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The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks. 12 Days of Christmas Communication 12 days of christmas PESO model PR industry perception PR metrics slack community spin doctors techcrunch

The Big Question: Artificial Intelligence and the PR Industry

Spin Sucks

The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming. Related Stories The Big Question: Is Thought Leadership Dead? The Big Question: What is the Worst PR Advice You’ve Ever Received?

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing. The PR Industry Gets a C-. The industry has a long, long way to come. By Gini Dietrich. Very good.

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What Alternative Facts Mean to the PR Industry

Spin Sucks

Here's how that affects the PR industry. The post What Alternative Facts Mean to the PR Industry appeared first on Spin Sucks. As part of his very first news conference, press secretary Sean Spicer presented alternative facts. Related Stories The Brave New World of Crisis Communications Seven Ways to Launch a Product Without a News Release Cleopatra: The PESO Model Pharaoh.

How T-Mobile Changed The Wireless Industry For The Better

The Realtime Report

How T-Mobile Changed The Wireless Industry For The Better By Jessica Oaks. T-Mobile has innovated a revolutionary way of doing business within the industry. The company’s initiatives have been widely embraced by the public at large, and these promotions have made waves throughout the industry. T-Mobile proposed another way. No two year contracts. No expiration of data.

Industry Buzz: 4 reasons why is the up and coming community platform


———— Cool Social Tools Industry InsiderStartups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps! With it’s unique approach to content sharing and collaboration, is a new one to keep an eye on. Individually,’s

Is Your Event’s Success Tied to Your Industry’s Performance?


———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot.

Performance-Based Pricing in a Billable Hours Industry

Spin Sucks

After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. It also describes how Braun is bringing new talent into a dying industry…or one he describes as changing through licensing, merchandising, and digital sales. A few weeks ago, I met a really interesting business owner.

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Changes to the Barcelona Principles Hurt the PR Industry

Spin Sucks

During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. And yet, it’s the guiding light for the industry. By Gini Dietrich. I’m not going to lie. Principle 2.

2012 Social Media Marketing Industry Report


The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.

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Be the First to Create an Industry Disruption

Spin Sucks

The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar. The post Be the First to Create an Industry Disruption appeared first on Spin Sucks. Communication Trends airbnb coaching program modern blogging masterclass spin sucks pro tesla Uber Vistage

Self-Hating PR Pros and the Change in Industry

Spin Sucks

The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. So the industry has begun to see a move toward other descriptors of what we do (social media, marketing, integrated marketing communications). Why is that?”.

The Communication Industry Has a Perception Issue

Spin Sucks

The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. But that the entire industry isn’t the problem because, well, an industry, by definition, is either a collection of businesses or the building of an idea around something or someone.

How Social Media is Changing the Education Industry [infographic]


And now, we also begin to see how the education industry is joining the game. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. Social Media change in communication education industry Facebook Infographic online wiki Penn Olson Singapore Management University (SMU) Skype Twitter

The Most Engaging Industries on Facebook and What to Learn from Them


But maybe there are in fact certain industries where we can be sure to always get an answer? According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. These top five industries are all positioned at more than a 40% response rate.

Top 11 Instagram Accounts Leading Their Industries


One of the most fascinating things about Instagram is that the cream always rises to… Read More.

Trust Me I’m Lying: How One Person is Hurting an Entire Industry

Spin Sucks

” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head. Some very disappointing news that makes me really wonder about people. ” Let’s Start from the Beginning. Really good.

Beam Me Up, Scotty! How the Hologram Will Change the PR Industry

Spin Sucks

How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing? In Star Wars IV, Princess Leia left a message for Obi Wan Kenobi via hologram. The post Beam Me Up, Scotty!

What “Industry Presence” is — and Why It Matters to Online Visibility

Webbiquity SMM

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations.

5 Proven Instagram Hashtag Strategies from the Airline Industry

Simply Measured

Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram. There is a Chinese proverb about traveling that goes, “ Don’t listen to what they say — go see. ”. What Is Working for These Brands?

Why the advertising industry needs radical change


Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.” “We all know we’re living in a period of massive, accelerating change. Time for true radicals. This post contains a slide deck.

