Sprout Social

JANUARY 15, 2025

Retailer Temu recently launched an affiliate influencer program. In contrast, affiliate influencers’ user-generated content (UGC) feels more authentic and relatable, which is exactly why audiences trust and connect with it more. The influencer gets a unique affiliate link or discount code to share with their audience.

Influencer 100

Influencer Brands Affiliate marketing Marketing 100

Ignite Social Media

MARCH 22, 2019

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Cleanup for Spring.

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Content UGC How To Hashtag 158

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Instant Pot shows that’s simply not the case because its Facebook Group is 100% reliant on user-generated content (UGC). Image source. million members today.

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Examples Communities Brands Forums 246

Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?

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UGC Features Tumblr Instagram 64

agora pulse

FEBRUARY 10, 2021

The online clothing retailer has nailed its brand voice and applies it uniquely across the various social channels. On Facebook , they’re all about UGC ( user-generated content ), sharing funny fan tweets, popular memes, and Instagram posts. Check out this great UGC example from Boohoo. Want to see just how powerful that is?

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Organization Social Media UGC How To 207

Ignite Social Media

NOVEMBER 13, 2018

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. If your brand does not currently leverage UGC, you may be wondering where to start.

Trends 143

Trends Social Media UGC Authentication 143

Pixlee

MAY 13, 2019

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog.

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UGC Features Google Widget 73

Pixlee

FEBRUARY 23, 2018

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Expect to see user-generated content (UGC) become even more common in 2018.

Retail 55

Retail Trends UGC Authentication 55

Pixlee

AUGUST 23, 2018

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. They absolutely love it!

Retail 41

Retail UGC Apparel Social Media 41

Ignite Social Media

APRIL 24, 2017

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly?

Social Media 117

Social Media UGC Content Fashion 117

Ignite Social Media

FEBRUARY 9, 2022

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix. Taco Bell Loves UGC. Followers: 1.5M.

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Brands UGC Authentication Comparison 125

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. If you’re looking to increase your audience’s trust in your brand or product, UGC might be the way to go.

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Examples Brands Facebook Retail 133

Ignite Social Media

AUGUST 15, 2017

Working with a fashion retailer? With those kinds of numbers, it’s no wonder that some retailers view Halloween as the beginning of the holiday season. Retailer H & M advertised a spooktacular sale on their website with an eye-catching themed GIF that fit both their brand and the holiday. Utilize UGC. The best part?

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Content UGC Retail How To 103

Social Media Strategies Summit

SEPTEMBER 18, 2023

Port of Seattle’s influencer program started with just a handful of bloggers attending the launch of two new retailers at Seattle-Tacoma International Airport (SEA). anyone who doesn’t work for a retail or fashion brand). Given Port of Seattle’s wealth of retail and dining partners, it made sense to focus on food bloggers.

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Influencer Travel Retail UGC 130

Pixlee

AUGUST 22, 2020

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently. Implement Live Chat. Offer Personalized Recommendations.

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UGC Authentication Communities Patterns 54

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Welcome To The Video Generation By Jason Katz. ” Click To Tweet. .”

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Video Retail Influencer YouTube 131

Hootsuite

JULY 6, 2022

Any follower who likes your products enough to post a photo of it is easy user-generated content (UGC). UGC is a persuasive form of free advertising. Encourage people to post and tag your products in photos, then make the most of any UGC that comes your way. They then repost people’s content on their feed. Try it Free.

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Instagram HootSuite UGC Influencer 138

Ignite Social Media

MARCH 19, 2019

A retail brand could put together an outfit or room design from start to finish to inspire users to buy products or create something similar. If your audience shares a lot of UGC, your Stories are a great place for those images. Pull back the curtain to show what goes into making your brand interesting.

