Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). While bidding CPC or CPM, you should make sure you bid high enough.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. MT @ wittlake : CPM takes you down the same path as AVE. CPM IS an advertising metric, comparison WILL be made #measurepr.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3

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Online Ad Metrics & the Google Activate Initiative

Cody Ward

On the opposite side of the spectrum is the CPM (cost per impression / view) model. In the middle of CPA and CPM is the CPC (cost per click) model. Online Advertising Paid Search cost per action cost per click cost per impression cpa cpc cpm double click google google activate

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Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. tv cpm. You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment.

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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way. Some are suffering a little softer. Some will be suffering sooner than they anticipate.

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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

adnetwork adservingtechnology advertisingnetwork advertisingadblockingsoftware adweek bannerad banneradvertising brand content cpm displayadvertising ericschmidt google iab interactiveadvertisingbureau marketer marketing marketingprofessional onlineadvertising portal publishers saymedia

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Native Advertising And The Trouble It Will Cause

Twist Image

Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising. We used to have major challenges with delivering online advertising. We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies.

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If This Is True, Brands Need To Rethink Everything

Twist Image

If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

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Blogging And Podcasting As A Business Model

Twist Image

advertising advertisingimpression affiliatemarketing blog blogging bloggingbusinessmodel buildingaudience businessmodel content cpa cpc cpm evanpederson fancypantsgangsters massmedia media mediabuying onlinemarketing paidcontent podcast podcasting podcastingbusinessmodel premiumcontent production socialmedia sponsorshipThe question is not if you can make money from Blogging and Podcasting, the question is how.

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Is Facebook advertising worth it?

Sherrilynne Starkie

Another option is the CPM (cost per thousand impressions) payment type. Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. It’s because they are more potent than most of the options.

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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Although, the change in algorithm will impact CPM (cost per 1,000 impression) Facebook shared on average users were already spending less time on the platform in Q4 2017. Based on general Q1 observations I have seem slightly higher CPM’s from year over year.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Cost Per Mille (CPM) : Cost per 1000 impressions. When looking at the CPM metric, Statista found that product catalog sales cost the highest at $4.77 CPM compared to the lowest at $0.48 CPM with the brand awareness objective. You will pay in CPM.

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5. The CPM can be adjusted between $1 and $25.

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Facebook Stories Hits 300 Million Users and Rolls Out Ads Globally

Buffer Social

Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. The CPM metric would say yes. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs.

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.”

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The cost is always CPM (cost per 1,000 impressions).

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Behavioral Targeting Doubles Ad Effectiveness

Idaconcpts

The 2009 NAI study shows that CPM rates were significantly higher for behaviorally targeted ads, with the average price of a behaviorally targeted ad 2.68

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Sponsored Stories ads are paying off for Facebook, with CPM rates jumping 58% for both desktop and mobile Facebook ads in the last year. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 950 million active users. via Forbes. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

While it’s important to look at standard media metrics such as CPC, CTR, CPV and CPM, it’s also a good time to look at new metrics or work on developing your own using ratios or percentages.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor.

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7 Keys to Facebook Advertising Success

Jon Loomer

Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn. Google Plus: 170 million “people who have upgraded” via Google. Tumblr: 62 million blogs.

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Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

And if you can officially measure impression data across all of these forms of media then you can attach a CPM to that number and define the Media Equivalent Value (MEV) you can get by participating in Social Media.

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

It also gave us more in-depth analytics on the true performance – CPM , specifically, as the industry standard in analyzing the performance of advertisement impressions. First, we looked at pure Cost Per Thousand ( CPM ) on all of the tests we ran to compare costs.

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Why Paying Bloggers For Posts Changes The Game

Dave Fleet

You’re up against paid media with established CPM and/or CPC figures, with stated audiences and at least a ball-park number of impressions an advertiser can expect.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. I know there’s a growing sentiment that Facebook fans no longer matter.

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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels.

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

By paying per impression, you can optimize your CPM to just $0.02 Here are five common goals that social ads can help you achieve: Impressions: If you’re trying to get your message seen by as many people as possible, pay per CPM (impressions per 1000 people).

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

145

What Facebook Image Sizes Should I Care About?

agora pulse

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. There are 300 million photo uploads to Facebook every single day. If you’re behind one of those uploads to a brand page, then you need to care about Facebook image sizing.

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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement.

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Cost per Advocate - the new CPA Model!

Buzz Marketing for Technology

Those unwilling marketers like me who were not willing to pay the Internet bubble prices for CPM (cost per thousand) impression based model demanded a more accountable model from our media partners and CPA (cost per acquisition) was born.

130

Studies Determining The Value of a Facebook Fan

Mindjumpers

by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence.

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Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

If your aim is driving impressions, pay close attention to your CPM. Established marketing platforms like TV, print, email, and digital have a standard way of measuring success.

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Strategies for a Successful Paid Search Campaign

Cody Ward

Most other advertising, up until Paid Search, was cost by impression or CPM for short. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online.

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How to Create a Basic Evergreen Facebook Ad Campaign

Jon Loomer

Costs to reach people (CPM) will also begin to surge. One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help.

156

Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer. My post on Wedding Photography Tips , on the other hand had a much higher CPM, and higher CTR, but less traffic than the ISO page. With some basic analysis, you can start to see a number of things: which types of posts attract higher paying ads (higher CPM). Are you an AdSense publisher? Do you use Google Analytics? Have you linked them together?

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays.

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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

I set a $50 manual bid to make sure that I reach as many of these people as possible — knowing that I ultimately won’t spend either $50 in CPM or anywhere close to $100 for a daily budget. SIDE NOTE: At this moment, my CPM is $27.65

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