Audiense

MAY 14, 2023

Fitbit, Oura, Apple Watch. What do all of these things have in common? Not only are they wearable tech, but they all offer a unique perspective on the average person’s health and wellbeing.

Industry 200

Industry Apple Marketing Analysis 200

Audiense

JUNE 11, 2024

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 197

Industry Brands Analysis 197

Webbiquity SMM

DECEMBER 10, 2024

Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Top 10 B2B Content Distribution Strategies to Ace the Market The targeting capabilities of platforms like LinkedIn and industry-specific websites make reaching your target audience online relatively easy. Guest post by Irina Weber.

B2B 142

B2B Strategy Content Hubspot 142

Oktopost

OCTOBER 8, 2024

As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. This goes beyond promoting your company’s products, news, or events—it’s about establishing yourself as a trusted source of industry insights, trends, and thought-provoking content. This is where AI tools come in.

B2B 118

B2B Trends Industry Authentication 118

Convince & Convert

SEPTEMBER 19, 2024

Remember, even when you’re building products and services for businesses, you’re selling to people — these are the key decision-makers within your targeted industry and the end-users of your product. Meanwhile, B2C brands, particularly in industries such as ecommerce, are clamoring for extremely short attention spans.

B2B 142

B2B Brands Marketing Reputation 142

Oktopost

OCTOBER 20, 2024

Similarly, a SaaS provider might track industry-specific hashtags to identify new leads or prospects discussing challenges their product can solve. Spotting Trends – Identify emerging trends in your industry to adjust your strategies and get ahead of market shifts. Listen In: What is Social Listening?

Sentiment 139

Sentiment B2B Patterns Analysis 139

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 199

Company Industry Reddit Data 199

Sprout Social

SEPTEMBER 26, 2024

RivalIQ puts the median engagement rate on Instagram at 0.43% across all industries. The average engagement rate for Instagram varies depending on factors such as post type and industry. Industries like higher education and sports teams see a higher average engagement at 2.43% and 1.57% respectively.

Engagement 119

Engagement Instagram How To Influencer 119

Sprout Social

JANUARY 22, 2025

Because there’s no better place on social media to position yourself as a leader in your industry. Sharing the latest industry trends Breaking news. Industry legislation and regulations. Sharing industry trends is a cornerstone of LinkedIn content marketing for good reason. The list goes on. You totally can!

Examples 125

Examples LinkedIn Strategy Content 125

Oktopost

AUGUST 12, 2024

Actively comment on posts within your industry. Content Sharing and Engagement : Share posts, articles, and industry-related content to stay informed and participate in discussions. Networking : Build and maintain professional connections with colleagues, industry peers, and potential employers.

B2B 118

B2B LinkedIn Wiki Authentication 118

Hootsuite

JULY 26, 2024

The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. Industry benchmarking Hootsuite’s user-friendly industry benchmarking tool is especially useful if you’re not sure yet who your competitors are.

Analysis 103

Analysis Social Media Tools HootSuite 103

Oktopost

OCTOBER 7, 2024

Focus on credibility and thought leadership LinkedIn is designed for business-focused content, making it a hub for thought leadership and industry insights. It gives insight into how well your content performs compared to others in your industry, helping you refine your messaging and positioning.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Ignite Social Media

JANUARY 27, 2025

Navigating Challenges in a Dynamic Industry This year’s list is particularly significant. The advertising and social media industries have faced unprecedented challenges, from economic uncertainties to rapidly changing media markets and competitive talent acquisition.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. This industry-specific data tracks the norms or averages for specific metrics like social media engagement and follower growth. Is 100 likes a lot or a little? And when is the best time to post?

Research 101

Research Social Media HootSuite ROI 101

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. Great speaker lineups: Think industry leaders and innovators across tech, branding, and the creator economy. " So, why are conferences on our radar in the first place?

Conference 105

Conference Social Media Marketing Price 105

Keyhole.co

FEBRUARY 5, 2025

Social listening can help you find leads, stay ahead of industry trends and competition, and drive business growth. For example, consider the “Resell industry” issue resolution; the global sportswear brand used social listening to identify customers’ dissatisfaction with the resell industry.

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. Amanda Dolasinski Who is she?

Social Media 252

Social Media Marketing LinkedIn Consultant 252

Bill Hartzer

MARCH 13, 2025

It has become the go-to platform for executives, thought leaders, and influencers looking to build their credibility and shape industry conversations. These are executives, thought leaders, and industry experts who have proven their ability to drive meaningful discussions. LinkedIn isnt just for job seekers anymore.

Feed 78

Feed Feedly LinkedIn Authentication 78

Hootsuite

SEPTEMBER 18, 2024

These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. Read on for the most recent social media benchmarks and stats specific to the FinServ industry that will put your performance into perspective. X (Twitter): 3% LinkedIn: 2.5%

Data 106

Data Social Media HootSuite LinkedIn 106

Sprout Social

JULY 30, 2024

Define your brand safety criteria Some brand safety measures are consistent across industries—hate speech, unsafe content, false advertising claims, etc. But, in almost all industries, there are other sector-specific regulations and sensitivities that will impact who you partner with.

Influencer 120

Influencer Brands Strategy Marketing 120

Hootsuite

SEPTEMBER 18, 2024

These numbers offer a clear view of what’s normal for your industry in terms of engagement and growth, helping you understand how your results compare. That said, these industry-specific stats will help you find a data-informed starting point. That’s where social media benchmarks come in. Facebook: 3.2% X (Twitter): 2.4%

Research 104

Research Social Media HootSuite Sample 104

Sprout Social

SEPTEMBER 10, 2024

Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry. Industry Themes —We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes.

Widget 121

Widget Sentiment API Team 121

Hootsuite

JULY 10, 2024

This data helps you predict industry trends before they happen. You will also want to follow conversations about the industry in general and your niche in particular. We’re pretty excited about these industry-leading social listening capabilities. And flag potential crises before they unfold. Interested in a free demo?

Examples 118

Examples Strategy HootSuite Sentiment 118

Oktopost

AUGUST 6, 2024

Currently, Kieran works as the Social Media Specialist at N-able, where he leverages his extensive experience to drive impactful social media strategies and engagement.

Tips 147

Tips Content LinkedIn B2B 147

Hootsuite

OCTOBER 7, 2024

Industry benchmarking Need help setting realistic goals? With Hootsuite’s social media benchmarking, you can find out how others in your industry are doing on social and compare your results with just a few clicks. To get industry benchmarks, follow these steps: Sign in to your Hootsuite dashboard and head to Analytics.

Analytics 112

Analytics Social Media Tools HootSuite 112

Social Media Strategies Summit

FEBRUARY 12, 2025

And then theres the fact that orange is often associated with creativity, making it a good fit for a creative industry like publishing. Orange and green arent total opposites, but theyre close enough that the green of the book cover is guaranteed to stand out against the orange background.

Journal 149

Journal Social Media Instagram Campaign 149

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. These numbers provide a snapshot of what’s typical for your industry in terms of engagement and growth, helping you see how your efforts measure up. Unfortunately, there’s no one-size-fits-all answer. Facebook: 3.6%

Education 97

Education Research Social Media HootSuite 97

Jon Loomer

JANUARY 21, 2025

LOTS of Restrictions We know that data set restrictions are coming for the Health and Wellness industry , and I’ve heard whispers of similar restrictions coming for Financial Services. It’s a big one that could help advertisers drive better incremental value from their advertising.

Advertising 141

Advertising Data Trends List 141

Sprout Social

OCTOBER 11, 2024

No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns. Brands who have capitalized on this new golden age of sports marketing are increasing their awareness and positive sentiment—even if they aren’t directly related to the sports industry.

Sports 91

Sports Social Media Marketing Fashion 91

Oktopost

JULY 8, 2024

One day, you’re generating demand with a stellar email campaign; the next, you need to jump on LinkedIn live with an industry influencer to create buzz around a new product feature. Marketers must navigate regulations like GDPR and CCPA while ensuring their demand-generation efforts comply with privacy laws and industry standards.

B2B 105

B2B Influencer ROI Authentication 105

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Thought leadership Thought leadership posts showcase your employees’ expertise and perspectives on industry topics. When employees share their knowledge, it positions themand your companyas trusted voices in the industry.

Examples 116

Examples Content Authentication B2B 116

Oktopost

AUGUST 6, 2024

These reports help you stay attuned to conversations about your brand and allow you to create reports, based on your social listening queries, and place the reports side-by-side with other social media reports to gain a full picture of what’s being said online and in your industry.

Report 127

Report Template Templates B2B 127

Webbiquity SMM

JULY 23, 2024

Tools like BuzzSumo identify trending topics relevant to your industry. Grammarly checks for grammar, punctuation, and style issues, ensuring your content is polished and professional. AI also assists in content strategy development. By analyzing data from various sources, BuzzSumo helps you create content that resonates with your audience.

B2B 220

B2B Strategy Hubspot Marketing 220

Oktopost

SEPTEMBER 17, 2024

As buyers increasingly trust recommendations from industry experts and peers over brand pages, influencer marketing has become a key strategy for B2B brands to build trust and boost brand awareness.

B2B 83

B2B Influencer How To Marketing 83

Hootsuite

OCTOBER 16, 2024

Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. Our top tip? Not convinced?

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Sprout Social

SEPTEMBER 12, 2024

In an industry that’s constantly evolving, maintaining a strong, connected, and purpose-driven workplace isn’t easy, especially with a globally distributed team. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor.

Collaboration 138

Collaboration Team Social Media Management Engineering 138

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. Having a culture with social at the forefront is the most important factor in determining whether a company will use social to its full potential, regardless of industry.

Social Media Management 118

Social Media Management Sentiment Transportation Embedding 118