There are certain things you need to avoid posting on social, or you'll risk losing your audience

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How to Target Your Website Visitors with Facebook Ads

agora pulse

Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend.

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How to Measure Your Social Media Performance

Rebekah Radice

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? Was it cringe-worthy or were you pleasantly surprised?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Ignite Social Media is a Snapchat Certified Partner

Ignite Social Media

We are excited to announce that we are officially a Snapchat Certified Partner! Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. What is a Snapchat Certified Partner?

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Top Five: Social media New Year predictions and resolutions

Sherrilynne Starkie

The first Top Five must-know social media news of 2019 for communicators and marketers! We include New Year’s predictions and resolutions. We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs.

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10 Audience Intelligence trends for 2019

Audiense

Happy New Year! We are starting 2019 the right way; refreshed, full of energy (and mince pies) and of course talking with our friends about social data and audience intelligence !

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40+ Video Marketing Statistics for 2019 [Infographic]

Social Media Today

Is video part of your 2019 social media marketing strategy? These stats may prompt you to give it some extra thought

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Back to Basics: Content Marketing 101 – What You Need to Know for Business

Pam Moore

Content. It's everywhere. It is the foundation of the online web and how you can use social media and digital marketing to connect with your customers, prospects and broader community. Want more leads? Want more sales? Want to grow your online or offline community? Want more loyal customers?

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8 Great Examples of Instagram Live Collaborations

agora pulse

Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations.

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Social Usage Trends to Consider in 2019

Ignite Social Media

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space.

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The Gen Z Frequency reader competition winner

Sherrilynne Starkie

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Am I dropping the ball already??

Taylor Marek

Uncategorized Taylor Marek Vlogs

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Why Visual Search Will Be One of the Biggest Digital Marketing Trends of 2019

Social Media Today

Are you ready for the rise of visual searches? Image-based search is set to become a much bigger trend in 2019

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First Day in PR: 6 Essential Tips for a PR Newbie from a Seasoned Pro

Meltwater

First day jitters are real. New employees frequently experience a mixed bag of emotions when they start a job, ranging from excitement to anxious anticipation. Often, those embarking on a… Read More >>>. PR & Comms Career Development

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Instagram Video Has Come To Agorapulse. Now What?

agora pulse

Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Twitter Fixes their Google Search Result Problem

Bill Hartzer

Posted January 11, 2019. It appears that Twitter has finally fixed their Google search results problem. If you might recall, I wrote a while back that the Google search result for the “Twitter” search query was showing seemingly random Twitter accounts, like this one.

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3 Benefits of ERP Real-time Reporting

The Realtime Report

3 Benefits of ERP Real-time Reporting. Drawing Upon a Centralized Database.

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Well I done messed up

Taylor Marek

Uncategorized Taylor Marek Vlogs

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How to Generate More Engagement with Your B2B Content

Social Media Today

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies

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The Best Time to Post on Instagram in 2019, According to 12 Million Posts

Later

When is the best time to post on Instagram? Later analyzed 12 million Instagram posts and found that the best time to post on Instagram is between 9am-11am EST. . But is that the best time to post on Instagram for your business?

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How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. We see a lot of brands talking to their clients on social media, ensuring that their customers’ concerns and complaints are properly handled. Nike is a prime example.

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How to Find Profitable Targets in Facebook Advertising for B2B Marketers

agora pulse

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool?

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Reboots, Remakes are Comfort Food for the Soul But…

The Realtime Report

Reboots, Remakes are Comfort Food for the Soul But…. By Andy Marken. Occasionally, we do a little binge viewing… especially when the wife wants to catch up on a series. Not serious bingeing, like our kids, because after two hours our behinds and our brains are are numb. “I’m

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Am I dropping the ball already??

Taylor Marek

Uncategorized Taylor Marek Vlogs

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4 Easy to Use Tools to Help You Create Effective, Engaging Video Content

Social Media Today

Tap into the growth of video in 2019 with these tools and tips

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