How BOPIS and UGC Go Hand in Hand

Pixlee

To build social proof in these customers and promote BOPIS, top brands opt to feature both user-generated content (UGC) across their marketing channels. BOPIS + UGC for Improved Customer Acquisition and Conversion.

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. Pixlee partnered with ComQi to do just that—provide a personalized, authentic shopping experience for a large retailer. To learn more about how you can capitalize on user-generated content (UGC) for your brand, please contact us today!

How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey.

UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.

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3 New Trends in Retail Customer Acquisition

Pixlee

The way that retailers acquire customers online has changed significantly over the last decade. Perhaps even more importantly, retailers will likely find that their savviest competitors find ways to thrive by tapping into the growing online market. Considering that Facebook had more than 2 billion active users and Instagram had about 800 million monthly active users by the end of 2017, it’s practically impossible for retailers to remain successful without using social media.

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

As the ever-growing popularity of the post-Thanksgiving weekend of sales evolves from marketing buzzwords to a national holiday, Black Friday Cyber Monday mark the unofficial beginning of retailer’s best annual quarter, one that typically sparks off with a bang. As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday?

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Product ratings and UGC both work, but can they work together?

Pixlee

Athletic clothing retailer HYLETE found the ability to do just that. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

Retail shopping has been permanently changed by internet culture. This combined with the presence of giant ecommerce corporations like Amazon and AliExpress has forced retailers to understand that shopping is no longer a simple errand but rather an experience for consumers. Is this leading to a retail-apocalypse? Many investors are dumping retail stocks as the bankruptcies of retail stores continue to rise. Feedback can come in the form of UGC.

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Retail companies the world over are taking to holistic commerce and everything it brings to the table. Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

Improve Your Digital Marketing Tactics With User-Generated Content

Pixlee

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). If you’re skeptical, here are some key examples of UGC powering digital marketing tactics to drive better business results. By showcasing UGC, Airbnb used Instagrammable content as a tactic for drawing new customers to the properties on the platform. But with UGC, you might see an increase in click-through-rate.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world.

How Pixlee Improves Your Email Performance With User-Generated Content

Pixlee

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. increase in click-through rates when they use UGC. .

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5 Brands Crushing Creativity on TikTok

Ignite Social Media

With its infinite scroll functionality, thumb-stopping content, and the high possibility of video virality, TikTok has taken the world by storm and it’s a no-brainer to infer that retailers and CPG brands alike should be thinking of ways to integrate the platform into their social media mix.

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How Marketers Can Drive More Conversions with Inspiration Galleries

Pixlee

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn. How Marketers generate huge ROI from UGC Inspiration Galleries.

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The Increasing Demand for Ecommerce Content

Pixlee

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. Despite this, many brands are thriving through a strategy built largely on user-generated content (UGC). Why Content Shifted: UGC Strategy.

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5 Core Pillars for Your Ecommerce Marketing Stack in 2022 

Pixlee

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. Syndicating reviews across retailer websites where your product is sold. Create a unique branded hashtag for users sharing UGC on social media to use in their captions.

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Ecommerce in the Metaverse: What’s Going to Change?

Pixlee

Social user-generated content (UGC) and influencer marketing are prime evidence brands harnessing social proof techniques for ecommerce purposes, especially on social media. In fact, UGC is 50% more trusted than traditional branded content.

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Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. Let’s circle back to one of the seven types of social media content I previously mentioned: UGC. What is UGC exactly? So, adding that UGC content to your feed can beneficial to telling a more human story.

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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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Ecommerce Guide to Black Friday and Cyber Monday Success 2021

Pixlee

But in 2021, these retail holiday events will be starkly different. . So, if you’re preparing your online store for this year’s biggest retail events, you’re at the right place. Here’s a complete guide of things you can work on to achieve massive success on these retail holiday sales!

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How Brands Can Approach Authenticity, Diversity, and Pride

Pixlee

With UGC and influencer marketing, they don’t have to. . An aptly titled article from RetailDive sums up the impetus for brands to embrace social change: Consumers want retailers to do the right thing.

