STUDY: The Business Impact of Online Communities
MARCH 6, 2017
To get answers to these critical questions, Leader Networks conducted a survey of nearly 300 marketing and community leaders that resulted in The Business Impact of Online Communities Study. For more insights into the Framework and the study please download your copy HERE.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metrics
7 Facebook Marketing Case Studies
MAY 19, 2013
These case studies look at the goals, approaches, and results for several Facebook campaigns. . Read the case study. . Read the case study. . Read the case study. . Read the case study. . Read the case study. Read the case study. .
Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012?
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
The post 2013 B2B Marketing Priorities [Study] appeared first on Puzzle Marketer.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
” When Geoff Livingston and I were writing Marketing in the Round , we referred to the 2011 IBM Global Technology Study , which showed the anecdotal information I was collecting was right on par with what other business leaders around the world were saying.
The Demographics of Twitter Users [Study]
AUGUST 7, 2012
Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog. The study reveals that consumers and employees regard company leaders who engage on social media positively. . Tweet.
Top Reasons Case Studies Make Good Marketing
Small Business Mavericks
JANUARY 30, 2015
Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers. Your case study doesn’t have to be a scientific fact-finding mission unless you want it that way.
Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)
JULY 18, 2016
Facebook IQ released a new study in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. What are the similarities and differences between how users of Facebook and Instagram feel about both social networks?
Komen Provides Excellent Crisis Management Case Study
FEBRUARY 6, 2012
What does matter on Spin Sucks is the incredible PR crisis management case study it’s providing. So Susan G. Komen caved to pressure and reversed the decision to not fund Planned Parenthood. Fantastic! Or is it? Did they cave because of the outcry, both online and off?
Earned Media Case Study: Sperm Performance and Publication Targeting
APRIL 10, 2017
Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection. The post Earned Media Case Study: Sperm Performance and Publication Targeting appeared first on Spin Sucks.
The Fantabulous Lists of Social Media Case Studies
Social Media Citizens
FEBRUARY 7, 2011
I’ve been browsing through the lists of top social media case studies and I thought I am going to share some of the top sites with you: Casestudiesonline.com by Tod Maffin. Social media case studies by ([link] ). WOMMA’s Case Study Library by ( [link] ).
Successful Strategies for Distance Learning [CASE STUDY]
MARCH 21, 2012
Case Study Social LearningThis post is by Marci D. Thompson, Associate Director, Online Education, APIC. APIC is a professional association for infection preventionists (IPs) with more than 14,000 members. Their mission is to create a safer world through the prevention of infection.
New Study Reveals the Lifetime Value of a Blog Post
Convince & Convert
AUGUST 28, 2015
However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog Post. The study found that only after two years will a blog post obtain 99 percent of its impressions.
What To Tweet And Not To Tweet About [Study]
MARCH 20, 2012
Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. Similar Posts: Facts About Consumer Behaviour on Twitter [Study].
Case Study: The Local Stories Project
DECEMBER 17, 2014
Two News Specialists at the NPR Digital Services asked themselves this question and conducted a study to define what types of local content cause the most sharing and engagement. Last week we discussed the importance of Local Social Management.
Pinterest for Business: 9 Tips From Superuser PediaStaff [CASE STUDY]
FEBRUARY 21, 2012
Case Study From the Trenches ImplementationThis post originally appeared on the Realtime Report. Author Tonia Ries kindly agreed to let me repost it here, ’cause it’s just that good.
Full Case Study Report from GiveToTheMax Day
MARCH 8, 2012
Case Study From the Trenches Humanize Open CommunityRemember Give to the Max Day, November 9, 2011? This huge one-day fundraising effort raised $2,034,389 from 17,838 individual donors. Holy cow!
76% of Mobile Video Ads Are Viewed In-App [Study]
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. To download the full study, click here.
IMPORTANT: 2013 Nonprofit Engagement Data Management Study
MAY 21, 2013
Check it out!!
Relentlessly Pursue Your Professional Goals: A Case Study
OCTOBER 24, 2016
Laura Petrolino explains how to use the three "s" to set and achieve both long- and short-term goals (and shares a case study about how she used the same method to land her job at Arment Dietrich/Spin Sucks. Ready to achieve all of your professional goals?
[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising
MARCH 5, 2014
Related Posts How to Lead Your Way to a Social Organization [Case Study] Have you crossed the mobile threshold? Case Study Content Strategy Featured From the Trenches Implementation Useful Data Guest post by Amanda Sides.
5 Best-Practice Email Marketing Case Studies
Convince & Convert
AUGUST 26, 2015
Momentum Worldwide came out with a very insightful marketing chart for 2015. I’m curious, what catches your eye most? Among the most important lead sources, email marketing stands out as a clear winner.
Monday Roundup: Social PR Case Studies
JULY 20, 2015
Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. YouTubeAsksObama [Influencers case study].
3 Scientific Studies With Real Insight Into Social Media
Convince & Convert
JANUARY 21, 2014
Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. There’s another important insight from this study: the role of influencers. This study looked at both.
Twitter and TV Superfans (Study)
JANUARY 26, 2017
How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out. Superfans were defined as those who rated their fandom of specific TV shows as a nine or 10 out of 10, and Twitter senior research analyst Katherine Karp said in a blog post that those superfans are more likely to buy products or services advertised during their favorite shows.
EdgeRank Is Still Valid According to Study
JUNE 15, 2012
Track Social conducted a study throughout May 2012, examining the Facebook rankings and thereby level of engagement of 100 well-known and highly active brands on the social platform. EdgeRank Facebook Engagement ranking study Track Social
4 Studies on the State of Influencer Marketing
Convince & Convert
DECEMBER 30, 2015
Yesterday, I published a case study on how Lake Tahoe worked with mom bloggers for a press trip. Two studies were recently released on influencer marketing revealing what makes for successful influencer outreach. I love this study from Burst Media on Earned Media Value.
Case Study Crunch: FMCG Social Media Case Studies « The Cube
JUNE 23, 2010
Showcasing some of the highlights and lowlights of the industry’s social media involvements, here is a list of 30+ FMCG-come-SM case studies from the best to the most basic of social media campaigns – from the big brands to the little leagues.
Twitter Video Ads Deliver Recall, Receptivity (Study)
AUGUST 9, 2016
Twitter delivers its users a steady stream of information in real-time, but video ads on the social network are still managing to capture their attention, according to a recent study, albeit one in which Twitter was involved.
Front-Loading Branding Makes Twitter Video Ads More Effective (Study)
AUGUST 19, 2016
The study by Twitter and IPG found that: Approximately one-half of Twitter users recalled video ads on the social network after viewing just one second. Twitter touted the recall and memorability of its video ads , citing research it conducted with IPG Media Lab.
All You Need To Know About Your Facebook Reach [Study]
DECEMBER 2, 2011
Facebook Research/Study brand pages comment comScore Edgerank Checker Engagement on Facebook likes Shares Study on Facebook activityTweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs.
Instagram Case Study: Yorkelee Prints
MAY 5, 2016
And one account that does this really well, and who I want to… The post Instagram Case Study: Yorkelee Prints appeared first on Jenn's Trends. One of my favorite things on Instagram is a clean, pretty, cohesive account.
Social Business in 2012 Study
Direct Marketing Observations
JULY 19, 2012
I just came across a great study co-produced by FedEx and Ketchum, titled The 2012 FedEx/Ketchum Social Business Study. This study, updates and expands upon research first undertaken in 2010 and analyzes the changing impact of social media on business today.
JULY 9, 2011
Make the study of art a priority in your life. Study it. it's in studying it. If you think it's hard to get people to buy your concepts in a meeting, start studying the history and background of some of the world's greatest artists and you'll soon realize how easy the majority of us have it. If you study art, what I hope you will soon realize (beyond developing a deeper level of creativity and passion) is that your work is your art as well.
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
Digital PR: Preliminary Case-Study for Firebelly Labs
FEBRUARY 13, 2014
About a week ago Firebelly Labs launched its first “smart” infographic over at Verge: the results we’ve seen so far have exceeded our expectations.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
Why Your CEO Should Be Active On Social Media [Study]. Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies.
Study: The Global Social Media Check Up 2011
FEBRUARY 24, 2011
Tweet According to a relatively new study carried out by Burson-Marsteller , a public relations agency, it is clear that European and other global companies keep a focus on social media, as well as Asian companies are becoming more evident on social media platforms. About the study. -