Study Shows That AI Bots Are More Persuasive Than Humans in Divisive Debate
Social Media Today
APRIL 28, 2025
A new study has found that AI-generated bots can successfully persuade human users.
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Consistent Posting Means 5x More Likes, Comments, and Shares: Study
Buffer Social
JANUARY 29, 2025
There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success.
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant
Jon Loomer
APRIL 18, 2022
According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. That’s a lot!
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New Studies Show That Snapchat Facilities Positive User Experiences
Social Media Today
SEPTEMBER 10, 2024
The studies show that Snapchat usage can be beneficial for teen mental health.
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New Studies Show That Snapchat Facilities Positive User Experiences
Social Media Today
SEPTEMBER 10, 2024
The studies show that Snapchat usage can be beneficial for teen mental health.
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YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online
Social Media Today
JANUARY 24, 2023
Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses.
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Top 8 Social Media Marketing Trends to Watch for in 2025
Social Media Strategies Summit
MARCH 20, 2025
Case Study: Spotify Spotify has been producing its yearly Wrapped reports for a decade now. Case Study: Hilton When it came to promoting its sub-brand Graduate Hotels, Hilton could simply have run an ad hyping up the amenities, locations, and other features. Case Study: Sephora Sephora is a master of social media SEO.
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B2B Social Media Marketing Trends for 2025
Convince & Convert
NOVEMBER 12, 2024
Brands like Salesforce and HubSpot use long-form YouTube content for product demos, case studies, and thought leadership discussions. Platforms like LinkedIn are prime spaces for thought leaders to share insights, case studies, and industry predictions, which enhances the brand’s credibility and drives SEO.
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New brands jump at endorsement deals with influencers, celebrities: study
Social Media Today
SEPTEMBER 30, 2024
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
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Study Shows Young Consumers Are Increasingly Turning to Social for Discovery
Social Media Today
JUNE 3, 2024
New insights into what people are searching for on social and Google.
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Study Shows That Young Consumers are Increasingly Turning to Social for Discovery
Social Media Today
JUNE 3, 2024
New insights into what people are searching for on social and Google.
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Marketing Wins: Effective AI Adoption Case Studies
The Social Media Hat
AUGUST 8, 2024
Episode 16 of the AI in Marketing: Unpacked podcast, with Eva Dong The post Marketing Wins: Effective AI Adoption Case Studies appeared first on The Social Media Hat.
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TikTok Magic: How Four Brands Cashed In on Going Viral
Convince & Convert
SEPTEMBER 28, 2024
In these case studies, the products went viral thanks to their customers and fans, not a brand-led campaign or product launch. Future marketing textbooks will no doubt include these as modern case studies. Check out our Visit California TikTok case study and let us know how Convince & Convert can support your brand.
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New Study Shows 98% of UK Travelers Can’t Fully Unplug on Holiday
Bill Hartzer
MAY 2, 2025
Nearly All Brits Struggle to Unplug on Holiday, New Survey Finds New research from travel insurance provider InsureandGo reveals that nearly every British holidaymaker finds it difficult to put down their phoneeven while trying to relax.
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Study Finds That the Majority of Community Notes are Never Displayed on X
Social Media Today
FEBRUARY 23, 2025
With Meta moving to integrate its own Community Notes, the data raises concerns.
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Meta Plans to Allow New Studies into Instagram’s Impact on Teens
Social Media Today
JULY 17, 2024
Meta will allow researchers to look into how IG usage impacts teens.
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10 Government Marketers to Follow on Social Media
Social Media Strategies Summit
JANUARY 15, 2025
Jennifer is the Strategic Communications Manager at the City of Las Vegas and an adjunct professor at the University of Nevada, Las Vegas Hank Greenspun School of Journalism and Media Studies. Where can you find her? Connect with Jennifer on LinkedIn. Why should you follow her?
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Study Looks at Public Opinion on the Use of AI Chatbots as Romantic Partners
Social Media Today
APRIL 10, 2025
The data shows that there's a level of concern about AI bots as romantic companions.
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Meta Plans To Allow New Studies Into Instagram’s Impact on Teens
Social Media Today
JULY 17, 2024
Meta will allow researchers to look into how IG usage impacts teens.
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Harnessing AI for Data-Driven Marketing: Trends, Challenges, and Tips for Success
Convince & Convert
SEPTEMBER 14, 2024
This year’s study, Data-Driven Marketing Trends 2024 , examines the impact of AI on data strategies, data sources, technology trends, and more. For more in-depth insights and strategies on how AI can transform your marketing efforts, download the entire research report and explore additional studies at Ascend2.com.
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Seven Ways to Enhance B2B Marketing Strategies with AI
Webbiquity SMM
JULY 23, 2024
Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. This is where AI comes in.
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Storytelling with data: Strategies to captivate your audience
Hootsuite
JANUARY 10, 2025
Most users are turning to social media for entertainment, not to study up on an elaborate or complicated concept. Psst: For a full step-by-step case study of how audience research can make a campaign successful, read up on Wealthsimples social media campaign strategy. 6 steps to effective data storytelling 1.
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports
Webbiquity SMM
OCTOBER 17, 2023
These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 noteworthy observations from the study. Metricool delivers their research findings directly in this post (not gated), Facebook Ads 2023 Study: Improve Your Strategy With This Data.
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Short form vs long form content: Which do audiences prefer?
Hootsuite
NOVEMBER 21, 2024
Source: @johnmulaney According to a Statista study published in 2023 , TikTok is the most popular app for watching short form content for U.S. And while YouTube may be known as a hub for long form content, YouTube Shorts (YouTube’s 60-seconds-long horse in the short-form race) ranks second in the study.
