The PR Industry is Full of Spin Doctors and Liars
DECEMBER 6, 2016
On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
OK, so blog posts, Twitter and Facebook, influencers, and visuals are all really important to the industry. As an industry, we should push to see an even split…someday. What’s worse, though, is the type of “measurement” the industry is doing.
Why President Obama’s Fee Matters to the Speaking Industry
MAY 9, 2017
Gini Dietrich describes this matters to an entire industry. The post Why President Obama’s Fee Matters to the Speaking Industry appeared first on Spin Sucks. President Obama is under attack because he has accepted a $400,000 speaking fee for an event this fall. Comments Exactly, Rob! He's earned the prestige of being paid for his. by Gini Dietrich And, I imagine, they get their pay check no matter what. by Gini Dietrich Well said Gini. Totally agree.
The Big Question: Artificial Intelligence and the PR Industry
MARCH 10, 2017
The post The Big Question: Artificial Intelligence and the PR Industry appeared first on Spin Sucks. How are you preparing for the changes to the PR profession due to the rise of artificial intelligence? We ask six experts where they see the changes coming.
Call for Regulation In the PR Industry
MARCH 14, 2012
” The vision of Spin Sucks Pro is to change the perception of the industry through daily professional development and education. Perhaps part of the reason is our industry organizations (PRSA, IABC, CIPR, CPRS, IPRA, etc.) don’t regulate the industry.
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
The PR Industry Salary Survey. Bloom, Gross & Associates —an executive search firm—just released their PR industry salary study …and it found the pay gap between men and women is still alive and well. Men in our industry are paid nearly $50,000 more than the women.
The 2016 PR Trends…How Did the PR Industry Do?
NOVEMBER 29, 2016
But, before we join the fray, Gini Dietrich takes a look at how the industry did against the 2016 PR trends. The post The 2016 PR Trends…How Did the PR Industry Do? It's the time of the year that everyone and their brothers makes predictions for the following year. appeared first on Spin Sucks.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
———— Cool Social Tools Industry InsiderStartups and tech vendors are welcome to contact me at maddie[at]socialfish[dot]org to submit guest posts about their platforms – SocialFish readers love to read about new tools and apps!
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
After all, when people in our industry charge for performance, it typically means they get paid based on number of impressions, which are totally easy to game. So I’ve been thinking a lot about performance-based pricing or taking a cue from the music industry.
Changes to the Barcelona Principles Hurt the PR Industry
SEPTEMBER 22, 2015
During the live session, I asked him why the PR industry has such a hard time measuring its effectiveness. To his point, it IS better than the original definition from 1982, but it still tells no one (including those of us in the industry) what the heck we do. By Gini Dietrich.
Is Your Event’s Success Tied to Your Industry’s Performance?
FEBRUARY 11, 2015
———— If you run a trade association event or series of events, there’s a good chance that a portion of your event success is dependent on the success of your industry. Is my industry viewed as high-risk or “safe” for investors?
2012 Social Media Marketing Industry Report
APRIL 4, 2012
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner.
Be the First to Create an Industry Disruption
APRIL 12, 2016
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar. The post Be the First to Create an Industry Disruption appeared first on Spin Sucks.
The Communication Industry Has a Perception Issue
JUNE 21, 2011
The communication industry has a perception issue. He thinks communication professionals have a perception issue ; that there are bad eggs in our profession, just like every other industry. If we all begin to think like business owners, the perception of our industry will change.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
The PR industry has, for a very long time, used media relations as the example when describing what we do because it’s tangible. And using media relations as “the thing” the industry does is doing us a huge disservice. A few weeks ago I was in a meeting with a prospective client.
How Social Media is Changing the Education Industry [infographic]
APRIL 11, 2011
And now, we also begin to see how the education industry is joining the game. This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry.
How Brands in the Pharmaceutical Industry Stack Up
MARCH 2, 2017
However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers.
The Most Engaging Industries on Facebook and What to Learn from Them
JUNE 29, 2012
But maybe there are in fact certain industries where we can be sure to always get an answer? The most socially devoted industry next after telecommunications is airlines followed by finance, retail and fashion.
Trust Me I’m Lying: How One Person is Hurting an Entire Industry
JULY 23, 2012
” Our industry is not regulated by a governing body so it’s up to us to self-police. Communication Ethics HARO peter shankman pr industry PR Professionals ryan holiday Spin Sucks trust me i'm lying vocusLast week, some news came to a head.
