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LinkedIn Sees ‘Record Engagement’ Once Again

Social Media Today

What a surprise, LinkedIn saw 'record engagement' once again in the most recent reporting period.

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The new norms of buyer engagement with Catie Ivey

Oktopost

Named one of the⁠ 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales⁠, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and challenges executives to think about what happens when leaders fail to rethink their go-to-market motion and adapt to the new norms of buyer engagement.

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10 Experiential Marketing Campaigns That Took Engagement to the Next Level

Social Media Strategies Summit

View this post on Instagram A post shared by CNC Agency (@cncexperiences) Throughout the campaign, Prada handed out 18,000+ floral stems and 14,000 fragrance samples, helping the brand generate a ton of engagement while raising awareness of the new product.

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Impressions vs Engagement: Which should you report on?

Oktopost

Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%. When measuring social media performance, there is one long-debated question: Which key metric is more critical, impressions or engagement? What is engagement?

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3 Leadership Behaviors that Drive Loyalty & Engagement

Because leaders across the organization, from the C-suite to frontline managers, disproportionately affect employee engagement. It goes back to the old saying: “A boss has the title, but a leader has the people.”

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Engaged-View Placements Clarified

Jon Loomer

Here’s an update on Engaged-View attribution … Back in June of last year, Meta first announced Engaged-View Attribution. It reads: Engaged-view is available for all placements except Facebook in-stream video ads that cannot be skipped. Have you been using Engaged-View attribution? That is, until now.

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Creating Engaging Content: Tackling the Top Challenges for Social Media Marketers

Ignite Social Media

Generating Engagement At a staggering 43%, this is clearly the primary concern for many of us. Crafting fresh, compelling content on a consistent basis is no easy feat, but it’s essential for keeping your audience engaged and your brand top-of-mind.

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The HR Playbook: How to Decrease Costs & Increase Engagement

On the other hand, you need to find ways to motivate and engage your teams, so that morale doesn’t take a hit. In a volatile economy, HR leaders need to do a magic trick. On the one hand, you must pull out every cost-saving trick you can to run the organization efficiently. Download our new guide to see how it’s done.

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How to Decrease Costs and Increase Engagement - The HR Playbook

You must trim costs and run a lean operation while still managing to motivate and engage employees so morale doesn’t take a hit. Preparing for the future in this volatile economy means making some tough decisions. In Paycor’s new whitepaper, we share 13 practical ideas to accomplish both of those objectives.

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The 3 Leadership Behaviors that Drive Fierce Loyalty & Extreme Engagement

Nothing motivates employees more than a great boss. Are you developing your leaders? Give them the tools to train and inspire the rest of your organization. Get the 3 steps for developing effective leaders in Paycor’s leadership guide.

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Recruit and Retain New Blue-Collar Talent

Learn how to attract, engage, and retain blue-collar employees, helping them build meaningful careers – and support your company’s goals. Blue-collar jobs have a branding problem. One company, GEON, partnered with Paycor to find the solution.

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How to Design a People-First Benefits Package for Your Unique Team

A strong benefits package attracts top talent, boosts engagement, and retains top performers. Benefits are central to any HR strategy. Download Paycor’s benefits admin toolkit to learn how to: Navigate open enrollment Offer mandatory benefits Select non-traditional benefits for your unique team

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HR in 2025: Insights & Predictions

What type of worker is most engaged—hybrid, remote, or onsite? What are the drivers of effective leadership? What does the C-suite think HR is most responsible for? And why is a wave of HR resignations more likely in the next 12 months?

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How HR Can Create a Culture of Feedback

Workers who get daily feedback are 3x more engaged (Clear Company). Your workers don’t just want jobs; they want careers. Invest in your team by giving them meaningful feedback. 65% of employees want more feedback (Zippia). Regular feedback decreases employee turnover by 14.9% (Zippia). Get the Guide today!

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How to Lead Blue-Collar Teams

If your employees are engaged by a frontline manager they trust, it can take a pay raise of more than 20% to poach them ( Gallup ). The demand for blue-collar workers outstrips supply, and even if a recession temporarily depresses hiring, the talent shortage is here to stay. The good news is frontline managers can make all the difference.