How to Increase Your LinkedIn Engagement Without Wasting a Dime
FEBRUARY 16, 2017
How effectively do you use LinkedIn for your business? How do you grow engagement on the platform? The post How to Increase Your LinkedIn Engagement Without Wasting a Dime appeared first on Spin Sucks. Can you actually hack LinkedIn engagement? Wes Bush talks about this and more. Comments Awesome post, Wes! Most of the content shared on LinkedIn gets. by Steve Sonn.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Social Media Referral Traffic and Visitor Increase to your Website. This is one of the best ways to measure social media.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. Shane Barker has five really good tips to get your started and over the hurdle of having to do "one more thing.". The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing? Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The Answer is Obvious.
How to Achieve Your PR Goals When the Novelty Wears Off
JANUARY 17, 2017
If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.
How to Deal with Failure in Four Steps
OCTOBER 19, 2015
While I wish I could write about something titled, “Laura’s 10 Step Process to Being a Champion” or “The PetroPower Formula: Win Every Time,” I can’t. And the truth is, no matter who you are in life—no matter how talented, determined, passionate, or PetroPowered you are—you’ll fail. This means I’m an expert when it comes to how to deal with failure—in fact I’m a pro.
How to Find Time to Make Marketing Your Small Business a Priority
MARCH 8, 2017
This is especially true as the business begins to grow. Where do you find the time to focus on marketing your small business? The post How to Find Time to Make Marketing Your Small Business a Priority appeared first on Spin Sucks. One of the most difficult things small business owners face is marketing their business. Zachary Evans has some tips.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Related Stories Master Modern PR By Integrating the PESO Model The PESO Model, Edward Bernays, and Lucky Strike How to Master Modern PR: A Three-part Video Series.
How to Pitch Editors Perfectly Every Time
MARCH 3, 2015
By Andrea Lehr Wondering how to pitch editors? How do you know which are worth pitching ? Or maybe you found the perfect editor and are wondering what to include in your pitch? Every journalist has his or her own personality, so it’s imperative you alter your tone and approach throughout the outreach process to maximize results.
How To Use Twitter For PR
JUNE 21, 2013
When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? There’s a lot more you can do to use Twitter for PR in a smart way. ” 3. These include: 6.
How to Write a Killer Lead
DECEMBER 30, 2014
How could I do it one more time? How could I write a compelling story about a subject matter so dry it made my lips crack. Have you stared at the computer screen devoid of any idea of how to make a client message about the latest product, program or merger anything but a standard Who-What-When-Where-How and maybe-Why press release? Blink. Blink. Blink. Blank.
How to Write a Business Book Without Losing Your Soul
NOVEMBER 18, 2014
It’s incredible to consolidate your thoughts and put them down in a long form document. It’s incredible to create a product that will bring other people value. It’s incredible to have people read it, share it , and appreciate it. It will help you avoid losing every shred of your humanity as you toil through your words while trying to maintain a day job.
How to Use Foursquare for Small Business
OCTOBER 29, 2014
There have never been so many people willing to talk about exactly where they are and what they’re doing in exchange for incentives. The location-based service Foursquare offers individual users the chance to share where they are and get recommendations on where to go next. If you can attract even a small percentage to your business, you’ll be doing well.
How to Schedule a Facebook Post
JUNE 12, 2012
Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook
Contributed Content is on the Rise — Here’s How to Stand Out
MARCH 22, 2017
No matter how many times you write guest posts, your chance at connecting with an audience depends on how an editor perceives your work. However, there are still some unknown factors at play when it comes to pitching editors at the online publications you want to target. surveyed editors at leading online publications to uncover what it is they’re actually looking for. The post Contributed Content is on the Rise — Here’s How to Stand Out appeared first on Spin Sucks. Influence & Co. Here are the findings. Influence & Co.
How to Synchronize Your Content Marketing With an Editorial Calendar
JUNE 9, 2016
In fact, if you’re not using something to schedule your content production, it’s likely you’re not working as efficiently or effectively as you could be. Here’s how to get your workflows aligned, your cross-channel messaging synchronized, and your stress levels back down to a manageable level. Comments It's amazing how much an editorial calendar will improve your.
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. Here is a guide how to achieve this. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. If you were to go with the second option, Google will only rank it for name of image. red roses). Name of Image.
How to improve collaboration in the workplace
MARCH 1, 2017
Collaboration means I have to stop what I’m working on—something I know to be delivering great value to this organization—and instead spend my time working on one of my colleague’s projects. I know deep down that there is value to collaboration, but the truth is it gets in the way of me delivering results that the rest of you are counting on me to deliver.
How To Start A Mobile Marketing Strategy
The Realtime Report
DECEMBER 27, 2016
How To Start A Mobile Marketing Strategy. If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. You can also refine your advertisement to reach your desired location and demographic. App Based Mobile Marketing. QR Codes.
How To Curate Content Better In Less Time
DECEMBER 26, 2016
Learning how to curate content is an essential task for social media managers. As a social media marketer, you need to both create original content and curate content from other sources. Time spent reading niche-related blog articles is important to keep up with industry news. Click To Tweet. I like to call this target the “brand seeds.” Click To Tweet.
Tips to Help a One-Person Marketing Team Succeed
OCTOBER 24, 2016
How can a one-person marketing team succeed with all there is to do? Kara Vanskike shares a few tips to make any marketer's life easier. The post Tips to Help a One-Person Marketing Team Succeed appeared first on Spin Sucks.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks.
How to Make Your Email Marketing More Personal Without Being Creepy
FEBRUARY 15, 2017
People want to feel brands understand them and are on the same wavelength. Justin Schorah says permission-based personalization is the way to go. The post How to Make Your Email Marketing More Personal Without Being Creepy appeared first on Spin Sucks. This is especially true for millennials. He has more.
How to Cultivate Internal Change Champions
OCTOBER 20, 2014
Airmen, sailors, and soldiers may work in conjunction when it comes to the protection of the country, but the distinct cultures of each branch create a remarkable rivalry. Working as a civilian public affairs specialist for two rival military installations as they combined operations was challenging, to say the least. Change champions don’t have to be managers. Clear the air.
How to Easily Remove Any Facebook Application
MARCH 21, 2011
It has also become a major place for quizzes, gaming and other fun little activities that are easy to find anywhere on the site. Maybe it turns out to have spyware attached, or gives your personal details to third parties. Here’s how to get rid of any Facebook Application. How to Get Rid of Applications. Email this to a friend?
How to Podcast: A Two-Part Series
OCTOBER 27, 2016
During the PRSA International conference, Gini Dietrich co-hosted a panel discussion with Shonali Burke and Deirdre Breakenridge on how to podcast. Here is the second of a two-part series on how to podcast. The post How to Podcast: A Two-Part Series appeared first on Spin Sucks.
How to Create Facebook House Rules or Community Guidelines
APRIL 30, 2012
Every Facebook Page is a potential target for the irrational, irate person that ‘Likes’ the Facebook Page only to leave a barrage of negative comments on the Page. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules
How to Apologize Like a Boss
AUGUST 7, 2013
Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand. It takes an evolved person to admit when they are wrong. For example, “I was wrong to let this carry on for so long.”
How to Rock a Presentation
MAY 16, 2016
Listen in to this conversation as three pro speakers share their tips to rock a public presentation and master your next speech. My good friend, Jeff Sieh host of the Manly Pinterest Tips , recently invited my other good friend Rebekah Radice and I on his show to discuss our presentations at Social Media Marketing World. Rebekah likes to do hers in front of the mirror.
How to Better Define Your Buyers to Boost Engagement Online
OCTOBER 31, 2016
To do that, you need to know who they are, what they like and expect from you. Christelle Macri shares ways to help you better define your buyers, so you can boost customer engagement online. The post How to Better Define Your Buyers to Boost Engagement Online appeared first on Spin Sucks.
How to Manage a Millennial Intern
SEPTEMBER 8, 2016
Want to create a fantastic internship experience? The post How to Manage a Millennial Intern appeared first on Spin Sucks. Corina Manea shares our "secret recipe" for an amazing internship for your interns. No easy job. Read it all here.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers. How to Identify Social Media Influencers.
How to Use Social Media And Stay Couth
FEBRUARY 27, 2015
If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Listen; and.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Even if you’ve been working in the PR industry for just a few months, you’ve probably come to the same conclusion. Editor’s Note: When I speak to groups of PR pros, I always ask how many went into PR because they hate math. So I’d venture to guess you’re right.). And who’s better suited to create fascinating content than PR people?
How to Make Layoffs Suck Less
OCTOBER 28, 2014
By Matt Ridings Whenever people ask me what my worst day in business was, without hesitation I say it was the day I had to lay off a very large group of people. We had to do the layoffs in a couple of batches. We had families with children that were in the United States because we were their sponsor, and who were now going to have to leave the country.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs. 25 Easy Ways to Promote Your Blog by Kim Garst.