Trending Sources

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

Most often they end up with a tool that monitors for them brand mentions and breaks them into bite sized chunks of data and ranking them by sentiment. So consider the fact that raw sentiment as determined by machine is often only 65% accurate – to me this is dangerously close to 50% or the equivalent of a coin toss. So I ask you again – is Sentiment Making Brands Stupid?

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. I completely believe that having inaccurate sentiment is worse than having nothing.

Facebook Beefs Up Analytics for Apps

SocialTimes Facebook

Facebook launched several new features and an improved design for its Analytics for Apps free mobile analytics solution. The social network introduced Analytics for Apps at its F8 global developers’ conference in March 2015. People Insights and Push Notifications in Facebook Analytics f… Posted by Facebook for Developers on Saturday, April 9, 2016.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multipurpose social media analytics tools. Buffer.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. They have “automated sentiment” based on relevancy. ANALYTIC AGGREGATORS.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Keeping track of the online community’s reaction to the big finale was essential for FIFA to gauge sentiment and reactions to the event. Sentiment for #FIFAWWC from Jun 26–July 2, two days before the finale. Image via BigStockPhoto.com.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Customer Intelligence Analytics. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative. Contextual analytics - why customers purchased this product, what they do like and don't like about their experience, and to what degree. Provides two-dimensional measurements per keyword provided – velocity and sentiment, i.e., how fast and furious the communications are generated, and whether they are negative or positive. Blog Guest post Social Media Analytics marketing strategies social media platforms

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. 9) Mention.

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Social Analytics: A Valuable Tool Evolving to Meet Expectations

The Realtime Report

Social Analytics: A Valuable Tool Evolving To Meet Expectations. G2 Crowd , a business software reviewing company, recently released a report focusing on social analytic software. The report contains nearly 900 reviews of over 25 different social analytics products. The scalability potential of social analytic software was rated the highest of any feature, at 87 percent.

What's In That Sentiment Score?

Net-Savvy Executive

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. If the system provides automated sentiment scoring, how does it work? Why is that? What's the scale?

Mad Men, Pancake Syrup, and Analytics

Spin Sucks

Given my background in analytics, I sometimes wonder how social listening and analytics might have been used by these ad men (mostly men back in those days) to better their campaigns and save potentially damaging ones from the fire of public assault. Today’s guest post is written by Justin Graves. . Yes, they have something in common! Understand your audience.

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. It’s primarily looking after social media analytics and intelligence, covering products such as Windows, Office, and Surface.”

Content Tagging For Better Social Media Analytics

Talkwalker SM

Refine Sentiment Analysis With Rule Based Tagging. Social sentiment analysis is a bit of a controversial topic when it comes to social data intelligence. Because of how difficult it is to analyze language and context, no sentiment analysis tool is 100% accurate but it helps brands and companies to achieve an overall sentiment vision of a particular brand or topic.

Four Metrics for Measuring Social ROI

Mindjumpers

Using Google Analytics to track down the number of users who, referred by social media channels, visited the brand’s official website, will outline which channels are beneficial as traffic boosters that have the potential of leading to increased sales. Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Social media is all about interactions. Crowdsourcing.

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How Our Big Data Platform and Social Analytics API Work

Simply Measured

The goal at Simply Measured was to always go beyond metric calculations and measurement into (advanced) analytics, insights, and attribution. Basic Analytics and Insights: Search clusters enable search patterns with filters in an interactive manner. We’re baking in complicated metrics like sentiment change by observing patterns. Here’s how it works. Data Ingestion.

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How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” What is their sentiment? Beyond just getting a Like on a photo, video analytics can tell you average play time and retention, in addition to how many times your video was viewed. Examples of great social loyalty programs. Surprise and Delight FTW.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

How to be more analytical. “Even web analytics tools are getting into the content analysis business and now include sentiment and other media metrics that really started in communication measurement programs.&#. Measurement MeasurePR Public Relations #measurepr analytics Marketing seth duncanFocusing on the numbers. Being more results-driven. And so on.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.

Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations

Waxing UnLyrical

I’d hear about his work in the analytics field , about eMetrics and always think, wouldn’t it be neat if I actually got to meet him sometime? What are some of the most basic mistakes PR pros make when it comes to using web analytics? b) Thinking a lot of noise is good without studying the sentiment of the conversations. Image: Nwardez via Flickr, CC 2.0. humans.

Applying Intelligence and Analytics to Online Statements

Net-Savvy Executive

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. For the purposes of this discussion, that's analytics. That's analytics.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. Q: So social sentiment analysis is a big debate and quite the rage now, with new companies and new approaches cropping up frequently. Is Sentiment Making Brands Stupid?

