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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Impressions (CPM). The default and recommended bidding option for all but the mobile app objectives is to optimize for a specific action — in each case, optimizing for the objective.

CPM 96
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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.

Mobile 145
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM). Mexico won the gold in cost, with an average CPM of just under 7 cents, followed by Turkey at 7.3 To compete effectively in countries with high CPM and CPC rates, such as the United States and the U.K.,

Cost 151
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Less Money. Less Traffic. Advertising In Chaos?

Twist Image

and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. mobile. Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with. It is a fact. Some are suffering in a big way. Some are suffering a little softer. Some will be suffering sooner than they anticipate.

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device. 4 Placement Efficiency: Facebook has found that opting into 4+ placements drives the greatest CPM efficiency and continues to signal a competitive bid within the auction. Matching consumer’s behavior on mobile can positively impact campaign results.

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If This Is True, Brands Need To Rethink Everything

Twist Image

Have consumers engaged with our mobile application? If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 219
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Mobile app installs: The total number of people who installed your mobile app (applies to App Installs campaigns). Run Facebook Ads?

Report 127
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5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Integrated Marketing and Media advertising metrics chango display advertising mobile advertising online advertising ROI social media metrics Image via BigStockPhoto.com.

Buy 94
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Tips & Best Practices for Reddit Ads

Ignite Social Media

In 2019, Reddit shifted from a CPM to a CPC buying model. Similar to other social ads platforms, advertisers can also target by device: desktop or mobile. Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5

Reddit 78
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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Video and mobile are on the cutting edge of social media and marketing and so we’re super excited to share this actionable research with you. Mobile content consumption is exponentially increasing.

Video 87
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What You Need to Know About Advertising on TikTok

Likeable

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. With these in-feed video ads, there are three action models: CPClick, CPM, CPView (6 seconds). Food delivery service Grubhub tried this during TikTok’s testing phase to run a mobile app install ad.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

The majority of programmatic ad buys are priced by CPM (cost per 1,000 impressions). On average, programmatic CPM’s are within the $0.50 to $2 range , versus the average $10 CPM of a direct buy. New interactive advertising formats and higher-quality video ads will continue to increase, especially on mobile devices. According to eMarketer , mobile video is already the primary driver of digital video ad revenue growth.

Strategy 111
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

Note, these are all available on both mobile and desktop when you navigate to the appropriate analytics tabs. Cost-per-Impression (CPM): The average amount of money you’ve spent per thousand impressions.

Analytics 132
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. Everything from your website to the content you create for social media must focus on the mobile experience.

CPC 88
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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. At this time, you can set up a Reach and Frequency buy for the following objectives: Brand Awareness, Clicks to Website, Mobile App Installs, Page Post Engagement, Video Views and Website Conversions. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

Buy 95
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Promote Your App With Mobile App Install Ads. If you’ve got an app, and you’re advertising on Facebook, you should be taking advantage of Mobile App Install Ads via Sponsored Stories.

CPM 108
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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. This research idea with Animoto all came from one simple statistic: square video takes up 78% more real estate in a person’s mobile newsfeed than does landscape video – making square video more engaging, more effective, and easier to watch. Everything from your website to the content you create for social media must focus on the mobile experience.

CPC 73
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YouTube ads for beginners: All you need to know about YouTube advertising

Sprout Social

Outstream ads appear online on mobile devices and are placed on websites and apps that run on Google video partners. When to use: Use this ad type when working to expand your mobile reach. CPM (cost per impression) — pay after your ad has been viewed 1,000 times).

YouTube 76
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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

Cost per Mobile App Install. For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.” Facebook Ad Automation Rules automatically perform checks and make decisions based on the performance of your Facebook Ads that you would otherwise have to do manually, allowing you to automatically control your ad spend based on the performance. But should you use it?

CPM 105
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Triller: What Your Brand Needs to Know

Ignite Social Media

Triller launched Crosshype, a product that the platform claims allows influencer marketing to be bought with guaranteed views and a calculable CPM. Brands such as Chipotle, Boost Mobile, Pepsi, McDonald’s, and e.l.f. It’s no secret that short-form video blew up this year.

CPM 136
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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Since Twitter is primarily a mobile platform, the platform supports professionals that like to be able to take their work anywhere. For context, at $6.46, Twitter’s cost-per-mille (CPM) is lower than Pinterest’s $30 and YouTube’s $9.68

B2B 122
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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

Lead Gen Forms were designed to be easy for mobile app users to use, eliminating the need to type out a lot of information just to sign up for a newsletter, download an ebook, or whatever the CTA may be.

B2B 119
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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective. Typically, the last quarter of the year brings some of the highest media costs of the year; especially around the holidays. The final months of 2016 brought about a surprise to us as we saw costs relatively flat on the social front.

Buy 81
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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Mobile shopping also increased, especially with some of these new-to-online shoppers. Our analytics and paid media team analyzed client CPM data from 2017-2019 and found that Q4 averaged a $6 CPM, which is about 15% higher than we typically see throughout the rest of the year.

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The Complete Guide to YouTube Ads for Marketers

Hootsuite

Note that with non-skippable ads, advertisers pay per impression, at CPM (i.e., For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile.

HootSuite 114
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Can you make a great six-second ad? Here’s what we learned from the best

Buffer Social

They are charged by CPM – cost per thousand impressions, meaning that you pay for a bumper ad for every 1,000 impressions of your video. And according to an AdStage report, in 2018 the average CPM on YouTube was $9.68. CPM, but Instagram, Twitter, and LinkedIn benchmarks are closer to $6.00. . Think mobile-first when building your ad. In a recent study, brain researchers found that mobile ads can trigger an emotional response in less than half a second.

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How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

These dimensions vary between desktop and mobile views so be sure to check that both views look appropriate. Looking at metrics like CPC and CPM will tell you if your ads are performing well. When was the last time you looked at your Facebook Page’s settings? A month? A year?

CPM 91
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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool. It’s a great feature that has now made it’s way to Ads Manager and Power Editor. Let’s take a closer look… What Are Automated Rules? Managing and monitoring Facebook advertising campaigns is a lot of manual work.

CPC 128
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7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. Or if you chase a good CPC, CTR or CPM, you may actually end up with a poor CPDA.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet.

HootSuite 114
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12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

CPM for U.S. Based on contextual triggers, the URL can redirect users based on mobile operating system or geography, so they’re accessing your site in a way that works best for them.

URL 114
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The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content. Paul Roetzer ( @paulroetzer ) is founder and CEO of PR 20/20 , a Cleveland-based inbound marketing agency, and author of The Marketing Agency Blueprint (Wiley).

CPM 99
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Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement. Pinterest advises that you use their CPM payment option for your Promoted Pins to get the most out of your advertising dollar.

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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. This report gives you information on the different devices—including PCs, mobile, tablet, game consoles and TVs—and operating systems that viewers use to watch your videos.

Analytics 104
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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below). Delivery: Reach, Frequency, CPM, Impressions, etc. App Engagement: Mobile App Installs, Mobile App Actions, Cost per Mobile App Install, etc. Facebook desktop right column or Instagram mobile News Feed).

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager. Go here for a guide to Facebook Power Editor updates. ].

CPA 95
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Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Placement: Mobile News Feed and Desktop News Feed. I set a $50 manual bid to make sure that I reach as many of these people as possible — knowing that I ultimately won’t spend either $50 in CPM or anywhere close to $100 for a daily budget. SIDE NOTE: At this moment, my CPM is $27.65 Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. Mobile App Engagement Objective. Choose this objective when your primary goal is to encourage engagement with your mobile application. Mobile App Installs Objective. Choose this objective when your primary goal is to encourage installs on your mobile application. The bottom line is that Optimized CPM is not dead.

CPC 95
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How to Use Instagram for Business: A Practical Step-by-Step Guide

Hootsuite

If you’re using paid ads, conversion metrics also include cost per click and CPM. Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device.

HootSuite 114
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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

According to Facebook , To help us make our estimations as accurate as possible, we recommend setting your budget and bid high enough to get at least a few of the results you want per day (especially for results that take place off-site like website conversions and mobile app events). SocialCode also studied the CPM of Facebook ads during the holiday season in 2014 and found that costs increased across different bid types and ad placements. Facebook’s mobile News Feed.

Price 87
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A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. We’re living in a mobile-first generation and our campaigns should cater to that behavior. And speaking of mobile, Facebook recommends to not be afraid of the 3-second rule. So just as a recap here for everyone: When you plan, shoot and produce branded content, start with social media and mobile viewing in mind.

CPM 66