How to Track Mobile App Conversions

Convince & Convert

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions.

How to Engage Event Attendees with Pokemon Go

Ignite Social Media

Mobile Game Ever according to Survey Monkey. Users stop at Pokestops, which include museums, office buildings, parks, even local art installations to replenish their supplies to continue in the game. Hire a couple food trucks and invite folks to hunt Pokémon.

How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Mobile Search Ads.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

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How to Leverage Mobile Payments to Garner Customer Loyalty

SocialFish

Mobile payments will reach $90 billion by 2017, according to Forrester. The ability to attract mobile customers isn’t just a matter of selling more products, however. This technique isn’t exclusive to Twitter, either. Open up Your Mobile Wallet. Mobil

Mobile Positioning: A Business Must

Webbiquity SMM

Mobile access to the web has surpassed browser usage. Consumers are growing fonder of their smartphones and tablets, using them to access content and make online purchases in staggering numbers. Consumers are engaging with their favorite companies on Facebook, says Mashable.com.

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How to Create and Use Instagram Quotes in Your Strategy

Later

Contrary to common belief, Instagram quotes are more than just good “filler content.” ” A lot of businesses post quotes on Instagram to achieve their specific marketing goals, like driving more sales and building brand affinity.

5 Ways to Drive Sales and Traffic with Pinterest

Ignite Social Media

million Pins–it now has the ability to help your content strategy and bottom line. With more and more advertisers tapping into Pinterest, read on to discover five ways to craft a picture-perfect strategy. Optimize for Mobile. Seek to Inspire.

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7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

It’s easy to make mistakes when you’re starting out. Chefs train for years to perfect their crème brûlée techniques. Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing.

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Facebook Canvas Custom Audiences: How to Create

Jon Loomer

Facebook quietly rolled out a big update for brands utilizing Canvas: The ability to create audiences of people who have engaged with that content. Earlier this year, Facebook unveiled Canvas , a way for brands to create an immersive experience for users without leaving Facebook.

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Social, Local, Mobile: The SoLoMo Revolution

Mindjumpers

People are connecting to their social networks through their mobile phones , and last week Socialbakers announced that the majority of Facebook users (57%) access Facebook through mobile; a fact that convincingly underlines the mobile revolution.

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Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. This allows you to: Create a movie and load it to YouTube.

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How to Use the Facebook Ad Split Testing Feature

Jon Loomer

Experienced advertisers understand that extensive Facebook ad split testing is necessary to uncover what works and what doesn’t. Split testing allows an advertiser to experiment with two or more versions of a single variable (like two different audiences) that would see the same ad.

How to Double Your Social Engagement With Images

Convince & Convert

Each day, there are more than 500 million Tweets processed on Twitter and 80 million photos posted to Instagram. With such an influx of content on social media, it’s more difficult than ever for brands to stand out and get noticed. highlight to tweet).

How to Create a Facebook Ad Collection

Jon Loomer

Facebook quietly unveiled a new ad unit that is sure to make e-commerce brands happy: Collection. The ad unit itself looks amazing, and it’s great for engagement. Let’s jump into everything you need to know about the Facebook ad collection… What is a Collection?

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How to Get Social Media Engagement From Your Brick and Mortar Store

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Despite having a number of very loyal customers, many of these same businesses struggle to gain traction on social media. Getting in-store customers to follow you on social media also does several things.

Mobile: Give Your Customers That Something Extra

Mindjumpers

What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

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How to Choose a Marketing Agency

Idaconcpts

Your agency needs to have expertise in your industry because it needs to understand your company’s place in your market. Besides a portfolio of relevant clients, here are some other important criteria to consider.

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How to Schedule Instagram Posts: The Complete Guide

Buffer Social

But as a busy social media manager, it can be difficult to find the time to consistently post to Instagram. Learning how to schedule Instagram posts is one of the biggest time savers and productivity hacks for social media managers today. Over to you.

Facebook Metrics: New Ways to Measure Ad and Page Engagement

Jon Loomer

Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. Here’s what you need to know… Landing Page Views. It’s one more step to further clarify click engagement.

How to utilize Ad Retargeting on Social Media

Socialmedia.biz

How often do you find existing or prospective customers coming to your platform, but then not really taking any affirmative action? Website/Landing page visitors: Install a Facebook Pixel on your website to create a custom audience of both frequent and first-time visitors.

How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Buffer Social

Over 200 million people flock to the social network each month to discover new products, recipes, destinations, articles, influencers, and so much more. Today, we’re excited to share with you exactly how to use Pinterest for business.

