Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 141

Trends Data Tips Marketing 141

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

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Instagram How To Publishing Template 132

Hootsuite

SEPTEMBER 18, 2024

How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in.

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Research Social Media HootSuite Sample 115

Oktopost

SEPTEMBER 17, 2024

In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

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B2B Influencer How To Marketing 83

Advertiser: Paycor

AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!

Data

Social Media Strategies Summit

SEPTEMBER 16, 2024

It’s hard to overstate the benefits of user-generated content ( UGC ). Per Entribe , 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you), and you can look forward to a ton of potential benefits, including: Increased brand awareness Higher engagement Lower content creation costs Fortunately, the odds

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Examples Content UGC Education 249

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.

Social Media 130

Social Media Strategy Marketing Influencer 130

Oktopost

SEPTEMBER 19, 2024

It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable.

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Organization Resources Social Media B2B 71

Social Media Today

SEPTEMBER 17, 2024

The latest data from Pew Research underlines the role that social plays in news reach.

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News Social Media Research Data 195

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

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Influencer Campaign CPM Sentiment 127

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.

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HootSuite FAQ Team Directory 119

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Social Media

Jon Loomer

SEPTEMBER 16, 2024

In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.

Travel 190

Travel Advertising Tourism Hotels 190

Social Media Today

SEPTEMBER 18, 2024

Now you can add more visual context to your Threads updates.

Video 190

Video 190

Sprout Social

SEPTEMBER 17, 2024

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 121

Retail Social Media How To UGC 121

Hootsuite

SEPTEMBER 16, 2024

How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play.

Education 106

Education Research Social Media HootSuite 106

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

SEPTEMBER 19, 2024

How can we be more confident about proving the success of our social media efforts day in and day out? We spend so much time putting together thoughtful content, managing a calendar, and creating stories that resonate. But when it comes to reporting on our performance, many of us are unsure what to report, what we’re seeing, and what to do afterward.

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B2B Social Media Marketing Metrics 62

Social Media Today

SEPTEMBER 16, 2024

YouTube continues to drive trends among younger consumers.

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YouTube Trends 189

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day manual tasks? AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy.

Social Media 105

Social Media How To Sentiment Analysis 105

Jon Loomer

SEPTEMBER 15, 2024

If you sell to people in multiple countries , there’s a good argument for keeping them separate. You may need to do this anyway if you have separate websites by country or you communicate differently with your audience depending on where they live. But there are other potential benefits of breaking them up. Benefits and Volume People in the US aren’t the same as people in the UK, so it’s possible that optimization can be more precise if you allow the algorithm to focus on one group, rather than

Groups 174

Groups Groups Conversation Questions 174

Advertiser: Paycor

Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!

Survey

Oktopost

SEPTEMBER 19, 2024

Every marketing activity today, from conferences to a Google Adwords campaign, is measurable and quantifiable. Yet, most marketing leaders struggle to evaluate the channels’ effectiveness regarding social media. How much revenue has been generated from your LinkedIn posts last month? Have any of your Instagram reels brought in new customers? 83% of marketers say that social media ROI is difficult to measure.

Data 62

Data Social Media B2B Analytics 62

Social Media Today

SEPTEMBER 15, 2024

Some tips to ensure you’re maximizing your holiday marketing opportunities.

Publishing 186

Publishing Marketing Tips 186

Sprout Social

SEPTEMBER 16, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Back-to-school season is in the air.

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Report Class Sentiment Apple 100

Jon Loomer

SEPTEMBER 17, 2024

The strategy of “seasoning the pixel” goes back several years. But, does it have any validity? How it Works The argument behind the need to season the pixel often goes like this… You have a new pixel and Meta doesn’t have historical data on your website visitors. Without that data, it can’t properly optimize. So instead of optimizing for conversions, you should optimize for link clicks or landing page views or something further up the funnel.

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Reputation Data Conversation Feed 167

Advertiser: Paycor

Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.

Review

The Social Media Hat

SEPTEMBER 15, 2024

7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.

Small Business 164

Small Business Social Media Marketing 164

Social Media Today

SEPTEMBER 19, 2024

The end of an era at the company.

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List Company 180

Buffer Social

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

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LinkedIn Engagement Analytics Overview 134

Jon Loomer

SEPTEMBER 20, 2024

Is that email from Meta legit? If you’re an advertiser or manage a Facebook page, you know all about these scams. They pose as Meta to try and get you to click some dangerous link and take over your account. Well, they’re getting better. While there are some red flags to look for, there’s one important step that you can take when you get one of these emails.

Advertising 166

Advertising Facebook Marketing 166

Advertiser: Paycor

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

Company

The Social Media Hat

SEPTEMBER 19, 2024

Episode 27 of the AI in Marketing: Unpacked podcast, with Mike Allton The post AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing appeared first on The Social Media Hat.

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Hosting Content Marketing Social Media 155

Social Media Today

SEPTEMBER 18, 2024

Som notes on the evolution of spending behaviors, and how that relates to ad approaches.

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Social Media Strategies Summit

SEPTEMBER 18, 2024

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’

Video 130

Video Trends Instagram Platform 130

Jon Loomer

SEPTEMBER 18, 2024

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it yet. The objective and performance goal don’t seem to matter, though it may impact whether this feature is on by default (it can be turned off). Here are the details… How it Works When selecting a location, enter a city or region (like a state in the US).

Travel 158

Travel Tourism Features Industry 158

Advertiser: Paycor

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

List