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6 Targeting Mistakes Advertisers Make

Jon Loomer

Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. It’s a step that’s often missed by beginner advertisers. Nonexistent or incomplete use of exclusions.

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Common Advertising Mistakes Related to Placement Selection

Jon Loomer

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Common Ad Set Optimization Mistakes Advertisers Make

Jon Loomer

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. Anything you’d add?

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What is Behavioral Advertising?

Jon Loomer

I have not seen a definition of “behavioral advertising” from regulators. That said, most advertisers misunderstand why this matters and what is at stake. Meta, they say, will just prevent advertisers from providing targeting inputs in those countries and utilize broad targeting. But, what does that actually mean?

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Appreciate Nuance in Meta Advertising

Jon Loomer

There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital. Have you found that an unorthodox approach is more effective? There are exceptions to rules.

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.