Google Launches 'Accelerating Retail' Digital Marketing Training Program for Businesses in Europe

Social Media Today

Google's launched a new program to help European retailers boost their digital presence

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Benefits of Understanding Retail and Wholesale Pricing

The Realtime Report

Benefits of Understanding Retail and Wholesale Pricing. Let’s say you are the owner of a retail store. Just like this, retailers could set any markup percentage they find reasonable. Of course, a higher percentage means more profit for the retailer.

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Pinterest Adds New Presentation, Discovery and Ad Options to Assist Retailers with the End of Year Push

Social Media Today

Pinterest has added a range of new eCommerce tools to help retailers with their end of year push

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Google Adds New Ad Tools for Retailers Ahead of the Holiday Push

Social Media Today

Google has added some new ad options to help retailers connect with shoppers in the coming holiday period

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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. It provides insight for retailers and marketers seeking to understand how online consumers are approaching Pinterest and other social media outlets. The ROI of Social Media for Retail Websites.

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Top five: holiday retail trends to the fore

Sherrilynne Starkie

This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. Majority of holiday shoppers choose ‘blended retail’ A new NPD Group survey show that shoppers are looking for a blended retail experience this holiday season.

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Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Social Media Today

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns

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4 Retailer Tips for Marketing to Consumers

Convince & Convert

In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? As a retailer, you should communicate with your customers what you stand for; express why they should choose your brand over any other. Image via BigStockPhoto.com.

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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Retailers, however, may be forgiven for not immediately seeing meaningful value in hiring influencers, especially since driving traffic to your stores and increasing in-store purchases with influencers is not as easily linked to sales revenue, for example, as it is to visual merchandising. .

How Millennials Are Changing Retail Patterns

Meltwater

Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.

Coty Partners With Beauty Retailer Douglas To Debut Kylie Skin In Europe

Forbes Social Media

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-mediaThe European entry is part of a strategy to take Kylie Cosmetics global—into physical stores as well as online, where the brand has had great success.

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. Finalist for Social Media Buzz Awards.

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Black Friday: 3 Big Box Retailers Social Media Approach

Meltwater

Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>.

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

Social Media Today

Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web

Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Retail Reentry: ‘Business As Unusual’

Forbes Social Media

Before customers will begin making non-essential purchases, a host of new considerations must be addressed, beyond the rudimentary decisions that retailers, landlords, or mall managers ever contemplated

A Social Media Retail Case Study – Driving Direct Results from Social Media

Ignite Social Media

It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 As part of our ongoing relationship, we worked with the retailer to create a partner program that supported and generated interested in partner products available on their e-commerce site.

The New Retail Economy

Twist Image

Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. The post 3 Social Media Trends in Fashion that Retailers Should Leverage appeared first on Ignite Social Media - The original social media agency.

3 Ways Retailers Can Leverage Facebook Location Pages

Ignite Social Media

In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. Here are some key ways retailers can get the most out of Facebook location pages.

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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. If ecommerce wasn’t a big part of your retail strategy before, it certainly should be now.

One-Third of Consumers Are Visiting Top Digital Retail Sites Via Mobile Exclusively

The Realtime Report

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. And those visiting sites via mobile are “behaving very differently” depending on which retailer they are engaging with. Does this place other retailers at a disadvantage?

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The New Retail Experience

Twist Image

There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.

3 New Trends in Retail Customer Acquisition

Pixlee

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.

5 Ways Retail Brands Can Win on Social in 2019

Likeable

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Retail brands looking to win on the platform should take an always-on approach for specific search terms and use trend data to target people who are searching for seasonal ideas. Moms are a key target market for many retail brands.

How Retailers Can Use Pinterest To Boost Holiday Sales

Firebelly

The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? Add the Pin It button to your website.

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It’s Time For Retailers To Raise Their Games-Five Quick Reminders

Direct Marketing Observations

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.

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How to Radically Rethink Your Retail App to Increase Engagement

Pixlee

And while the core focus of a retailer’s app is to ultimately drive commerce, forward-thinking brands are reframing the value of the app as the hub for content, commerce, and community. . The post How to Radically Rethink Your Retail App to Increase Engagement appeared first on The Pixlee Blog. The world moved ‘mobile-first’ so brands built apps. And then, people barely used those apps, or used them once for a discount, and promptly moved on.

What Services Do You Need to Start a Retail Website?

The Realtime Report

What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work. The post What Services Do You Need to Start a Retail Website? But when they actually start putting their website together, they realize that there is more to creating a website than meets the eye.

Betabrand's Podcast Theatre: How The Audio Revolution Is Influencing Retail

Forbes Social Media

Retailers have redesigned stores for the eyeballs of Instagram; now Betabrand is doing the same for ears with their new immersive retail experience: Podcast Theatre

Peeking Into The Future Of Retail

Twist Image

He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.

A Clever Way One Retailer Brings Pinterest From Online To In-Store

Firebelly

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. If you’re a retailer, I encourage you to find creative ways to bring a bit of Pinterest (or Instagram or Twitter or Facebook) offline and into your physical locations.

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The Future Of Retail In A CTRL ALT Delete World

Twist Image

Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). Because I only make it overseas a few times a year, they wanted me to focus the content of my presentation on my second business book, CTRL ALT Delete (which recently came out in trade paperback ), and how it affects the retail environment (an industry I have studied, am fascinated with, and was brought up in). retail.

Report: How Social Marketing Works for Retail Brands [Report]

Mindjumpers

Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. As the title of the new report reveals, the focus of this third study is on social marketing for retail brands and how popular consumer brands are making use of Facebook to deliver media impressions at scale and not least drive desired behaviour among key customer segments.

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Local Retail Needs To Step Up

Twist Image

This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online.

On Instagram, Being Perfect Doesn’t Always Mean Driving Purchases

Forbes Social Media

Retail /retail Business /business Retail /retail Innovation /innovation Social Media /social-mediaWhile consumers still find “perfect” influencers to be more physically attractive, in reality, these influencers may seem too good to be true.

What Does Omni-Channel Retail Mean in 2018?

Pixlee

Instead, today’s retailers are competing through relationship-building. The path to success with this strategy requires developing a deep understanding of omni-channel retail opportunities, and then forming an appropriate distribution and marketing strategy that considers the nuances of various channels. The Omni-Channel Impact on Customers and Retailers. Traditionally, retailers offering multiple distribution channels developed each one as a separate line of business.

How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. There is a trend among small business marketing in stores. My background is important. I live in the traditional North End neighborhood of Boston.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse? Many investors are dumping retail stocks as the bankruptcies of retail stores continue to rise.

Retailing’s Higher Ground – Transitioning From ‘Storing’ To ‘Exploring’

Forbes Social Media

In the “New Retail”, venues must take on “higher-ground” goals of engagement, interaction, reverence, loyalty, belonging, and “retailtainment Stores that once were primarily for storing, will store no more.

Do You Need Multiple Retail Channels?

Small Business Maverick

Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website.

The State of Retail Mobility [Infographic]

Direct Marketing Observations

How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.

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Retail and Social Media by the Numbers

Direct Marketing Observations

I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retailThough it’s from May of 2012, and we know how quickly things change in the space, it’s still a pretty bangin visual. Infographic by Campalyst.

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