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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? The post Best Practices for Mobile-First Social Video appeared first on Ignite Social Media - The original social media agency. Mobile Marketing Video Facebook Mobile First Video Mobile First Video mobile first video best practice video on social best practices Video on Social Media

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Facebook Timeline for Pages on Mobile Devices

Mindjumpers

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. Facebook has not announced exactly when the timeline for pages will be implemented on mobile devices. I can recommend to read Facebook’s recommendations on how to optimize for mobile usage.

Mobile 261
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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie.

Mobile 150
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Twitter’s Looking to Launch Advanced Search in its Mobile App

Social Media Today

Twitter will soon provide a lot more search qualifiers in the mobile app

Mobile 176
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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. There is a plethora of technology that offers mobility and convenience to its users who are embracing this new lifestyle wholeheartedly. Lower mobile internet rates and decreased costs of compact computers are opening up new possibilities for marketers.

Mobile 315
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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Mobile use is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device.

Mobile 140
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Facebook Expands Support for Physical Security Keys to Mobile Devices

Social Media Today

Facebook will now support the use of physical security keys for login confirmation on mobile devices

Mobile 208
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Mobile’s Influence on Digital Commerce Soars, Study Finds

Social Media Today

Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore

comScore 104
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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. mobile video ads are dominated by in-app ads; 46% of impressions happen in-app on phones and 30% in-app on tablets.

Mobile 177
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Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising. It’s hard to name an industry that isn’t affected at some level by the growth in smartphone technology, from fast food ( Pizza Hut iPhone app , for example), to television content ( Rogers On Demand Mobile ).

Mobile 304
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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive 75% of mobile Internet users make purchases on mobile devices. Mobile optimization is no longer optional.

Mobile 231
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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

Mobile 178
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Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

Mobile 95
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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. What else does automation in this brave new world of mobile-only communication look like? The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

Mobile 161
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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. Image via BigStockPhoto.com.

Mobile 143
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The 10 Key Mobile Trends for 2011

Mindjumpers

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1 So it’s really not exaggerated to say that marketers should be well informed regarding the mobile evolutions. Mobile is part of the mix! Mobile banking a must have.

Mobile 232
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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

Mobile 164
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YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177
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Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

Mobile 217
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Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. With today’s social, mobile and local revolution , an important part of this experience takes place through the use of tools and apps and users are often connected to physical places through tools on their mobile phones. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

Mobile 173
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Nearly Half of US Mobile Owners Will Use Mobile Social Networking By 2014

The Realtime Report

Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to recent eMarketer estimates. The end of 2012 wil see more than a quarter of the US population using mobile social networking on their mobile at least monthly, or 82 million US mobile users – and 95% of those users will be accessing social via smartphone.

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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Yes we still make calls on our mobile phones, the original purpose, but today there are so many faster, more exciting, and richer ways to stay connected to our friends and family. Mobile as a Sixth Sense.

Mobile 162
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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. In our recent book, The Mobile Commerce Revolution , my co-author Tim Hayden and I looked at a number of mobile strategies that didn’t even involve a smartphone. Image via BigStockPhoto.com.

Mobile 164
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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. Page navigation on mobile too, is set for improvement with an update to the layout that will reduce the need for scrolling and clicking.

Mobile 150
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Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” ” A new report from the comScore Data Mine compares desktop vs. mobile usage for Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr, Vine and Snapchat. LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

Mobile 178
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LinkedIn Launches 'Dark Mode' on Mobile and Desktop

Social Media Today

LinkedIn becomes the latest social app to provide a dark mode option, which aims to limit exposure to blue light

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Gone Mobile

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment! You can now access a mobile version of [ justinrlevy.com ] when you use a touch mobile device such as an iPhone or Droid. Previously this blog had utilized the Carrington theme to create a mobile version of the site.

Mobile 113
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Mobile eCommerce Tips for 2013

Idaconcpts

With the emergence of mobile tablets and smart phones, eCommerce websites need to rethink their overall business strategy to ensure their website is optimized for these devices. Since mobile device usage will only continue to increase in the coming years, it is wise for every eCommerce website to start to think about their mobile eCommerce strategy. I run SEO campaign for one ecommerce website and recently I implemented a mobile version of their website.

Mobile 122
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Comic: The ‘Always On’ Nature Of Mobile And Social Media

SocMed Sean

Social and mobile…they go together like peanut butter and jelly. The fact that our mobile devices are so portable means they go everywhere with us. And the reduced price of smartphones and data plans means that our social channels tend to go wherever our mobile devices go. But the downsides comes with the addictive nature that comes with blending social and mobile. ” And the addictive nature of mobile and social can impact your health, too.

Mobile 276
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YouTube Adds New Analytics on Mobile, Expands Merch Listings to More Regions

Social Media Today

The new insights will better enable mobile management of your YouTube presence

Analytics 188
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Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. There is no search quite like mobile search.

Mobile 106
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New Report Underlines the Growth of TikTok, eCommerce, and Other Key Mobile Trends

Social Media Today

Mobile analytics provider App Annie has published its latest 'State of Mobile' report which looks at key industry trends and shifts

Mobile 210
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YouTube Launches New Process to Connect Your Mobile Device with Your TV Viewing Experience

Social Media Today

The new process will enable you to interact with YouTube content on your home TV screen via your mobile device

Process 160
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What Is Mobile Marketing?

Small Business Mavericks

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing.

Mobile 93
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4 Ways Mobile Impacts SEO

Convince & Convert

This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role. Image via Click to read more » mobile Search Marketing Advice mobile apps mobile SEO search and social media search engine optimization

Mobile 114
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80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Of that advertising revenue, a huge chunk – 80% – came from mobile. Not too surprising, since 78% of Twitter’s total monthly active users are now on mobile ( VentureBeat ). Related Stories Social Media News Ticker: Facebook Launches “Nearby Friends” Mobile Ad Spending Grows 105% in 2013 Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard.

Mobile 180
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Facebook Begins Roll Out of Dark Mode on its Mobile App

Social Media Today

After months of waiting, dark mode is finally coming to Facebook's mobile apps

Mobile 218
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Facebook Tip: Changing From Mobile To Desktop View On Your iPad Or Tablet

SocMed Sean

If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. It took me an hour of finding workarounds for Twitter and I document the process of switching to the Twitter desktop view (not the mobile view) of Twitter in this blog post. So in an effort to not duplicate solutions created by others, I consulted Google and conducted searches for: tablet switch facebook mobile – Nope.

iPad 279
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Microsoft Expands AI Chat Elements to Bing Mobile, Edge and Skype

Social Media Today

Microsoft continues to push ahead with its new generative AI tools

Microsoft 149
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Pinterest Launches Real-Time Analytics in its Mobile App

Social Media Today

More insights to help inform your Pin approach

Analytics 147
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Social Media Gone Mobile

Mindjumpers

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. Lately, Facebook upgraded their mobile app to better incorporate the new Timeline design with an increased focus on visual content. An additional 19% of the mobile users access Facebook at least once a week on their smartphone.

Mobile 247
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Twitter Launches Default ‘Following’ Feed Option on Web, with Mobile Coming Soon

Social Media Today

Twitter users will now default to the last feed option they had open the app

Feed 164