Social Media Strategies Summit

NOVEMBER 14, 2024

Running ideas past her team helps Kaytlyn determine which trends to jump on and which to ignore. “We She has a whole team of students who “keep their fingers on the pulse” of Instagram and TikTok and compile weekly roundups of the trends they’ve spotted, how long they’re lasting, and who else has jumped on.

Trends 264

Trends Brands Education Instagram 264

Convince & Convert

OCTOBER 9, 2024

If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Leaders need to learn how AI impacts their strategic plans and determine how their teams need to adapt and evolve to utilize them effectively. However, things are moving fast.

Marketing 161

Marketing Education Team Paid Search 161

Social Media Strategies Summit

NOVEMBER 4, 2024

As we’ve already seen, consumers in that age bracket are most likely to feel nostalgic for the 2000s, so it made perfect sense for Oh Polly to team up with Bratz — a fashion doll line that first hit the market in 2001. And it can work even better if the brand you’re teaming up with sparks feelings of nostalgia in your audience.

Social Media 246

Social Media Marketing Fashion Campaign 246

Pam Moore

MARCH 26, 2025

Your team has changed. Need help cultivating your brand culture and aligning your team to take on the world of AI and digital marketing with the soul of your brand on front and center stage? Yes, tools and insights can help. But never forget you build relationships through empathy, not automation. The world has changed.

Brands 146

Brands Loyalty Team Energy 146

Sherrilynne Starkie

JANUARY 27, 2020

If you are using your own in-house team, ask yourself: Do my team members have the knowledge, skills, talent and capacity to devote to social media marketing? Don’t forget to factor in the opportunity costs of having team members working on social media. 2 new partnerships in Q1”. Examine your social media resources.

Social Media 486

Social Media Marketing Proposal Consultant 486

Sprout Social

SEPTEMBER 12, 2024

In an industry that’s constantly evolving, maintaining a strong, connected, and purpose-driven workplace isn’t easy, especially with a globally distributed team. Yet, Sprout has managed to do this and has thrived, fostering an environment where ideas can flourish and where every team member feels empowered to contribute to our shared success.

Collaboration 139

Collaboration Team Social Media Management Engineering 139

Convince & Convert

SEPTEMBER 28, 2024

Let’s take a look at four brands that exploded on TikTok and, more importantly, how their marketing teams took note and took action. You may be lucky enough to need these examples soon, so bookmark this, share it with your team, and keep it handy. Share this article with your marketing team and get ready to take action.

Brands 156

Brands Case Study SMS Price 156

Social Media Strategies Summit

APRIL 3, 2025

As an added bonus, EGC initiatives are comparatively affordable to run, beyond the costs of training and incentivizing your team ( and, potentially, paying for a platform to automate elements of your EGC program ). Despite its global presence, the retailer has a pretty small social team. United Airlines understands this.

Examples 140

Examples Brands Content Airlines 140

Webbiquity SMM

JULY 23, 2024

This saves time and allows your team to focus on refining the message. This allows your sales team to prioritize high-potential leads. AI-powered tools can help streamline this process. For instance, Copy.ai generates blog posts and articles in minutes. You simply input a topic, and the tool provides a (very rough) draft.

B2B 234

B2B Strategy Hubspot Marketing 234

Sprout Social

SEPTEMBER 10, 2024

In our latest installment of Breaking Ground, Sprout’s Q3 2024 Launch Event, we gave a behind-the-scenes look at some of our newest capabilities designed to help social teams work faster and smarter. With social becoming a key place for customers to sound off, care teams need tools to help them scale and meet customers’ high expectations.

Widget 120

Widget Sentiment API Team 120

Ignite Social Media

JANUARY 27, 2025

It’s a powerful statement about our organizational values and our approach to team building. It signals to current and potential team members that Ignite Social Media is genuinely invested in their professional and personal success. Navigating Challenges in a Dynamic Industry This year’s list is particularly significant.

FeedBurner 147

FeedBurner Badge MySpace Fashion 147

Social Media Strategies Summit

FEBRUARY 4, 2025

St Jude Children’s Research Hospital does this by regularly spotlighting individual team members and discussing the vital work they carry out: This helps to give your organization a more human face, which can encourage your followers to donate.

Campaign 227

Campaign Social Media Instagram Organization 227

Convince & Convert

SEPTEMBER 14, 2024

To capitalize on this trend, organizations should focus on educating their teams about AI benefits, investing in scalable AI solutions, and fostering a culture of innovation to stay competitive. Team education and training should also be prioritized to bridge knowledge gaps and reduce resistance.

Trends 137

Trends Data Tips Marketing 137

Social Media Strategies Summit

APRIL 9, 2025

She notes that the team at Kendra Scott has a mantra: Our customer is our boss. Andrea says her team is exploring more hyper-local content covering Kendra Scotts network of stores across 140+ locations. So what are our panelists telling their teams when it comes to looking after their mental health? Andrea agrees.