Myths Keeping Social Media out of Regulated Industries

Adam Sherk

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. I have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc. that I hope are now well-established fundamentals. What Twitter tips would you add?

The PR Industry’s Performance-Enhancing Drugs

Spin Sucks

It’s to change the perception of our industry. I wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. So what are we going to do about the performance-enhancing “drugs&# in our industry? The PR Industry’s Performance-Enhancing Drugs originally appeared on Spin Sucks on May 23, 2011.

The Marketing Industry

Twist Image

How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. It just seems so obvious: the healthier the industry is, the better the businesses who work within it will benefit. industry association.

Will Lack of Creativity Be the Demise of the PR Industry?

Spin Sucks

Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”? Admittedly probably not the best place for a branded question, but a pizza every week for 30 years? Who doesn’t want to win that? ” But I digress. Is All Publicity Good?

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Their presence will be a disruptive force in the marketing services industry for years to come, shifting the balance of power and raising the bar for what’s possible when organizations seek marketing agency partners. Today’s guest post is written by Paul Roetzer. .

Become an Advocate (Not Just a Leader) in Your Industry


To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. And you’ll have the opportunity to set the tone for the future of your industry, which will give your business the inside track on future developments.

Gaining Respect for Yourself and the PR Industry

Spin Sucks

This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men.&#. Communication doug davidoff image men les mckeown public relations industry public relations professionals the economistAnd they didn’t check with one another before writing their perspectives.

Libya’s Media and Marketing Industries Inching Forward

Waxing UnLyrical

The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Libya’s Media and Marketing Industries Inching Forward is a post from: Waxing UnLyrical. Experiences which will surely scar them for life.

Social Media Has Changed The Fashion Industry


For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. Similar Posts: 4 Ways Social Media Has Changed The Fashion Industry. Tweet.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. To find out more about social media analytics and the hospitality industry, contact one of our experts today for a free consultation or download our case study: “ What Can Hospitality Brands learn from Airbnb?

4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report

Simply Measured

Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy. You should really download the whole thing for maximum value (it’s free!), The Takeaway: YOU ARE NOT ALONE. ” 4.

How Brands in the Pharmaceutical Industry Stack Up


However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. Given the stringent regulations in the industry, many brands have even opted out of having a presence on some social networks.

3 Trends in the Daily Deal Industry


With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in. Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. Here are 3 important trends. Rising User Acquisition Cost.

Why “The PR Industry is Dead to Me” is Overreaching

Spin Sucks

We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry. The PR Industry is Dead to Me. By Gini Dietrich. During our more than hour long conversation (!!!)

The Pageview Industrial Complex

Twist Image

If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? I cross-post it here with all the links and tags for your reading pleasure, but you can check out the original version online here: Huffington Post - The Pageview Industrial Complex. marketing industry. Eyeballs still matter. adwords.

Industry Spam Rings Plague Google Local, Cause Problems

Bill Hartzer

Google Local, now known officially as Google My Business , has to deal with what they call “industry spam rings”, which are plaguing Google’s local listings like a virus. And as a result, they’ve changed their internal policies in order to deal with these industry spam rings. To combat the industry spam rings, Google is doing several things. Lawncare.

Four Things You Can Learn from a PR Industry Election

Spin Sucks

The post Four Things You Can Learn from a PR Industry Election appeared first on Spin Sucks. Whether you’re a voter or a spectator, an election can be quite an eye opener from a basic relationship-building perspective.

Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

We often hear the objection from B2B industrial companies that “Our customers aren’t on Facebook.&# How about posting a demo of your complex industrial machinery on YouTube (and letting your sales force use it as sales piece)? B2B Internet Marketing Social Media Facebook Industrial Media SEO TwitterQuick, type in your company name in Google. But don’t stop there.

Twitter & Industry Experts Share Advice on Social Customer Care

Sprout Social

This post Twitter & Industry Experts Share Advice on Social Customer Care originally appeared on Sprout Social. Customer care is an integral component of any social media marketing strategy but many brands don’t know where to start when it comes to developing a well-rounded approach. To help tackle the growing trend, we gathered a group of seasoned experts during our recent Sprout Social Hour in New York City. 3 Social Customer Care Must-Haves. Our panelists identified three must-haves for any successful social customer care strategy. The statistics were noteworthy.