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Social Media Strategies Summit
MAY 19, 2022
Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers.
Social Media Strategies Summit
JUNE 3, 2022
Sarah Barnes has more than 20 years of experience as a writer and editor for print and digital communications.
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Social Media Strategies Summit
MAY 27, 2022
The average brand spends almost 15% of its marketing budget on social media. That’s a lot of time and money. The problem is that it’s still barely scratching the surface for small social media teams.
Social Media Strategies Summit
JUNE 24, 2022
It’d be easy to dismiss Instagram Reels as a shameless TikTok clone. Whether it is or isn’t, that doesn’t change the fact that people like it.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
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Social Media Strategies Summit
JUNE 10, 2022
As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.
Social Media Strategies Summit
APRIL 22, 2022
Creating and publishing next-level content is one of the best ways to invest in your brand. And, if you take a glance at people’s internet usage habits, you’ll find out just why. In 2021, the average person spent 6 hours and 58 minutes online.
Social Media Strategies Summit
JUNE 16, 2022
Brands in the US are expected to shell out more than $56 billion on social media marketing in 2022. But it’s not necessarily true that the highest spenders will see the best results. With the average internet user having 8.5
Social Media Strategies Summit
MAY 27, 2022
As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts.
Social Media Strategies Summit
APRIL 11, 2022
Are you tired of winging it when publishing social media content? A social media content calendar is the need of the hour to ensure that your content is published consistently and on time.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Strategies Summit
SEPTEMBER 14, 2021
Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media.
Social Media Strategies Summit
APRIL 14, 2022
Livestream shopping is an e-commerce marketing strategy that sees a host — often a celebrity or an influencer — promote products via a live video stream. Also called live shopping , it’s essentially the 21st-century answer to home shopping channels.
Social Media Strategies Summit
JANUARY 5, 2022
Instagram provides a huge opportunity for small businesses to reach new audiences and establish their brand online. However, simply having a presence on the platform isn’t enough anymore. An effective, well-planned Instagram strategy is needed to drive real results. How can you do that?
Social Media Strategies Summit
NOVEMBER 4, 2021
The amount of digital content people consume has never been higher. Data shows that in 2020, the average time spent with digital media equaled 470 minutes per user per day in the United States. We can only expect this number to grow as more content becomes available.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Strategies Summit
OCTOBER 14, 2021
If there were ever doubts about the importance of agility in the fast-paced world of social media, the last 18 months have surely laid them to rest. COVID-19 forced marketers to be highly flexible.
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. For one thing, it seems employees like it. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media.
Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5
Social Media Strategies Summit
MAY 25, 2021
Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.
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Discover just how easy it is to boost SEO with social media.
Social Media Strategies Summit
APRIL 8, 2021
Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.
Social Media Strategies Summit
MARCH 11, 2021
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey.
Social Media Strategies Summit
MARCH 25, 2021
Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion.
Social Media Strategies Summit
NOVEMBER 12, 2020
Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups).
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A beginner's guide to social media automation tools and getting automation right.
Social Media Strategies Summit
FEBRUARY 22, 2021
It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.
Social Media Strategies Summit
JANUARY 22, 2021
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.
Social Media Strategies Summit
FEBRUARY 18, 2021
Image via Pixabay. Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else.
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year.
Social Media Strategies Summit
APRIL 15, 2021
Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand.
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers.
Social Media Strategies Summit
JUNE 3, 2021
Government agencies can leverage social media to share (sometimes critically) important information with their communities.
Social Media Strategies Summit
JULY 28, 2021
Have you ever thought about generating leads from social media? You may be missing a huge opportunity. With a user base of 3.78 billion (as of 2021), social media presents countless lead-generation opportunities to marketers.
Social Media Strategies Summit
NOVEMBER 30, 2020
500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes?
Social Media Strategies Summit
FEBRUARY 24, 2021
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me Me too,” says the other. “I
Social Media Strategies Summit
FEBRUARY 11, 2021
Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing?
Social Media Strategies Summit
AUGUST 4, 2020
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .
Social Media Strategies Summit
MAY 25, 2021
Government, political, and advocacy agencies all play an important role in the world: they work to keep people safe and informed. Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat.
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