Social Media Strategies Summit

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.

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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.

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How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.

Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups).

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

9 Social Media Trends That Will Help You Win in 2021

Social Media Strategies Summit

Image via Pixabay. Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else.

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10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year.

6 Ways of Generating Leads From Social Media

Social Media Strategies Summit

Have you ever thought about generating leads from social media? You may be missing a huge opportunity. With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers.

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities.

Interview with Influencer Summit Emcee and Speaker, Jim Tobin, CEO of Carusele

Social Media Strategies Summit

The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers.

How Public Safety Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes?

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me Me too,” says the other. “I

Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .

Microcasting: Your Step-by-Step Guide to Getting Started

Social Media Strategies Summit

Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing?

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10 Things Marketers Need to Know About Voice in 2020

Social Media Strategies Summit

Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top 10 Social Media Listening Tools for Your Best Audience Insights

Social Media Strategies Summit

Social media listening tools give you the power to discover what your (current and future) customers really think about you. That’s something we’d all like to know, right?

Tools 143

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance.

B2B 130

How to Write the Perfect Instagram Caption for Better Brand Engagement

Social Media Strategies Summit

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert.

4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat.

5 Ways to Knock Your Brand’s Social Media Out of the Park in 2021

Social Media Strategies Summit

Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before.

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.

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How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season.

Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel.

SMSsummit Interviews the Founders of Canvas+Co

Social Media Strategies Summit

In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses.

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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

SMSsummit speaker Brendan Gahan. Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division.

10 COMMANDMENTS EVERY RELIGIOUS INSTITUTION MUST FOLLOW WHEN CREATING A YouTube CHANNEL

Social Media Strategies Summit

Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more.

How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B).

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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .