BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages.

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations.

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Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So I ask you again – is Sentiment Making Brands Stupid?

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics.

Buzzlogix Feature: Sentiment Analysis

Buzzlogix

What is Buzzlogix Sentiment Analysis. Sentiment analysis allows for the calculation of the overall opinion or feelings behind a phrase, person, brand or product. The understanding of consumer sentiment will help provide insights that may direct your overall marketing and brand strategy.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either.

21 best social media analytics tools

Unmetric

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Updated for 2019!

The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? Sentiment analysis is the process of retrieving information about a consumer’s perception of a product, service or brand. If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. What is rule based tagging ?

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event.

Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Google Analytics.

6 Twitter analytics tools to amplify your Twitter strategy

Sprout Social

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Pull up custom analytics reports for any date range to understand how your posts are performing. Native Twitter Analytics.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#.

Tone or Sentiment — The New PR Standards

Proactive Report

If you are still wading through a sea of analytics and wondering if it is really possible to measure social media and digital PR, you should be reading Katie Paine’s Measurement Standard.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Instagram analytics are a key part of any Instagram marketing strategy. Without analytics , your Instagram marketing efforts can be a little hit-and-miss. Analytics are often essential for answering your questions. Instagram Insights) or other Instagram analytics tools.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. Social Media Metrics (Grease Monkey) : A plug-in script that soups up your Google analytics to measure social media campaigns.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics?

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics).

Tools 269

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

Tools 200

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. For the purposes of this discussion, that's analytics. That's analytics.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 99

11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. 11 of the best social media analytics tools. Hootsuite Analytics.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS.

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social analytics provide marketers with insights into what content, products, and advertising are creating the most buzz and interest online. Marketers should consistently track all chatter associated with their brand online: keywords, sentiment, language, etc.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Is It Time To Reconsider Sentiment Scoring?

How to Use Social Data Analytics to Inform Your Marketing Strategy

Pixlee

Pixlee has compiled a list of the best ways to use social media analytics to help shape your brand’s marketing strategy. Using media analytics, marketers can rationalize the ROI and prove the value of social media. Social media contains a wealth of data that is invaluable to marketers.

Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Social media is all about interactions.

ROI 255

The Basics of A/B Testing on Social Media

Likeable

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Uncategorized Best Practices Content Marketing Creative Data & Analytics Facebook StrategyWelcome to the ABCs of A/B testing.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

Facebook is claiming that Page Mentions is outdated because it “is not indicative of either positive or negative sentiment towards your brand.”. After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics.

Tools 275

The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. 3) Agency Analytics.

Tools 258

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio.

ROI 225

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy.

Data 188

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further.

Data 252

GDPR and social media: What marketers need to know

Sprout Social

Many marketers rightfully look at Google Analytics data to glean their ROI from social media. The good news is that Google themselves have taken steps to remain GDPR-compliant, meaning that Analytics can still work its magic for those who’ve accepted your privacy terms.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114