2022

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Instagram Chief Outlines Key Areas of Focus for the App in 2023

Social Media Today

What's coming next for IG? Here are the platform's three key areas of focus.

Instagram 218
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Social Media Copyright and Fair Use Rules to Know

Ignite Social Media

Photo by Giammarco on Unsplash. It’s so easy to grab music, sounds or images on social media and reuse them. TikTok even encourages it. So is it ok for brands to do the same things individuals can do? The short answer is no. As you use social media platforms to build your brand, you shouldn’t overlook the legal consequences that might arise.

Fair Use 215
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Trending Sources

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Instagram’s Testing New DM Labels to Help Manage Customer Interactions in the App

Social Media Today

The labels are designed to help prioritize and manage your IG DMs.

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Why Is Brand Fit So Important For Influencer Marketing?

The Social Media Hat

Learn about the first criteria for successful influencer marketing. The post Why Is Brand Fit So Important For Influencer Marketing? appeared first on The Social Media Hat.

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Guide to Business Writing

Everything you need to know about better business writing in one place. This is a complete guide to business writing — from a clear business writing definition to tips on how to hone your business writing skills.

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New B2B Targeting Options for Facebook Ads

Jon Loomer

Given how stagnant Facebook ads targeting production has been the past couple of years, it’s nice to have some positive news about something added. Meta announced new B2B targeting options for your Facebook ads. Let’s discuss what these options are and how you might use them. The New Options. First, I admit that I had to read the descriptions for these first three options multiple times because they are so similar, and surely have overlap.

B2B 217
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Leveraging Social Data for Better Engagement

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. It has been famously said that no lead should ever be left behind. With less than 25% of leads being sales-ready when they first come in, the question remains: how can we, as marketers, actually know when it’s time for a sales executive to contact them?

Data 174

More Trending

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Types 145
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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

WebInKnow

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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TikTok Parent ByteDance Planned To Use TikTok To Monitor The Physical Location Of Specific American Citizens

Forbes Social Media

The project, assigned to a Beijing-led team, would have involved accessing location data from some U.S. users’ devices without their knowledge or consent.

Project 145
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A Beginner’s Guide to Mastodon

Buffer Social

Post-Elon Musk’s takeover of Twitter, interest in other social networking sites has spiked significantly. Some names may be familiar to you while others are completely new, but a quick search on Google Trends reveals that old or new, people are looking for the next, best microblogging platform. Source Tumblr ’s one of those familiar names and a popular choice — actor Ryan Reynolds made a public move to Tumblr.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I wrote about it two years ago , and it’s an option that largely escapes advertisers. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

Metrics 214
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Special Ad Audiences Going Away for Facebook Targeting

Jon Loomer

If you run Facebook ads under a Special Ad Category, you should know that Facebook Special Ad Audiences are going away. In this post, let’s shed light on what they are, the timeline for their removal, and what you can do instead. Let’s go… What Are They? Special Ad Audiences are only relevant to those running ads promoting a Special Ad Category.

API 214
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New Feature: Target Instagram Followers

Jon Loomer

It’s finally here. You can run ads on Facebook and Instagram that target your Instagram followers. If you’re like me and this sounds like old news, it’s not. There was something that was similar, but it didn’t include followers. We’ll get to that. Let’s walk through how it works and how you can start targeting your Instagram followers today.

Features 212
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Virtual Event Strategy: Getting Started With Elephantine Events

The Social Media Hat

Season 01 Episode 03 of the Virtual Event Strategist Podcast. The post Virtual Event Strategy: Getting Started With Elephantine Events appeared first on The Social Media Hat.

Eventful 217
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Big Update to Facebook Ads Lead Forms

Jon Loomer

Meta has started rolling out a big update to lead forms for Facebook ads. Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. This is the most significant update to Facebook lead ads in years. Let’s go through what is new (see “Final Product”). I include a video near the bottom that walks through what this looks like when you’re done.

Facebook 209
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What Is The ROI of Virtual Events?

The Social Media Hat

Should you take the time and spend the money to host your own virtual event? Is there virtual event ROI? The post What Is The ROI of Virtual Events? appeared first on The Social Media Hat.

ROI 214
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How to Tease What’s Coming Ahead of Your Virtual Event

The Social Media Hat

When holding a virtual event, you want to accommodate as many guests as possible. To do this, you not only need to promote your virtual event. You also must give people a reason not to miss it out! A clever event marketing tactic you can implement is teaser advertising. Unlike most marketing techniques, teasers don’t … The post How to Tease What’s Coming Ahead of Your Virtual Event appeared first on The Social Media Hat.

Eventful 211
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Facebook Lead Ads Gated Content: Download a File Directly From a Form

Jon Loomer

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. One of those features is Gated Content, and you may have this feature now (I do). This is a potentially big and useful update for marketers. Let’s talk about what Gated Content is, how to set it up, and when this might be most useful.

Content 210
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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2 Ways to Create A/B Split Tests of Organic Content on Facebook

Jon Loomer

A/B split tests are helpful for uncovering the most effective posts or ads in a scientific way. Did you know that you can do this with organic content ? You’re probably familiar with A/B split tests for Facebook ads. This process allows you to test variables like targeting, optimization, and creative in a scientific way, showing variations to random groups without overlap.

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Steal This Virtual Event Plan For A Flawless Event

The Social Media Hat

Don't leave your virtual event plan for the last minute. Start now! The post Steal This Virtual Event Plan For A Flawless Event appeared first on The Social Media Hat.

Eventful 217
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How Influencer Marketing Managers Can Stay Efficient in a Competitive Space

The Social Media Hat

From Processes & Tools, to Delivering ROI. The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat.

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What Is Executive Branding, and Why Is It Critical?

The Social Media Hat

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

Brands 216
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How To Plan A Virtual Event Successfully

The Social Media Hat

Where to start with your virtual event plan so that you achieve your goals. The post How To Plan A Virtual Event Successfully appeared first on The Social Media Hat.

Eventful 215
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The Virtual Event Marketing Strategy You Need Today

The Social Media Hat

Season 02 Episode 01 of the Virtual Event Strategist Podcast. The post The Virtual Event Marketing Strategy You Need Today appeared first on The Social Media Hat.

Eventful 216
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How To Use Social Media For Virtual Event Marketing

The Social Media Hat

Season 02 Episode 03 of the Virtual Event Strategist Podcast. The post How To Use Social Media For Virtual Event Marketing appeared first on The Social Media Hat.

Eventful 215
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Google Expands Requirements for Ads Relating to Financial Products and Services

Social Media Today

The new rules will mean that businesses looking to run finance-related ads will need to have official documentation from local regulatory authorities.

Products 212
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How to Pull Off a Virtual Trade Show

The Social Media Hat

Tools & Tactics To Make Your Virtual Trade Show A Success. The post How to Pull Off a Virtual Trade Show appeared first on The Social Media Hat.

How To 213
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Instagram Launches Initial Test of New 'Creator Marketplace' Influencer Discovery Platform

Social Media Today

Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns.

Instagram 212
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Twitter Launches Live Test of New Profile Shops to Display Products In-App

Social Media Today

Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.

Products 216
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The D'Amelio Sisters Lead the TikTok Top Earners List Once Again in 2021

Social Media Today

TikTok's biggest stars represent some of the biggest content trends in the app, which can provide a better perspective on what works.

List 214
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Will the Metaverse Actually Become a Real Thing?

Social Media Today

Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.

Questions 218