How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Pinning important posts to the top of your Facebook Page for ease of viewing helps proactively inform and educate your community. Think Mobile First.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. First, they should recognize the benefits of creating a mobile strategy that their best customers will respond to. What Can A Mobile Strategy Do For Me? What does mobile mean to your company?

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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Building a New Kind of Cruise Community. Guest Post by J.D. Lasica.

4 Community Management Hacks for Instagram

Likeable

Anyone familiar with the role of a community manager knows that your day can go from calm to busy in a blink of an eye. The four Instagram updates below not only help streamline a community manager’s day but can also help build a better relationship between your brand and your followers. A community manager’s day can be quite hectic, and it can become time-consuming to ensure your Instagram content is posted at the exact right time.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Monday Roundup: Meeting Google’s Mobile-Friendly Standards

Waxing UnLyrical

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. How to Make Your WordPress Blog Mobile Friendly.

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Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect. Pushing out content is all very well, but unless you build a community, there will be limited-to-no engagement with your content.

Velma Hart Talks Open Community

SocialFish

This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? I think there are a number of ways that open community will change associations in the future. And we’re just starting to touch on the mobile media aspect.

What is a brand community and how to build a successful one

Sprout Social

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

How Black Lives Matter used social media to mobilize

Socialmedia.biz

Following the acquittal of George Zimmerman for fatally shooting 17-year-old Trayvon Martin in 2013, activists and members of the American black community took to the streets in protest, in addition to using #BlackLivesMatter as an outlet to air their frustration on social media. The post How Black Lives Matter used social media to mobilize appeared first on SocialMedia.biz.

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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. It is therefore imperative for brands to maintain a mobile presence and optimise their physical locations for engagement.

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5 Things You Need to Know About Google’s Mobile Changes

Convince & Convert

It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. Second, apps will be discoverable in mobile search results with deep links driving new app downloads.

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. These should be “thought leaders” or other people with large Facebook communities that appeal to your company personality and image.

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Mobile will Take Social Beyond Broadcasting

Convince & Convert

Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Susan Beebe, Tyson @susanbeebe.

Gushcloud: Mobilizing Social Media Marketing

Mindjumpers

Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” A network that has been specified to match the company’s target groups through the choice of Gushers within the Gushcloud community. Tweet.

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Local and Mobile Go Together In Marketing

Small Business Mavericks

5 Local Mobile SEO Tips. Make your website mobile-friendly. Make your presence known in the community online as well as off. Local Internet Marketing factors that affect local search mobile marketing Have you noticed how many times you, or someone in your group, uses their phone to find something nearby? Tara Banda makes some good points in the article SEO In The City: Tips Inspired by the City That Never Sleeps.

Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together. I provide you some solid examples, recommendations and supporting free tools for how you can activate your audience with content, value and community building.

themarketingblog@wordpress on Mobile

The Marketing Blog

16 am themarketingblog@wordpress on Mobile Jump to Comments There was a time when mobile version of a website used to be a rarity. The trend appears to have changed now and today’s development-teams have to consider the compatibility of their website/blog with mobile phones. The process of creating a mobile version of your site/blog is pretty easy and takes less than 2 minutes – thanks to a company called MoFuse.

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The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

In a way, it marked the beginning of our mobile society, which would be fully realized in our current decade given all of the devices available today. Fast-forward to today: people are more mobile than ever. The community was scanning, spending less than a minute on a post. We measure our sales success based upon the engagement success of our sponsor partners and the participation of the CommPRO community in our monthly events. Guest Post by Fay Shapiro.

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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. With the Sprout Social mobile app, you can bring your calendar with you wherever you go. You can also add new assets to the library on the mobile app.

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Mobile: Give Your Customers That Something Extra

Mindjumpers

Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Having a Community Means Having a Brand: Listen to Feedback! The SoLoMo revolution within social media interaction has previously been covered here on the blog.

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Mobile Web Presence Can No Longer Be An Afterthought

Firebelly

Every year following Apple’s product announcement there is a flurry of excitement among the tech community and consumers alike. Whether a customer accesses your website with their newly acquired iPhone 5S or an Android cellular device, your mobile site and social media presence have now become the main avenue through which they are introduced to your brand. Where is your audience coming from?

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Knowledge Mobilization

Buzz Marketing for Technology

Knowledge Mobilization. Knowledge Mobilization. Knowledge management practice now includes the creation of internal communities to foster face-to-face and e-mail interaction among staff. But current studies indicate that these communities tend to be used for improving specific business processes (how work is being done), rather than leading to innovation (new knowledge) or change outside of the enterprise. Search IISD. Search Publications. IISD Home. Our Knowledge.

