How to Measure Social Media Success for Your Small Business

yMarketingMatters

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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Trending Sources

How to Use Foursquare for Small Business

Idaconcpts

There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next.

How to Name an Image for SEO Purposes

Idaconcpts

When optimizing your site for SEO purposes there are several considerations to take into account. Here is a guide how to achieve this. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Use Social Media And Stay Couth

Waxing UnLyrical

If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity SMM

In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. ” So, once you’ve created great content, how do you get it “out there”? 25 Easy Ways to Promote Your Blog by Kim Garst.

How to Rock a Presentation

Peg Fitzpatrick

Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. If you’ve ever wondered how to give a presentation or wanted more tips to be successful with your speaking, this information will help you!

How to Get Your First 1,000 Followers on Every Major Social Network

Buffer Social

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. You’re taking the dive into a new social network, or you’re itching to grow your existing profile. You’re raring to go.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. How can brands and individuals make their tweets stand out? How can marketers best utilize Twitter’s expanded features and the latest tools?

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How To Curate Content Better In Less Time

Peg Fitzpatrick

Learning how to curate content is an essential task for social media managers. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news.

How to Schedule a Facebook Post

Harp Interactive

Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook

25 Suggestions For How To Use Twitter

Dave Fleet

Twitter sent an email around to users yesterday, giving four suggestions for getting the most out of Twitter in 2011: Follow your interests: Follow the people who share your passions. Don’t panic: Search for hashtags and relevant accounts during emergencies to stay informed.

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How to Promote a Cause on Facebook

SocialFish

It is a good example of how it can work in any category for expansion via this exciting medium. Since it was a natural progression of use, there are questions as to why the concept works so flawlessly through Facebook, in particular. How To Promote Your Cause By Establishing A Brand.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How to Create Call-to-Action Units for Facebook Instant Articles

Jon Loomer

But my excitement level is high for the launch of call-to-action units for Facebook Instant Articles. This is great for users, who don’t need to wait for the website to load. The response to Instant Articles from publishers has been mixed, to put it kindly.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

How to Make Marketing Analytics Easier

Convince & Convert

Doing so leads to the most profitable outcomes. If you’d like to be more actionable with your analytics, start with the “so what?” For example, clickthroughs and blog views are nice to have, but do they impact revenue?

How to Gain Productivity

Ari Herzog

While I could have kept reading at a snail’s pace, I decided to mark them all as read and to start fresh the next time I open the program. There are many best practices and guidelines to gain productivity — but the best is to declutter.

How to Cross the Visual Content Canyon

Convince & Convert

Though its origins are somewhat murky , the phrase “Big Data” gained mainstream popularity as shorthand for a set of problems unique to extracting value from massive, complex data sets. What’s happening right now in the visual content space is eerily similar to what.

How to Set Up iCloud for All Your Apple Devices

Idaconcpts

With Apple’s recent innovate creation, iCloud, users now have the ability to access their documents, photos and music anywhere. It stores information securely and effortlessly on your Apple devices such as the iPhone, iPad, iPod touch, Mac or PC and has the ability to connect up to 10 devices.

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How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection? For simplicity’s sake, I’m going to do the single upload.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Does your Facebook Page have Rules or is it a free-for-all?

How to Create Facebook Visuals that Convert

Peg Fitzpatrick

In this article, I’ll share WHY and HOW to create Facebook visuals for your marketing that will convert. Using graphics to tell the your story is the best way to reach people. That’s WHY you spend the time to create a visual style. Click To Tweet.

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. You know what you want to do and why. You can see that others have climbed the social media mountain; you’ve got few ideas how to get there yourself.

How to Unlock the Key to Instagram Engagement

Peg Fitzpatrick

The key to Instagram engagement is TIME. Visual storytelling and conversation starting combined with the right mix of when to post and what to post creates Instagram gold. Are you giving Instagram enough time to make a difference? Make it easy for people to find you.

[WEBINAR] How to build a culture of innovation 12/5

SocialFish

Don’t miss this upcoming webinar , featuring me and Dan Stark from Nimble User/Community Brands, to be held on Tuesday, December 5, at 1:00pm eastern time. On the agenda for us to discuss: Anticipating member expectations. Governance/ability to shift directions.

How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.

How to improve collaboration in the workplace

SocialFish

Collaboration means I have to stop what I’m working on—something I know to be delivering great value to this organization—and instead spend my time working on one of my colleague’s projects. If they stayed in their lanes, they were going to miss opportunities and fall behind.

How to Remove LinkedIn Connections

Idaconcpts

Have a LinkedIn connection that messages you too much about “how to learn to create a Twitter account with 5,000 followers in one day&# ? How about the one that invites you to every single one of the groups that he creates on a weekly basis?

How to Develop Meaningful PR Measurement

Waxing UnLyrical

All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter.

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How To Handle Negative Reviews

Idaconcpts

SEO content has taken a slant towards opinions and reviews, giving writers a chance to raise their voice for profit. It’s very much a balancing act, and expects the writer to keep both the readers and the company having their product reviewed satisfied.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Tap to Expand. Tilt to Pan.

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? This can be referred to as co-created content marketing. Click To Tweet. How do you stand out from the crowd? Times are changing.

How To Humanize Your Business

SocialFish

How To Humanize Your Business. In this session the authors of Humanize: How People-Centric Organizations Succeed in a Social World will explore how to create organizations that are more human, thus more compatible with social media. and Jamie and me!

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How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. However, harnessing the data behind downloads can help you learn how to measure and increase conversions. Time to Understand Download Data.

How to Run a Successful Instagram Story Takeover

Peg Fitzpatrick

Have you considered hosting an Instagram Story takeover to grow a larger following? Want to reach more people with your Instagram stories? Collaborating with highly engaged Instagram users will introduce their followers to your content.

How to Create an Evergreen Facebook Ad Campaign

Jon Loomer

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. They are showing the same ad or group of ads to the same people. They’ve decided whether they are going to act on it.

How to Create Achievable Social Media Goals

Sprout Social

The most common reason resolutions fail is because they’re too broad to feel attainable. Social media marketing spending in the US is expected to more than double from $7.52 billion in 2014 to $17.34 Spending without data to back you up will not work in the long term.