Social Media Today

OCTOBER 9, 2021

The 'Facebook Files' expose has sparked a whole new debate around the use of engagement algorithms, and their impact on society.

Social Networking 209

Social Networking Content Engagement Facebook 209

Webbiquity SMM

JULY 30, 2024

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You could also promote this live session on your other social networks and with your email list and run it like a webinar.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations.

Influencer 121

Influencer Social Media Survey Trends 121

Webbiquity SMM

MAY 18, 2021

” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. .” And if it is, can Twitter hold onto that spot?

B2B 362

B2B Platform Social Media Twitter 362

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. LinkedIn: 2.2%

Research 107

Research Social Media HootSuite ROI 107

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 123

Social Media Brands Reddit B2B 123

SocMed Sean

APRIL 25, 2021

Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. From Khloe?

Instagram 246

Instagram Platform Social Media How To 246

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

Platform 97

Platform Social Media Reddit B2B 97

Webbiquity SMM

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Jim was a big thing across several social networks until February 2019, when he seemed to just disappear. To indulge in a bit of understatement, a lot has changed since then. Now: It’s a mystery.

B2B 150

B2B How To HootSuite Statistics 150

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% LinkedIn: 2% What should government institutions and officials post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

Research 109

Research Social Media HootSuite Samples 109

Sherrilynne Starkie

JANUARY 2, 2018

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Social Media Strategies Summit

FEBRUARY 28, 2025

Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads. But it could still be money well spent.

Examples 164

Examples LinkedIn Newsletter UGC 164

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% What should financial institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

Social Media 111

Social Media Data HootSuite LinkedIn 111

Webbiquity SMM

JUNE 4, 2024

Overall B2B Social Media Traffic Trends: LinkedIn Getting More Dominant Over the six 10-month periods in this study, traffic from all social networks has steadily declined (other than a spike in LinkedIn visits as the marketplace opened up immediately post-COVID). Within social media traffic, two shifts jumped out.

B2B 240

B2B Trends Samples Sample 240

Sherrilynne Starkie

DECEMBER 20, 2020

The fourth most-popular social network for Canadians is Instagram. Forty per cent of Canadians is on Pinterest, an image-based social network and a third of those use it daily. YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. Almost a third of those use it daily.

Marketing 367

Marketing Syndication Adwords News 367

Sherrilynne Starkie

DECEMBER 18, 2017

The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. The key is relevance. Facebook offers the opportunity to serve the most relevant ad to each user.

Advertising 305

Advertising Facebook CPM CPC 305

Hootsuite

SEPTEMBER 16, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% What should educational institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix? Facebook: 3.6% X (Twitter): 3.3%

Education 102

Education Research Social Media HootSuite 102

SocMed Sean

JULY 7, 2022

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. The post Tips for Managing Your Friend Settings on Facebook appeared first on SocMedSean - Social Media Sean.

Tips 245

Tips Facebook Privacy Social Networking 245

Sherrilynne Starkie

DECEMBER 4, 2018

Within moments, the news was shared with tens of millions of people via Twitter and other social networks. The crowd cheered. And then the crowd (mostly Millennials & Gen Z) liked and shared it. The tweet got about 6,000 @replies and RTs. Canada’s mainstream media picked up on this angle and gave it massive coverage.

Hosting 341

Hosting Education News Conference 341

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

Products 132

Products Social Media Brands How To 132

Sprout Social

JANUARY 22, 2025

Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business. After all, establishing a presence on any social network is a serious investment of time and resources. Engage with comments and encourage discussions LinkedIn is a social network.

Examples 126

Examples LinkedIn Strategy Content 126

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. 3 cool features Choose from 350+ metrics to effectively set up and measure social KPIs.

Analytics 104

Analytics Social Media Tools Price 104

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Ignite Social Media

DECEMBER 20, 2024

Related Posts Leveraging Meta’s Dynamic Ads: Boosting Performance and Efficiency in Social Media Advertising What’s the Difference Between a Social Media Influencer and a Content Creator? appeared first on Ignite Social Media. The post Tweeting on Martin Luther King Jr. Day: The Good, the Bad and the Why?!

RFP 114

RFP Social Media Review Trends 114

Buffer Social

MARCH 5, 2025

Choose and understand the social media platforms you’re going to be on Choosing which social media platforms to be on is a critical aspect of your social media strategy. Which social networks you choose depends on: Where does your target audience hang out online? Where do you enjoy creating content?

Social Media 114

Social Media Strategy Marketing How To 114

Social Media Today

JULY 23, 2020

With online shopping on the rise, Google's looking to ensure it doesn't lose out to the increase of on-platform buying options on social networks.

Buy 217

Buy Google List Products 217

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Graphics, photos, infographics, icons, photo quotes, diagrams. Facebook users spend 3x more time watching live video than traditional video.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Today

JULY 2, 2021

The social network outlines four ways it will work to help “build a greener Europe.” Facebook has joined the European Union’s Climate Pact and pledged to reduce its carbon footprint.

Facebook 216

Facebook Social Networking 216

Social Media Today

MAY 26, 2022

TikTok requires a different approach than other social networks, as highlighted by these stats.

Social Networking 211

Social Networking 211

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 260

Social Media Tips Marketing UGC 260

SocMed Sean

FEBRUARY 17, 2022

Job hunting is a job by itself, and if you're currently looking for work, chances are you're using social media networks to extend your search, which is a brilliant step. With over 800 million users worldwide, LinkedIn is one of the most popular social networks. LinkedIn isn't a career-focused social network anymore.

LinkedIn 214

LinkedIn Social Networking Meme Applications 214

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buffer Social

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. Open standards in social media could be as powerful as open standards have been for direct and private communication (email).

Social Media 58

Social Media API Social Networking Feed 58

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Social Media Today

SEPTEMBER 25, 2023

AI bots are becoming more prominent, peddling scams and spam on social networks.

Platform 197

Platform Social Networking 197

Oktopost

JULY 8, 2024

Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

B2B 105

B2B Influencer ROI Authentication 105