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What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. Community managers now have the ability to invite people to communities from their mobile devices, reshare items, and a whole lot more. Google+ just won’t sit still.

Google Rolls Out New Mobile Friendly Tag

Bill Hartzer

Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. If you’re on a mobile device, you’ll see the “mobile friendly tag”, as shown above. Is your site mobile friendly?

3 Quick and Easy Short Video Tools for Mobile Animation

Socially Sorted

It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile. But there’s a cool function on Adobe Spark Post (on mobile) you might not be aware of: it can animate your images on mobile.

What the New Google+ Mobile App Additions Mean to Small Business Owners

Navolutions

With today’s relaunch of the Google+ mobile apps for iPhone and Android, it’s gotten even easier to let customers and clients keep tabs on your day to day, and give them a glimpse of the faces that make your company work. Mobile Community Controls. Community managers now have the ability to invite people to communities from their mobile devices, reshare items, and a whole lot more. Google+ just won’t sit still.

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook 10 Community Manager Responsibilities that Don’t Involve Twitter and Facebook by Tamar Weinberg on March 17, 2010 Share This is a guest post by Itamar Kestenbaum. Every time I tell someone I’m a Community Manager , I get a varied response. A community participates.

Why Online Banking on Mobiles Will Soar

Idaconcpts

Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. opening a money market account ) from friends and family or a significant other than from an online community. Tags: Why Online Banking on Mobiles Will Soar how to market banking to gen y Preferred Banking Method by Generation X Preferred Banking Method by Generation Y

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. Why community is an important tool for Nike. It’s a massive community and a great chance to build relationships.”.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. How to build and grow your community using a Facebook Group. How to promote your Facebook Group and Community. Importance of establishing community Guidelines for your Facebook Group. Tips to inspire natural community leaders in your Facebook Group.

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Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration

Sprout Social

You can now add Dropbox images and videos to your posts directly from Compose on Sprout’s web and mobile apps—making content creation to delivery a direct path. Seeing is believing.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. If so, Mr. Popularity may be taking over your community and the worst part of it all? This makes your communities far more social media and technology-oriented than your organization really is. I’ve actually experienced the pros and the cons of being Mr. Popularity on our own hello.bah.com community a few years ago.

Nike’s Secret to Success on Instagram: Building an Engaged Community

Buffer Social

We sat down with Wes to understand just how Nike approaches customer care on Instagram and how they’re leveraged adding value to help grow a massive online community of athletes, influencers, and everyone in-between. In other words, Nike trusts their employees to act as they see fit to connect the Nike brand with the community. Why community is an important tool for Nike. It’s a massive community and a great chance to build relationships.”.

Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

It's these common foundations that weave the threads for relationships, trust and community. They say they want to build community. Brand storytelling is not about bragging about yourself all day on the latest live video streaming mobile application. It's not news that people buy from people or that business and life are about personal, human relationships.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

You need audio podcasts that people subscribe to and play in their car on the way to the grocery store, or via their mobile device and headphones when they exercise at the gym or cook dinner in the kitchen. SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist.

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How to Leverage a Community of Passionate Fans

Convince & Convert

Jake explains that the outdoor recreation department is huge for Gamin, and Jeff speculates that the people who are a part of the outdoor recreation community are extremely serious about their hobby, which makes them very special customers for Garmin. This has helped the Garmin brand become an educational powerhouse across communities and industries. in 2012 for television, digital, mobile, print, magazines, and outdoor. billion was spent on mobile advertising.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Because attention is such a valuable resource, it is critical for marketers to maximize every second they achieve attention from their communities and audience. Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

Private support community answers your questions and connect you with other business leaders just like you. 100% mobile responsive system provides a seamless experience across mobile devices, tablets, smartphones and desktop computers. Build community and earn support of evangelists to amplify your story and purpose. I am thrilled to announce that Social Profit Factor is finally here!

Building the Bambu Mobile App in React Native

Sprout Social

Early solutions tried to bring web resources to mobile, but never had the experience users expected. This often led to a lack of a strong community, and much like before, these solutions lost momentum. Then in 2015, Facebook released a variant of its popular React library on mobile called React Native. On top of all this, React Native is open source, allowing for it to grow and maintain a strong community of developers. Write once, run on iOS and Android.