Jon Loomer

APRIL 28, 2024

Get Cornerstone advertising tips delivered to your inbox… I’ve created something new to help start your week off right. The post Weekly Cornerstone Advertising Tips appeared first on Jon Loomer Digital. I’ve long thought about how I could better organize and surface some of my more popular and important content.

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Jon Loomer

NOVEMBER 8, 2023

I have not seen a definition of “behavioral advertising” from regulators. That said, most advertisers misunderstand why this matters and what is at stake. Meta, they say, will just prevent advertisers from providing targeting inputs in those countries and utilize broad targeting. But, what does that actually mean?

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Jon Loomer

JANUARY 17, 2024

Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? Some advertisers, consultants, and agencies are failing to evolve. Are ad agencies no longer needed? Anyone can do it!”

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Jon Loomer

JULY 10, 2023

I’ve been asked so many times about what Multi-Advertiser Ads are and whether we should turn them on. Here’s how multi-advertiser ads work… If a potential shopper engages with an ad, a multi-advertiser carousel may appear below it. If someone engages with that ad, the multi-advertiser carousel appears below it.

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Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Today’s post continues a theme of common advertising mistakes. Over the years, Meta has gone out of its way to make manually adjusting placements more difficult, encouraging advertisers to use Advantage+ Placements. Both apply to mistakes related to placement selection.

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Jon Loomer

JANUARY 16, 2024

There are few universal truths in advertising or in life. If you appreciate nuance in advertising, keep following my videos. The post Appreciate Nuance in Meta Advertising appeared first on Jon Loomer Digital. Have you found that an unorthodox approach is more effective? There are exceptions to rules.

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Jon Loomer

JANUARY 29, 2024

And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. There are two common mistakes that I see advertisers make related to ad set optimization… 1. But beyond that, the objective isn’t as powerful as many advertisers think. Anything you’d add?

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Jon Loomer

MARCH 1, 2024

This is where so many newer advertisers struggle. But that’s not how true confidence in advertising — or anything — is found. Prioritize a basic understanding of how these things work and how we can apply them to our advertising. Worry less about how others might use it and focus more on how it can help you.

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Jon Loomer

AUGUST 9, 2023

Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. When Meta unveiled “Advantage” in 2022, most advertisers didn’t fully appreciate what we were in for.

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Jon Loomer

MAY 16, 2023

You’ve been advertising for years. Let me explain… Things Change It’s important to remember that Meta advertising today looks nothing like it did five or 10 years ago. The post Update Your Meta Advertising Assumptions appeared first on Jon Loomer Digital. But don’t forget to update your assumptions.

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Jon Loomer

SEPTEMBER 7, 2024

Because there were far fewer advertisers then, it was CHEAP. The post What Do You Miss About Old School Facebook Advertising? It was clunky and buggy, but you knew that you were part of a small number of people who were willing to put in the work to figure out how to use it. Yeah, I miss it sometimes.

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Jon Loomer

MAY 8, 2023

” The advertiser who embraces experimentation doesn’t ask, “Should I use Standard Enhancements?” If you’re a curious advertiser, you want to know how everything works. They Embrace Some Failure The typical advertiser is afraid to try something new or unproven because they don’t want to waste money.

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Jon Loomer

JANUARY 8, 2024

What does this development mean for Meta advertisers? But I decided to immerse myself in as much of this cookie news as possible to help understand — both for my advertising efforts and yours — whether this is something to worry about. These cookies are important for advertisers and publishers, after all.

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Jon Loomer

MAY 15, 2023

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Jon Loomer

MAY 17, 2023

This is about the importance of ethics and Meta advertising. There are advertising guidelines that you are expected to follow. Don’t Bend the Rules Some advertisers know the rules so that they can bend them. The post Be Ethical to a Fault for Meta Advertising Longevity appeared first on Jon Loomer Digital.

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Jon Loomer

MARCH 27, 2023

Your Audience is Too Small This one’s rather logical, but some advertisers still miss it. You Set up Dayparting Some advertisers want their ads to only run on certain days or at certain times. Far too often, advertisers try to outsmart the algorithm. The post Why Won’t Meta Spend My Advertising Budget?

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Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Be an informed advertiser who uses metrics constructively. The post Effective Meta Advertising: Key Metrics Simplified appeared first on Jon Loomer Digital. Be careful. Simplify the key metrics that are most important. Let me know in the comments below!

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Jon Loomer

JULY 5, 2023

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Only the most advanced and adventurous advertisers should bother with Bid Caps. When should you use this?

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Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? They allow advertisers to target only those people who are most likely to be interested and to find value in the offer. It’s a powerful approach that has revolutionized advertising. As a result, more traditional advertising media are failing.

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Social Media Today

JULY 13, 2024

Elon Musk is aiming pursue groups that recommend against advertising on X.

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Jon Loomer

SEPTEMBER 5, 2023

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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Jon Loomer

MARCH 1, 2023

If you’re an experienced Meta advertiser, you probably know full well that Audience Network is a problematic placement. In this post, we’ll explore the issues with the Audience Network placement and provide some clarity around when Meta advertisers should and shouldn’t use it. What is Audience Network?

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Social Media Today

NOVEMBER 29, 2023

X’s owner apologized for antisemitic posts but bristled over advertisers' response, during an interview on stage at the New York Times DealBook Summit.

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Jon Loomer

APRIL 20, 2022

So, how accurate are the interests that Facebook advertisers can use to target you? These are the interests that advertisers can use to target you. Admittedly, some of the interests advertisers can use to target me are pretty darn accurate. Online Advertising. This is something that all Facebook users can check.

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Jon Loomer

JULY 17, 2023

The person watching the video also needs to convert on your advertising objective within 24 hours. If it doesn’t, it is bound to create confusion among advertisers who are trying to determine the impact of their video ads. Availability Engaged-View Attribution started rolling out to Meta advertisers in June of 2023.

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Social Media Today

JULY 13, 2024

Elon Musk is aiming to pursue groups that recommend against advertising on X.

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Jon Loomer

JANUARY 30, 2023

For example, I wanted to answer the simple question of how Facebook advertisers can leverage ChatGPT and AI. And then it occurred to me: What better way to learn the best ways to use ChatGPT as a Facebook advertiser than to ask ChatGPT? Here’s my prompt: I am a Facebook advertiser. Be clear about what you need and why.

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The Social Media Hat

SEPTEMBER 4, 2022

The post How To Use AI-Based Programmatic Advertising To Promote Virtual Events appeared first on The Social Media Hat. Get the right message to the right client at the right time.

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Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. This will show you how sophisticated the client and their prior advertising staff have been. That may seem insane.

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Social Media Today

DECEMBER 1, 2023

Elon has made his stance on advertisers clear - but will that lead to the end of the platform as we know it?

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Social Media Today

JULY 11, 2022

With an ear on the ground, we're watching the advertising industry navigate the uncertainty of a cookieless future, keep up with the non-existent metaverse, and jump on growing media channels.

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Social Media Today

OCTOBER 13, 2024

Expanded targeting options for your Reddit ads.

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Social Media Today

SEPTEMBER 4, 2020

The "TikTok For Business Marketing Partner Program" just launched as TikTok's latest push to expand upon its advertising opportunities for marketers on the platform.

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Jon Loomer

MAY 12, 2021

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. This has been a popular option for brands, advertisers, and agencies lately. Have you started seeing the impact of iOS 14 on your advertising? Now that Apple has launched iOS 14.5 So, what’s happening now? Book a One-on-One with Me.

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Social Media Today

OCTOBER 13, 2024

Expanded targeting options for your Reddit ads.

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Ignite Social Media

AUGUST 23, 2021

However, there are certain things you cannot advertise on social networks. As of August 2021, here are the lists of advertising restrictions on social networks that are in place. . Here is the list of advertising restrictions that are allowed on Facebook and/or Instagram only after you’ve met Facebook requirements.

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Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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