INDUSTRY INSIGHTS YOUR PEERS ARE READING
Adapting Your Website to a Mobile World from Tom Jelen. Featured From the Trenches Implementation Mobile Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design. MORE
As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. Adapting to mobile devices. MORE
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet? MORE
Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device MORE
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. MORE
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. MORE
Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future. MORE
Check out ICF new infographic based on our research at the intersection of healthcare and mobile technology. It’s also a set of guiding principles for healthcare companies who need to engage consumers and members in a mobile context. MORE
Came across this nice slide deck by our bud Ben Martin on mobile for associations. Enjoy! Creating an App for Your Event or Association from bkmcae. —————-. photo credit ). Content Strategy Implementation Useful Data MORE
It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More. MORE
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. MORE
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. MORE
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. A year later, a lot has changed in the mobile landscape. MORE
Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Did you miss Luke Wroblewski’s opening keynote at #Tech11? You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure. MORE
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide. MORE
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations. MORE
One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. MORE
Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices MORE
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands. MORE
OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. MORE
This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. MORE
In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Is your brand spending on mobile advertising? MORE
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. MORE
With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. MORE
Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 MORE
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. MORE
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. MORE
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Tweet. SXSW is a sizzling hub for the rising stars of social media. MORE
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Image via BigStockPhoto.com. MORE
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media. MORE
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration. MORE
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! MORE
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. MORE
If your site is not optimized for mobile, you're not maximizing your opportunities. Cross-check this mobile optimization checklist MORE
One way to do that is with mobile-first video. What’s mobile-first video? The post Best Practices for Mobile-First Social Video appeared first on Ignite Social Media - The original social media agency. Mobile Marketing Video Facebook Mobile First Video Mobile First Video mobile first video best practice video on social best practices Video on Social Media MORE
Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. I am looking forward to try out the Facebook mobile when it hits the market. MORE
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. A year later, a lot has changed in the mobile landscape. MORE
50 Amazing Facts About Mobile from Jamie Turner. 2013 11 mobile eating the world from Benedict Evans. BONUS: Business Insider Mega Slide Deck on the State of Mobile. ————– Lots of slide decks in this post. ————-. MORE
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile MORE
Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. MORE
Mobile Related Topics Sherrilynne Starkie
MAY 28, 2019
Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future.
SocialFish
FEBRUARY 13, 2019
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. A year later, a lot has changed in the mobile landscape.
Mindjumpers
JULY 5, 2012
Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Not sure about this talk of mobile yet?
Webbiquity SMM
MAY 3, 2012
Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study.
Sherrilynne Starkie
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. Facebook Featured Headline Marketing Uncategorized mobile
Mindjumpers
JULY 13, 2012
As we have written in a previous post about social media mobile usage , more than half of all Facebook users are mobile. These numbers put together means that nearly 360M Facebook users check the app on their mobile device on a daily basis. Adapting to mobile devices.
Mindjumpers
JULY 19, 2012
Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories.
SocialFish
OCTOBER 22, 2013
Check out ICF new infographic based on our research at the intersection of healthcare and mobile technology. It’s also a set of guiding principles for healthcare companies who need to engage consumers and members in a mobile context.
yMarketingMatters
OCTOBER 2, 2017
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.
Mindjumpers
SEPTEMBER 6, 2012
In a social media world where consumers and users are increasingly applying a SoLoMo (Social Local Mobile) attitude towards their social networks, the number of active users of the mobile Facebook app is therefore an indicator of what is to come. Facebook Mobile Penetration.
SocialFish
FEBRUARY 22, 2019
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.
SocialFish
DECEMBER 6, 2011
I’m doing a session all about mobile with Jeff De Cagna and Paul Gannon at the ASAE Technology Conference on Wednesday morning. Mobile is something Maddie and I think and talk about a lot. A year later, a lot has changed in the mobile landscape.
Social Media Today
AUGUST 15, 2018
Which is a better investment - building a dedicated mobile app or optimizing your mobile-friendly website? This infographic outlines the pros and cons
Buzz Marketing for Technology
FEBRUARY 18, 2015
Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support.
SocialFish
DECEMBER 13, 2011
Breaking Development April 2011: Mobile First from Breaking Development on Vimeo. Did you miss Luke Wroblewski’s opening keynote at #Tech11? You’re in luck, here’s a handy video of the same talk (different event) for your viewing pleasure.
Mindjumpers
NOVEMBER 19, 2010
Tweet In the beginning of the last three press conferences held by Facebook, Mark Zuckerberg has been very quick to decline the rumours that Facebook is about to launch a mobile phone. I am looking forward to try out the Facebook mobile when it hits the market.
Waxing UnLyrical
JUNE 12, 2018
This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space.
Social Media Today
SEPTEMBER 9, 2019
Ensuring that your emails are mobile-friendly is now a key step - but how can you optimize your email messages for mobile devices
Mindjumpers
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Tweet. SXSW is a sizzling hub for the rising stars of social media.
The Realtime Report
MARCH 19, 2014
In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Is your brand spending on mobile advertising?
Direct Marketing Observations
NOVEMBER 9, 2012
Because of social, mobile and local, the pressure to woo us, to incentivize us and to convert us, has never been greater. Theese social tools and platforms and these mobile devices have combined to strike fear into retailers far and wide.
SocialFish
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.
SocialFish
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. It’s an exciting time both for mobile development and associations.
SocialFish
OCTOBER 30, 2012
Came across this nice slide deck by our bud Ben Martin on mobile for associations. Enjoy! Creating an App for Your Event or Association from bkmcae. —————-. photo credit ). Content Strategy Implementation Useful Data
Mindjumpers
NOVEMBER 9, 2012
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.
SocialFish
APRIL 21, 2014
Adapting Your Website to a Mobile World from Tom Jelen. Featured From the Trenches Implementation Mobile Nice deck by Tom Jelen, Director of Online Communications at ASHA. Pretty self-explanatory, and contains a good explanation of the difference between responsive and adaptive design.
The Realtime Report
MAY 7, 2014
Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.
yMarketingMatters
APRIL 15, 2013
OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.
Convince & Convert
NOVEMBER 25, 2014
To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. Image via BigStockPhoto.com.
Mindjumpers
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.
SocialFish
DECEMBER 4, 2013
50 Amazing Facts About Mobile from Jamie Turner. 2013 11 mobile eating the world from Benedict Evans. BONUS: Business Insider Mega Slide Deck on the State of Mobile. ————– Lots of slide decks in this post. ————-.
Social Media Today
JULY 26, 2019
Pinterest is launching a new set of tools to help business create Pin ad campaigns via mobile device
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others.
The Social Media Incubator
MAY 10, 2013
One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe.
Justin Levy
JANUARY 4, 2010
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment!
Firebelly
JUNE 13, 2013
With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use.
Meltwater
DECEMBER 13, 2016
It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More.
Mindjumpers
DECEMBER 16, 2010
Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1
Waxing UnLyrical
AUGUST 12, 2015
In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The Transistor Radio and the Dawn of Mobile Media.
Social Media Today
MAY 31, 2018
If your site is not optimized for mobile, you're not maximizing your opportunities. Cross-check this mobile optimization checklist
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