Buffer Social

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? Here, you decide your advertising objective. Enter: TikTok ads. Is it worth it?

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Jon Loomer

SEPTEMBER 16, 2024

An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. I would love to see experiments for advertising that would benefit most from this. Advertisers have been screaming about them for over a year now. Should You Use This?

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Social Media Today

MARCH 16, 2025

Users will be able to hide ads from chosen advertisers for one year at a time.

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Jon Loomer

FEBRUARY 12, 2024

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Webbiquity SMM

AUGUST 26, 2024

The Transformation of Social Media Advertising Social media advertising has come a long way from the days of generic banner ads and broadly targeted campaigns. Advertisers can now tap into this vast well of data to craft messages that resonate on a deeply personal level. The result?

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Jon Loomer

JANUARY 17, 2024

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Jon Loomer

APRIL 28, 2024

Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. The post Weekly Cornerstone Advertising Tips appeared first on Jon Loomer Digital. I’ve long thought about how I could better organize and surface some of my more popular and important content.

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Social Media Today

JULY 13, 2024

Elon Musk is aiming pursue groups that recommend against advertising on X.

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Jon Loomer

FEBRUARY 5, 2024

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Over or under reporting.

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Jon Loomer

JANUARY 29, 2024

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. Anything you’d add?

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Jon Loomer

SEPTEMBER 4, 2024

I often talk about not overcomplicating your advertising. Meta advertising is simpler than it used to be. The post Advertising is Simpler, Not Easier appeared first on Jon Loomer Digital. Things like: Copy Creative Your offer The landing page Attribution Get that stuff right.

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Jon Loomer

SEPTEMBER 25, 2023

I’ve used custom events for years now, and it’s always felt like a secret underworld of Meta advertising. It’s as if custom events are seen as being too complicated to even bother, if advertisers know about them at all. But the advantages are undeniable. Custom Events. Custom Conversions are NOT Custom Events.

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Jon Loomer

SEPTEMBER 8, 2024

This is the most overlooked mistake that advertisers make… It’s not picking the wrong performance goal. Some advertisers are convinced that their results are amazing because they refuse to dig deeper. This is the nuance that experienced advertisers understand. Sometimes advertisers abandon campaigns that are working.

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Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Jon Loomer

SEPTEMBER 26, 2024

When it comes to Meta advertising, there are shades of truth. Don’t listen to advertisers who attempt to make definitive claims about their experience. Tomorrow, we’ll discuss the historic quote, “I advertise, therefor I am.” Let me explain… Definitive vs. Experience Start with what is definitive.

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Jon Loomer

JANUARY 16, 2024

There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital. Have you found that an unorthodox approach is more effective? There are exceptions to rules.

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Jon Loomer

SEPTEMBER 23, 2024

Conversions are the centerpiece of any effective Meta advertising strategy. The Meta pixel is a snippet of code that is unique to the advertiser who controls it. Standard events are predefined actions that any advertiser can track. The post Conversions for Meta Advertising Checklist appeared first on Jon Loomer Digital.

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Social Media Today

MARCH 6, 2025

Some new measures to meet updated Singapore advertising requirements.

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Jon Loomer

JANUARY 27, 2025

One of my biggest pet peeves is when advertisers share amazing conversion results while omitting important context. This is typically done to impress current clients, prospective clients, or other advertisers. It’s possible that the results are just as impressive as the advertiser claims.

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Social Media Today

NOVEMBER 29, 2023

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

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Social Media Today

DECEMBER 1, 2023

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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Jon Loomer

MARCH 10, 2025

One of the challenges Meta advertisers face is determining whether the results they see in Ads Manager are real. While it’s important that the results are complete, there’s another issue that advertisers battle: Is this reflection of performance inflated? The inflation problem is one that advertisers often willfully ignore.

