Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution. This geo-targeting trend adds the local dimension to the social and mobile movement. SoLoMo and location-based engagement.
Mobile: Give Your Customers That Something Extra
NOVEMBER 9, 2012
Recently, we took a look at Carlsberg’s non-branded mobile app, Crowdit , which is a great example of how brands can provide their customers with a relevant service without stuffing a logo down their throats. Similar Posts: Social, Local, Mobile: The SoLoMo Revolution. Having a Community Means Having a Brand: Listen to Feedback! Guiding the customers to the product.
Mobile – from Strategy to Implementation
APRIL 16, 2014
Mobile from Strategy to Implementation for the 2013 ASAE Technology Conference (Tech13) from Amy Hissrich. “I was excited to do this session because over the past year, I’ve changed my mindset around mobile. However, this doesn’t sit in opposition to mobile serving as a game changer for associations. It’s an exciting time both for mobile development and associations.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Remember that Google’s bringing tweets back into search results, and on Tuesday, its new mobile-friendly approach goes into effect. Content Marketing: a scenario. So you put it together. What gives?
22 PR Tools From the #PRstack Community
DECEMBER 14, 2015
In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. A lively community has developed and grown on Facebook and Twitter. The 22 PR Tools From the #PRstack Community.
Community design showcase: NTEN keeps it simple
OCTOBER 28, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. ———— Here’s an online community that is simple and elegant and works really well. Let’s look at a few key parts of the community. YES, SERIOUSLY!
How Instagram Makes Communities Better
JULY 3, 2012
My little sis said to me the other day, “Isn’t it weird Instagram doesn’t have a website and you can only use it on a mobile device?”. Attention is shifting to mobile and that’s where the people are. Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? Community.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. How to Grow Your B2B Facebook Community is a post from: Waxing UnLyrical. Go Viral. Provide Value.
5 Things You Need to Know About Google’s Mobile Changes
Convince & Convert
MAY 1, 2015
It’s been nicknamed “Mobile-geddon.” The misinterpretations surrounding Google’s April 21 algorithm updates resulted in panic in the tech and business communities last week. There are two major changes at play in Google’s recent move to favor mobile: First, Google will adjust its search results order to favor mobile-friendly sites. There Is No Cause for Panic.
3 Quick and Easy Short Video Tools for Mobile Animation
OCTOBER 31, 2016
It’s so easy with the right tools, so let’s jump in and take a look at 3 of the short video tools you can use to do this: 3 Quick and Easy Short Video Tools for Mobile Animation. #1 Adobe Spark has become one of the go-to short video tools for many small business owners to create visuals via desktop or mobile. Image by Shutterstock. 1 Adobe Spark Post. animated video.
Google Rolls Out New Mobile Friendly Tag
NOVEMBER 20, 2014
Google has started displaying new mobile friendly tag in the search results to show which sites are mobile-friendly and which sites are not. So, if your site is mobile-friendly, and someone is searching on a mobile device, and your site shows up in the search results, it will get a special tag in the search results. Is your site mobile friendly?
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). live) Webinars or Webcasts.
Cool Social Tools: Small World Labs Community
SEPTEMBER 2, 2014
———— Cool Social Tools: Small World Labs Community. Small World Labs helps nonprofit organizations engage, collaborate with, and mobilize their supporters. What Is an Online Community? Enterprise-Level Community Platform. Mobile Access. Effective communities provide opportunities and prompts to move your audience up the engagement pyramid.
Gushcloud: Mobilizing Social Media Marketing
APRIL 25, 2012
Mobilizing target networks online. Gushcloud is a platform where brands are helped to actively mobilize their target groups across the various social media channels with just a few easy clicks. Transparency of Community. It’s an open, transparent and growing community of influencers that brands can tap into.” Similar Posts: BigMarker.com: Social Network for Communities.
