Social Media Today

AUGUST 27, 2020

Google's launched a new program to help European retailers boost their digital presence

Retail 161

Retail Training Google Marketing 161

Sherrilynne Starkie

NOVEMBER 8, 2018

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature.

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Retail Trends Survey Small Business 195

Social Media Today

SEPTEMBER 1, 2020

Google has added some new ad options to help retailers connect with shoppers in the coming holiday period

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Retail Tools Google 129

Sherrilynne Starkie

OCTOBER 17, 2012

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. The ROI of Social Media for Retail Websites.

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Retail Facebook Study ROI 281

Social Media Today

MAY 7, 2020

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns

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Retail Products Trends Tools 118

Forbes Social Media

AUGUST 8, 2020

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-media Editors' Pick editors-pick business retailSocial commerce platform MeSpoke turns ordinary consumers into rewarded brand influencers. It puts the consumer in the center of social commerce, unlike the prevailing channel-centric definition centered on transactions conducted within social media platforms.

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Retail Influencer Platform Brands 47

Meltwater

NOVEMBER 4, 2018

Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>.

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Retail Social Media 110

Convince & Convert

NOVEMBER 2, 2015

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com.

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Retail Tips Airlines Loyalty 112

Social Media Today

JANUARY 15, 2020

Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web

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Retail Company Process List 110

Meltwater

JANUARY 24, 2017

Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

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Patterns Retail 101

Forbes Social Media

MAY 22, 2020

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-mediaThe European entry is part of a strategy to take Kylie Cosmetics global—into physical stores as well as online, where the brand has had great success.

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Retail Strategy Brands Social Media 45

Ignite Social Media

DECEMBER 6, 2018

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. Finalist for Social Media Buzz Awards.

Retail 99

Retail Fashion Real Estate Social Media 99

Ignite Social Media

JULY 18, 2019

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 As part of our ongoing relationship, we worked with the retailer to create a partner program that supported and generated interested in partner products available on their e-commerce site.

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Case Study Retail Study Social Media 77

Small Business Mavericks

MARCH 15, 2013

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

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Retail Analytics Wireless Data 85

Twist Image

JULY 19, 2018

Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail.

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Retail Airlines Buy Training 40

Ignite Social Media

JULY 8, 2016

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency.

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Fashion Retail Trends Social Media 95

Ignite Social Media

NOVEMBER 29, 2016

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages.

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Retail Facebook Eventful Hosting 126

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. Does this place other retailers at a disadvantage?

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Retail Mobile Sites comScore 138

Twist Image

JUNE 4, 2012

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.

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Retail Real Estate Loyalty Mobile 81

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.

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Retail UGC Trends Authentication 63

Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Retail brands looking to win on the platform should take an always-on approach for specific search terms and use trend data to target people who are searching for seasonal ideas. Moms are a key target market for many retail brands.

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Retail Authentication Loyalty Brands 72

Pixlee

MARCH 31, 2020

And while the core focus of a retailer’s app is to ultimately drive commerce, forward-thinking brands are reframing the value of the app as the hub for content, commerce, and community. . The post How to Radically Rethink Your Retail App to Increase Engagement appeared first on The Pixlee Blog. The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on.

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Retail Engagement Communities Hashtag 53

Firebelly

NOVEMBER 30, 2015

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

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Retail Buy Social Networking Products 129

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

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Retail comScore Loyalty Study 135

The Realtime Report

FEBRUARY 15, 2018

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work. The post What Services Do You Need to Start a Retail Website? But when they actually start putting their website together, they realize that there is more to creating a website than meets the eye.

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Retail Hosting Reputation Buy 85

Forbes Social Media

MAY 21, 2019

Retailers have redesigned stores for the eyeballs of Instagram; now Betabrand is doing the same for ears with their new immersive retail experience: Podcast Theatre

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Retail Instagram Influencer 59

Sprout Social

AUGUST 3, 2020

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID. When brick and mortar retailers initially closed for business, consumers were in search of anything that would provide immediate relief.

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Retail Sentiment Trends Guidelines 60

Twist Image

JUNE 30, 2013

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

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Retail Industry Advertising Conversation 76

Firebelly

JULY 27, 2015

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations.

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Retail Trends Buy Instagram 154

Twist Image

AUGUST 7, 2018

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online.

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Retail Policies Small Business Discount 40

Twist Image

AUGUST 8, 2015

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). retail.

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Retail Hosting Industry Study 73

Mindjumpers

AUGUST 1, 2012

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. As the title of the new report reveals, the focus of this third study is on social marketing for retail brands and how popular consumer brands are making use of Facebook to deliver media impressions at scale and not least drive desired behaviour among key customer segments.

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Retail Report Brands comScore 186

Pixlee

FEBRUARY 20, 2018

Instead, today’s retailers are competing through relationship-building. The path to success with this strategy requires developing a deep understanding of omni-channel retail opportunities, and then forming an appropriate distribution and marketing strategy that considers the nuances of various channels. The Omni-Channel Impact on Customers and Retailers. Traditionally, retailers offering multiple distribution channels developed each one as a separate line of business.

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Retail Compete Forums Meeting 63

Ari Herzog

AUGUST 30, 2012

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. I live in the traditional North End neighborhood of Boston.

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Retail Social Media Compete Posterous 110

Pixlee

OCTOBER 7, 2019

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse? Many investors are dumping retail stocks as the bankruptcies of retail stores continue to rise.

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Retail UGC Comparison Price 57

Forbes Social Media

MAY 21, 2020

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-media businessLast Friday, after business hours, the story broke on JCPenney’s chapter 11 bankruptcy filing, which few were particularly surprised about.

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Retail Social Media 74

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. This post Retailers and the rising trend of sustainability: what marketers need to know originally appeared on Sprout Social.

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Retail Fashion Trends Chemicals 80

Small Business Maverick

JANUARY 25, 2016

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website.

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Retail Products Small Business Course 40

Direct Marketing Observations

JUNE 7, 2012

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.

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Retail Mobile Marketing 141

Direct Marketing Observations

AUGUST 28, 2012

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

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Retail Social Media 160

Forbes Social Media

FEBRUARY 28, 2020

In the “New Retail”, venues must take on “higher-ground” goals of engagement, interaction, reverence, loyalty, belonging, and “retailtainment Stores that once were primarily for storing, will store no more.

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Loyalty Retail Engagement 41

Bill Hartzer

MARCH 25, 2010

Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.

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Applications Retail Apparel Badge 111

Meltwater

JULY 16, 2017

E-commerce is taking over the way we shop. If you need proof, just look at… Read More.

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Retail Brands 116