Webbiquity SMM

JULY 23, 2024

B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity. This is where AI comes in.

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B2B Strategy Hubspot Marketing 234

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media 132

Social Media Strategy Marketing Influencer 132

Social Media Strategies Summit

APRIL 9, 2025

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? In the words of Jon-Stephen: The most important thing a social media manager can read is the room. Personalization?

Social Media 140

Social Media Lurker Marketing Team 140

Sprout Social

SEPTEMBER 12, 2024

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

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Social Media Content How To Sentiment 137

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

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Templates Template Social Media Strategy 114

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. A content calendar is the place where you slot your social media posts.

Social Media 115

Social Media Strategy Marketing How To 115

Hootsuite

OCTOBER 30, 2024

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ? Honestly, was it ever? )

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Social Media Management Social Media HootSuite Metrics 130

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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Statistics Social Media HootSuite Marketing 114

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

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Sports Social Media Marketing Fashion 94

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. And they’re significantly increasing their marketing budgets. This may seem like a superficial way to market your solutions.

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Products Social Media Brands How To 140

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). With all the changes on the horizon, it’s safe to say that social media will look a little different in 2025. We’re also watching things like the U.S.

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Social Media Authentication LinkedIn Social Media Management 128

Hootsuite

SEPTEMBER 11, 2024

The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Measure ROI.

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Research Social Media HootSuite ROI 117

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? But what does all this mean for a real social media team? That’s the theory.

Analytics 118

Analytics Social Media Tools HootSuite 118

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

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Analysis Social Media HootSuite Sentiment 112

Hootsuite

SEPTEMBER 18, 2024

That’s where social media benchmarks come in. Read on for the most recent social media benchmarks and stats specific to the government sector that will put your performance into perspective. How often should you post on social media in government? Facebook: 3.2% X (Twitter): 2.4% See it in action.

Research 119

Research Social Media HootSuite Samples 119

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 122

Retail Social Media How To UGC 122

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. With all the different hats to wear, how can a social media manager stay productive? With all the different hats to wear, how can a social media manager stay productive? The list just goes on.

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Social Media Management Products Social Media Tips 118

Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

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Analysis Social Media Tools HootSuite 119

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

Social Media 104

Social Media Marketing Banking Sports 104

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

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Examples Social Media Strategy Sentiment 120

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content.

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Platform Social Media Reddit B2B 97

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

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Conference Social Media Marketing Price 108

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 124

Social Media Brands Reddit B2B 124

Hootsuite

SEPTEMBER 18, 2024

If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. That’s where social media benchmarks come in. How often should you post on social media in financial services?

Social Media 119

Social Media Data HootSuite LinkedIn 119

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

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Trends Social Media Loyalty Authentication 109

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. If your social media channels are frustrating for users with disabilities, over 70% of them will simply click out. Many social media publishing tools offer the capability to add alt text for images.

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B2B Social Media Engagement Hashtag 130

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 113

Social Media How To Analytics Metrics 113

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. Social media is also an excellent customer service platform.

Social Media 90

Social Media Strategy Tips Banking 90

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

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Social Media Content Meme Social Networking 120

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some days are the byproducts of marketing campaigns. Some are strictly social media holidays, while many are holidays off social media, too.

Social Media 116

Social Media List HootSuite Hashtag 116

Buffer Social

FEBRUARY 19, 2025

Creating content on social media can be powerful, both for businesses and aspiring creators — but it can be tough to figure out where to begin. You’re hemming and hawing over which social media platforms you should be on, which content creation tools you should use, and building a social media content strategy.

Social Media 119

Social Media Content How To Collaboration 119

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 115

Social Media How To Metrics HootSuite 115

Hootsuite

NOVEMBER 28, 2024

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Marketing 122

Marketing HootSuite Affiliate marketing Price 122

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. What are influencer marketing KPIs?

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Influencer Campaign CPM Sentiment 128

Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Sadly, thats no longer the case.

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Collaboration Trends Social Media Organization 239