The Social Influence Surge—Are You Prepared?

Harp Interactive

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

6 masterful examples of brands selling on Facebook Shops

Sprout Social

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. David Outerwear is a men’s clothing retailer, focused on leather jackets, coats and accessories. A few years ago, we were more selective about when/where we checked out.

8 Predictions for Social Media Marketing in 2022

Pixlee

More User-Generated Content (UGC). A post you or your friends share on Instagram would be considered UGC. Consider TikTok — this app is swiftly becoming synonymous with viral content, and there’s no shortage of UGC on TikTok. Roughly 3.6

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2019 Social Media Trends to Watch

Ignite Social Media

Along this same thread, consumers are 3X more likely to say that user-generated content (UGC) is authentic compared to brand-produced content, and 30% of users have unfollowed a brand based on inauthentic content from that brand. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. If your brand does not currently leverage UGC, you may be wondering where to start.

A Guide to Setting Up Shoppable Video Content on Social Media

Pixlee

Social commerce is a rapidly growing segment of ecommerce, and most social platforms continue to introduce in-app tools that support the marketing efforts of ecommerce brands and retailers. .

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10 Ways Social Media Can Support Ecommerce Emails 

Pixlee

Use Social Media User-Generated-Content (UGC) In Emails To Build Your Brand. Go beyond traditional creative with UGC. In this internet age, UGC can be regarded as a digital form of word-of-mouth, reaching more people with the ubiquity of social media networks.

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5 Strategies to Increase Consumer Retention Rates in 2020

Pixlee

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Rather than hyper-personalizing, try including rich snippets of UGC in emails.

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How to Spring into a New Season with Fresh Content

Ignite Social Media

To make the most of a relevant hashtag, a retail brand, for example, may want to create something for National Fragrance Day, which takes place on March 21 st. An example of using a relevant hashtag can be seen here in fashion retail brand Altar’d State’s post. Host a Fresh UGC Contest. Hosting a UGC (user-generated content) contest could be useful in more ways than one.

How an Accurate Ecommerce Product Catalog Promotes Social Commerce

Pixlee

Polishing up your product content with persuasive details and user-generated content (UGC) better supports your social commerce strategy. Converting more buyers from top social acquisition channels challenges every high-growth ecommerce brand.

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Ecommerce During Uncertain Times: How Brands Are Delivering on Promises to Customers

Pixlee

So how should an ecommerce brand combat the rising demands of the uncertain retail era we are still in the midst of while maintaining a loyal following? Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses.

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7 Ecommerce Updates You Probably Missed in 2020

Pixlee

Morphe seamlessly integrates its customer reviews with UGC with TurnTo and Pixlee. In mid-June, Walmart announced its Shopify partnership aimed to streamline online retail through the introduction of a third party Walmart marketplace, composed of Shopify sellers.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Now the company is looking to go full circle by expanding its retail footprint where it can provide in-person help to customers. Brands can then leverage this UGC in marketing campaigns, product galleries, and throughout social media. Research has shown that 64% of customers look for peer reviews before making a purchase, and there’s no better peer review than organic UGC. Kimpton Hotels showcases pet friendly accommodations through UGC.

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Welcome To The Video Generation

The Realtime Report

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. Done right, influencer marketing and video content is proven to have impact throughout the funnel by driving greater awareness, retail traffic, sales conversion and loyalty. Content For Retail.

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How 3D Modeling Works In Tandem With User-Generated Content

Pixlee

User-generated content can fill a lot of this niche and pairs nicely with 3D Modeling, which presents many new opportunities for brands to get high-quality UGC. . Those custom designs create terrific UGC – which can be shared through other parts of the site and across social media.

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How to Prepare Your Brand to Get the Most Out of BFCM in 2020

Pixlee

A great way to do this is by using user-generated content (UGC). Speaking of which, you can use social proof via UGC for more than just your PPC ads. A great place to implement UGC is directly on your product pages. You can also use UGC to demonstrate how a product works so that customers can get a better sense of whether it is right for them. You should also look to use UGC across your social channels.

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