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Nine Benefits of Using Social Proof in Marketing
Webbiquity SMM
NOVEMBER 8, 2022
Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof: Boosts Conversions.
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Key Considerations for Smart Marketing Leaders Adopting AI
Convince & Convert
OCTOBER 9, 2024
Studies show that 77% of employees say AI has added to their workload, largely because organizations haven’t properly prepared them with the education and training they need to integrate these tools effectively. “96% 96% of C-suite leaders expect AI to boost worker productivity, but 77% of employees report AI has increased their workload.”-
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The Psychology of Color in Your Social Posts
Social Media Strategies Summit
FEBRUARY 12, 2025
Color psychology is the study of how different colors inspire and inform human behaviors. A study published in the journal Management Decision claimed that the use of colors in a fast food setting can increase or decrease appetite, enhance mood, calm down customers, and reduce perception of waiting time.
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The 4 key B2B marketing strategies for 2025 you need to master
Oktopost
NOVEMBER 27, 2024
Use case studies, data-driven insights, and expert opinions to back up your messaging. Examples of remarkable social media marketing : Bruker’s advocacy success : This case study showcases how Bruker turned its employees into brand advocates, expanding its reach and generating leads through Oktopost’s advocacy program.
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Study Shows that 25% of Twitter Users Don’t Expect to Still be Using Twitter in 12 Months
Social Media Today
MAY 17, 2023
Many Black and female Twitter users have taken a break from the app, per the new data comparing the pre- and post-Musk eras for the platform.
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Five steps to positive media coverage
Sherrilynne Starkie
MARCH 2, 2020
Study the media to learn which outlets tend to cover stories like yours. A customer testimonial or case study often provides a good angle. Here are the foundational steps to creating a successful media relations program. Know your media. Is it about people? Adding a human angle will always make a story stronger.
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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process
Buffer Social
FEBRUARY 13, 2025
When SaaS founders and marketing leaders visit my profile, they find solutions to their exact challenges, supported by relevant metrics and case studies. I use case studies to demonstrate my expertise I regularly turn my consulting engagements into detailed case studies that showcase both successes and challenges.
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Five Effective Instagram Post Ideas for B2B Businesses
Webbiquity SMM
JULY 30, 2024
Create carousels with tips According to this study from Buffer , the content format that gets the highest engagement on Instagram is the carousel. All types of B2B firms – including SaaS companies, ecommerce stores, infopreneurs, coaches, and service providers – use Instagram to successfully promote their businesses.
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10 Examples of Higher Ed Institutions Leveraging Student Content Creators
Social Media Strategies Summit
SEPTEMBER 16, 2024
Berry College: Share Aspirational Student Experiences Sure, you want to give prospective students an authentic look at what it’d be like to study at your school. And it doesn’t get much more aspirational than studying abroad.
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Webinar: PR the missing ingredient in content marketing
Sherrilynne Starkie
APRIL 23, 2020
Build on the successes and avoid the mistakes of those who came before with real-world case studies. But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Discover the essential elements of an integrated strategy that pays off. Enroll for this free webinar here !
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Nano-Influencers Are Changing the Game: How Canadians Shape the Creator Economy
Bill Hartzer
DECEMBER 11, 2024
According to a new Lger study commissioned by Heylist, while 92% of Canadians deny being influencers, 74% admit to purchasing products based on recommendations from friends, family, or acquaintances on social media. A Generational Trend The study also found that younger Canadians are particularly eager to collaborate with brands.
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Jumping on Trends: How Higher Ed Institutions Can Leverage Them Without Straying From Their Brand
Social Media Strategies Summit
NOVEMBER 14, 2024
Later’s regular roundups of Instagram Reels and TikTok Rachel Karten’s Link in Bio newsletter for trends and case studies. Instagram’s @Creators for trending topics and best practices. Katie adds HeyOrca’s regularly updated trend roundups to that list, including top sounds on Instagram and TikTok and trending CapCut templates.
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New Research Shows that 71% of Americans Now Get News Content via Social Platforms
Social Media Today
JANUARY 12, 2021
Pew Research has published its latest study into social media news consumption, which underlines the significant role that social apps now play in distributing critical information.
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10 Great Examples of User-Generated Content in Higher Education
Social Media Strategies Summit
MAY 11, 2023
This format — probably the most common form of higher ed UGC — involves a current student showing what it’s like to live and study at a college. As you can probably guess, this content type is about highlighting popular spots around your university, giving prospective students a feel for what it’s like to live and study there.
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Eight Fascinating Facts About B2B Social Media Marketing for 2023
Webbiquity SMM
DECEMBER 6, 2022
Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. According to the the study, only 55% of B2B marketers are creating blog content. To quote the study: 90% of B2B marketers believe in and see the value in Influencer Marketing.
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Trust in business is the catalyst for change
Sherrilynne Starkie
FEBRUARY 10, 2020
He summarizes the study findings and explains the trends observed over the 20 years since the first Trust Barometer survey. Apparently we think its unethical and incompetent at the same time. Here’s an excellent interview with Richard Edelman at last month’s World Economic Forum in Davos, Switzerland.
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TikTok Publishes New Guide on the Effective Use of Audio for Marketing Campaigns
Social Media Today
JULY 26, 2022
The guide shares various case studies highlighting how brands have used audio in their TikTok campaigns.
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Snapchat Publishes New Data Which Shows that App Facilitates More Positive User Experiences
Social Media Today
NOVEMBER 16, 2023
The study looked at how people physically respond when using different social apps.
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