Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 184

Analysis Social Media How To Hashtag 184

Ignite Social Media

MAY 13, 2024

In today’s fast-paced digital landscape, social media has become a battleground for brands. Reactive social media strategy, the art of responding quickly and effectively to real-time events and conversations, can make or break a brand’s reputation.

Social Media 157

Social Media Strategy Tips Loyalty 157

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 248

Advertising Social Media Strategy Authentication 248

Ignite Social Media

JULY 25, 2024

In the digital marketing landscape, social media influencers and content creators play distinct roles. Social media influencers aim to shape their followers’ opinions, behaviors, and purchasing decisions. appeared first on Ignite Social Media.

Influencer 94

Influencer RFP Social Media Content 94

The Social Media Hat

MAY 18, 2024

Practical ways, with tools and examples, to use AI in Social Media today. The post 5 Ways to Unlock the Power of AI in Social Media Marketing appeared first on The Social Media Hat.

Social Media 180

Social Media Marketing Examples Tools 180

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 266

Research Report Social Media CPM 266

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu.

Social Media 276

Social Media Tips Marketing HootSuite 276

The Social Media Hat

MAY 21, 2024

Episode 2 of the AI in Marketing: Unpacked podcast, with Mike Allton The post How AI is Transforming Social Media Marketing appeared first on The Social Media Hat.

Social Media 127

Social Media Marketing 127

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 236

Social Media Management Skills Social Media Metrics 236

Oktopost

JULY 9, 2024

With a background in B2C marketing, Kaylin Balderrama brings a fresh perspective to her role as the Global Social Media Manager at Bazaarvoice. With that in mind, Kaylin shares the core principles that have helped her craft an engaging and successful social strategy that delivers results: authenticity and social-first content.

B2B 137

B2B Bazaarvoice Social Media How To 137

Ignite Social Media

FEBRUARY 26, 2024

We’ve been doing nothing but social media marketing for brands since 2007. And with every social media year feeling like 7 human years (or something like that), we’ve been at this a really long time. Are you a social media marketing O.G.? You have fond memories of social media meet-ups ; 14.

Flash Mob 160

Flash Mob Social Media Marketing Meme 160

The Social Media Hat

JUNE 1, 2024

Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.

Social Media 144

Social Media Engagement Marketing Strategy 144

The Social Media Hat

APRIL 6, 2024

The post Automating Your Social Media? appeared first on The Social Media Hat. It's possible you're utilizing too much marketing automation, and jeopardizing your business. Beware of These Common Pitfalls.

Social Media 144

Social Media Marketing Newsletter 144

The Social Media Hat

JANUARY 16, 2024

The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat. Craft a distinct brand voice to deliver unique customer experiences.

Social Media 180

Social Media Tips Brands 180

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 198

Social Media Marketing Trends 198

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

ROI 138

ROI Team Social Media Metrics 138

Bill Hartzer

JULY 25, 2024

The Power of The Leap: A Success Story The Leap has already proven its potential to transform social media followers into loyal customers. These features make it incredibly easy for creators to manage their business on the go, ensuring they can capitalize on their social media presence with just a few clicks.

Social Media 88

Social Media Mobile eBook Template 88

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. Subscribe to Social You Should Know.

Social Media 209

Social Media API Reputation Compete 209

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media 131

Social Media Social Media Management Sentiment Collaboration 131

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 153

Social Media Video Feed Feedly 153

Audiense

MARCH 19, 2024

With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.

Retail 173

Retail Small Business Social Media Strategy 173

Convince & Convert

MAY 28, 2024

This, at its core, can easily translate to how and why we use social media the way we do, and why it’s the closest touchpoint to our audience in our marketing efforts. However, we live in a tech-first, fast-paced world of social media where instant gratification is expected.

Communities 132

Communities Social Media How To Metrics 132

The Social Media Hat

MARCH 2, 2024

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.

Social Media 125

Social Media Marketing 125

Sprout Social

JUNE 11, 2024

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. At least, that’s what Gettysburg College’s social team found after testing and learning. Social’s influence is on an upward trajectory.

Education 124

Education Social Media Strategy Collaboration 124

The Social Media Hat

APRIL 6, 2024

The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat. Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them.

Metrics 125

Metrics Analytics Instagram Social Media 125

Social Media Today

OCTOBER 26, 2023

What’s coming next in the world of social media marketing? Here are our predictions for 2024.

Social Media 218

Social Media Marketing 218

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management.

Team 170

Team Social Media Social Media Management How To 170

Oktopost

JUNE 11, 2024

Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Tune in for valuable tips and strategies for staying productive when working in social media from a seasoned professional.

Social Media Management 108

Social Media Management Products Social Media Collaboration 108

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

SEO 157

SEO Social Media Strategy Hashtag 157

Social Media Today

MAY 6, 2024

Social media is a key connector to highlight your brand.

Social Media 191

Social Media Report Brands 191

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Planning is one of the most important factors for success in your social media marketing initiatives.

Project 129

Project Social Media Template Templates 129

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. Download the template 2.

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Template Templates Social Media RFP 122