Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

Is Content Marketing Advertising?

Social Media Today

It seems like a simple question to answer, right? But the answer boils down to who you ask, and how you define content marketing

LinkedIn Publishes New Guide on Objective-Based Advertising

Social Media Today

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. Marketplace Ads - There are four distinct types of marketplace advertisements. Using any of the advertising vehicles will expand reach exponentially.

3 Social Media Advertising Spending Trends to Consider in 2019

Ignite Social Media

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Need Social Advertising Help?

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay.

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

Advertising on Facebook is getting more complicated. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. The first advertising mistake is having no strategy.

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising.

Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals

Social Media Today

Facebook has announced its new plan to help small businesses meet their Facebook and Instagram advertising goals: Facebook Automated Ads

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!)

Snapchat Announces New Shopify Ads Integration, Expanding Advertising Opportunities

Social Media Today

has announced a new advertising partnership with Shopify which will enable small businesses to purchase ads on Snapchat Snap Inc.

5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center.

Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers.

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results.

What You Need to Know About Advertising on TikTok

Social Media Today

TikTok is the latest trending app of the moment, and it may provide a new way for marketers to reach younger audiences

3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. The second of the three advertising campaigns you should be running on Facebook is the Level 1 remarketing campaign.

7 Keys to Facebook Advertising Success

Jon Loomer

I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

The Power of Facebook Advertising [Infographic]

Mindjumpers

Now the Facebook marketing team has published an interesting infographic about the power of advertising on the platform. It includes some new global stats revolving Facebook usage as well as advertising insights. How Advertisers Are Using Facebook Ads [Infographic].

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options. How to set yourself up for success with Facebook advertising.

9 Key Video Advertising Tips from Facebook

Social Media Today

Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns

New Social Media Advertising Opportunities Outside of Facebook

Ignite Social Media

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. However, it’s critical for marketers to explore new social media advertising opportunities to reach new audiences and diversify their paid media mix.

25 Fascinating Years of Digital Advertising [Infographic]

Social Media Today

Digital advertising has evolved a lot since its beginnings in the 90s. Here's a look at some of the key milestones on the digital advertising shift

A Brief History of Advertising on LinkedIn [Infographic]

Social Media Today

LinkedIn has released a new infographic to mark 14 years of LinkedIn ads

How to Get Your Facebook Ad Approved: Facebook Advertising Policies 101

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it's time you educate and empower yourself to better understand the Facebook advertising policies. Guidelines for lead advertising.

How Advertisers Are Using Facebook Ads [Infographic]

Mindjumpers

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. Interestingly, only 34% of advertises are putting high importance on gender as a targeting option.

What Does $1 in Facebook Advertising Generate for a Business?

Social Media Today

Should you spend money on Facebook trying to get Likes or website visits? A look at what your Facebook ad spend can actually achieve for your business

Thinking vs Feeling: The Psychology of Advertising [Infographic]

Social Media Today

With so many advertising and promotional messages being pushed before us every day, how can marketers cut through the clutter

7 Advertising Trends to Look Out for in 2018 [Infographic]

Social Media Today

What are the latest advertising trends to be aware of? Check out this infographic

The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

With over 2 million monthly advertisers , more businesses are realizing how effective Instagram advertising can be! In our Ultimate Guide to Instagram Advertising , we cover everything you need to create, launch, and measure the success of your first Instagram ad campaign! Check it out below: Table of Contents: Why Your Business Should Advertise on Instagram. How to Measure the Success of Your Instagram Advertising. Why You Should Advertise on Instagram .

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option

Social Media Today

Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs

How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

If you are a consultant, work for an agency or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may run into the need for sharing a Facebook advertising audience or pixel. Because I know how some advertisers are.

Fix Your Subpar Paid Advertising

Cortex

Or: Content Intelligence Tech Computer Vision Machine Learning

How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. greyweed / Creative Commons BY.

4 Examples of B2B Native Advertising

Oktopost

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? Native Advertising via Content Recommendation.

14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan

Harp Interactive

Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy.

How to Find Profitable Targets in Facebook Advertising for B2B Marketers

agora pulse

While other advertising platforms focus on keywords and whether a customer is actually seeking something out, Facebook targets people based on their overall persona. Facebook Advertising Social Media For Agencies Social Media Marketing

A Small Business Guide to Advertising on Instagram [Infographic]

Social Media Today

Are you looking to add Instagram ads into your social media marketing mix in 2019? Check out this infographic

How AI is Helping to Reduce Waste in Digital Advertising

Social Media Today

With reports showing that the majority of money spent on digital advertising goes to waste, new machine-lead systems are working to reduce the gap