Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Impressions (CPM). Impressions (CPM). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

The resulting report includes fun stats for countries from Austria (mobile phone penetration of 146%!) to the United States (online advertising spending of $26 billion), and then compares each of those countries on three key metrics: Cost per thousand (CPM).

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Is Facebook Still the Most Effective for Social Advertising?

Ignite Social Media

These include utilizing the budget optimization tool, running multiple placements to increase reach and campaign goals, creating “mobile first” video, which is focused on the user experience while on their mobile device.

Less Money. Less Traffic. Advertising In Chaos?

Twist Image

and not doing enough to move towards a world where video content will be consumed - primarily - on mobile devices. mobile. Who benefits from a world where advertising is getting less money and there is less traffic for the content? This is the question that all media is challenged with.

If This Is True, Brands Need To Rethink Everything

Twist Image

Have consumers engaged with our mobile application? If you dig into this news item, you will see that nearly one third of the advertisers that responded to this study say that CPM was a key measurement factor. A cheaper CPM does not equal campaign success. What can't a brand measure in this day and age? Well, they can measure everything.

Is Facebook advertising worth it?

Sherrilynne Starkie

Mobile App Custom Audience takes the same approach using SDK, Facebook’s software development kit to track an app user’s journey. Another option is the CPM (cost per thousand impressions) payment type. Is Facebook advertising worth it?

5 Deadly Ad Buying Mistakes

Convince & Convert

Over the past year, there has been a lot of venom thrown at display ads: people are saying that they don’t work on desktop and that they won’t work on mobile devices. Many marketers remain obsessed with the C-suite of metrics: CPM, CPC, CTR, CPV, and CPA. Image via BigStockPhoto.com.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy?

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Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare

Buffer Social

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. Mobile vs. Desktop.

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Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out

Buffer Social

Here’s a quick look at what we’ll cover: The vertical video and mobile hypothesis. The vertical video and mobile hypothesis. But why is video – particularly mobile video – such an important part of your social media strategy?

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

As you create ad sets within Reach and Frequency campaigns, the projected reach updates based on a number of factors including target audience, desired reach, demographics and CPM. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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Follow These Facebook Ad Automation Steps (If You Dare)

agora pulse

Cost per Mobile App Install. For example, if you are having issues with your CPM frequently being unacceptably high across all your campaigns, then you can set the rule to apply on “all active campaigns.”

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you’re advertising a Facebook Page, Event, or App, and you don’t pay close attention, you might think you’re only option is to let Facebook optimize your ad on a CPM basis. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing.

What Facebook Image Sizes Should I Care About?

agora pulse

According to Facebook, full-width ads increased the ads’ user engagement (CTR) by 58% and monetization (CPM) by 34%. Creating the PC-friendly image is easy but ensuring the text fits well for mobile viewing can be tricky. There are 300 million photo uploads to Facebook every single day.

Even More Pinterest Promoted Pins Features Coming!

Devumi

While the free/unpaid option is still very via, Pinterest now have three paid advertising options: CPM – Cost per mille, or thousand, impressions CPC – Cost per click CPE – Cost per engagement The newest cost model feature is cost per engagement.

Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

CPM (Cost per 1,000 impressions). Cost Per Mobile App Install. During the past year, Facebook released Automated Rules to the ads API, meaning that it was available to those managing their ads with a third party tool.

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7 Keys to Facebook Advertising Success

Jon Loomer

“Broken” websites include those that take forever to load, aren’t mobile friendly, have broken pages, or are impossible to navigate. Or CPM?” You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action.

Strategies for a Successful Paid Search Campaign

Cody Ward

Most other advertising, up until Paid Search, was cost by impression or CPM for short. Originally posted here on USSCOSpeaks.com First off, let’s take a step back and understand people’s behavior online.

2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). As another example, you can also test interests against retargeting and see which one has a lower CPM and adjust your spend from that perspective.

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New Facebook Ads Manager: A Complete Guide

Jon Loomer

Mobile News Feed. You can also choose from either All Placements or Mobile Breakdown. If Mobile Breakdown is selected, you’ll see distribution by device. [NOTE: The following is a guide to the latest updates to Facebook Ads Manager.

Combine Email and Facebook Ad Campaigns for Greater Success (Example)

Jon Loomer

Placement: Mobile News Feed and Desktop News Feed. I set a $50 manual bid to make sure that I reach as many of these people as possible — knowing that I ultimately won’t spend either $50 in CPM or anywhere close to $100 for a daily budget.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Online CPM rates have little correlation with actual advertiser value delivered.

Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

If you optimize for Reach, you’ll manually set your CPM bid. Mobile App Engagement Objective. Choose this objective when your primary goal is to encourage engagement with your mobile application. Mobile App Installs Objective.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). Online CPM rates have little correlation with actual advertiser value delivered.

The Hybrids are Coming: Evolution of the Prototype Marketer

Convince & Convert

Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. These next-generation professionals excel in the emerging core-marketing disciplines of mobile, analytics, social, web, search and content.

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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

It isn’t optimized for mobile devices. You can also choose to optimize for impressions (CPM) or limit impressions to once per day per user (Daily Unique Reach). One of the primary reasons marketers run Facebook ads is for conversions.

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The Complete Guide to Facebook Ads Manager: How to Create, Manage, Analyze Your Facebook Ads

Buffer Social

To get to your Facebook Ads Manager, you can click on the drop-down arrow in the upper-right corner of any Facebook page and choose “ Manage Ads ” from the drop-down (or you can use the Facebook Ads Manager mobile app, which we will mention below).

A New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, and 5 YouTube Facts You Can’t Miss

Buffer Social

Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. We’re living in a mobile-first generation and our campaigns should cater to that behavior.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

According to Facebook , To help us make our estimations as accurate as possible, we recommend setting your budget and bid high enough to get at least a few of the results you want per day (especially for results that take place off-site like website conversions and mobile app events).

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YoMacha: India's Hot or Not ?

The Marketing Blog

Home About In the Media OSSCamp Summer Edition themarketingblog@wordpress on Mobile June 23, 2008.2:25 Revenue model Revenue sharing tie ups with SMS service provider, Accessory Providers etc Low cost Banner Advertisements (Local/National) Generating traffic for CPC/CPM based ads. 25 am YoMacha: India’s Hot or Not ? Jump to Comments A few days back I had received a ‘profiling’ request from Vandana Makharia from YoMacha.

The Misery Of Monetization

Twist Image

The brands figure out what a pageview is worth (and this can be on a website or mobile device) and let the media companies go and do their bidding. We're still running impressions based on CPM models against a media channel that is becoming highly personalized and very finicky. mobile device. Do you know which brands struggle with monetization?

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

Placements : You’ll have to decide if you want the ads to show in the sidebar, the newsfeed, and on mobile. For a while I focused mainly on the newsfeed and mobile, but my recent webinar with Jon questioned the legitimacy of that, so I’m currently testing all options.

PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?

ProBlogger

The reality is some people scan content online, some people don’t have much time, some people are on a mobile device where they may not feel like they really want to keep swiping and swiping and swiping. It’s a CPM advertising where you get paid every time someone views the ad.

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PB149: Series of Blog Posts vs Long Blog Posts – Which is Better?

ProBlogger

The reality is some people scan content online, some people don’t have much time, some people are on a mobile device where they may not feel like they really want to keep swiping and swiping and swiping. It’s a CPM advertising where you get paid every time someone views the ad.

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