Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. I look at it as a system. Most look at is as tactical.

6 Ways to Engage Nonprofit Volunteers

SocialFish

Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

Member Engagement – Real Questions

Aggregage

We had a fantastic session by Tom Morrison on Maximizing Member Engagement as part of the Member Engagement Webinar Series. Can you talk a little more about how you engaged your current membership?

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Looking for more ways to engage with your social media followers?

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

From Engagement to Marriage – A Nine Month Love Story

Geoff Livingston

Last year, I had the privilege of photographing Heather and Brett Pocorobba for their engagement and wedding. As we discussed the project, I suggested a series of street engagement shots, one every month. A classic engagement moment, ring included. His and her engagement rings.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Member Engagement – Real Association Goals

Aggregage

We had a great session by Eric Lanke – What Member Engagement Means to You. A Member Engagement Experiment. Lifecycle / Evolution of Member Engagement. As part of his session, Eric talked about a lifecycle or evolution or series of stages of member engagement.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. The problem depends on how well you use these tools to create authentic interactions, monitor discussions and engage with others. Engagement

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

What will happen to engagement when the newness wears off? by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program.

Use Statistics to Engage Consumers

Meltwater

Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.

Does your employee engagement suck?

SocialFish

You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. Read more about the Culture and Engagement Coaching here.

Reddit Now Has as Many Users as Twitter, and Far Higher Engagement Rates

Social Media Today

Latest data shows that Reddit's usage and engagement rates are increasing fast - worth noting in your digital strategy

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: Sometimes, too much engagement is a bad thing. Good morning!

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process. hours, and only an 8.91% engagement rate, it’s partially understandable why there’s such negative sentiment about government and social media.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

Top five: Messaging gets a lot more engaging. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. It’s all about getting users more engage in messaging (see above item). This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram.

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about!

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

How to Get Engagement From Your Community

SocialFish

But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community. I know, I know. This is not quite what you expected when you clicked on this post title.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.

How to Build Engaging Video with Lumen5

Razor Social

By now everyone knows that video content drives most engagement on social media. Drawing the attention of your audience to your new product will be so much easier with an engaging video that shows not just the product features, but also how they can benefit from it.

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media.

New Report Links Social Media Engagement to Consumer Spending

Devumi

Now that many businesses have made the transition to social media to interact with their audience in a more personal way, a new study has come up which proves how engagement in social media affects consumer spending. Marketing consumer spending Engagement social media social media engagement

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth.

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Reach vs Impressions: Understanding Engagement Terms

Sprout Social

Also, many people still feel a little unsure about these terms in regards to social media engagement. A viewer doesn’t have to engage with the post in order for it to count as an impression. A common goal behind every social media campaign is increased engagement. Engagement

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. Let’s look at a few of the Brand Content that won a lot of engagement, in each category. content engagement brands discover content ideation content creation pokemon go