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Instagram UGC Retail Eventful 132

Hootsuite

APRIL 22, 2025

The power of cute Yes, this retailer sells matching dog and human outfits. Chute helps you find UGC content to share, and its free Hootsuite integration allows you to create a content library to schedule with Hootsuite Composer later. Specific types of Facebook marketing for businesses include: Organic Facebook post content (e.g.,

Facebook 94

Facebook HootSuite Marketing Groups 94

Pixlee

JUNE 16, 2021

Retail and ecommerce faced significant shifts in the past year, driven by store closures, no-contact shopping and myriad other challenges. Take a close look at these statistics to get a better idea of what’s happening in ecommerce and retail in 2021 and how it might affect your business in the near future. pic.twitter.com/3Ifjcmg6qQ.

Retail 52

Retail Trends UGC Mobile 52

Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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UGC Content Curation Apparel 98

Ignite Social Media

DECEMBER 12, 2017

If you have a retail location, go in-store and get some content! Finally, there’s User-Generated Content (UGC). Not only is UGC the most cost-effective way to produce content but 60% of consumers said user-generated content is the most authentic form of content – 3X more authentic than brand-created content.

Social Media 248

Social Media Content UGC Influencer 248

Pixlee

DECEMBER 4, 2018

Athletic clothing retailer HYLETE found the ability to do just that. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. Here’s how it works.

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UGC Products Bazaarvoice Retail 48

Buffer Social

JUNE 6, 2022

The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out.” 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” and “Consumers find UGC 9.8x People trust people.”

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UGC Content Case Study Influencer 110

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. Take it a step further by reposting user-generated content (UGC) of people using (and loving) your products. You can also tap into UGC to find relatable holiday-themed content that will delight your community. rocking around the christmas tree – ????.

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Marketing How To UGC Campaign 131

Sprout Social

AUGUST 17, 2021

Having a tool that helps you collect and share UGC for your brand can be a massive time saver, and that’s where a tool like Taggbox comes in. Furthermore, it helps you get permission and rights to publish UGC from the original creators, ensuring your brand reputation stays intact.

Communities 142

Communities Engagement Tools Tweetdeck 142

Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

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UGC Retail Embedding Compete 43

agora pulse

NOVEMBER 25, 2020

Example of UGC and SEO writing. Additionally, its business insights are so helpful for retailers. So, instantly Sephora has its product in front of almost 2 million additional users. User-generated content is another great way to boost your SEO rankings. And the best way to spark interest is with a contest.

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SEO Social Media Reddit Hashtag 190

Sprout Social

OCTOBER 4, 2023

Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. London-based retailer River Island uses Tags to make this reporting process easier. However, quantifying their success is difficult.

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Strategy Brands UGC Marketing 140

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Thanks to emerging functionality across social platforms, everything from video to UGC can turn into a conversion opportunity.

Social Media 145

Social Media UGC Analysis Conversation 145

Sprout Social

DECEMBER 16, 2020

Just like the traditional retail experience, social feeds can become hectic during the holidays. As a result, they not only rely on their own curated content, they also have ample opportunities to repost UGC that fits right into their motif. Let’s take a look at some key ways this ice cream brand scoops people’s hearts on social.

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Curation UGC Feedly Feed 141

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. But with UGC, you might see an increase in click-through-rate. A bandoned Cart Reminders.

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UGC Content Retail Marketing 65

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

Trends 75

Trends Retail UGC Authentication 75

Pixlee

JUNE 29, 2020

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing. This concept is increasingly more important: brands cannot fake authenticity and diversity. The Duty to Represent Authentically.

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Authentication Brands UGC Construction 91

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S.

Examples 133

Examples Campaign Discount Marketing 133

Pixlee

AUGUST 3, 2020

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. Not only have Shopify shares risen by a staggering 159% in 2020, but growing partnerships with major brands, now forced to rethink retailing as trends change, have proven to be exceptionally beneficial for both parties. .

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Retail Discount UGC Buy 87

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. By reposting UGC, you fulfill your audience’s expectations, while saving your own team time and creative resources. So, tapping into UGC is a win-win-win.

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Campaign Social Media UGC Metrics 142