Adapt Your Website to a Mobile World
APRIL 21, 2014
Adapting Your Website to a Mobile World from Tom Jelen. Related Posts Community Management Fundamentals BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups [Cool Infographic Friday] Big Data Big Profits Awesome Nonprofit Social Media Decks from #14NTC How to Lead Your Way to a Social Organization Mobile – from Strategy to Implementation. photo credit ).
Get your Online Community Software Selection Guide!
OCTOBER 30, 2013
Remember the white paper we produced in 2009 that included a comparison of private online community vendors? In November, Online Community Results (the private online community experts) will have a one-of-a-kind resource that will include detailed information from the top vendors in the not-for-profit private online community software space (say that 10 times!).
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
Techipedia: Tamar Weinberg
OCTOBER 18, 2011
That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. The cards included QR codes to take viewers to a mobile web page with videos of chefs preparing the recipes. Good Things Come on Packages. At Your Service.
Building a New Kind of Cruise Community
APRIL 15, 2015
Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Building a New Kind of Cruise Community is a post from: Shonali Burke Consulting, Inc.
Facebook Open-Sources Community Cellular Manager
NOVEMBER 8, 2016
Software engineers Kurtis Heimeri and Steve Muir and infrastructure strategist Shaddi Hasan announced in a blog post last week that the code for Community Cellular Manager is available via GitHub. CCM makes coverage possible in areas where it was not economically viable with existing mobile network infrastructure: It can be run as a stand-alone system by small community network operators, or as a network service by larger operators that wish to leverage the power of community networking in rural areas. hours outside of Manila.
How to Name Your Private Online Community
JUNE 18, 2014
The name of your association’s private online community may not seem that important in the grand scheme of your community strategy, but it can send a subtle but strong signal about your community and can really affect your community’s engagement. There are basically two schools of thought on naming a private online community. ———-. Not so fast!
Social Media Community Manager's Management
Social Media Network Marketing
SEPTEMBER 7, 2010
Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Hi Folks, do you work as an Online Community Manager? Social Media Community Managers Management Monitoring Social Media can be overwhelming.
Building the Bambu Mobile App in React Native
FEBRUARY 28, 2017
Early solutions tried to bring web resources to mobile, but never had the experience users expected. This often led to a lack of a strong community, and much like before, these solutions lost momentum. Then in 2015, Facebook released a variant of its popular React library on mobile called React Native. On top of all this, React Native is open source, allowing for it to grow and maintain a strong community of developers. So when our mobile team here at Sprout started work on the mobile app for our employee advocacy product Bambu , we chose to build it in React Native.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. It can actually decrease their likeliness to click through a brand’s website or mobile site, and lead to a willingness to go to a competitor’s site. That is what we saw in the “Mobilizing the Retail Shopping Experience” research study. Don’t treat every customer the same.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Trending Stories Sorry, This is Not the End of the PC Era [OPINION] 11 How Are People Using Twitter? As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Have an account? hmmmm.)
Velma Hart Talks Open Community
MARCH 10, 2011
This is the second in a series of interviews we are conducting with CEO’s and senior executives about their take on the concepts in Open Community. We started our conversation with this one question: How do you think the concepts in Open Community will shape associations in the future? I think there are a number of ways that open community will change associations in the future.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. According to their research, here are nine steps businesses must take in order to make their online communities world-class. the article in full to learn more about building world-class communities. Mobile 2.0
The New Competition: For-Profit Communities with Deep Pockets
MAY 11, 2014
I pulled up an old file with random notes about online communities and started researching. Something big is happening in the world of professional communities – the world that associations are used to dominating – and I can’t ignore it. Unlike VIN, the communities I’m going to discuss here are free, bigger and well-funded. Meet the cast of new community players.
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
What is happening right now in your local community? It takes a Community Manager who grew up in the given location and is based there. Another step was the Global Pages feature highlighting the value of local community management. The best performing and most valuable content provides relevance for the user as well as the brand with a great respect for the context. Facebook.
