Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

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Products Social Media Brands How To 130

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

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Social Media Authentication LinkedIn Social Media Management 128

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

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Social Media Strategy Marketing Influencer 128

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Social Media Strategy Marketing How To 115

Sprout Social

JANUARY 21, 2025

LinkedIn posts and industry headlines would have you believe organic social media is dead. Yet, organic social media persists. According to The Sprout Social Index 2025 , 54% of marketing leaders will use overall engagement as a measure of social media success in 2025. Breathing its last gasp.

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Organization Social Media UGC How To 125

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

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Social Media How To Analytics Metrics 112

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

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Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

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Analytics Social Media Tools HootSuite 112

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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Retail Social Media How To UGC 118

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

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Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

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Research Social Media HootSuite ROI 101

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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Hootsuite

SEPTEMBER 18, 2024

That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government? Facebook: 3.2% X (Twitter): 2.4% See it in action.

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Research Social Media HootSuite Sample 104

Oktopost

NOVEMBER 25, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When executives are active on social media, it can work wonders for your brand’s credibility and visibility. Hint: This is where you come in!

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Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

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Social Media Brands Reddit B2B 120

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

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Analysis Social Media HootSuite Sentiment 97

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 112

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

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Analysis Social Media Tools HootSuite 103

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

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Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

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Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

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Data Social Media HootSuite LinkedIn 106

Buffer Social

DECEMBER 2, 2024

Social media links make it easy for people visiting your website to find your business on social media — an essential first step toward growing your audience. Since every company has a different branding style, you might not want to use a social media platform's traditional icon styling.

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Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

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Social Media How To Sentiment Analysis 104

Sprout Social

NOVEMBER 4, 2024

As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. The sway of social media over holiday shopping habits can’t be overstated.

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Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. Crossposting is when you share the same (or similar) content on multiple social media accounts.

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Social Media Hashtag Instagram Social Media Management 118

Buffer Social

JANUARY 22, 2025

Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Find your (for now) sweet spot If you’ve consumed any content about getting your start on social, you’ll likely have heard a thing or two about choosing your niche.

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Social Media LinkedIn Instagram Platform 115

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

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Hootsuite

SEPTEMBER 16, 2024

That’s where social media benchmarks come into play. Psst: Once you grab your benchmarks, head to our guide to using social media for marketing in education to find out how to action these insights. #1 How often should you post on social media in education? Unfortunately, there’s no one-size-fits-all answer.

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Education Research Social Media HootSuite 97

Ignite Social Media

NOVEMBER 12, 2024

As brands begin discussions around strategy development and the development of marketing plans for the new year, a natural place to start is often with a social media audit. Here are the most common questions that we see : Which social media platforms are most effective at reaching our target audience?

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Buffer Social

DECEMBER 9, 2024

In this post, we're going to go over exactly what tools and workflows you can use as a verbal processor to turn all those spoken ideas into content you can share on social media. It's become my content home base where I can work through editing and scheduling everything.

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Hootsuite

JANUARY 31, 2025

Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved? Key terms Results refers to the number of individual social media posts that mention a specific keyword. Who was social medias Best New Artist? Spoiler: It was.)

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Social Media Sentiment HootSuite Patterns 93