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Pinterest Provides Tips for Travel Brands Amid Early Signs of Travel Recovery

Social Media Today

Pinterest has shared a new set of tips for travel marketers looking for opportunities amid the COVID-19 pandemic.

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Location Expansion: Meta Advertising to Reach Travelers

Jon Loomer

An update may help, at least when creating advertising to reach travelers. If you wanted to isolate only the people living in or traveling in a location, you could. If you wanted to avoid locals and only focus on people traveling, you couldn’t. If they’re traveling, they likely already have their hotel booked.

Travel 190
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New Study Shows 98% of UK Travelers Can’t Fully Unplug on Holiday

Bill Hartzer

Nearly All Brits Struggle to Unplug on Holiday, New Survey Finds New research from travel insurance provider InsureandGo reveals that nearly every British holidaymaker finds it difficult to put down their phoneeven while trying to relax. A quarter of respondents said they couldnt go more than two hours without checking their phone.

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Big Update to Target Travelers

Jon Loomer

If you want to target travelers, help is on the way… A new feature is rolling out that can help, though not everyone has it yet. For example, targeting will not be expanded to include someone from the UK who shows intent to travel to New York City. The post Big Update to Target Travelers appeared first on Jon Loomer Digital.

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Twitter Shares New Insights into Evolving Travel Trends [Infographic]

Social Media Today

Travel is back on the cards, and Twitter users are increasingly tweeting about their plans.

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4 Reasons Meta Ads Reach People Outside of the Targeted Location

Jon Loomer

While “living in or recently in” a location was your default, you had other options: People living in this location People recently in this location People traveling in this location In other words, advertisers had more control over location. They could focus ONLY on those living in, recently in, or traveling in a location.

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Pinterest Shares New Insights into Emerging Travel Trends and Interest Ramps Up Among Pinners

Social Media Today

Pinterest has shared some new insights into its evolving travel audience, as the end of the pandemic increasingly comes into view.

Travel 218