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How To Think About Mobile Advertising

Twist Image

Mobile ads are not Internet ads. Mobile ads are not like other ads. There is a case to be made for both sides. As a consumer, how often have you clicked on a mobile ad. that was a total waste for the brand, and it''s going to throw off their analytics. Still, what we, primarily, see when it comes to measuring advertising on mobile platforms is the same as advertising on the Web. This doesn''t have to be a sale. engagement.

How to Turn Friends Into Fans with Social Engagement

Convince & Convert

Welcome back to Talk Digital to Me! As Community Manager, Christin is a wizard at engaging Convince & Convert’s audience via social media. Today, she’ll share how she does it all, plus the skills every great community manager needs.

How to Become an Expert in Social Media Marketing

Socialmedia.biz

With the massive growth of the internet and social media in recent years, there is a growing need among businesses for tech-savvy professionals who know the intricacies of using social media and engaging with customers through mobile technology. Commit to Ongoing Self-Education.

How to Create Engaging Short Videos for Social Media (Including 7 Excellent Examples)

Buffer Social

Videos are becoming increasingly popular on social media , especially on mobile. To create engaging social media videos, Facebook recommends creating videos as short as 15 seconds 2 Facebook , 2017. We’ve also included many tools and examples to help you get started.

Use Instagram to Create Visual Engagement

Mindjumpers

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Volkswagen Creates Visual Engagement.

How to Strategically Comment as a Page on Facebook

agora pulse

As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook.

How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections

Pam Moore

The best marketers know that emotional branding is the secret sauce to igniting customers to loyal advocates, followers and fans! Emotional branding helps connect you in the most human ways to your audience, customers and fans. How to strike an emotional chord with your audience.

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Facebook Marketing Webinar: Change the Way You Think About Marketing Your Business on Facebook

Pam Moore

Tired of spinning your social wheels trying to market your business on Facebook? How to define, measure and achieve success. How to increase brand awareness, leads and sales. How to create content that connects and converts.

Top 5 Reasons Your Social Media is Not Working in 2018 and How to Fix it

Pam Moore

Are you doing everything the “experts” tell you to do but still are not seeing measurable business results with your online marketing, social media and digital marketing efforts? Acknowledgement is the first step to recovery. You don't know how to measure success.

How Engaging Pinterest Content Can Triple Your Website Referral Traffic

Convince & Convert

While there are many reasons for this, a standout is its ability to personalize curated boards around topics of interest. The question is, with so much content on Pinterest, how are leading companies standing out?

How to Use Facebook Attribution to Scale Your Conversions

agora pulse

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. That data helps you determine your best marketing course of action and to scale your advertising accordingly.

How to Use Instagram Stories to Increase Reach

agora pulse

Subscribe to The 6 Minute Social Media podcast via iTunes | Stitcher. Stories have turned out to be an unbelievably valuable tool for brands and businesses, disappearing content and all. To avoid some confusion, let’s clear up the terminology real quick. Mobile App Downloads.

Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them

Pam Moore

Marketers and business leaders spend a lot of time thinking about what we need to do as content writers, sales people, digital marketers, social marketers, brand leaders, data analysts and business owners to grow our business. Yes, that is the person you need to be thinking about.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Brands want us to check out their hot deals. Bottom line, before you can sell to me, you need my attention.

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Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success. This allows you to: Create a movie and load it to YouTube.

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Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Buffer Social

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. Explain or demonstrate how to do something.

17 of the Best Mobile Video Editing Apps in 2019

Later

With Instagram video taking over our feeds and stories, it’s the perfect time to get to know some of the best video editing apps around! From resizing your footage to adding animations, branded assets, and filters to your clips, we’ve got an app for you.

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Mobile – from Strategy to Implementation

SocialFish

I have been meaning to share this deck from Amy Hissrich, Director, Knowledge Initiatives at ASAE, after she presented this session at an ASAE conference. She kindly agreed to send me some notes to accompany it. It’s an exciting time both for mobile development and associations.

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How to Succeed on Social Media When You Have No Idea What You’re Doing

Rebekah Radice

How do you define social media success? Today I launch a new book, “ Social Media Mastery: A Comprehensive Guide to Social Media Success.” Below are a handful of those ideas you can use to create momentum and build buzz around your business today.

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How to Measure Your Social Media Performance

Rebekah Radice

When was the last time you clicked over to Facebook or Instagram and scrolled through your feed? How did it make you feel? It can be a scary proposition to analyze your social media performance, but without an audit, there’s zero room for improvement. Listen to Earn Trust.