Social Media Today

OCTOBER 30, 2024

The app has gained a lot of momentum in recent months.

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Jon Loomer

OCTOBER 23, 2024

To suggest that my perspective on Meta ads targeting has changed during the past year is an understatement. It’s completely transformed. This evolution wasn’t immediate and was reinforced through a series of tests. Understand that it wasn’t easy to get here. It’s reasonable to say that my prior advertising strategy could have been boiled down to targeting.

Advertising 156

Advertising Campaign Conversation Groups 156

Convince & Convert

OCTOBER 9, 2024

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.

Marketing 140

Marketing Team Education Paid Search 140

The Social Media Hat

OCTOBER 1, 2024

Discover the latest voice-powered features in ChatGPT and learn how to simplify your workflow without lifting a finger. The post No Typing Required: How Marketers Can Use ChatGPT Voice Mode to Boost Productivity appeared first on The Social Media Hat.

Types 168

Types Products Marketing Features 168

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Oktopost

OCTOBER 20, 2024

How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.

Sentiment 136

Sentiment B2B Patterns Analysis 136

Ignite Social Media

OCTOBER 7, 2024

In recent years, the buzz around artificial intelligence has led to both excitement and apprehension in the marketing world. Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Let’s dive into the numbers: A substantial 53% of respondents reported no impact on their resource needs due to AI.

Marketing 142

Marketing FeedBurner Skills MySpace 142

Jon Loomer

OCTOBER 7, 2024

Advertisers often complain about paying to reach people they believe should have been explicitly excluded using custom audiences. The assumption is that Meta has chosen to ignore exclusions. But, the effectiveness of these exclusions is mostly within our control. We most often hear this related to existing customers. There are two primary scenarios where this comes into play: 1.

Campaign 174

Campaign Advertising List Data 174

Buffer Social

OCTOBER 23, 2024

When it comes to growing your Instagram following, it’s no secret that Instagram Reels can be a powerful tool. The Meta-owned platform has been doubling down on video content in recent years, with CEO Adam Mosseri candidly sharing that , “People are more interested in videos — they’re just more engaging.” Now, that may be true — but it depends on how you define, “engaging.

Instagram 137

Instagram Engagement Data Feed 137

The Social Media Hat

OCTOBER 5, 2024

Episode 31 of the AI in Marketing: Unpacked podcast, with Sunny Hunt The post Outthink Your Competition: AI in Marketing Strategy appeared first on The Social Media Hat.

Strategy 166

Strategy Marketing Social Media 166

Oktopost

OCTOBER 10, 2024

Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.

Report 131

Report Engagement CPC Metrics 131

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Social Media

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Social Media 110

Social Media Brands Reddit B2B 110

Social Media Today

OCTOBER 10, 2024

New insights into teen social media usage habits.

Instagram 217

Instagram Social Media 217

Jon Loomer

OCTOBER 28, 2024

Today’s targeting is a combination of advertiser inputs and Meta’s algorithmic distribution, with the aim to get you as many of your desired actions as possible within your budget. But advertisers have a common misunderstanding of how much control they actually have. What I often hear from advertisers who want control is that they switch from Advantage+ Audience to original audiences because they don’t trust Meta’s algorithmic distribution.

Advertising 156

Advertising Eventful Issues Conversation 156

Awario

OCTOBER 4, 2024

Struggling to find the perfect Instagram caption? This guide has you covered with creative ideas for every mood and season. Plus, learn how to use AI tools like ChatGPT to craft personalized captions that engage your audience.

Instagram 130

Instagram Engagement Tools How To 130

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

OCTOBER 12, 2024

Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.

ROI 165

ROI Social Media Marketing Tools 165

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.

LinkedIn 125

LinkedIn Brands Reputation Metrics 125

Hootsuite

OCTOBER 9, 2024

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

Examples 92

Examples HootSuite Sentiment UGC 92

Social Media Today

OCTOBER 31, 2024

No more of those animated graphic announcements.

Templates 211

Templates Template LinkedIn 211

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Jon Loomer

OCTOBER 3, 2024

A restriction period is coming. If you run ads in the US about social issues, elections, or politics, listen up… Beginning on Tuesday, October 29th at 12:01am PT and ending on Tuesday, November 5th at 11:59pm, Meta will not allow any new ads about social issues, elections, or politics. Only ads that have received at least one impression prior to this period will be allowed to run.

Issues 142

Issues Process Types 142

Buffer Social

OCTOBER 31, 2024

Part of being successful on Instagram — whether you're a creator or a small business — means posting consistently. But what happens when you run out of ideas? It happens — which is why it never hurts to get inspired by the great work other creators and brands are doing on Instagram.  Here are 29 great Instagram post ideas, with real-life examples, to cure your writer’s creator’s block.

Instagram 118

Instagram Content Remix Small Business 118

The Social Media Hat

OCTOBER 29, 2024

Episode 38 of the AI in Marketing: Unpacked podcast, with Mike Allton The post Custom GPTs for Marketers: Work Smarter, Not Harder appeared first on The Social Media Hat.

Marketing 155

Marketing Social Media Tools 155

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. You are an active participant in the field that your potential and existing customers are following.

B2B 118

B2B Trends Industry Authentication 118

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

Analytics 94

Analytics Tools HootSuite Social Media Management 94

Social Media Today

OCTOBER 16, 2024

Elon Musk hates blocking, and he's going to do something about it.

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Jon Loomer

OCTOBER 13, 2024

Meta announced a bunch of new features at Advertising Week 2024. One of them is Image Animation. You can read about all of the announcements here. Let’s dig into Image Animation, which could be Meta’s best Advantage+ Creative enhancement yet… How it Works Image Animation takes an image and uses AI to turn it into a short video with movement.

Issues 121

Issues Advertising Video Examples 121

Buffer Social

OCTOBER 24, 2024

Juggling multiple social media accounts is like spinning plates on a high wire. One wrong move and it could all come tumbling down. How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. 1.

Social Media 116

Social Media Curation Social Media Management Template 116

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

The Social Media Hat

OCTOBER 31, 2024

Episode 39 of the AI in Marketing: Unpacked podcast, with Andrew Davis The post Clone Wars: How Your AI Twin Can Crush Your Competition appeared first on The Social Media Hat.

Social Media 149

Social Media Marketing Tools 149

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?

Social Media 89

Social Media Brands Survey Trends 89

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

Templates 97

Templates Template Social Media Strategy 97

Social Media Today

OCTOBER 17, 2024

Carousels provide more opportunity for reach, according to IG chief Adam Mosseri.

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Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process