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Study Shows That AI Bots Are More Persuasive Than Humans in Divisive Debate

Social Media Today

A new study has found that AI-generated bots can successfully persuade human users.

Study 198
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Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer Social

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success.

Comments 115
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Study Suggests 30-Percent of Facebook Interests Are Inaccurate or Irrelevant

Jon Loomer

According to a recent North Carolina State University study , Facebook doesn’t account for context when assigning a user an interest that is used for ad targeting. The researchers conducted a couple of studies to come to the conclusion that this was happening. The researchers performed another study. That’s a lot!

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New Studies Show That Snapchat Facilities Positive User Experiences

Social Media Today

The studies show that Snapchat usage can be beneficial for teen mental health.

Study 178
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New Studies Show That Snapchat Facilities Positive User Experiences

Social Media Today

The studies show that Snapchat usage can be beneficial for teen mental health.

Study 172
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YouTube Launches New ‘Study Hall’ Initiative Which Will Enable Users to Earn College Credits Online

Social Media Today

Study Hall will provide free insights and pointers on higher education, along with direct linkage into college courses.

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Case Study: Spotify Spotify has been producing its yearly Wrapped reports for a decade now. Case Study: Hilton When it came to promoting its sub-brand Graduate Hotels, Hilton could simply have run an ad hyping up the amenities, locations, and other features. Case Study: Sephora Sephora is a master of social media SEO.

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