2022

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6 Tips For Managing Your TikTok Account and Followers More Effectively

SocMed Sean

Do you love TikTok but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 6 Tips For Managing Your TikTok Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Tips 296
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Instagram Chief Outlines Key Areas of Focus for the App in 2023

Social Media Today

What's coming next for IG? Here are the platform's three key areas of focus.

Instagram 218
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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.

Skills 239
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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

Fair Use 215
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.

Examples 246
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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.

More Trending

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.

CPM 172
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

B2B 217
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships.

LinkedIn 261
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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 213
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'

Audiense

Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.

Analysis 201
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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.

Training 192
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Data 174
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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

One month of 2022 has come and gone, so let’s check in. Cliché or not, there is something valuable in utilizing the change of a calendar year to take a step back, evaluate, and set goals for the upcoming year. In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022?

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32 Predictions for Social Media Marketing in 2023

Social Media Today

What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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5 Hacks to Help You Avoid Procrastination

The Realtime Report

5 Hacks to Help You Avoid Procrastination. Why do today what you could do tomorrow? Well, there are a lot of reasons, actually: higher stress, less productivity, and less efficient results. When you come home after a long day of work, whether that’s from an accounting firm or a medical center—like Northwest Surgery Center —the last thing you want to do is more work.

Project 185
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

Metrics 214
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What Do The Different Symbols and Icons Mean in TikTok?

SocMed Sean

TikTok is hot. Since its 2017 launch, it has become one of the most popular social media apps mainly due to its ease of use. TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives everyone from amateurs to professional users wide creativity.

Feedly 260
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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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What Makes For A Memorable Virtual Event?

The Social Media Hat

21 Experts Share Their Most Memorable Virtual Events. The post What Makes For A Memorable Virtual Event? appeared first on The Social Media Hat.

Eventful 210
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2022 in review: Cheers to 10 amazing years!

Audiense

What an incredible year 2022 has been! ? WOW, so much has happened and I could not be more grateful to all of the people who have helped shape Audiense - our customers, our partners, and our team - over the last decade. A huge THANK YOU for your continued trust and support, we couldn’t do it without you.

Review 38
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Janet Fouts - Untitled Article

Janet Fouts

When everything is rolling along smoothly in our lives, sometimes we just can’t believe it, and start to cast doubt it will last. We may think “ Wow, things are going really good right now! ” followed shortly by “ this can’t last, something’s going to go wrong. ” The next thing we know, we are obsessed with stopping that bad thing from happening and our fixation on the negative kills the happiness we were feeling.

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Creating Emotionally Driven Content in a Regulated Industry

Oktopost

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When it comes to a social media crisis, we know it’s not if, but when. Joining Behind the Post to discuss crisis management and social media for the public sector is Heather Daniels , Senior Social Media Specialist of Tyler Technologies.

Industry 174
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

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A Look Into the Future of Social Media Marketing

Ignite Social Media

It’s hard to believe that we’ve provided social media marketing services for 15 years now. As the original social media agency in the United States, we have seen social media platforms grow from small startups into some of the most influential companies today. As social media continues to evolve, so does marketing on these platforms. In this blog post, we’ll look at some of the current trends in social media marketing and make some predictions about what the future might hold.

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Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions

Social Media Today

Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.

API 217
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SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts. In her role, she advises leadership on strategy and reputation and also works with a team to create and amplify engaging content for the school’s various audiences. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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5 Tips Missing From Your Average Restaurant Marketing Guide

The Realtime Report

5 Tips Missing From Your Average Restaurant Marketing Guide. As a restaurateur, you know that a restaurant marketing guide is essential to the success of your business. But with so many moving parts, it can be challenging to know where to start—or what you may be missing. Here are five tips your average restaurant marketing guide probably isn’t telling you.

Tips 182
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2025 Payroll Calendar Templates (Biweekly, Semi-Monthly, and Monthly)

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!