Social Media Today

JUNE 3, 2024

New insights into what people are searching for on social and Google.

Study 204

Study Google 204

Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 211

LinkedIn Types Study Data 211

Social Media Today

JUNE 6, 2022

The new video series provides insights into how marketers have built effective Reddit campaigns.

Case Study 214

Case Study Reddit Meeting Study 214

Social Media Today

FEBRUARY 23, 2025

With Meta moving to integrate its own Community Notes, the data raises concerns.

Communities 189

Communities Study Data 189

The Social Media Hat

AUGUST 8, 2024

Episode 16 of the AI in Marketing: Unpacked podcast, with Eva Dong The post Marketing Wins: Effective AI Adoption Case Studies appeared first on The Social Media Hat.

Case Study 110

Case Study Study Marketing Social Media 110

Social Media Today

JUNE 3, 2024

New insights into what people are searching for on social and Google.

Study 197

Study Google 197

Convince & Convert

SEPTEMBER 28, 2024

In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. Check out our Visit California TikTok case study and let us know how Convince & Convert can support your brand.

Brands 158

Brands Case Study SMS Price 158

Social Media Today

APRIL 4, 2024

Some data-backed pointers for your LinkedIn marketing approach.

LinkedIn 191

LinkedIn Types Study Data 191

Social Media Today

NOVEMBER 14, 2021

Creatopy spent $2,000 to test TikTok ads vs. Instagram Reels Ads and see which one performs better in a brand awareness campaign.

Case Study 209

Case Study Instagram Study Campaign 209

Social Media Today

JULY 17, 2024

Meta will allow researchers to look into how IG usage impacts teens.

Study 174

Study Research 174

Social Media Today

MARCH 21, 2023

Including negative terms can help drive more engagement, and improve your click-through rate.

Study 188

Study Engagement 188

Social Media Strategies Summit

JANUARY 15, 2025

Jennifer is the Strategic Communications Manager at the City of Las Vegas and an adjunct professor at the University of Nevada, Las Vegas Hank Greenspun School of Journalism and Media Studies. Where can you find her? Connect with Jennifer on LinkedIn. Why should you follow her?

Social Media 252

Social Media Marketing LinkedIn Consultant 252

Social Media Today

JULY 17, 2024

Meta will allow researchers to look into how IG usage impacts teens.

Study 161

Study Research 161

Social Media Today

JULY 7, 2022

Creators can earn a lot more money on YouTube than they can on TikTok, which could become a bigger concern for the app.

YouTube 197

YouTube Study 197

Sherrilynne Starkie

MARCH 21, 2018

The study focused on Instagram and #ad hashtag used by most influencers when its a paid-for post. The study shows that 90 per cent of sponsored post received on average 680 likes. Influencer marketing is being used across industry according to the study. Instagram influencer marketing. million times.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Convince & Convert

SEPTEMBER 14, 2024

This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. For more in-depth insights and strategies on how AI can transform your marketing efforts, download the entire research report and explore additional studies at Ascend2.com.

Trends 139

Trends Data Tips Marketing 139

Webbiquity SMM

JULY 23, 2024

Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. This is where AI comes in.

B2B 220

B2B Strategy Hubspot Marketing 220

Webbiquity SMM

OCTOBER 17, 2023

These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.

Research 290

Research Report Social Media CPM 290

Hootsuite

JANUARY 10, 2025

Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept. Psst: For a full step-by-step case study of how audience research can make a campaign successful, read up on Wealthsimples social media campaign strategy. 6 steps to effective data storytelling 1.

Data 116

Data Strategy Statistics Sports 116

Convince & Convert

OCTOBER 9, 2024

Studies show that 77% of employees say AI has added to their workload, largely because organizations haven’t properly prepared them with the education and training they need to integrate these tools effectively. “96% 96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”-

Marketing 163

Marketing Team Education Paid Search 163

Oktopost

NOVEMBER 27, 2024

Use case studies, data-driven insights, and expert opinions to back up your messaging. Examples of remarkable social media marketing : Bruker’s advocacy success : This case study showcases how Bruker turned its employees into brand advocates, expanding its reach and generating leads through Oktopost’s advocacy program.

B2B 77

B2B Strategy Case Study Marketing 77

Social Media Strategies Summit

FEBRUARY 12, 2025

Color psychology is the study of how different colors inspire and inform human behaviors. A study published in the journal Management Decision claimed that the use of colors in a fast food setting can increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time.

Journal 149

Journal Social Media Instagram Campaign 149

Hootsuite

NOVEMBER 21, 2024

Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. And while YouTube may be known as a hub for long form content, YouTube Shorts (YouTube’s 60-seconds-long horse in the short-form race) ranks second in the study.

Content 113

Content YouTube HootSuite Instagram 113

Social Media Today

MAY 17, 2023

Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.

Twitter 159

Twitter Study Data Platform 159

Sherrilynne Starkie

MAY 1, 2018

The course provides indepth discussion of social media strategy and concepts and case study examples based on my own experience in providing social media consulting and services. This provides context and the opportunity to go deep into the details…something that online video courses just don’t provide.

HootSuite 59

HootSuite Marketing Case Study Training 59

Sherrilynne Starkie

APRIL 23, 2020

Build on the successes and avoid the mistakes of those who came before with real-world case studies. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Enroll for this free webinar here !

Content 243

Content Case Study Marketing ROI 243

Webbiquity SMM

JULY 30, 2024

Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.

B2B 175

B2B Instagram BuzzStream Hubspot 175

Social Media Today

JANUARY 12, 2021

Pew Research has published its latest study into social media news consumption, which underlines the significant role that social apps now play in distributing critical information.

Research 218

Research News Platform Study 218

Social Media Today

DECEMBER 13, 2021

Check out the Instagram stories study! Instagram stories insights that will help you better engage with your followers!

Instagram 215

Instagram Analysis Data Trends 215

Buffer Social

FEBRUARY 13, 2025

When SaaS founders and marketing leaders visit my profile, they find solutions to their exact challenges, supported by relevant metrics and case studies. I use case studies to demonstrate my expertise I regularly turn my consulting engagements into detailed case studies that showcase both successes and challenges.

Consultant 77

Consultant LinkedIn Process Case Study 77

Bill Hartzer

MARCH 13, 2025

Over the year-long study, posts about AI generated nearly 54,000 interactions from executives alone. The study found that Fortune 500 CEOs average 375,000 followers, putting them among LinkedIns top 5% of users by audience size. This makes it one of the hottest topics on LinkedIn. The takeaway? AI is a surefire way to grab attention.

Feed 78

Feed Feedly LinkedIn Authentication 78

Sherrilynne Starkie

FEBRUARY 10, 2020

He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey. Apparently we think its unethical and incompetent at the same time. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.

Survey 259

Survey Compete Forums News 259

Social Media Today

MARCH 25, 2021

Facebook has shared the results of a new study which highlights key considerations of building your brand while also driving direct response to campaigns.

Campaign 212

Campaign Brands Facebook Tips 212

Webbiquity SMM

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.

B2B 236

B2B Social Media Marketing Influencer 236

Social Media Today

JULY 26, 2022

The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.

Campaign 207

Campaign Case Study Publishing Study 207

Social Media Today

NOVEMBER 16, 2023

The study looked at how people physically respond when using different social apps.

Publishing 206

Publishing Data Study 206

Social Media Today

MAY 24, 2022

LinkedIn''s latest infographic is essentially a case study on how to use the app to reinforce your brand culture.

LinkedIn 206

LinkedIn Case Study Brands How To 206