Social Media Today

JUNE 5, 2024

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.

Instagram 198

Instagram Comments 198

Social Media Today

JULY 18, 2024

Instagram is exploring another way to lean into messaging.

Instagram 164

Instagram 164

Jon Loomer

OCTOBER 2, 2023

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. You don’t need to optimize for Instagram Profile Visits to use this metric.

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Metrics Instagram URL Campaign 157

Social Media Today

JUNE 1, 2024

Instagram posted, then deleted, a video advising against using certain calls to action.

Instagram 198

Instagram Video 198

Jon Loomer

OCTOBER 30, 2023

There’s a new optimization option in Ads Manager for Reminders Ads using Instagram placements… Using the Engagement objective, select “On Your Ad” as the conversion location. The only placements that will apply to Reminders are Instagram feed, Instagram profile feed, and Instagram Stories.

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Instagram Eventful Feed Feedly 138

Social Media Today

JULY 2, 2024

Here's how you can align with Instagram's new algorithmic focus.

Instagram 187

Instagram 187

Social Media Today

JULY 18, 2024

Instagram is exploring another way to lean into messaging.

Instagram 177

Instagram 177

Social Media Today

JUNE 5, 2024

Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam meaures.

Instagram 174

Instagram Comments 174

Social Media Today

MAY 30, 2024

Instagram’s adding more protection options for youngsters.

Instagram 175

Instagram 175

The Social Media Hat

APRIL 6, 2024

Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them. The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat.

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Metrics Analytics Instagram Social Media 125

Hootsuite

MAY 23, 2024

The team at Hootsuite has long wondered: Do Instagram hashtags belong in the caption or the comments? Hypothesis: Hashtags are important to Instagram reach, but it doesn’t matter where you post them In 2021, Instagram’s official Creators account stated that hashtags should go in the caption. Does hashtag location even matter?

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Hashtag Instagram HootSuite Metrics 107

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. In this article, we’ll share how Instagram is growing in the UK, how to identify the right influencers for your campaigns and UK Instagram influencers making a mark in the industry. The impact of Instagram on the UK Instagram has taken the UK by storm and it’s not hard to see why.

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Influencer Instagram Brands Fashion 117

Jon Loomer

AUGUST 28, 2023

With the Instagram Profile conversion location, you can run traffic campaigns that send people to your Instagram business profile. These ads only appear on Instagram placements and send people to your profile. The performance goal will default to Instagram Profile Visits. There are no other options.

Conversation 147

Conversation Campaign Instagram Metrics 147

Social Media Today

OCTOBER 27, 2023

Instagram continues to experiment with more intimate group sharing options.

Collaboration 211

Collaboration Instagram Groups Groups 211

Social Media Today

MAY 14, 2024

Instagram is bringing Notes to more places in the app.

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Feed Feedly Instagram 195

Social Media Today

APRIL 22, 2024

Instagram is now facilitating over 2 million creator subscriptions.

Instagram 182

Instagram 182

Hootsuite

JUNE 28, 2024

Has the elusive unicorn of Instagram automation ever tempted you? In this blog post, we’ll dive into the world of Instagram automation, and explore the best tools to help optimize your social media presence. Plus, we put Instagram automation to the test with our own experiment. What is Instagram automation?

Instagram 81

Instagram Tools HootSuite Hashtag 81

Social Media Today

MAY 14, 2024

Instagram’s bringing Notes to more places in the app.

Feed 182

Feed Feedly Instagram 182

Social Media Today

MARCH 28, 2024

Instagram continues to lean into private engagement in the app.

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Feed Feedly Instagram Content 201

Keyhole.co

APRIL 25, 2023

Instagram posts and Instagram Stories both appear on the same platform, but they’re extremely different from one another. If you’ve landed here, it’s because you’re trying to decide between Instagram posts and Instagram Stories—or you’re trying to figure out what content is best for each format. We’re here to help!

Instagram 116

Instagram Curation Feed Feedly 116

Jenn's Trends

MARCH 23, 2023

One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram.

