Expert insights. Personalized for you.
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey. MORE
Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. MORE
Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey. MORE
Image via Pixabay. Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. MORE
For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. MORE
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6% MORE
Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). MORE
As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. MORE
Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before. MORE
Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information. MORE
Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more. MORE
Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion. MORE
Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing? MORE
SMSsummit speaker Brendan Gahan. Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division. MORE
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. MORE
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers. MORE
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers. MORE
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . MORE
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me Me too,” says the other. “I MORE
When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert. MORE
Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. MORE
We had the honor of interviewing Ronda Scholting , Public Information Officer for West Metro Fire Rescue , headquartered in Lakewood, Colorado. MORE
500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes? MORE
Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source. MORE
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . MORE
Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance. MORE
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. MORE
It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. MORE
The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. MORE
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. MORE
2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers. MORE
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human. MORE
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. MORE
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. MORE
Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). MORE
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat. MORE
Social Media Strategies Summit
APRIL 8, 2021
Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Only Google’s YouTube breaks the Zuckerberg-owned monopoly. Image source.
Social Media Strategies Summit
APRIL 15, 2021
Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Or, is it the other way around? Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand.
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Social Media Strategies Summit
MARCH 25, 2021
Social commerce is big business. How big? Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 trillion. To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 trillion.
Social Media Strategies Summit
MARCH 11, 2021
Clubhouse is the hottest topic in social media right now. It’s basically mandated that any article about it has to use words like “buzzy” and reference its myriad of A-list users, from Elon Musk to Oprah Winfrey.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Social Media Strategies Summit
FEBRUARY 22, 2021
It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way.
Social Media Strategies Summit
JANUARY 22, 2021
As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year.
Social Media Strategies Summit
JANUARY 21, 2021
After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year.
Social Media Strategies Summit
FEBRUARY 24, 2021
Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. Imagine you own a bookshop. One day, you overhear two customers chatting. The first says: “I love this place!”. “Me Me too,” says the other. “I
Social Media Strategies Summit
FEBRUARY 18, 2021
Image via Pixabay. Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Strategies Summit
FEBRUARY 11, 2021
Are you interested in getting on a new platform before mass adoption happens? Would you like to build an audience on a platform with no algorithm? Does automating your content distribution to go to the world’s biggest platforms at once – without any interaction from you – sound appealing?
Social Media Strategies Summit
AUGUST 4, 2020
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .
Social Media Strategies Summit
FEBRUARY 18, 2020
The Influencer Summit team had the chance to sit down with Jim Tobin, president and founder of Carusele , the leading influencer marketing company for consumer brands and retailers.
Social Media Strategies Summit
FEBRUARY 27, 2020
We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Strategies Summit
NOVEMBER 30, 2020
500 million. That’s how many people use Instagram daily. That’s a huge consumer base that shouldn’t be ignored. Users spend, on average, 28 minutes on the platform. That’s how much time you have to convert them into paying customers. So what are people doing in these 28 minutes?
Social Media Strategies Summit
FEBRUARY 4, 2021
Millions of businesses are trying to survive COVID-19 conditions. In today’s competitive commercial landscape, marketing professionals increasingly depend on digital channels for assistance.
Social Media Strategies Summit
SEPTEMBER 3, 2020
Every decade since the 1980s seems to have ushered in a new technology that changes the game. The 1980s saw the rise of the personal computer in the form of the Apple II and the Commodore. The 1990s saw the introduction of the internet that swiftly changed the way we share information.
Social Media Strategies Summit
JANUARY 28, 2021
When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Engagement is equally essential, if not more so. While having a high list of followers will get your content in front of more people, having better engagement gets those people to convert.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Strategies Summit
JANUARY 2, 2020
As we ring in 2020 we enter not just a new year, but also a new decade. The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel.
Social Media Strategies Summit
DECEMBER 17, 2020
Thanks to our year of physically distancing from friends, colleagues, and family – consumers have come to rely on social media more than ever before.
Social Media Strategies Summit
DECEMBER 4, 2020
The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season.
Social Media Strategies Summit
SEPTEMBER 21, 2020
SMSsummit speaker Brendan Gahan. Brendan Gahan is Partner & Chief Social Officer at independent creative agency Mekanism, leading the agency’s social division.
Advertisement
Discover just how easy it is to boost SEO with social media.
Social Media Strategies Summit
OCTOBER 1, 2020
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses.
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Unfortunately, no one has a crystal ball to see who is going to be the next Facebook, Instagram, or Snapchat.
Social Media Strategies Summit
AUGUST 28, 2019
Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Social Media Strategies Summit
FEBRUARY 13, 2020
With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing.
Social Media Strategies Summit
JANUARY 2, 2020
For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss.
Social Media Strategies Summit
AUGUST 31, 2020
Around ¾ of U.S adults, or 73%, say they use Youtube according to a 2019 survey from Pew Research Center. People use Youtube to listen to music, watch their favorite influencers, get answers to questions or help with things like recipes, hacks and more.
Social Media Strategies Summit
AUGUST 4, 2020
Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B).
Social Media Strategies Summit
AUGUST 3, 2020
The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. .
Social Media Strategies Summit
SEPTEMBER 25, 2019
Although the idea of chatbots has been around for quite some time (see: A Visual History of Chatbots ), it has only been over the past several years that they have really come into the mainstream. Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. In fact, chatbots have already changed the way many marketers think about reaching and engaging customers.
Social Media Strategies Summit
MARCH 20, 2019
Although Instagram is best known as a platform to share your most beautiful photographs, video is becoming a bigger and bigger part of the popular platform. With the launch of IG Live in 2016 and IG TV in 2018, the platform (and it’s users) are embracing both ephemeral and long-form video. If you don’t currently have a video strategy on Instagram, there is good data to support creating one: videos on Instagram get 21.2% more interactions than single images and 18.6%
Social Media Strategies Summit
JANUARY 10, 2019
Storytelling is the process of building a narrative to communicate something to an audience. The concept of storytelling in marketing is not a new one, but as content continues to grow as a central tenet of a solid marketing strategy, storytelling has grown in popularity among brands. Stories forge deeper connections with an audience, and by tapping into the audience’s emotions, can make a brand feel more human.
Social Media Strategies Summit
JANUARY 8, 2020
We had the honor of interviewing Ronda Scholting , Public Information Officer for West Metro Fire Rescue , headquartered in Lakewood, Colorado.
Social Media Strategies Summit
APRIL 22, 2019
2018 was a year of lasting impacts on the social media industry. The year began with a post from Mark Zuckerberg announcing the biggest algorithm update Facebook had ever seen. Then, news of the Cambridge Analytica scandal broke and the GDPR went into effect. There were positive changes for marketers as well. With the expansion of shoppable Instagram, huge growth of the Stories format and the launch of IGTV, marketers had more ways than ever to connect and engage with consumers.
Social Media Strategies Summit
NOVEMBER 18, 2020
Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social.
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