Convince & Convert
SEPTEMBER 28, 2024
Let me age myself for a second to set the stage here: Facebook launched my senior year of college. Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. I vividly remember making colorful sticky note sketches of 160×600, 300×250, and 728×90 banner ads for my office bulletin board to keep track of these new, weird sizes.
Sprout Social
SEPTEMBER 12, 2024
There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.
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Oktopost
SEPTEMBER 12, 2024
CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.
Hootsuite
SEPTEMBER 11, 2024
How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Social Media Strategies Summit
SEPTEMBER 16, 2024
It’s hard to overstate the benefits of user-generated content ( UGC ). Per Entribe , 83% of consumers are likelier to buy from brands that share content from real customers. Image source In the context of higher ed marketing, those “real customers” are your current students. Get them to create their own content (and share it with you), and you can look forward to a ton of potential benefits, including: Increased brand awareness Higher engagement Lower content creation costs Fortunately, the odds
The Realtime Report
SEPTEMBER 3, 2024
10 AI Social Media Tools to Increase Interaction and Output In today’s fast-paced digital world, social media is not just a platform for sharing vacation pictures and cute pet videos; it’s a vital tool for businesses to connect with their audience, build their brand, and drive sales. Whether you’re promoting online casino games or running a small local business, the key to social media success lies in consistent interaction and high-quality output.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Sprout Social
SEPTEMBER 17, 2024
Want to keep your brand top-of-mind for your audience using Instagram Stories ? Consistency is key, but when you’ve got a million other tasks, you might not have the time to manually create and publish Stories content throughout the day. Manual publishing also has its challenges. What if an image gets cropped weirdly? Or the sticker link you included doesn’t work?
Oktopost
SEPTEMBER 25, 2024
Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, often fall into the trap of using overused phrases that dilute their message and bore their audience, and how to stop it.
Hootsuite
SEPTEMBER 18, 2024
How do you know if your social strategy is working? Is an average of 15 comments per post a win, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more. That’s where social media benchmarks come in.
Social Media Today
SEPTEMBER 23, 2024
More data on X's gradual decline.
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Jon Loomer
SEPTEMBER 16, 2024
In 2023, Meta made a big change to location targeting that had significant negative impact on some industries. An update may help, at least when creating advertising to reach travelers. Originally, advertisers had several options when targeting people by location. If you wanted to isolate only the people living in or traveling in a location, you could.
Ignite Social Media
SEPTEMBER 3, 2024
If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Generating Engagement At a staggering 43%, this is clearly the primary concern for many of us.
Sprout Social
SEPTEMBER 10, 2024
The world of social media marketing is in a permanent state of change. One algorithm or another is always in retrograde. The sun rises and falls on emerging networks in a matter of months. One new trend can shift the vibe of an entire industry’s atmosphere. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources.
Oktopost
SEPTEMBER 17, 2024
In this episode, Vahbiz Cooper shares her expertise on executing successful and impactful influencer marketing campaigns that are guaranteed to make a splash on social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
SEPTEMBER 18, 2024
If you’re using social media for marketing and communications at a bank, credit union, or other financial institution, you might find reporting on your progress tricky. How do you know if your strategy is working? Is an average of 100 comments per week good, or is it just average? And when is the best time to publish your content? There is no universal answer — it all depends on factors like your sector, the platforms you’re using, your audience demographics, and more.
Social Media Today
SEPTEMBER 11, 2024
Assessing social media apps based on how they are rated offers a different picture than looking at usage alone.
Jon Loomer
SEPTEMBER 9, 2024
We should always test our assumptions. We may think that something works, or maybe it worked at one time, but it’s important to verify that it remains the path forward. Testing our targeting strategies was the focus of a recent blog post , and I ran a test of my own as an example. This post will highlight the setup and results of the test. I tested using the following three targeting strategies: Advantage+ Audience without suggestions Detailed Targeting with Advantage Detailed Targeting Lo
The Social Media Hat
SEPTEMBER 21, 2024
Episode 28 of the AI in Marketing: Unpacked podcast, with Kai Blakeborough The post Guiding the Future: How to Develop Corporate AI Guidelines appeared first on The Social Media Hat.
Advertiser: Paycor
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Sprout Social
SEPTEMBER 26, 2024
When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.
Oktopost
SEPTEMBER 19, 2024
It’s not all about the destination—the journey matters, too. In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable.
Hootsuite
SEPTEMBER 17, 2024
In recent years, social platforms have become the go-to places for consumers to interact with brands. Every month, 20 billion (!) messages are exchanged between people and brands on Facebook Messenger alone. But in most companies, social media and customer service functions are completely separate. They sit on different teams, report on different goals, and use very different tools in their everyday work.
Social Media Today
SEPTEMBER 12, 2024
The report found that 75% of social media users felt it can have negative mental health impacts.
Advertiser: Paycor
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
Jon Loomer
SEPTEMBER 30, 2024
I was going to hold off on sharing the fact that I tested completely identical ad sets as a big reveal, but I decided to spoil the surprise by putting it in the title. I don’t want you to miss what I did here. The fact that I tested identical ad sets won’t be the surprise. But, there is plenty to be found here that will raise eyebrows. It’s kinda crazy.
The Social Media Hat
SEPTEMBER 15, 2024
7 simple steps you can take to make the most out of social media for your business. The post Getting Your Small Business Started on Social Media appeared first on The Social Media Hat.
Sprout Social
SEPTEMBER 18, 2024
Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away. Going global effectively requires investing in a carefully crafted social media marketing strategy.
Oktopost
SEPTEMBER 2, 2024
In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.
Advertiser: Paycor
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
Hootsuite
SEPTEMBER 16, 2024
How do you know if your social strategy is hitting the mark? Is 100 likes a big deal or just average? And what’s the optimal time to share your content? Unfortunately, there’s no one-size-fits-all answer. It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play.
Social Media Today
SEPTEMBER 29, 2024
IG boss Adam Mosseri says that people don’t actually want a ’following’ feed option.
Jon Loomer
SEPTEMBER 22, 2024
Some advertisers are reporting the disappearance of the Advantage+ Shopping option when creating a sales campaign. Instead, they’re seeing Catalog Sales Campaign, which is a tailored campaign option. Is this intentional? Is it a bug? Let’s investigate… What is Happening? I also saw this with a few test accounts that don’t have activity. Under where it says, “Why am I seeing this suggestion?
Audiense
SEPTEMBER 10, 2024
Is it happening? Are book sales finally meeting the same fate as every other paper publishing medium and seeing a downturn? Sadly, the answer is yes. Print book sales dropped 4.1% in 2023, and 0.4% in 2024 so far.
Advertiser: Paycor
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
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