7 Reasons Why Your Brand Needs Video on Social Media


Video on social media is proving to be the most powerful business asset for gaining new followers, growing your brand, and driving sales. a video-first offering can be. But why is video content so important for brands? Still not sure about the benefits of video?

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Facebook Publishes New Guide for Video Creators

Social Media Today

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response

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Facebook Provides Tips on Utilizing Video Playlists and Series Collections

Social Media Today

Facebook has shared some new insights into utilizing video playlists and/or series settings in order to maximize viewership

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5 Fun Short Video Tools to Help You Dive into Video

Socially Sorted

It's a great time to be searching for short video tools (or that latest short video app). The post 5 Fun Short Video Tools to Help You Dive into Video appeared first on Socially Sorted. Social Video Tools Visual Content video Visual Marketing

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Twitter Publishes New Insights into Video Ad Effectiveness

Social Media Today

Twitter has shared the results of a new study into the effectiveness of its video ad options

How to Use Pinterest Video – Create Video Pins Now!

Socially Sorted

Want to create Pinterest Video? Yes, you can upload video pins directly to Pinterest so that they catch attention on the Pinterest feed. The post How to Use Pinterest Video – Create Video Pins Now! Pinterest Social Media Strategy Social Video Visual Content video Video MarketingThis post will get you started. In this post, I’ll share what you should create and how to share them. Girl eating popsicle by. // Read More.

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How to Repurpose Video Content Across Multiple Channels


Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels.

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The Evolution of the Tasty Video

Ignite Social Media

Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. With 64 million page likes and counting, Tasty sees consistently high levels of engagement on each one of its videos, which are viewed millions of times and boast thousands of comments. Are you a fan of the Tasty video phenomenon?

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8 Benefits of Drone Video for Businesses

Social Media Today

Looking for a way to spice up your video content? Drone video can literally add a whole new perspective to your approach

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TikTok Adds New 'Stitch' Feature to Facilitate Video Responses

Social Media Today

TikTok has added a new 'Stitch' feature which enables users to re-use snippets of other people's video clips

YouTube Makes its 'Video Builder' Custom Video Creation Tool Available to More Businesses

Social Media Today

YouTube is expanding access to its 'Video Builder' tool, which enables users to create good-looking video content based on templates, still images and stock music clips

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Beginner Video Editing for Non-Designers (Make Pro-Quality Videos)

Socially Sorted

Want some tips for beginner video editing for social video? In this post, we share the main challenges for beginners when it comes to video editing for social media, and how to use simple hacks and strategies to edit videos like a pro – even if you are a non-designer. // Read More. The post Beginner Video Editing for Non-Designers (Make Pro-Quality Videos) appeared first on Socially Sorted.

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5 Cool Video Effects to Create Engaging Video

Socially Sorted

Ready to take your videos from. // Read More. The post 5 Cool Video Effects to Create Engaging Video appeared first on Socially Sorted. Social Media Strategy Social Video Visual Content video Video Editing Video Marketing

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Video Captions Made Easy – 3 Video Caption Tools

Socially Sorted

If you’re creating video content, then you need to use video captions and video caption tools. In this post, I share 3 awesome video caption tools you can use to create engaging videos, easily and quickly. The post Video Captions Made Easy – 3 Video Caption Tools appeared first on Socially Sorted. Social Media IGTV Instagram Instagram Stories Social Video video Video Marketing YouTube

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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. What’s mobile-first video? It is classified as video created and edited with handheld devices in mind. Make the most of social feeds and Stories by formatting videos in a 1:1 ratio­–at the very least–4:5 or 16:9 for certain other placements. In fact, 79% of video viewers report that vertical video formats are more engaging. Videos under sixty seconds are a must for most social placements.

YouTube Explains Some Common Algorithm and Video Distribution Queries

Social Media Today

YouTube has posted a new video explaining some common questions about how its algorithm works and highlights user content

Instagram Adds Automatic Closed Captions for IGTV Videos

Social Media Today

As part of a broader effort to improve its caption options, Facebook has now added automated closed captions for IGTV uploads

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Facebook Outlines How to Make Best Use of its New Video Insights Within Creator Studio

Social Media Today

Facebook has provided some new insight into its improved video metrics, available within Creator Studio

YouTube Tests 'Video Chapters' to Skip Through to Relevant Sections in a Video

Social Media Today

YouTube is testing a new option that would enable creators to specify sections of their videos, with annotated notes, to help viewers skip through to relevant sections

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Five steps to viral video success

Sherrilynne Starkie

Want your video to go viral, but not sure how? Make it like this… Related posts: Video: the Internet of you! Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos. Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America Follow these five easy steps: 1. Make it entertaining. Make it informative. Make it funny. Make it useful.

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How to Set Up a Video Recording Studio at Home on a Budget


Have you ever thought about setting up a home video studio? In this blog post we’ll share our top tips on shooting professional-looking video for Instagram, YouTube, and beyond, as well as all of the equipment you’ll need to set up your new home video studio: How to Set Up a Home Video Studio: Equipment Checklist. First things first, you’ll need to get set up with the right equipment for your new home video studio.

