Social Media Strategies Summit

APRIL 16, 2025

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Sadly, thats no longer the case.

Collaboration 240

Collaboration Trends Organization Metrics 240

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 85

ROI Statistics Social Media UGC 85

Sprout Social

MAY 19, 2025

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, were tackling a familiar frustration: social media job descriptions that try to do too much. says Jepson.

Team 103

Team Social Media Survey Influencer 103

Buffer Social

MARCH 31, 2025

If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed.  But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.

Social Media 129

Social Media LinkedIn YouTube Instagram 129

Webbiquity SMM

JANUARY 21, 2021

While every business has access to marketing data, the capability to use that information varies widely. Technology, metrics, behavioral sciences, and marketing are at a point today where they can seamlessly merge to produce information that improves both the customer experience and business results. What Is Behavioral Marketing?

Campaign 267

Campaign Social Media Loyalty Marketing 267

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. Trend #1: Focus on Generation Z.

Platform 275

Platform Social Media Influencer Trends 275

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ? And which colors are the right fit for your social media strategy ?

Journal 166

Journal Campaign Instagram Apple 166

Social Media Strategies Summit

APRIL 29, 2025

Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? All of which means video should be a key element in any higher ed institutions social media strategy. Keeping Leadership Happy While Resonating With Students Higher ed marketing is tough.

Education 204

Education Video Content Authentication 204

Ignite Social Media

FEBRUARY 5, 2025

Alt Text: Image descriptions can be added via mobile or desktop. Key Changes: Headlines are back as of November 2023, allowing marketers to include catchy titles in their ads. Marketers can create highly effective campaigns by aligning with Pinterests emphasis on discovery. Optimize videos for mobile viewing.

Platform 97

Platform Social Media LinkedIn Feedly 97

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 265

Video Trends Marketing Mobile 265

Social Media Today

FEBRUARY 15, 2024

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 191

Mobile Trends Publishing Report 191

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. The problem is that it’s still barely scratching the surface for small social media teams. You need to get smart by investing in the right social media management tools. Social Media Scheduling Tools.

Team 246

Team Tools Social Media HootSuite 246

Hootsuite

FEBRUARY 27, 2025

Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. YouTube is the most popular social media platform in the U.S. users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. 32% of U.S.

YouTube 102

YouTube Statistics Marketing Mobile 102

Social Media Strategies Summit

FEBRUARY 8, 2023

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

Social Media 246

Social Media Google Tips Template 246

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively.

Social Media 265

Social Media Strategy Influencer LinkedIn 265

Webbiquity SMM

JULY 30, 2024

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. And you can do it all directly on your mobile device. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

B2B 180

B2B Instagram Hubspot BuzzStream 180

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 89

Retail Social Media How To UGC 89

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media).

Marketing 284

Marketing Tourism Content management systems Influencer 284

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 98

Reddit Tips HootSuite Marketing 98

Ignite Social Media

DECEMBER 14, 2020

In a year where 90% of social media plans were thrown out the window, we’re still trying to predict what major occurrences will happen in the months ahead. Below our agency has broken down several 2021 social media predictions, accompanied by valuable resources designed to help you set the foundation for your 2021 strategy.

Social Media 205

Social Media Influencer Instagram API 205

Sprout Social

SEPTEMBER 17, 2024

Short answer: scheduling Instagram Stories makes a social media marketer’s life a lot easier. Scheduling Stories allows marketers to focus on one task at a time instead of interrupting what they do throughout the day to post, saving them time, effort and focus. But here are a few of the most impactful benefits.

Instagram 137

Instagram How To Template Templates 137

SocMed Sean

JULY 23, 2018

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Social Media Today

DECEMBER 5, 2021

A mobile-optimized website is a critical element of digital marketing success.

Mobile 218

Mobile Marketing 218

Social Media Strategies Summit

FEBRUARY 9, 2023

Taking your first steps into a new social media platform allows your government agency to reach different audiences and experiment with new content formats. As with anything in the world of social media for government, it’s essential to have a clear plan. But how does it work in practice?

Social Media 246

Social Media Energy How To Tweetdeck 246

Webbiquity SMM

DECEMBER 10, 2024

Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant. However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing.

B2B 144

B2B Strategy Content Hubspot 144

Convince & Convert

AUGUST 29, 2024

Marketing your business today is no easy feat. In fact, it’s often seen as a secondary channel, a place for occasional product videos , rather than a core component of a comprehensive marketing strategy. Keep on reading for 7 ways that YouTube can help transform your brand’s online presence.

YouTube 141

YouTube B2B Reputation UGC 141

Social Media Today

JULY 8, 2022

TikTok has had a transformative impact on social media, which includes approaches to marketing.

Overview 200

Overview Mobile Marketing Brands 200

Hootsuite

OCTOBER 16, 2024

From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Deep breath.

Analytics 114

Analytics Tools HootSuite Social Media Management 114

Oktopost

AUGUST 1, 2024

of marketers state generating high-quality leads is their biggest challenge. However, upon examining this lead’s information, you can see this is a student doing market research, so you know you won’t get any business from them. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 179

Social Media Advertising Team Hubspot 179

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 246

Strategy Marketing SMS Mobile 246

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address. Expect to pay more in Q4.

Advertising 193

Advertising Social Media Tips B2B 193

Ignite Social Media

FEBRUARY 19, 2025

Within the billions of people using various social platforms, millions rely on assistive tools to navigate the websomething that can sometimes make them feel excluded. Accessibility in social media isnt just about checking off a box; its about creating an inclusive space where everyone can engage and participate.

Social Media 68

Social Media Trends Hashtag FeedBurner 68

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

Content 277

Content Marketing Loyalty Collaboration 277

Social Media Today

FEBRUARY 15, 2024

New insights into key trends in mobile gaming, and tips for marketers.

Mobile 141

Mobile Trends Publishing Report 141

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. Each social media platform operates as a silo. The right social media marketing stack quite simply makes you a better marketer.

Tools 143

Tools Social Media Marketing Analytics 143