Can Bluesky Raise Enough Funding To Compete?
Social Media Today
DECEMBER 1, 2024
Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.
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Can Bluesky Raise Enough Funding to Compete?
Social Media Today
DECEMBER 1, 2024
Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.
Compete 
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Meta’s Developing its Own LLM to Compete with OpenAI
Social Media Today
SEPTEMBER 11, 2023
Meta's building its own LLM to compete with others in the rising AI market.
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Meta is Developing its Own LLM to Compete with OpenAI
Social Media Today
SEPTEMBER 11, 2023
Meta is building its own LLM to compete with others in the rising AI market.
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Elon Musk Launches New ‘Grok’ AI Chatbot to Compete with ChatGPT
Social Media Today
NOVEMBER 5, 2023
The new chatbot will be made available to X Premium+ subscribers.
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Repurposing: Why Smart Content Isn’t One-and-Done
Sherrilynne Starkie
APRIL 14, 2025
With crowded feeds and endless content competing for attention, it’s no wonder marketers are looking for smarter ways to make their messages resonate. Catching someone’s attention online is no small feat.
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Who will blink first in Canadian community newspaper staredown?
Sherrilynne Starkie
NOVEMBER 28, 2017
But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.
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The Impact of AI on Social Media Marketing
Webbiquity SMM
AUGUST 26, 2024
It also levels the playing field, allowing them to compete with bigger brands by offering smart, data-driven insights without needing a huge budget. AI marketing is a superpower for small businesses. It helps them target the right customers, automate tasks, and even predict trends, freeing up time and resources.
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xAI Lanches Grok 3 AI Model to Compete with Industry Leaders
Social Media Today
FEBRUARY 18, 2025
The next stage for Elon’s ambitious AI project.
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Key Considerations for Smart Marketing Leaders Adopting AI
Convince & Convert
OCTOBER 9, 2024
It’s not enough to throw a tool at a problem; you have to build competency from the ground up. Your teams need to build AI literacy , which starts with education, clear guidelines for responsible use, and creating pilot programs, councils, and experimentation teams to test tools in real-world scenarios. But that’s not the case.
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LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
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LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
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Nine Benefits of Using Social Proof in Marketing
Webbiquity SMM
NOVEMBER 8, 2022
Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. On the other hand, competing against a company that has built up a lot of social proof is challenging. Product research can take a long time.
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How a social media consultant can help your business
Sherrilynne Starkie
JANUARY 2, 2018
It can seem like social media is a waste of both time and resources in a world of competing priorities. Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.
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Facebook relevance metrics are changing
Sherrilynne Starkie
APRIL 4, 2019
These include: Quality ranking: How an ad’s perceived quality compares with ads competing for the same audience. Engagement rate ranking: How an ad’s expected engagement rate compares with ads competing for the same audience. Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads.
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Trust in business is the catalyst for change
Sherrilynne Starkie
FEBRUARY 10, 2020
Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. And, although trust in capitalism is at all-time low, there’s hope.
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How to Use Facebook Automated Rules to Prevent Auction Overlap
Jon Loomer
AUGUST 26, 2021
Since you have multiple ads that may reach the same people, those ads may enter the same auction and compete against one another. When two or more ads from the same page compete within the same auction, Facebook will choose the ad with the highest total value. Of course, Facebook has controls in place to prevent this competition.
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6 Ways to Create Marketing Content That Stands Out From the Noise
Social Media Strategies Summit
NOVEMBER 4, 2021
The following are some tips for producing eye-catching content that can compete in 2021. Moreover, while businesses rank on the positive side of the competence scale, the research shows that they’re unlikely to be considered ethical by consumers. Get Super-Niche. Creating content that appeals to everyone is almost impossible.
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Threads Rises to 130M Users, Seeing Steady Growth
Social Media Today
FEBRUARY 1, 2024
Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.
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Will Airchat Become the Next Big Social Network?
Social Media Today
APRIL 16, 2024
Does Airchat have the juice to compete in the tough social media space?
Snapchat May Need to Explore New Opportunities for AR Development
Social Media Today
DECEMBER 15, 2023
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
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Must have digital skills for PR pros
Sherrilynne Starkie
DECEMBER 6, 2017
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Photo by Carlos Muza on Unsplash.
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Threads Rises to 130 Million Users, Seeing Steady Growth
Social Media Today
FEBRUARY 1, 2024
Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.
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Will Airchat Become the Next Big Social Network?
Social Media Today
APRIL 16, 2024
Does Airchat have the juice to compete in the tough social media space?
