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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

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LinkedIn Launches In-Feed Video Carousels

Social Media Today

A new way to drive video engagement in the app.

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Tips for Posting TikTok Videos to Your Instagram Account

SocMed Sean

Having trouble sharing your TikTok videos to Instagram? The post Tips for Posting TikTok Videos to Your Instagram Account appeared first on SocMedSean - Social Media Sean. Here are a few tips detailing how to do it and how to overcome some common issues.

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Instagram Previews Coming AI Video Elements

Social Media Today

Soon, you'll be able to generate AI elements for your IG video uploads.

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Bluesky Adds Dedicated Video Feed

Social Media Today

Bluesky's also looking to move into line with the video shift.

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X Launches Dedicated Video Tab in the US

Social Media Today

X's video tab is now live for US users.

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