The 4 Secrets of Influencer Engagement

Waxing UnLyrical

Influencer engagement is the difference between a successful long-term influencer strategy and an influencer campaign that yields marginal results. The challenging part of influencer engagement is that there is no formula for getting influencer engagement right.

Three Engagement Myths, Busted.

SocialFish

ICMYI – in case you missed them, here’s a selection of Jamie’s posts on Association Success from August, each “busting a myth” about engagement. The Employee Engagement Trap. Engagement is fundamentally driven by a culture that truly works.

Trending Sources

Interpreting Facebook Page Insights: Reach vs. Engagement

yMarketingMatters

billion users) providing the opportunity to reach and engage with highly targeted potential customers in an intimate, exceptional one-on-one way. It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more.

Increase Instagram Engagement With These 6 Tips

Firebelly

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Increase Instagram engagement with these six techniques. 6 Tips to Increase Instagram Engagement: 1. Want people to engage with you?

The Corruption of Engagement

SocialFish

A word to the wise business owners, social media enthusiasts, social media professionals, recruiters et al: when someone in front of you talks about social media “engagement” and then fails to expound on their use of that word – be wary. Engagement?

7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

Making your Facebook posts matter Check out the infographic below for some tips to help you raise Facebook engagement for free along with some helpful statistics: 1. Post on Thursday and Friday Facebook engagement rates are 18% higher on Thursdays and Fridays than other days of the week 5.

Use Instagram to Create Visual Engagement

Mindjumpers

Today, we see an increasing number of brands jumping on board to create visual engagement with their fans by showcasing their products, services and events through mobile photo sharing on Instagram. How Threadless Engages its Community on Instagram.

15 Highly Engaging Pokemon Go Brand Posts

Unmetric

I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands. Let’s look at a few of the Brand Content that won a lot of engagement, in each category. content engagement brands discover content ideation content creation pokemon go

Facebook Brand Engagement Grows 896% Year-Over-Year

The Realtime Report

A new study by Adobe found that brand engagement (defined as likes, comments, and shares) on Facebook rose 896% year-over-year. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engaging the Right Audience on LinkedIn

Adam Cohen

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. This week LinkedIn launched two new products that allow companies to more effectively engage the followers they have.

6 Ways to Engage Nonprofit Volunteers

SocialFish

Tip o the hat to Elevation for this one! photo credit ). Cool Infographic Friday

Facebook Adds ‘Everyone Who Engaged With Your Page’ to Custom Audiences

SocialTimes Facebook

Facebook added a new targeting option to custom audiences : “everyone who engaged with your page.”. Advertising/Marketing Facebook Chris Ruberg custom audiences Engagement Everyone Who Engaged With Your Page OneCommand Pages

4 Strategies for Improving Social Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.

Reach vs Impressions: Understanding Engagement Terms

Sprout Social

Also, many people still feel a little unsure about these terms in regards to social media engagement. A viewer doesn’t have to engage with the post in order for it to count as an impression. A common goal behind every social media campaign is increased engagement. Engagement

How to Increase YouTube Engagement [Infographic]

Pamorama

It some offers some key statistics and these best practices that help increase YouTube engagement: Fill in the meta data. It has been shown that thumbnails increase YouTube engagement more than 150%. Is YouTube marketing worth it?

6 Strategies for Increasing Fan Engagement on Facebook (Wildfire Research)

The Realtime Report

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Ways to Better Engage with your Social Media Followers

Ignite Social Media

A lot has changed in social media in the nine years since that book was written, but one thing certainly has not: engaging with your fans matters. Here are five ways to better engage with your social media followers. Looking for more ways to engage with your social media followers?

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

What will happen to engagement when the newness wears off? by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program.

5 Unique Ways to Engage Influencers

Ignite Social Media

Following consumer buying trends where social media content has increasingly become an important factor in purchase decisions , more and more brands are turning to influencer marketing as a way to reach engaged audiences. Unmatched levels of engagement and authenticity, added value abound.

Social Media & Government: Cutting Red Tape for Increased Citizen Engagement

Sprout Social

While the process is more convenient than it was five years ago, using social media for citizen engagement is still a fairly new process. hours, and only an 8.91% engagement rate, it’s partially understandable why there’s such negative sentiment about government and social media.

