Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

Reputation 145

Reputation Tools Brands How To 145

Sprout Social

APRIL 29, 2024

A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm. What is a reputation management service?

Reputation 131

Reputation Brands Sentiment Survey 131

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

Reputation 130

Reputation Sentiment Analysis Notification 130

Social Media Today

APRIL 6, 2021

While the rise of Clubhouse presents new opportunities for brands to reach new audiences, it doesn't come without challenges.

Reputation 204

Reputation Brands 204

Sprout Social

JANUARY 10, 2024

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. Brand protection How you handle complaints directly affects your brand’s reputation. Getting complaints about your business never feels great.

Reputation 138

Reputation System Brands Knowledge Base 138

Oktopost

OCTOBER 20, 2024

For B2B companies, social monitoring plays a crucial role in managing brand reputation and customer support: A technology firm like Microsoft might use social monitoring to track customer feedback on product updates or troubleshoot issues reported by users on platforms like LinkedIn or Twitter.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Oktopost

NOVEMBER 14, 2024

A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire. Streamlines reputation management. Clifford Chance The leading multinational law firm, Clifford Chance, has a stellar reputation for being a great workplace.

Examples 133

Examples Brands Hubspot Reputation 133

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Why leave your precious brand reputation up to others when you can effectively maintain a positive brand image through online reputation management? Table of Contents What is reputation management software?

Reputation 126

Reputation Software Tools Sentiment 126

Oktopost

JANUARY 22, 2025

For companies, this reality underscores the need for a clear, comprehensive social media policy to guide employees and prevent legal or reputational risks. How the policy protects employees, the company, and its reputation. With over 2.3 billion people worldwide active on at least one social media platform and 69% of U.S. ” 2.

Policies 132

Policies Company Social Media Guidelines 132

Convince & Convert

AUGUST 29, 2024

All of that empowers you to safeguard your brand’s reputation and ensure your message reaches the right audience in the right context. This commitment to brand safety not only protects your reputation but also builds trust with clients or customers.

YouTube 142

YouTube B2B Reputation Organization 142

Bill Hartzer

MARCH 12, 2025

Launched today, Sez Us is a new social network built around reputation, trust, and user-driven moderation. Unlike traditional platforms that amplify controversy for profit, this one is designed to keep conversations civil by making reputation the currency. Members can transfer their content and reputation scores to other platforms.

Social Networking 78

Social Networking Reputation Project Apple 78

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

Examples 129

Examples Strategy HootSuite Sentiment 129

Convince & Convert

OCTOBER 9, 2024

This fragmentation means you’ll need to invest in stronger branding, positioning, and reputation management. From zero-click searches that start with AI tools like ChatGPT and Perplexity, and visual content searching on TikTok and YouTube, marketers can no longer rely solely on organic and paid search alone to drive traffic.

Marketing 165

Marketing Education Team Organization 165

Sprout Social

DECEMBER 31, 2024

This could reveal controversies that arent happening on the influencers profile but are nevertheless having a big impact on their reputation in the wider world. Skipping this stage risks serious reputation damage in the future if you work with an influencer who posts insensitive or abusive content.

Collaboration 101

Collaboration Influencer Brands Metrics 101

Social Media Strategies Summit

NOVEMBER 26, 2024

They meet once a week to discuss things like: National crises Potential reputational issues Trends in customer queries and complaints “We come together to look at any situations that are happening at any given time to see what process we need to go through or what resolution we need to take to address that situation,” she said.

Platform 256

Platform Strategy Team Issues 256

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. Brand mentions help fuel online reputation monitoring. What are brand mentions?

Brands 120

Brands Sentiment Forums Brand Monitoring 120

Oktopost

JULY 18, 2024

James doesn’t hold back as he reveals more about what tarnished intent data’s reputation and how marketers can turn the tide by using it more strategically. This conversation is a masterclass in revitalizing intent data’s potential and transforming it into a more actionable tool for precision marketing.

Data 87

Data Patterns Reputation Apple 87

Convince & Convert

DECEMBER 8, 2024

Reddit Reputation Management is Crucial but Challenging Over the past several months Reddit has become an integral part of just about any buying journey. And theres no easy way to protect your reputation because you risk being attacked by trolls and make things worse? Reddit marketing is not an easy thing to implement.

Reddit 142

Reddit Google Strategy Content 142

Sherrilynne Starkie

APRIL 12, 2018

They buy on reputation, relationships and referral. For professional services business development, reputation is the Holy Grail. Co-author Tom McMakin is the CEO of PIE (Profitable Ideas Exchange) and is an expert in professional services businesses. Below he offers insights to understand a client’s journey.

