Buffer Social

JANUARY 20, 2025

The first rule of the Instagram algorithm means understanding that there is no single algorithm. In this article, I’ll break down exactly how the platform ranks content and share tips for increasing your chances of getting your Instagram content in front of more people. ⚡ Need Instagram help?

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Sprout Social

NOVEMBER 25, 2024

Instagram Reels get some of the best engagement on the platform. For small businesses, Reels are the fastest way to grow on Instagram. Scheduling Instagram Reels in advance helps you post consistently, hit peak engagement times and focus on creating better content. In this post, we’ll show you 3 ways to schedule Instagram Reels.

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Buffer Social

JANUARY 21, 2025

Remember when they launched Instagram Reels right after TikTok's ban in India? Still, the news will be a welcome surprise to Instagram Reels creators — particularly since it looks like it’s going to be a pretty powerful app! Or how Threads emerged as X (formerly Twitter) was going through changes?

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Buffer Social

FEBRUARY 24, 2025

Let's be reel real: no matter how well-thought-out your Instagram strategy is, you can never predict exactly how it’s going to perform. This is why I often advise aspiring Instagram creators and social media marketers to experiment. What are Instagram Trial Reels? How do you get around that?

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Buffer Social

MARCH 6, 2025

Ever wondered how to increase your reach and engagement and, in turn, grow your following on Instagram? Your Instagram captions could hold the key. Yes, Instagram is a visual social media platform , but your caption carries more weight in the Instagram algorithm than you think.  Sound good? Let’s dig in. 

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Social Media Strategies Summit

NOVEMBER 4, 2024

Oh Polly teased the new collection a week before the launch… View this post on Instagram A post shared by OH POLLY (@ohpolly) …while Bratz posted on the actual drop date: View this post on Instagram A post shared by Bratz (@bratz) Key learning: Co-branding is an easy way to tap into new, complementary audiences. No problem.

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Sprout Social

JANUARY 28, 2025

Growing with Instagram Reels takes more than trend-hopping and editing chops. In this post, well show you how to track your Instagram Reels analytics. In this post, well show you how to track your Instagram Reels analytics. To access your Instagram Reels analytics, youll need a business or creator account.

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Social Media Today

MARCH 6, 2025

Instagram’s coming video editing platform will have a range of handy features.

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Social Media Today

OCTOBER 15, 2024

Instagram’s new profile cards include updated QR codes for connection.

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Instagram 206

Buffer Social

NOVEMBER 22, 2024

Remember the early days of Instagram, when your customization options were limited to which hazy, oversaturated, or sepia filter to apply to your photos?   One particular sticking point for new Instagrammers — or those creating a new Instagram account from scratch — is which account type to choose. 

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Buffer Social

MARCH 13, 2025

(You see where I’m going with this) As it happens, you can — on Instagram, at least. In November 2024, the social media platform quietly launched a way for users to hit the reset button on their Instagram algorithm — completely wiping the slate clean on their home, reels, and explore feeds.

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Social Media Strategies Summit

FEBRUARY 4, 2025

Rather than overloading its audience with a ton of information on short-form platforms like Instagram Reels and TikTok, the organization focuses on sharing practical, bite-sized tips. Pro tip: The built-in virality of Instagram Reels makes it a great fit for raising awareness.

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Social Media Today

FEBRUARY 9, 2025

A simple overview of how Instagram decides who sees your posts.

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Instagram Overview 207

Buffer Social

NOVEMBER 21, 2024

While we’ve supported Creator and Business Instagram profiles for a while, many of you have asked for the ability to schedule content to your personal Instagram profiles too. That’s why we’re excited to introduce the ability to add personal Instagram profiles. We’re happy to share that now you can!

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Social Media Strategies Summit

NOVEMBER 14, 2024

She has a whole team of students who “keep their fingers on the pulse” of Instagram and TikTok and compile weekly roundups of the trends they’ve spotted, how long they’re lasting, and who else has jumped on. “We Instagram’s @Creators for trending topics and best practices. So, which brands and industries are worth paying attention to?

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Trends Brands Education Instagram 249

Jon Loomer

DECEMBER 1, 2024

Within the ad set, you may see a new Conversion Location for “Instagram or Facebook.” ” This allows you to “send traffic to an Instagram profile, Facebook Page or both.” If you don’t have this update, you’ll only have Instagram. But now you can send people to your Facebook page, too. You can’t customize these.

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Conversation Campaign Facebook Instagram 183

Social Media Today

SEPTEMBER 7, 2024

The new elements arrive for all users as Instagram DMs continue to see more usage.

