Instagram Chief Outlines Key Areas of Focus for the App in 2023
Social Media Today
DECEMBER 28, 2022
What's coming next for IG? Here are the platform's three key areas of focus.
2022
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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App
Social Media Today
DECEMBER 5, 2022
The labels are designed to help prioritize and manage your IG DMs.
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Why Is Brand Fit So Important For Influencer Marketing?
The Social Media Hat
DECEMBER 22, 2022
Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.
Leveraging Social Data for Better Engagement
Oktopost
SEPTEMBER 22, 2022
Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
How to Use Facebook Lookalike Audiences [2023 Guide]
Hootsuite
DECEMBER 15, 2022
Facebook Lookalike Audiences is a sophisticated matchmaker between your brand and new fans — and a powerful advertising tool. You tell Facebook the characteristics of your favorite customers, and Facebook recommends a new target audience filled with prospects that meet your criteria. Ready to find the audience of your dreams? Read on to learn how to create a Lookalike Audience for your Facebook ads , plus tips that will help you find the best match.
14 types of social media every marketer should know
Sprout Social
JULY 21, 2022
If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.
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TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens
Forbes Social Media
OCTOBER 20, 2022
The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.
A Beginner’s Guide to Mastodon
Buffer Social
NOVEMBER 16, 2022
Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.
Steal This Virtual Event Plan For A Flawless Event
The Social Media Hat
MAY 11, 2022
Don't leave your virtual event plan for the last minute. Start now! The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.
What Is Executive Branding, and Why Is It Critical?
The Social Media Hat
DECEMBER 26, 2022
Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
How To Use Social Media For Virtual Event Marketing
The Social Media Hat
AUGUST 8, 2022
Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.
Google Expands Requirements for Ads Relating to Financial Products and Services
Social Media Today
JUNE 9, 2022
The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.
Instagram Launches Initial Test of New 'Creator Marketplace' Influencer Discovery Platform
Social Media Today
JULY 12, 2022
Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns.
Twitter Launches Live Test of New Profile Shops to Display Products In-App
Social Media Today
MARCH 9, 2022
Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Elon Musk’s Early Twitter Missteps Could Spark a Larger Trend Away from the App
Social Media Today
NOVEMBER 6, 2022
Elon Musk's new Twitter verification plan won't work - though it could spark a migration of users to other platforms.
Will the Metaverse Actually Become a Real Thing?
Social Media Today
OCTOBER 12, 2022
Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.
Twitter Leans into Emerging Video Trends with New Video Showcase Elements
Social Media Today
SEPTEMBER 30, 2022
Twitter's not going 'full TikTok' like Meta, but it is trying to lean into the latest video consumption trends.
The State of Social Listening in 2022 – Improving Your Listening Process
Social Media Today
MAY 20, 2022
In the last segment of our Social Media Listening survey report, we look at how marketers can improve their monitoring process.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Meta Releases ‘Galactica’ AI System Which Can Produce Academic Papers Based on Simple Prompts
Social Media Today
NOVEMBER 16, 2022
The system is able to produce whole academic papers - which totally won't be used by students to cheat the system.
LinkedIn Provides Insight into How its Feed Algorithm Works in New Video Series
Social Media Today
MAY 25, 2022
The new video series will provide insight into how LinkedIn goes about refining its algorithms to improve user engagement.
Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs
Social Media Today
OCTOBER 14, 2022
Meta's recent VR showcase included a depiction of VR avatars with legs - which wasn't entirely representative.
Snapchat’s ‘Director Mode’ Rolls Out to All Users, Providing New Creative Options in the App
Social Media Today
OCTOBER 27, 2022
'Director Mode' includes a range of additional editing tools to help you create more standout video clips.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
TikTok Publishes New Guide on How Advertisers Can Navigate New Data Privacy Restrictions on iOS
Social Media Today
AUGUST 2, 2022
The guide looks at how advertisers can navigate the new data tracking framework, as a result of Apple's ATT update.
TikTok's Dominance is Now Expanding into News and Search, According to New Reports
Social Media Today
JULY 21, 2022
New reports show that an increasing number of users are referring to TikTok for the latest news, and for search queries.
YouTube’s Providing More Creators with Access to Shoppable Links
Social Media Today
OCTOBER 19, 2022
Live-stream shopping hasn't caught on yet - but if it does, it could become a big consideration very quickly.
32 Predictions for Social Media Marketing in 2023
Social Media Today
OCTOBER 30, 2022
What's coming next in the world of social media marketing? Here are our predictions for the next 12 months.
Social Media is Becoming Less ‘Social’ and More ‘Media’
Social Media Today
NOVEMBER 23, 2022
As making connections takes a back seat to being entertained, the fundamentals of social media marketing are evolving.
Meta Releases New Facebook Graph and Marketing API Updates, Including New Data Access Provisions
Social Media Today
MAY 26, 2022
Meta's rolling out some new updates for its API, which relates to how third-party platforms access Facebook data.
New Report on Teen Social Media Use Underlines the Rise of TikTok, and the Fall of Facebook
Social Media Today
AUGUST 10, 2022
The data underlines TikTok's youth dominance, while also highlighting the growing gap between it and Facebook.
Musk Says Twitter Deal 'On Hold' Pending More Data on the Actual Number of Fake Accounts in the App
Social Media Today
MAY 13, 2022
Musk has questioned Twitter's fake account metrics, which may cause more complications in his Twitter takeover bid.
Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts
Social Media Today
OCTOBER 12, 2022
The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.
Elon Musk Officially Seeks to Terminate Twitter Takeover Deal
Social Media Today
JULY 8, 2022
Musk says that Twitter's failure to provide accurate info on fake accounts is a breach of the deal's terms.
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