Influencer Engagement: Finding a Fit

Waxing UnLyrical

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Take, for instance, three of our most recent engagements, with mission- first messaging: Cammie Scott , a self-care, wellness and beauty expert teamed up with us on our #BringGoodHome campaign to style her friends and shop. Her content had more than 39,000 views and more than two million engagements.

Facebook Expands Engagement Alerts for Groups, Adds New Alert Options

Social Media Today

Facebook has expanded access to its engagement alerts for groups, providing more ways for admins to stay on top of group engagement

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Get Engaged at Work – #MindfulSocial with Carson Tate

Janet Fouts

How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. People who engaged with any post or ad. Facebook Page Engagement Basics.

The Power of Social Engagement

Oktopost

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How Can I Benefit from Social Engagement Data?

Steps To Take When Your Twitter Engagement Is Dropping?

SocMed Sean

Watching your Twitter engagement drop can be a painful thing. Don't just accept it, though, learn how to evaluate your content and find ways to engage your Twitter followers. The post Steps To Take When Your Twitter Engagement Is Dropping?

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Before we can engage with fans, we need to know a few things about them, like: What do they like (other than our brand)? Once you have a better understanding of who your audience is, your chances of garnering meaningful engagement will be much higher.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? To help you navigate the (very) murky Instagram engagement rate waters, we put together this handy guide that compares the 3 most popular methods for calculating your Instagram engagement rate, and which makes the most sense for you: How is Instagram Engagement Rate Calculated?

Instagram Tests Adding Timers to Stories to Boost Engagement

Social Media Today

Instagram's reportedly testing a new listing option for Stories which highlights how long they have left before they disappear

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement. The post How to Craft Responses: Reactive Engagement 101 appeared first on Ignite Social Media Agency.

How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Video is big on Facebook.

Instagram Provides New Tips on How to Create Engaging Reels Content

Social Media Today

Instagram has shared some new tips on how to create effective Reels content

Create Facebook Custom Audiences for Lead Ad Form Engagement

Jon Loomer

Without a landing page, form engagement wouldn’t contribute to website traffic, which allows marketers to create Website Custom Audiences. The Lead Ad Form Engagement Custom Audience. This audience will only include someone who has engaged with your form during the past 90 days.

4 components of engaging Twitter posts (based on our experience)

Awario

We at Awario decided to analyze our own tweets to determine which components influence the level of impressions and engagement. Here's what we found

Facebook Takes More Proactive Steps to Alerts Users Who've Engaged with Misinformation

Social Media Today

Facebook will start sending users specific notifications about posts they've engaged with that have later been identified as false

Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement. Real-time marketing vs. real-time engagement. Real-time engagement levitates real-time marketing. Crew recently exhibited a good example of real-time engagement.

Why Sales Needs Social Media Engagement Insight

Oktopost

Let’s be honest, sales teams don’t want to receive leads from marketing that are not the right fit, have wrong or no contact information, or zero to no insight into the business prospects’ interests or engagement activity. Get as much engagement insight as possible. Email engagement.

Building a Social Media Engagement Strategy

Social Media Today

How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. Most of these metrics can boil down to (1) Reach and (2) Engagement. Engagement metrics indicate interactions beyond just simply views. So what can you do to get more engagement on your posts?

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right. Each influencer has unique wants and your engagement strategy should cater to their needs. Influencer engagement is not one-size-fits all. Do you have an influencer engagement secret?

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Post consistently to stay in front of your audience’s eyes and keep growth and engagement going. Getting in the habit of using hashtags is one of the simplest ways to increase Instagram engagement rates.

LinkedIn Launches its Own Polls Option to Facilitate More Engagement

Social Media Today

LinkedIn has added its own, native polls option, providing another way to gather feedback, and boost engagement

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. How to Create Engagement Through Facebook Timeline. Tweet We have previously discussed the importance of visual storytelling in social media here on the blog.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. measurepr A2 “SM engagement is an action that typically occurs in response to content on owned channels” #measurepr. is not engagement.

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement. How to Create Engagement Through Facebook Timeline. How Volkswagen Creates Visual Engagement.

[ANSWERED] Help! My Facebook Page Is Losing Fans And Engagement Is Dropping. What Do I Do?

SocMed Sean

If likes, shares, and comments on your Facebook page are plummeting, it's time to create a plan to fix your falling Facebook fan engagement. My Facebook Page Is Losing Fans And Engagement Is Dropping.

How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Photos should be an integral part of your posting – status updates including images receive the highest engagement among fans. In order to create spread and engagement of your visual content, leave room for interactive elements.

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. LinkedIn noticed that when people received more engagements, they posted more – helping smaller creators get in front of an engaged audience helps generate more content and more engagement! Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. People who engaged with any post or ad. Facebook Page Engagement Basics.

The Spirit of Engagement

Social and Logical

Many people really miss the point when it comes to engaging online audiences. Engaging your audience is about capturing their interest. And just as you can’t come up with a formula for capturing the Christmas spirit, you can’t come up with a formula for online engagement. With methodology aside, the spirit behind online engagement is about providing fresh and exciting experiences to audiences. Social Media & Common Sense.

Facebook Instant Experience Ads: Increase Engagement NOW

Sociallyin Insider Blog

If you’re looking to rapidly increase your Facebook ad engagement, it might be time to start looking into Facebook Instant Experience Ads for your brand.

Twitter Shares Key Video Best Practices to Maximize Engagement

Social Media Today

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences? One of the inherent advantages of social media marketing over traditional marketing is the ability to engage with our audience.

How to Increase Engagement on Instagram with Later

Later

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. On the bright side, Instagram is still one of the best places to reach your target audience and build a community of engaged fans. Posting more consistently can also help with your Instagram engagement. Ready to increase your Instagram engagement?

LinkedIn Up to 722 Million Members, Continues to See 'Record Levels of Engagement'

Social Media Today

LinkedIn continues to grow, in terms of overall members and active engagement, according to the latest data from parent company Microsoft

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable. Don’ts of Engaging on Social: • Don’t be silent and ignore posts. Need help creating a community engagement strategy that is unique and customized right for your brand?

Facebook Adds More Page Badges to Encourage Engagement

Social Media Today

Facebook has added some new Page badges as it seeks to encourage greater participation and engagement

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Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. In this post, Debra Askanase gives you some ideas to work on your engagement strategy while things are slow, so that you’re prepared when they heat up again. Why: Sometimes, too much engagement is a bad thing. Good morning! Happy Monday!

Book Review: Engage!

Dave Fleet

The good folks over at Wiley sent me a review copy of his latest book, Engage! Engage! This fits with the target audience – Engage! Once you’ve completed your “new media university&# education, Engage! Basics of listening, engagement and audience/influencer identification. Engage! These quibbles aside, I did enjoy reading Engage! If you’re new to social media for business, however, Engage!

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