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Buffer Social

MARCH 4, 2025

Remember the days when ‘likes’ were the gold star metric on Instagram?   Instagram analytics can be a goldmine of insights for you as a creator or small business owner.   Instagram analytics can be a goldmine of insights for you as a creator or small business owner. But how do you get these insights?

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Analytics Instagram Tools Metrics 68

Social Media Today

FEBRUARY 26, 2025

Some tips to help you lean into Instagram's updated recommendations approach.

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Social Media Today

JANUARY 13, 2025

Instagram's looking to boost original content, and DM sharing, this year.

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Instagram Content 207

Social Media Today

JANUARY 19, 2025

Instagram's got its own version of CapCut.

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Instagram Mobile Video 201

Social Media Today

FEBRUARY 25, 2025

Instagram says that it weight watch time for longer clips, as well as completion rate.

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Instagram 193

Social Media Today

JANUARY 18, 2025

Now you can share longer Reels, though Instagram has previously advised against it.

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Instagram 199

Social Media Today

JUNE 10, 2024

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

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Instagram 204

Social Media Today

NOVEMBER 4, 2024

Instagram's adding EU users, as Facebook sees a slight decline.

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Social Media Today

JANUARY 21, 2025

Previously, Instagram had advised creators against posting longer Reels.

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Instagram 188

Social Media Strategies Summit

MARCH 6, 2025

And so, on February 11, 2025, Duolingo took the dramatic step of announcing that Duo was dead: View this post on Instagram A post shared by Duolingo (@duolingo) Sure, its not the most original stunt. View this post on Instagram A post shared by Duolingo (@duolingo) Of course, this could be a stunt too. However, all isnt what it seems.

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Buffer Social

FEBRUARY 26, 2025

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

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Instagram Feed Feedly Mobile 118

Jon Loomer

NOVEMBER 25, 2024

1 upload requested) Facebook Right Column: Meta recommends 1:1 for both videos and images (1.91:1 1 upload requested) How to Customize by Placement Now that you have a guide for which aspect ratios to use for each placement, let’s discuss how you’ll execute it.

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Feed Feedly Groups Groups 179

Social Media Today

JANUARY 18, 2025

Now you can share longer Reels, though Instagram has previously advised against it.

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Instagram 170

Social Media Strategies Summit

FEBRUARY 28, 2025

So, while it might be smaller than Instagram and TikTok, its still a big deal. Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads.

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Examples LinkedIn Newsletter UGC 163

Jon Loomer

NOVEMBER 20, 2024

.” Let’s discuss… Meta’s Announcement Here’s what Meta said about “less personalized ads”: Over the coming weeks, people in the EU who choose to use Facebook and Instagram for free with ads will be able to choose to see ‘less personalized ads.’

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Buffer Social

JANUARY 8, 2025

Instead of starting from scratch for every platform, you can adapt and share content across different channels — like turning an engaging Instagram Reel into a TikTok or turning an X thread into a LinkedIn post. What is crossposting? Crossposting is when you share the same (or similar) content on multiple social media accounts.

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Social Media Hashtag Instagram Social Media Management 118

Social Media Strategies Summit

FEBRUARY 12, 2025

High-Profile Brands That Use Red Coca-Cola H&M McDonalds Examples of Red in Social Media Marketing Coca-Cola used the color red in this campaign for World Kindness Day: View this post on Instagram A post shared by Coca-Cola (@cocacola) Of course, it helps that Coke is already strongly associated with the color.

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Journal Social Media Instagram Campaign 149

Webbiquity SMM

DECEMBER 10, 2024

The top social media platforms for B2B business are LinkedIn, Twitter (now X), Instagram, Facebook, and YouTube. On the other hand, if you sell a highly visual product or service, like event production for example, it can be effective to promote it on Facebook or Instagram. Pro-tip: Use paid advertisement to reach a wider audience.

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B2B Strategy Content Hubspot 142

Hootsuite

OCTOBER 7, 2024

Should we post more on Instagram next month? Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. What were our top posts on LinkedIn this year? What kind of posts do my followers like to comment on? …

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Analytics Social Media Tools HootSuite 112

Jon Loomer

JANUARY 20, 2025

People and Partner Access The client should have their own Business Portfolio , which is a collection of their assets (Facebook pages, Instagram accounts, apps, ad accounts, and more, and who has access to them. All of these items could use additional detail, but we are going to cover them at a surface level today to get you started.

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