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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality .

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Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

Social Media Today

Are your tweets getting a lot less engagement of late

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Take, for instance, three of our most recent engagements, with mission- first messaging: Cammie Scott , a self-care, wellness and beauty expert teamed up with us on our #BringGoodHome campaign to style her friends and shop. Her content had more than 39,000 views and more than two million engagements.

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How to Maintain Audience Engagement after a Successful Virtual Event

The Social Media Hat

The post How to Maintain Audience Engagement after a Successful Virtual Event appeared first on The Social Media Hat. Virtual Events Engagement Virtual Event PlanningKeep the buzz around your virtual event, and your brand, going!

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The Ultimate Guide to Social Media Engagement

Social Media Today

Learn how to improve social media engagement, no matter what platform you’re using Vanity metrics look nice but ignore the goal of gaining brand loyal customers.

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LinkedIn Once Again Reports ‘Record Engagement’ in Latest Performance Update

Social Media Today

LinkedIn has posted 'record engagement' for 16 straight quarters

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LinkedIn Adds New Event Engagement Options, Simplified 'Repost' Process

Social Media Today

LinkedIn's rolling out some new engagement options

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Steps To Take When Your Twitter Engagement Is Dropping?

SocMed Sean

Watching your Twitter engagement drop can be a painful thing. Don't just accept it, though, learn how to evaluate your content and find ways to engage your Twitter followers. The post Steps To Take When Your Twitter Engagement Is Dropping?

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How Do I Calculate Engagement Rate?

Keyhole.co

Engagement rate gives us an assessment of the quality of the content, independent from the number of followers an account has. Table of Content What is Engagement Rate? Why Should You Track Engagement Rate? How to Calculate Engagement Rate. What is Engagement Rate?

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TikTok Engagement Rate Calculator & 9 Ways To Improve The Engagement

Keyhole.co

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is for you.

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LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement

Social Media Today

LinkedIn is closing in on a billion members - though 'members' and 'users' are not the same

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Leveraging Social Data for Better Engagement

Oktopost

In this episode of Radically Transparent, Oktopost veteran and host, Jennifer Gutman, takes on a solo episode to explore the power of social engagement data and how marketers can gain a 360-degree view of their customers using social engagement data.

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Pinterest Outlines Recent Algorithm Improvements, Which Have Boosted Pin Engagement

Social Media Today

Pinterest's recommendations are now fresher, which has helped it improve user engagement

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What is Good Engagement Rate?

Oktopost

Matt even shares what his magic formula is to turn social activity into dollars for the business, and hint: it’s not by looking at engagement rate. Why looking at social media engagement rate is actually a disservice to proving your value as a social media manager.

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TikTok Adds Live-Stream Intros to Better Facilitate Engagement

Social Media Today

The option adds another way to communicate what your live-stream is about, and invite engagement

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Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Before we can engage with fans, we need to know a few things about them, like: What do they like (other than our brand)? Once you have a better understanding of who your audience is, your chances of garnering meaningful engagement will be much higher.

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Instagram Adds ‘Candid’ BeReal Clone, Other New Engagement Elements for the Holidays

Social Media Today

Instagram’s looking to lean into engagement trends with some new DM and Stories features

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WhatsApp Launches Communities to Maximize Topic-Based Discovery and Engagement

Social Media Today

Communities will provide more ways to discover related chat groups in the app

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Get Engaged at Work – #MindfulSocial with Carson Tate

Janet Fouts

How do we get re-engaged in the workplace ourselves and enjoy better relationships and a happier team? Make It Work she reveals why you don’t have to rely on your company, your coworkers, your boss, or anything other than yourself for your professional fulfillment and engagement.

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Instagram Adds Stories Likes to Provide Insight on Viewer Engagement

Social Media Today

The option provides a low-touch way to engage with Stories, which could have a big impact

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#534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community

Amy Porterfield

The post #534: Your A-Z Guide For Creating A Highly Engaged Paid Online Community appeared first on Amy Porterfield | Online Marketing Expert. Digital Courses List Building Facebook group paid bootcamp podcast pre-launch engagement social media

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Facebook Tests New 'Community Awards' to Encourage Engagement in Groups

Social Media Today

Facebook's looking to encourage more positive group interactions, while also modeling ideal engagement behavior

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Facebook Expands Engagement Alerts for Groups, Adds New Alert Options

Social Media Today

Facebook has expanded access to its engagement alerts for groups, providing more ways for admins to stay on top of group engagement

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How to Craft Responses: Reactive Engagement 101

Ignite Social Media

As a brand, reactive social engagement is one of the best ways to make an impression and develop a relationship with your audience. Always Engage. Ultimately, putting the time in to understand your brand and the community will help grow your reactive social engagement. The post How to Craft Responses: Reactive Engagement 101 appeared first on Ignite Social Media Agency.

