Is Your Business Ready For Mobile Marketing?

yMarketingMatters

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. Mobile use is disrupting the way people engage with brands.

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. This redesign is rolling out now on mobile search and will be ex tended to other formats in the future. The post Google is refreshing mobile search appeared first on Sherrilynne Starkie.

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Trending Sources

Facebook Launches New Creator Studio Mobile App

Social Media Today

Facebook has launched a new Creator Studio app, providing more insights, editing and posting tools on the go

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Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

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Facebook Pages are getting mobile friendly

Sherrilynne Starkie

Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives. Page navigation on mobile too, is set for improvement with an update to the layout that will reduce the need for scrolling and clicking.

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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? The post Best Practices for Mobile-First Social Video appeared first on Ignite Social Media - The original social media agency. Mobile Marketing Video Facebook Mobile First Video Mobile First Video mobile first video best practice video on social best practices Video on Social Media

Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

Facebook Timeline for Pages on Mobile Devices

Mindjumpers

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. Facebook has not announced exactly when the timeline for pages will be implemented on mobile devices. I can recommend to read Facebook’s recommendations on how to optimize for mobile usage.

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Upcoming Mobile Game App Development Trends to Follow in 2020 & Beyond

Social Media Marketing

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. A number of game developing agencies, which were earlier developing games on platforms like desktop and console are gradually inclining towards mobile gaming.

Gone Mobile

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Gone Mobile Written on January 5, 2010 by Justin Levy in announcements , blog , miscellaneous 2 Comments - Leave a comment!

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The 10 Key Mobile Trends for 2011

Mindjumpers

Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users. And, according to the TNS Digital Life report, mobile users spend 3.1

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5 Reasons Your Mobile Strategy Isn’t Working

Buzz Marketing for Technology

Whether you completely neglected to build a website for your mobile platform or there’s a lacking call to action, there are common mobile faux pas than can result in lost loyalty, brand following and even support. Advertising Behavioral Targeting Content Marketing Conversion Optimization Customer Experience Inbound Marketing Innovation Mobile Optimization Web Design Call to Action Mobile app Mobile marketing Mobile website Responsive Design

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Get Your Business Moving: 9 types of Mobile Marketing

Harp Interactive

More and more businesses are realizing the potential of mobile devices as a viable medium for call-to-action advertising. And don’t think cell phones are the only mobile medium worth considering. Mobile Applications: The ads can be hosted inside the application design and logic.

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Quick Fix: Optimize Your Facebook Business Page Cover Photo for Mobile

yMarketingMatters

Is Your Facebook Business Page Cover Photo Currently Optimized for Mobile? I see so many Facebook Business Pages from my mobile phone that are not optimized. On desktop, it looks ok, but on mobile, not. billion: number of Facebook mobile monthly ACTIVE users: [ source ].

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Kaspersky Mobile Antivirus (Full Review 2020)

Tweaklibrary

But Is Kaspersky Mobile Antivirus as capable as Kaspersky Antivirus for PC? German lab AV-Test conducted an evaluation in July 2020 with 3,345 samples in which Kaspersky Mobile Antivirus was able to offer protection against 99.8%

Facebook Dark Mode is Now Being Tested with a Small Percentage of Mobile Users

Social Media Today

Facebook has confirmed that it's now testing dark mode in its mobile app with some users

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Ready Yourself Now for a Mobile Only Future

Waxing UnLyrical

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. What else does automation in this brave new world of mobile-only communication look like? The post Ready Yourself Now for a Mobile Only Future appeared first on Shonali Burke Consulting.

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How Effective Norton Mobile Security is in 2020?

Tweaklibrary

Is Norton Mobile Security as good as its elder PC cousin? There are a lot of different antiviruses for mobile devices available in the market that can provide better security for less. Norton Mobile Security helps provide needed protection from Malware.

Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Mobile ad spending worldwide increased 105% in 2013 to $17.96 Mobile was responsible for 23% of Google’s global net ad revenues in 2013; this number will rise to nearly 39% in 2014.

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76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance. The results show very high completion rates – over 90% – for mobile video. mobile video ads are dominated by in-app ads; 46% of impressions happen in-app on phones and 30% in-app on tablets.

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McAfee Mobile Security: The Best Android Antivirus in 2020?

Tweaklibrary

Without wasting any more time, let’s get going: Malware Protection offered by McAfee Mobile Security: Primary purpose of an Antivirus application is the security from Malware. Malware Protection offered by McAfee Mobile Security is second to none.

From Mobile To Blog

Social Media Network Marketing

From Mobile To Blog

Mobile Commerce On The Rise… Fast

Dave Fleet

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising.

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Bitdefender Mobile Security Full Review (Best of 2020)

Tweaklibrary

Bitdefender Mobile Security hasn’t been any short of the best Android Antivirus in the market. When you compare it with many of its rivals such as Norton mobile security and Kaspersky security , the features and functionalities that Bitdefender offers is unrivaled.

Why Mobile Search Is Important

The Social Media Incubator

One emerging trend in online marketing is mobile search. With more people buying smartphones and using them to find businesses online, mobile search is poised to be a high growth marketing opportunity for many businesses all around the globe. For one thing, mobile search is highly local. Your customers are searching for a restaurant, gas station, or other business while on the run – on their mobile phones. There is no search quite like mobile search.

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Overall, nearly two-thirds of those surveyed share mobile video content at least once per month. .

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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. Image via BigStockPhoto.com.

Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

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Mobile Trends for 2013

Firebelly

With mobile technology rapidly growing and changing it is exciting to see what we can expect to happen in the future. I discovered an article written by JWT on the 13 Mobile Trends for 2013 and picked out a few that I already see happening in my own mobile use. Yes we still make calls on our mobile phones, the original purpose, but today there are so many faster, more exciting, and richer ways to stay connected to our friends and family. Mobile as a Sixth Sense.

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3 Ways To Improve Mobile Email Marketing

Small Business Mavericks

Chris Crum recently shared what not to do in mobile email marketing on WebProNews. This is important, because mobile is how many of us read our emails and respond to them. If you are going to use email marketing, and I hope you are, it’s a very good idea to make sure your emails are mobile-friendly along with your website. Nobody wants to open an email that excites their interest and get hung up in a website that doesn’t work for mobile devices.

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Mobile Shopping: Mobile’s Influence on the Holidays

Meltwater

It is no secret; mobile shopping continues to grow and is directly influencing holiday shoppers… Read More.

What Is Mobile Marketing?

Small Business Mavericks

This week we’re talking about mobile marketing. First, what is mobile marketing? In a word, mobile marketing is any marketing that involves interactive marketing through mobile devices such as cell phones, PDAs, Bluetooth devices, tablets, and other connected handheld devices. The means and ways of mobile marketing have grown a lot since the advent of the science less than a decade ago. Mobile web marketing.

YouTube Commands 50% of Time Spent On Mobile Entertainment Apps

The Realtime Report

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. The average US consumer now spends 2 hours and 42 minutes per day on mobile; apps command a whopping 86% of that time, or 2 hours and 19 minutes per day. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

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Top 8 Mobile Shopping Trends in 2020

Pixlee

Mobile commerce has seen an incredible evolution over the last decade. From the original smartphones to voice commerce, and every small trend in between, staying ahead of mobile commerce trends can feel like an uphill battle. Fast Loading Mobile Apps that Work with Voice Search.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

Mindjumpers

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. The mobile consumer. With today’s social, mobile and local revolution , an important part of this experience takes place through the use of tools and apps and users are often connected to physical places through tools on their mobile phones. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution.

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Half of Consumers Read Email Exclusively On Mobile

The Realtime Report

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. billion emails sent in Q4 2013, the study showed an impressive rise in mobile stats in just one quarter: the percentage of consumers interacting with email exclusively on mobile rose to 50%.

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How to Connect Mobile Internet to PC via Tethering

Tweaklibrary

but using the mobile network as a hotspot on your PC can help you big time. Since using a mobile network as the hotspot on your computer/laptop may be more accessible & secure than using a public network, it also has its own limitations. Let’s first understand what tethering is & then the ways to connect mobile internet to PC: What Do You Mean By Tethering? Also Read: Mobile Hotspot Not Working In Windows 10.

How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business? Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet).

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Nearly Half of US Mobile Owners Will Use Mobile Social Networking By 2014

The Realtime Report

Mobile social networking is continuing to grow at a fast pace in the US. By 2014, nearly half of the US mobile population will use mobile social networking, according to recent eMarketer estimates. The end of 2012 wil see more than a quarter of the US population using mobile social networking on their mobile at least monthly, or 82 million US mobile users – and 95% of those users will be accessing social via smartphone.

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Why Your Mobile Strategy Doesn’t Start With the Phone

Convince & Convert

It’s a bit of an exaggeration to say that a mobile strategy isn’t about the phone, but at the very least, it shouldn’t start with the phone. Mobility can involve technology, but at the heart of a mobile strategy lies the mobile human. In our recent book, The Mobile Commerce Revolution , my co-author Tim Hayden and I looked at a number of mobile strategies that didn’t even involve a smartphone. Image via BigStockPhoto.com.

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4 Invincible Ways Mobile Apps Fuel Business Growth

Convince & Convert

Mobile apps opened vistas of opportunities for small businesses. Today, from customer relationship management to documenting expenses to facilitating payments, mobile apps are playing an increasingly significant role in fueling business growth. Another big impetus for most businesses is the steadily decreasing cost of building a mobile app. Now, with a dedicated mobile app representing your business, you can keep your business on the top of their mind.

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4 Reasons You Need a Mobile Website

Cody Ward

The recent popularity of smartphones and tablet computers has led to an influx of mobile web traffic. On any given day, more and more of a site’s traffic will come from mobile users. In this ever-changing technological climate it is now more important than ever to provide mobile users with a compatible, easy to use mobile site. The following reasons will illustrate the need for a mobile version of a website. Do you have a mobile version of your website?

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4 Ways Mobile Impacts SEO

Convince & Convert

This couldn’t be more true for the mobile search landscape, and there are lots of things to consider when optimizing a mobile website for SEO or building a mobile app for a website. Take a look at what factors currently influence mobile SEO: Page Speed Plays a Role. Image via Click to read more » mobile Search Marketing Advice mobile apps mobile SEO search and social media search engine optimization