Must have graphic design skills for social media consultants
Sherrilynne Starkie
JANUARY 23, 2018
Social media consultants need to have branding competencies to be able to devise naming conventions and establish tones of voice, social lexicons and content reflecting the right look and feel. A great social media consultant needs to be able to guide the development of content that is useful, findable and accessible.
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How Competition Impacts Facebook Ads Costs
Jon Loomer
SEPTEMBER 30, 2021
All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see. But that, of course, isn’t realistic.
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Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
Social Media Today
FEBRUARY 22, 2021
How do you compete during the most important e-commerce weeks, when everyone else is throwing all their efforts into maximizing those opportunities too?
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6 Content Marketing Skills You Need to Succeed in 2021
Sherrilynne Starkie
DECEMBER 7, 2020
It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. If you don’t have video content you just can’t compete. Graphic Design. Images are key in creating engaging content.
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The attention economy is the actual economy—and social media is the throughline
Sprout Social
JUNE 25, 2025
The attention economy was first coined in the 1960s, but has become short-hand for companies competing for consumer mindshare, typically online. As social media becomes more crowded, millions of creators and brands are all competing for user attention. Let’s explore what that means for brands. What is the attention economy? Already, 5.24
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Top Five: Changes to social networks come fast and furious
Sherrilynne Starkie
MAY 2, 2018
New Snappables are augmented reality AR games where people use touch, motion and facial expressions to compete for high scores or in multiplayer match-ups. Snapchat launches AR selfie games called Snappables. May 02, 2018. Snappables live alongside Snapchat’s other Lenses and new games will be released each week.
How to Get Management Buy-In for a Social Selling Program
Oktopost
JULY 22, 2024
Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “I feel like sales and marketing are forced to compete for revenue, they’re always pitched against each other. I think this is one of the most terrible things I see happening.
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Top 7 employer branding examples
Oktopost
NOVEMBER 14, 2024
When your branding is helping you recruit competent, compatible new hires, you’ll have less employee dissatisfaction and lower turnover rates. It gets attention from customers and prospective employees and drives engagement , which, in turn, will help you spread even more awareness of your brand. Increases employee retention rates.
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5 Best brands on Pinterest to learn from
Sprout Social
JULY 23, 2024
High-impact video: Tools like Premiere Spotlight , the platform’s exclusive ad placement service, can help brands get better video ad exposure and compete with other brands during a customer’s buying decision. The better your data and organization of each Pin, the more likely it is for Pinterest to recommend your content.
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Eight Advanced LinkedIn Strategies for B2B Marketing
Webbiquity SMM
MAY 31, 2022
With over 55 million businesses competing for the attention of 720+ million users on LinkedIn, it’s vital to design a captivating LinkedIn company page that cuts through the clutter and connects with your ideal customers. The last thing you want is to create a generic group and compete against thousands of other similar groups.
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Snapchat Announces New Features for its AR Spectacles
Social Media Today
MARCH 17, 2025
But will Snapchat's AR glasses be able to compete with offerings from competitors?
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X Adds New Elements to its Grok AI Chatbot
Social Media Today
FEBRUARY 3, 2025
X continues to build its AI chatbot, but can it really compete?
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G2 names Audiense as Fall Leader 2020
Audiense
SEPTEMBER 24, 2020
Only three months ago in the G2 Summer Report we were recognised as high performers within our competing categories but according to the new G2 Fall Report we have now become LEADERS! Ultimately, the goal is to measure the fit and the market momentum your product has.
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7 Predictions for Social Media in 2025 from Creator Economy Experts
Buffer Social
JANUARY 13, 2025
Jack also highlights how Shorts uses the same creative formats as competing platforms while benefiting from YouTube’s powerful search engine. “YouTube Shorts will become an extension of brands’ TikTok and Reels strategies,” he predicts.
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Snapchat May Need To Explore New Opportunities for AR Development
Social Media Today
DECEMBER 15, 2023
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
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Best Practices for Creating Engagement-Focused Short-Form Videos
Ignite Social Media
MARCH 26, 2025
Shorts compete for attention in a sea of content, so a strong hook within the first three seconds is essential. Incorporate on-screen text and trending formats while keeping branding subtle. Tap the image on the right for a quick example of how easy this can be!) YouTube Shorts : Make the first few seconds count.
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Meta Launches Threads, Twitter Sends Cease and Desist Letter
Bill Hartzer
JULY 6, 2023
That includes, but is not limited to, all documents related to the recruitment, hiring, and onboarding of these former Twitter employees, the development of Meta’s competing Threads app, and any communications between these former Twitter employees and any agent, representative, or employee or Meta.
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