Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Jon Loomer
OCTOBER 23, 2024
To suggest that my perspective on Meta ads targeting has changed during the past year is an understatement. It’s completely transformed. This evolution wasn’t immediate and was reinforced through a series of tests. Understand that it wasn’t easy to get here. It’s reasonable to say that my prior advertising strategy could have been boiled down to targeting.
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Oktopost
OCTOBER 20, 2024
How much would you pay to eavesdrop on your customers’ conversations? Social monitoring and listening enable a direct line to your customers’ interactions so you can understand what they think about your brand and others (without any real-life stalking needed). On Facebook alone, over 510,000 comments are posted every minute. That’s a lot of unfiltered feedback that you can leverage to improve your product, enhance customer engagement, and invest in building stronger relationships.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Hootsuite
OCTOBER 7, 2024
Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.
Amy Porterfield
OCTOBER 24, 2024
Listen on… Maximizing your sales during the holiday season, optimizing your social media ads, and making this year your most profitable to date. As the year comes to a close, I want you to hit those end-of-year goals! So, if you're just shy of the mark or looking to surpass it by a […] The post #726: From Clicks to Conversions: Nail Your Holiday Ads with Expert Salome Schillack appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 13, 2024
Meta announced a bunch of new features at Advertising Week 2024. One of them is Image Animation. You can read about all of the announcements here. Let’s dig into Image Animation, which could be Meta’s best Advantage+ Creative enhancement yet… How it Works Image Animation takes an image and uses AI to turn it into a short video with movement.
Oktopost
OCTOBER 10, 2024
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.
Sprout Social
OCTOBER 28, 2024
Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.
Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
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Bill Hartzer
OCTOBER 29, 2024
FacetCorp has just unveiled its latest creation, Headbook.net, a social media platform designed to disrupt the way we experience online interactions. With no ads, no algorithms, and a firm commitment to privacy, Headbook arrives as a breath of fresh air for users disillusioned by mainstream platforms. The new platform aims to bring back the original spirit of social media: authentic, respectful conversations with no strings—or invasive data collection—attached.
Ignite Social Media
OCTOBER 14, 2024
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look like for the social media team? Our recent Ignite Social Media Trends Survey, conducted in the summer of 2024 with over 100 social media marketers, sheds light on the current state of paid social budgets a
Jon Loomer
OCTOBER 24, 2024
Turn off comments on ads? Meta’s made several announcements about new features during Advertising Week 2024. This is one of them. Where to Find It At the bottom of your ad set, under Placements, click See More Options. If you have this update, it will appear under Inventory Filter. New: Control comments on your ads. Now you can turn off comments for all Facebook and Instagram feed ads in an ad set.
Oktopost
OCTOBER 7, 2024
Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Unlike other social media platforms, LinkedIn’s unique environment fosters trust, professionalism, and thought leadership, making it ideal for brands seeking a serious, clean, and trustworthy presence.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 7, 2024
If YouTube marketing is a part of your overall social media strategy, you’ve likely dabbled in making YouTube Shorts to connect with your audience and share quick, entertaining content. Regularly uploading videos builds a routine for your audience, increasing YouTube engagement and getting them excited for more. Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending.
Hootsuite
OCTOBER 22, 2024
If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.
Bill Hartzer
OCTOBER 28, 2024
Shopping on social media may be convenient, but a new survey by AfterShip and Ipsos highlights one major roadblock: trust. Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. This “trust gap” is keeping shoppers from fully diving into social commerce, despite its rise in popularity.
Social Media Today
OCTOBER 10, 2024
New insights into teen social media usage habits.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
Jon Loomer
OCTOBER 14, 2024
If you create a new ad account, expect to jump through some new hoops. Let’s discuss… Phone Verification There’s a new update in Ads Manager for October titled “Phone verification requirement for new advertisers.” It reads the following: If you’re a new advertiser or have created a new ad account, you now need to verify a phone number before you can run ads and boost posts.
Oktopost
OCTOBER 8, 2024
Standing out on social media is critical in the competitive B2B marketing and sales world. It is more than only being a professional at your specific job. As an employee advocate, you are also positioning yourself as a thought leader in the field and industry you are part of. You are an active participant in the field that your potential and existing customers are following.
Sprout Social
OCTOBER 22, 2024
Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Everything changed with Baby Boomers. They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Sound familiar?
Hootsuite
OCTOBER 16, 2024
If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
The Social Media Hat
OCTOBER 16, 2024
Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.
Social Media Today
OCTOBER 16, 2024
Elon Musk hates blocking, and he's going to do something about it.
Jon Loomer
OCTOBER 18, 2024
Remember Opportunity Score? Way back in April, I wrote a blog post about the Opportunity Score in Ads Manager. Well, now it seems to be gone. What it Was Opportunity Score gamified accepting delivery recommendations. In theory, if you were following best practices, you’d have a score of a 100. It didn’t mean that you should always accept recommendations blindly, but I still found it to be helpful.
Oktopost
OCTOBER 30, 2024
Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales
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HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Sprout Social
OCTOBER 23, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. We’ve officially entered the ‘ber months—the four-month stretch at the end of the year that has morphed into one elongated holiday season, unclear where one celebration stops a
Hootsuite
OCTOBER 18, 2024
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.
Bill Hartzer
OCTOBER 30, 2024
Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. The report, based on a survey of 1,000 U.S. Millennials and Gen Z consumers, found YouTube reigning supreme for the second year running—despite TikTok’s previous popularity. This year, TikTok fell two spots, with X (formerly Twitter) sliding from the top five entirely.
Social Media Today
OCTOBER 17, 2024
Some insights to help you improve your TikTok marketing performance.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
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