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Twitter Scales Back Recommended Tweets in the Main Feed due to Engagement Impacts

Social Media Today

Twitter's trying to build a more effective recommendation and discovery system - but it has its work cut out for it

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LinkedIn Looks to Make 'Repost' a Default Post Engagement Option

Social Media Today

LinkedIn's looking to put more emphasis on re-posting, as opposed to sharing with your own comments

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Best-in-Class Tactics for Social Media Engagement

Ignite Social Media

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. However, how do you generate engagement without always “asking” for engagement? This technique is simple, fun, and engaging!

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Facebook Adds Group Effects for Messenger, Providing New Engagement Options

Social Media Today

Group effects provide another engagement opportunity within Messenger video chats

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Engagement Is The New Real-Time

Mindjumpers

However this coveted marketing phenomenon now has a new competitor that is ready to steal the ‘audience engagement thunder’ in 2014. We’ve taken a closer look at the new darling of social marketing – here are our insights on real-time engagement. Real-time marketing vs. real-time engagement. Real-time engagement levitates real-time marketing. Crew recently exhibited a good example of real-time engagement.

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Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. What Page Engagement Audiences Are. People who engaged with any post or ad. Facebook Page Engagement Basics.

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Google Launches New 'Related Search for Content' Ads to Help Improve On-Site Engagement

Social Media Today

The new, privacy-friendly ad option provides another way to increase engagement on your site

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How to Become Civically Engaged

The Realtime Report

How to Become Civically Engaged. Being civically engaged means that you are an active participant in your local community. True civic engagement starts with educating yourself on local political developments.

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5 Social Media Video Tips to Get More Engagement

Later

Discover our top 5 video tips to get more engagement and connect with your audience: The Importance of Video on Social Media . Because video content is typically more attention-grabbing (and engaging) than a static photo.

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Twitter Adds Hashtag Discovery to Communities to Help Improve Engagement

Social Media Today

The option will help Communities members find more relevant discussions

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Audience engagement strategies for success

Sherrilynne Starkie

“Most people look at engagement as a program. She’s also masterminded employee engagement in a couple of the biggest corporate mergers ever undertaken. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture,” explained Priya Bates, president of Inner Strength Communications in an interview for IABC Ottawa’s The Voice Podcast. “Communication is operational as opposed to philosophical.

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LinkedIn Launches its Own Polls Option to Facilitate More Engagement

Social Media Today

LinkedIn has added its own, native polls option, providing another way to gather feedback, and boost engagement

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Twitter Shares New Insights into Gen Z Usage and Engagement

Social Media Today

The insights underline the importance of engaging younger audiences with interactive, responsive campaigns

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10 Ways Government Agencies Can Increase Their Engagement on Social Media

Social Media Strategies Summit

Lots of agencies are doing an amazing job at showcasing what they do (and how they do it), helping them build large, highly engaged audiences. With that in mind, we’ve rounded up ten tips and strategies to boost engagement for government on social media.

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The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right. Each influencer has unique wants and your engagement strategy should cater to their needs. Influencer engagement is not one-size-fits all. Do you have an influencer engagement secret?

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Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories

Social Media Today

Instagram continues its process of replication as it seeks to maintain engagement

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How Volkswagen Creates Visual Engagement

Mindjumpers

Volkwagen’s Facebook FlipDrive is the most recent example of how Facebook makes it possible for brands to create engagement through visual storytelling. We may see more of similar visual engagement from other brands as a result of this case that already has got a lot of attention. How to Create Engagement Through Facebook Timeline. Tweet We have previously discussed the importance of visual storytelling in social media here on the blog.

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#measurePR Recap (November 2016): Measuring Engagement

Waxing UnLyrical

The November edition of #measurePR focused on measuring engagement. Here’s some of what we talked about: On defining engagement: 1/3 Engagement is anything that provokes an action. A2: They key for engagement is knowing your audience. Know what drives them to engage. measurepr A2 “SM engagement is an action that typically occurs in response to content on owned channels” #measurepr. is not engagement.

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New LinkedIn Features Aim to Drive Engagement

Ignite Social Media

Recently, LinkedIn has introduced some new engagement features with the goal of improving user experience and encouraging engagements. LinkedIn noticed that when people received more engagements, they posted more – helping smaller creators get in front of an engaged audience helps generate more content and more engagement! Currently, LinkedIn only offers likes, comments and shares as engagement options on a given post.

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