Influencer Engagement: Finding a Fit

Waxing UnLyrical

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Her content had more than 39,000 views and more than two million engagements.

LinkedIn Launches its Own Polls Option to Facilitate More Engagement

Social Media Today

LinkedIn has added its own, native polls option, providing another way to gather feedback, and boost engagement

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Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement.

How to Calculate Your Instagram Engagement Rate

Later

Calculating your Instagram engagement rate can be surprisingly difficult to do. Should “engagement” include the number of times your post was saved? It’s a simple question with a complicated answer: how is Instagram engagement rate calculated?

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Looking for more ways to engage with your social media followers?

Twitter Shares Key Video Best Practices to Maximize Engagement

Social Media Today

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers

Building a Social Media Engagement Strategy

Social Media Today

How DO you get people to engage with you? Then, how do you KEEP them engaged? We'll tell you

Instagram Engagement Rates: What’s Good (or Not) and Why They Matter

agora pulse

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics.

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Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. I look at it as a system. Most look at is as tactical.

How to Make Your Blog Posts More Engaging

Blog2Social

Here are 9 tips to make your blog posts more engaging for your audience. Der Beitrag How to Make Your Blog Posts More Engaging erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.

Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement.

New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.

How to improve your social media engagement

Sprout Social

How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. What are the components of an engaging post?

The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

Instagram Engagement Rates Will Drop If You Keep Doing This

agora pulse

In this post we’ll go over some habits to drop if you want to increase Instagram engagement rates for your brand or business. Posting here and there won’t help improve your Instagram engagement rates. Sometimes to get engagement and interaction you have to ask for it.

#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage.

How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention.

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

Facebook Adds More Page Badges to Encourage Engagement

Social Media Today

Facebook has added some new Page badges as it seeks to encourage greater participation and engagement

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How to Create Engagement Through Facebook Timeline

Mindjumpers

This post will focus on how you as a brand can engage your audience by using the setup of Facebook Timeline. This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. How Fanta created engagement through Timeline.

How to Use Facebook Live to Engage with Your Audience

Ignite Social Media

From Buzzfeed’s exploding watermelon to a Metropolitan Museum of Art exhibit , brands of all sizes and industries are experimenting with how to employ one of the most engaging tools available to social media users. The only question is: how do you use it to engage with audiences?

Do’s and Don’ts for Reactive Social Media Engagement

Ignite Social Media

It’s your job to engage with these individuals and build 1:1 relationships with them. To help you out, here are some quick do’s and don’ts for reactive social media engagement with your community on social media. Do’s of Engaging on Social: • Do be personable.

Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement

Social Media Today

Facebook's experimental NPE team has released its eighth app, with a live-sports companion tools called 'Venue'

Does your employee engagement suck?

SocialFish

You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. Read more about the Culture and Engagement Coaching here.

Instagram is Testing a New 'Challenge' Sticker to Prompt User Engagement

Social Media Today

Instagram is testing a new 'Challenge' sticker for Stories which would enable users to call on their connections to participate, prompting more engagement

How to use emoji in marketing to drive engagement

Sprout Social

According to a study by WordStream, using an emoji in a Tweet can increase engagement by 25% compared to messages without emoji. Better engage your audience. They’re fun and engaging! Emoji can create a massive boost in engagement for your brand when used correctly.

How to Increase Engagement on Instagram with Later

Later

Wondering how to increase engagement on Instagram? With an ultra-smart algorithm and tons of creative brands competing for people’s attention, growing your Instagram engagement can sometimes feel like an uphill battle. Ready to increase your Instagram engagement?

Facebook Tests New 'Engagement Alerts' for Groups to Help Highlight Key Topics and Discussions

Social Media Today

Facebook is testing out a new option for group admins to set-up alerts for posts seeing increased levels of engagement

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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: Sometimes, too much engagement is a bad thing. Good morning!

New Report Finds Instagram Engagement Rates are In Decline

Social Media Today

A new report has suggested that overall engagement rates on Instagram posts are declining, which could be a consideration for brands

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How to Write Copy That Drives Engagement

Ignite Social Media

When it comes to social media, it’s a race against the clock to stand out in the noise and capture our audience’s attention to get them to engage with our content. Read on for two dos and one don’t to keep in mind when writing copy that drives engagement.

Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Videos are an excellent way to attract and engage with your target audience, however, creating ones that give you the desired results takes practice.

Use Statistics to Engage Consumers

Meltwater

Engage ConsumersBusiness people aren’t the only ones who appreciate facts and figures. Consumers love them… Read More.

Engaging Your Audience Over the Holidays

Social Media Today

What type of content are people more likely to engage with at this time of year? How do you capture the holiday spirit in your marketing campaigns? We've got the answers

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Unmatched levels of engagement and authenticity, added value abound.

Twitter Tests New Options to Simplify Common Engagement Actions

Social Media Today

Twitter's trying out a couple of new tweaks which are designed to make it easier for users to directly engage and share via prompts

LinkedIn Announces New Groups Features, Catering to Increased Group Engagement

Social Media Today

LinkedIn has announced some new features for groups, with group engagement on the rise

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How to Generate More Engagement with Your B2B Content

Social Media Today

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies

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You Don’t Define Engagement; They Do

SocialFish

There is a lot of talk about engagement in the association and nonprofit world. It’s their engagement, not yours. You’re a part of it, of course (it’s really a relationship), but you don’t get to define exactly what engagement means to your stakeholders.