22 PR Tools From the #PRstack Community

Spin Sucks

Google Analytics Spreadsheet Add-on. Google Analytics data is among the most valuable for tracking PR outcomes. Social media scheduling and analytics platform, Buffer, launched Pablo 2.0, Sentistrength is a text sentiment checker and opinion miner. Tool Google Analytics. By Stephen Waddington. A lively community has developed and grown on Facebook and Twitter.

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BP Facebook Sentiment

Firebelly

Main | Jakes Take: Comcast Cares & You Can Too » May 27, 2010 BP Facebook Sentiment I spent some time evaluating sentiment towards BP on Facebook based on the number of 'pro' and 'con' pages. Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! These numbers are constantly changing. Your comment has not yet been posted.

Social Data Made Simple: Getting Started with a Strategy

Buzz Marketing for Technology

Sentiment is better on a group than on a single post – Sean talked about how JetBlue tracks sentiment on a group of travelers (ex. Big Data Data Analytics Innovation Social Business Intelligence Social Data Social Data StrategyLast week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. Let that be your guide post for any decisions on data.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. Real-time monitoring and analytics for Twitter. 11) Twitter Analytics. Showcase reviews: Blogging Wizard, RazorSocial (Analytics). RazorSocial (Analytics).

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus No more. UberVU. Vocus.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

The Realtime Report

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. And of course there are analytics. In effect, Amplfy combines monitoring, management and analytics into one end-to-end platform.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

But math and analytics? If we are really sophisticated, we will use sentiment scoring , influence measurement tools , or text analytics which allow us to mine more information. Don’t be intimidated by data and analytics. Analytics Social Media analytics Big data MeasurementToday’s guest post is written by Kami Huyse. . Become an analyst.

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

This webinar was sponsored by Synthesio and featured Brian Melinat (@ brianmelinat ) Director of Marketing Analytics within Dell, Kristine Vick (@ kristinevick ) Principal in the Digital and Content team at SAS, and Ben Lapidus (@ benlapidus ) Senior Sales Engineer at Synthesio. Plot your social media sentiment against your NPS scores. Provide delightful customer support.

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Eight Tools for Social Media Listening

Spin Sucks

Use this tool to measure people’s sentiments in order to set your benchmark goals.Pay attention to how people are talking about the company, your leadership, key employees, your products or services, your customers, and even your competition. Web Analytics. Do you look at your web analytics at least weekly? They are listen, assess, engage, measure, and refine/improve.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Brand Sentiment. What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. everyone with Android phones) falls under a privacy policy that restricts keyword information from appearing in Google Analytics. Brand Sentiment. Overall Traffic.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

The algorithm also accounted for people with positive sentiment scores and those who avoided “foul” language. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Each light color represented the sentiment coming from a different social channel. Guest post by Jim Delaney.

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How to Use Social Listening to Find Qualified Sales Leads

Sprout Social

Instead of being on the lookout solely for keywords or brand mentions, you’re gathering information based on the overall sentiment and tone of conversations going on about your brand or industry on social. The overall sentiment about your brand on social. Social media is great for branding and customer service , but don’t overlook its value for lead generation as well.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. A common misconception is that you need a data scientist, analyst or analytics professional. With the data, you can then build social media analytics to make sense of the raw information. Popular social networks understand the importance of analytics. Twitter Analytics. Analytics

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Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

These new metrics show the volume of Reactions , comments and shares throughout a Live video, helping publishers analyze viewer sentiment and identify the most compelling moments. It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The point that sentiment tracking is important (thought challenging to do accurately) in providing context around social mentions is well taken, but still: if you’ve got an active social media marketing program going and aren’t getting social mentions, that’s a critical signal that something is wrong. But like any good thing, data simplification can be overdone.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. To help luxury brands cut through this noise – Dior was mentioned over 1.1

The Emotion found in Social Data

Buzz Marketing for Technology

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. It’s entirely possible you love this commercial. I don’t. Dusty (@DustyHunt) January 3, 2012.

Advertising. Full Steam Ahead.

Twist Image

There may be a business sentiment that tough times are around the corner, so spending now and grabbing market share is the right strategy to ensure a tougher future. The analytics, optimization and general marketing tech landscape is almost impossible to track. analytics. "Advertising is dying. Advertising is dead. Advertising doesn't work.". A common theme. A common rant. It's fine to think that advertising doesn't work. It is true that not every piece of advertising is a piece of art (in fact, the opposite). Still, the data does not lie. That is fact-based. That is data.