March, 2024

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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A Comprehensive Guide to Meta Ads Targeting: 20 Resources

Jon Loomer

There is no single aspect of Meta advertising that has been impacted more during the past year than targeting. The change has been dramatic. The problem is that advertisers aren’t so quick to move with these changes. They resist, and they’re mostly determined to apply their tried and true targeting strategies from years past. In some cases, these strategies still work — or work well enough.

Resources 187
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Trending Sources

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131 | Business Is A Game You Get To Play On Your Terms with Mike Schmidt

Taylor Marek

Ever pondered the notion that business is, at its core, a strategic game? A realm where we hold the power to tailor the rules to our advantage, yet so often, we default to the familiar, the comfortable, sidelining our potential for success and growth. In this episode, we’re diving deep into the world of digital agency entrepreneurship with none other than Mike Schmidt, the visionary founder behind Agency Coach and the driving force of Anchor Wave.

Strategy 172
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How To Build A Great Video Studio On A Budget

The Social Media Hat

Being on camera and delivering outstanding audio and video content is no longer optional The post How To Build A Great Video Studio On A Budget appeared first on The Social Media Hat.

Video 164
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The social media checklist for retail and small businesses

Audiense

With the ability to reach thousands (if not millions) of people, social media levels the playing field for small and retail businesses with smaller budgets.

Retail 170
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Instagram Experiments With More Frames Within Carousel Posts

Social Media Today

For brands, the move could facilitate providing additional context on product announcements and listings.

Instagram 200

More Trending

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Low-Quality Ad Content and Post-Click Experiences

Jon Loomer

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

Content 178
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Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

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A Killer AI Tool for Marketers

The Social Media Hat

Magai brings all of the available generative AI models into one tool. The post A Killer AI Tool for Marketers appeared first on The Social Media Hat.

Tools 170
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The Art of Mastering AI for Social Media Success with Etien Yanev

Oktopost

With a passion for AI, Etien Yanev walks us through all the ways businesses can leverage AI for a successful marketing strategy. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary In this episode of Behind the Post, host Alina welcomes Etien Yanev , the Senior Social Media Manager at Payhawk and author of the book “Digital Marketing Compass” (currently only available in Bulgarian).

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Updates Hashtag Search To Broaden Discovery

Social Media Today

The update will make it easier to find related content from all elements of the app.

Hashtag 202
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#662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1

Amy Porterfield

Listen on… This is the only goal-setting and productivity strategy you will need for 2024! Can you believe we're almost through the first quarter of 2024?! Time is […] The post #662: The Multi-Millionaire Mindset: 5 Things To Do For Dramatic Growth: Part 1 appeared first on Amy Porterfield | Online Marketing Expert.

Products 111
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Meta is Forcing Expanded Audiences for Top of Funnel Optimization

Jon Loomer

Meta has begun to roll out an update to ad sets utilizing performance goals for link clicks and landing page views, which was originally announced in January. When using original audiences, Advantage Detailed Targeting is automatically applied. If you missed that Advantage Detailed Targeting was turned on, you’d be forgiven. This design variation is not at all obvious.

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Driving Growth with Voice of Customer Data: A Step-by-Step Approach

Convince & Convert

It feels like our marketing planning and execution process is running faster than ever before. And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. But here’s the thing—assuming we know everything about our customers’ purchase motivations and the value they get from our products and services can lead you astray, encourage borrowing ideas from competitors (because, surely , they must know someth

Data 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Relationships, Storytelling, and a Fine Mezcal

The Social Media Hat

The Power of Storytelling in B2B Marketing: Establishing Thought Leadership The post Relationships, Storytelling, and a Fine Mezcal appeared first on The Social Media Hat.

B2B 157
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. However, they are created, promoted, and reported on differently from other social ads.

LinkedIn 109
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Meta’s Decision to Move Away from Political Content Does Make Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 187
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#660: Learn To Love What It Takes To Get What You Want

Amy Porterfield

Listen on… Why embracing the uncomfortable moments will always get you closer to what you want. I have a feeling that this episode is going to be exactly […] The post #660: Learn To Love What It Takes To Get What You Want appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 111
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Approach Campaign Construction

Jon Loomer

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. Otherwise, that old approach can be counterproductive and hurt your results. 1. Limit the number of active campaigns.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 146
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The Content Pyramid, How To Structure A Successful Blog

The Social Media Hat

The Content Pyramid helps conceptualize how your blog posts will work together to support a Content Marketing Strategy. The post The Content Pyramid, How To Structure A Successful Blog appeared first on The Social Media Hat.

Content 144
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta’s Move Away From Political Content Makes Sense

Social Media Today

Meta’s making political content opt-in, and there’s good reason for the shift.

Content 181
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#658: What To Look For When Hiring A Right Hand Person

Amy Porterfield

Listen on… Every lesson, tip, and strategy I’ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, […] The post #658: What To Look For When Hiring A Right Hand Person appeared first on Amy Porterfield | Online Marketing Expert.

Tips 110
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When to Create Multiple Ad Sets

Jon Loomer

When should you create multiple ad sets? I’ve been vocal about my preference to limit the number of ad sets. There are a couple of reasons for this , but there are always exceptions. Reasons to Limit Number of Ad Sets 1. If you use broad targeting or any audience expansion, multiple ad sets are rarely necessary for targeting. Regardless of what you use for the initial audience, the expanded (and largest) portion will be mostly the same.

CPM 144
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[Research] The Influence of AI on GTM Strategies

Convince & Convert

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Research 144
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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How To Build A Marketing Strategy With The Help Of AI

The Social Media Hat

A marketing strategy requires an analysis of your business, your competition, and your target audience. AI can help! The post How To Build A Marketing Strategy With The Help Of AI appeared first on The Social Media Hat.

Strategy 138
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How to Schedule Threads Posts [Instagram] in 2024

Hootsuite

Instagram Threads nearly broke the internet when it debuted in early July 2023. The text-based, Meta-owned app racked up over 100 million people within hours of its launch. So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. Luckily, Threads post scheduling is now available through Hootsuite.

Instagram 109
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Instagram’s Testing Longer Reels To Maximize Engagement

Social Media Today

Some users are now being prompted to post longer video clips.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innov

Sentiment 106
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Your Landing Page Hurts Results

Jon Loomer

If your ads aren’t working, the problem may be where you send people. Meta has rules about landing pages that could drive up costs or, if excessive, get your ads rejected. Meta flags five attributes of low-quality post-click experiences (landing pages)… 1. Lack substantive or original content. Meta doesn’t define this clearly, but send people to a landing page that provides value.

Policies 146