INDUSTRY INSIGHTS YOUR PEERS ARE READING
The 2017 holiday season is in full swing and while we’re still in the midst… Read More. MORE
Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail. MORE
Polyvore allows you to create collages of products from different retailers, and shares details as well as a link to purchase! The post 5 Social Media Innovations Retailers Need To Try! Over 84% of American smartphone users look up products online before purchasing! MORE
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3 MORE
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes. MORE
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer. MORE
Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. MORE
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. MORE
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? MORE
This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Consumers want to talk to retailers of all sizes during the holiday season. MORE
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. MORE
E-commerce is taking over the way we shop. If you need proof, just look at… Read More. MORE
UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology. MORE
I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. MORE
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. MORE
That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Finalist for Social Media Buzz Awards. MORE
Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today? MORE
Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More. MORE
Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. MORE
This month Burberry launched its first 24hrs only streetwear style product drop, under new commander Riccardo Tisci. It’s a tactic primed for a resales-loving youth market but there are other ways to capitalize on an entrenching drop shop culture - virtual, social and with a quieter long-form spin MORE
Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele. MORE
The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike. MORE
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. MORE
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? MORE
This software is beneficial for both retailers as well as manufacturer. Drape and blind software for retailer The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this. MORE
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. MORE
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. MORE
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. MORE
The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. MORE
Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>. MORE
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retail MORE
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. MORE
This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online. MORE
This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. MORE
New book Halal Branding examines how a theatre of identity politics is playing out in brand land for young Muslim consumers - a group growing globally in numbers, networks & cultural/spending clout. A springboard for debate and new opportunities, there’s thinking for brands of all denominations MORE
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic. MORE
Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online. MORE
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. MORE
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. MORE
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. MORE
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. MORE
What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work. MORE
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. MORE
Retail Related Topics Sherrilynne Starkie
NOVEMBER 8, 2018
This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature.
Sherrilynne Starkie
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.
Ignite Social Media
DECEMBER 6, 2018
That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Finalist for Social Media Buzz Awards.
Meltwater
NOVEMBER 4, 2018
Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>.
Direct Marketing Observations
AUGUST 28, 2012
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retail
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
Convince & Convert
NOVEMBER 2, 2015
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?
Mindjumpers
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”.
Twist Image
JULY 19, 2018
Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail.
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.
The Realtime Report
FEBRUARY 15, 2018
What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work.
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.
SocialFish
MARCH 4, 2016
Online retailers are raking it in as a result of social, in fact in 2014, the top 500 retailers had revenues of $3.3
Firebelly
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales?
Sprout Social
NOVEMBER 19, 2018
This prolonged and hyper-social holiday shopping season means it’s more important than ever for retailers to be ready for the influx of messages this time of year will bring. billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. Consumers want to talk to retailers of all sizes during the holiday season.
Pixlee
FEBRUARY 23, 2018
The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.
Meltwater
NOVEMBER 27, 2016
We’re well into the holiday season, and in the States, Black Friday and its accompanying… Read More.
Small Business Mavericks
JANUARY 25, 2016
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website.
Social Media Marketing
NOVEMBER 12, 2017
This software is beneficial for both retailers as well as manufacturer. Drape and blind software for retailer The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this.
Firebelly
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest.
Twist Image
AUGUST 7, 2018
This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online.
Twist Image
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.
Twist Image
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.
Meltwater
NOVEMBER 27, 2017
The 2017 holiday season is in full swing and while we’re still in the midst… Read More.
Pixlee
AUGUST 23, 2018
UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology.
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
Meltwater
JULY 16, 2017
E-commerce is taking over the way we shop. If you need proof, just look at… Read More.
Sprout Social
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.
Forbes Social Media
OCTOBER 29, 2018
This month Burberry launched its first 24hrs only streetwear style product drop, under new commander Riccardo Tisci. It’s a tactic primed for a resales-loving youth market but there are other ways to capitalize on an entrenching drop shop culture - virtual, social and with a quieter long-form spin
Akamai Marketing
JANUARY 1, 2015
Case Study Facebook Retail case study event marketing marketing measurement social media strategy Case Study #4: Neighborhood Shopping Center. Background: . This client came to me with a desire to raise awareness of their shopping center and the variety of stores and shops within the shopping center. The shopping center itself is in a very urban area, but provides services and shopping to a family-oriented clientele.
Twist Image
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.
Forbes Social Media
DECEMBER 3, 2018
New book Halal Branding examines how a theatre of identity politics is playing out in brand land for young Muslim consumers - a group growing globally in numbers, networks & cultural/spending clout. A springboard for debate and new opportunities, there’s thinking for brands of all denominations
Convince & Convert
JUNE 27, 2014
Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about.
The Realtime Report
DECEMBER 13, 2013
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple.
Stay N' Alive
MAY 8, 2017
Polyvore allows you to create collages of products from different retailers, and shares details as well as a link to purchase! The post 5 Social Media Innovations Retailers Need To Try! Over 84% of American smartphone users look up products online before purchasing!
Idaconcpts
MAY 12, 2012
Business & Marketing Web Analytics ecommerce retailers pay per click ppc reasons to pay per click reasons to ppc why ppcMarketing your ecommerce store can be difficult. Since you’re selling things online, it’s best to market yourself online.
Twist Image
JUNE 9, 2017
Much has been written about the demise of retail. You will find a lot of articles with super-scary headlines ( The retail apocalypse has officially descended on America , Is American Retail at a Historic Tipping Point? Brick-and-Mortar Stores Are Shuttering at a Record Pace , Amid Retail Funk, Macy's Says 'We're Not Dead' , etc.). A lack of interest in traditionally strong retail brands? So, what, exactly is going on when it comes to retail today?
Ari Herzog
AUGUST 30, 2012
I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool.
Bill Hartzer
MARCH 25, 2010
Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook.
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.
Josh S Peters
JULY 22, 2009
The ORSM ( Outdoor Retailer Summer Market ) is a yearly event here in Salt Lake City and is a huge draw for outdoor enthusiasts and retailers alike.
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