How One “Wishie”, A $25 Loan, and a Whole Lot of Community Gives Hope to Formerly Trafficked Women in India
MAY 1, 2014
Well, this is exactly what Milaap lets you do, all through the power of online community and collective goodwill. It’s that critical element of community that drives them to lend, and we hear wonderful stories as a result. These 12 incredible women raised over $10,000 in just under a week on Milaap, all because they believed in change and the power of community. Let me explain.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
This tool will help your brand to better understand how to get the most out of the photo sharing gold mine by optimising your Instagram activity – and consequently to better reach your potential community within the mobile app’s 80 million users. Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities.
[Case Study] Have you crossed the mobile threshold?
JANUARY 22, 2014
This one is w ritten by Jeremy Vanderlan, Mobile Practice Lead. Interested in mobile strategy? Crossing the Mobile Threshold. AIDS.gov has looked towards mobile as a solution for spreading information about HIV/AIDS for a number of years. For the first time the majority of traffic to AIDS.gov came via mobile devices. Mobile devices are personal devices.
Mobile will Take Social Beyond Broadcasting
Convince & Convert
FEBRUARY 21, 2014
Susan Beebe , Manager of Social Media and Online Communities at Tyson Foods , joins the Social Pros Podcast this week to discuss philanthropy in social media, how mobile is helpful for both brands and customers, and how she got started in social media from a uniquely legal and IT background. Susan Beebe, Tyson @susanbeebe. Please Support Our Sponsors. Read the whole entry. »
Why CMOs Should Stop Being Addicted to Pay-per-Click Ads
Buzz Marketing for Technology
JANUARY 15, 2014
You don’t just have an array of search ads; now there are native ads on Google that replicate the search experience, remarketing display ads, mobile ads, Facebook-sponsored ads, sponsored tweets via Twitter and LinkedIn ads. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?
Mr. Popularity and Your Enterprise 2.0 Community
Social Media Strategery
AUGUST 22, 2011
Do they involve social media, “Web 2.0, “new media, “mobile, “enterprise 2.0, or “collaboration?. If so, Mr. Popularity may be taking over your community and the worst part of it all? This makes your communities far more social media and technology-oriented than your organization really is. In the early days of your online community, this may be of little concern to you – content is being created, new members are joining, and discussions are happening. Instead of a community manager, was I becoming a community bully?
What to Look For When Hiring a Community Manager
JANUARY 26, 2011
Commonly referred to as the “Community Manager, these brand ambassadors are a company’s direct link to its customers, owning the critical responsibility to grow, shape and respond to online conversations happening around that brand. Do You Need A Community Manager? Determining whether your brand needs a community manager comes down to efficiencies, trust and skill.
Monday Roundup: Meeting Google’s Mobile-Friendly Standards
APRIL 20, 2015
If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. But here are a few more resources on becoming, and staying, mobile-friendly. The Definitive Guide to Mobile SEO. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. Get Your Small Business Website on the Mobile-Friendly Bandwagon. How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website?
How badges help news websites build community, make money | Poynter.
JULY 28, 2011
Just like the military uses badges to display rank, and scouts use them to honor accomplishments, a news site or mobile app can award digital badges to users who complete tasks or reach certain levels of engagement. The badge recipient gains a feeling of accomplishment, superiority over peers who have achieved less, and a new sense of community with others who earned the badge.
Guerilla Community-Building Group Provides Insight to Modernizing Your Organization
OCTOBER 13, 2012
I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide. Their push and call for community is starting out as a digital campaign, and then bringing people together in person in order to strengthen the community.
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting transactions from their mobile devices (e.g. opening a money market account ) from friends and family or a significant other than from an online community. Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. Meanwhile 4.2 Digg this!
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Just as he’s done in the past, Shel has set up a private Facebook group for the forthcoming book, Beyond Mobile. By bouncing ideas off of his community, many of whom are influencers in their own spaces, Shel is laying a PR foundation for the book before it’s even released. But more than that, he’s building and extending his already extensive community.