The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing.
The Big Question: Artificial Intelligence and the PR Industry
MARCH 10, 2017
The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming.
How T-Mobile Changed The Wireless Industry For The Better
The Realtime Report
JUNE 3, 2016
How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. T-Mobile has innovated a revolutionary way of doing business within the industry.
What Alternative Facts Mean to the PR Industry
JANUARY 24, 2017
Here's how that affects the PR industry. The post What Alternative Facts Mean to the PR Industry appeared first on Spin Sucks. As part of his very first news conference, press secretary Sean Spicer presented alternative facts.
The 2016 PR Trends…How Did the PR Industry Do?
NOVEMBER 29, 2016
But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? It's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. So I’ve been thinking a lot about performance-based pricing or taking a cue from the music industry.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Is my industry viewed as high-risk or “safe” for investors?
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.
2012 Social Media Marketing Industry Report
APRIL 4, 2012
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner.
Be the First to Create an Industry Disruption
APRIL 12, 2016
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar. The post Be the First to Create an Industry Disruption appeared first on Spin Sucks.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. A few weeks ago I was in a meeting with a prospective client.
How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. If we all begin to think like business owners, the perception of our industry will change.
How Social Media is Changing the Education Industry [infographic]
APRIL 11, 2011
And now, we also begin to see how the education industry is joining the game. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion.
Trust Me I’m Lying: How One Person is Hurting an Entire Industry
JULY 23, 2012
” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head.
Top 11 Instagram Accounts Leading Their Industries
MARCH 23, 2017
One of the most fascinating things about Instagram is that the cream always rises to… Read More.
Beam Me Up, Scotty! How the Hologram Will Change the PR Industry
APRIL 21, 2016
How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing?
What “Industry Presence” is — and Why It Matters to Online Visibility
APRIL 26, 2016
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.
5 Proven Instagram Hashtag Strategies from the Airline Industry
AUGUST 30, 2016
Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram.
Why the advertising industry needs radical change
APRIL 5, 2012
Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.”
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. I have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
It’s to change the perception of our industry. I wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. So what are we going to do about the performance-enhancing “drugs in our industry?
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. industry association.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”?
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world.
Become an Advocate (Not Just a Leader) in Your Industry
FEBRUARY 12, 2015
To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men..
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Why should you bother creating your own hashtag campaign ?
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy.
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry.
The Pageview Industrial Complex
JUNE 11, 2013
If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? marketing industry. Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something.
Industry Spam Rings Plague Google Local, Cause Problems
JULY 30, 2014
Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. The industries involved in the industry spam rings are: HVAC (Heating and Air Conditioning).
Can Your Customers Find Your B2B Industrial Company Online?
PWB Marketing Blog
AUGUST 17, 2011
We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook. How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? Quick, type in your company name in Google.
Four Things You Can Learn from a PR Industry Election
OCTOBER 26, 2016
The post Four Things You Can Learn from a PR Industry Election appeared first on Spin Sucks. Whether you’re a voter or a spectator, an election can be quite an eye opener from a basic relationship-building perspective.
Twitter & Industry Experts Share Advice on Social Customer Care
JUNE 22, 2016
This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City.