It seems like advertising is facing its Judgement Day. Advertising is not going anywhere, but like every industry, disruption comes. So, what is the future of the advertising agency? advertising. advertising agency. MORE

For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. MORE

Content Marketing vs. Social Advertising – Battle Round 2. Your social advertising brings readers to your content. Social Advertising and SEO – Battle Round 3. We have proof that social advertising works. A lot of marketers say content is king. MORE

3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. MORE

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. MORE

Twitter has finally opened up its self-service advertising platform to everyone. Now anyone – even you, small businesses and individuals – can advertise through Twitter’s self-service advertising platform. You have two very different advertising channels through Twitter. Online advertising has changed a lot over the years. PPC for Small Business online advertising promoted tweets Twitter Twitter advertising MORE

Social media in general has had a profound impact on the way that people interact and do business, but many people have overlooked its effects on nonprofits. MORE

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media MORE

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. greyweed / Creative Commons BY. MORE

Is your brand advertising on Snapchat (or exploring the option)? Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users. MORE

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. How Advertisers Are Using Facebook Ads [Infographic]. MORE

This certainly cuts into Facebook’s revenues, but it also impacts the advertisers who leverage its audience to drive their business. How does this impact advertisers? You can now view what interests advertisers can use to target you with ads via your ad preferences. MORE

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. The result is an in-depth look at the variables surrounding the waning efficacy of outbound marketing and the return on investing in content marketing and/or native advertising. MORE

Software is knowing on the door of the advertising world, and many are none-too happy about it. While programmatic buying continues to be a hotly discussed topic in the advertising world (here's my none-to-subtle take on it: Display Advertising Is A Failed State ), there seems to be more motion in the marketing technology and ad tech space for programmatic creative. If you layer programmatic creative on top of programmatic buying, what does the future hold for advertising? MORE

Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Local social media advertising in the U.S. MORE

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) MORE

This means that if you pay 50 cents for a Facebook ad that gets you a new Like (a reasonable cost range for most advertisers), and just one out of ten fans see any particular post, your actual costs to get on that person’s radar are far higher than 50 cents. MORE

What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. MORE

Social Media advertising and the Super Bowl Super Bowl trust How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game? A conversation over at the Marketo blog caught my eye because it was about that very topic. MORE

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. Interestingly, only 34% of advertises are putting high importance on gender as a targeting option. MORE

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. MORE

Sadly, many people believe that content is the new advertising. Do start the interview off, I was asked if content is the new advertising? In the past, I never said "content is the new advertising," if I did, I'd probably write an article saying how wrong I was. Content and advertising are two very different things. People think advertising is dead because of social media, or messaging apps, and it's just not true. Paying for attention is the core advertising. MORE

Facebook is always adding to the multitude of ways that advertisers can reach their ideal audience. Thanks to the latest rollout to both Power Editor and the ad create tool, advertisers have several new ways to target based on geography. MORE

I’d like to offer a word of caution for those who may be over-excited about native advertising. Native advertising works for a couple of reasons; audiences aren’t used to embedded corporate content, and these media forms are somewhat deceptive , and don’t appear as sponsored. MORE

Display advertising has a huge problem. When someone says that the 30-second spot is dead or that television advertising (or newspaper advertising. or radio advertising) is dying because of online advertising, they could not be more incorrect. On the other hand, the idea that any form of traditional advertising is going to be dead because of online advertising (mostly banners. or display advertising) is simply not true. . advertiser. MORE

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy. MORE

"Advertising is dying. Advertising is dead. Advertising doesn't work.". It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Advertising growth is about to hit a record high. advertising market is expected to grow at its fastest rate since 2010 - nearly 6%. Upgrading its earlier forecast, London-based advertising researcher Warc says U.S. advertising. MORE

Native advertising can mean different things to different people. According to Sharethrough , native advertising is: “A form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed.”. MORE

In order to build credibility for your company, you need to make testimonial advertising a part of your marketing plan. What is testimonial advertising? Testimonial Advertising definition : Unbiased comments from existing customers that help new visitors make purchasing decisions. MORE

The FTC’s Workshop on native advertising “ Blurred Lines: Advertising or Content ” will be held today in Washington, DC. EST. To get us started I have re-posted a native advertising ethics piece that ran on the Vocus blog a month ago. MORE

Why simulate emotion in advertising when you can express it in social media ? Now of course advertising is an important tool for brand awareness, I don't mean to say that all advertising is bad.it isn't and it plays an important role in advertising business. . MORE

There has been a long-standing statement that, "people hate advertising." In actuality, "people hate bad advertising." Digital advertising brings with it many sets of bigger and scarier issues: tracking, fraud, viewability, ad blocking, programmatic, retargeting, and more. When it comes to key topics that advertisers debate, 2016 has been the year of ad blocking. The true state of digital advertising. digital advertising revenue hit $60 billion last year. MORE

There are many who think that advertising as we have known it to date is going to rapidly change in our new media world. There are days when I feel this way (and you've read about it here), but there are days when I think to myself that if advertisers get it right, the opportunity going forward is bigger, better and more opportunistic than ever before. TV, radio, print and even out-of-home advertising was never an easy business, but it was very simple in its architecture. MORE

A/B testing is done through having a control (previous creative that has done well) and a test (new ways of changing the ad itself or optimizing it on the back end). So why A/B test on Facebook ads? Because it is a great way to find out what is resonating with your target audience. MORE

Giving advertisers the ability to target via identity and interest was an incredible opportunity that made personalized marketing at scale possible for the first time. Consider Power Editor , which is effectively the lifeblood of the Facebook advertising platform. Advertising fuels Facebook’s growth and allows it to invest in areas like artificial intelligence and virtual reality. MORE

Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. All of this makes Facebook a must-test platform for B2B advertisers. MORE

Advertisers can narrow down their target audiences by percentile of time spent on their websites, choose the number of days to go back and use other advanced rules. Advertisers: What are your thoughts on this new feature? MORE

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising. MORE

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. The Rise of Subscription-Based Advertisers. MORE

These changes are driven by a desire to cut through clutter and see relevant content – and Facebook advertising has targeting features designed to get you in front of the audience most relevant to you. The post Paid advertising on Facebook: the boost your content needs? MORE

Tags: False Advertisement false advertisement false advertisement of fast food false advertising MORE

And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes. Many brand marketers believe their goal in life is to write tasty copy that extolls the virtues of their products and nothing more. MORE

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. MORE