What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

How Customer Data Analytics Helps Convert Customers on Social Media

Quintly

Social networks are the fastest and most effective method of disseminating information, promoting products, services, and increasing customer flow. Social Media Analytics

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short. Here are how the most popular platforms rank in terms of social media analytics: 1.

45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Google Analytics.

Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so.

10 Questions You Should Ask Your Social Media Manager

Ignite Social Media

It can be difficult to evaluate the success of your social media marketing initiatives when social media is just one of the many marketing tactics you oversee. 10 Questions to Ask Your Social Media Manager. What social channels should we be on?

Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape.

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Same Same, But Different? Settling the Record Straight on Social Media Listening, Social Media Analytics, and Social Media Management

Digimind

Social Media Listening, Social Media Analytics, and Social Media Management – that’s a whole lotta terminologies thrown about these days.

Twitter Launches Updated Professional Account Analytics Tab

Social Media Today

The updated display makes it easier to view all of your Pro account options in one section

April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.

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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. TikTok Analytics Defined.

The Current State of Native Social Media Data Capabilities

Ignite Social Media

Native social media analytics capabilities have changed a lot over the past year or so. Facebook, arguably, has one of the most-robust native analytics platforms available providing an overwhelmingly high number of data points. Pinterest Analytics Dashboard.

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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Social Studio 14.

5 Ways to Future Proof Your Social Media Marketing Strategy

Ignite Social Media

Social media marketing is always changing, but one thing is for sure — it’s here to stay. Adopting a future-proof social media strategy will help you stay ahead of the curve. Social media changes so rapidly that it can be difficult to keep up.

Social Media Management Pricing; Considerations for Setting Your Budget

Ignite Social Media

Understanding social media management pricing and costs isn’t easy. So then, what should your brand set aside for social media management? Step One: Determine Your Primary Goals for Social Media. Social media is more than just posting to a Facebook page.

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How to Pick the Best Social Media Analytics Tool for Agencies

Quintly

If you work at a marketing agency and you want to deliver amazing results to your clients, you can’t do without a social media analytics tool. analytics tool Social Media Analysis

What is Social Media Analytics? Everything You Need to Know

Hootsuite

It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. What is social media analytics?

Social Media Data Analytics: How to Optimize Your Content Marketing

Quintly

Social media are one of the most popular places where people like to spend their time on the web. As a result, social media are rich with diverse data you can use for different purposes. The data can reveal, if your social media strategy is working and where some adjustments need to be made. This article will discuss how to optimize content marketing based on social media data analytics.

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21 best social media analytics tools

Unmetric

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Hootsuite is an extensive platform for all your social media needs.

Top 25 [Free + Paid] Social Media Analytics Tools in 2022

Keyhole.co

You guessed it: 2021 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. But social media is a data beast! Do you have global social media teams?

12 of the Best Social Media Analytics Tools (and How They Can Help Your Business)

Social Media Today

The right analytics tools can boost your social media marketing performance - check out these apps

10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started The trick is to find a shortcut to the metrics important to your brand.

Top Five: Google Analytics introduces new ‘Audiences’ report

Sherrilynne Starkie

Top Five: Google Analytics introduces new 'Audiences' report. Here are top social media news stories for this week. Snapchat finally gives creators analytics. Now tens of thousands creators who make official Stories or have large followings will start seeing a slew of view count and demographic analytics on their Snapchat profile. Google Analytics Introduces New 'Audiences' Report. REPORT. Sherrilynne Starkie. Owner. items . followers . votes . views.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. From the very beginning of using Social Media Analytics strategically, the focus has been on analyzing things like buzz tracking, performance measurement as well as discussing ROI.

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Social Media Analysitcs (Photo credit: cambodia4kidsorg). Getting a solid return on investment in social media is tough to measure.

Why You Must Understand the Basics of Financial Analytics to Calculate Social Media ROI

Quintly

At the surface level, it may seem as though measuring social media ROI is a rather simple task. Social Media ROI Financial Analysis

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Facebook Knows What You’re Watching, New Pinterest Analytics, Yelp Adds Video Reviews & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , Google Plus , LinkedIn , Pinterest , Social Media Marketing Tags: Facebook , How You Rank , linkedin , Pinterest , Pinterest analytics , yelp , yelp video reviews Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place. Blog Facebook Google Plus LinkedIn Pinterest Social Media Marketing How You Rank linkedin Pinterest analytics yelp yelp video reviews

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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

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The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral. Real-Time Analytics. Social Crawlytics. Sprout Social.

YouTube Rolls Out Updated Analytics UI in YouTube Studio App

Social Media Today

The updated format will make it easier to jump on key trends and shifts

The Tower Framework for Social Media Analytics

Razor Social

The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business. Social Media

Audiense remains the leader in Audience Intelligence, Influencer Marketing and Social Media Analytics

Audiense

We also remain the leaders in Influencer Marketing and Social Media Analytics. G2 has just released the Summer 2021 Reports and thanks to your great reviews and continued support Audiense has kept its lead in Audience Intelligence , a category that we proudly helped create.

SMT Expert Series: Nick Cicero Discusses the Latest Analytics Trends and Opportunities

Social Media Today

Nick Cicero is one of the most experienced and knowledgeable minds in social media analytics

Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z. Company News Tips & Knowledge social media storytelling Content Intelligence Tools Brand Strategy

Top 7 Social Media Competitor Analytics Tools For Marketers And Agencies

Keyhole.co

Social media with almost 4.6 That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. This allows you to benchmark against competitors’ social media metrics.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. SocialToo : Creates social surveys and manage Twitter Follower.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion. It’s taken four years for a native analytics offering from the tool, but it’s here! Is Instagram’s analytics offering living up to your expectations or leaving you disappointed?

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using social media analytics hashtag tracking is easy, whether it be an event-related hashtag like #FIFAWWC or a more conventional brand hashtag like #Twitter.

2019 Social Media Resolutions

Ignite Social Media

Going over this distinct group of improvements that people seem to choose at the beginning of the year got me thinking – what if social media channels attempted to improve in the same way we do? Below you can see resolutions I’ve assigned to a handful of the major social media channels and why they seem to fit with the theme of “improving themselves” for 2019. Is your New Year’s resolution social media-related?