How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube
Welcome To The Video Generation
The Realtime Report
FEBRUARY 16, 2017
Welcome To The Video Generation By Jason Katz. Peer to peer influence and video content is impacting retail like never before. Evidenced by YouTube influencers being featured on 60 minutes, Google investing in creating an open marketplace between brands and influencers, and Cisco estimating that by 2018, 79% of all global internet traffic will be video. Methodology.
Give Your Campaign Video Marketing Boost
The Realtime Report
OCTOBER 30, 2016
Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm. Making Your Video Relevant. A Positive ROI.
The Evolution of the Tasty Video
Ignite Social Media
JULY 26, 2016
Within the last year, you may have noticed an explosion of recipe videos appearing on your Facebook News Feed. The short, simple videos that we drool over on a daily basis started with Tasty , a production of BuzzFeed Video. According to the New Yorker , Tasty began as an experiment by the BuzzFeed team to see what kind of YouTube video content went viral on Facebook.
Seven Reasons Live Video is the Hardest Form of Content Marketing
MARCH 13, 2017
With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. The post Seven Reasons Live Video is the Hardest Form of Content Marketing appeared first on Spin Sucks. However it is also the hardest one to master. Dev Sharma shares the reasons behind it and more.
Mobile Video: 92% of Viewers Share Content
The Realtime Report
JANUARY 7, 2013
Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly. Only 12% share video via Twitter.
Mistakes To Avoid In Your Video Marketing
Small Business Mavericks
JANUARY 29, 2015
One of the best ways to capture interest is video. But those videos that folks are watching usually are not like this: infomercial-style. It is far better to produce one high-quality video that appeals to your targeted demographic than a whole bunch of poorly produced clips that nobody wants to see. Every demographic has a preferred style of video, and many times they do overlap. There have been a number of video marketing posts with helpful links on this blog. Do you have any advice for those ready to try video marketing? lots of jargon.
Facebook Launches Instant Video for Messenger
SEPTEMBER 1, 2016
The next step in Facebook’s video push occurred Thursday with the launch of Instant Video for Messenger. Then while both of you are viewing an open Messenger conversation, tap on the video icon in the top-right corner to start sharing real-time video. Your video will float over the active text conversation that you can continue while viewing the video.
Periscope Introduces Support for Live 360 Video
DECEMBER 29, 2016
Periscope launched support for live 360 video in its livestreaming application. With this update, live 360 videos are marked with a special “Live 360” badge. Periscope isn’t the first platform to introduce support for live 360-degree videos. The update will allow users to watch live 360-degree broadcasts on both Periscope and Twitter. 360 Sunset in Florida.
[BREAKING] LinkedIn Ventures Into Video
AUGUST 2, 2016
Those of you who know me know I’m bullish on video, and livestreaming, video’s real-time cousin. I’ve been waiting for LinkedIn to launch a native video app so users can reach audiences with a medium that removes yet another barrier to familiarity, and that is natural video, where we are allowed to see one another in a largely unrehearsed, often natural environment.
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. Videos Increase Your Visibility. Try to run a search about anything and the first thing you will see is a video.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Facebook video and Facebook Live are the two main products that will attract the most attention from marketers, but not before they identify a person (or animal, for that matter) with a robust following to participate in an engaging campaign across either platform. So what is Facebook video anyway? Paid distribution on Facebook is extraordinarily affordable for video at $0.85
Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics
AUGUST 10, 2016
It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. The social network described Guide as a way for publishers to provide viewers with a guided tour of their 360 videos, ensuring that those viewers see key moments.
Four+ Tips to Help You Get Over Your Fear of Video
MARCH 16, 2017
Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks. Social Media Video diy video selfie tony gnau video chat zoomGini Dietrich and Tony Gnau team up to show you how.
How to Build Trust in Your Brand Using Video
Techipedia: Tamar Weinberg
FEBRUARY 14, 2012
Instead of requiring users to navigate, scroll, and click to access information, online video is a one-stop destination for information. A few general points to bear in mind before creating your videos: Content is the number one way you can build trust with potential clients. Transparency is a key issue when creating videos with good content. How do you feel about bragging?
