Can Bluesky Raise Enough Funding To Compete?
Social Media Today
DECEMBER 1, 2024
Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.
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Can Bluesky Raise Enough Funding to Compete?
Social Media Today
DECEMBER 1, 2024
Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.
Compete 
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Meta’s Developing its Own LLM to Compete with OpenAI
Social Media Today
SEPTEMBER 11, 2023
Meta's building its own LLM to compete with others in the rising AI market.
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Meta is Developing its Own LLM to Compete with OpenAI
Social Media Today
SEPTEMBER 11, 2023
Meta is building its own LLM to compete with others in the rising AI market.
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Elon Musk Launches New ‘Grok’ AI Chatbot to Compete with ChatGPT
Social Media Today
NOVEMBER 5, 2023
The new chatbot will be made available to X Premium+ subscribers.
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Who will blink first in Canadian community newspaper staredown?
Sherrilynne Starkie
NOVEMBER 28, 2017
But the backroom deal between competing newspaper publishing companies Postmedia and TorStar must surely up the ante. Earlier this year newspaper publishers asked the Federal government to provide $350 million annually and to change the tax code to help them compete with Facebook and Google for advertising budgets.
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LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
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Threads Rises to 130M Users, Seeing Steady Growth
Social Media Today
FEBRUARY 1, 2024
Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.
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Will Airchat Become the Next Big Social Network?
Social Media Today
APRIL 16, 2024
Does Airchat have the juice to compete in the tough social media space?
Will Airchat Become the Next Big Social Network?
Social Media Today
APRIL 16, 2024
Does Airchat have the juice to compete in the tough social media space?
Threads Rises to 130 Million Users, Seeing Steady Growth
Social Media Today
FEBRUARY 1, 2024
Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.
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How a social media consultant can help your business
Sherrilynne Starkie
JANUARY 2, 2018
It can seem like social media is a waste of both time and resources in a world of competing priorities. Many organizations are on social media, yet they don’t see tangible business advantages. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.
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Snapchat May Need to Explore New Opportunities for AR Development
Social Media Today
DECEMBER 15, 2023
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
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Facebook relevance metrics are changing
Sherrilynne Starkie
APRIL 4, 2019
These include: Quality ranking: How an ad’s perceived quality compares with ads competing for the same audience. Engagement rate ranking: How an ad’s expected engagement rate compares with ads competing for the same audience. Conversion rate ranking: How an ad’s expected conversion rate compared with competing similar ads.
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Trust in business is the catalyst for change
Sherrilynne Starkie
FEBRUARY 10, 2020
Despite there being little trust in the ethics of businesses and brands, survey respondents said that business is a great deal more competent than government or non-government organizations. And, although trust in capitalism is at all-time low, there’s hope.
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LinkedIn Adds New Ways for Job Seekers to Highlight Key Skills and Competencies
Social Media Today
AUGUST 9, 2023
Some new ways for job seekers to showcase their skills in the app.
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How to Use Facebook Automated Rules to Prevent Auction Overlap
Jon Loomer
AUGUST 26, 2021
Since you have multiple ads that may reach the same people, those ads may enter the same auction and compete against one another. When two or more ads from the same page compete within the same auction, Facebook will choose the ad with the highest total value. Of course, Facebook has controls in place to prevent this competition.
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Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
Social Media Today
FEBRUARY 22, 2021
How do you compete during the most important e-commerce weeks, when everyone else is throwing all their efforts into maximizing those opportunities too?
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200 A new venture: TRUEdotACADEMY
Sherrilynne Starkie
FEBRUARY 22, 2018
TRUEdotACADEMY blends a focused training experience with up-to-the-minute courses and materials to maximise digital competencies. We are kicking off with two great courses: Social Media Foundation based on the HootSuite Social Marketing Certification and Facebook Marketing Foundations based on the Blueprint Core Competencies Certification.
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Must have digital skills for PR pros
Sherrilynne Starkie
DECEMBER 6, 2017
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. Photo by Carlos Muza on Unsplash.
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Why marcoms pros should get Facebook Blueprint certification
Sherrilynne Starkie
MARCH 1, 2018
Certification requires advanced competency in the following: Facebook Certified Buying Professional. It’s certifiable proof that someone is skilled and competent in the marketing potential of Facebook. Managing Facebook Pages. Selecting and using Facebook advertising objectives. Managing, creating and purchasing Facebook ads.
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6 Ways to Create Marketing Content That Stands Out From the Noise
Social Media Strategies Summit
NOVEMBER 4, 2021
The following are some tips for producing eye-catching content that can compete in 2021. Moreover, while businesses rank on the positive side of the competence scale, the research shows that they’re unlikely to be considered ethical by consumers. Get Super-Niche. Creating content that appeals to everyone is almost impossible.
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How Competition Impacts Facebook Ads Costs
Jon Loomer
SEPTEMBER 30, 2021
All ads on Facebook compete against each other in this process, and the ads that our system determines are most likely to be successful will win the auction. Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see. But that, of course, isn’t realistic.
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6 Content Marketing Skills You Need to Succeed in 2021
Sherrilynne Starkie
DECEMBER 7, 2020
It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. If you don’t have video content you just can’t compete. Graphic Design. Images are key in creating engaging content.
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Top Five: Do you visit Reddit or Facebook more?
