Social Media Today

FEBRUARY 18, 2025

The next stage for Elon’s ambitious AI project.

Compete 179

Compete Industry Project 179

Audiense

JUNE 11, 2024

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 197

Industry Brands Analysis 197

Webbiquity SMM

DECEMBER 10, 2024

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. Guest post by Irina Weber.

B2B 144

B2B Strategy Content Hubspot 144

Oktopost

OCTOBER 8, 2024

As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. This is where AI tools come in.

B2B 118

B2B Trends Industry Authentication 118

Convince & Convert

SEPTEMBER 19, 2024

Remember, even when you’re building products and services for businesses, you’re selling to people — these are the key decision-makers within your targeted industry and the end-users of your product. Meanwhile, B2C brands, particularly in industries such as ecommerce, are clamoring for extremely short attention spans.

B2B 140

B2B Brands Marketing Reputation 140

Oktopost

OCTOBER 20, 2024

Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 203

Company Industry Reddit Data 203

Sprout Social

SEPTEMBER 26, 2024

RivalIQ puts the median engagement rate on Instagram at 0.43% across all industries. The average engagement rate for Instagram varies depending on factors such as post type and industry. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

Engagement 119

Engagement Instagram How To Influencer 119

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are.

Analysis 109

Analysis Social Media Tools HootSuite 109

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Sharing the latest industry trends Breaking news. Industry legislation and regulations. Sharing industry trends is a cornerstone of LinkedIn content marketing for good reason. The list goes on. You totally can!

Examples 125

Examples LinkedIn Strategy Content 125

Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Is 100 likes a lot or a little? And when is the best time to post?

Research 108

Research Social Media HootSuite ROI 108

Oktopost

AUGUST 12, 2024

Actively comment on posts within your industry. Content Sharing and Engagement : Share posts, articles, and industry-related content to stay informed and participate in discussions. Networking : Build and maintain professional connections with colleagues, industry peers, and potential employers.

B2B 118

B2B LinkedIn Wiki Authentication 118

Oktopost

OCTOBER 7, 2024

Focus on credibility and thought leadership LinkedIn is designed for business-focused content, making it a hub for thought leadership and industry insights. It gives insight into how well your content performs compared to others in your industry, helping you refine your messaging and positioning.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Ignite Social Media

JANUARY 27, 2025

Navigating Challenges in a Dynamic Industry This year’s list is particularly significant. The advertising and social media industries have faced unprecedented challenges, from economic uncertainties to rapidly changing media markets and competitive talent acquisition.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Keyhole.co

FEBRUARY 5, 2025

Social listening can help you find leads, stay ahead of industry trends and competition, and drive business growth. For example, consider the “Resell industry” issue resolution; the global sportswear brand used social listening to identify customers’ dissatisfaction with the resell industry.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski Who is she?

Social Media 262

Social Media Marketing LinkedIn Consultant 262

Hootsuite

SEPTEMBER 18, 2024

These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the FinServ industry that will put your performance into perspective. X (Twitter): 3% LinkedIn: 2.5%

Social Media 112

Social Media Data HootSuite LinkedIn 112

Hootsuite

SEPTEMBER 18, 2024

These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. That said, these industry-specific stats will help you find a data-informed starting point. That’s where social media benchmarks come in. Facebook: 3.2% X (Twitter): 2.4%

Research 110

Research Social Media HootSuite Sample 110

Ignite Social Media

MARCH 13, 2025

From the rise of TikTok to the integration of AI-powered features across platforms, staying current with industry changes is crucial for social media success. Let our experienced team handle your social media maintenance and strategy. Contact Us Related Posts MySpace Goes (High?)

Social Media 103

Social Media FeedBurner Review ROI 103

Hootsuite

JULY 10, 2024

This data helps you predict industry trends before they happen. You will also want to follow conversations about the industry in general and your niche in particular. We’re pretty excited about these industry-leading social listening capabilities. And flag potential crises before they unfold. Interested in a free demo?

