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The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Let’s get into it… What Is Nostalgia Marketing?

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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. But who, exactly, should you be following?

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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B2B Social Media Marketing Trends for 2025

Convince & Convert

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. The article below is a summary of the topics that surfaced that B2B marketing teams need to pay attention to in order to stay competitive.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

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Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Fact is, AI works.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.