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How to Schedule IGTV Videos


Getting on board with IGTV is easier than ever — you can now schedule IGTV videos to automatically post to your feed! . While editing videos for Instagram does take some time, scheduling IGTV videos from desktop takes just minutes once you’re set up with the Facebook Creator Studio. To help you get started, here’s our step-by-step guide to scheduling IGTV videos: . How to Schedule IGTV Videos: . Step #2: Schedule IGTV Videos to Instagram .

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Twitter Shares Key Video Best Practices to Maximize Engagement

Social Media Today

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers

New Facebook Video Publishing Options You Need to Know

agora pulse

Have you noticed that Facebook videos seem to be getting a lot of attention lately? That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Once you have uploaded your video and created your subtitles , you will be faced with many publishing options. If engagement is your primary goal, then doing a live video can get you the best results. Schedule Your Facebook Video Post.

Ideal Video Length: How Long Should Your Social Video Be?

Socially Sorted

Social Video is HOT but what about ideal video length? A question that is often asked is “How Long Should Your Social Video Be?” ” Just about every platform now showcases video. So, in this post we look at the different types of social video, the ideal video length for. // Read More. The post Ideal Video Length: How Long Should Your Social Video Be?

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YouTube Rolls Out Video Chapters to All Creators

Social Media Today

After testing them with selected users over the last month, YouTube is now officially launching its new chapters segmentation display for video clips

Facebook Adds New Brand Safety Controls, Including Topic Exclusions for Video Ads

Social Media Today

Facebook is adding some new brand safety tools for video advertisers, including topic exclusions and 'publisher allow' lists

Vimeo Partners with Pinterest to Enable Streamlined Video Pin Creation

Social Media Today

Vimeo has partnered with Pinterest to enable streamlined Pin video uploads direct from its Vimeo Create platform

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Facebook Adds Video Co-Watching Functionality to Messenger

Social Media Today

Facebook has added a new co-watching feature to Messenger, providing another way to keep people connected around common interests

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Video Marketing Done Right: 5 Brands That Set an Example in Creating Viral Videos

Visually SM

From videos of goats making human sounds to soldiers seeing their babies for the first time , we all love a heartwarming or simply hilarious story. Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. The best video ad campaigns tell a warm story that appeals to our emotions. This marketing video was disguised as an ad for a job that, on the surface, no one in their right mind would want.

Facebook Adds More Ways to Export Photos and Videos as Part of Data Portability Initiative

Social Media Today

Facebook will now enable users to export their posted photos and videos via Dropbox and Koofr, along with Google Photos

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Measuring the impact of Facebook video content

Sherrilynne Starkie

Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end. For content marketers it’s difficult to measure the impact a video might have. These findings should inform video creative.

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8 Downright Awesome Reasons to Create a Video Marketing Strategy

Harp Interactive

Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?) But what happens when you add even more dimensions to your marketing materials?

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6 Types of Videos to Enhance Your Landing Pages


Videos help your landing page reach its full potential. Different types of videos allows their message to get through effectively, clearly, and engagingly. SEO landingpage types of video Video video content

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A Comparison of Social Media Live Video Platforms

Ignite Social Media

When you think of live video, Facebook may be the first platform that comes to mind. Twitter, Instagram, Periscope, and now even YouTube are all getting in on the live video feature. Organic content can only get you so far, and the ability to promote your live video to a wider audience will ensure your message is being seen far and wide. Will your live video be seen after your broadcast is over? Step 1 to a successful live video: get your audience to actually see it.

Which Video Creation Solution Is the Right One for You?

agora pulse

So many video creation tools exist! So, how do you choose the right video creation solution? You’ve noticed that video content is booming. LinkedIn users are 20x more likely to share a video on the platform than any other type of post. Assess your video needs.

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Pinterest Outlines Recent Improvements to Feed Ranking, and Focus on Video Content

Social Media Today

Pinterest has published a new overview of improvements to its feed ranking system, which also includes notes on its increased focus on video

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Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Social Media Today

Facebook CEO Mark Zuckerberg has outlined a range of new video tools that Facebook is adding across its apps to meet demand during COVID-19

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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

Video marketing provides marketers the unique opportunity to connect with their audience in the most human and relevant way. With video marketing, you can almost look your audience in the face eyeball to eyeball. You can share your story and engage others to join your journey via 140 character tweets and 30 second live and candid video clips. Simply record up to a 140 second video, craft a simple 280 character tweet and hit the “tweet” button.

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YouTube's Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos

Social Media Today

YouTube will make 8-minute videos eligible for mid-roll ads, while also adding mid-roll ad breaks to more videos

Why Video Should Still Be a Part of Your Social Media Strategy

Ignite Social Media

Create engaging video. As you focus on your brand’s social media strategy development for the new year, ensure that video is part of your content mix. A recent study by Brightcove shows that 85% of millennials have purchased a product after watching a video. When your goal is to drive online purchases for your brand, think of how you can weave your marketing story into video format, whether its live or pre-recorded video.

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Facebook Expands Test of Skippable Mid-Roll Ads in Videos

Social Media Today

Facebook has begun testing mid roll ads in video clips, which could provide new considerations for video campaigns

9 Key Video Advertising Tips from Facebook

Social Media Today

Facebook has provided a new set of video marketing tips to help optimize your Facebook and Instagram video campaigns