Jon Loomer
SEPTEMBER 16, 2024
In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.
The Social Media Hat
SEPTEMBER 19, 2024
Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.
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Social Media Strategies Summit
SEPTEMBER 18, 2024
Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’
Convince & Convert
SEPTEMBER 19, 2024
Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Jon Loomer
SEPTEMBER 15, 2024
If you sell to people in multiple countries , there’s a good argument for keeping them separate. You may need to do this anyway if you have separate websites by country or you communicate differently with your audience depending on where they live. But there are other potential benefits of breaking them up. Benefits and Volume People in the US aren’t the same as people in the UK, so it’s possible that optimization can be more precise if you allow the algorithm to focus on one group, rather than
The Social Media Hat
SEPTEMBER 15, 2024
7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
SEPTEMBER 14, 2024
Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.
Jon Loomer
SEPTEMBER 17, 2024
The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.
The Social Media Hat
SEPTEMBER 18, 2024
Let's explore some of the top AI strategies that SMBs are successfully implementing right now. The post Small Business, Big Impact: Top AI Strategies You Can’t Miss appeared first on The Social Media Hat.
Social Media Today
SEPTEMBER 15, 2024
Some tips to ensure you’re maximizing your holiday marketing opportunities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
The Realtime Report
SEPTEMBER 20, 2024
The Importance of Ensuring Efficient Heating Systems As winter gets closer, the efficiency of heating systems becomes a paramount concern for homeowners and businesses alike. An efficient heating system not only ensures comfort but also contributes to massive cost savings and environmental sustainability. This article looks at the importance of ensuring efficient heating systems, highlighting their benefits and offering insights on how to achieve optimal performance.
Jon Loomer
SEPTEMBER 20, 2024
Is that email from Meta legit? If you’re an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta to try and get you to click some dangerous link and take over your account. Well, they’re getting better. While there are some red flags to look for, there’s one important step that you can take when you get one of these emails.
Ignite Social Media
SEPTEMBER 16, 2024
If you were savagely ranking your friends on MySpace in 2007 ( when Ignite was founded ), you know that the social media landscape has undergone a significant transformation. What once began as simple platforms for connecting with friends have exploded into vibrant, multifaceted ecosystems where content reigns supreme, brand interactions are the norm, and wallets open with a simple tap.
Social Media Today
SEPTEMBER 18, 2024
Som notes on the evolution of spending behaviors, and how that relates to ad approaches.
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A beginner's guide to social media automation tools and getting automation right.
The Realtime Report
SEPTEMBER 18, 2024
Developing More Reliable Methods for Keeping Your Business on Time Staying on track is difficult in business. You’re not just trying to ensure that you’re meeting deadlines, but you have to manage an entire team while doing so. One person being off-schedule or one delay somewhere in your operation can have an enormous impact on the whole. Therefore, you might think about developing some methods for keeping your business on time.
Jon Loomer
SEPTEMBER 14, 2024
A recent marketing newsletter made the claim that daily budgets are going away, and it’s getting some attention. I have a hunch that this isn’t actually the case. Let’s dig in… The Claim The claim about daily budget reads as follows: Meta is eliminating your ability to control your daily ad spend budget. Instead, budget control can only be set on a weekly basis.
Sprout Social
SEPTEMBER 17, 2024
Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?
Social Media Today
SEPTEMBER 18, 2024
SocialAI will feed you social media like responses from a wide range of AI bots.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
The Realtime Report
SEPTEMBER 16, 2024
Why Every Company Should Include a Careers Section on Their Website Showcasing company culture and values can help attract talent Having a place for job listings can simplify the application process A careers section can enhance employer branding making the company more appealing to job seekers Providing information and resources can improve the candidate experience Attracting Top Talent It’s essential for any business looking to attract talent to have a dedicated careers section on their
Jon Loomer
SEPTEMBER 16, 2024
You may see a new feature called Event Details when creating a Sales campaign with the Website conversion location. Let’s discuss it… The Feature You may see a new section for “Event Details” between Destination and Languages at the ad level. It reads: Include event details for your ad. Your ad will display a title, start or end time, and a reminder button so your audience can get reminders about the event.
The Social Media Hat
SEPTEMBER 14, 2024
Episode 26 of the AI in Marketing: Unpacked podcast, with Zontee Hou The post Mastering AI: The Future of Data-Driven Personalization in Marketing appeared first on The Social Media Hat.
Social Media Today
SEPTEMBER 17, 2024
The latest data from Pew Research underlines the role that social plays in news reach.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Sprout Social
SEPTEMBER 19, 2024
The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.
Jon Loomer
SEPTEMBER 19, 2024
Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. Here’s what you need to know… What It Is and Where to Find It Click to customize columns, and you’ll find this metric within the Performance section.
Oktopost
SEPTEMBER 17, 2024
In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.
Social Media Today
SEPTEMBER 18, 2024
Now you can add more visual context to your Threads updates.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Sprout Social
SEPTEMBER 17, 2024
In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.
Jon Loomer
SEPTEMBER 18, 2024
If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it yet. The objective and performance goal don’t seem to matter, though it may impact whether this feature is on by default (it can be turned off). Here are the details… How it Works When selecting a location, enter a city or region (like a state in the US).
Hootsuite
SEPTEMBER 16, 2024
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play.
Social Media Today
SEPTEMBER 18, 2024
SocialAI will feed you social media like responses from a wide range of AI bots.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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