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Jon Loomer

JANUARY 20, 2025

ASSETS Assets include all of the items required to run advertising: Facebook pages Ad accounts Apps Commerce accounts Instagram accounts WhatsApp accounts Catalogs Datasets (pixels and offline event sets) Custom conversions Shared audiences Note that, ideally, the company’s active agency is given access to the ad account as a partner.

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Jon Loomer

DECEMBER 9, 2024

These restrictions apply to advertisers using customer list custom audiences to promote the following categories: Housing Employment Financial Products and Services (including Credit) In other words, all of the Special Ad Categories other than Politics, Elections, and Social Issues. They will follow Meta’s advertising policies.

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List Advertising Guidelines Yahoo 173

Jon Loomer

OCTOBER 23, 2024

It’s reasonable to say that my prior advertising strategy could have been boiled down to targeting. Even before we had Advantage+ Shopping Campaigns and Advantage+ Audience , some advertisers swore by using original audiences to “ go broad ” (no inputs for custom audiences, lookalike audiences, or detailed targeting).

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Jon Loomer

NOVEMBER 20, 2024

Pay to remove ads and their data won’t be used for advertising But the regulators weren’t buying it. Impact to Advertisers Understand that the impact to advertisers isn’t about removing targeting inputs. Advertisers should watch this closely. How many users will sign up for less personalized ads?

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Jon Loomer

SEPTEMBER 7, 2024

Because there were far fewer advertisers then, it was CHEAP. The post What Do You Miss About Old School Facebook Advertising? It was clunky and buggy, but you knew that you were part of a small number of people who were willing to put in the work to figure out how to use it. Yeah, I miss it sometimes.

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Jon Loomer

JANUARY 6, 2025

Meta ads conversion results are central to the job of an advertiser. That could be because an advertiser is knowingly manipulating the data. Where view-through becomes especially problematic is when advertisers use remarketing strategies and highlight their elevated ROAS and inflated conversion results as evidence of their success.

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Jon Loomer

MARCH 17, 2025

Some advertisers will certainly over manage this, forcing new creative and killing what was otherwise working. Advertisers will often look at five ads and take the results at face value. This tends to be a controversial topic in advertising circles, and there are various factors to consider regarding what makes sense.

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Jon Loomer

FEBRUARY 24, 2025

The audit of a Meta advertising account includes several layers you should consider. It’s about observing how a client has structured their advertising in the past to provide context for their results. One of the reasons that advertisers create multiple ad sets is to segment the audience. Audience Fragmentation.

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Jon Loomer

NOVEMBER 11, 2024

Some advertisers will spend without seeing it. There is a problem that is frustratingly difficult, if not impossible, for advertisers to solve. I’d say that this evolution is part of what confuses advertisers. Original Audiences tend to be the fall-back for advertisers who want to retain targeting control.

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Jon Loomer

OCTOBER 24, 2024

Meta’s made several announcements about new features during Advertising Week 2024. The danger is that advertisers will turn off comments out of laziness. Turn off comments on ads? This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. New: Control comments on your ads.

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Comments Advertising Cost Feedly 152

Social Media Today

MARCH 12, 2025

More data to improve your Facebook and IG ads performance.

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Analytics Advertising Google Data 162

Social Media Strategies Summit

FEBRUARY 28, 2025

Oklahoma State University LinkedIn School page: Oklahoma State University Followers: 243,000 So far, weve focused on the organic side of LinkedIn, but the platform also has plenty to offer advertisers. Oklahoma State is clearly aware of the potential of LinkedIn ads.

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Examples LinkedIn Newsletter UGC 163

Jon Loomer

JANUARY 30, 2025

And the test begins… Meta announced they are starting a limited test of ads on Threads that includes a small number of advertisers and users. Meta didn’t provide a timeline for the full rollout of Threads monetization to more advertisers and users, only that they would learn from this test. Well, here we are.

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Jon Loomer

OCTOBER 13, 2024

Meta announced a bunch of new features at Advertising Week 2024. One of them is Image Animation. You can read about all of the announcements here.

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