Instagram 158

Instagram Course Types Marketing 158

Social Media Today

APRIL 22, 2024

Instagram is now facilitating over 2 million creator subscriptions.

Instagram 170

Instagram 170

Sprout Social

MAY 30, 2024

Our guide shows how to use Instagram Threads to create a seamless, cross-channel marketing strategy. Learn how brands are thriving on the platform and more.

Instagram 110

Instagram Strategy Brands How To 110

Jenn's Trends

AUGUST 30, 2023

Regardless of all the reasons I’m about to share with you in this blog post, Meta has said that they are focusing heavily on direct messaging on Instagram. Just like back in the day when Facebook groups were the “thing” and if you wanted reach, you had to have a FB group… well Instagram wants you in the DMs, so slide on in there!

Instagram 139

Instagram Groups Groups Facebook 139

Jenn's Trends

JANUARY 24, 2023

Instagram has added the option to create a lead form directly on your Instagram profile. This form will allow you to collect answers to a few questions and inquiries about your business as well as the person’s name and contact information.

Instagram 190

Instagram Small Business How To Software 190

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

Instagram 121

Instagram Tools Strategy Hashtag 121

Social Media Today

APRIL 29, 2021

Instagram has published the first edition of its new 'Instagram Insider' digital magazine, highlighting key content trends and influenctial creators.

Instagram 217

Instagram Trends Platform Publishing 217

Social Media Today

DECEMBER 19, 2023

Instagram's seemingly trying out Notes everywhere it can, as the feature has been popular with younger users.

Instagram 182

Instagram Features 182

Social Media Today

SEPTEMBER 27, 2021

Amid concerns around the mental health impacts of Instagram use, the company has decided to shelve its 'Instagram for Kids' project.

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Project Instagram Report Company 191

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

Instagram 217

Instagram Strategy Marketing Upcoming 217

Jon Loomer

OCTOBER 10, 2022

If you’ve been creating videos for Facebook and Instagram Reels, you can increase your reach with ads. Reels are short-form videos (up to 60 seconds on Facebook and 90 seconds on Instagram) that are typically recorded from a phone. Both Facebook and Instagram Feeds use a 4:5 aspect ratio. This is their answer to TikTok.

Instagram 199

Instagram Facebook CPM Feed 199

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The good news is you can add Instagram hashtags to Reels the same way you add hashtags to posts to boost visibility, reach and engagement. The short-form video format has quickly become a favorite of both brands and consumers. Let’s dig in.

Hashtag 102

Hashtag Instagram Engagement Brands 102

Jon Loomer

DECEMBER 28, 2022

Because of this, it became obvious that I needed some sort of Safe Zone template for both TikTok and Instagram Reels. I’ve found that the safe zones are similar, but not identical for TikTok and Instagram Reels. The icons on the right tend to take up a little more room on TikTok than on Instagram Reels. DOWNLOAD A COPY].

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Template Templates Instagram Applications 195

Social Media Today

MAY 24, 2021

Instagram is adding a new range of data insights for both Instagram Reels and Instagram Live broadcasts.

Instagram 218

Instagram Engagement Data 218

Jon Loomer

SEPTEMBER 5, 2023

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. Assuming a subscription would cover both Facebook and Instagram, a monthly price of between $10 and $20 would seem reasonable. If Meta adds benefits, that price could move up further.

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Advertising Instagram Facebook Privacy 187

Ignite Social Media

AUGUST 1, 2022

Instagram is not new in terms of social media. Even so, it seems that many users and marketers aren’t quite certain who specifically is using Instagram regularly. Most of us probably know someone who uses Instagram, and many of us are users ourselves. Instagram Skews Younger. Instagram Skews Younger.

Instagram 173

Instagram Statistics Meme Social Media 173

Social Media Today

MARCH 28, 2024

Instagram continues to lean into private engagement in the app.

Instagram 175

Instagram Feed Feedly Content 175