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Video Related Topics 
Social Media Today
JUNE 5, 2025
Video view time in the app has increased by 36% year-over-year , while video content now generates 1.4x LinkedIn has shared 13 tips on how to make the most of video in the app. You can read LinkedIn’s full notes here , but here’s a quick review of each of LinkedIn’s video posting tips.
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Social Media Strategies Summit
APRIL 29, 2025
Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? All of which means video should be a key element in any higher ed institutions social media strategy. If you share a horizontal video on a vertical platform ( or vice versa ), it won’t get much engagement.
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Social Media Today
JUNE 4, 2025
Video consumption is rising on LinkedIn.
168 
Social Media Today
MAY 6, 2025
LinkedIn is looking to help marketers tap into rising video consumption in the app.
182 
Social Media Today
MAY 15, 2025
Improved video upload options on X.
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Social Media Today
MAY 20, 2025
The latest feature updates for Meta's new video editing app.
129 
Ignite Social Media
MARCH 26, 2025
Maximizing engagement with short-form videos isnt just about hitting post and hoping for the best. At the core of an engaging short-form video are four key pillars: Natural Engagement, Strong Visuals, Accessibility & Inclusivity, and Platform-Specific Optimization. or Whats your go-to choice? to spark genuine responses.
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Social Media Today
JUNE 11, 2025
Meta's got a new AI video editing tool, which can reimagine the context of clips.
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Social Media Today
MAY 4, 2025
Some new options for your video creations.
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Buffer Social
JANUARY 15, 2025
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. — fun! Let's dig in.
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Social Media Today
MAY 28, 2025
X remains confident that it can make its 'video-first' push into an equitable business strategy.
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Jon Loomer
MARCH 13, 2025
Running ads optimized for the top-of-the-funnel has its risks, and one is highlighted in this video. If youre running video ads that are optimized for ThruPlay views, do this… Breakdown by Placement In my example, I had a video that generated 665 ThruPlay views and 526 people reached. Is this because my video was amazing?
88 
Buffer Social
NOVEMBER 19, 2024
Before we get into the specifics, it’s worth noting that the photo-sharing app accepts a variety of file formats: For photos: PNG, JPG, BMP, and non-animated GIF files For video: MOV and MP4 Because Instagram has various post types, there is not a single best image size for Instagram.
116 
Sprout Social
MARCH 28, 2025
Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
102 
Social Media Today
MAY 6, 2025
A handy update to LinkedIn's post embedding options.
142 
Buffer Social
APRIL 23, 2025
I create video content for Instagram Reels, TikTok, YouTube, and LinkedIn, so I’m always looking for new tools to make the process smoother — and I may just have found my new favorite. Instagram has just launched their brand-new video editing app, Edits by Instagram , and it’s already way surpassed my expectations.
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Sprout Social
APRIL 8, 2025
A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. So, if youre looking for new ways to turn interest into sales, video Pins may be the answer.
107 
Sprout Social
APRIL 29, 2025
Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. The good news?
99 
Buffer Social
JANUARY 21, 2025
Meta has announced a new mobile video editing app called Edits, which will be available in app stores in February 2025. Instagram head Adam Mosseri shared some interesting details about the app on Instagram and Threads — along with a video he actually filmed in Edits. The timing is no coincidence, of course.
115 
Buffer Social
MARCH 17, 2025
A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. more reach and 63.8%
80 
Buffer Social
APRIL 2, 2025
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. Creating and uploading videos on TikTok Ready to make a TikTok video?
81 
Webbiquity SMM
JULY 30, 2024
Build relationships using video If you are an excellent writer , you can build relationships with your audience with just text. However, videos are arguably more impactful. Even if you don’t create the greatest content in the world, videos will help you connect with your audience in a way that you won’t be able to with just text.
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Jon Loomer
NOVEMBER 25, 2024
You would be forgiven if this is the case since Meta’s own process for uploading images and videos all but assures that this will happen. Of course, it will take some additional work to accomplish the goal of providing optimally sized images and videos for your ads. But, it’s not quite that simple.
179 
Social Media Strategies Summit
FEBRUARY 4, 2025
At time of writing, this post has notched up: 860,000+ views 2,000+ likes 110 comments Plus its been favorited 199 times, suggesting that people are planning to come back to the video if they need it in future. For example, Step Up For Students also shared the above video on Facebook and LinkedIn. Featured image by Pexels.
235 
Convince & Convert
SEPTEMBER 28, 2024
Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. The video launched this dinosaur of an orthopedic brand into the warm and welcoming arms (feet?) of a whole new, younger generation with 3.1
159 
Convince & Convert
AUGUST 29, 2024
In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants.
141 
Convince & Convert
NOVEMBER 12, 2024
You can watch the full video replay of the episode below, or add it to your podcast line-up on your favorite platform. Short-Form vs Long-Form Video Video content continues to dominate in 2025, but the types of videos that work for B2B marketers vary depending on the platform and goals.
162 
Social Media Strategies Summit
MARCH 20, 2025
Lets get into it Trend #1: Resurgence of Long-Form Content Social media has been dominated by short-form video in recent years hardly surprising given that shorter videos see higher engagement rates. Their YouTube channel is full of high-quality long-form videos. Fact is, AI works.
166 
Webbiquity SMM
DECEMBER 10, 2024
Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.
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Jon Loomer
APRIL 14, 2025
Let’s get to it… The Basics The typical ad consists of one of the following creative formats: Single image Single video Carousel of images and/or videos Your choice of creative is paired with text (primary text, headline, and description) to create your ad. The easiest solution is to only provide square images and videos.
176 
Social Media Strategies Summit
APRIL 16, 2025
Use Hooks Effectively in Video Content You only have a few seconds to persuade someone to pay attention to your social media videos , so make sure the first couple of frames are super engaging. Jumping on social media trends can help you grow organic reach just dont try to hop on every trend that comes along.
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Jon Loomer
OCTOBER 13, 2024
Let’s dig into Image Animation, which could be Meta’s best Advantage+ Creative enhancement yet… How it Works Image Animation takes an image and uses AI to turn it into a short video with movement. The example in this video is pretty great. The video makes the dogs move. I now have this, and you might too.
165 
Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy. Save time improving social copy and slating in captions for videos through AI editing tools.
138 
Buffer Social
JANUARY 13, 2025
” Short-form video will continue to dominate Prediction : 2025 is set to see the influence of short-form video continue to grow across platforms — even in spaces previously dominated by long-form or static content. Lindsey Gamble adds that LinkedIn’s commitment to video-first content will accelerate in 2025.
129 
Sherrilynne Starkie
MAY 12, 2025
I pulled the top five organic Google search results and the top five YouTube videos for “how to go viral on Threads.” Instead of a long blog post or video edit, you can use existing top-ranking content to generate a podcast episode that your audience can listen to on the go. Here’s how I did it.
195 
Social Media Strategies Summit
MARCH 12, 2025
Knowing that its audience needs an effective and budget-friendly way to shoot product videos, it created a 46-second video that highlights the unique ways its solution removes this pain point. Somewhere , for example, regularly shares video interviews with its candidates. Still burning money on models for product shooting?
147 
Webbiquity SMM
DECEMBER 3, 2024
Some are more visual, some want very detailed and technical material, and others want a snappy video or a funny quote or two. Remember, you can start with a foundational content piece (for example, a blog post), and repurpose it into several other kinds of content (like a video, slides, an infographic , and a tip sheet).
175 
Social Media Today
JUNE 3, 2025
The latest additions provide more ways to customize your video clips.
150 
Social Media Today
JUNE 8, 2025
By Andrew Hutchinson • Jan. 19, 2024 Get the free newsletter Subscribe to Social Media Today for top news, trends & analysis Email: Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Sign up A valid email address is required. By Andrew Hutchinson • Jan.
178 
Social Media Strategies Summit
MAY 21, 2025
A simple explainer video can clock up millions of views, whereas a creative take on a viral trend can fall flat. Example #2: Scrub Daddy If I asked you to name a likely topic for a viral video, cleaning products probably wouldnt be too high on your list. Whats the best way to guarantee that youll never create a viral post?
130 
Jon Loomer
NOVEMBER 11, 2024
If you maximize ThruPlays, Meta will show your ads to people most likely to watch at least 15 seconds of your video. But, that’s going to include people who are forced to watch your video. But you want quality traffic , not just any traffic. You want quality views of people who choose to watch, not just any views.
179 
Social Media Strategies Summit
NOVEMBER 4, 2024
All they had to do was post a video they created a decade ago and come up with a new caption, which definitely beats having to think up a whole new campaign. Take a multimedia approach: Images, videos, and sounds can all provoke nostalgic feelings, so be sure to experiment with all of them in your campaigns.
246 
Jon Loomer
MAY 27, 2025
Ive found this is available for single image and video ads. Ill cover more about that program in my next video. In other words, it appears that the translations provided are based on my specific data. I have translations for nine languages in all, including Spanish, Portuguese, German, and French. Should You Use This?
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