9 of the Best Free Social Media Analytics Tools

Pamorama

Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. Real-Time Analytics. Social Crawlytics.

Trending Sources

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

The Realtime Report

Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” Social Media ROI And Realtime Big Data Analytics.

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4 Steps to Segment Social Media Traffic in Google Analytics

Idaconcpts

The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals.

10 Steps to Master Your Social Media Analytics

Convince & Convert

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Image via BigStockPhoto.com. Hashtags are a great tool to track conversations about brands, companies, or events.

Social Media Monitoring vs. Customer Intelligence Analytics

Unspoken

Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Social Media Monitoring. Customer Intelligence Analytics. The content originates from Social Media networks and other public (Internet) sources. Transactional analytics, i.e., how much buzz there is about keyword=XYZ and whether it’s positive or negative.

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing

Pamorama

Pinterest Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. With more than 48 million users, Pinterest is one of the most popular social networks on the Web. Begin using Pinterest Analytics.

5 Free Social Media Analytics Tools – With Recommendations from Experts

Talkwalker SM

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. We’ve also sourced some expert recommendations from top social media influencers.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Social Media is Complicated [Infographic]

Puzzle Marketer

As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.”

20 Social Media Marketing Blogs You Should Read in 2013

Pamorama

Looking for the best social media marketing blogs? Social media is now mandatory for businesses. You’ve come to the right place!

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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The 5 Top Google Analytics Reports for Social Media Marketers

Convince & Convert

Ever feel the pressure to prove social media’s value beyond subscriptions counts (Likes and Followers)? Is so, you have probably relied on Google Analytics. Recent updates to the platform have made life a little easier on social media marketers.

Complete Guide to Hashtag Analytics

Sprout Social

Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media marketing. One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. By using hashtag analytics, you’ll be able to run organized campaigns, get details on your target audience and optimize your social media posts for more exposure.

Social Media Analytics – How to Engage With The Data Of Social Media

Mindjumpers

Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world.

Data 101

65 Terrific Social Media Infographics

Pamorama

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me&# in Social Media? How Marketers Are Using Social Media. Who is the Modern Media Consumer?

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

4 Tools to Help Build a Social Media Analytics Report

Convince & Convert

In some circles, social media marketers still get a bum wrap for not being able to prove how their work impacts the bottom line. “We see our competitors employing social media,” they say, “so we use it too.” Actionable Analytics. Zuum Social.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists. SENTIMENT BASED ANALYTICS.

How to Use Facebook Insights and Analytics to Boost Your Social Media Marketing Strategy

Buffer Social

Facebook Insights is one of the most powerful Facebook analytics tools available. This complete guide will cover everything you need to know about the key sections of Facebook Insights and share tips to help you become proficient with Facebook analytics.

Native Instagram Analytics Are Here…Sort Of

Ignite Social Media

If you are like the members of the analytics team here at Ignite Social Media, you’ve been anticipating the release of an official Instagram analytics platform ever since Facebook purchased the platform for a nice, round $1 billion.

The Tower Framework for Social Media Analytics

Razor Social

The post The Tower Framework for Social Media Analytics appeared first on Find and get the most out of the best marketing tools to promote your business. Social Media

The 10 Point Check List for Effective Social Media Analytics (with Infographic)

Talkwalker SM

As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

Basically, their goal is to make everyone smarter with analytics and data. Adam also writes a monthly column on analytics for ClickZ. Holy Social Last year, Nike created a PHOTOiD site that allowed users to customize shoes based on the colors of their favorite Instagram photo.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

Twitter Analytics For All Users Now Available

Firebelly

Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users.

How to Make Marketing Analytics Easier

Convince & Convert

If you’d like to be more actionable with your analytics, start with the “so what?” » Digital Marketing conversion report formstack google analytics how to analyze marketing data increase conversion with data marketing analytics track social media marketing

7 Social Media Analytics and Reporting Tips for Becoming a Data-Savvy Marketer

Buffer Social

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. Imagine having a framework to pull out the signals from the noise — a framework that points you to the key information about your social media performance. The key is social media analytics and reporting ! . Evaluate your social media performance.

How to Create Achievable Social Media Goals

Sprout Social

Social media goals operate in the same way. Social media marketing spending in the US is expected to more than double from $7.52 A key to justifying your social media work is setting up measurable goals that can showcase improvements in your digital presence.

Email Still Trumps Social Media for Online Marketing

Pamorama

But a recent report from Custora , maker of a predictive analytics platform, reveals that online retailers are winning new customers via traditional email marketing at quadruple the rate they did four years ago.

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Social Media News & Updates: September

yMarketingMatters

There are so many changes and updates in the social media world, its hard to keep track of them all if you are busy with the day to day running of your business! I hope this helps you keep up to date and makes you more productive in your social media marketing for your business!

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20 Top Twitter Monitoring and Analytics Tools

Pamorama

By establishing a presence on the social Web, you can gain virtually unlimited exposure to your target audience without incurring the higher costs associated with traditional marketing campaigns. Here’s why Twitter is one of the best social media platforms for listening: Real-time results.

Your Complete Social Media Checklist

Peg Fitzpatrick

Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Daily Social Media Checklist.

How to Use the New Twitter Analytics Dashboard

Convince & Convert

What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. Well, that’s pretty much what happened over a month ago.

Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics.

The Best Free Tools for Twitter Analytics

Adam Sherk

During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter. Social Media