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How to Build and Maintain an Engaged Facebook Community Group

Social Media Strategies Summit

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. You know you’ll provide value to members, but how do you find the people?

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How to Earn Higher-Quality Engagement and Why It Matters

Ignite Social Media

So naturally, you’d think the more engagement you get on a post, the better. It turns out that one key factor in converting social followers to loyal fans is the quality of engagement, not quantity. Why You Should Care About Engagement Quality . How to Improve Engagement Quality . Not necessarily.

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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos.

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How to Maintain Audience Engagement after a Successful Virtual Event

The Social Media Hat

The post How to Maintain Audience Engagement after a Successful Virtual Event appeared first on The Social Media Hat. Keep the buzz around your virtual event, and your brand, going!

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How to Win the Meta Ad Auction

Jon Loomer

Estimated Action Rates This is the estimate of the probability that a person will engage with your ad. This projection is based on the types of content someone has engaged with before, from whom, in what format, in what location, and more. This isn’t about whether the person is likely to engage with an ad. Make sense?

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How to Create Facebook Video Engagement Custom Audiences

Jon Loomer

Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Let’s discuss… How Video Engagement Custom Audiences Work. Then target or exclude those who engaged with those videos.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content. Read more: How to Run a Social Media Competitive Analysis 7. Sound familiar?