January, 2023

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The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

In recent years I’ve found myself doing more and more work in the area of countering misinformation – and disinformation – about organizations.

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Instagram Chief Says Photos Will Get More Focus on the App in 2023

Social Media Today

Instagram chief Adam Mosseri says they focused too much on video in 2022

Video 167
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How to Add A Lead Form To Your Instagram Profile

Jenn's Trends

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.

Trends 142
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How to Specialize in Digital Marketing and Why You Should

The Realtime Report

How to Specialize in Digital Marketing. and Why You Should. Specialization is a fantastic and fascinating tool to find success in your industry, which is why this article aims to highlight how to engage with specialization, and why you might want to specialize in digital marketing specifically.

Report 153
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022. Image source. But not all social networks enjoyed equally strong years in 2022.

Strategy 213
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How To Manage Your Executive Profile on LinkedIn

The Social Media Hat

How busy executives can successfully leverage LinkedIn. The post How To Manage Your Executive Profile on LinkedIn appeared first on The Social Media Hat. Social Media Articles Executive Branding LinkedIn

LinkedIn 144

More Trending

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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

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What Is a Snapchat Score, and Should I Care About It?

SocMed Sean

Have you ever wondered what a Snapchat score is? A snapchat score is the total amount of your activity spent on snapchat. Here are a few things that might better help you understand what a snapchat score is and how you can increase it. The post What Is a Snapchat Score, and Should I Care About It?

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Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them

The Realtime Report

Expert Reveals the Top Social Media Scams of 2023 and How to Avoid Them. Cybercriminals are always producing new ways to steal from unsuspecting social media users, often trying to obtain account login credentials, personal information, or bank and credit card information.

Report 145
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The magical world of Disney - A masterclass in tourism marketing

Audiense

After the uncertainty of the last few years, the travel industry is back and better than ever. As consumers start to think about their 2023 getaway, there’s never been a better moment to take a fresh look at your marketing strategy. Spotlight Analysis

Tourism 117
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How To Build Strong Client Relationships

The Social Media Hat

Partnership Unpacked, Episode 4, with Rob Walch. The post How To Build Strong Client Relationships appeared first on The Social Media Hat. Digital Marketing Client Relationships Partnership Unpacked

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6 Ways AI Can Support Your Content Creation

Buffer

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT.

Resources 114
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Planning for 2023: Facebook Posting Tips

Social Media Today

Looking to optimize your Facebook performance? Check out these tips

Tips 169
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How to Use ChatGPT to Generate a Facebook Ads Strategy

Jon Loomer

The recent introduction of ChatGPT and AI to the marketing mainstream has been exciting, scary, and certainly impactful. It’s become clear in a very short period of time that the future of AI will completely change how we do business.

Strategy 148
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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7 Social Media Predictions for 2023 (according to experts)

Buffer Marketing

If there’s one thing we love to check on at the end and beginning of any year, it’s the trends. Who got what right — or wrong? What did no one see coming? It’s all fascinating to witness.

Resources 103
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The impact of audience intelligence on ecommerce

Audiense

If you look at successful ecommerce businesses, you will likely find many similarities between them. Audience Intelligence

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat. Digital Marketing B2B B2C Influencer Influencer Marketing

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Unlocking the Power of Metaverse in B2B Marketing

Atom Thought

Metaverse B2B marketing is an emerging concept that promises to revolutionize the way businesses advertise and market their products and services to other businesses.

B2B 130
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Planning for 2023: What Social Media Marketers Need to Win in 2023

Social Media Today

All the strategic tips, tools and guides that you'll need to map out your 2023 social media strategy

Tips 148
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Use ChatGPT to Generate Facebook Pixel Purchase Event Code

Jon Loomer

Ever since ChatGPT made it into the mainstream, marketers have been scrambling to find creative ways to use it. Here’s a good one: Use ChatGPT to generate purchase event code for your Facebook pixel. This is especially useful if you aren’t super technical (which includes me).

Eventful 141
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4 Small Businesses on How They’re Changing Their Social Media Strategy in 2023

Buffer Marketing

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

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4 key marketing trends to consider for your 2023 strategy

Audiense

New technological advancements and algorithm changes have a major impact on what brands and marketers are able to do. Audience Intelligence

Trends 96
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Compelling B2B Influencer Marketing Statistics for 2023

The Social Media Hat

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat. Digital Marketing B2B Influencer Marketing Influencer Marketing Statistics

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. Generally, agencies do fantastic work and are rightly proud of their efforts.

Strategy 130
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New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022

Social Media Today

’s annual overview also highlights the rise of BeReal, and TikTok’s in-app spending push

Overview 164
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What Does the Talk on TikTok Ban Means for Brands?

Ignite Social Media

2023 took off to a good start of the year. But is it for TikTok? Social media (and legislators) have been creating non-stop noise about a possible U.S. TikTok ban. Today, let's unfold some of this and what it means for brands.

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The ultimate guide to competitor analysis (with template)

Awario

Competitor analysis can be hard. In this article, I will share the competitive analysis framework my team and I have developed, with plenty of social listening tips to help you through the process

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How to build customer journey maps that are actually useful

Audiense

Customer journey mapping is the process of visually mapping out the steps your customers go through when engaging with your company. A journey map documents the process of buying your product or service. How To

Process 90
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How To Approach Strategic Partnerships and New Opportunities

The Social Media Hat

Partnership Unpacked, Episode 1, with Dr. Mark Brigman. The post How To Approach Strategic Partnerships and New Opportunities appeared first on The Social Media Hat. Digital Marketing Partnership Unpacked Strategic Partnerships

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Kelcy Warren on How Natural Gas and Oil Can Serve Future Energy Needs

The Realtime Report

Kelcy Warren on How Natural Gas and Oil Can Serve Future Energy Needs As many parts of the world are experiencing record-breaking cold temperatures and heavy amounts of snow, our thoughts naturally turn to energy supplies.

Energy 91
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Meta Signs New Deal with Shutterstock Over Usage of Content for AI Creation Tools

Social Media Today

The deal will enable Meta to use Shutterstock content to fule its AI models

Tools 159
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The Creator’s Toolkit: 27+ Content Creation Tools for Every Stage of the Process

Buffer Marketing

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey.