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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

Analytics 118
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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 119
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Threads analytics: A no-stress guide for 2025

Hootsuite

Key takeaways Threads analytics help you grow smarter, not harder. From real-time performance checks to long-term reporting and benchmarking, these tools make it easy to turn analytics into actionable strategy (even in just five minutes a day). Threads analytics provide the demographic data and engagement metrics to help.

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Meta Threads analytics: A complete guide to measuring success

Sprout Social

Thats where understanding Threads analytics plays a vital role. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data. In this guide, well walk through Meta Threads analytics, from how to access the dashboard to making sense of the data.

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Top 10 Social Media Analytics Tools

Social Media Strategies Summit

And you can’t do that without a robust social media analytics solution. That’s why we’ve rounded up the ten best social media analytics tools and compared them by price, key features, and user ratings. 10 from 378 reviews Price Buffer offers a free plan but doesn’t include any social media analytics tools. Let’s get into it.

Analytics 263
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 102
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How to analyze Instagram Reels analytics to grow

Sprout Social

What differentiates successful creators from others is how they use their analytics. In this post, well show you how to track your Instagram Reels analytics. How to see Instagram Reels analytics directly from the app Before we dive into what your numbers mean, lets make sure you can actually see them.