The Secrets to Tweets that Generate Engagement

Pamorama

S ome recent changes have made the platform more visual and engaging, including the ability to add photos and Vine videos that are visible in timelines, enabling brands to stand out from the pack. How to say things on Twitter that get noticed.

You Don’t Define Engagement; They Do

SocialFish

There is a lot of talk about engagement in the association and nonprofit world. It’s their engagement, not yours. You’re a part of it, of course (it’s really a relationship), but you don’t get to define exactly what engagement means to your stakeholders.

5 Strategies for Boosting Engagement on Instagram

Convince & Convert

A straight-forward chronological order will be replaced with Facebook-like algorithm that takes into account many social signals, including engagement and past likes to predict “relevancy” of posts. Engage With Storytelling.

Do NOT Make this Mistake Around Member Engagement

SocialFish

Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?”

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Jon Loomer

Let’s take a closer look… Engagement Audience Updates. Engagement Audiences make up the newer family of custom audiences available for Facebook ad targeting. Up until recently, you could create audiences based on the following types of engagement with your brand: Video.

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Let’s check out the different ways to boost social media engagement. They also attract more shares, views and thus promote high levels of engagement for brands. Creating valuable content is meaningless without reaching the right audience.

IMPORTANT: 2013 Nonprofit Engagement Data Management Study

SocialFish

We also learned that those who are tracking engagement data are finding at least some correlation between engagement and the more “traditional” indicators such as annual fundraising amount, event attendance, and even donor/constituent retention levels. Check it out!!

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4 Stages of Customer Engagement

Engaging Brand

Business often see customer engagement as a one off thing - but engagement is part of the customer journey. Customer''s pass through stages of the purchase cycle and engagement needs to occur at all parts of this customer experience.

Facebook Page Engagement Custom Audiences: Target Those Who Interact

Jon Loomer

When Facebook first released Engagement on Facebook Custom Audiences, it was exciting to think of the targeting possibilities. We’re now able to target those who engage with videos , lead ad forms and Facebook Canvas. People who engaged with any post or ad.

Monday Roundup: Social Media Engagement for Business

Waxing UnLyrical

Client engagement is one of the core ways businesses grow their client base. To that end, this week’s roundup features seven posts from around the web that focus on social media engagement for business. Why: Sometimes, too much engagement is a bad thing. Good morning!

Does your employee engagement suck?

SocialFish

You may not want to admit it, but you’re not alone – many organizations are struggling with employee engagement. Culture and Engagement Coaching for CEOs. Read more about the Culture and Engagement Coaching here.

News Organizations on Google+: Which Pages Get the Most Engagement?

Adam Sherk

Instead I’ll focus on some basic signals of user activity and engagement: the number of 1+’s, shares and comments on each page. To pull the activity and engagement figures I used All my + , an interesting tool created by Gerwin Sturm.

How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

The key to Instagram engagement is TIME. E – Engage. How to encourage people and increase Instagram engagement. A combination of time, intent, management, and engagement creates the perfect Instagram presence. 92% of all social engagement is happening on Instagram.

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Social TV Viewers Are 1.3X More Engaged

The Realtime Report

TV viewers that interact with social media on a second screen are actually more engaged in the programming than those watching alone or without social media, according to new research from the Time Warner Research Council. Why does social media keep viewers more engaged?

4 Steps to Boost Your Social Media Engagement

Convince & Convert

An interesting feature of Mention is that it allows the right people to engage with an audience in discussions that are taking place somewhere else. and watch related posts appear alongside easy-to-understand engagement data.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Ogilvy reported earlier this year that pages with over 500,000 likes are seeing engagement rates plummet to just 2% and that rate is falling by.5% Cost: We see Facebook ads with a typical CPE (Cost Per Engagement) of between $0.29 Are you getting REAL engagement?

Good Or Bad – You Must Engage With Your Customers Through Social Media

SocMed Sean

I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Still wondering whether engaging is worth it? Have thoughts, feedback or experiences with companies that choose not to engage or those that are doing it well?

How to Engage the Crap Out of Your Audience

Convince & Convert

Digital Marketing audience engagement benign violation theory content creation content engagement humor marketing strategy surpriseImage via BigStockPhoto.com.

Red Cross – Updated Social Engagement Handbook [Resource]

SocialFish

This is the handbook that the National office of the Red Cross share with their local units (like chapters). Pretty self-explanatory and definitely awesome. View this document on Scribd. ———— ( photo credit ). Content Strategy From the Trenches Implementation Open Community