Examples 124

Examples Strategy HootSuite Sentiment 124

Sprout Social

JULY 30, 2024

Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc. But, in almost all industries, there are other sector-specific regulations and sensitivities that will impact who you partner with.

Influencer 119

Influencer Brands Strategy Marketing 119

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Unfortunately, there’s no one-size-fits-all answer. Facebook: 3.6%

Education 103

Education Research Social Media HootSuite 103

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. " So, why are conferences on our radar in the first place?

Conference 107

Conference Social Media Marketing Price 107

Sprout Social

MARCH 12, 2025

And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. Nothing is guaranteed its a lesson we relearn everyday in the social media industry. Being an early adopter gives your brand an edge over your competitors and industry peers. Our first order of business?

Social Media 112

Social Media Survey Proposal Communities 112

Hootsuite

OCTOBER 7, 2024

Industry benchmarking Need help setting realistic goals? With Hootsuite’s social media benchmarking, you can find out how others in your industry are doing on social and compare your results with just a few clicks. To get industry benchmarks, follow these steps: Sign in to your Hootsuite dashboard and head to Analytics.

Analytics 116

Analytics Social Media Tools HootSuite 116

Jon Loomer

JANUARY 21, 2025

LOTS of Restrictions We know that data set restrictions are coming for the Health and Wellness industry , and I’ve heard whispers of similar restrictions coming for Financial Services. It’s a big one that could help advertisers drive better incremental value from their advertising.

Advertising 146

Advertising Data Trends List 146

Sprout Social

SEPTEMBER 10, 2024

Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry. Industry Themes —We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes.

Widget 120

Widget Sentiment API Team 120

Bill Hartzer

MARCH 13, 2025

It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. These are executives, thought leaders, and industry experts who have proven their ability to drive meaningful discussions. LinkedIn isnt just for job seekers anymore.

Feed 78

Feed Feedly LinkedIn Authentication 78

Oktopost

AUGUST 6, 2024

Currently, Kieran works as the Social Media Specialist at N-able, where he leverages his extensive experience to drive impactful social media strategies and engagement.

Tips 147

Tips Content LinkedIn B2B 147

Social Media Strategies Summit

FEBRUARY 12, 2025

And then theres the fact that orange is often associated with creativity, making it a good fit for a creative industry like publishing. Orange and green arent total opposites, but theyre close enough that the green of the book cover is guaranteed to stand out against the orange background.

Journal 150

Journal Social Media Instagram Campaign 150

Webbiquity SMM

JULY 23, 2024

Tools like BuzzSumo identify trending topics relevant to your industry. Grammarly checks for grammar, punctuation, and style issues, ensuring your content is polished and professional. AI also assists in content strategy development. By analyzing data from various sources, BuzzSumo helps you create content that resonates with your audience.

B2B 234

B2B Strategy Hubspot Marketing 234

Hootsuite

OCTOBER 16, 2024

Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. Our top tip? Not convinced?

Analytics 108

Analytics Tools HootSuite Social Media Management 108

Sprout Social

OCTOBER 11, 2024

No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns. Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry.

Sports 91

Sports Social Media Marketing Fashion 91

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Marketers must navigate regulations like GDPR and CCPA while ensuring their demand-generation efforts comply with privacy laws and industry standards.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Strategies Summit

NOVEMBER 4, 2024

Want to learn proven social media strategies from industry leaders? Work with nostalgia-inducing brands: Co-branding collaborations are an effective way to reach new audiences. And it can work even better if the brand you’re teaming up with sparks feelings of nostalgia in your audience. Featured image by Freepik.

Social Media 235

Social Media Marketing Fashion Campaign 235

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Thought leadership Thought leadership posts showcase your employees’ expertise and perspectives on industry topics. When employees share their knowledge, it positions themand your companyas trusted voices in the industry.

Examples 116

Examples Content Authentication B2B 116

Oktopost

AUGUST 6, 2024

These reports help you stay attuned to conversations about your brand and allow you to create reports, based on your social listening queries, and place the reports side-by-side with other social media reports to gain a full picture of what’s being said online and in your industry.

Report 127

Report Template Templates B2B 127