Sprout Social

JUNE 5, 2025

How Sprouts social team measures and uses Owned Media Value We know its critical for social media teams to demonstrate their impact. Thats why weve been working hard to develop a framework that helps social teams tell a stronger ROI story. Owned media value plays a major role in our approach.

ROI 80

ROI Metrics Team CPA 80

Social Media Strategies Summit

NOVEMBER 14, 2024

Running ideas past her team helps Kaytlyn determine which trends to jump on and which to ignore. “We She has a whole team of students who “keep their fingers on the pulse” of Instagram and TikTok and compile weekly roundups of the trends they’ve spotted, how long they’re lasting, and who else has jumped on.

Trends 264

Trends Brands Education Instagram 264

Social Media Strategies Summit

APRIL 29, 2025

For this to work, you need a reliable team of students. If you dont have a team of volunteers, David suggests simply interviewing students yourself. Stephanie notes that she already has a team of student interns she can rely on to create content. In fact, David says his student team actually prefers using the in-app solutions.

Education 204

Education Video Content Authentication 204

Social Media Strategies Summit

NOVEMBER 4, 2024

As we’ve already seen, consumers in that age bracket are most likely to feel nostalgic for the 2000s, so it made perfect sense for Oh Polly to team up with Bratz — a fashion doll line that first hit the market in 2001. And it can work even better if the brand you’re teaming up with sparks feelings of nostalgia in your audience.

Social Media 246

Social Media Marketing Fashion Campaign 246

Sherrilynne Starkie

APRIL 28, 2025

Worse, you are probably burning out your content team, fatiguing your audience, and actually hurting your overall engagement. It didn’t take long before the team was completely fried — and so was the audience. And it keeps your content pipeline flowing without grinding your creative team into dust. I’ve seen it before.

Curation 195

Curation Content Guidelines Team 195

Sprout Social

SEPTEMBER 12, 2024

In an industry that’s constantly evolving, maintaining a strong, connected, and purpose-driven workplace isn’t easy, especially with a globally distributed team. Yet, Sprout has managed to do this and has thrived, fostering an environment where ideas can flourish and where every team member feels empowered to contribute to our shared success.

Collaboration 139

Collaboration Team Social Media Management Engineering 139

Convince & Convert

SEPTEMBER 28, 2024

Let’s take a look at four brands that exploded on TikTok and, more importantly, how their marketing teams took note and took action. You may be lucky enough to need these examples soon, so bookmark this, share it with your team, and keep it handy. Share this article with your marketing team and get ready to take action.

Brands 164

Brands Case Study SMS Price 164

Social Media Today

JUNE 24, 2025

This is the first of a range of AI-powered elements that the Threads team is developing, with a view to making Edits the best platform for creating video content. Right now, the app is available for free, but the Instagram team has already flagged that it’ll likely be charging for at least some features in the near future.

Features 189

Features Press Release Instagram Wikimedia 189

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Widget 123

Widget Sentiment API Team 123

Webbiquity SMM

JULY 23, 2024

This saves time and allows your team to focus on refining the message. This allows your sales team to prioritize high-potential leads. AI-powered tools can help streamline this process. For instance, Copy.ai generates blog posts and articles in minutes. You simply input a topic, and the tool provides a (very rough) draft.

B2B 234

B2B Strategy Hubspot Marketing 234

Sherrilynne Starkie

JUNE 9, 2025

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks?

Social Media 221

Social Media Social Media Management HootSuite Travel 221

Sherrilynne Starkie

MAY 5, 2025

Approval processes : For regulated industries or cautious comms teams, every response might need sign-off. Loop in help : If you’re in a team setting, see if others (even outside comms) can help respond—customer service, HR, or sales, for example. Emotional bandwidth : Even positive engagement takes energy. It’s a resource challenge.

Comments 195

Comments Social Media Social Media Management Loyalty 195

Convince & Convert

SEPTEMBER 14, 2024

To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Team education and training should also be prioritized to bridge knowledge gaps and reduce resistance.

Trends 144

Trends Data Tips Marketing 144

Social Media Strategies Summit

FEBRUARY 4, 2025

St Jude Children’s Research Hospital does this by regularly spotlighting individual team members and discussing the vital work they carry out: This helps to give your organization a more human face, which can encourage your followers to donate.

Campaign 235

Campaign Social Media Instagram Organization 235

Pam Moore

MARCH 26, 2025

Your team has changed. Need help cultivating your brand culture and aligning your team to take on the world of AI and digital marketing with the soul of your brand on front and center stage? Yes, tools and insights can help. But never forget you build relationships through empathy, not automation. The world has changed.

Brands 146

Brands Loyalty Team Energy 146

Social Media Strategies Summit

APRIL 3, 2025

As an added bonus, EGC initiatives are comparatively affordable to run, beyond the costs of training and incentivizing your team ( and, potentially, paying for a platform to automate elements of your EGC program ). Despite its global presence, the retailer has a pretty small social team. United Airlines understands this.

Examples 147

Examples Brands Content Airlines 147

Ignite Social Media

JANUARY 27, 2025

It’s a powerful statement about our organizational values and our approach to team building. It signals to current and potential team members that Ignite Social Media is genuinely invested in their professional and personal success. Navigating Challenges in a Dynamic Industry This year’s list is particularly significant.

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FeedBurner Badge MySpace Fashion 147

Sprout Social

JULY 31, 2024

For support teams, first response time (FRT), also called first reply time, for each customer inquiry is usually that make-or-break moment. An average first response time would show two minutes and thirty seconds, but the average calculation of three minutes is more accurate of how quickly the customer service team responded to cases.

Knowledge Base 130

Knowledge Base How To Training Team 130

Social Media Strategies Summit

APRIL 9, 2025

She notes that the team at Kendra Scott has a mantra: Our customer is our boss. Andrea says her team is exploring more hyper-local content covering Kendra Scotts network of stores across 140+ locations. So what are our panelists telling their teams when it comes to looking after their mental health? Andrea agrees.

Social Media 147

Social Media Lurker Marketing Team 147

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. Your team resources: Certain platforms, like TikTok, require specific skills in video editing, visual storytelling and more. Establish a global social media marketing team There are many ways to build a social media team.

Social Media 129

Social Media Strategy Marketing Influencer 129

Hootsuite

SEPTEMBER 17, 2024

They sit on different teams, report on different goals, and use very different tools in their everyday work. Keep reading for a simple guide on how it works, how it can help your team and customers, and how you can get started. Benefits for your social team Your social media team is likely flooded with messages every day.

HootSuite 119

HootSuite FAQ Team Directory 119

Sprout Social

JULY 23, 2024

These fears prevent brands from resourcing teams appropriately and fully developing an online presence—leading to team burnout, lackluster results and unsatisfied customers. Many social teams strapped for budget or headcount report being inundated by manual tasks. They aren’t alone.

Social Media Management 119

Social Media Management Sentiment Transportation Embedding 119

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Tune in to discover how to transform your social media strategy and become the brand your audience loves to follow!

B2B 152

B2B Loyalty Apple Buy 152

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Hootsuite

OCTOBER 9, 2024

Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! We'll share this with our team for consideration. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! Get started.

Examples 110

Examples HootSuite Sentiment UGC 110

Hootsuite

OCTOBER 7, 2024

Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. But what does all this mean for a real social media team? That’s the theory. Here’s an example.

Analytics 117

Analytics Social Media Tools HootSuite 117

Social Media Strategies Summit

APRIL 16, 2025

Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024.

Collaboration 240

Collaboration Trends Social Media Organization 240

Sprout Social

MAY 22, 2025

Expectations are rising, and so is the demand on social and care teams to respond quickly, personally and at scale. One of the most exciting parts about leading Sprouts engineering org is being part of the team building for whats next. Its the key to helping teams deliver more timely, meaningful experiences at scale.

Engagement 104

Engagement Embedding Loyalty Team 104

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. It turns your team into advocates who create marketing value at little to no extra cost.

Examples 116

Examples Content Authentication B2B 116

Convince & Convert

JULY 31, 2024

You can look for future posts from me on how we’ve approached the rollout of Generative AI at LT, where I’ll dive into strategies for leadership, communication, learning, governance, and reinforcement to drive AI adoption in your teams.

Exercises 153

Exercises Training Team Examples 153