What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile.

Turning Facebook Analytics Into Action

Jon Loomer

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: .

Guide to Understanding Pinterest Analytics

Sprout Social

The key to confirming that your new social content strategy works is through understanding your analytics reports. In this Pinterest guide, we’ll walk through how to read the networks’ analytics. Pinterest Analytics Requirements. Pinterest Analytics Glossary.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

6 Digital Marketing Analytics Questions Answered

Social Media Today

Here's what you need to know about digital marketing analytics If you aren't measuring the success of your marketing efforts, you aren't doing your job right.

3 Benefits of Facebook Analytics

Jon Loomer

With the incredible volume of new products and tools released every month, some folks might have missed the launch of Facebook Analytics. Facebook pitches Analytics as an informative tool intended for advanced advertisers. This complex data is possible with Facebook Analytics.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. Overall, Pinterest analytics aren’t too special.

Analytics: what matters to content marketers?

Sherrilynne Starkie

This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning? HOW TO: Get Started With Google Analytics. Top Fourteen Interfaces in Social Media and Web Analytics on the Internet.

Analytics: the Sideways Approach to Measuring PR

Waxing UnLyrical

How Analytics are the Sideways Approach to Measuring PR. And analytics are at the heart of this approach. Registrations were the ultimate goal, and they were using campaign tracking in Google Analytics very well. A version of this post originally appeared on Spin Sucks.

8 Google Analytics Tricks For Marketers

The Realtime Report

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

Facebook Analytics Funnels: Value of Reactions and Page Actions

Jon Loomer

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Why the focus on Facebook Analytics? Facebook Analytics Funnels and Pixel Events.

Facebook Analytics, the Pixel, and Events

Jon Loomer

Facebook Analytics is a terrific tool that not enough marketers are using. In this post, I’m going to provide a few examples of some powerful Facebook Analytics reports and how it all comes back to the Facebook pixel and Events. Facebook Analytics, The Pixel, and Events.

Facebook Real-Time Analytics

Mindjumpers

This makes your analytics options far more advanced and can also help you to optimize content for your audience or customers. Facebook Marketing & Communication analytics Comment Box demographics Social Media Social Plugins social sharing

Twitter Analytics For All Users Now Available

Firebelly

Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release.

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way?

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis.

7 Instagram Analytics Tools to Boost Your Platform Strategy

Social Media Today

With the recent changes to the Instagram API, some Instagram analytics tools no longer work. Check this list of 7 tools Instagram analytics tools which worth trying in 2018

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Luckily, there are a variety of Twitter analytics tools to help do this. Which are the best Twitter analytics tools with which to get started? The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis.

How to Use Google Analytics to Increase Website Traffic [Infographic]

Social Media Today

Are you using Google Analytics to maximize your opportunities? Here are some key tips

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

All About Learning Analytics

SocialFish

“When you hear “analytics”, you might think of webmaster tracking visits to their site. But learning analytics combines this sort of data analysis with student interaction in online education tools, aiming to create a more integrated and customized learning experience.

Google Analytics for Beginners

Idaconcpts

Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Advantages of using Google Analytics. Google Analytics is a free service.

How to Use Predictive Content Analytics

Convince & Convert

We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. Predictive Content Analytics Resulted in Better Content Marketing. Overall, predictive content analytics generated more page views with 77% less content created.

The Famous Faces of Google Analytics

Bill Hartzer

If you’re in the search marketing industry, or you have anything to do with websites, you’ve probably logged into Google Analytics. Well, that’s probably an understatement: you probably log into Google Analytics several times a day, like I do. Web Analytics

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing

How Can Twitter Analytics Tell You If Your Tweets Stink?

agora pulse

Let’s take a deeper look at your Twitter analytics, something that many of us rarely do — but need to. Twitter Analytics 101. Click on ‘analytics’ to get to the dashboard. From this dashboard, you can dig into the analytics of each tweet.

25 Google Analytics Admin Settings Explained

Razor Social

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. in Google Analytics.

6 Alternatives to Google Analytics

Small Business Mavericks

I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. Piwik – Piwik is a free open source analytics package that does everything Google Analytics does. Clicky – Clicky is 100% real-time analytics.

Is Your Data And Analytics Process Broken?

Meltwater

When it comes to data and analytics success, the devil is in the synapses. A… Read More. Blog Media Intelligence

Social Sharing + Analytics = ConversionBuddy

Mindjumpers

What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Tweet. Social sharing is on rise. The aim of every business’s online presence is to encourage sharing and purchasing.

Happy Birthday, Google Analytics

Small Business Mavericks

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business. Google Analytics is one of the best solutions out there, and it’s free. The Best of Google Analytics.

Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

I am the Manager of Marketing Data & Analytics here at Sprout. To do this, I created a marketing data and analytics course, which consisted of four sessions designed to lead the team through the basics of data analytics.

Understanding LinkedIn Company Page Analytics

Devumi

The post Understanding LinkedIn Company Page Analytics appeared first on Devumi. Just recently, the popular social networking site LinkedIn introduced two new features. These features will help companies engage their audience, as well as compare their current performance to competitors.

Useful Tips and Tools for Measuring and Learning from Your Social Media Analytics

Social Media Today

In order to improve your digital marketing performance, you need to refer to your analytics. Here are some tips

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Instagram Ad Analytics – Spending Money Wisely

Quintly

Content Marketing Instagram Analytics Social Media MarketingLuckily there is still organic reach on Instagram, but it is also getting tougher to reach the right people with correct messages. Despite the fact that timelines become increasingly faster, we all want our content to be seen!

8 of the Best Social Media Analytics Tools of 2018

Sprout Social

If you’re not using social media analytics tools, you’ll probably have a hard time answering these questions. At one point, you could probably name all the major social media analytics tools out there. With all the options available, the question is what is the best social media analytics tool for your brand? Here are eight social media analytics tools to add to your arsenal: 8 Top Social Media Analytics Tools. Google Analytics. Analytics

Complete Guide to Hashtag Analytics

Sprout Social

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure. Hashtag Analytics Tools. Give these tools a try for hashtag analytics: 1. How to Use Hashtag Analytics to Improve Your Marketing Efforts. Analytics

10 Steps to Master Your Social Media Analytics

Convince & Convert

So, alongside the checklist below, we’ve also put together a simple 10-point infographic for social media analytics to help you with every step of the process. The first step in a measurement plan for social media analytics is to work out what you want to track and why.

Google Adds Cross Device Measurement Tools to Google Analytics

Social Media Today

Google is adding some new tools to Google Analytics to help businesses better evaluate the full customer path to purchase