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How to Win the Meta Ad Auction

Jon Loomer

The post How to Win the Meta Ad Auction appeared first on Jon Loomer Digital. High quality ads that are getting lots of engagement and generating your goal action have a huge advantage. Otherwise, you’ll need to pay more to win the auctions. Make sense?

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Their insights will be invaluable in figuring out how to reach more people like them , making this a crucial step in the research process — unless you’re planning to ditch your current audience and chase a different customer segment going forward. Read more: How to Run a Social Media Competitive Analysis 7.

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How to Approach Campaign Construction

Jon Loomer

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. The post How to Approach Campaign Construction appeared first on Jon Loomer Digital.

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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How to Approach Meta Ads Targeting Now

Jon Loomer

How to Approach Cold Targeting An argument can certainly be made that there’s very little reason for interests and lookalike audiences now. Your Turn How has your targeting approach evolved? The post How to Approach Meta Ads Targeting Now appeared first on Jon Loomer Digital. Let me know in the comments below!

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How To Build A Great Video Studio On A Budget

The Social Media Hat

Being on camera and delivering outstanding audio and video content is no longer optional The post How To Build A Great Video Studio On A Budget appeared first on The Social Media Hat.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.