A beginner's guide to social media automation tools and getting automation right.

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Learn the 10 worst social media marketing mistakes and how to avoid them.

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Dallas (December 8-9, Magnolia Hotel, Dallas) This Summit offers interactive workshops, informative presentations and opportunities to connect with industry leaders. You’ll leave with the tools you need to leverage social to reach your business goals. You’ll discover a data-savvy approach to social media. That means analytics—and mastering ROI. Use code INFORMER15 for a 15% discount.

Here are five practical tips we hope will guide you in creating and executing on measurable, actionable and meaningful social media goals.

Effectively measure the ROI of your social media marketing so you can optimize it.

Create a social content strategy that will reach your business goals.

Improve the reach and impact of your social content with this content distribution tipsheet.

Dig into the concept of digital marketing and how to be successful in today's modern, complex business landscape.

Download this tip sheet to learn 8 tips that Sysomos recommends to help build your brand with social media.

One of the first things that most people ask after they attend one of MarketingSavant's social media strategy workshops or webinars is "now what?". Not that their strategy isn't enough, in fact, it's likely great, but strategy alone won't get you down the road with social media marketing. Often times we need a few ideas to jumpstart our program, revitalize a stalled social media program or to take our existing great work to the next level.

This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads.

Use this tip sheet to learn why tracking and benchmarking social media buzz is a major contributor to your success.

Learn how you can use email and social together to drive database growth, increase revenue and deliver a better cross-channel customer experience.

A closer look at retargeting, programmatic advertising, and performance marketing.

When consumers are searching for your product, you want them to be able to find it. Google wants to help consumers find and buy your products too.