Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. This information is important in helping to craft the outline of your social content strategy, even though it lacks the nuance of the other insights we’ll talk about in this post.

Analysis 98

Analysis Social Media HootSuite Sentiment 98

Hootsuite

JANUARY 11, 2022

Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. What is Google Analytics? What is Google Analytics? A note about Google Analytics 4.

Analytics 145

Analytics Google Social Media HootSuite 145

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play. Hashtags may be the answer.

Hashtag 131

Hashtag Analytics LinkedIn Content 131

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. Unbox Social.

Analytics 138

Analytics YouTube Tools Comparison 138

Hootsuite

APRIL 12, 2023

For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. 1 Social Media Tool Create. Free 30-Day Trial What is LinkedIn hashtag analytics? LinkedIn hashtag analytics is the process of tracking and analyzing the performance of hashtags on your LinkedIn posts, articles, company page, and profile.

Hashtag 140

Hashtag Analytics LinkedIn HootSuite 140

Hootsuite

SEPTEMBER 11, 2024

How do you know the “right” number of engagements to expect on your social posts? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer. LinkedIn: 2.2%

Research 102

Research Social Media HootSuite ROI 102

Sprout Social

JANUARY 22, 2025

Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business. After all, establishing a presence on any social network is a serious investment of time and resources. This is where your LinkedIn analytics and tools like Sprout Social can really help.

Examples 124

Examples LinkedIn Strategy Content 124

Hootsuite

SEPTEMBER 18, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.2% LinkedIn: 2% What should government institutions and officials post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix?

Research 104

Research Social Media HootSuite Sample 104

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 119

Social Media Brands Reddit B2B 119

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. my own social feeds) to see with my own eyes (a.k.a. Let’s do this.

Social Networking 112

Social Networking YouTube HootSuite URL 112

Hootsuite

SEPTEMBER 16, 2024

Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% What should educational institutions post on social media? Different social networks offer different content formats — but how do you decide which should dominate your content mix? Facebook: 3.6% X (Twitter): 3.3%

Education 97

Education Research Social Media HootSuite 97

SocMed Sean

JULY 23, 2018

That is the reason why a lot of current research is on using technology to improve the user experience of the person using social media and also to improve scalability and analytics from the point of small businesses and other advertisers. Let us look at the few technologies which will shape social media usage in 2018 and beyond.

Social Media 242

Social Media Avatar Virtual World Metadata 242

Oktopost

JULY 8, 2024

Social listening and analytics tools like Oktopost enable you to gather valuable first-party data to segment your audience. Encouraging your team to share company content on their social networks amplifies your brand’s reach, fosters trust with potential customers and showcases the human side of your organization.

B2B 105

B2B Influencer ROI Authentication 105

Social Media Today

MARCH 30, 2022

The new tools will provide more ways for creators to build their presence on the professional social network.

Tools 150

Tools Analytics LinkedIn Video 150

Hootsuite

JULY 26, 2024

Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Free social media competitive analysis template Wanna dive right into competitive analysis? Clear data.

Analysis 103

Analysis Social Media Tools HootSuite 103

Oktopost

AUGUST 1, 2024

Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Webbiquity SMM

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. How do you know your tactics are working?

Social Media 299

Social Media Tips Marketing HootSuite 299

SocMed Sean

SEPTEMBER 27, 2018

Whether it’s technology, parenting, current events, arts/crafts, or some other topic, your readers often find your blog through searches and recommendations of like-minded people on social networks. Tip Number 3 – Use Your Own Google Analytics. 2) Choose Acquisition > Overview from the left navigation.

Tips 244

Tips iPad Mobile Analytics 244

Quintly

MAY 31, 2022

Social networks are the fastest and most effective method of disseminating information, promoting products, services, and increasing customer flow. It is there that you can get information about consumers.

Analytics 122

Analytics Data Social Media Social Networking 122

Hootsuite

JANUARY 10, 2025

Calculate it on a post-by-post basis or for an entire campaign for any social network. Check out our step-by-step instructions on how to use social media for A/B testing. Social media analytics is such an important part of the testing process. Try adding a link to your Page on other social networks.

Engagement 112

Engagement Facebook HootSuite UGC 112

Oktopost

NOVEMBER 11, 2024

LinkedIn’s recent announcement regarding the discontinuation of the My Company tab and Employee Advocacy Analytics presents a significant opportunity for businesses to leverage Oktopost’s employee advocacy solution.

B2B 62

B2B Tools Strategy Marketing 62

Hootsuite

JANUARY 14, 2025

As we explain in our post on the best image sizes for all social networks , your profile image should be 170 x 170 pixels (but will appear as 128 x 128 on smartphones). The recommendations are based on your past performance and tailored to your unique audience and their activity patterns on social. Try it today.

Tips 105

Tips Facebook HootSuite How To 105

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. Category: Web Analytics Tools.

Company 38

Company Twitter Content Marketing 38

Hootsuite

OCTOBER 18, 2024

Social media analytics tools can also provide a ton of valuable information about who your followers are, where they live, and how they interact with your brand on social media. They used that information to target their social media advertising, resulting in a 40% lower cost per referral.

Template 105

Template Templates Social Media Strategy 105

Buffer Social

MARCH 5, 2025

Conduct a social media audit If you were already posting on your social media handles (however infrequently), evaluate: What kind of posts get the most engagement for your social media accounts? Which types of social media content led to the most profile visits? Where do you enjoy creating content?

Social Media 115

Social Media Strategy Marketing How To 115

Buffer Social

JANUARY 16, 2025

Identify popular social media channels for your audience. BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. Social media listening tools monitor social media conversations in major social networks.

Tools 123

Tools Sentiment Price Social Media Management 123

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Hubspot While you may know HubSpot for its robust (and free) CRM, its marketing Hub also has social media management capabilities.

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

AUGUST 21, 2024

Source Is B2B UGC More Effective on Certain Networks? Not all social networks are created equal when it comes to B2B audiences. Certain types of content are better suited to certain networks than others. It also makes it easier to see the impacts of everyone’s efforts, keeping employees motivated to post more.

UGC 106

UGC B2B How To Authentication 106

Social Media Strategies Summit

MARCH 6, 2024

Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Google Analytics can be an unlikely ally here.

Social Media 234

Social Media How To Survey Analytics 234

Hootsuite

JANUARY 17, 2025

An employee advocacy program helps them extend the organizations messaging to their wider social networks. Hootsuite Amplify helps take the guesswork out of social media advocacy for your staff and volunteers. Your social team creates pre-approved social media content.

Social Media 92

Social Media HootSuite How To Policies 92

Sherrilynne Starkie

JANUARY 20, 2020

Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. But your customers, staff, shareholders or any other important stakeholders are not likely to see it because you have no social media profiles to share it. Shared Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

MARCH 19, 2025

Use tools like Hootsuite Analytics or Instagram Insights to monitor reach and engagement, refining your strategy over time. Calculate it on a post-by-post basis or for an entire campaign for any social network. Good content and timing set the stage. Tracking reveals what works.

Engagement 93

Engagement Instagram HootSuite Patterns 93

Buffer Social

JANUARY 22, 2025

I’d argue this is not as important a consideration as it once was, since you can find all sorts of niches on the sprawling social networks of today. If it’s not the right fit for you, here’s a comprehensive list of social media management tools and who they’re best for. Where is your audience?

Social Media 115

Social Media LinkedIn Instagram Platform 115

Social Media Strategies Summit

MAY 27, 2022

For instance, its Best Time Scheduling tool helps you find the most optimal time to share posts on each social network. It also offers a free-for-life marketing calendar to help you manage multiple social media projects from a central hub. Social Media Tracking & Reporting Tools. Google Analytics. Price: Free.

Team 236

Team Tools Social Media Price 236

Oktopost

SEPTEMBER 19, 2024

Source Why do you need social media data? If social media data are your raw ingredients, then social media analytics are your recipes. With these analytics, you can answer some critical questions about the success of your social media activities, such as: Which networks contribute the most to lead generation?

Data 62

Data Social Media B2B Analytics 62