Trending Sources

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Impressions (CPM). While bidding CPC or CPM, you should make sure you bid high enough.

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Share This Too: Richard Bagnall Returns to #measurePR (Pt. II)

Waxing UnLyrical

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. MT @ wittlake : CPM takes you down the same path as AVE. CPM IS an advertising metric, comparison WILL be made #measurepr.

Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3

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Online Video Is Just As Expensive As TV Advertising

Twist Image

A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. tv cpm. You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment.

Less Money. Less Traffic. Advertising In Chaos?

Twist Image

Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way. Some are suffering a little softer. Some will be suffering sooner than they anticipate.

Blogging And Podcasting As A Business Model

Twist Image

advertising advertisingimpression affiliatemarketing blog blogging bloggingbusinessmodel buildingaudience businessmodel content cpa cpc cpm evanpederson fancypantsgangsters massmedia media mediabuying onlinemarketing paidcontent podcast podcasting podcastingbusinessmodel premiumcontent production socialmedia sponsorshipThe question is not if you can make money from Blogging and Podcasting, the question is how.

If This Is True, Brands Need To Rethink Everything

Twist Image

If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

It also gave us more in-depth analytics on the true performance – CPM , specifically, as the industry standard in analyzing the performance of advertisement impressions. First, we looked at pure Cost Per Thousand ( CPM ) on all of the tests we ran to compare costs.

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How much is that Facebook Fan worth anyway?

Buzz Marketing for Technology

This calculation is based on the brand posting to their Facebook Fan Page twice a day and that they have a million fans which equates to 60 million impressions per month at a $5 CPM (cost per thousand impressions), so 60 million impressions.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

But when the system came around to bill you, it would notice the lower CPM (cost per thousand impressions) bid, assume there was an error and credit you back. Even if you could get the targeting spot on, trying to do CPM and CPC (cost per click) bids against a range of placements was too hard.

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Behavioral Targeting Doubles Ad Effectiveness

Idaconcpts

The 2009 NAI study shows that CPM rates were significantly higher for behaviorally targeted ads, with the average price of a behaviorally targeted ad 2.68

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The cost is always CPM (cost per 1,000 impressions).

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How Much Do Facebook Fans Still Matter?

Jon Loomer

CPM, 48,582 Website Clicks, $.35 CPM, 15,875 Website Clicks, $.52 Look no further than the CPM. That will certainly impact CPM. I know there’s a growing sentiment that Facebook fans no longer matter.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Sponsored Stories ads are paying off for Facebook, with CPM rates jumping 58% for both desktop and mobile Facebook ads in the last year. Mobile ads have a CPM of $9.86, 13x higher than desktop ad CPMs for the social network. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 950 million active users. via Forbes. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users.

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Success Stories From Twitter’s Front Lines

SocialTimes Twitter

As a result, the brand achieved a CPM (cost per thousand impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach.

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7 Keys to Facebook Advertising Success

Jon Loomer

Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

I set a $50 manual bid to make sure that I reach as many of these people as possible — knowing that I ultimately won’t spend either $50 in CPM or anywhere close to $100 for a daily budget. SIDE NOTE: At this moment, my CPM is $27.65

Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn. Google Plus: 170 million “people who have upgraded” via Google. Tumblr: 62 million blogs.

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Best Practices for 2017 Social Media Buying

Ignite Social Media

While it’s important to look at standard media metrics such as CPC, CTR, CPV and CPM, it’s also a good time to look at new metrics or work on developing your own using ratios or percentages.

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Top Influencers Weigh In on Social Attribution: What Did They Say?

Simply Measured

” It’s interesting because there are set standards for advertising and email: open click rate and CPM.

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They can identify a media value using CPM rates: neutral sentiment gets regular CPM, positive weighted higher and negative weighted lower.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

And if you can officially measure impression data across all of these forms of media then you can attach a CPM to that number and define the Media Equivalent Value (MEV) you can get by participating in Social Media.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

[NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ].

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Lessons From Testing Facebook Live, 360 Video and Images, and Snapchat Geofilters

Simply Measured

Moving forward, we will be looking to see if usage increases with each event as awareness grows and if we can grow reach while lowering the CPM. There are seemingly endless updates, features, and new social channels popping up. It’s hard to figure out what works best for your brand.

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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

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“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

To name a few, email has open rates, paid search has impression share, display has CPM, and social has engagement. It was a warm spring day in downtown Dallas.

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Cómo se dice… “Strategic Communications”?

Spin Sucks

How about CPM s? Today’s guest post is written by Lucretia Pruitt. . I was recently asked what I considered to be my strongest business skill. No, I wasn’t interviewing for a job (which was the last time I was asked that question years ago). It was just one of those side conversations.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. The bottom line is that Optimized CPM is not dead. Facebook has made several sudden changes to ad bidding that will impact how advertisers optimize their ad sets.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Online CPM rates have little correlation with actual advertiser value delivered. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. Social media and inbound marketing techniques have been a boon for marketers.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost?

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How to monetise your influence type: Platform-Specific Superstar

ProBlogger

When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us!

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Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

According to its disclaimer the SPE factors in fan count, user activity, brand activity and “a proprietary engagement multiplier” and then calculates an “Earned Media Value” using a default CPM of $5. The CPM can be adjusted between $1 and $25.

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Studies Determining The Value of a Facebook Fan

Mindjumpers

by working off a $5 CPM, meaning a brand’s 1 million fans generate about $300,000 in media value each month. Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence.

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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

CPM Calculator CPA Calculator Website Optimization ROI Calculator. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters.

Monetizing Facebook: Dollar Value of Facebook Fan

Laurel Papworth

They then assumed companies would pay at least $5 per CPM ( cost per 1000 impression s). There ya go- that’s how they came up with an interaction/engagement CPM based on Facebook fanpage numbers. An interesting way to calculate Return on Investment (ROI) of a Facebook Fan Page.

Link your AdSense and Google Analytics Accounts for some Profitable Analysis

ProBlogger

It had a higher than average CPM, a pretty good CTR, and decent traffic—an all-round good performer. My post on Wedding Photography Tips , on the other hand had a much higher CPM, and higher CTR, but less traffic than the ISO page. With some basic analysis, you can start to see a number of things: which types of posts attract higher paying ads (higher CPM). Are you an AdSense publisher? Do you use Google Analytics? Have you linked them together?

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach). One of the primary reasons marketers run Facebook ads is for conversions. They are trying to sell a product or build an email list.

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Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

CPM Calculator CPA Calculator Website Optimization ROI Calculator. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email.