Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity SMM

In this article, we take a look at why engagement on your social media platforms is so important. Ideally, this means you should try to encourage as much engagement with your social media platforms as possible, before the event even begins. Guest post by Reno Macri.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. I look at it as a system. Most look at is as tactical.

How To Use Trivia To Engage Your Fans

Ignite Social Media

There are many ways to engage with fans as a brand. Trivia is engaging because not only does it get the wheels turning in your brain, it gives you a sense of pride when you’re right…even if it was just a guess. People find trivia games engaging.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you?

7 Tips for Creating Engaging Social Media Captions

Social Media Today

Creating engaging, enticing captions is a constant challenge - check out these tips from contributor Dhariana Lozano

Member Engagement – Real Questions

Aggregage

We had a fantastic session by Tom Morrison on Maximizing Member Engagement as part of the Member Engagement Webinar Series. Can you talk a little more about how you engaged your current membership?

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Creating valuable content is meaningless without reaching the right audience.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences?

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Unmatched levels of engagement and authenticity, added value abound.

Member Engagement – Real Association Goals

Aggregage

We had a great session by Eric Lanke – What Member Engagement Means to You. A Member Engagement Experiment. Lifecycle / Evolution of Member Engagement. As part of his session, Eric talked about a lifecycle or evolution or series of stages of member engagement.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: Sometimes, too much engagement is a bad thing. Good morning!

Use Statistics to Engage Consumers

Meltwater

Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.

Does your employee engagement suck?

SocialFish

You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. Read more about the Culture and Engagement Coaching here.

From Engagement to Marriage – A Nine Month Love Story

Geoff Livingston

Last year, I had the privilege of photographing Heather and Brett Pocorobba for their engagement and wedding. As we discussed the project, I suggested a series of street engagement shots, one every month. A classic engagement moment, ring included. His and her engagement rings.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

What will happen to engagement when the newness wears off? by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program.

Top five: Messaging gets a lot more engaging

Sherrilynne Starkie

Top five: Messaging gets a lot more engaging. It’s bad news for brands who fear engagement levels will plummet as a result of the separation. It’s all about getting users more engage in messaging (see above item). This weeks’ must-know news from Google, Facebook, Snapchat and Instagram. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views. Listly by Sherrilynne Starkie. News from Google, SnapChat, Facebook and Instagram.

Facebook Continues to Test News Feed Options to Prompt More Engagement

Social Media Today

Facebook continues to test new ways to improve content exposure, and generate more engagement on the network

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Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Be human and engage.

How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. The benefits of an effectively executed influencer engagement program can be many, as can be the challenges.

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

How to Get Engagement From Your Community

SocialFish

But bear with me – watch this great (and short) TED Talk and tell me it’s not a great metaphor for how to get engagement from your online community. I know, I know. This is not quite what you expected when you clicked on this post title.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

Secret Social Media Engagement Hacks You Shouldn’t Be Without

agora pulse

In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you! So here we go with the best secret social media engagement hacks you need to know about!

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media.

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

How to Build Engaging Video with Lumen5

Razor Social

By now everyone knows that video content drives most engagement on social media. Drawing the attention of your audience to your new product will be so much easier with an engaging video that shows not just the product features, but also how they can benefit from it.

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.

Facebook Engagement Rates Continue to Grow [Report]

Mindjumpers

The report also specifies how the recent changes made to Facebook such as Timeline are improving fan engagement. Facebook engagement rate growth.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 Are you getting REAL engagement?