Social Media Strategies Summit

10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty.

10 Great Examples of TikTok Content for Higher Education

Social Media Strategies Summit

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms.

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10 Ways Government Agencies Can Get the Most Out of Their Facebook Page

Social Media Strategies Summit

Local, federal, and national governments on social media have a tough job. They need to educate their audiences, build trust, communicate essential information, and respond to complaints and queries. When it comes to reaching and engaging audiences, Facebook is still hard to beat.

Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers.

10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

A year-and-a-half ago, no one had ever heard the phrase “non-fungible token.”. It’s fair to say things have changed somewhat since then. According to a Security.org survey, familiarity with NFTs has skyrocketed in recent months.

Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests.

10 Government Agencies Killing it on TikTok

Social Media Strategies Summit

TikTok might not be the first channel that springs to mind regarding government social media. The video platform’s most popular content categories include topics like entertainment, dance, and pranks – not necessarily the sort of thing you’d expect a government agency to be posting.

How To Get Started with TikTok Ads

Social Media Strategies Summit

Want to start advertising on TikTok? You’re in good company. For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

SMSsummit Speaker Interview with Xenia Muether of Pink Orange

Social Media Strategies Summit

Xenia Muether is the Founder and CEO of Pink Orange, an agency launched in 2019. The fully remote agency has a global presence, with its team in London, Spain, Nigeria, Singapore, and South Africa.

SMSsummit Speaker Interview with Sarah Barnes of Harvey Mudd College

Social Media Strategies Summit

Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications.

11 Time-Saving Tools for Small Social Media Teams

Social Media Strategies Summit

The average brand spends almost 15% of its marketing budget on social media. That’s a lot of time and money. The problem is that it’s still barely scratching the surface for small social media teams.

Team 180

6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Content Marketing Tips For Building Brand Credibility

Social Media Strategies Summit

Creating and publishing next-level content is one of the best ways to invest in your brand. And, if you take a glance at people’s internet usage habits, you’ll find out just why. In 2021, the average person spent 6 hours and 58 minutes online.

15 Time Saving Strategies for Your Next Social Media Marketing Campaign

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

10 of the Best Examples of Brands Using Instagram Reels

Social Media Strategies Summit

It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it.

15 Time-Saving Strategies for Social Media Marketers

Social Media Strategies Summit

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

9 Strategies For Creating an Effective Social Media Content Calendar

Social Media Strategies Summit

Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time.

6 Ways to Create Marketing Content That Stands Out From the Noise

Social Media Strategies Summit

The amount of digital content people consume has never been higher. Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. We can only expect this number to grow as more content becomes available.

Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that?

How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

10 Brilliant Examples of Brands Using Livestream Shopping

Social Media Strategies Summit

Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping , it’s essentially the 21st-century answer to home shopping channels.

9 Inspiring Examples of Higher Education Institutions on Social Media

Social Media Strategies Summit

It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5

Your Step-by-Step Guide for Running a Social Media Audit

Social Media Strategies Summit

Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. But it’s not necessarily true that the highest spenders will see the best results. With the average internet user having 8.5

12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media.

How Government Agencies Can Best Engage Their Communities on Facebook

Social Media Strategies Summit

Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.

Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.

Interview with Adrian Domocos, Founder of Hot in Social Media

Social Media Strategies Summit

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups).

The Best Ways for Brands to Leverage Clubhouse

Social Media Strategies Summit

Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey.

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion.

How Much to Charge for Social Media Management

Social Media Strategies Summit

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.

Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.

9 Social Media Trends That Will Help You Win in 2021

Social Media Strategies Summit

Image via Pixabay. Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else.

10 Most Effective Ways to Negotiate with Influencers

Social Media Strategies Summit

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year.

How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand.