Expert insights. Personalized for you.
And while the core focus of a retailer’s app is to ultimately drive commerce, forward-thinking brands are reframing the value of the app as the hub for content, commerce, and community. . The world moved ‘mobile-first’ so brands built apps. MORE
Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail. MORE
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes. MORE
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer. MORE
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus. MORE
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? MORE
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. MORE
E-commerce is taking over the way we shop. If you need proof, just look at… Read More. MORE
I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool. MORE
UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology. MORE
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. MORE
That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Finalist for Social Media Buzz Awards. MORE
Bored of hearing that the recipe for retail success means just being consumer-centric (when didn’t it?), fast (sometimes yes, sometimes no) and convenient (ditto)? If so, here’s 9 key trends, strategies & sector shifts with beyond-the-basics bite, primed to deliver in 2020 and beyond MORE
Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More. MORE
Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Moms are a key target market for many retail brands. MORE
Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about. MORE
Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. MORE
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”. MORE
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales? MORE
This software is beneficial for both retailers as well as manufacturer. Drape and blind software for retailer The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this. MORE
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer. MORE
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. MORE
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. MORE
In the “New Retail”, venues must take on “higher-ground” goals of engagement, interaction, reverence, loyalty, belonging, and “retailtainment Stores that once were primarily for storing, will store no more. MORE
The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media. MORE
Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>. MORE
Retailers have redesigned stores for the eyeballs of Instagram; now Betabrand is doing the same for ears with their new immersive retail experience: Podcast Theatre MORE
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts. MORE
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retail MORE
This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online. MORE
This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature. MORE
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic. MORE
It’s natural for retail brands to want to learn how to drive direct results via social media, whether in sales or leads. In one of our social media retail case studies, a mid-sized office supply retailer was able to see an overall $1.11 MORE
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website. MORE
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. MORE
Besides Mall of America, with its 5.4 million square feet, Minneapolis is becoming known for MartinPatrick3, a one-off specialty store, encompassing a mere 22,000 square feet. This “emporium of exquisite taste” is drawing shoppers from both coasts and population centers both near and far MORE
101 This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. MORE
Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web MORE
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content. MORE
What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work. MORE
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail. MORE
Retail Related Topics Sherrilynne Starkie
NOVEMBER 8, 2018
This week’s top five social media must-know news stories feature important retail trends for the run up to the holidays. Google My Business, Snapchat, blended retail, Facebook and Google Assistant all feature.
Sherrilynne Starkie
OCTOBER 17, 2012
In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Social Media Today
JANUARY 15, 2020
Google has acquired Dublin-based retail hardware company Pointy, which provides devices that simplify the process of listing inventory on the web
Convince & Convert
NOVEMBER 2, 2015
In an era where customer service is so important, retailers and business owners must always remember to keep this in mind. Yet, how can retailers make sure that their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear?
Ignite Social Media
DECEMBER 6, 2018
That’s why we’re pleased to announce that our client, Altar’d State, is a finalist in the Best Retail/E-commerce Social Media Strategy/Campaign category. Best Retail & E-commerce Social Media Strategy. Finalist for Social Media Buzz Awards.
Meltwater
JANUARY 24, 2017
Retail moves at the speed of culture, which means players sometimes quickly come and go.… … Read More.
Meltwater
NOVEMBER 4, 2018
Every year after Thanksgiving, millions of eager shoppers swarm retailers to take advantage of one of the biggest shopping days of the year: Black Friday.For retailers, the importance of Black Friday… Read More >>>.
Pixlee
MARCH 31, 2020
And while the core focus of a retailer’s app is to ultimately drive commerce, forward-thinking brands are reframing the value of the app as the hub for content, commerce, and community. . The world moved ‘mobile-first’ so brands built apps.
Ignite Social Media
JULY 8, 2016
So with that, here are three social media trends fashion and beauty retailers should leverage. Last year, London Fashion Week and Zappos created successful campaigns using the #OOTD hashtag, and online boutique retailers like Lulus used it well throughout daily content.
Likeable
APRIL 2, 2019
Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Moms are a key target market for many retail brands.
Ignite Social Media
NOVEMBER 29, 2016
In an age when buying locally is highly valued, it’s more important than ever for national retailers to communicate with consumers on a local level. On Facebook, this can be easily done through location pages where retailers can create pages for specific storefronts.
The Realtime Report
DECEMBER 11, 2013
New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013.
Forbes Social Media
FEBRUARY 28, 2020
In the “New Retail”, venues must take on “higher-ground” goals of engagement, interaction, reverence, loyalty, belonging, and “retailtainment Stores that once were primarily for storing, will store no more.
Firebelly
NOVEMBER 30, 2015
The post How Retailers Can Use Pinterest To Boost Holiday Sales appeared first on Firebelly | Social Media Marketing & Management Company. People approach Pinterest ready to shop more than they do on any other social network. How can you take advantage of this to boost holiday sales?
Twist Image
JULY 19, 2018
Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? No retailers carried anything remotely close to it. Retailers can't beat Amazon. Retailers may not be able to beat Amazon, but to be clueless about these products or pretend like they don't even exist, is what creates the most friction. We all need more empathy for these retailers. This is a moment of power at the retail level. retail.
Forbes Social Media
MAY 21, 2019
Retailers have redesigned stores for the eyeballs of Instagram; now Betabrand is doing the same for ears with their new immersive retail experience: Podcast Theatre
Small Business Mavericks
MARCH 15, 2013
Euclid collects data for retail businesses using smartphone technology to track consumer movement. Here’s how it works, in a nutshell: Euclid installs sensors in retailers’ locations that can measure how many people walked by a store, how many walked in and for how long they stayed based on when their smartphones emit a kind of radar searching for wireless Internet signals. This is powerful retail technology and a very clever use of smartphones for tracking purposes.
The Realtime Report
FEBRUARY 15, 2018
What Services Do You Need to Start a Retail Website? For many entrepreneurs, the idea of starting a retail website seems like a fairly simple proposition. Starting an Internet retail business is exciting, and it is also a lot of hard work.
Small Business Mavericks
JANUARY 25, 2016
Unfortunately, in today’s fast moving retail environment, no, it’s not enough. Customers are looking for a more complete experience in retail. How Do You Achieve Multiple Online Retail Channels? When you think about all the possible online retail channels where you could be selling your products, it’s easy to just think about those channels you can control. Another thing that many small retailers overlook is their own website.
Pixlee
FEBRUARY 23, 2018
The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.
Firebelly
JULY 27, 2015
This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest.
Twist Image
JUNE 4, 2012
There was an old retail paradigm (that still rings true): get them to the store. Many retailers still treat their online store as if it's just another store. There are so many issues and challenges in getting to the point of excellence with e-commerce, that many companies don't even know where to begin (and we're talking about the small, medium and large retailers here). Brands (and retail, in particular) continue to struggle to keep pace. retail. retailer.
Twist Image
AUGUST 8, 2015
Hosting over 400 retail marketing professionals from across Europe at their office (which is the largest Google office outside of Mountain View's Googleplex). future of retail. retail. retail at google. retail marketing. retailer.
Mindjumpers
AUGUST 1, 2012
Now, I would like to follow up on that post as ComScore has recently released their third report: “The Power of Like Europe – How Social Marketing Works for Retail Brands”.
Forbes Social Media
AUGUST 1, 2019
Besides Mall of America, with its 5.4 million square feet, Minneapolis is becoming known for MartinPatrick3, a one-off specialty store, encompassing a mere 22,000 square feet. This “emporium of exquisite taste” is drawing shoppers from both coasts and population centers both near and far
Ari Herzog
AUGUST 30, 2012
I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Please continue reading How Social Media Changes Retail Storefronts and leave a comment if inspired. This is a guest blog post by Matthew Cool.
Direct Marketing Observations
JANUARY 30, 2012
According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
Forbes Social Media
JANUARY 5, 2020
Bored of hearing that the recipe for retail success means just being consumer-centric (when didn’t it?), fast (sometimes yes, sometimes no) and convenient (ditto)? If so, here’s 9 key trends, strategies & sector shifts with beyond-the-basics bite, primed to deliver in 2020 and beyond
Meltwater
JULY 16, 2017
E-commerce is taking over the way we shop. If you need proof, just look at… Read More.
Direct Marketing Observations
AUGUST 28, 2012
I’m doing some work in the retail sector right now and thought I would share this great Infographic from Campalyst. CPG retail social media social retail
Twist Image
AUGUST 7, 2018
This does not happen with major retailers. Recently, I was recommended to a local retailer for some home furnishings. Local retailers don't have to like the effect that big box stores or online merchants have had on their general business, but price transparency and ease of return are, simply, table stakes in business today. While establishing retail policies of the store, make it as easy as possible for the customer to do business with you as they operate online.
Twist Image
JUNE 30, 2013
He has been called "one of the world''s foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world''s biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival.
Direct Marketing Observations
JUNE 7, 2012
How have other top retailers responded to the mobile challenge? Marketing Mobile marketing retail mobile social retailBig huge thanks to global IT and business solution provider Cognizant for this infographic.
The Realtime Report
DECEMBER 13, 2013
Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple.
Convince & Convert
JUNE 27, 2014
Tweetable Moments We want to humanize our brand as much as possible. danafromAZ Tweet This Find the Love Sprouts Farmers Market is growing quickly. With 25 new stores opening this year, this natural food grocery chain has a lot to be excited about.
Sprout Social
DECEMBER 14, 2016
It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1.
Pixlee
OCTOBER 7, 2019
Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers.
Social Media Marketing
NOVEMBER 12, 2017
This software is beneficial for both retailers as well as manufacturer. Drape and blind software for retailer The customer will require quotation about their window drape and blind to be placed at home. They will definitely approach the retailer for this.
Pixlee
AUGUST 23, 2018
UGC content is incredibly valuable to a brand, because of that authenticity, and being able to reliably update material that shoppers respect and trust-instore, without adding additional work or complexity for the retailer, is the real magic of this integrated service ,” says Stuart Armstrong, Group President of ComQi, a global leader in in-store shopper engagement technology.
The Realtime Report
AUGUST 16, 2012
Mobile shopping app Shopkick , which rewards shoppers for walking into stores and interacting with products, has added CVS/pharmacy as the first pharmacy to join its lineup of retail brands that already includes major names like Macy’s, Target, American Eagle, Mobil, Best Buy and ToysRus.
Let's personalize your content