Expert insights. Personalized for you.
There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. According to a recent Pew Research study, 69% of adults report using Facebook. MORE
Lauren Brommer is an experienced digital marketer with a passion for social media. Currently at Cisco , Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is multiplied through social reach. MORE
Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. MORE
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6% MORE
For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. Luckily, there is no shortage of opportunities for businesses to win a sale during the 4th quarter. MORE
SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. You were at Edelman for a number of years before starting your own agency. MORE
Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). MORE
As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. MORE
With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. But LinkedIn isn’t just about finding a new job (or new talent). MORE
Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information. MORE
Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. MORE
SMSsummit speaker Brendan Gahan. Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. MORE
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. MORE
By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. Source: SensorTower. So What Exactly is TikTok? TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. MORE
Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. MORE
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing. How did you end up in marketing? What draws you to it, and specifically, Influencer marketing? Why do you love it? MORE
The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Tell us more about how your educational background led you to launch The Outloud Group. MORE
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . MORE
Influencer programs are a shed load of work. Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. So let’s talk about that. How do we know if we’re doing a good job? MORE
We had the honor of interviewing Ronda Scholting , Public Information Officer for West Metro Fire Rescue , headquartered in Lakewood, Colorado. Ronda will be speaking at our upcoming Social Media Strategies Summit for First Responders, where she’ll share how those working in public safety can use storytelling to build better media relationships. In her interview, Ronda shares insights about her role as a PIO and how she has translated her years of experience on TV to her current position. MORE
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . MORE
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. MORE
These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Because it works. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. MORE
Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. In 2019, second-quarter revenue increased 48% to $388 million. This accelerated from 39% growth in the previous quarter and from 36% in the prior quarter. According to the platform, user activity is up as well. Snapchat reached 190 million daily users in Q1 of 2019. MORE
Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . However, 57% of respondents have faced obstacles when justifying their spending to management. MORE
Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important. MORE
In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82% reporting that they prefer to watch live video overseeing a social post and 63% of people aged 18-34 watch live streaming content regularly. MORE
2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. MORE
Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Programmatic Display Ad Spending. Source: eMarketer. MORE
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human. MORE
We’re gearing up for the Social Media Strategies Summit in Anaheim next month! In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy. MORE
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). MORE
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year. MORE
For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action. MORE
Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is creating a battle among brands to get campaigns opened and to win the attention of subscribers. MORE
2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship. MORE
According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them improve sales. MORE
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. MORE
By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s definitely not a secret that email marketing is a powerful tool for brands to reach their consumers directly and motivate them to purchase. MORE
Social Media Strategies Summit
SEPTEMBER 3, 2020
Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information.
Social Media Strategies Summit
AUGUST 4, 2020
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .
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Social Media Strategies Summit
SEPTEMBER 21, 2020
SMSsummit speaker Brendan Gahan. Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division.
Social Media Strategies Summit
OCTOBER 1, 2020
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Strategies Summit
AUGUST 31, 2020
Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more.
Social Media Strategies Summit
AUGUST 4, 2020
Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B).
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. We asked him a few questions about what makes an influencer campaign work, how to create a meaningful influencer marketing strategy, and what he wishes influencers would stop doing. How did you end up in marketing? What draws you to it, and specifically, Influencer marketing? Why do you love it?
Social Media Strategies Summit
FEBRUARY 27, 2020
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Now that we’re two full months into 2020, we are starting to see which trends and platforms will fade into the background – and which will shape our strategies this year.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat.
Social Media Strategies Summit
JANUARY 2, 2020
As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Strategies Summit
MARCH 20, 2019
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6%
Social Media Strategies Summit
JANUARY 10, 2019
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.
Social Media Strategies Summit
APRIL 22, 2019
2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers.
Social Media Strategies Summit
JUNE 20, 2019
In April 2016, Facebook launched Facebook Live and the response from marketers was initially very positive. 25% of brands posted a live video that year ( Buffer ). Since then, the popular video medium has grown and been adopted by Instagram (IG Live), Twitter (Periscope), YouTube and Twitch among others. And customers have followed suit, with 82% reporting that they prefer to watch live video overseeing a social post and 63% of people aged 18-34 watch live streaming content regularly.
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ).
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Strategies Summit
OCTOBER 30, 2019
There is no shortage of reasons for brands to move away from the social media giant, Facebook. From the algorithm changes to the fake news stories that plagued the 2016 election and the ever-increasing cost of advertising , the environment on Facebook seems to get more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the influence the platform still holds. According to a recent Pew Research study, 69% of adults report using Facebook.
Social Media Strategies Summit
AUGUST 28, 2019
Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Social Media Strategies Summit
MAY 24, 2019
Video is a highly effective form of content. For marketers, it is an easy way to communicate their value proposition and engage their audience. And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to a recent report by Smart Insights, 83% of marketers believe that video is becoming more important.
Social Media Strategies Summit
OCTOBER 23, 2019
Influencer programs are a shed load of work. Part of what makes them more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative to the business goals they are working towards. So let’s talk about that. How do we know if we’re doing a good job?
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Strategies Summit
JANUARY 2, 2020
For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. Luckily, there is no shortage of opportunities for businesses to win a sale during the 4th quarter.
