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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 237
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10 Short-Form Video Best Practices

Social Media Strategies Summit

Short-form video is the hottest trend in social media marketing right now. Optimize Short-Form Video for Different Platforms Hear the words “short-form video” and you’ll likely think of TikTok and Instagram Reels. Even X/Twitter, which was originally all about words , says that four-fifths of user sessions now involve video.

Video 130
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Expand Video AI Generation Test

Jon Loomer

Some advertisers have the option of joining a test to use AI generation to expand videos. Now there’s Expanded Video as well. Here’s how Meta defines this feature: We will use AI to extend your video’s aspect ratio so it will look more natural on certain placements. Click the box for Advantage+ Creative.

Video 127
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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. Do you run video remarketing ads? They may not care about it at all.

Video 150
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Meta Previews ‘Movie Gen’ AI Video Creation Tool

Social Media Today

Meta’s Movie Gen will enable you to build upon your actual videos.

Video 203
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Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). When blogging, I’d steal from these videos.

Video 141
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Leverage Both a Static Image and Video in One Ad

Jon Loomer

You want both video and static link versions to get shown. Customize the video-first placements like Reels and Stories to be a video. An easy way to do this would be to replace the creative in the Stories and Reels placement group with a 9 x 16 video. That way, both the static and video versions of your ad will show.

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