article thumbnail

The Illusion of Control in Meta Advertising

Jon Loomer

The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration is advertisers’ obsession with the fleeting illusion of control. Stop advertising like it’s 2017. Your refusal to evolve won’t stop where advertising is headed.

article thumbnail

When to Break from Meta Advertising Defaults: A Guide

Jon Loomer

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. Most advertisers know this as Campaign Budget Optimization (CBO), and it sounds like Meta is about to rename it for a second time ( Advantage+ Budget ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

13 Foundational Lessons on Meta Advertising

Jon Loomer

Meta advertising has changed at a dizzying rate during the past few years. We’re talking about how Meta advertising works now and your role in it. I brought it back in January to fulfill a very important role: Help explain the foundational topics related to Meta advertising in short, power-packed episodes.

article thumbnail

9 Ways Meta Can Improve Advertising in 2025

Jon Loomer

Meta made an insane number of changes to advertising in 2024 , but there is plenty that could be enhanced. Missing from this list are some of advertisers’ biggest complaints regarding support, ad review, and scams. We know that the future of Meta advertising is less control and more automation. Many advertisers revolted.

article thumbnail

Common Sense Playbook to Meta Advertising

Jon Loomer

My approach to Meta advertising and the philosophies that guide me aim to provide clarity for something that is far too often confused. My hope is that when you approach Meta advertising in this way, it will make a whole lot more sense. It’s almost too simplistic, but this phrase guides my understanding of Meta advertising.

article thumbnail

Meta Launches Opportunity Score to All Advertisers

Social Media Today

Meta began rolling out Opportunity Score to some advertisers earlier in the year, but it’s now making it available to all ad accounts, providing simple prompts to improve your Meta ads, based on systematic assessment. This update means advertisers no longer need to choose between running a manual or Advantage+ sales or app campaign.

article thumbnail

Predicted Meta Advertising Changes in 2025

Jon Loomer

Meta advertisers saw a ton of changes in 2024 , but what can we expect in 2025? It’s a big one that could help advertisers drive better incremental value from their advertising. It’s a big one that could help advertisers drive better incremental value from their advertising.