article thumbnail

6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

article thumbnail

Weekly Cornerstone Advertising Tips

Jon Loomer

Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. The post Weekly Cornerstone Advertising Tips appeared first on Jon Loomer Digital. I’ve long thought about how I could better organize and surface some of my more popular and important content.

article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

article thumbnail

New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

article thumbnail

What is Behavioral Advertising?

Jon Loomer

I have not seen a definition of “behavioral advertising” from regulators. That said, most advertisers misunderstand why this matters and what is at stake. Meta, they say, will just prevent advertisers from providing targeting inputs in those countries and utilize broad targeting. But, what does that actually mean?

article thumbnail

5 Most Common Attribution Mistakes Advertisers Make

Jon Loomer

Attribution may be the single most important element of advertising. It not only helps advertisers see what works and what doesn’t by assigning conversion credit to ads, but it impacts optimization and targeting. Get this wrong, and your mistakes spill down through every step of your advertising. Over or under reporting.

article thumbnail

How Multi-Advertiser Ads Work

Jon Loomer

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.