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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. Do you run video remarketing ads? They may not care about it at all.

Video 147
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A Year and a Half of Videos

Jon Loomer

Today marks a year and a half since I started publishing at least one new video every day. But what makes me even prouder is that two years ago I wasn’t creating any videos at all. I didn’t commit to short-form video creation until September 30, 2022. Because of these videos, they feel as though they know me.

Video 125
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X Tests Auto Advance Mode for Video Viewing

Social Media Today

Auto advance would enable you to watch X videos in a more lean back manner.

Video 188
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How Each Social Network Counts Video Views

Ignite Social Media

In the fast-paced world of social media marketing, video content reigns supreme. Short-form videos, in particular, have exploded in popularity across platforms. Understanding how different platforms measure video views is important to gauge your content’s performance and optimize your strategy accurately.

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Videos Transformed My Website

Jon Loomer

Now, you’re here because you already know about how I’m using short-form videos with custom post types. Sharing videos in this format was never my plan. When I first started recording short-form videos , they only lived on each social platform (the logical solution). When blogging, I’d steal from these videos.

Video 138
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IP Video Technology: The Changes and Challenges Within Critical ISR Workflows

The Realtime Report

IP Video Technology: The Changes and Challenges Within Critical ISR Workflows The intelligence, surveillance and reconnaissance (ISR) community face new challenges as an exponential increase of information—including real-time data and video streams—is shared with a growing community of stakeholders.

Video 91