Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. But this is easier said than done, with platforms regularly popping up and dying off. Jameil Weldon , Social Media Manager for Mecklenburg County, NC, understands this challenge better than most.

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Platform Policies Guidelines Social Media 228

Convince & Convert

SEPTEMBER 28, 2024

Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.

Brands 156

Brands Case Study SMS Price 156

The Realtime Report

SEPTEMBER 3, 2024

10 AI Social Media Tools to Increase Interaction and Output In today’s fast-paced digital world, social media is not just a platform for sharing vacation pictures and cute pet videos; it’s a vital tool for businesses to connect with their audience, build their brand, and drive sales. Whether you’re promoting online casino games or running a small local business, the key to social media success lies in consistent interaction and high-quality output.

Social Media 224

Social Media Tools HootSuite Trends 224

Social Media Today

SEPTEMBER 23, 2024

More data on X's gradual decline.

Data 213

Data 213

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Jon Loomer

SEPTEMBER 16, 2024

In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.

Travel 186

Travel Advertising Tourism Hotels 186

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.

B2B 152

B2B Loyalty Apple Buy 152

Convince & Convert

SEPTEMBER 19, 2024

Ever felt like B2C marketers get to have all the fun? Coming up with splashy ad campaigns, running irreverent Twitter accounts and generally acting outrageous and getting away with it? That’s right, I’m looking at you, Duolingo. On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool.

B2B 140

B2B Brands Marketing Reputation 140

Ignite Social Media

SEPTEMBER 3, 2024

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Generating Engagement At a staggering 43%, this is clearly the primary concern for many of us.

Social Media 169

Social Media Engagement Content FeedBurner 169

Social Media Today

SEPTEMBER 11, 2024

Assessing social media apps based on how they are rated offers a different picture than looking at usage alone.

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Social Media 212

Jon Loomer

SEPTEMBER 23, 2024

Conversions are the centerpiece of any effective Meta advertising strategy. They help you define success, measure performance, and optimize for the action that you want. If your focus isn’t on conversions, you’re likely swimming in misleading, low-quality results. It’s easy to say, “Focus on conversions.” But, there are many steps required to make sure that conversion attribution is complete and accurate.

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Conversation Advertising API Eventful 163

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

SEPTEMBER 21, 2024

Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.

Guidelines 163

Guidelines How To Social Media Marketing 163

Audiense

SEPTEMBER 10, 2024

Is it happening? Are book sales finally meeting the same fate as every other paper publishing medium and seeing a downturn? Sadly, the answer is yes. Print book sales dropped 4.1% in 2023, and 0.4% in 2024 so far.

Meeting 163

Meeting Publishing Analysis 163

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing? Our friends at Ascend2 consistently provide marketing professionals with research on marketing trends to help them stay competitive.

Trends 137

Trends Data Tips Marketing 137

Sprout Social

SEPTEMBER 17, 2024

Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?

Instagram 116

Instagram How To Publishing Templates 116

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

SEPTEMBER 29, 2024

IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.

Feedly 208

Feedly Feed Instagram 208

Jon Loomer

SEPTEMBER 23, 2024

Some advertisers are reporting seeing a new Ad Creative section in Ads Manager. Is this a test? Is it part of a new rollout? Let’s take a look… What You Might See Instead of the one, long section for ad copy and creative when creating an ad… …a new version has surfaced that features a very small section for Ad Creative. This version requires you to click a Set Up Creative button and select either Image or Video Ad.

Advertising 157

Advertising Report Sites Features 157

The Social Media Hat

SEPTEMBER 15, 2024

7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.

Small Business 162

Small Business Social Media Marketing 162

Social Media Strategies Summit

SEPTEMBER 18, 2024

Short-form video is the hottest trend in social media marketing right now. Indeed, research shows that: Short-form video has the highest ROI of any current marketing trend ( as defined by HubSpot ) 67% of social media marketers plan to invest more in short-form video than any other format in 2024 91% of those using short-form video in 2024 plan to maintain or increase investment Whether you’re totally new to the world of short-form content or are looking to level up your existing strategy , you’

Video 130

Video Trends Instagram Platform 130

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Buffer Social

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.  Discovering the best time and the best day to post on LinkedIn was particularly fascinating. While most other social media platforms can be pretty unpredictable, with ebbs and flows in activity happening at random times of the day, LinkedIn’s high-engagement time slots are  like clockwork.

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LinkedIn Engagement Analytics Overview 129

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.

Engagement 113

Engagement Instagram How To Influencer 113

Social Media Today

SEPTEMBER 12, 2024

The report found that 75% of social media users felt it can have negative mental health impacts.

Report 210

Report Social Media 210

Jon Loomer

SEPTEMBER 15, 2024

If you sell to people in multiple countries , there’s a good argument for keeping them separate. You may need to do this anyway if you have separate websites by country or you communicate differently with your audience depending on where they live. But there are other potential benefits of breaking them up. Benefits and Volume People in the US aren’t the same as people in the UK, so it’s possible that optimization can be more precise if you allow the algorithm to focus on one group, rather than

Groups 149

Groups Groups Conversation Questions 149

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

The Social Media Hat

SEPTEMBER 3, 2024

Episode 24 of the AI in Marketing: Unpacked podcast, with Mike Allton The post The AI Revolution is Here: What Every Marketer Needs to Know appeared first on The Social Media Hat.

Marketing 155

Marketing Social Media 155

Blog2Social

SEPTEMBER 16, 2024

Social media has become a reliable tool for networking, customer loyalty, brand advertising and market research. So for smart businesses that want to stay ahead, it’s an indispensable platform. Next-gen marketing tools help your business stay at the top. But here’s the deal: keeping up with social media means riding the wave of constant change. […] Der Beitrag Next-Gen Marketing: 6 Social Media Tools to Watch erschien zuerst auf Blog2Social Blog – Tips for social media marketin

Social Media 119

Social Media Tools Marketing Loyalty 119

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.

Research 89

Research Social Media HootSuite ROI 89

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.

Social Media 116

Social Media Strategy Marketing Influencer 116

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Social Media Today

SEPTEMBER 2, 2024

Another way to promote topical engagement in the app.

Instagram 206

Instagram Engagement 206

Jon Loomer

SEPTEMBER 22, 2024

Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a tailored campaign option. Is this intentional? Is it a bug? Let’s investigate… What is Happening? I also saw this with a few test accounts that don’t have activity. Under where it says, “Why am I seeing this suggestion?

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Campaign Advertising Activities Industry 146

The Social Media Hat

SEPTEMBER 10, 2024

Understand how AI impacts your role and how to future-proof your career. The post Will AI Really Take Your Marketing Job? Here’s What You Need to Know appeared first on The Social Media Hat.

Marketing 154

Marketing Social Media How To 154

Blog2Social

SEPTEMBER 8, 2024

Artificial Intelligence (AI) is rapidly reshaping industries worldwide, ushering in a new era of innovation, efficiency, and competitive advantage. As this transformative technology continues its relentless march forward, businesses that successfully integrate AI into their operations and strategies will be well-positioned to thrive in an increasingly digital landscape.

Industry 115

Industry Tools Tips Social Media 115

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking