2022

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6 Tips For Managing Your TikTok Account and Followers More Effectively

SocMed Sean

Do you love TikTok but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 6 Tips For Managing Your TikTok Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Tips 296
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Instagram Chief Outlines Key Areas of Focus for the App in 2023

Social Media Today

What's coming next for IG? Here are the platform's three key areas of focus.

Instagram 218
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Social Gaming Platform Teaches Kids Essential Social and Emotional Skills

The Realtime Report

Social Gaming Platform Teaches Kids Essential Social and Emotional Skills. The new social gaming platform TomoClub.Org seeks to change how children learn about Social and Emotional Skills (SEL) through online-moderated, multiplayer games, which allow for children to connect with one another in a more fun and engaging way than just video-based learning experiences.

Skills 239
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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

Fair Use 215
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8 Pillars of Leadership Development

Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.

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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.

Examples 246
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5 TikTok Stats That Will Blow Your Mind

Ignite Social Media

You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.

More Trending

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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. 5% Of Their Target Audience. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. Are marketers effective in identifying and choosing target audiences when creating their Facebook and Instagram ads? Sotrender, a social media analytics company, has conducted research which clearly shows that most ads created in Meta products do not hit their target audiences.

CPM 172
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Guest post by Chris Tweten. Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. This psychological phenomenon has further expanded thanks to the growth of social media. Image credit: Karsten Winegeart on Unsplash. People praising a product or brand through ratings and reviews increases its credibility and authority.

comScore 339
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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

B2B 217
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Looking to take a break from LinkedIn? Here are some great ways to do it

SocMed Sean

Are you on LinkedIn but are starting to feel like you need to take a break from it – or get away from it altogether? LinkedIn is a popolar social media site that's distinct from the many others online. It’s a great site for promoting yourself, keeping up to date with your favorite companies, and creating and maintaining valuable professional relationships.

LinkedIn 261
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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 214
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Inside The Audience of Taylor Swift: A Deep Dive Into the Success of the Album 'Red (Taylor’s Version)'

Audiense

Taylor’s re-release of her classic 2012 album Red has been a massive global success by all means, and we felt it was deserving of its own Audiense analysis.

Analysis 201
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Out of Love- A Daughter’s Story

Janet Fouts

As many of you know being a caregiver for a family member is an unforgettable, and often life-changing experience. Today my guest is Lynn Abate-Johnson. In her new book, “ Out Of Love, A Daughter’s Journey With Her Mom To The End ” she shares her story of 6 years as she cared for her mom with ovarian cancer, and how that experience transformed her in so many ways.

Training 192
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Guest post by Ron Stefanski. According to recent statistics, 57% of companies in the U.S. say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Image credit: Olya Kobruseva on Pexels. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by t

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet , including almost 2.5 hours on social media. Image source. In this new reality, brands must humanize and connect with their audiences more meaningfully.

Campaign 306
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Eight Advanced LinkedIn Strategies for B2B Marketing

Webbiquity SMM

Guest post by Eduard Klein. There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

B2B 292
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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Guest post by Eva Chan. Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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8 Ways to Maximize Your Content Marketing’s Engagement Potential

Social Media Strategies Summit

Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. Nor is it a surprise that 26% of marketers planned on increasing their content marketing budgets in 2022.

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22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Whether you fill up your social media calendar months in advance or post content on the fly, you will need to have a steady source of content to post on social media. Consistent content is a challenge for many social media marketers. Alongside an increase in the number of businesses on social media, we see a massive increase in the quality of content by brands.

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What Do The Different Symbols and Icons Mean in TikTok?

SocMed Sean

TikTok is hot. Since its 2017 launch, it has become one of the most popular social media apps mainly due to its ease of use. TikTok lets users quickly create, share, and watch 15-second videos shot on mobile devices. Best known for quirky little vids set to music and sound effects, its format gives everyone from amateurs to professional users wide creativity.

Feedly 260
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Quora Marketing Guide 101: How to Promote Your Brand on Quora the Right Way

Webbiquity SMM

Guest post by Nikola Roza. The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Image credit: Camylla Battani on Unsplash. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 250
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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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15 of the Best Free Content Calendar Templates

Social Media Strategies Summit

Social media marketing is tough. There are plenty of roadblocks that could stop you from delivering the results you want to see. The seemingly simple processes of planning and posting content are the biggest challenges. Indeed, one in eight social media marketers at small businesses say they struggle to post content consistently, while one in nine find it hard to create the content they need.

Templates 246
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

Building a brand community isn’t about improving vanity metrics like engagement and follower count. Or at least, it’s not just about that because it delivers real, measurable results. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. That’s a big deal, with research from KPMG revealing: 86% of loyal customers will recommend a company to friends and family. 66% will write a positive online review after a positive experience. 46% will remain

Examples 246
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SMSsummit Speaker Interview with Chelsey Holts of UNC Chapel Hill

Social Media Strategies Summit

Chelsey Holts currently serves as the Director of Social Media for UNC Chapel Hill’s flagship accounts. In her role, she advises leadership on strategy and reputation and also works with a team to create and amplify engaging content for the school’s various audiences. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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7 Tips for Managing Your Snapchat Account and Followers More Effectively

SocMed Sean

Do you love Snapchat but have questions about how to more effectively manage your account and your followers? Here are a few tips that we think might be helpful. The post 7 Tips for Managing Your Snapchat Account and Followers More Effectively appeared first on SocMedSean - Social Media Sean.

Tips 246
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Top 7 Considerations for Choosing High-Performing Blog Topics

Social Media Strategies Summit

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. You probably know that focusing on quality and consistency is crucial to content marketing success.

Loyalty 246
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How to Find The Best Influencer For Your Brand

Social Media Strategies Summit

Remember when influencer marketing was a hot new trend? Those days are long gone. Today, it’s become integral to many brands’ marketing strategies — and it’s only getting more popular. Google Trends data shows that search interest around influencer marketing has increased fourfold in the past five years: Image source. It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds o

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4 More Common TikTok Issues and Tips on How to Resolve Them

SocMed Sean

TikTok is a great app for posting video clips, but some of the technical aspects of the app can create a lot of questions. Here are our tips to help you overcome some of the more common TikTok technology issues. The post 4 More Common TikTok Issues and Tips on How to Resolve Them appeared first on SocMedSean - Social Media Sean.

Issues 246
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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed.

Education 246
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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.