Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

Mobile 154

Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.

Mobile 202

Should You Build a Mobile App or a Mobile Website? [Infographic]

Social Media Today

Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons

5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.

Mobile 197

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. App Based Mobile Marketing.

Mobile 211

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.

Mobile 155

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Is your brand spending on mobile advertising?

Mobile 173

Top Ways to Utilize Mobile Marketing and Payment Options Today

Idaconcpts

Organizations can now make it easy for consumers to purchase at any location by using the best mobile credit card processing , as well as send customers specifically targeted information, rewards, tips and more. If you want to get in on the mobile payments action, now is definitely the time.

Mobile 152

Hacking the Holidays with Mobile [Infographic]

Social Media Today

Facebook has released a new infographic which looks at the growing influence of mobile shopping and social media in the holiday period

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

Mobile 178

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.

Mobile 184

Facebook Timeline for Pages on Mobile Devices

Mindjumpers

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories.

Mobile 194

Effective Email Marketing In The Mobile Environment

The Realtime Report

Effective Email Marketing In The Mobile Environment By Jasmine Chambers. Five years ago, most businesses paid little attention to the way their marketing emails looked to recipients viewing them on their mobile phones. You need to make sure that your emails look great on mobile screens.

Mobile 176

Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others.

Mobile 186

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

Mobile 159

Statistics: Facebook on Mobile [INFOGRAPHIC]

Mindjumpers

In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.

Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile

Mobile 164

Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe.

Mobile 130

20 Step SEO Checklist for Higher Mobile Google Rankings [Infographic]

Social Media Today

If your site is not optimized for mobile, you're not maximizing your opportunities. Cross-check this mobile optimization checklist

Mobile 105

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Gaming apps are still tops, leading with 32% of time spent on mobile.

Mobile 184

New Infographic: Associations Going Mobile

SocialFish

I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. A year later, a lot has changed in the mobile landscape.

Mobile 193

17 Easy-to-Use Mobile Apps for Visual Storytelling

Socially Sorted

If you are looking for some great Mobile Apps for Visual Storytelling then look no more. I’ve compiled a list of visual content apps that will enable you to create awesome visual content from your mobile device no matter where you are.

Mobile 104

Nearly Half of US Mobile Owners Will Use Mobile Social Networking By 2014

The Realtime Report

Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to recent eMarketer estimates. How many of these mobile social network users are accessing Facebook?

Mobile 204

Healthcare and mobile technology

SocialFish

Check out ICF new infographic based on our research at the intersection of healthcare and mobile technology. It’s also a set of guiding principles for healthcare companies who need to engage consumers and members in a mobile context.

Mobile 143

Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices.

Mobile 179

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Tweet. SXSW is a sizzling hub for the rising stars of social media.

Mobile 195

A Mobile Website is Key for Business in 2015

yMarketingMatters

Mobile usage is at an all-time high ! more time with mobile on an average day than in 2013. Check this out: 11 Stats Why You Should Care About Mobile Web Performance ! Blog Integrated Marketing Mobile Marketing In 2014, US adults spent 23.0%

Mobile 177

The Mobile Revolution is Here Now [Infographic]

Cody Ward

For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. ” In another recent post of mine, I’ve identified why your business should go mobile and the best practices around it. Mobile Marketing

Mobile 189

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

Mobile 186

Mobile eCommerce Tips for 2013

Idaconcpts

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 130

Mobile First

SocialFish

Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Did you miss Luke Wroblewski’s opening keynote at #Tech11? You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure.

Mobile 130

What Is Mobile Marketing?

Small Business Mavericks

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing.

Mobile 100

The Facebook Mobile

Mindjumpers

Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. I am looking forward to try out the Facebook mobile when it hits the market.

Mobile 141

5 Reasons This Is A Top Priority Mobile Card Game

The Realtime Report

5 Reasons This Is A Top Priority Mobile Card Game. Even more, the extensive usage of mobile has surpassed its basic utility: making and receiving phone calls. Today, the gaming industry is no longer behind in this mobile revolution.

Mobile 158

Top Mobile Tech Trends For 2017

The Realtime Report

Top Mobile Tech Trends For 2017 By Andrew Gazdecki. The year 2017 will be a one of massive growth for the mobile market. Just about every business now has the capability to develop mobile apps to serve their needs. Small businesses have been slow to adopt mobile apps.

Trends 141

Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

Mobile 130

80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). Social Media Statistics ad revenue mobile mobile advertising Twitter Twitter earnings report

Mobile 188

How Businesses Use Mobile Marketing To Their Advantage [Infographic]

Social Media Today

This infographic shares a few of the most astounding mobile marketing campaigns by renowned brands

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.

Mobile 196

Why Your Business Should Go Mobile

Cody Ward

Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). This year, more people will use their mobile phones to get online, rather than using their PCs (Gartner, 2010).

Mobile 176