Social Media 130

Social Media Lurker Marketing Team 130

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. Your team resources: Certain platforms, like TikTok, require specific skills in video editing, visual storytelling and more. Establish a global social media marketing team There are many ways to build a social media team.

Social Media 130

Social Media Strategy Marketing Influencer 130

Sprout Social

JULY 23, 2024

These fears prevent brands from resourcing teams appropriately and fully developing an online presence—leading to team burnout, lackluster results and unsatisfied customers. Many social teams strapped for budget or headcount report being inundated by manual tasks. They aren’t alone.

Social Media Management 120

Social Media Management Sentiment Transportation Embedding 120

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Tune in to discover how to transform your social media strategy and become the brand your audience loves to follow!

B2B 152

B2B Loyalty Apple Buy 152

Oktopost

DECEMBER 3, 2024

Jennifer Gutman , Oktopost’s Director of Product and Customer Marketing, breaks down a proven 10-day roadmap to launching an employee advocacy pilot that will not only engage your team but also deliver results that grab your leadership’s attention.

B2B 143

B2B How To Training Social Media Management 143

Hootsuite

SEPTEMBER 17, 2024

They sit on different teams, report on different goals, and use very different tools in their everyday work. Keep reading for a simple guide on how it works, how it can help your team and customers, and how you can get started. Benefits for your social team Your social media team is likely flooded with messages every day.

HootSuite 117

HootSuite FAQ Team Directory 117

Hootsuite

OCTOBER 7, 2024

Tools for social media analytics also allow you to create reports to track performance in real time and over time, and present results to your team, your boss, and other relevant stakeholders. But what does all this mean for a real social media team? That’s the theory. Here’s an example.

Analytics 116

Analytics Social Media Tools HootSuite 116

Oktopost

DECEMBER 17, 2024

Lets look at examples of powerful EGC you could leverage or suggest to your teams. Unlike traditional marketing materials developed by corporate teams, EGC offers a more authentic and relatable view of the organization. It turns your team into advocates who create marketing value at little to no extra cost.

Examples 116

Examples Content Authentication B2B 116

Hootsuite

OCTOBER 9, 2024

Like Notion’s social media team acknowledging and noting product improvements on X: Thank you for the feedback on font sizes! We'll share this with our team for consideration. Teaming up with those who already love what you do make for the most authentic, impactful partnerships! Get started.

Examples 106

Examples HootSuite Sentiment UGC 106

Oktopost

AUGUST 1, 2024

With a limit on the number of prospects you can engage with, you and your sales team must ensure that each invite and interaction is thought through. Social Selling Social selling is about leveraging your sales team to sell more. You must also make each interaction count by personalizing your messaging based on user data.

B2B 118

B2B Team Social Media Management Analysis 118

Oktopost

NOVEMBER 14, 2024

To give job candidates a better glimpse of what it’s like to work behind the counter and in the corporate offices, Starbucks runs accounts on Instagram and X that are dedicated to promoting job opportunities, the Starbucks work experience, and the various benefits they offer to their team members (who they refer to as “partners”).

Examples 133

Examples Brands Hubspot Reputation 133

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. With an engaged cohort of advocates, Finastra’s marketing team pushed their messages out faster and to a larger audience, resulting in a more impactful market presence.

B2B 118

B2B Marketing Analytics Team 118

Convince & Convert

JULY 31, 2024

You can look for future posts from me on how we’ve approached the rollout of Generative AI at LT, where I’ll dive into strategies for leadership, communication, learning, governance, and reinforcement to drive AI adoption in your teams.

Exercises 145

Exercises Training Team Company 145

Sprout Social

JANUARY 15, 2025

Ongoing considerations for brand social As the full impact of the ban becomes clear in the next few months, social teams must remain agileready to adjust their strategy to comply with legal precedent and evolving audience expectations. With a smaller learning curve to enter new spaces, your team can dive into emerging networks.

Brands 126

Brands Influencer Hosting YouTube 126

Sprout Social

AUGUST 30, 2024

Take tedious tasks off of your service team’s plates Anything you can do to make life easier for your service reps or support team is a plus. Thankfully, the latest wave of AI customer service options has made automation more accessible for teams to streamline tasks that’d otherwise require manual data entry or reporting.

Knowledge Base 129

Knowledge Base Forums Loyalty Issues 129

Sprout Social

SEPTEMBER 16, 2024

The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy. Brands and leadership teams recognize the importance of integrating AI into their workflows, but it’s not as simple as flipping a switch. This is one of the primary examples of how to use AI for social media.

Social Media 105

Social Media How To Sentiment Analysis 105

Social Media Strategies Summit

JANUARY 15, 2025

You might be fantastic at creating engaging content, but that doesnt mean you can get the best out of your team. Russel is a constant source of inspiration for another common challenge for social media marketers: leadership.

Social Media 264

Social Media Marketing LinkedIn Consultant 264