Retail 187

Retail Buy Consultant Reputation 187

Sherrilynne Starkie

JANUARY 8, 2018

Social sharing, Live and real-time updates, customer support, reputation and issues management, partnerships. Relationship management Positive relationships underpin everything we do. They time to build and nurture. Media/Influencer Relations Earning coverage is essential to marketing and communications success.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

JANUARY 24, 2025

Financial institutions can monitor sentiment to quickly respond to negative feedback and protect their reputation. This responsiveness builds loyalty and enhances their reputation. Healthcare organizations can detect and address misinformation, ensuring public trust and safety. They want to be “listened to, not talked at.

Trends 104

Trends Social Media Loyalty Authentication 104

Hootsuite

SEPTEMBER 11, 2024

Get Started Attract new patients, grow your reputation, and stay compliant with Hootsuite, the most trusted social media tool for healthcare. Try it today. Book a Demo The post Healthcare social media benchmarks: Q3 2024 research appeared first on Social Media Marketing & Management Dashboard.

Research 112

Research Social Media HootSuite ROI 112

Sherrilynne Starkie

APRIL 5, 2018

Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. It meant no promoted content, a limited use of stories and no analytics. Converting the profile was an easy fix and the company saw immediate gains.

Social Media 329

Social Media Consultant Resources Curation 329

Webbiquity SMM

JANUARY 24, 2023

Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. In contrast, companies like reMarkable and ONYX BOOX have lost sales and damaged their brand reputations by almost willfully ignoring inquiries on social media and online brand monitoring (a.k.a.

Advertising 287

Advertising Social Media Strategy Authentication 287

Social Media Today

DECEMBER 30, 2023

Despite her stellar industry reputation, Linda Yaccarino hasn't yet stamped her authority at X.

Reputation 198

Reputation Industry 198

Oktopost

APRIL 24, 2025

She has driven media and analyst influence, corporate profiling and change management communications, helping organisations scale their reputation and market presence.

B2B 83

B2B Telecommunications Marketing Reputation 83

Sprout Social

SEPTEMBER 18, 2024

A smart social marketing framework can give your brand’s reputation a boost, give you access to actionable data and expand your reach. This helped them work with a recognizable influencer in the country, furthering their brand’s UK reputation and sales. But what about a global strategy?

Social Media 133

Social Media Strategy Marketing Influencer 133

Social Media Today

DECEMBER 30, 2023

Despite her stellar industry reputation, Linda Yaccarino hasn't yet stamped her authority at X.

Reputation 188

Reputation Industry 188

Sprout Social

NOVEMBER 25, 2024

Enhances brand reputation Influencer marketing and authenticity in content creation go hand in hand. Partnering with the right influencers can positively impact your brand’s image and reputation, especially if your brand values align with the influencer’s values.

Authentication 103

Authentication Influencer Marketing How To 103

Buffer Social

JANUARY 16, 2025

Alternatives : You can set up Google Alerts as your social media monitoring tool to track relevant online conversations and stay up-to-date with your brand reputation. It can help you add social listening into your social media plan without overwhelming you with tons of features. 14-day free trial on all paid plans.

Tools 123

Tools Sentiment Price Social Media Management 123

Sprout Social

JUNE 11, 2025

Takeovers can work well if you have a strong relationship with an influencer with a unique style or an authentic reputation. These arrangements can tie your brand to an influencer or a celebrity’s reputation more directly and on a longer-term basis.

Examples 105

Examples Influencer Campaign Marketing 105

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation. Failing to comply with copyright laws will tarnish your reputation.

Social Media 229

Social Media Policies How To Guidelines 229

Hootsuite

DECEMBER 3, 2024

Brand awareness, perception, and reputation Social media measurement provides a wealth of information about how people view your brand. But it also includes qualitative data like how people feel about your brand and what your online reputation is like. What should you measure as a social media marketer?

Social Media 110

Social Media How To Metrics HootSuite 110

Hootsuite

NOVEMBER 26, 2024

This is an important way to strengthen your agency’s reputation. Free OSINT tools may be okay for hackers, but they are not the best choice for most reputable actors. It’s even more important to identify shifts in public sentiment that could be the first sign of a new risk or opportunity. It’s important to use trusted OSINT tools.

Tools 114

Tools Sentiment HootSuite Analysis 114

Bill Hartzer

JUNE 4, 2025

Brands that ignore review management are essentially handing control of their digital reputation to chance. Stop treating social, search, and reputation as separate silostheyre now the same thing. This makes reviews a double-threat: they sway consumers and shape AI-generated results. Engage with reviews.

Data 68

Data Marketing Review Reputation 68

Sprout Social

NOVEMBER 4, 2024

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Social networks are indispensable for those in search of fresh ideas and trusted recommendations. And positive online buzz has premium payoffs.

Influencer 124

Influencer Social Media Survey Social Networking 124

Sherrilynne Starkie

NOVEMBER 18, 2017

And so are the possible ramifications for the global technology companies whose products and platforms are being used to spread fake news – loss of trust among users, reputational damage, increased regulation, reduced access to markets, and more. The implications for democracy are clear.

Social Media 283

Social Media Twitter Facebook Policies 283