Jon Loomer

JULY 5, 2023

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps. When should you use this?

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Jon Loomer

MAY 17, 2023

This is about the importance of ethics and Meta advertising. There are advertising guidelines that you are expected to follow. Don’t Bend the Rules Some advertisers know the rules so that they can bend them. The post Be Ethical to a Fault for Meta Advertising Longevity appeared first on Jon Loomer Digital.

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Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Be an informed advertiser who uses metrics constructively. The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital. Be careful. Simplify the key metrics that are most important. Let me know in the comments below!

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Metrics CPM Advertising CPC 154

Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. You Set up Dayparting Some advertisers want their ads to only run on certain days or at certain times. Far too often, advertisers try to outsmart the algorithm. The post Why Won’t Meta Spend My Advertising Budget?

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Jon Loomer

MAY 21, 2023

When it comes to Meta advertising, less is more. But even in the cases of big budgets, there are examples of advertisers who are hurting their results by trying to do too much. The post Keep Meta Advertising Simple for Optimal Success appeared first on Jon Loomer Digital. Keep it simple. Yes, there are exceptions.

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Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

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Jon Loomer

AUGUST 11, 2023

Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. If it’s easier for every advertiser, what makes your ad stand out? The post Do We Even Need Advertisers Anymore?

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Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Jon Loomer

MARCH 25, 2021

If you’re like most Facebook advertisers, you have lots of questions related to iOS 14 and the related changes impacting Facebook ads. What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? Facebook Advertising Audiences and iOS 14. The margin for error is small.

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Audiense

SEPTEMBER 18, 2023

Interact Works is a digital marketing agency that specializes in offering programmatic advertising services. To create campaigns that deliver excellent results to their clients, they target specific audiences with ads that contain relevant content.

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Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. This will impact virtually every aspect of our advertising, in some ways that aren’t yet clear. But one of the most important: Negatively impacting Facebook advertising audiences. Waste is an advertiser’s biggest enemy.

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Ignite Social Media

OCTOBER 20, 2021

households utilizing Nextdoor, “the neighborhood network” advertising services might be an ideal investment for your brand. Additionally in 2017, three years after launching, advertising capabilities were added to the platform and provided businesses a new way to reach local customers. With nearly 1 in 3 U.S. About Nextdoor.

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Jon Loomer

APRIL 20, 2022

So, how accurate are the interests that Facebook advertisers can use to target you? These are the interests that advertisers can use to target you. Admittedly, some of the interests advertisers can use to target me are pretty darn accurate. Online Advertising. This is something that all Facebook users can check.

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Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Here’s my prompt: I am a Facebook advertiser. Be clear about what you need and why.

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Social Media Today

JULY 11, 2022

With an ear on the ground, we're watching the advertising industry navigate the uncertainty of a cookieless future, keep up with the non-existent metaverse, and jump on growing media channels.

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Forbes Social Media

AUGUST 8, 2023

New features on X, the platform formerly known as Twitter, will look to bring advertisers back following months of declining ad revenue.

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The Social Media Hat

SEPTEMBER 4, 2022

The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat. Get the right message to the right client at the right time.

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Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Here is the list of advertising restrictions that are allowed on Facebook and/or Instagram only after you’ve met Facebook requirements.

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Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been. That may seem insane.

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Social Media Today

SEPTEMBER 4, 2020

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.

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Forbes Social Media

AUGUST 3, 2023

Former employees of The Knot accused the wedding giant of defrauding investors and advertisers to land a $1 billion sale. Forbes found some troubling practices remain.

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Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Now that Apple has launched iOS 14.5 So, what’s happening now? Book a One-on-One with Me.

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Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

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Jon Loomer

SEPTEMBER 15, 2020

If you are a consultant, work for an agency, or ever need to advertise for others — or are a company working with someone who manages your Facebook ads — you may need to share a Facebook pixel or advertising audience. The post How to Share a Facebook Advertising Audience or Pixel appeared first on Jon Loomer Digital.

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Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. These events can be adjusted in Events Manager.

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Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. 5 Social Media Advertising Tips Heading into the Holidays. The holiday season is known for driving up advertising costs across social media, but after December 25 th , we typically see these nosedive. Expect to pay more in Q4.

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Sherrilynne Starkie

AUGUST 28, 2012

Facebook is one of the largest media companies on the planet and has developed three sales channels to serve advertisers: Direct sales – Here they take a key account management approach to working with large global brands. Inside sales – This team serves clients who spend in the $100k to $1m range on Facebook advertising.

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Social Media Today

JANUARY 24, 2022

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.

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Sprout Social

NOVEMBER 25, 2020

In a pay-to-play game, social media advertising is a must for brands. Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. In this resource, you’ll find all our essential guides to paid social advertising. Instagram advertising strategy.

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Social Media Advertising Resources Instagram 137

Sherrilynne Starkie

AUGUST 19, 2013

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained. Marketing Social Media banner ads Marketing and Advertising native advertising' Related articles.

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Jon Loomer

DECEMBER 14, 2022

I had it tell me a joke about Facebook advertisers. Let’s ask for Facebook advertisers’ biggest challenges. The post The Potential Impact of ChatGPT on the Future of Marketing and Advertising appeared first on Jon Loomer Digital. This is impressive! I won’t use it, though, I promise. Yeah, not funny.

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Jon Loomer

SEPTEMBER 22, 2020

The best advertisers are organized. And they can easily and efficiently uncover little hidden gems about their advertising to isolate what works and what doesn’t. The purpose of this post is to help you understand the qualifiers that need to exist within your naming convention so that you can become a more efficient advertiser.

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Social Media Today

DECEMBER 22, 2020

Facebook's launched a revamped Help Center at a time where more advertisers are voicing their concerns with the platform's ad systems.

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Social Media Today

APRIL 21, 2021

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

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The Realtime Report

NOVEMBER 30, 2022

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget . If you pay attention to social media at all, you know that change is the name of the game, and nowhere is this more apparent than in social advertising. It’s easy to feel outmatched, particularly if social advertising isn’t your full-time job.

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Social Media Today

MARCH 4, 2021

Snapchat has announced a new partnership with Gannett that will see Gannett promote Snap ads to its network of SMB advertisers.

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