Beam Me Up, Scotty! How the Hologram Will Change the PR Industry
APRIL 21, 2016
How the Hologram Will Change the PR Industry appeared first on Spin Sucks. Related Stories Be the First to Create an Industry Disruption Five Goals for Successful Client Onboarding How Difficult Is It to Break into the World of Freelance Writing?
What “Industry Presence” is — and Why It Matters to Online Visibility
APRIL 26, 2016
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. being active in trade or industry organizations and associations.
Top 11 Instagram Accounts Leading Their Industries
MARCH 23, 2017
One of the most fascinating things about Instagram is that the cream always rises to… Read More.
What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging
AUGUST 13, 2015
The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.
5 Proven Instagram Hashtag Strategies from the Airline Industry
AUGUST 30, 2016
Visuals have always been key in the travel industry, so it isn’t a surprise that Instagram is now one of the top five travel marketing channels. If you are looking for engagement in a visually-rich industry like travel, you cannot ignore Instagram.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. I have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc.
The PR Industry’s Performance-Enhancing Drugs
MAY 23, 2011
It’s to change the perception of our industry. I wish there were a body that regulated our industry and forced us to uphold the ethics that PRSA outlines for its members. So what are we going to do about the performance-enhancing “drugs in our industry?
Why the advertising industry needs radical change
APRIL 5, 2012
Yet how we think, how we work and what we produce as an advertising industry has changed remarkably little. This talk at the ICA in Toronto is a (hopefully practical) call for the industry to reclaim its progressive, and truly radical, roots.”
5 Ways Hybrid Marketing Agencies Will Transform the Industry
DECEMBER 19, 2011
Let’s look at five ways hybrid agencies disrupt the industry: They drive change of outdated pricing models. Today’s guest post is written by Paul Roetzer. . Hybrid agencies will come to rule the marketing services world.
The Marketing Industry
SEPTEMBER 15, 2011
How involved are you in your industry and the associations that serve it? They join their industry association, pay their dues, sit back and wonder what value the association will bring to them? The results have always been the same: the more I volunteered and worked to help the industry to advance, the better the results were. It's too bad that not more people get involved (and get active) in their industry associations. industry association.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Have you seen that Visa commercial where the little girl asks Ray Lewis questions during a press conference, such as, “Hashbrowns or home fries” and “Do you like my dress?”? ”?
How to Use a Strategic Narrative to Improve PR Relevance
APRIL 27, 2017
How do you or your PR firm stand out in today's noisy world? Guy Murrel says by embracing and adopting the strategic narrative approach. He explains. The post How to Use a Strategic Narrative to Improve PR Relevance appeared first on Spin Sucks.
Gaining Respect for Yourself and the PR Industry
JANUARY 19, 2011
This perception of our industry is pretty rampant and it’s also why mainstream media such as The Economist write articles like, “ Public Relations: Rise of the Image Men..
Libya’s Media and Marketing Industries Inching Forward
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.
Social Media Has Changed The Fashion Industry
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.
Become an Advocate (Not Just a Leader) in Your Industry
FEBRUARY 12, 2015
To keep up with your ever-changing industry, you have to move beyond the traditional “business leader” position and adopt the role of “industry advocate.”. You’ll earn the respect and appreciation of others in your industry. What Is an Industry Advocate?
5 Great Hashtag Campaigns From The Hospitality Industry
JULY 28, 2016
Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Why should you bother creating your own hashtag campaign ?
3 Trends in the Daily Deal Industry
OCTOBER 12, 2011
With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Daily coupon fatigue is settling in.
Why “The PR Industry is Dead to Me” is Overreaching
SEPTEMBER 23, 2015
We had a bit of a debate about it because it’s true you can’t be a thought leader without actually doing the thinking, but at the same time, most executives should not spend their time producing content, even if they have a unique position on something in the industry.
The Pageview Industrial Complex
JUNE 11, 2013
If someone is looking at content and multiple display ads are pushed to them, instead of screaming that pageviews are a wrong metric, perhaps the marketing industry needs to take a greater step back, and ask even more profound questions: are display ads and the pageview model the most compelling way for a brand to create attention online? marketing industry. Eyeballs still matter. Ultimately, advertising has two objectives: Create awareness that something exists. Sell something.
4 Brand-Changing Lessons from the 2016 Social Media Marketing Industry Report
JUNE 2, 2016
Social Media Examiner ‘s 2016 Social Media Marketing Industry Report is always a highlight of the savvy social marketer’s year. Make sure these marketers are already enacting campaigns you admire, and are in your industry, for highest relevancy.