Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. The ROI of Social Media for Retail Websites.

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season.

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Bed Bath & Beyond Surges Nearly 40% As Retail Traders Pile Back Into Meme Stocks

Forbes Social Media

Reddit investors are once again driving up the share prices of popular meme trades.

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts

The Realtime Report

Revolutionizing Retail: ‘Humanized’ Live Online Video Sales Spurring Seismic eComm Paradigm Shifts. This as exemplified by the profound impact that live, in-person online video is now poised to make on the global e-retail trade, which some estimates project will grow to a staggering 5.4

Google Launches 'Accelerating Retail' Digital Marketing Training Program for Businesses in Europe

Social Media Today

Google's launched a new program to help European retailers boost their digital presence

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How 5 retail brands are stealing the show online


Digital innovators are changing the face of marketing for fashion retail brands.

Benefits of Understanding Retail and Wholesale Pricing

The Realtime Report

Benefits of Understanding Retail and Wholesale Pricing. Let’s say you are the owner of a retail store. Just like this, retailers could set any markup percentage they find reasonable. Of course, a higher percentage means more profit for the retailer.

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Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push

Social Media Today

Pinterest has added a range of new eCommerce tools to help retailers with their end of year push

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Google Adds New Ad Tools for Retailers Ahead of the Holiday Push

Social Media Today

Google has added some new ad options to help retailers connect with shoppers in the coming holiday period

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FMCG brands: are you leveraging your retailer’s audience?


From highly creative campaigns to brand-customer interactions that went viral – FMCG brands are no strangers to social media marketing. But are they missing out by failing to consider a whole set of audiences bigger than that of a prime-time news channel? Audience Intelligence

Cashing in: 3 ways retailers can bounce back in the new normal


For retail brands across the world the only thing that has been constant is change. billion due to retail closures in the last year. Though some brands have been able to weather the storm with a shift to online, we saw the fall of retail giants like Topshop, part of Arcadia Group.

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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Social Media Today

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns

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Social Media Marketing for Retail Brands: 5 Essential Tips


Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands.

How to Use Retail Bots for Sales and Customer Service


Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot?

4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via

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Meta Announces the Launch of its First Retail Store to Showcase its Hardware Products

Social Media Today

The nest stage in Meta's metaverse adoption strategy

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How Millennials Are Changing Retail Patterns


Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

Retailer L.L. Bean Won't Post On Social Media This Month

Forbes Social Media

The retailer announced on Monday that it would not be posting on any social media platforms for the coming weeks in recognition of Mental Health Awareness Month.

Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools

Social Media Today

Direct-to-consumer connection could help Meta maximize its metaverse push, in various ways

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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

3 trend forecasting tips for retail brands. The post The Twilight renaissance: Why retailers need social media for trend forecasting appeared first on Sprout Social. Intermediate Retail Social Listening Social Media Trends Consideration Stage

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Coty Partners With Beauty Retailer Douglas To Debut Kylie Skin In Europe

Forbes Social Media

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-mediaThe European entry is part of a strategy to take Kylie Cosmetics global—into physical stores as well as online, where the brand has had great success.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. Finalist for Social Media Buzz Awards.

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How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey.

Riding The Wave Of Social Commerce, MeSpoke Makes Retail Truly Consumer-Centric

Forbes Social Media

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-media Editors' Pick editors-pick business retailSocial commerce platform MeSpoke turns ordinary consumers into rewarded brand influencers. It puts the consumer in the center of social commerce, unlike the prevailing channel-centric definition centered on transactions conducted within social media platforms.

Black Friday: 3 Big Box Retailers Social Media Approach


Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>.

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Retail Reentry: ‘Business As Unusual’

Forbes Social Media

Before customers will begin making non-essential purchases, a host of new considerations must be addressed, beyond the rudimentary decisions that retailers, landlords, or mall managers ever contemplated

The New Retail Economy

Twist Image

Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. Does this place other retailers at a disadvantage?

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A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 As part of our ongoing relationship, we worked with the retailer to create a partner program that supported and generated interested in partner products available on their e-commerce site.

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

Social Media Today

Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages.

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The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.

Instacart Wants To Transform Into An Inspirational Shopping Platform

Forbes Social Media

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-media business retail

It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

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How Retailers Can Use Pinterest To Boost Holiday Sales


The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

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Stats to Know About Ecommerce & Retail Trends In 2021


Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. The post Stats to Know About Ecommerce & Retail Trends In 2021 appeared first on The Pixlee Blog.

What Services Do You Need to Start a Retail Website?

The Realtime Report

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work. The post What Services Do You Need to Start a Retail Website? But when they actually start putting their website together, they realize that there is more to creating a website than meets the eye.

5 Ways Retail Brands Can Win on Social in 2019


Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Retail brands looking to win on the platform should take an always-on approach for specific search terms and use trend data to target people who are searching for seasonal ideas. Moms are a key target market for many retail brands.