Social Media Strategies Summit
SEPTEMBER 12, 2019
Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. And that number is expected to grow: by 2021, almost 88% of all US digital display ad dollars will transact programmatically. Programmatic Display Ad Spending. Source: eMarketer.
Social Media Strategies Summit
OCTOBER 16, 2019
Once considered a niche platform for the young, Snapchat has grown to control a considerable piece of the social advertising pie. In 2019, second-quarter revenue increased 48% to $388 million. This accelerated from 39% growth in the previous quarter and from 36% in the prior quarter. According to the platform, user activity is up as well. Snapchat reached 190 million daily users in Q1 of 2019.
Social Media Strategies Summit
JANUARY 3, 2019
2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. The platform also rolled out a new algorithm , focusing on serving its users content based on three primary factors: interests, timeliness, and relationship.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Strategies Summit
MAY 10, 2019
Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless.
Social Media Strategies Summit
SEPTEMBER 25, 2019
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers.
Social Media Strategies Summit
JANUARY 8, 2020
We had the honor of interviewing Ronda Scholting , Public Information Officer for West Metro Fire Rescue , headquartered in Lakewood, Colorado. Ronda will be speaking at our upcoming Social Media Strategies Summit for First Responders, where she’ll share how those working in public safety can use storytelling to build better media relationships. In her interview, Ronda shares insights about her role as a PIO and how she has translated her years of experience on TV to her current position.
Social Media Strategies Summit
OCTOBER 3, 2019
By now, you’ve probably heard of the emerging social media site, TikTok. Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok was also downloaded 1 billion times in 2018 , eclipsing Instagram’s 444 million downloads. Source: SensorTower. So What Exactly is TikTok? TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video.
Social Media Strategies Summit
MARCH 3, 2020
The Influencer Summit team had the change to talk with Joel Beckett, CEO of The Outloud Group , a Detroit-based influencer marketing agency, about the value of influencer marketing, the opportunity it presents for brands, and how brands should think about influencer marketing as a full-funnel strategy. Tell us more about how your educational background led you to launch The Outloud Group.
Social Media Strategies Summit
OCTOBER 24, 2018
According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Perhaps most importantly, more than half of marketers who’ve been using social media for more than 2 years reported it helped them improve sales.
Social Media Strategies Summit
DECEMBER 14, 2018
Email may not be a new marketing tactic (the first marketing email was reportedly sent in 1978 and resulted in $13 million in sales), but it remains one of the most highly used and effective marketing channels to date. But with great results comes increased competition: individuals receive approximately 121 emails each day. This is creating a battle among brands to get campaigns opened and to win the attention of subscribers.
Social Media Strategies Summit
AUGUST 1, 2019
These days, influencer marketing is just about everywhere. It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. Why is this marketing tactic so popular? Because it works. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content.
Social Media Strategies Summit
APRIL 4, 2019
Influencer Marketing is a growing industry: it is expected to reach $10 billion by 2020. Marketers have already seen an increase in competition and costs as a result of the marketing strategy’s popularity. According to the 2019 Influencer Marketing Benchmark Report , nearly two-thirds of marketers surveyed intend to increase their spending over the next 12 months. . However, 57% of respondents have faced obstacles when justifying their spending to management.
Social Media Strategies Summit
DECEMBER 7, 2018
For years, marketers have debated the benefits of social media versus email marketing. However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. According to the Marketing Rule of 7 , consumers need to “hear” a message at least 7 times before taking the desired action.
Social Media Strategies Summit
NOVEMBER 14, 2019
With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. But LinkedIn isn’t just about finding a new job (or new talent).
Social Media Strategies Summit
SEPTEMBER 26, 2019
SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. In her interview, Danielle shares about how Sway Group started, how they work with their network of influencers, and what she’ll be speaking about at our upcoming Social Media Strategies Summit in New York City. You were at Edelman for a number of years before starting your own agency.
Social Media Strategies Summit
NOVEMBER 15, 2018
By 2021, the total number of business and consumer emails sent is expected to reach 319.6 billion. That number is based on an expected annual growth rate of 4.4% since 2017. The reason for this growth is simple: email has a median ROI of 122%. That’s over 4x greater than any other marketing channel. It’s definitely not a secret that email marketing is a powerful tool for brands to reach their consumers directly and motivate them to purchase.
Social Media Strategies Summit
MARCH 11, 2019
Lauren Brommer is an experienced digital marketer with a passion for social media. Currently at Cisco , Lauren leads the US social media strategy where she works cross-functionally to ensure customers are met with engaging content on Cisco’s social channels, insights from social listening inform the go-to-market strategy, and the power of a live event is multiplied through social reach.
Social Media Strategies Summit
FEBRUARY 21, 2019
We’re gearing up for the Social Media Strategies Summit in Anaheim next month! In this interview with opening keynote speaker Melinda Byerley , serial entrepreneur and the founder of Timeshare CMO , she shares insight on how 20 years in tech has shaped her marketing philosophy, her work on #DVDNation , and some common misconceptions on influencer marketing strategy.
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