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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. That’s a lot!

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New Study Shows That 25% of Twitter Users Produce 97% of All Tweets

Social Media Today

The study underlines the 'dominance of the few' rule on social media, and its broader impacts.

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Study Shows How to Use Instagram Stories and Story Ads to Drive Results [Infographic]

Social Media Today

The team from Socialinsider recently conducted a study of 726,135 Instagram Stories and Story Ads to determine key best practices for the format.

Study 218
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LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

Social Media Today

LinkedIn has shared a new case study which looks at how one company generated 20x more leads using its promotional tools.

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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

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New Studies Show That Snapchat Facilities Positive User Experiences

Social Media Today

The studies show that Snapchat usage can be beneficial for teen mental health.

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New Study Looks at How Social Media Users are Responding to eCommerce Integrations [Infographic]

Social Media Today

The study provides insights into how people feel about the latest eCommerce integrations within social apps, based on over 14k respondents.

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