What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes.

21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming.

The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired.

5 best Pinterest analytics tools

Unmetric

Social networks solely built for visual-sharing attract brands like a moth to a flame. Pinterest analytics is a great source of valuable intel on your business’s performance. Pricing: Starting from $1000 per month to monitor 30 brand profiles across six social.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Whew, it’s been a busy few weeks.

7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Here’s a tool to make your social media reporting quick and easy.

7 best YouTube analytics tools

Unmetric

For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level. ChannelMeter is a great tool that provides some comprehensive insights from YouTube analytics.

Hey Digital Marketer! Got Data and Analytics? Here are 10 Business Reasons You Should

Pam Moore

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. This podcast is part of a series titled “You are the Media!”

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Here are top social media news stories for this week. Snapchat finally gives creators analytics. Google Analytics Introduces New 'Audiences' Report. REPORT. Sherrilynne Starkie. Owner. items .

7 best Facebook analytics tools

Unmetric

By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Detect promoted posts of your competitors to uncover their paid social strategy. Social Status.

10 Steps to Master Your Social Media Analytics

Convince & Convert

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

6 best Twitter analytics tools

Unmetric

Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Real-Time Analytics. Social Crawlytics.

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. To avoid such mishaps what you need is a social media listening tool. Is there a difference between social media monitoring and social media listening?

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How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events.

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Social Media Today

The right analytics tools can boost your social media marketing performance - check out these apps

Google Analytics: Your Free Goldmine to More Leads, Sales and Human Connections

Pam Moore

What if I told you that right now at this very moment you are already you're sitting on a gold mine of free data and analytics to help you generate more brand awareness, leads and sales by connecting with your ideal customers in a human way? How to Subscribe to Social Zoom Factor Podcast .

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. We’ve also sourced some expert recommendations from top social media influencers.

6 best social media monitoring tools 

Unmetric

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do?

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5 Ways that Social Media Marketing Software Can Fail You

Pam Moore

5 Ways that Social Media Marketing Software Can Fail You. There’s no denying that social media marketing software can be an enormous asset to businesses of all sizes, creating, publishing, and even reviewing the performance of their content easier and quicker.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools.

Analytics: what matters to content marketers?

Sherrilynne Starkie

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Is your New Year’s resolution social media-related?

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

B2B 313

The Tower Framework for Social Media Analytics

Razor Social

The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business. Social Media

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. “We see our competitors employing social media,” they say, “so we use it too.” Actionable Analytics. Zuum Social.

Top 10 Social Media Analytics Features

Quintly

When comparing different Social Media Analytics tools, it’s easy to get lost in the jungle of possibilities. For newcomers, it is especially hard to know what features to expect of a social media analytics tool. Social Media Marketing

Useful Tips and Tools for Measuring and Learning from Your Social Media Analytics

Social Media Today

In order to improve your digital marketing performance, you need to refer to your analytics. Here are some tips

10 Ways to Translate Native Analytics Into Better Content

Social Media Today

Utilizing the analytics tools available to you is key to maximizing your social media marketing efforts

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Related posts: Analytics: what matters to content marketers? Analytics: what are your really learning?

15 most engaging Back-to-School social media posts

Unmetric

We looked at the back-to-school social media trends over the years using, Unmetric Discover , the world’s largest branded content catalog, to see what brands have done in the past for their back-to-school social media campaigns.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Holy Social Last year, Nike created a PHOTOiD site that allowed users to customize shoes based on the colors of their favorite Instagram photo.