Tips for Social Media Advertising this Holiday Season

Ignite Social Media

This past year many marketers struggled with their social media advertising efforts. 5 Social Media Advertising Tips Heading into the Holidays. The holiday season is known for driving up advertising costs across social media, but after December 25 th , we typically see these nosedive.

Is Facebook advertising worth it?

Sherrilynne Starkie

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing. Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google.

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TikTok Launches Marketing Partner Program for Advertisers

Social Media Today

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform

Resources for social media advertising & paid social

Sprout Social

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising.

Facebook advertising facts

Sherrilynne Starkie

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising. Marketplace Ads - There are four distinct types of marketplace advertisements. Using any of the advertising vehicles will expand reach exponentially.

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

Social Media Today

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers

Is Content Marketing Advertising?

Social Media Today

It seems like a simple question to answer, right? But the answer boils down to who you ask, and how you define content marketing

Snapchat Marketing & Advertising Demystified

Saying It Social

What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media

A Quick Guide to Social Media Advertising

Later

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! In our quick guide to social media advertising, we’re delving into the different types of ads you can use to grow your business, how to set clear objectives, and tips to create content that converts with your target audience! Understanding Different Types of Social Media Advertising. Social Media Advertising Step #1: Choose Your Campaign Goal.

Reddit Launches New, 12-Week Online Advertising School Program

Social Media Today

Reddit has launched a new, free advertising course which students can undertake online, covering a range of key elements

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Facebook Advertising 101: Top 5 Things You Must Know Before Getting Started

Pam Moore

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. Facebook advertising requires both art and science.

Reddit Launches Ad Inventory Types to Give Advertisers More Control Over Their Campaigns

Social Media Today

Reddit's looking to give advertisers more control by adding new tiers of ad types which focus on providing varying levels of brand safety

Reddit 154

Is Native Advertising “The Only Online Advertising”?

Small Business Mavericks

Native advertising is the only online advertising — wait. What Is Native Advertising? I haven’t done a survey, but I’ll bet that if you asked a hundred digital marketers what native advertising is you’d get some different definitions. They would all agree, however, that native advertising fits the context it is viewed in. Will native advertising be the only advertising in the future?

How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience.

Social Advertising Copy: Epic 55 Point Guide for Better ROi

Sociallyin Insider Blog

Advertising copy. Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingWhat makes it so important? And more importantly, why is it so important that we get it right?

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Social Media Advertising Tips for Life Coaches

The Realtime Report

Social Media Advertising Tips. From organic posts to advertising with social media, you can use digital marketing to build your business today. Don’t Be Afraid to Invest in Advertising with Social Media. for Life Coaches. Are you a life coach struggling to find your audience?

The Ideal Naming Convention for Facebook Advertising Campaigns

Jon Loomer

The best advertisers are organized. And they can easily and efficiently uncover little hidden gems about their advertising to isolate what works and what doesn’t. The secret to being an efficient Facebook advertiser is found within your naming convention… Click To Tweet.

Facebook Outlines Key Challenges and Plans for Improving Advertising Verification

Social Media Today

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification

Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. That’s why we put together this primer on how social media advertising works, breaking down step-by-step what you need for a winning campaign. How does advertising on social media work?

Facebook Advertising Policies in a Nutshell – Get Your Ad Approved

Pam Moore

You know Facebook advertising is the perfect platform to help get the word out and reach your target audiences. ” Instead, it’s time you educate and empower yourself to better understand the Facebook advertising policies. However, the truth is that as a marketer or business owner it is up to you understand the Facebook advertising policies and guidelines. Walk-through of the key highlights of the Facebook advertising policies.

Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

Social Media Today

Facebook has announced some handy new promotional options for the holidays, including new custom audiences and product tags in Instagram ads

15 New Facebook Advertising Statistics

Convince & Convert

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. » Social Media Research exacttarget facebook Facebook advertising facebook in UK Mobile mobile advertising social media advertising social media research

Social Advertising Copy: Epic 55 Point Guide for Better ROi

Sociallyin Insider Blog

Advertising copy. Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingWhat makes it so important? And more importantly, why is it so important that we get it right?

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5 Tips for Social Media Advertising During the Election Season

Ignite Social Media

When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. For example, if you are running an advertisement for office supplies, market to office admins and receptionists who are likely to purchase the products rather than anyone in the working population.

