Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. The post Curious About the Harvard Business Analytics Program? Career Development Data & Analytics business analytics career growth harvard business analytics program hbap jobmorph

Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z.

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Twitter Launches Updated Tweet Analytics Card, Providing More Specific Performance Insight

Social Media Today

The updated Tweet analytics card is more intuitive and displays more insight into tweet performance

What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Skilled analysts will also have industry certifications, for example Google Analytics , Facebook Blueprint , Twitter Flight School, Hootsuite Academy , and others. Featured Headline Ottawa Social Media analytics skills consultant

TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile. Google Analytics Introduces New 'Audiences' Report. Google is rolling out a new report in Analytics which analyzes a website’s custom audiences. REPORT. Sherrilynne Starkie. Owner.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Here’s some excellent analytics blogs from some smart people: Occam’s Razor. The Moz Blog. Matt Cutts. 5 Questions Social Media Marketing Analytics Can Answer.

Clubhouse Adds Room Recordings, Improved Analytics Data on Attendees

Social Media Today

Now, you'll be able to tune into Clubhouse chats after the fact, expanding the value of Clubhouse broadcasts

SMT Expert Series: Nick Cicero Discusses the Latest Analytics Trends and Opportunities

Social Media Today

Nick Cicero is one of the most experienced and knowledgeable minds in social media analytics

YouTube Adds New Analytics Options to Provide More Context on Memberships, Revenue and More

Social Media Today

YouTube has added some new analytics tools to provide more context on channel performance

Facebook's Testing New Post-Level Analytics for Groups

Social Media Today

Facebook is adding new post-level analytics for groups, which could help to provide more context for your group engagement strategies

Groups 171

YouTube Tests New Insights Around 'Evergreen' Videos in Studio Analytics

Social Media Today

The new insights aim to provide more insight into traffic drivers on your YouTube channel

TikTok Adds New Analytics Element to Creator Marketplace

Social Media Today

TikTok has rolled out some new analytics tools in its Creator Marketplace dashboard

TikTok Provides an Overview of its Analytics Tools

Social Media Today

TikTok has provided a new overview of its analytics tools to help businesses and creators make the most of their TikTok clips

Google Adds New Predicted Audience Action Tools into Google Analytics

Social Media Today

Google has added some new predictive tools into Google Analytics to help marketers target audience segments based on their likely actions

Clubhouse Adds New Way to Share Rooms, Additional Analytics and Access Options

Social Media Today

Clubhouse is looking to help users find more relevant rooms, via recommendations from their connections

Google Updates Google Analytics Reports, Provides New Modeled Data Options to Facilitate Insight

Social Media Today

Google has added some new elements to Google Analytics, including new data reports and improved AI modeling to replace insight lost to updated privacy measures

YouTube Expands Shorts Fund to More than 70 New Regions, Adds New Shorts Analytics Features

Social Media Today

The expansion will help YouTube boost Shorts usage in various markets

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.

New in Awario: Gender analytics

Awario

Gender analytics has been one of Awario's most requested features yet. After months of research, development, and testing, it's finally out and available to all users

The Ultimate Guide to Pinterest Analytics

Later

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview.

YouTube Outlines How 'Shorts' Views and Counted, and How They'll Impact Channel Analytics

Social Media Today

YouTube has provided some new insights into how its new 'Shorts' option will impact you channel analytics

YouTube Adds Option to Reuse Details from Previous Videos to Streamline Uploads, New Mobile Analytics

Social Media Today

The option will streamline the upload process, especially for videos in a series

How to Use Analytics to Inform Your Customer’s Challenges

Audiense

When it comes to your customers’ challenges, do you really know what they are struggling with? Audience Intelligence

Facebook Real-Time Analytics

Mindjumpers

This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharingTweet Facebook is constantly developing and updating their efforts in creating the social web. Lately Facebook introduced an updated version of their Comment Box that can be incorporated on blogs and websites.

Twitter Analytics For All Users Now Available

Firebelly

Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and.

YouTube Updates Video Analytics, Adds Quick Stories Insights in the App

Social Media Today

YouTube is adding some new analytics options for creators, including quick insights into Stories performance

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Download PDF analytics reports on your LinkedIn performance with insightful charts and graphs. Downloadable PDF analytics reports. LinkedIn Page Analytics.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. You’ve heard this ad nauseam by now: get familiar with Google Analytics, blah blah blah. But the point of gettin’ jiggy with analytics isn’t to become an Analytics Ninja, or whatever they’re calling them these days.

How to Create an Automated Instagram Analytics Report

Later

If you regularly work with brand partners, having a verified Instagram analytics report with up-to-date data is an essential part of your toolkit. Find out how to create a best-in-class Instagram analytics report today: What is an Instagram Analytics Report?

Facebook Adds New Certificate Courses in Marketing Analytics and AR Creation

Social Media Today

Looking to up your digital marketing skills and qualifications, and give yourself a leg-up on the competition

Course 171

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . With that in mind, this post is meant to jumpstart your campaigns and move the needle right away by covering Funnels and Lifetime Value within Facebook Analytics. Consider these LTV graphs from Facebook Analytics.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning? Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50.

YouTube Analytics: Your Step-by-Step Guide

agora pulse

How familiar are you with YouTube analytics? Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Because of that fact, most of those people aren’t as familiar with YouTube marketing or even YouTube analytics. Access to YouTube Analytics.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1. Further, the analytics interface is pretty user friendly.

Twitter analytics tools to set up a marketing strategy

Awario

Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting Are you searching for a powerful Twitter analyzer?

5 best Pinterest analytics tools

Unmetric

Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. In this article, we’ve rounded up the 5 best Pinterest analytics tools to help you understand your audience better, create more robust content, and achieve your social media goals.

8 best Instagram analytics tools

Unmetric

If Instagram is part of your social media strategy, I’ve got a quick question for you: Are you using the right Instagram analytics tools? Despite Instagram having its inbuilt insights analytics, you may find it insufficient if you are a brand that wants to get actionable insights to drive engagement and sales. What is Instagram analytics? Here’s a tool to help you make the most out of Instagram with their in-depth owned Instagram analytics.

Twitter is Removing the Audience Insights Element from Twitter Analytics

Social Media Today

Twitter is removing the Audience Insights element of Twitter analytics, which provides you with more in-depth data on your audience behaviors

Pinterest Announces Expanded Launch of Pin Stories, New Pin Analytics Tools

Social Media Today

Pinterest is jumping on board the Stories trend with Pin Stories, while it's also updating its analytics tools