Expert insights. Personalized for you.
The cornerstone of being a successful PR pro or marketer is understanding your market. Any… Read More. MORE
Have you noticed how restaurants are becoming more 'Instagrammable'? With the rising use of the platform to share experiences, it's become a bigger consideration for restaurant owners in their planning MORE
You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. How social stacks up across industries. MORE
Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry. MORE
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. MORE
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry. MORE
One of the key aspects of the report Sports industry: time to refocus? The industry is waking up (and playing catch up)”. PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure. MORE
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations. Trade, industry or non-profit organization sites (usually.org domains). MORE
One of the most fascinating things about Instagram is that the cream always rises to… Read More. MORE
Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces. MORE
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. I have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc. MORE
Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry. MORE
Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications. But exactly what is industrial hemp? What are some of the top industrial hemp uses that have continued to make it so desirable today? MORE
Industry programs fit the bill, too. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie. Social Media Training industry certification training MORE
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski. MORE
The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. Health Insurance marketing has always been perceived as a challenging subject. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! MORE
Industry Disruption is when a smaller company, with less market share and resources, is able to make a successful challenge against a larger, more established, company is a particular market or niche. Consumers Have Lost Confidence In The Industry Leader: This can happen for several reasons. MORE
5 Of The Best Industries For Entrepreneurs. There are so many areas in which an entrepreneur can set up in today’s day and age that it can be tricky to decide what the best industries are. MORE
With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Their ability to mimic human conversations through text and auditory means can prove beneficial to the pharmaceutical and healthcare industry. In this blog post we will discuss the 4 major reasons why the pharmaceutical and healthcare industry should utilise chatbots. MORE
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos MORE
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . These were industries that many would call boring. MORE
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry. MORE
Uber, the world leader in ride-hailing, has given birth to the term “Uberization” , meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology. MORE
5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. Consider companies like ZIXI, GLUU, and PLUS as new players in the industry. MORE
Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. However, many financial firms are still stumped. They are not sure how much to invest time in it, how to best utilize it and if their resources and efforts are worthwhile. The biggest challenge is estimating the social media ROI. What is Social Media ROI? MORE
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Media and brands need to really start talking to each other to start understanding how we are going to work together to build this country’s media industry and to communicate with the wider population. MORE
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos MORE
For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . MORE
While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . We’re also diving into the specifics with speaker panels and sessions specific to industries and the size of your business. Don’t miss out on the chance to learn from the top industry experts in Instagram marketing at LaterCon ! . #4. MORE
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. MORE
Is El Nino stronger in the Industrial Age? A new analysis of coral data says "yes MORE
The music industry generates an increasingly fruitful business, partly thanks to technology. The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships. Audience intelligence , big data or AI are transforming many sectors, and music is no exception. MORE
This is a guest blog written by Jillian Ney, founder of The Social Intelligence Lab and the first academy for professionals using social data as part of their work. Connect with her on Twitter and LinkedIn. Audience Intelligence MORE
The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature. MORE
The team from RivalIQ has put together a new report on social platform performance benchmarks, based on analysis of over 2,000 brand accounts MORE
What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ MORE
SEPTEMBER 19, 2019
Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? We started thinking about the magnitude of the challenges and opportunities the industry faced as we began looking over the program for IBC next month. MORE
Business General New Media Social Media humanize humanizing social media industryIt's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear. MORE
And if the new year is anything like this one, we know that change will continue to transform the PR industry. 2019 is just around the corner. As our expert panel… Read More >>>. PR & Comms Planning & Strategy Trendspotting MORE
Trend spotting in the PR industry is a bit like trying to capture lightning in… Read More. MORE
Even those in 'boring' industries can create entertaining, effective content, as contributor Pam Moore explains MORE
Looking to establish yourself as a leader in your professional niche? These tips from contributor Melonie Dodaro will help MORE
Careers in Insurance: A Guide to Working in The Industry. When you’re starting out, you should look for entry-level positions that will help you work toward your goals in the industry. Americans pay trillions of dollars each year on insurance premiums. MORE
Industry Related Topics 
Sherrilynne Starkie
AUGUST 27, 2018
Industry programs fit the bill, too. The post Industry certification a must for social media career success appeared first on Sherrilynne Starkie. Social Media Training industry certification training
The Realtime Report
DECEMBER 6, 2019
5 Of The Best Industries For Entrepreneurs. There are so many areas in which an entrepreneur can set up in today’s day and age that it can be tricky to decide what the best industries are.
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Audiense
SEPTEMBER 10, 2020
This is a guest blog written by Jillian Ney, founder of The Social Intelligence Lab and the first academy for professionals using social data as part of their work. Connect with her on Twitter and LinkedIn. Audience Intelligence
Pam Moore
AUGUST 11, 2018
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.
The Realtime Report
JULY 26, 2020
Business Venture Ideas: 9 Surprising Industrial Hemp Uses. Experts project that the global market for industrial hemp will reach a massive $41.78 There are many factors that account for the skyrocketing demand of industrial hemp in recent years, including its increasing use in a wide variety of applications. But exactly what is industrial hemp? What are some of the top industrial hemp uses that have continued to make it so desirable today?
Mindjumpers
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry.
Social Media Today
MAY 1, 2019
Looking to establish yourself as a leader in your professional niche? These tips from contributor Melonie Dodaro will help
Social Media Today
MARCH 10, 2020
The team from RivalIQ has put together a new report on social platform performance benchmarks, based on analysis of over 2,000 brand accounts
Saying It Social
MAY 29, 2015
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos
Audiense
NOVEMBER 4, 2019
Last week we closely followed the #MarTechFest event , which took place in London, and we were able to count on some professionals from the martech sector, speakers at the festival, to give us their particular vision on some of the challenges the industry faces.
Audiense
APRIL 11, 2019
The music industry generates an increasingly fruitful business, partly thanks to technology. The most innovative companies are already benefiting from the technological possibilities: creating more personalized strategies to increase engagement with the fans of the artists, discovering new talents or even related brands with which to create profitable partnerships. Audience intelligence , big data or AI are transforming many sectors, and music is no exception.
The Realtime Report
FEBRUARY 4, 2020
Careers in Insurance: A Guide to Working in The Industry. When you’re starting out, you should look for entry-level positions that will help you work toward your goals in the industry. Americans pay trillions of dollars each year on insurance premiums.
Social Media Today
AUGUST 14, 2018
Even those in 'boring' industries can create entertaining, effective content, as contributor Pam Moore explains
Social Media Today
FEBRUARY 22, 2019
What qualifies as good social platform performance in 2019? Check out this new report from the team at Rival IQ
Pam Moore
APRIL 11, 2018
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Unfortunately too many marketers give up on creating exciting, engaging, empowering and entertaining content as they feel their products, services and industry are too “boring.” ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . These were industries that many would call boring.
Socialmedia.biz
DECEMBER 1, 2019
Industry Disruption is when a smaller company, with less market share and resources, is able to make a successful challenge against a larger, more established, company is a particular market or niche. Consumers Have Lost Confidence In The Industry Leader: This can happen for several reasons.
Saying It Social
MAY 29, 2015
A comprehensive overview of Simply Measured's 2015 Facebook Industry report that highlights the top three takeaways for your business. The post 2015 Facebook Industry Report – Video on the Rise appeared first on. Facebook Content Marketing facebook Facebook Engagement Industry Report social media Videos
Pam Moore
AUGUST 11, 2018
It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. ” Just because your industry is boring and unsexy, it doesn't mean you also have to be boring! . Marketers working in any regulated industry.
Digimind
DECEMBER 4, 2019
Uber, the world leader in ride-hailing, has given birth to the term “Uberization” , meaning the transformation of an industry by introducing a different way of using it, especially with mobile technology.
Mindjumpers
APRIL 4, 2012
The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing.
The Realtime Report
AUGUST 10, 2018
5 Industries to Research for New Investment Opportunities. Finding new investment opportunities for your portfolio means having your ear to the ground on new industries that are up and coming. Consider companies like ZIXI, GLUU, and PLUS as new players in the industry.
The Realtime Report
SEPTEMBER 19, 2019
Positive Signs the M&E Industry Can Handle + Deliver Equality. Have you ever wondered how the M&E industry, a business that had such a basic premise (entertain folks, give them a few minutes/hours of escape) has evolved into the point guard for change around the world? We started thinking about the magnitude of the challenges and opportunities the industry faced as we began looking over the program for IBC next month.
Forbes Green Tech
DECEMBER 1, 2019
Is El Nino stronger in the Industrial Age? A new analysis of coral data says "yes
Dave Fleet
OCTOBER 6, 2010
Tweet If you work in PR you probably find yourself pulled in myriad directions on a constant basis – especially if you work on the consulting side of the industry. This can be pretty overwhelming, especially if you’re new to the industry.
Digimind
OCTOBER 16, 2019
With advancements in technology and the rise of artificial intelligence and conversational interfaces, consumers across industries are increasingly more likely to interact with a bot than ever before. Their ability to mimic human conversations through text and auditory means can prove beneficial to the pharmaceutical and healthcare industry. In this blog post we will discuss the 4 major reasons why the pharmaceutical and healthcare industry should utilise chatbots.
Waxing UnLyrical
MAY 15, 2018
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.
Webbiquity SMM
APRIL 26, 2016
The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? being active in trade or industry organizations and associations. Trade, industry or non-profit organization sites (usually.org domains).
Meltwater
MARCH 23, 2017
One of the most fascinating things about Instagram is that the cream always rises to… Read More.
Meltwater
DECEMBER 16, 2018
And if the new year is anything like this one, we know that change will continue to transform the PR industry. 2019 is just around the corner. As our expert panel… Read More >>>. PR & Comms Planning & Strategy Trendspotting
Social Media Today
FEBRUARY 19, 2020
Have you noticed how restaurants are becoming more 'Instagrammable'? With the rising use of the platform to share experiences, it's become a bigger consideration for restaurant owners in their planning
Waxing UnLyrical
FEBRUARY 28, 2013
The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike. Media and brands need to really start talking to each other to start understanding how we are going to work together to build this country’s media industry and to communicate with the wider population.
agora pulse
JANUARY 8, 2019
Financial institutions have recently stepped into the social media game more dynamically, realizing they can reach more customers and generate leads through social media marketing. However, many financial firms are still stumped. They are not sure how much to invest time in it, how to best utilize it and if their resources and efforts are worthwhile. The biggest challenge is estimating the social media ROI. What is Social Media ROI?
Later
SEPTEMBER 4, 2019
While we’re busy working behind-the-scenes to get ready for the big day, all you have to do is tune in to our digital conference on September 12th to learn the best Instagram tips, strategies and industry secrets out there! . We’re also diving into the specifics with speaker panels and sessions specific to industries and the size of your business. Don’t miss out on the chance to learn from the top industry experts in Instagram marketing at LaterCon ! . #4.
Audiense
NOVEMBER 6, 2018
This guest blog is written by Iván Pino Zas , journalist, Partner and Senior Digital Director at LLORENTE & CUENCA.
Audiense
OCTOBER 28, 2019
One of the key aspects of the report Sports industry: time to refocus? The industry is waking up (and playing catch up)”. PwC’s Sports Survey 2019) refers to innovation in the sector. Sports organisations need to innovate in order to address changing consumer behaviour and compete against new forms of entertainment and any other form of leisure.
Sprout Social
JANUARY 27, 2020
For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .
Adam Sherk
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. I have intentionally left off some of the basics like being genuine, fostering two-way communication, participating not just promoting, etc.
Visually SM
AUGUST 13, 2015
The post What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging appeared first on Visually Blog. By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.
Sprout Social
MAY 15, 2020
You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. How social stacks up across industries.
Meltwater
OCTOBER 7, 2016
The cornerstone of being a successful PR pro or marketer is understanding your market. Any… Read More.
The Marketing Blog
APRIL 20, 2014
The key players in the health insurance industry have been dealing with prominent issues such as consumer trust and category education. Health Insurance marketing has always been perceived as a challenging subject. At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact!
Sprout Social
OCTOBER 16, 2018
Social media and the beauty industry go hand in hand. That’s why we’ve broken down the in’s and out’s of social media and the beauty industry for brands looking to stake their claim. Content ideas for social media and the beauty industry.
Taylor Marek
APRIL 9, 2012
Business General New Media Social Media humanize humanizing social media industryIt's no secret that social media has created an entirely new marketing category within businesses. Social media has the ability to permeate into every avenue of a consumer's life providing companies with an abundance of opportunities for brand advertising. The rules, however, are far different than the traditional advertising campaigns of yesteryear.
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