FedEx Customer Video Turned Good PR
JANUARY 11, 2012
During the holidays, a video of a FedEx delivery man threw a computer monitor over a gate and onto the lawn of the customer’s lawn. And the “delivery” was captured on video. They did NOT ignore the video. They did NOT stick their heads in the sand and pretend the video (that now has nine million views) doesn’t exist. And it broke. The lesson?
Facebook Slideshow – Create Quick Videos from Images
JANUARY 8, 2017
Facebook Slideshow is THE answer if you want to create quick videos from your images – without any fancy tools. . In this post I s hare with you how to use the Facebook Slideshow tool to quickly create a video on Facebook. . Video is huge , there is no doubt. And Facebook LOVES video. Currently they are: Share a Photo or Video. Image by Shutterstock.
Twitter Launches Rewarded Video on MoPub Marketplace
OCTOBER 25, 2016
Twitter’s MoPub mobile ad exchange announced the general availability of its rewarded video solution. MoPub originally introduced support for rewarded video ads in September 2015 , and at launch, publishers could use MoPub to manage their rewarded video ads from Unity Ads, AdColony, Vungle and Chartboost. Readers: Do you watch rewarded video ads in games and apps?
Using Video Marketing To Boost SEO
Small Business Mavericks
APRIL 13, 2012
Is video marketing a useful SEO tool? Put together a video that can viral, and you’ll drive that video to top of the search results, and most likely get a mention in the trending topics listed in the search engines. One video currently doing the rounds proves this point well – more on that shortly. Instead, think of the SEO value to your videos.
Airbnb Dives Into Live 360 Video on Twitter, Periscope
JANUARY 6, 2017
Airbnb became one of the first brands to take advantage of live 360 video on Twitter and Periscope , which debuted last week. The accommodations network will present livestreamed 360-degree videos Friday and Saturday from London, Kauai (Hawaii) and Detroit, in an attempt to “offer people unprecedented access to local communities and help them discover the hidden gems of a city,” while promoting its recently launched Experiences and Places features. Readers: Have you spotted any live 360 videos on Twitter or Periscope? Friday (Jan. 6) at 11 a.m. PT/2 p.m. Saturday (Jan.
Video Marketing For Your Business
OCTOBER 18, 2015
This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost. Businesses can use their own smartphone cameras or sign up for a service that creates animated explainer videos.
Why 2016 Will Be the Year of Video Marketing
Convince & Convert
APRIL 8, 2016
The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. Video isn’t just a nice afterthought. And it’s not too late to tap into the power of video. Here are just some of the many reasons 2016 is the year of video marketing. Video Will Help You Dominate Your Marketing Objectives.
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
What does Facebook Live mean for the future of video advertising? As Facebook–which has most of its traffic on mobile–increases the adoption of its Facebook Live platform, we’ll see the landscape of video advertising change dramatically and quickly. Facebook Live and in-feed video are catalysts in that growth. We’ve seen the future of video, and it’s Facebook Live.
8 Downright Awesome Reasons to Create a Video Marketing Strategy
AUGUST 17, 2015
Categories: Video Marketing Tags: video marketing , visual marketing Marketers have clearly acknowledged that visual marketing is all the rage! Video Marketing video marketing visual marketingVisuals are key to capturing attention online. Just take a quick scroll through your social media sites and judge the balance of images to text. Pretty image heavy, right?)
How to Capture Your Audience With Social Videos
Convince & Convert
OCTOBER 14, 2016
Social videos can spread messages faster. Follow these guidelines to make sure your videos do more than impress. Social Media Strategy Social Media Marketing social media strategy social video video content video strategy
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
SEPTEMBER 12, 2012
Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company.
3 Rules for Better Video Marketing
Convince & Convert
FEBRUARY 27, 2015
Video consumption continues to skyrocket amongst online audiences. In fact, 43 percent more videos were watched online from 2013 to 2014. billion videos in 365 days. Whether you’re in a marketing, sales, or IT role, and whether you’re thinking about the why, when, or how of investing resources in online video, this report is an imperative read. That’s 38.2
Creating Great Video Without the “Shoot”
OCTOBER 17, 2012
Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. Maybe video wasn’t initially a part of the plan, or perhaps it was but the budget for it was eaten up by other urgent needs. There is an unholy trinity that rules all video projects.
How to Create a Video Marketing Strategy for Your Business
Techipedia: Tamar Weinberg
APRIL 17, 2012
In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Your video doesn’t have to look like a Steven Spielberg production.
WhatsApp to Launch Video Calling
NOVEMBER 15, 2016
WhatsApp announced Tuesday that video calling will launch for Android, iPhone and Windows Phone “in the coming days.”. Manish Singh of Mashable reported that WhatsApp vice president Neeraj Arora made the announcement at a media event introducing the new video calling feature, adding that the app now supports more than 10 local Indian languages.
Marketing Videos Don’t Have to Cost a Fortune
MAY 12, 2015
I know I do, which is why one of the greatest services I feel like I can share with people is helping them find ways to cut costs on their PR and marketing videos. You’re a video producer who helps people cut costs on their marketing videos!? Video can cost in the tens of thousands of dollars, but you can also produce a great video for much less. By Tony Gnau.
Facebook Extends Auto-Captioning to Videos From Pages
JANUARY 4, 2017
Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October. According to Constine, the feature is powered by voice-recognition software, and page administrators with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.
Tips to boost your video marketing (infographic)
JANUARY 12, 2017
S tudies show that 69 percent of consumers would choose video over text to learn about a product or service. So are you doing all you can to give your business’s video marketing a boost? Here are some tips to enhance your video marketing. Videos should have a unique message and should include ingredients that promote social sharing. Business Video
Facebook Live Goes Full-Screen, Adds Video-Only Mode, Extends Sessions to Four Hours
JULY 20, 2016
The social network said in an email to SocialTimes that landscape full-screen broadcasting on Android will launch later this summer, and also detailed two new features: a video-only mode and longer broadcasts. The video-only mode allows both broadcasters and viewers who want to focus on the videos to temporarily hide Reactions and comments by swiping right.
Video is The New King of Content Marketing
SEPTEMBER 28, 2015
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. Get something right and your fans will love you. Commentable. Shareable.
Red Bull Wins Top Social Video Brand of the Year
The Realtime Report
NOVEMBER 14, 2012
Red Bull had the best social video strategy of the year, according to new research from video network gorival (owned by AOL). The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year.
Audio 360: Facebook Brings Spatial Audio to 360-Degree Videos
OCTOBER 7, 2016
Facebook is bringing 360-degree audio to its 360-degree videos. Oculus VR product manager Abesh Thakur and Facebook technical lead Varun Nair announced the launch of Audio 360 in a blog post , describing it as “a suite of tools including the Spatial Workstation which enable creators to publish 360 videos with spatial audio on News Feed.” Fuerza Imprevista.
What Counts As a Video View on Facebook, Instagram, Twitter, and Snapchat? The Buffer Guide to Video Metrics
FEBRUARY 7, 2017
In our State of Social Media report , eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video. And more than 10 billion videos are watched on Snapchat every day. Instagram video.
Facebook Instant Articles Now Support 360-Degree Videos and Photos
OCTOBER 20, 2016
Publishers using Facebook’s Instant Articles can now include 360-degree videos and 360-degree photos to their content. Product manager Josh Roberts announced the new options in a Facebook Media blog post , saying that publishers can begin adding 360 videos and 360 photos as of Thursday, and they will be viewable via the latest versions of Facebook’s flagship Android and iOS applications.
Video Ads, Facebook, and Marketing
Small Business Mavericks
NOVEMBER 28, 2014
The plans, according to Internet Retailer , include targeting every woman in the United States who is over 21 with a video ad promoting their holiday magic & spirit. Are You Looking At Video Ads? Macy’s is just one of the many businesses that jumped on the Facebook video ad bandwagon when it rolled out last March. The site says that all video views — including ads — number about one billion every day, with 65% of those views on a mobile device. If we do, will you be looking at video ads as part of your campaigns? Every woman in America?