Social Media Today

APRIL 16, 2024

Does Airchat have the juice to compete in the tough social media space?

Social Networking 197

Social Networking Compete Social Media 197

Social Media Today

OCTOBER 9, 2021

The 'Facebook Files' expose has sparked a whole new debate around the use of engagement algorithms, and their impact on society.

Social Networking 210

Social Networking Content Engagement Facebook 210

Webbiquity SMM

JULY 30, 2024

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You could also promote this live session on your other social networks and with your email list and run it like a webinar.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Buffer Social

JUNE 27, 2023

How different parts of Bluesky look Bluesky is a decentralized social network, much like Mastodon, that allows its users to share short text updates through different providers instead of a huge central one. Meanwhile, Bluesky is built on the ATProtocol , a social networking technology created by the team.

Social Networking 145

Social Networking Twitter Flipboard Feedly 145

Sprout Social

NOVEMBER 4, 2024

A significant 42% of shoppers are turning to social to find the perfect gift more this year compared to 2023. This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Social networks are indispensable for those in search of fresh ideas and trusted recommendations.

Influencer 122

Influencer Social Media Survey Social Networking 122

Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Social Media 137

Social Media Content How To Sentiment 137

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. LinkedIn: 2.2%

Research 117

Research Social Media HootSuite ROI 117

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 124

Social Media Brands Reddit B2B 124

SocMed Sean

APRIL 25, 2021

Instagram is quickly becoming one of the most widely-adopted social networks out there. While it was a rising star before its acquisition by Facebook, having the backing of the largest social network has certainly helped it continue to grow in popularity. From Khloe?

Instagram 246

Instagram Platform Social Media How To 246

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% LinkedIn: 2% What should government institutions and officials post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

Research 119

Research Social Media HootSuite Sample 119

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

Platform 97

Platform Social Media Reddit B2B 97

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Social Media 120

Social Media Content Meme Social Networking 120

Social Media Strategies Summit

FEBRUARY 28, 2025

Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads. But it could still be money well spent.

Examples 172

Examples LinkedIn Newsletter UGC 172

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 5% Facebook: 3.6% What should financial institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

Social Media 119

Social Media Data HootSuite LinkedIn 119

Sherrilynne Starkie

JANUARY 2, 2018

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Facebook Blueprint certification and Twitter Flight School demonstrate mastery in major social networks.

Consultant 309

Consultant Social Media Curata Sysomos 309

Webbiquity SMM

DECEMBER 17, 2019

The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. Conventional wisdom is that Tuesdays are the best days for social media posting (particularly on Twitter), followed by Wednesdays and Mondays, then trailing off toward the end of the week.

B2B 256

B2B LinkedIn Research Twitter 256

Hootsuite

SEPTEMBER 16, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% What should educational institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix? Facebook: 3.6% X (Twitter): 3.3%

Education 109

Education Research Social Media HootSuite 109

Webbiquity SMM

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Jim was a big thing across several social networks until February 2019, when he seemed to just disappear. To indulge in a bit of understatement, a lot has changed since then. Now: It’s a mystery.

B2B 150

B2B How To HootSuite Statistics 150

Sprout Social

JANUARY 22, 2025

Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business. After all, establishing a presence on any social network is a serious investment of time and resources. Engage with comments and encourage discussions LinkedIn is a social network.

Examples 130

Examples LinkedIn Strategy Content 130

SocMed Sean

JULY 7, 2022

Facebook continues to grow more and more complex as a social network, and the privacy settings continue to expand. The post Tips for Managing Your Friend Settings on Facebook appeared first on SocMedSean - Social Media Sean.

Tips 245

Tips Facebook Privacy Social Networking 245

Sherrilynne Starkie

DECEMBER 4, 2018

Within moments, the news was shared with tens of millions of people via Twitter and other social networks. The crowd cheered. And then the crowd (mostly Millennials & Gen Z) liked and shared it. The tweet got about 6,000 @replies and RTs. Canada’s mainstream media picked up on this angle and gave it massive coverage.

Hosting 341

Hosting Education News Conference 341

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 112

Social Media Atlassian Strategy Content 112

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Just two years ago the news media industry looked bleak with almost half, 44 per cent, of people checking the news less than once a week. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. 3 cool features Choose from 350+ metrics to effectively set up and measure social KPIs.

Analytics 102

Analytics Social Media Tools Price 102

Buffer Social

MARCH 5, 2025

Choose and understand the social media platforms you’re going to be on Choosing which social media platforms to be on is a critical aspect of your social media strategy. Which social networks you choose depends on: Where does your target audience hang out online? Where do you enjoy creating content?

Social Media 115

Social Media Strategy Marketing How To 115

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Instead, the 2023 Sprout Social Index discovered that consumers want businesses to be authentic, human, helpful, and transparent.

Products 140

Products Social Media Brands How To 140

Ignite Social Media

DECEMBER 20, 2024

Related Posts Leveraging Meta’s Dynamic Ads: Boosting Performance and Efficiency in Social Media Advertising What’s the Difference Between a Social Media Influencer and a Content Creator? appeared first on Ignite Social Media. The post Tweeting on Martin Luther King Jr. Day: The Good, the Bad and the Why?!

RFP 114

RFP Social Media Review Trends 114

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Graphics, photos, infographics, icons, photo quotes, diagrams. Facebook users spend 3x more time watching live video than traditional video.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Today

MAY 26, 2022

TikTok requires a different approach than other social networks, as highlighted by these stats.

Social Networking 212

Social Networking 212

Social Media Today

JULY 2, 2021

The social network outlines four ways it will work to help “build a greener Europe.” Facebook has joined the European Union’s Climate Pact and pledged to reduce its carbon footprint.

Facebook 217

Facebook Social Networking 217

Buffer Social

NOVEMBER 22, 2024

With Bluesky, we now support the three major social networks pushing forward a new era of decentralized social media:  Mastodon ,  Threads  and  Bluesky. Open standards in social media could be as powerful as open standards have been for direct and private communication (email).

Social Media 59

Social Media API Social Networking Feedly 59

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

SocMed Sean

JANUARY 21, 2019

Three Ideas For Implementing Social Media Knowledge Management Inside Your Organization Build An Internal Social Network Create an internal knowledge base that employees can refer to that helps them learn about your products and serves while also sharing their experience and knowledge.

ROI 269

ROI Social Media CSR Knowledge Base 269

Social Media Today

SEPTEMBER 25, 2023

AI bots are becoming more prominent, peddling scams and spam on social networks.

Platform 197

Platform Social Networking 197

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

Social Media 264

Social Media Tips Marketing UGC 264

Oktopost

JULY 8, 2024

Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

B2B 105

B2B Influencer ROI Authentication 105