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10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. But who, exactly, should you be following?

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How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. Don’t wing it.

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A masterclass in nonprofit social media marketing: Expert ideas from GivingTuesday

Sprout Social

Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. What is nonprofit social media marketing?

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5 Top Social Media Marketing Trends for 2023

Social Media Strategies Summit

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

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8 Crucial Tips for Brands Getting Started with Social Media Marketing

Social Media Strategies Summit

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. With 27% of all internet users actively searching for products to buy while scrolling through their favorite social media feeds, it’s a massive opportunity you can’t afford to miss. Don’t worry – we’ve got your back.

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How to master social media for retail in the UK

Sprout Social

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

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