How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Mobile Game Ever according to Survey Monkey. Users stop at Pokestops, which include museums, office buildings, parks, even local art installations to replenish their supplies to continue in the game. Hire a couple food trucks and invite folks to hunt Pokémon.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Mobile Search Ads.

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How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. This technique isn’t exclusive to Twitter, either. Open up Your Mobile Wallet. Mobil

How to Schedule IGTV Videos

Later

Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . To help you get started, here’s our step-by-step guide to scheduling IGTV videos: . How to Schedule IGTV Videos: .

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. This allows you to: Create a movie and load it to YouTube.

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Facebook Timeline for Pages on Mobile Devices

Mindjumpers

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. If the admins of the page enable fans to send direct messages, this function with be featured as a Message-button next to the Like-button.

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How to Create and Use Instagram Quotes in Your Strategy

Later

Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Instagram Stories even have the ability to add hashtags to Stories making it easier for people to find your content.

Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

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Facebook Canvas Custom Audiences: How to Create

Jon Loomer

Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Earlier this year, Facebook unveiled Canvas , a way for brands to create an immersive experience for users without leaving Facebook.

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Conversion Rate Optimization in a Nutshell: 20 Factors Impacting Your Sales and ROI

Pam Moore

Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It is simply that they don't know how.

5 Ways to Drive Sales and Traffic with Pinterest

Ignite Social Media

million Pins–it now has the ability to help your content strategy and bottom line. With more and more advertisers tapping into Pinterest, read on to discover five ways to craft a picture-perfect strategy. Optimize for Mobile. Seek to Inspire.

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How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. How to strike an emotional chord with your audience.

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Instagram Overlay Stickers are Seriously Trending – Here’s How to Use Them:

Later

Businesses, influencers, and Instagrammers alike are jumping on the trend to create eye-catching content that stops scrollers in their tracks. Instagram overlay stickers are graphic designs that are added to an image or video. How to Add Instagram Overlay Stickers to Your Images.

Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? How to define, measure and achieve success. How to increase brand awareness, leads and sales. How to create content that connects and converts.

How to Double Your Social Engagement With Images

Convince & Convert

Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. highlight to tweet).

How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Getting in-store customers to follow you on social media also does several things.

Mobile: Give Your Customers That Something Extra

Mindjumpers

What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

Mobile 246

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. Yes, that is the person you need to be thinking about.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Bottom line, before you can sell to me, you need my attention.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. This allows you to: Create a movie and load it to YouTube.

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How to Choose a Marketing Agency

Idaconcpts

Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Besides a portfolio of relevant clients, here are some other important criteria to consider.

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15 most engaging Back-to-School social media posts

Unmetric

Back-to-School is one of the biggest shopping events celebrated all over the world where brands bring their A-game to increase revenue in a short span of time. On the contrary, Instagram witnessed an increase in the percentage of back-to-school posts by 10%. – To enter: 1??

Mobile – from Strategy to Implementation

SocialFish

I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. It’s an exciting time both for mobile development and associations.

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How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection?

How To 110

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Would you like to have customers come to you organically because they know for a fact you can help them achieve their business and/or life goals? ” Instead they are thinking “HOW can I do business with this person?” How do you want people to perceive you?

Brands 171

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. Here’s what you need to know… Landing Page Views. It’s one more step to further clarify click engagement.

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

How often do you find existing or prospective customers coming to your platform, but then not really taking any affirmative action? Website/Landing page visitors: Install a Facebook Pixel on your website to create a custom audience of both frequent and first-time visitors.

How to Become an Expert in Social Media Marketing

Socialmedia.biz

With the massive growth of the internet and social media in recent years, there is a growing need among businesses for tech-savvy professionals who know the intricacies of using social media and engaging with customers through mobile technology. Commit to Ongoing Self-Education.

How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. There is a case to be made for both sides. As a consumer, how often have you clicked on a mobile ad. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. This doesn''t have to be a sale. engagement.

How to Schedule Instagram Posts: The Complete Guide

Buffer Social

But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. Over to you.

Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas. How do they differentiate?

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Today, we’re excited to share with you exactly how to use Pinterest for business.

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How to Turn Friends Into Fans with Social Engagement

Convince & Convert

Welcome back to Talk Digital to Me! As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs.