Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences. MORE
Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing. The goal of analytics has to be kept in mind or this filtering becomes a random number crunching instead of a thoughtful process. You have to keep the big picture in view with analytics or those numbers obscure what’s actually happening. MORE
Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile. MORE
Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events. MORE
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics. MORE
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. MORE
Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics. MORE
The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special. MORE
What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? MORE
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Push Notifications in Facebook Analytics for Apps. MORE
Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics. MORE
Are you using Google Analytics to maximize your opportunities? Here are some key tips MORE
Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The first step to using Pinterest Analytics is to switch to the new look. Among the metrics you can track using Pinterest Analytics include: How many people have pinned your website. I expect Pinterest to improve upon its analytics platform over time. Tracking & Analytics analytics Pinterest Social Media MORE
With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics. MORE
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval. MORE
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. MORE
I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management. MORE
This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? HOW TO: Get Started With Google Analytics. Top Fourteen Interfaces in Social Media and Web Analytics on the Internet. MORE
How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks. MORE
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics. MORE
For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. I am saying it’s a useful alternative to Google Analytics , if you are in the market for one. MORE
I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. Clicky – Clicky is 100% real-time analytics. MORE
This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics MORE
Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet. MORE
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. MORE
With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018 MORE
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. Most of the time, you want to keep your analytics focused on end result data. Analytics are important for any marketing. MORE
One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. How to Use Hashtag Analytics to Improve Your Marketing Efforts. Analytics MORE
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service. MORE
This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharing MORE
Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis. MORE
Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. MORE
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. MORE
Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. MORE
It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap. MORE
Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. MORE
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. MORE
Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics. MORE
Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. It can take up to 24 hours to sync AdWords and Analytics. Link AdWords to Analytics and then link Analytics to AdWords to get the full scope of possible use out of these important tools. Tracking & analytics are sometimes overwhelming to a busy business owner because there is so much else going on. MORE
Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events. MORE
“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience. MORE
With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics. MORE
And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . MORE
Analytics Related Topics 
Sherrilynne Starkie
JANUARY 29, 2018
It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.
The Realtime Report
FEBRUARY 4, 2017
8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.
Sherrilynne Starkie
FEBRUARY 15, 2018
Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.
Jon Loomer
APRIL 18, 2018
And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .
Small Business Mavericks
DECEMBER 4, 2015
Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics.
Small Business Mavericks
NOVEMBER 18, 2015
I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. Clicky – Clicky is 100% real-time analytics.
Idaconcpts
JULY 25, 2011
Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.
Waxing UnLyrical
FEBRUARY 13, 2015
How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.
Firebelly
AUGUST 28, 2014
Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.
Sherrilynne Starkie
JUNE 9, 2013
Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.
Razor Social
MAY 18, 2017
Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.
Sprout Social
APRIL 17, 2017
One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. How to Use Hashtag Analytics to Improve Your Marketing Efforts. Analytics
Mindjumpers
MARCH 18, 2011
This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharing
Social Media Today
JULY 22, 2018
Are you using Google Analytics to maximize your opportunities? Here are some key tips
Social Media Today
JULY 19, 2018
With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018
The Realtime Report
FEBRUARY 12, 2017
Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.
Proactive Report
MARCH 27, 2018
Just this last week there were several articles in the news about the value of measurement and analytics. IT World : Is Analytics Adding Business Value? Data analytics is receiving vast amounts of attention in the trade press, on many websites and at conferences.
Pam Moore
JULY 5, 2017
What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?
PWB Marketing Blog
MAY 9, 2014
This past week I have been busy prepping monthly analytic reports for clients. ” While that may have been true, I was really bothered that my analytic report was being dismissed. Analytics B2B Marketing Uncategorized analytics
Buzz Marketing for Technology
FEBRUARY 9, 2011
So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.
Small Business Mavericks
FEBRUARY 25, 2015
Rocco Baldassarre just gave a simple explanation on Entrepreneur of 5 Keys to Unlocking the Power of Google Analytics. It can take up to 24 hours to sync AdWords and Analytics. Link AdWords to Analytics and then link Analytics to AdWords to get the full scope of possible use out of these important tools. Tracking & analytics are sometimes overwhelming to a busy business owner because there is so much else going on.
Small Business Mavericks
MARCH 12, 2013
Pinterest has introduced analytics so that businesses can see who are pinning images on their websites and which images are being pinned. The first step to using Pinterest Analytics is to switch to the new look. Among the metrics you can track using Pinterest Analytics include: How many people have pinned your website. I expect Pinterest to improve upon its analytics platform over time. Tracking & Analytics analytics Pinterest Social Media
Ignite Social Media
JULY 22, 2016
If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.
Small Business Mavericks
DECEMBER 28, 2012
For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. But there is a new alternative to Google Analytics that is free and open source and is picking up speed. I am saying it’s a useful alternative to Google Analytics , if you are in the market for one.
Jon Loomer
DECEMBER 13, 2017
Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.
Small Business Mavericks
FEBRUARY 21, 2013
Whether you are a big business executive, middle manager, or a small business owner, you’d be hard pressed to succeed at SEO (or any Internet marketing) without the use of analytics. You could say that analytics are the eyes and ears of the marketing department. Analytics measures results. Most of the time, you want to keep your analytics focused on end result data. Analytics are important for any marketing.
Jon Loomer
DECEMBER 2, 2017
Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.
agora pulse
MAY 30, 2017
Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.
Sprout Social
MARCH 20, 2017
With algorithmic changes and the increasing need for paid social efforts, the time to rely on your core Instagram analytics data is now. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. Instagram Engagement Analytics.
SocialTimes Facebook
DECEMBER 1, 2016
Facebook added two major features to its Analytics for Apps Thursday: the ability to set time zones and view data by hour of the day. The social network also added an option for “last 24 hours” in Analytics for Apps’ date picker and the ability to break down reports by time interval.
Small Business Mavericks
FEBRUARY 12, 2011
» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.
Sherrilynne Starkie
MARCH 8, 2014
This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? HOW TO: Get Started With Google Analytics. Top Fourteen Interfaces in Social Media and Web Analytics on the Internet.
Razor Social
SEPTEMBER 20, 2017
Are you using Google Analytics to check your content marketing efforts? Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.
SocialFish
SEPTEMBER 6, 2012
“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.
agora pulse
NOVEMBER 21, 2016
Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.
Proactive Report
APRIL 2, 2018
Finding insights that drive action, and communicating these nuggets of information to the right people, is one of the most important parts of analytics. PR pros could be champions at analytics because they already have the skills others find so challenging: Content Analysis.
SocialTimes Facebook
SEPTEMBER 1, 2016
Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. Push Notifications in Facebook Analytics for Apps.
Small Business Mavericks
OCTOBER 29, 2014
Analytics Has To Have A Goal In Mind. The process of analytics is basically filtering data in various ways to assess what that data is actually representing. The goal of analytics has to be kept in mind or this filtering becomes a random number crunching instead of a thoughtful process. You have to keep the big picture in view with analytics or those numbers obscure what’s actually happening.
SocialTimes Facebook
SEPTEMBER 29, 2016
Facebook released more new features for its Analytics for Apps : support for web analytics, improved cross-device analytics, user properties and updated sharing insights. Product manager Josh Twist provided details on the latest round of new Analytics for Apps features in a blog post : Analytics for Apps is introducing a beta that adds support for web measurement and cross-platform metrics.
Small Business Mavericks
NOVEMBER 26, 2013
I’m not suggesting you should give up on Google Analytics, especially now that they are in the process of rolling out Universal Analytics , but if you do decide to look around for other analytics services, here are five free alternatives to Google Analytics you might consider. Clicky – Clicky is one of the more popular Google Analytics alternatives. Mixpanel – Mixpanel offers analytics for events management.
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