Sherrilynne Starkie
JUNE 12, 2018
Instagram's plan to compete with YouTube. Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. This week's top 5 must-know news from the world of social media featuring innovations from Facebook, Instagram, Reddit and Snapchat. Follow List. Embed List. Jun 12, 2018.
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Top Five: Changes to social networks come fast and furious
Sherrilynne Starkie
MAY 2, 2018
New Snappables are augmented reality AR games where people use touch, motion and facial expressions to compete for high scores or in multiplayer match-ups. Snapchat launches AR selfie games called Snappables. May 02, 2018. Snappables live alongside Snapchat’s other Lenses and new games will be released each week.
G2 names Audiense as Fall Leader 2020
Audiense
SEPTEMBER 24, 2020
Only three months ago in the G2 Summer Report we were recognised as high performers within our competing categories but according to the new G2 Fall Report we have now become LEADERS! Ultimately, the goal is to measure the fit and the market momentum your product has.
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Snapchat May Need To Explore New Opportunities for AR Development
Social Media Today
DECEMBER 15, 2023
Snapchat is the leader in consumer AR experiences, but can it compete in AR wearables?
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Should You Duplicate Ad Sets when Scaling?
Jon Loomer
JANUARY 14, 2024
That said, ad sets with identical targeting and optimization could also hurt performance due to auction overlap — which is why creating unnecessary competing ad sets isn’t recommended. Meta also allows higher budget increases without restarting learning these days, even recommending specific safe increases in some cases.
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Meta Launches Threads, Twitter Sends Cease and Desist Letter
Bill Hartzer
JULY 6, 2023
That includes, but is not limited to, all documents related to the recruitment, hiring, and onboarding of these former Twitter employees, the development of Meta’s competing Threads app, and any communications between these former Twitter employees and any agent, representative, or employee or Meta.
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How to Successfully Digitize Events During COVID-19
Waxing UnLyrical
APRIL 9, 2020
But right now, you are literally competing not just with other IRL event producers, but the Facebook algorithm, Google spiders, and your grandmother’s neighbor who has just discovered hashtags. So prep and boost both the producing team and enjoy the moment. I think Ann-Sofie is right on. #1 This might seem like a no-brainer.
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2022 Social Media Predictions
Ignite Social Media
NOVEMBER 17, 2021
Pinterest competes in the long game, sending traffic to a brand’s website and getting brands in the consideration set long after pins are created. We have seen several trends emerging that marketers should keep an eye on, but most importantly, 2022 could be the year people become comfortable clicking and buying right off the networks.
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The Future of Digital Marketing: Top Tips for a Successful Strategy
The Realtime Report
JANUARY 19, 2020
They have created auctions to compete for these coveted ad spaces. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership. The placement of ad space has become a commodity. If you’re wondering about the RTB meaning , it stands for real-time bidding.
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How Many Followers Do You Need to be Verified on Twitter?
Audiense
NOVEMBER 4, 2021
Twitter is a powerful way to give your business or brand a voice, but there are lots of other voices to compete with on the platform. In fact, about 6000 tweets are sent every second, meaning each of your tweets is just a drop in the ocean.
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Ignite Social Media Named Top Social Media Agency Back-to-Back
Ignite Social Media
MAY 19, 2020
Project Completeness: The more project work an agency shows, helps Agency Spotter establish their competency in the service area being reported on. Competitive Portfolio: Agencies are encouraged to have a portfolio that clearly articulates what makes them stand out.
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The Holidays and the Seasonality of Facebook Ads CPM
Jon Loomer
DECEMBER 2, 2021
You’re competing with millions of other advertisers in the Facebook ads auction. But you need to be aware of the landscape and how it impacts your performance. The Seasonality of CPM. CPM — the cost to show your ad to your desired audience — is driven by several factors.
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Tips For Creating a Social Media Strategy for Your Business
The Realtime Report
JULY 21, 2021
Its popularity means that you always have access to a massive pool of potential customers, but it also means that you have to compete with many other companies also trying to reach the same people. Social media’s popularity can be both a blessing and a curse for marketers.
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Going for gold: How brands are successfully navigating the 2021 summer games
Sprout Social
AUGUST 3, 2021
Due to COVID-19 protocols, spectators aren’t allowed in the stadiums and athletes are required to wear masks at all times when not competing. Part of the charm of the summer games is learning about the lives of the athletes competing on the world’s biggest stage. But this year’s event looks markedly different from Rio and London.
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9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
Because this is a question-and-answer platform, it’s the perfect place to raise awareness about your products/brand and demonstrate competence in your niche, effectively maximizing brand trust. This brand organized a Pro Bowl series on Twitch, where professional NFL players competed with each other in a video game.
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How To Increase Your Affiliate Earnings
The Realtime Report
AUGUST 28, 2020
The issue with being an affiliate is that there are usually other affiliates competing for the same spots on Google, along with the main brand’s website. If you are hoping to increase your affiliate earnings from your website, you need to make sure that you are considering SEO and how your website is currently ranking on search engines.
Five 2021 Social Media Predictions That are “So 2020”
Ignite Social Media
JANUARY 11, 2021
Zuckerberg will announce a new platform to compete with the increased popularity of Parler (RIP). MySpace will make a comeback. Continuing to follow the notorious trend of building copies of the competition (Stories, Reels , etc.), The new platform will be called Facebook.
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