How to Share a Facebook Advertising Audience or Pixel

Jon Loomer

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience.

Facebook Advertising: 5 Things You Must do Before Spending 1 Dollar

Pam Moore

When done right, Facebook advertising can be one of the best paid media options available to businesses of all sizes today. Facebook advertising is a marketing tactic every marketer is talking about it, but very few actually know how to drive real business results. ” Then, the next question I hear is…”why doesn't Facebook advertising work for me and my business… I have tried it numerous times and finally just gave up.”

5 Facebook Advertising Mistakes That Are Destroying Your Campaigns

agora pulse

Advertising on Facebook is getting more complicated. So when you start out with Facebook ads — often because of lack of guidance by Facebook itself — you can end up making advertising mistakes that cost you both time and money. Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. The first advertising mistake is having no strategy. It is far less stable than Google advertising.

LinkedIn Publishes New Guide on Objective-Based Advertising

Social Media Today

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

Snapchat Launches New 'Snap Focus' Advertising Education Courses

Social Media Today

Snapchat has launched a new set of education courses to help marketers get the most out of its various ad options

Facebook Automated Ads Help Small Businesses Meet Social Advertising Goals

Social Media Today

Facebook has announced its new plan to help small businesses meet their Facebook and Instagram advertising goals: Facebook Automated Ads

Facebook Advertising 101: Why, When and How to Use Boosted Post Ads

Pam Moore

Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? The truth is that although the Facebook boosted post advertising option is very easy to use and may often seem easier than other Facebook advertising options, there are clear scenarios where it may be worth your time to consider the alternative options. Key differentiators for how the Facebook boosted post differentiates from other Facebook advertising options.

Get Expert Answers to These Facebook Advertising FAQs

agora pulse

But until you’re consistently seeing a clear ROI on your ads, how do you know if you’re doing Facebook advertising right? Whether you’re a Facebook Ads rookie or seasoned pro, you’ll enjoy hearing Amanda offering insights that will help you take your Facebook advertising to the next level. So, don’t overwhelm yourself when it comes to doing Facebook advertising for your business. Facebook Advertising

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3 Social Media Advertising Spending Trends to Consider in 2019

Ignite Social Media

Whether you are still finalizing your social media strategy or hitting the ground running with execution this year, we’ve compiled the following few social media ad spending trends to help guide and inform your social advertising spending in 2019. Maintaining the same media budget for social year-over-year may not be realistic given the nature of the industry and the predicted increases in social advertising spend this year. Need Social Advertising Help?

Snapchat Announces New Shopify Ads Integration, Expanding Advertising Opportunities

Social Media Today

has announced a new advertising partnership with Shopify which will enable small businesses to purchase ads on Snapchat Snap Inc.

Instagram Will Enable New Advertisers to Create Ads Without Linking to a Facebook Page

Social Media Today

Instagram is giving new advertisers in some regions the option to create Instagram ads without having to link to Facebook Ads Manager

Google Expands Audio Advertising Options to Help Brands Tap Into Increased Audio Engagement

Social Media Today

Google is adding a range of new audio ad options as more consumers turn to podcasts, digital radio and other streaming options

Facebook Announces 'Facebook Showcase' Premium Video Advertising Option

Social Media Today

Facebook has announced a new program which will enable advertisers to maximize their reach through popular Facebook Watch programs

Facebook Closes Loophole Which Enabled Political Activist Groups to Advertise as News Sites

Social Media Today

Facebook is making a change to its political ad rules to stop activists using the news exemption to promote their messaging

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3 Advertising Campaigns You Need to Be Running on Facebook

agora pulse

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform. The three advertising campaigns you need to run target each of these audience temperatures and move people from one stage to the next.

Google Will Now Require All Advertisers to Confirm Their Identity Under Expansion of Verification Program

Social Media Today

Google is expanding its political ad transparency requirements to all advertisers, providing more insight into its ad listings

Civil Rights Groups Call on Advertisers to Pause Facebook Ad Spend in July

Social Media Today

Civil rights groups have called on advertisers to stop their Facebook ad spend in July in protest against the company's inaction over racist and divisive content

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Reddit Updates Political Ad Policy. Launches Transparency Subreddit Listing Political Advertisers

Social Media Today

Reddit is moving to clarify its political advertising policies ahead of the 2020 US Presidential election

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4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements