Mon.Oct 15, 2018

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns.

Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI

Buffer Social

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns.

ROI 72

Google+ Never Really Stood A Chance (And That's Okay)

Forbes Social Media

Google’s preoccupation with organizing information was the inspiration for Google+’s design -- and the reason for its ultimate downfall. NASDAQ:GOOG NASDAQ:GOOGL

265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

ProBlogger

The post 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content appeared first on ProBlogger. One Blogger’s Experience of Growing Traffic Without Producing New Content.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.