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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. That’s why they are great at relationships, writing and coming up with inventive campaign ideas.

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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

And you can’t do that without a robust social media analytics solution. That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings. 10 from 378 reviews Price Buffer offers a free plan but doesn’t include any social media analytics tools. Let’s get into it.

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X is Testing Advanced Account Analytics Features

Social Media Today

X is looking to bring back some more advanced analytics elements.

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X Launches Advanced Analytics for Premium Subscribers

Social Media Today

Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.

Analytics 207
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Curious About the Harvard Business Analytics Program? Your Questions, Answered.

Waxing UnLyrical

I enrolled in, and graduated, the Harvard Business Analytics Program on March 31, 2021. I’m constantly being asked about my experience there, partly because I’m a (volunteer) student ambassador, and partly, I think, because I’m not the typical post-grad business analytics student. Going back to school.

Analytics 246
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X Rolls Out Advanced Analytics to Premium Subscribers

Social Media Today

X’s new analytics dashboard looks pretty impressive.

Analytics 193
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YouTube Launches New Subscriber Analytics to Assist in Content Planning

Social Media Today

The more nuanced channel member analytics will give you more insight into what drives sign-ups.

Analytics 216